PRO Arena soccer Partnership playbook - Major Arena Soccer League 2 - Season 3 Santa Ana Star Center - Rio rancho, NM - DigitalOcean
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PRO Arena soccer Partnership
playbook
Major Arena Soccer League 2 – Season 3
Santa Ana Star Center – Rio rancho, NM
Soccer is the fastest growing sport in
the United States from youth to
adult!
The New Mexico Runners are
bringing the community of Rio
Rancho and
professional arena soccer you do not
want to miss.
Now is to get in on
The New Mexico Runners are New Mexico’s 1st Major Arena
the and be a part of the
Soccer League team & have successfully completed their 2nd
in the Major Arena Soccer
season! Season 3 kicks off December 2020 & we invite you
League!
to support us!
The mission of the New Mexico Runners Professional Arena The Runners are excited to be New
Soccer organization is to provide affordable family friendly Mexico’s team and the community
sports entertainment to the community of Rio Rancho, New will be able to take ownership and
Mexico and its surrounding areas featuring an intense as pride in their Major Arena Soccer
well as exciting sports atmosphere. League team!
Team Established 2018
Home Arena / Capacity Santa Ana Star Center/4,800
Colors Black, Red & Gold
League Affiliation Major Arena Soccer League 2 – M2
League Division Mountain
Number of Teams in M2 9
Number of Games 14 (7 home)
Team Location Rio Rancho, NM
Team Mascot “Rio“ the Roadrunner
# of fans in attendance from
2018-20: 14,235
# of online game viewers
from 2018-20: 78,641
The Major Arena Soccer League is the largest indoor soccer
league in the United States.
The New Mexico Runners are part of the MASL2 which was
formed in 2017 and serves as the partner league of the Major
Arena Soccer League. The MASL2 & MASL represent the highest
level of arena soccer in the world, and feature 26 teams across
North America.
Partnering with a team from the Major Arena
Soccer League adds to
.
Among all of the competition, partnerships
with a sports organization like the Runners will
make while
creating a unique position in the minds of
.
Included in this playbook are a variety of
unique partnership opportunities that can be
tailored to
!
• Americans between the ages of 12 and 24 rank professional soccer as their second favorite sport behind only American football.
• Soccer is one of the most played sports by children in the United States.
• 15.86 million people played organized soccer within the last 12 months in the United States (compared to 11.2 million in 2009).
• From 2016-17, there were approximately 450,234 boys and 388,339 girls who participated in U.S. high school soccer which was a
significant increase since 2009-10 (approximately 391,839 boys and 356,116 girls).*
• American professional soccer is the only major sport where viewership rose 3% within the last year versus football (down 2%),
basketball (down 1%) and baseball (down4%).*
*statistics derived from statista.com
The New Mexico Runners connect with the local media which
increases the awareness of the team in the city and surrounding
areas. This will be accomplished by radio/TV advertising,
radio/TV interviews, radio/TV news stations,
magazine/newspaper publications, and community events.
Games will be broadcasted live by ProView Networks & will air
on Comcast Channel 26 & online. Co-Owner Andres Trujillo has
been in the media industry since 2006 and is well connected
with media outlets from across the state and country.
The New Mexico Runners arena soccer team focuses on
partnering with multiple youth athletic organizations and
programs including Fami Soccer, PMZ Soccer Academy, Rio
Rancho Public Schools Athletics and others.
These partnerships will come in the form of youth camps,
community events and speaking engagements. Our players
and coaches will meet with youth of various levels of
athletics to encourage and promote the value of hard work
and dedication.
Soccer Field Sponsor: $20,000 for 1 season or
$15,000 every season for 2 seasons (1 Available)
YOUR COMPANY will be branded on the entire Field of the
Santa Ana Star Center for the entire season. YOUR
COMPANY name or logo will be bold and bright on the
actual playing surface itself! Fans, TV and everyone
watching the game will look at your company as the main
sponsor of the team. Game photography and videography
are also sure to catch the field every moment of the game.
Goal Sponsor: $3,000 each for 1 season or Field Logo Sponsor: $3,500 each for 1 season
$2,500 each for 2 seasons (Only 2 Available) or $3,000 every season for 2 seasons (4 avail.)
YOUR COMPANY will be branded in the goals of the YOUR COMPANY will receive one(1) 10’ x 5’ on-field logo
field in the Santa Ana Star Center for the entire season. of the playing surface for the entire season. There is your
YOUR COMPANY name or logo will be bold and bright company logo bold and bright on the actual playing
when any player takes a shot! Fans look toward the surface! Not to be missed by a single fan or news camera
goals when either team scores. Game photography and all season, there is nothing that solidifies your business
videography are also sure to catch the end-zones in more as a major player in the community and with the
media coverage. Every time a home goal is scored in Runners.
your goal with banner, it’ll be a “YOUR COMPANY
GOOOOOAALL!!”
