MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND

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MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
MEET PURCHASING AGENTS
  OF 40 RETAIL CHAINS
 RIGHT AT YOUR STAND
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
XXIV International
       Food Exhibition
       “PETERFOOD”                                         How to make guaranteed
                                                           contacts with retail
                                                           chains purchasing agents
           November 18–20, 2015,
                                                           at Exhibition “Peterfood-2015”
        St. Petersburg, EXPOFORUM

The exhibition
is supported by:
  •    St. Petersburg Government
  •    Association of Retail Companies                  “Peterfood” Exhibition is the main event in
  •    Union Of Russian Independent
       Chains                                        the North-West Region of Russia in the sphere of
  •    Consumer Association“Rost”                    food retail. It's the best opportunity to establish
  •
  •
       St. Petersburg Quality Control Centre
       Association of Consumer
                                                     business contacts with retail chains and to present
       Goods Producers And Suppliers                 food products on the growing market for more
       “Rusprodsoiuz”
                                                     than 20 years.

      Provider:                                Congress and Exhibition   Tel./Fax:: (812) 327 49 18, (495) 730 79 06
                                               Company “IMPERIA”         www.imperiaforum.ru
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
Formal opening session of the exhibition                            Exhibition opening session is held by Victor Andreev, Chairman
     (from left to right: Andrey Karpov (AKORT), Sergey Kudinov
     (O’Key), Ilya Shtrom (Land), Radion Lebedev (K-Ruoka)                           of the Board of Directors of the “Imperia” Company

     The best way to establish business contacts with retail
    networks in St. Petersburg and the Northwest of Russia!
   3 of 4 Exhibitors of Peterfood’2014 plan to
book for 2015.                                                                            Exhibitors summary
                                                                     New participants      2-3 years       Long-term Exhibitors
   76% of participants of new and long-term
exhibitors established new business contacts.                               29%               25%                   46%

    Over than 80% of exhibitors consider
Peterfood as an advanced promo-campaign for
target audience that provides real commercial                              Peterfood Participants
profit.                                                                    since 2010:
       Achievement of identified goals by exhibitors                            Armenia                        Poland
  Were                                                                          Belarus                        Portugal
undecided                      Achieved their goals
                                                                                Belgium                        Romania
                                                                                Bulgaria                       USA
   14%      10%                         76%                                     Great Britain                  Tajikistan
                                                                                Hungary                        Tunisia
       Haven't achieved                                                         Germany                        Turkey
         their goals
                                                                                Greece                         Ukraine
            Client satisfaction and show effectiveness                          Iran                           Finland
                                                                                Spain                          France
Unsettled                             Satisfied
                                                                                Italy                          Czech Republic
                                                                                Kazakhstan                     Sweden
 10%                                    86%                                     Latvia                         Estonia
                                                                                Moldova                        Japan
       Had
                 4%                                                             Netherlands
     no effect

                                    XXIV International Food Exhibition
                                                        “PETERFOOD”
                                                                                                            www.peterfood.ru
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
XXIV International
 Food Exhibition
 “PETERFOOD”

     November 18–20, 2015,
  St. Petersburg, EXPOFORUM                                                                      Stand at Exhibition “PETERFOOD-2014”

      Thematic areas of Exhibition “Peterfood-2015”

                                   Meat and meat products.             Poultry. Eggs
                                      Meat gastronomy

 Fish and seafood       Confectionery and              Dairy. Cheese                   Groceries                  Tea. Coffee. Cocoa
                         bakery products.                                       (grain products, alimentary
                                                                                 paste, flavours and spices)
                      Snacks, nuts, dried fruit

 Frozen products.      Fat and oil products            Juices. Water.             Vegetables. Fruit             Canned foods. Sauces
 Semi-processed                                   Non-alcoholic beverages
     products

Alcoholic beverages        Healthy food.            Ready-made meals.                   Tobacco                    Saloon of auxiliary
                            Baby food                     Salads                                               equipment “PeterfoodTech”

Provider:                              Congress and Exhibition               Tel./Fax:: (812) 327 49 18, (495) 730 79 06
                                       Company “IMPERIA”                     www.imperiaforum.ru
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
Discussion in presidium: Radion Lebedev (K-Ruoka),
                       Plenary meeting of Forum "Big City Trade"
                                                                                  Anna Tishchenko (X5 Retail Group N.V.)

            Unique business program to enter
      the retail networks of the Northwest of Russia
Special program for retail network suppliers at Exhibition “Peterfood-2015”:
 • Active Chains Sales™ Program
   Food tasting and negotiations on supplies with purchasing agents of 40 retail networks directly
   at exhibitors’ stands. Guaranteed visit of purchasing agents greatly increases the efficiency of participation
   in the exhibition.
 • Big City Trade Food Forum
   Main business event of the North-West region. New approaches and practical solutions will be presented
   by food market experts, meanwhile top managers of the largest retail chains will provide information
   on assortment policy and criteria for supplier selection.
 • Chains Wholesale Center™ of the Northwest of Russia
   Direct individual negotiations for supplies with purchasing agents and managers of 40 retail chains.
 • Special Contest for food Manufactures –
   “Chains’ Choice”, “Our Brand”, “Innovative Product”
   Contests provide universal advertizing opportunities for improving company’s prestige and increasing
   trust of consumers and purchasing agents of retail networks.
 • Evening Performance and Afterparty for Chain's Director and Suppliers
   Excellent opportunity to continue negotiations with top managers and retail purchasing agents
   in an informal setting.
 • Master Class Seminars on the strategy of work with Retailers
   by experts of the Stars of Russian Consulting™.

