Rabobank Stadium - A Jewel Unveiled
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Rabobank Stadium
- A Jewel Unveiled
by Paul Farmer
October 2013
Issue 334
CREATING A STRONG LOCAL ECONOMY - PROMOTING THE COMMUNITY
PROVIDING NETWORKING OPPORTUNITIES - POLITICAL ACTION
REPRESENTING THE INTERESTS OF BUSINESS WITH GOVERNMENT
Small Business Expo
INSIDE New & Renewing Members
page 2 page 12
The Risk Of Knowing Too Much New Law To Protect Tenants
page 9 page 15
Strategic Pricing Can Increase Sales Upcoming Chamber Events
page 11 page 19
We’re not bringing the Olympic And these people not only spend their
Games to Salinas any time soon, but dollars while here (hotels, restaurants,
November
it’s starting to feels like maybe we gas stations), but the favorable
could. If you hadn’t noticed, Salinas impressions they experience personally
has been amassing quite a collection can be more valuable than a public
of top-notch athletic facilities, both relations campaign.
Candidate
at Hartnell College and at the Salinas In planning for the City’s future,
Sports Complex. Like Park Place and our leaders are very well aware of the
Boardwalk on a Monopoly® board, importance of sports and our athletic
these properties are more valuable facilities. Not only do they help with the
Endorsements
together. economy and tourism, but they provide
Sports as Economic Medicine? positive outlets for kids to get moving
You might not think of it right away, and build healthy lifestyles.
but our athletic resources combine to Rabobank Stadium Opens
form a significant economic engine. After ten years of planning and
The hosting of soccer tournaments and anticipation, the vibrant and colorful
The Chamber’s Candidate Review develop into a very good board member.
football games, for example – these
Committee, chaired by Bob Perkins, For Hartnell Community College
events bring new people to our city. Stadium - Continued on page 10 conducted a series of panel interviews District, Area 7, the Chamber
with candidates for November 2013 endorses Candi Depauw. She has
School Board Elections. The Chamber been a voice of reason on the Board
Board has formally endorsed the of Trustees, is financially savvy and is
following candidates. We believe these best informed on issues such as Project
individuals are the most prepared to Labor Agreements and accreditation.
support positive change in the districts. For Alisal Union School District,
For Monterey County Office of Area 2, the Chamber endorses
Education, District 7, the Chamber Maricela Cruz. She clearly has the
makes no endorsement of either insight, independence and energy
candidate Sergio Alejo or David Serena. to restore fiscal transparency and
For Hartnell Community College community accountability to the district.
District, Area 5, the Chamber For Alisal Union School District,
endorses Felicia Perez-Kausin. She Area 3, the Chamber endorses
expressed the right political motivation Noemi Armenta. She presents a
to improve education and systems, and sound argument for improving fiscal
while she is new to the political process,
we believe she has the potential to ENDORSE - Continued on page 11
CALIFORNIA PUBLIC UTILITIES COMMISSION
October 9, 2013
Wednesday
7:30 a.m. - 1:30 p.m.
SMALL BUSINESS CPUC/Comcast
EXPO
Salinas Small Business Expo
2013
Steinbeck Institute of Arts & Culture
Sherwood Hall
940 N. Main St.
Salinas, CA 93901
- California and its utilities want your business.
- Meet with local and state agencies and utilities like PG&E, AT&T, Verizon, Comcast, Water and more.
- Learn how to get contracts and sell goods and services!
FREE
!
Free event features presentations by government agencies and
utilities and matchmaking opportunities with Procurement
Specialists (one-on-one scheduled meetings).