Primary Uniform Sponsorship: $10,000 on front of
Jersey (home & away) for 1 year or $8,000 every year
for 2 years (Only 1 Available)
Medium Logo on Jersey: $3,000 (4 available)
YOUR COMPANY will have the opportunity to place your name
in the hottest spot that we offer!
• YOUR COMPANY name to be placed on every player’s
jersey home & away.
• Will be visible in local media coverage as well as national
1 coverage.
• Players wear these uniforms to appearances all over the
community & events.
• You can choose which location you want! (Depends on
availability.
Mascot Sponsor: $5,000 for 1 year or Medium Logo on Training Tops:
$4,500 every year for 2 years $3,000 (3 available)
YOUR COMPANY will be the official & exclusive YOUR COMPANY will have the
sponsor of RIO the Runners Mascot. opportunity to place your name on a
premium spot!
• YOUR COMPANY Logo will be featured
with a shoulder logo on front of his • YOUR COMPANY name to be
placed on every player’s warm up
jersey as well as back.
/ training top.
• He will promote both the team & your
company at games & community events.
T-Shirt Toss: $500 (12 available) • Will be visible in local media
coverage as well as national
• He will be introduced at games as YOUR COMPANY will have your logo coverage.
presented by YOUR COMPANY when his
name is announced over the P. A. on the shirts fans want!
• Players wear these tops before
system! • 50 shirts tossed per game. the game & in the community.
• Everyone will see your LOGO when they • Fans will fight for these highly
sought after items & wear
• You can choose which location
take pictures with our loveable Rio! you want! (Depends on
them around town! availability.
Dasher Board: $2,000 each for 1 season or $1,750/yr for 2 seasons
Highlight YOUR COMPANY with every high-scoring, action packed game with a full color dasher
board sign. BIG results!
• One (1) 4’ X 8’ sign placed on the walls surrounding the field.
• Offers high consumer response and recall with high exposure.
• Signage will receive additional coverage through TV and other media sources.
Dasher Board Toppers & Glass: $3,000 (Only 1 Available)
YOUR COMPANY will receive all field level Dasher Board TOPPERS in the Santa Ana Star Center
during the 2018/19 season. Dasher Board TOPPER advertising is imprinted on the top of the
sidewalls of the field. Offers powerful exposure as it covers the entire field!
Big Screen Video Board Promotions: $3,500
(5 Available)
Proudly showcase your company’s logo to the thousands of fans each home game on the arena’s
HD video board!
• Use your company’s video commercial on the BIG screen or
• Opportunity
Secure one of our unique in game promotions.
• to tie in with PA read and online broadcast exposure.
LED Ribbon Board Message: $2,250 (10 Available)
YOUR COMPANY LOGO and/or message will be displayed on the animated video ribbon board that
surrounds the seating area of the Santa Ana Star Center. Really put your name in lights during each
New Mexico Runners home game!
• Motion animation allows your company to grab attention of the fans.
• Great way to promote company events, products and/or services, and more!
• Highly visible to all in attendance.
• No fan will enter the arena and miss this display!
Premium TV Commercials Package: $1,500 (5 Available)
Picture your company’s logo/brand on Runners TV commercials this season! We will be running TV
commercials before the season as well as throughout the season promoting our home games.
Full TV schedule on My50TV & The CW:
• 100% statewide coverage (OTA, Comcast, DirecTV, Cable One, DishTV, etc.).
• Each sponsor will have 32 spots on our commercial schedule (only $38/spot!)
• Sponsor will be featured in last 10 seconds of our commercial.
• Our commercials will be running for 7 weeks leading up to & during season.
• Commercials will be rotated between our 5 sponsors.
• 1 - :30 second commercial for your business at every home game broadcast.
Halftime Promotion: $2,500
(Only 2 available)
Want a creative way to build exposure to YOUR COMPANY & give
something cool away? An on field Halftime Promotion is just that! A
promotion of this magnitude will expose your brand to not only fans
at the game, but around the community all season long. How about
kicking a soccer ball into an open window? How about kicking a
soccer ball from 50 yards into the goal?
• Promotion will be pushed through the Runners marketing
Concourse Table: $2,000 for season or $400 per game (Only 15 available) channels (radio/TV ads, magazine/newspaper publications,
YOUR COMPANY will host a company table in the concourse area of the Santa Ana etc.)
Star Center at EVERY Runners home game. • The promotion will take place at every home game during
• Will receive one (1) 6’ table. halftime.
• Great way to promote events, demonstrate/sell products and/or services, • The perfect way to drive foot traffic to business location to
sign up.
hand out literature, and more!
