The UK's leading garden and outdoor living tradeshow - 10-12 September 2019 NEC Birmingham - Glee Birmingham
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10-12 September 2019 NEC Birmingham Tuesday & Wednesday 9:00 – 18:00 Thursday 9:00 - 16:00 The UK’s leading garden and outdoor living tradeshow.
Glee 2019 Who will you meet?
Offering thousands of the newest and most Glee provides a fantastic opportunity for our
inspirational garden retail products. Glee is the exhibitors to connect with highly transactional and
perfect platform to launch new products, discuss quality buyers, attracting visitors from multiple
new ideas, increase brand awareness, nurture and independent garden centres, high street and
existing relationships and grow new ones. department stores, builder’s merchants, online
retailers and industry professionals.
“Our first time at Glee has well and truly
7000+ 550+ 4000+
exceeded our expectations. We have also
been very impressed with GIMA and their
care in maximising opportunities to meet
Visitors Exhibitors Senior Decision Makers key decision makers.”
CLAIRE ABBOTT
DIRECTOR, LIQUID GOLD LEAF.
A powerful buying audience A sector to match your business
70%
of Glee’s total visitors look
2 in 3 81%
visitors have been to the of visitors are likely to
to source new suppliers at show before. return to Glee after Garden Care
every show. visiting. Our newly enhanced and growing show sector Pets at Glee Offering an extensive range of
offers a home to key suppliers who sell a variety of different core garden maintenance and
products such as pet food, toys and accessories and so grow your own goods, products
much more. range from fertilisers and
60+% 70% 65%
chemicals to hedge trimmers and
watering cans.
of visitors who visited of visitors placed or are of visitors say Glee is
Glee have purchasing planning to place orders as crucial to their businesses
responsibility. a result of visiting Glee. success.
Landscaping & Garden Outdoor Entertaining Plants
1/3
Decoration This sector is the perfect fit for Showcasing an extensive range
Packed with design and brands showcasing exciting and of plants, trees and shrubs from
inspiration, this core show sector unique outdoor entertaining ideas UK and International suppliers,
features products that transform such as fire pits, hot tubs and this sector welcomes exhibitors
of visitors did not attend landscapes and range from outdoor furniture. of all sizes.
another event in the past decorative pots to paving and
12 months. timber products.
“Glee has already exceeded
our expectations this year,
we’ve had over 30 new buyers, Home, Gift & Clothing Retail Experience & Services Food & Catering
solid leads, decent looking This tailored sector features an Forward-thinking, practical and Food and Catering offers a range
outcomes, and we’ve met with array of garden gift and product innovative, this show sector offers of hardware and kitchen solutions
ideas, from candles to garden a range of services such as store as well as products such as coffee
huge national retailers and some games, it attracts buyers looking fittings and technology solutions machines and industrial ovens.
quality independents as well.” to diversify their offerings. for retail businesses.
DAN HAYES
KEY ACCOUNT MANAGER, KITSOUND.
Making the most out of Glee How does Glee help you?
When you sign up for Glee you don’t just get a stand,
you get year-round support through our multi-channel
marketing campaign. At Glee we strive to ensure you
New Product Showcase Awards Exhibitor workshop get as much exposure, promotion and presence as
The prestigious NPS awards are a great Aimed at maximising exhibitor’s ROI before,
platform for building not only brand visibility during and after the show. At our free to attend possible, and to all the right audiences. And the best
but also to create a buzz around featured
products. With the opportunity to win a
workshop three major UK retailers will be
sharing information about what inspires them
thing… It all starts the minute you sign up!
coveted ‘Glee Award’, the categories are when looking for suppliers and products.
judged on innovation, design, promotion
and saleability.
The Glee Exhibitor Toolkit
We want to ensure our exhibitors have enough time to prepare for Glee, no matter when you sign
up. Therefore, we’ve created an essential Exhibitor Toolkit to ensure you have a variety of valuable
tools to help increase your return on investment.
Toolkit includes:
→ A gallery of banners, logo’s and email
Retail Lab at Glee signatures to promote your presence
The Retail Lab is an exciting interactive feature → Personalised printed visitor invites, to
area at Glee, not only is it the place for retailers enable you to invite your VIP buyers you
looking to source innovation and inspiration, want to see at Glee
but it’s also a great opportunity for exhibitors
→ Our Glee News page - we love promoting
looking to gain huge exposure at the show.
exciting news and product launches
throughout the year
→ Social media support
→ An online exhibitor profile, promoting your
brand, products and ranges
→ Access to our dedicated PR team
→ A personal profile in the Glee show
preview and catalogue so visitors can plan
their visit to your stand before and during
The International and UK Buyers connect the show.
Organised and managed by key show partners GIMA, Gardenex and Petquip, Buyers Connects are
networking events where exhibitors get the opportunity to meet key industry professionals, start Exhibitor marketing fee £360+VAT
conversations and connect with some of the most influential brands in the business.
Our digital reach Get in touch and secure your plot
UK CONTACTS
At Glee we have a dynamic team of digital experts James Kenton
Matthew Mein
working round the clock yearly, to ensure your brand Event Director Account Manager
gets the promotion it deserves across our community T: +44 (0)20 3545 9776 T: +44 (0)20 3545 9796
E: matthew.mein@gleebirmingham.com E: james.kenton@gleebirmingham.com
of followers. But don’t just take our word for it, the
results speak for themselves… Lara Anderson Daniel Mcalpin
Account Manager Commercial Manager
T: +44 (0))20 3545 9778 T: +44 (0)20 3545 9786
E: lara.anderson@gleebirmingham.com E: daniel.mcalpin@gleebirmingham.com
Licia Viscito Siobhan Smith
International Sales Manager Pets at Glee Sales Executive
T: +44 (0)20 3545 9752 T: +44 (0)20 3545 9404
E: licia.viscito@gleebirmingham.com E: Siobhan.smith@gleebirmingham.com
114,383 179,800 361,000+ 127,000+
Facebook Twitter Web page Web exhibitor
reach impressions views views
INTERNATIONAL CONTACTS
And growing.... China North America
Cathy Cao Adam Ash
T: +86 (10) 6790 2630 ext. 859 T: 609.921.0222
E: cathy.cao@ite-china.com.cn E: adam.ash@whitepebbleint.com
Source: 2018 visitor campaign, May – September 2018.
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date with all things Glee…
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