7:30 - 8:30 a.m. Complimentary continental breakfast and on-site registration will be available
8:30 - 8:45 a.m. Opening Comments by Commissioner Catherine J.K. Sandoval, CPUC
8:45 - 9:30 a.m. Panel presentation on “Connecting Small Businesses with State and Utility Contracts”
9: 30 - 1:30 p.m. Business Matchmaking (10 minute appointments with buyers, project managers and
prime contractors) and Vendor Fair/Expo area
Workshops:
10 - 11 a.m. Small Business Suppliers Go Green
11 a.m. - Noon Certified Now What - How to Market Your Business to Public Agencies and Utilities
Noon - 1 p.m. Access to Capital: How Small Business Can Access Financing!
For those participating in the matchmaking fair,
we encourage you to register in advance.
To register, go to registration link: https://ia.cpuc.ca.gov/smbiz
For more information or questions, please contact smallbiz@cpuc.ca.gov or (800) 253-0500
2 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - OCTOBER 2013
Wine Harvest!
by LuAnn Meador, Chamber Board Chair
Monterey County’s Wine Region is varietal. year General Plan to encourage small,
Unique The Monterey Bay’s Blue Grand artisanal winemaking operations in
The vintners and growers of this Canyon is the dominant influence on Monterey County. The county’s vision
region are entrepreneurs and educators, our viticulture regions. It is the largest for a winery corridor along River Road,
who bring an incredible amount of and deepest water canyon on the west the winding route along the Salinas
passion and dedication to crafting coast and the only one that defines a River south of Salinas, is slowly but
world-class wines. The caliber of our major wine region. It provides constant surely coming along. The unique tasting
wine industry is increasingly recognized and predictable weather patterns rooms in Salinas, Carmel Valley and
September and October mark nationally and internationally with over the grape growing areas that can Carmel-by-the-Sea all contributed to
harvest season for the 85+ vintners awards from Gold Medals and Best of most easily be explained in terms of a Wine Enthusiast Magazine’s decision to
and 175 unique vineyards who are Show to First Class and many other “Thermal Rainbow” of different weather name Monterey County among its 2013
increasingly making our Monterey accolades. patterns. This Thermal Rainbow Top Ten Wine Travel Destinations.
County Wine region famous for its The Monterey County wine industry provides us with the longest growing This month, I hope you’ll all take
incredible wine. Monterey County also has a long history of conservation. season for premium grapes during the time to visit a local tasting room or
Vintners and Growers Association says This dedication to responsible growing season. vineyard. Learn more about our growing
we have “nine American Viticultural stewardship is deeply embedded in Monterey County wine is about more wine industry and support the vintners
Areas (AVAs) that have been identified their daily activities and devotion than just the wine itself, it is a lifestyle and many winery employees who are
as truly one-of-a-kind winegrowing to protecting our region’s land and and a thriving industry composed of making Monterey County a world-
districts: Monterey, Santa Lucia precious resources. hundreds of picturesque locations and renowned wine destination. This time
Highlands, Arroyo Seco, San Lucas, Today our local winegrowers have events. Our wine industry welcomes of year always brings with it a special bit
Hames Valley, Chalone, Carmel planted over 45,000 acres of grapes in visitors and sends them home with rich of paradise for us locals – warm weather
Valley, San Antonio Valley, and San the nine AVA’s with over 40 different memories, contributing $630 million to and clear skies make the wineries
Bernabe. These areas are referred to varietals. Chardonnay is what I call the the Monterey County economy. along River Road perfect destinations
as “appellations” which is a term that “Queen of the Region.” It is the number Two years ago, leaders in our wine for a weekend afternoon learning
identifies the wine grape’s place of one varietal grown in the area and is industry helped to craft new policies about their wines. More information
origin.” joined by Pinot Noir as the leading red for incorporation in the county’s 25- www.montereywines.org.
