BRAND PRESENTATION - Paul Roses Distribution
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BRAND PRESENTATION
A Beautiful Journey...
INTRODUCTION
Did you know?
Omorovicza is the name of a town granted to one of Stephen's
ancestors by an Austro-Hungarian emperor a very long time ago.
The Omorovicza journey began over
2,000 years ago, when the healing
properties of Hungary’s thermal waters
were discovered and the first thermal
baths were built.
The secret to why Hungarian thermal
Healing Waters waters have such remarkable healing
properties lies in the unique geological
features of the region. Here the earth’s
crust is thinner, so waters absorb
From Antiquity... beneficial minerals more effectively as
they journey to the surface.
Thermal Baths
Empirical observations of miraculous
healing led to the building of more than
1,000 thermal baths in Hungary.
Budapest...
Budapest has more thermal water
springs than any other city in the world.
In 1934 it was officially named
the “International Spa City”.
SPA
Sanitas Per Aquam
Health Through Water
Omorovicza Heritage In the 1800’s, Stephen's family built a beautiful thermal bath, the Rácz Fürdő, on the site of an Ottoman bath, itself erected in the 1560’s on top of a medieval healing spring famous for its curative properties.
The Rácz
The Founders At the turn of the millennium Stephen was living in Budapest when he first met US diplomat Margaret, Chief of Staff at the US Embassy in Hungary.
He took Margaret to the baths his family built. She was amazed by the effects of the healing waters on her skin.
Science that matters...
SCIENCE WO N D E R A RTThe Omorovicza story has many layers and it Eureka
evolved over time but Stephen and
Margaret's decision to create skin care that
replicates the effects of the healing waters
can be traced to a meeting they had with the
head of a Hungarian Laboratory of
dermatology famous for its Nobel prize
winning discovery of vitamin C.
He extolled the skin benefits of the
healing waters so convincingly that
Stephen and Margaret embarked on a
quest to harness their curative power.Patented Technology:
The Healing Concentrate™
Much is already understood about
the beneficial effects of thermal
waters on bathers due to the
messaging of minerals “sticking”
to the skin in the baths.
Less well known is the fact that
they do not absorb into the skin
— they are not “bio-available”.This break-through enabled
them to launch Omorovicza
Cosmetics in 2006.
In order to replicate the healing and revitalising
effects of the thermal waters on the skin,
Stephen and Margaret worked with the Nobel
prize winning laboratory of dermatology to
develop and patent a Healing Concentrate™
which delivers minerals deep into the epidermis.
In the course of a lengthy bio-fermentation
process, called Hydro Mineral Transference™, the
beneficial minerals in the healing waters evolve
into bio-available compounds. In turn, those
complex compounds are encapsulated in
phospholipids to ensure the absorption of the
minerals deeper into the epidermis.
The results are nothing short of extraordinary:
firmer, suppler and younger looking skin.
UK PATENT: 2487167
USA PATENT: US13/499/753Ingredient Philosophy - Clean Luxury
Stephen and Margaret believe that the future of
beauty does not include harmful, unnecessary 'NASTY NINE'
synthetic ingredients, which are occlusive and
prevent the skin from breathing. Therefore,
Omorovicza has a zero-nasties policy: all products PA R A B E N S
exclude such ingredients.
They also believe that future beauty will
GLYCOLS
harness the power of ancient and magical
natural phenomena through ever accelerating MINERAL OIL
scientific progress.
SILICONE
P H T H A L AT E S
S O D I U M L A U R Y L S U L P H AT E
SYNTHETIC COLOURS
SYNTHETIC FRAGRANCES
CHEMICAL SUNSCREENFAST FORWARD TO TODAY...
GLOBAL PRESENCE
5
CONTINENTS
3��
POINTS OF SALE
38
COUNTRIES
��
SPAS
North America 67 Stores & 17 Spas Australia 47 Stores Middle East
Europe 158 Stores & 21 Spas Asia 32 Stores & 20 Spas & Africa 6 Stores & 2 SpasRETAIL PARTNERS - US & CANADA
RETAIL PARTNERS - UK & IRELAND
RETAIL PARTNERS - EUROPE & MIDDLE EAST
RETAIL PARTNERS - APAC
SPA PARTNERS - GLOBAL
CULT STATUS AMONGST INFLUENCERS ADRIANA LIMA “I can never pronounce it but “Gentle yet effective, this fragrant blue Omorovicza’s Thermal Cleansing cleansing foam leaves the skin clean, Balm works amazingly for drawing refreshed and hydrated - the perfect out impurities from my skin. I put step to a beautiful complexion” it on and then use a serum and a hydrating cream to ensure my face stays in really good condition“
AWARD-WINNING
BRAND POSITIONING
BRAND POSITIONING MISSION To capture the curative magic of Budapest’s healing waters in skincare and, in so doing, create a world where you can live beautifully!
BRAND POSITIONING
POINTS OF DIFFERENCE
Healing Waters pure, active, mineral-rich thermal water
Lineage a family story that begins over 200 years ago
Budapest the home and source of our key ingredients
Healing Concentrate TM
patented technology
Clean Luxury premium positioning yet no nastiesPRODUCT RANGE
PRODUCT RANGE
5�
PRODUCTS
��FACE
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BODY
5
COLLECTIONSPRODUCT RANGE MOOR MUD COLLECTION All products in the Moor Mud Collection contain Moor Mud from Lake Heviz in Hungary, the largest thermal lake in Europe. This glistening black mud is extremely rich in calcium and magnesium carbonates, as well as humic and fulvic acids – it detoxifies and purifies the skin.
PRODUCT RANGE GOLD COLLECTION The Gold Collection was inspired by the anti-inflammatory properties of gold. This most glamorous of minerals is no more bio-available than other, more humble minerals, so Margaret and Stephen subjected pure, colloidal gold to a bio-fermentation process to obtain a bio-available gold lysate. This powers the Gold collection and it helps to strengthen and repair the skin.
PRODUCT RANGE BLUE DIAMOND COLLECTION The Blue Diamond Collection which is chiefly concerned with the fitness and vitality of the skin. Skin fitness is essential to the youthful behaviour of skin cells as devitalised skin loses elasticity and firmness, appears lacklustre and develops lines and wrinkles.
PRODUCT RANGE
SILVER COLLECTION
The perfect range for blemish-prone skin, the Silver Collection captures the power
of colloidal silver and niacinamide to heal, refine and brighten skin tone. Colloidal
silver has long been associated with skin health and known for its anti-bacterial and
healing properties.
Two more products launching Fall 2019PRODUCT RANGE HYDRO-MINERAL COLLECTION The Hydro Mineral Collection, is the largest collection consisting of 36 products. The common thread between all Omorovicza products is the healing waters and The Healing Concentrate™, which deliver all the minerals occurring naturally in the Omorovicza healing waters deep into the epidermis.
Live Beautifully!
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