PS 2021 - Paper Mache Tiger
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PS 2021
PETAR PETROV Petar Petrov founded his eponymous womenswear brand in Vienna in 2009 creating a dynamic, elegant aesthetic that fuses feminine fluidity with precise tailoring. “A concept of luxury that can be summarized in a few words does not exist for me. Of course, the nest fabrics and leathers, colours and materials create the products ‘value’, but I try to design with my personal idea of a modern woman in mind. I learn from my clients and what they share is independence, individuality and a taste for the unexpected.” Petrov has attracted clientele including Amal Clooney, Anne Hathaway, Celine Dion, Julia Roberts, Lily James & Margot Robbie. PETARPETROV.COM @PETARPETROVOFFICIAL STOCKISTS Apropos ∙ Bergdorf Goodman ∙ Harrods ∙ Hudson Bay Company ∙ Lane Crawford ∙ Matchesfashion.com ∙ Moda Operandi ∙ Mue ∙ Mytheresa ∙ Net-a-Porter ∙ Selfridges ∙ Tsum & more BOOKINGS yuki@papermachetiger.com 24th - 30th June / Order Deadline: 1st of July
TALLER MARMO Founded in 2013 by Riccardo Audisio and Yago Goicoechea, Taller Marmo is named after the Spanish word for laboratory and the Italian word for marble; an indicator of the designers’ experimentation with innovative techniques and luxury fabrics. Defined by a modern take on occasion wear, the brand employ clean relaxed cuts in bold and empowering fabrics, where a focus on craftsmanship intertwines with a fun and fabulous spirit. Taller Marmo collections are exclusively made in Italy by experienced artisans. TALLERMARMO.COM @TALLERMARMO STOCKISTS Boutique 1 ∙ Browns ∙ Etoile ∙ Harrods ∙ Harvey Nichols ∙ Harvey Nichols Riyadh ∙ Luisa Via Roma ∙ Matchesfashion.com ∙ Net-a-Porter ∙ Sunroom BOOKINGS yuki@papermachetiger.com 1st - 9th July / Order Deadline: 10th of July
EUDON CHOI Eudon Choi is a contemporary womenswear brand that effortlessly combines masculine tailoring with a feminine sensibility. Designed to be worn season after season, the garments adapt to an individual’s personality and marry seamlessly into their wardrobe offering something unique, understated and intellectual. Using traditional menswear detailing and sartorial techniques to shape the female form, items are meticulously constructed and become undeniably feminine once worn. Inspired by art, architecture and historical figures, each season explores the obscure beauty found in everything from the British coastline to Berber rugs but never strays from the sleek, modernist ideal at the core of the brand. EUDONCHOI.COM @EUDONCHOI STOCKISTS Alothman ∙ Artifacts ∙ Biffi ∙ Bloomingdales Kuwait ∙ Boon The Shop ∙ Boutique 1 ∙ Fourm Studio ∙ Frankie Shop ∙ Harvey Nichols UK ∙ Mercer By Edith ∙ Moda Operandi ∙ My Boon ∙ Ounass ∙ Rent the Runway ∙ Selfridges ∙ Tsum & more BOOKINGS yuki@papermachetiger.com 1st - 9th July / Order Deadline: 10th of July
MYKKE HOFMANN Established in 2017, Mykke Hofmann is all about a modern form of femininity. The label embraces flowing materials, an alluringly feminine style, intricate details and women with attitude. “We aim to dress women with an elegance that is as effortless as it is empowering, that makes them feel as beautiful and bold as they look, and that supports their confidence to pursue whatever they set their minds to“ is how Sedina (Mykke) Halilovic and Jelena Hofmann would describe their motivation. The collection is 100% of European origin and produced in their own production site in Serbia. MYKKEHOFMANN.COM @MYKKEHOFMANN STOCKISTS Alsterhaus ∙ Beams ∙ Harvey Nichols Riyadh ∙ Hunting & Collecting ∙ Journal Standard ∙ KaDeWe ∙ Market ∙ Moda Operandi ∙ Printemps ∙ Rope Mademoiselle ∙ Takashimaya BOOKINGS yuki@papermachetiger.com 1st - 9th July / Order Deadline: 10th of July
ÊTRE CÉCILE Known for tongue-in-cheek slogans, punchy prints, and luxury fabrications, Être Cécile was founded by Yasmin Sewell and Kyle Robinson, two London- based fashion specialists who were driven to fill a gap in the market for accessible luxury essentials. A perfect blend of British wit and Parisian charm, Être Cécile reflects their long-standing desire to create accessible, high-quality pieces for every day. Être Cécile injects wardrobe staples such as classic t-shirts, denim, track suiting and ready to wear with an appreciation of all things Français. From the love of puns and word-play, to cultural icons like Serge Gainsbourg and Jane Birkin, to the world seen through Cécile’s eyes en vacances, each collection reflects a certain desire for levity, effortlessness, and fun. ETRECECILE.COM @ETRE_CECILE STOCKISTS Artifacts ∙ Shoplinq ∙ Etoile ∙ Rubaiyat ∙ Hudson’s Bay ∙ Incu ∙ Lane Crawford ∙ Liberty ∙ Nordstrom ∙ Shopbop ∙ Tom Greyhound & more BOOKINGS yuki@papermachetiger.com 1st - 9th July / Order Deadline: 10th of July
ALLUDE Allude is synonymous with authentic and luxurious cashmere knitwear. Each collection synthesises form with function, and takes inspiration from art to technology to the natural world. Creative director Andrea Karg explains the Allude concept; “Our classics are so trendy they don’t look boring, and our trend pieces are so classic they’re wearable.” The label boasts enviable press coverage, with designs featured in Elle, InStyle, Marie Claire, Numéro and Vogue. ALLUDE-CASHMERE.COM @ALLUDE_CASHMERE STOCKISTS Apropos ∙ Free Shop ∙ Harvey Nichols Hong Kong ∙ Mue ∙ Lodenfrey ∙ Matchesfashion.com ∙ Mode Sportif ∙ Mytheresa ∙ Net-A-Porter ∙ Nordstrom ∙ SuperNormal ∙ Icon BOOKINGS yuki@papermachetiger.com 1st - 9th July / Order Deadline: 10th of July
VIRTUAL APPOINTMENTS: ONLINE ORDER: PHYSICAL APPOINTMENTS: VIA ZOOM (MODELS WILL BE AVAILABLE) VIA JOOR PAPER MACHE TIGER 26 CROSS ST, N1 2BG LONDON
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