Member Services VICE CHAIR, Vacant
Specialist MEMBERSHIP Michael Harrington
Roxanne Noble Paul Dughi (Brian Finegan A Professional Corporation)
The official publication of the Salinas Valley 2013 EXECUTIVE COMMITTEE (Cowles California Media) Lisa Johnson
Chamber of Commerce - 119 E. Alisal CHAIRMAN OF THE BOARD VICE CHAIR, MARKETING (Prudential Insurance)
Street, Salinas, CA 93901 - (831) 751-7725 LuAnn Meador Aaron Scoby John Lewis
EDITOR (Meador Estate Vineyard) (Entravision Communications) (The Glass Guru)
Paul Farmer PAST CHAIR OF VICE CHAIR, Vacant
Design OCTOBER 2013 Edition THE BOARD Economic Development Tom Martella
Gabe Vasquez Terry Feinberg (Moxxy Marketing) Erica Padilla-Chavez (Martella Printing & Graphics)
PRINTING CHAIR ELECT (Monterey County Cody Ramsey
The Salinas Californian Sherrie Isaac (Hayashi & Wayland Health Department) (Mann Packing)
PROFESSIONAL STAFF Accounting and Consulting) 2013 BOARD Valerie Schlothauer
PRESIDENT/CEO VICE CHAIR, FINANCE OF DIRECTORS (Rabobank)
Paul Farmer Kevin Saunders (CSU Monterey Bay) Nichole Lamb Willis Abby Taylor-Silva
Operations Manager VICE CHAIR, EVENTS (Salinas Jaycees) (Grower Shipper Association)
Carla Watkins Mark Faylor Don Chapin III Chamber Liaisons
ACCOUNTS MANAGER (Peninsula Business Interiors) (The Don Chapin Company) Peter Kasavan (SPARC)
Teresa Slaton VICE CHAIR, GOVERNMENT Sandi Eason Jose Martinez-Saldana (SUBA)
MARKETING & MEMBERSHIP RELATIONS (Union Bank) Ken Steen (Oldtown Salinas Association)
DIRECTOR Norman Groot Christian Corzo LEGAL COUNSEL
Vacant (Monterey County Farm Bureau) (Hispanic Chamber of Commerce) Matt Ottone
MISSION STATEMENT
As association of businesses, organized to build a strong local economy by promoting sound government, and an informed membership and community.
OCTOBER 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL 3
3rd UAL
N N
A
COMMUNITY LEADERS
Roast Roasters
Roasting... Jon Creedon, Joan Hackbert, Sean Tucker,
Ed Linder & Adam Linder
Sam Linder
Roastmasters
Jon Brent and Norman Hoffman
KION/CBS 46 and KCBA-FOX 35 Central Coast News
The Devil Committee Chairs
Mark Faylor, Peninsula Business Interiors LuAnn Meador, Meador Estate Vineyard
Claudia Pizarro-Villalobos, D’Arrigo Brothers Cody Ramsey, Mann Packing
Sandi Eason, Union Bank Valerie Schlothauer, Rabobank, N.A.
Lisa Johnson, Prudential Insurance Abby Taylor-Silva, Grower Shipper Association
Coralee Linder, Sam Linder Auto Group
Grand Champion Sponsors To Be Announced
“THE ROAST”
Dinner & Dancing!
5:30pm to 10:30pm
Saturday, October 5, 2011
Corral de Tierra Country Club
Black Tie Optional • Valet Parking
Part of the proceeds to benefit:
Tickets $175 each • Purchase tickets online at www.salinaschamber.com or call 751-7725
BUY YOUR TICKETS EARLY– EVENT WILL SELL OUT! We’re not just about ink & pape
com
Ad designed by
4 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - OCTOBER 2013
3rd Annual Community Leaders Roast
A Sizzling Tradition!