• All game, the fans will be walking around the arena seeking seats, bathrooms, • Get fans excited about your brand when game is played!
or refreshments. • One lucky fan will have a chance to win at each game.
• No fan will enter the arena and miss this display! • One of the best exposure opportunities we offer!
Party Zone Box Suite $5,000 for 1 season or $4,500
every season for 2 seasons (4 available)
Hang out with the who’s who at every single home game with
a Party Box Suite!
• One 15 seat Party Box Suite all season long.
• Best seats in the house.
• Personal cooler stocked with drinks for the game.
• Includes 8” long Field Dasher Sign all season long!
Program Advertising: Full $997 / Half $650 / Dance Team Sponsor: $3,497
Quarter $375 YOUR COMPANY will receive full sponsorship opportunity with
YOUR COMPANY will receive advertisement in our the Runners Dance Team. The dancers will display your company
attractive program all season! logo on their uniforms as they make exclusive appearances
throughout the community & showcase themselves during the
• 500 programs are distributed at each home game.
game by passing out t-shirts, in game performances, & getting
• Souvenir programs are a reference source for fans &
involved with fans in the stands. This is a great way to market
media.
YOUR COMPANY both inside the Santa Ana Star Center and out
• One of the fastest ways to reach potential
customers. in the community, where ever the dancers go!
Game Program Insert: $997 (4 Available) Goal Celebration Giveaway: $3,500
The best print advertising available in our venue! (Only 2 Available)
• Your insert will be stuffed right into the centerfold of our Every time New Mexico Runners score, one
lucky fan will take home a souvenir thrown
special souvenir game program every game night.
• Flyer can be updated as often as every game to make out by the scoring player!
certain that our fans know exactly what is going on with • Promotional items include: soccer ball
your business. with YOUR COMPANY LOGO on it, etc.
• YOUR COMPANY will produce & provide all flyers to be • PA announcer will say “That’s another
souvenir in Section ___ , from YOUR
inserted a minimum of 48 hours prior to each game.
BUSINESS NAME!”Title Partner: $35,000 (a $46,800 value!)
• Exclusive field Sponsor.
• Logo on front of home & away jerseys.
• Three (3) Dasher Board Signs 8 ft X 3 ft or One (1) Dasher Board 24ft X 3ft.
• 10 Front Row Tickets and 40 Upper Bowl GA Season Tickets to every home game.
• One (1) TV Commercial at Every Game or logo on TV scoreboard.
• 1 Full Page Game Brochure Advertisement & front page logo branding.
• 1 Concourse Table with rights to give away promo items at every home game.
• The New Mexico Runners will always be “Presented by YOUR COMPANY.”
• YOUR COMPANY will be featured with New Mexico Runners signage in and around the arena.
• Company Logo will be featured on top of website with link to business.
• PICK 1 VIP BONUS Sponsorship & 1 Premium BONUS Sponsorship:
*Refer to Partner Inventory Selection Sheet to select BONUSES.
(Minimum 2 Year Commitment)Gold Level Partner: $15,000 Silver Level Partner: $10,000
$18,800 value! $12,300 value!
(Minimum 2 year commitment) (Minimum 2 season commitment)
• Three (3) Dasher Board Signs 8 ft X 3 ft or
1 Dasher Board 24ft X 3ft. • Three (3) Dasher Board Signs 8 ft X 3 ft or
• 8 Front Row Season Tickets and 30 Upper Bowl Level Season 1 Dasher Board 24ft X 3ft.
Tickets to every home game. • 6 Front Row Season Tickets and 20 Upper Bowl Level Season
• Two (2) TV Commercials at Every Game. Tickets to every home game.
• 1 Full Page Game Brochure Advertisement. • One (1) TV Commercial at Every Game.
• 1 Field Logo. • 1 Full Page Game Brochure Advertisement.
• Concourse Table. • Concourse Table.
• PICK 1 VIP BONUS Sponsorship, 1 Premium BONUS Sponsorship & • PICK 1 Premium BONUS Sponsorship & 1 Basic BONUS
1 Basic BONUS Sponsorship: Sponsorship: *Refer to Partner Inventory Selection Sheet to
*Refer to Partner Inventory Selection Sheet to select BONUSES. select BONUSES.Champions Level Partner: $5,000 for 1 year or $4,500/year for 2
year commitment (a $6,100 value!)
• Two (2) Dasher Board Signs 8ft X 3ft or 1 Dasher Board 16 ft X 3 ft.
• 20 Upper Bowl GA Level Season Tickets to every home game.
• 1 Half Page Game Brochure Advertisement.
• Concourse Table.