                         XXIV International Food Exhibition
                                             “PETERFOOD”
                                                                                             www.peterfood.ru
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
XXIV International
     Food Exhibition
     “PETERFOOD”

          November 18–20, 2015,
       St. Petersburg, EXPOFORUM                                         Negotiations with a retail network at exhibitor’s stand

   Purchasing agents of 40 chains right at your booth!
                                         Active Chains Sales™
"Peterfood" is the only exhibition in the world where the Exhibitors are provided with guaranteed
contacts with buyers of the retail chains right at their Booths.
The Active Chains Sales™ main advantages:
  • Buyers of 40 leading federal and regional retail chains of the North West region of Russia will visit your
    Booth to negotiate for delivery.
  • The decision-makers of the retail chains will explain how they make their choice while performing assortment.
How the Active Chains Sales™ works:
  1. You apply for participation in the Active Chains Sales™.
  2. We consider your application and make a list of retail chains which are interested in your company’s products.
  3. You examine the list of retail chains and make an appointment with retail chains you would like to cooperate.
  4. At the appointed time the Buyers will visit your Booth to taste your company’s products and to negotiate for
     delivery. The exhibition coordinator will accompany the agents.

                              Hurry up to book! There are only 40 Booths
List of networks:               for Active Chains Sales™ participants!
Semishagoff               Vernyi                  LAND                           Piatachiok
7ia Family                Vkusnyi Dom             Мetro C&C                      Rosneft
X5 Retail Group           Gastronom 811           Magnet                         SantaMag
Adept (corporate chain)   Girlianda               Mercury (Petrovich)            Season (TH Menakhem)
Alphabet of Taste         Dixy GC                 Minute Market                  Setka
                                                                                                                  ACS
Association of Trade      EurorosTH               NETTO                          System TZS
Companies “Soiuz”         Kvartal                 O'Key                          Real TH
Auchan                    Comandor                RIADY wholesale club           Fa-market (gas stations
Borodinskii               Kroshka-Kartoshka       Petrovskii                     Phaeton)
Velikolukskii             K-Ruoka                 Plovdiv                        Good news
meat-processing plant     LENOBLPOTREBSOIUZ       Polushka                       Chudoslavskiye
(corporate chain)         Lotus TH                Pchelka                        (corporate chain)
                                                  Imperial

    Provider:                         Congress and Exhibition            Tel./Fax:: (812) 327 49 18, (495) 730 79 06
                                      Company “IMPERIA”                  www.imperiaforum.ru
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
Negotiations with METRO C&C network
                                                                     Negotiation hall in Network Wholesale Center ™
                  in Network Wholesale Center ™

         How to arrange deliveries with 40 retail buyers!
           The Chains Wholesale Center™ of the North-West region
The Chains Wholesale Center™ is a unique project of the Congress and Exhibition Company
“Imperia”. For 12 years our company held more than 90 Wholesale Centers™.
How The Chains Wholesale Center™ works:
 • You apply for participation in the Chains Wholesale Center™.
 • We consider your application and make a list of networks which are interested in your company's products.
 • You examine the list of networks and make an appointment with networks you would like to cooperate.
 • At the appointed time you come to the Chains Wholesale Center™ to conduct negotiations for delivery with
   the choosen networks.
 • For 2 days of the Chains Wholesale Center™ you may have over 40 efficient negotiations.

              Last year experience:
              In 2014 in the Chains Wholesale Center™ a new record was established. More than
              2000 negotiations for delivery with over 40 leading Retail Chains of the North-West
              region of Russia were held in 2 days! All previous records were broken! Negotiations
 CWC

              continued even after Exhibition was closed for visitors.

                         XXIV International Food Exhibition
                                             “PETERFOOD”
                                                                                        www.peterfood.ru
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
XXIV International
 Food Exhibition
 “PETERFOOD”
                                            DON'T MISS A CHANCE TO SUCCEED ON
                                            THE FOOD MARKET OF THE NORTHWEST
                                            OF RUSSIA AND CIS!
     November 18–20, 2015,
  St. Petersburg, EXPOFORUM

                     Registration for participation
 You can apply for participation                        ADDRESS OF CONGRESS AND
        on the website                                  EXHIBITION COMPANY “IMPERIA”:
                                                        St. Petersburg
       www.peterfood.ru                                 Magnitogorskaya st., 51, letter G
                                                        Tel./Fax: (812) 327 49 18 (PBX)
                                                        E-mail: imperia@imperiaforum.ru

                              Exhibition Venue

                                                                   ADDRESS:
                                                                   St. Petersburg,
                                                                   Peterburgskoye shosse, 64/1
                                                                   Location data: 59.76351, 30.35746
                                                                   59.76351, 30.35746

Provider:                     Congress and Exhibition       Tel./Fax:: (812) 327 49 18, (495) 730 79 06
                              Company “IMPERIA”             www.imperiaforum.ru
MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND MEET PURCHASING AGENTS OF 40 RETAIL CHAINS RIGHT AT YOUR STAND
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