On Saturday, October 5, the communities across the globe fight annual Community Leaders Roast The Salinas Valley Chamber of
Salinas Valley Chamber of Commerce back against cancer. promises fun and laughs! Commerce would like to thank all of
will proudly hold its third annual At this very posh affair, no detail The “Roast” is one of only two the sponsors and everyone who makes
Community Leaders Roast at Corral is overlooked…from the gifts that major annual community events the event such a smashing success.
de Tierra Country Club. This year’s pamper guests to the preparation for the Chamber hosts, along with the The event committee includes Co-
event will honor Sam Linder who the actual Roast presentation. During Annual Awards Luncheon each Chairs Mark Faylor (Peninsula Business
is the exact type of Community the Roast segment (which might also February. Salinas Valley Chamber Interiors) and Claudia Pizarro-
Leader the Chamber looks forward be called “the skewering”), a few of CEO Paul Farmer said,“A few years Villalobos (D’Arrigo Brothers Company
to roasting. While “Sam Linder” is Sam’s closest confidantes have been ago, our Board decided to rethink of California), as well as Sandi Eason
a common household name here in invited to use their personal knowledge and reinvigorate our annual marquee (Union Bank), Lisa Johnson (Prudential
Monterey County, you have never and longtime histories to tease their events. We got a number of creative Insurance), Coralee Linder (Sam Linder
seen him placed under (or over) this friend. Sometimes this is done gently, minds together, and their imaginations Auto Group), LuAnn Meador (Meador
kind of fire! A portion of the proceeds sometimes not-so-gently (as previous gave birth to the Community Leaders Estate Vineyard), Cody Ramsey
will benefit the American Cancer years’ honorees, Don Chapin, Jr. and Roast. It has been a wild success (Mann Packing), Valerie Schlothauer
Society’s local Relay for Life, a life- Joanne Taylor Johnson, would attest!). and accomplishes just what we were (Rabobank, N.A.), and Abby Taylor-
changing fundraising event that helps One thing is always guaranteed, the hoping for.” Silva (Grower Shipper Association).
Would New Bills Help or Hurt
California Economy?
By Dan Walters, Sacramento Bee
California is recovering from particularly its moribund downtown,
the worst recession since the Great but many studies of sports venue
Depression, but as a new report projects have thrown cold water on that
from UCLA’s Anderson School of hoary theory and it’s difficult to see how
Management points out, that recovery 40 games a year would do the trick.
is slow and very uneven. Steinberg, et al., claim that other
Meanwhile, attitudinal polls have events, such as rock concerts, would
found that Californians remain very make the arena an economic
concerned about whether recovery will powerhouse, but to the extent such
be complete. events occurred, they would shift
Gov. Jerry Brown and other entertainment dollars from other local
politicians have been touting recovery of venues – including the city’s own
late, but they cannot ignore the public’s convention center/theater complex –
angst. Often, therefore, when bills were without net economic benefit to the in the future. might make the impact around $10
traveling through the legislative process region. Advocates of the minimum wage billion.
this year, their economic effects – Economic impact was the chief focus boost said it would lift the economy That’s a lot of money, but would
positive or negative – became debating of two other major bills, one to regulate by putting more money in the hands represent just 1 percent of the state’s
points. but not ban “fracking” of potentially of low-income consumers, while $1 trillion in annual wage and salary
So did what happened this year huge shale oil deposits, and another to opponents said it would discourage payments, so despite the bill’s impacts
really impact California’s economy? raise the minimum wage from $8 per hiring by raising small employers’ costs. on individual workers and employers,
One example was Senate President hour to $10. The Bee’s data reporter, Phillip Reese, it would not be anything more than a
Pro Tem Darrell Steinberg’s high-profile Exploiting shale oil could be a major has calculated from census data that drop in the state’s economic bucket.
measure to fast-track environmental economic boost – if it happens. Unique about 1.5 million full-time California Whatever else they may have
reviews of his pet project, a new geologic factors would make extraction workers now earn minimum wages, so done this year, legislators – despite
basketball arena in Sacramento. very difficult and very expensive, the a $2 boost would mean about $6 billion their rhetoric – probably had very
Steinberg portrayed the project as an new rules may retard development and a year in extra income for them. Adding little impact on California’s unsettled
economic catalyst for his hometown, the economic impact, if any, will be way part-time workers to the equation economic future.