Bronze Level: $7,000 • PICK 1 Basic BONUS Sponsorship:
$8,300 value! *Refer to Partner Inventory Selection Sheet to select BONUSES.
(min. 2 year commitment)
Power Play Level Partner: $3,000 or $2,750/year for 2 year
• Two (2) Dasher Board Signs 8 ft X 3 ft or 1
commitment (a $3,800 value!)
Dasher Board 16 ft X 3 ft.
• 4 Front Row Passes, 4 Prime Level Season • One (1) Dasher Board Sign 8 ft X 3 ft.
Passes, and 20 Upper Bowl Level Season • 10 Upper Bowl GA Level Season Tickets to every home game.
Passes to every home game.
• 1 Half Page Game Brochure Advertisement.
• One (1) TV Commercial at Every Game.
• 1 Full Page Game Brochure
Advertisement.
• PICK 1 Basic BONUS Sponsorship:
*Refer to Partner Inventory Selection Sheet to select BONUSES.
• Concourse Table.
• PICK 1 Premium BONUS Sponsorship & 1 Sport Level Partner: $2,250 (a $2,700 value!)
Basic BONUS Sponsorship:
*Refer to Partner Inventory Selection Sheet to • One (1) Dasher Board Sign 8 ft X 3 ft.
select BONUSES. • 5 Upper Bowl GA Level Season Tickets to every home game.
• 1 PA announcement per game.VIP Inventory Selection:
Major Opportunities: Game Elements: Broadcasting Elements:
Video Board Promotion Halftime Promotion Radio Ads
Pre-Match Fireworks Games Sponsor Promo/Theme Night TV Commercial Package
Soccer Ball Sponsor Kids Club Scoreboard Sponsor
Party Box Floor Suites Time Outs
Inflatable Entrance Sponsor Medical Sponsor
Premium Inventory Selection:
Major Opportunities: Game Elements: Game Elements: Game Elements: Broadcasting Elements:
LED Ribbon Penalty Kill Player Benches Halftime Ball Toss Radio Ads
Field Logo Power Play Penalty Box Quarter Break Contest TV Commercial Package
Dance Team Starting Line Up Player of The Game Face/Kiss/Dance Cam
Mascot Red Card Lucky Row/Section Dasher Toppers
Yellow Card Fan of the Game Uniform Sponsor
Pre Match/Game Fan Upgrade Back of Game Tickets
Promo Blimp Post Game Party Road Game Watch Party
Basic Inventory Selection:
Major Opportunities: Major Opportunities: Game Elements: Game Elements: Broadcasting Elements:
Uniform Sleeve Logo Pocket Schedule First Goal 50/50 Raffle Radio Ads
Dasher Board Banner Player Sponsor Shootout Coin Toss TV Sponsor Mentions
Concourse Table Goal Sponsor Game Ball Presentation Team Posters
Game Program Insert On Field/In Stands Promo Officials Timeout National Anthem
Website Ads Social Media Mentions Injury PA Announcements
Program Ads (full, half, quarter)Sponsorship Plan Starts December 2020 (check below): It is proven that the quality of life in
communities increase because of sports teams
Title Partner: $35,000
and in turn more people spend money on local
Bronze Level Partner: $10,000 businesses!
Champions Level Partner: $4,997
Power Play Level Partner: $2,997 Partnering with New Mexico’s 1st Pro Arena
Sport Level Partner: $2,250 Soccer team will give your business community
credibility, especially because soccer is the
Party Zone VIP Box: $5,000 1yr__ 2yr__
fastest growing sport in the country.
Field Dasher Signage: $2,000 1yr__ 2yr__
Concourse Table: $2,000 1yr__ 2yr__ Everyone is looking to be a part of something
Premium TV Commercials: $1,500 (only 5 avail.) BIG and the New Mexico Runners Major Arena
Soccer League team is the best way for your
Other Partnership:__________________ $_______ business to go BIG!
Business Name: ______________________________________________________________ We look forward to an awesome
season with YOU as a partner!
_________________________________ _________________________________
New Mexico Runners Arena Soccer Partner Representative Please commit to a partnership/
sponsorship/advertisement by
_________________________________ _________________________________
Signature Signature
signing this contract page,
scanning, and e-mailing to:
_________________________________ _________________________________ andres@newmexicorunners.com
Date Date
THANK YOU!!!
Terms: ____________________________________________________________________a few of our
current partners:
Sponsorships with a sports team are an important way
for many companies to get their brands in front of
elusive, skeptical and mobile consumers who are
regularly bombarded by numerous marketing messages.
Season 3 Begins DECEMBER 2020
Andres Trujillo | President/CEO | 505.238.9099 | andres@newmexicorunners.com
NEW MEXICO RUNNERS ARENA SOCCER
@NMRUNNERS
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