OCTOBER 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL 5
Legislative Review
- Including Minimum Wage Increase
by Kristina Chavez Wyatt, Farmhouse Communications
The California Chamber of in January 2016, driving the minimum may jeopardize any economic recovery Currently, all general law cities are
Commerce's annual "job-killer" wage up to $10. The governor said he California is enjoying." required to adhere to state standards on
campaign has chalked up another win would sign it. Proponents of the increase Senate Bill 7 bill coauthored by Senate prevailing wage.
for this year. At one time or another, feel that struggling Californians will President Pro Tem Darrell Steinberg When SB 7 was first heard in the
CalChamber had listed more than three benefit as well as the businesses that (D-Sacramento) and Senator Anthony Assembly Local Government Committee
dozen bills in the 2013 legislative session those workers patronize. Supporters point Cannella (R-Ceres) has also proceeded to back in June, city leaders from over
that it said would discourage job-creating to statistics such as a full-time minimum- the Governor despite ardent opposition 100 cities throughout California
investment. When the legislative session wage worker with one dependent barely from over 100 charter cities, the Chamber signed a petition urging members
ended, just one had reached Gov. Brown's makes enough today to stay above the and other leaders. The bill explicitly to vote no on the bill. Even greater
desk. All other bills on the chamber hit federal poverty line of $15,510 a year. targets “home rule” cities like Salinas that opposition had amassed from political
list had either been held in committee, Additionally, one can hope that the wage have voter-approved provisions in their observers, including the Sacramento
defeated in floor votes or amended to increase, especially for retail employees, charters that authorize the optional use of Bee Editorial Board. In an editorial
remove the business organization's will reduce the burden on taxpayer- prevailing wage for public works projects. published September 9, the SacBee
opposition. funded programs such as Medicaid and Since the state cannot enforce its will alleges prevailing wage rates are often
The Legislature sent the governor food stamps. "California businesses on cities with independent charters, SB 7 set by unions and because of this,
Assembly Bill 10 authored by our local are already struggling with significant seeks to accomplish that aim by imposing rates in areas like the Central Valley are
Assembly Member Luis Alejo, a two-step cost increases over the next three years, a financial penalty. Specifically, this bill disproportionate to the median rates of
increase of $2 per hour for the state's including tax increases," Jennifer Barrera will strip non-compliant charter cities of the region. Due to the inflated cost, such
minimum wage. In its final form, AB 10 of the California Chamber of Commerce all state funding for construction projects, rates prevent cash-strapped cities from
mandates a $1 increase in the minimum said in a letter to lawmakers. "Such a including public works initiatives funded undergoing routine maintenance such as
wage in July 2014 and another $1 increase significant increase in the minimum wage by local revenue. fixing roads.
tlc
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TLC’s Preparatory Challenge Course Valley Chamber of Commerce, would like to
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6 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - OCTOBER 2013
Travel
- a Metaphor for Life Bringing women together to
Inspire, Motivate, Prepare and Organize
Women to Engage and Reinvest.
By Kelsey L. Escoto, MSOD, SPHR
Imagine that you have just had
your life devastated. All the things you
planned for your life - a big wedding,
a happily-ever-after life full of new
thing about the human psyche is that we
learn and (hopefully) won’t make those
mistakes again.
October’s IMPOWER luncheon
Save The Date!
adventures, family, travel and love have will feature a Call-For-Action for Make Your Reservation Today and
just been torn away. Your fears begin to The Monterey County Rape Crisis
overtake you as you find yourself alone Center. Founded in 1973, MCRCC’s join us for our 5th Anniversary Luncheon!
and feeling unloved. Our speaker Teresa’s mission is to advocate for all victims Thursday, October 24th at
journey (both figuratively and physically) and survivors of sexual assault and child Corral de Tierra Country Club*
became a metaphor for healing, discovery sexual abuse. To support the Monterey Complimentary Valet Parking for IMPOWER attendees.
and adventure. Rape Crisis Center please bring store gift
Taking a single leap of faith Teresa cards ($10-$25) generic gift cards, or bus 11:00 am–11:45 am Registration & Wine Reception
joined friends on a trip to Europe - passes. These gift cards help MCRCC’s 11:45 am–1:30 pm Lunch & Program
finding that this was the best use of participants get much needed food, Guest Speaker: Teresa Rodriguez
the money she had saved for a big clothes and items for themselves and Author of FLY SOLO, Body, Mind & Solo, and founder of TangoDiva.com.
wedding. Upon landing in London, their children. Topic: 7 Keys to Conquering the World Alone: Finding your own happiness
Teresa found herself without a place to In addition to a fabulous lunch and Teresa is a single mother and a jet-setter extraordinaire. She discovered that traveling
can be the perfect antidote for anything ailing the soul. With her bestselling travel guide
stay. She remembered something in wonderful wine, Swenson & Silacci, a FLY SOLO: The 50 Best Places on Earth For a Girl to Travel Alone now in four
John Bradshaw’s book “Homecoming: family-owned business and a Salinas languages, Teresa Rodriguez sets out to inspire others who want to take the leap of doing
Reclaiming & Championing Your Inner landmark since 1945 will provide things alone in BODY, MIND, & SOLO. Teresa uses travel as the metaphor for change
Child” that said when you are at your beautiful blooms for purchase. Fantastic and courage, and gives simple steps to build the confidence you need to do things on
your own – be it travel the world, leave a bad relationship, or start your own business.
most vulnerable there is an opportunity raffle prizes have been collected and we
for healing through innocence and will even have training on how to use Featured Non-Profit: The Monterey County Rape Crisis Center
discovery. From there, travel became a “pepper spray” if you do find yourself *Out of respect for the Country Club’s dress code, no jeans please.
metaphor for Teresa’s life. in a bad situation! At our October IMPOWER wants you to stay healthy!
Please join us for our 5th Annual Luncheon we will also be sponsoring Central Coast VNA & Hospice will be administering flu vaccines for $25.
IMPOWER Luncheon on October 24, women from the Women’s Educational
2013 (Corral de Tierra) featuring Teresa Leadership Initiative and other female Salinas Valley Chamber Members $45
Rodriguez who will share from her book guests from local law enforcement. If Enjoy lunch Prospective Members $55
The 7 Keys to Conquering the World you would like to sponsor a scholar or with wine service Seating is limited and advance ticket purchase is required.
Alone: Finding Your Own Happiness. others, please contact the Chamber of Purchase your tickets online at www.salinaschamber.com or
by phoning the Salinas Valley Chamber of Commerce, 751-7725.
To further entice you, here are some Commerce. Sponsorship can be as simple
lessons that Teresa has learned: as purchasing an extra ticket! Please join
Help Support The Monterey County Rape Crisis Center
• Be Brave - Do something on your us for a wonderful day full of discovery!
MCRCC’s mission is to advocate for all victims and survivors of sexual assault and child
own! Kelsey L. Escoto, MSOD, SPHR is the
sexual abuse, to prevent sexual violence in our community through education, and to
Eat out alone, take a trip alone, go Owner of KLE Collaborative Consulting &
provide ongoing support and healing to survivors of sexual assault.
the movies alone! To be brave, and take Training. Kelsey works with business owners
little steps outside your comfort zone will to help them achieve a positive bottom line CALL TO ACTION: IMPOWER invites you to help support the MCRCC’s many programs
open up new opportunities, new ways of through training, organizational change, by donating a $10-$25 gift card redeemable at grocery stores, retail stores (like Target or
living, and understanding of other people, and human resource initiatives. For more Walmart), restaurants or Starbucks. These gift cards are used to help offset costs associated
cultures and yourself. information, klecollaborative.vpweb.com. with MCRCC’s high school prevention clubs, provided to survivors whose clothes are taken
• Be Faithful to your own individual into evidence following their assault, or as thank you gifts to volunteer advocates who
happiness accompany survivors to forensic medical exams. Bus passes are also needed to provide
As women we tend to take care client transportation to therapy appointments. MST GoCards can be purchased at
of others, do for others, and live for www.mst.org.
others. While compassion and caring are
important traits, it is also very important
to be faithful to yourself. Take care of Presenting Sponsors:
yourself, love yourself and do what is
good for you!
• Be Wise - don’t put yourself in
Wine Sponsor: Special Thanks to our Supporting Sponsors:
harm’s way
Fern Design Studio; Annieglass; Matsui Nursery;
Looking at our lives we can all attest Katalina Photography; National Parking & Valet;
to mistakes we have made. The beautiful McCune Audio/Video/Lighting
OCTOBER 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL 7
HEALTHGRADES® 2013 AWARD RECIPIENT
BEST IN
MONTEREY COUNTY
FOR OVERALL PULMONARY SERVICES,
TREATMENT OF STROKE & JOINT REPLACEMENT
★★★★★
FIVE-STAR RECIPIENT IN 2013 FOR:
Treatment of Heart Attack • Overall Orthopedic Services • Joint Replacement
Total Knee Replacement • Total Hip Replacement • Hip Fracture
Treatment of Stroke • Overall Pulmonary Services
Treatment of Chronic Obstructive Pulmonary Disease • Carotid Surgery
GI Procedures and Surgeries • Treatment of GI Bleed
www.svmh.com
8 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - OCTOBER 2013
Salinas Sets Example for
Other Cities
by Joe Gunter, Mayor of Salinas
the basketball courts at Acosta Plaza. Every one
Again, this will provide athletic activities of you should
for kids and adults right in their own be proud to
back yard. Recreation, sport and be a citizen in
friendships will come from improving such a generous
the opportunities for our families and and dedicated
children. community.
Good things continue to happen in There are now recreational, sporting From young kids
Salinas! In July I talked about Salinas and arts enrichment opportunities with no building
being a community of “do-ers” and that centrally located and with easy access experience, to
our biggest challenge is to restore unity for adults and children at the Salinas the contractors,
of all our citizens and to “set a path Sports Complex and Sherwood Hall. workers,
to the future that will result in future Soccer, football, baseball, softball, moms, dads,
generations who will dream, educate, tennis, swimming and horseback riding grandparents,
execute and continue to define the City are just some of the choices. Tatum’s teachers, and
of Salinas just as those who went before Garden now stands outside, only yards whether you speak and you all are part of that.“This City is
them.” from the classrooms in the Community English, French, Spanish or any other what it is because our citizens are what
This month, I am pleased to say Center where YOSAL continues a language, whether you prefer football, they are.” (Plato) You have a chance
that we are well on our way to not popular and unique music education softball, soccer, basketball, swimming to help be part of the decision making
only talking about unity, but seeing it program. Plays, dance recitals, school or a romp on the latest fully inclusive and the successes of our community
in action in several big ways around talent shows, community fundraisers playground, this city is making history members. I hope you all take it.
town. Let’s start with the Tatum’s and private events are scheduled to take
Garden project, which is now nearing place in the largest theater in our area at
completion. Build week saw an Sherwood Hall.
outpouring of support in the form of There is definitely something for
more than just financial contributions. everyone. Dream, educate and Celebrating 80 Years
Hundreds of volunteers, some with execute and participate in the many
no experience and others who are opportunities available right here in our of Business in the
professional builders, pitched in and town. Salinas Valley
gave their time to make the dream Please take the survey!
come true. They came from every area In an effort to try to provide all Proud Members of
and from different backgrounds. All citizens with a way to communicate
had a single purpose – to get it done! what they want as far as services from The Salinas Valley
Tatum’s Garden will have a huge and police, fire, code enforcement, safety, Chamber of Commerce
positive effect on our citizens and our etc., the City Council voted for a survey
community spirit. It will most likely be to be conducted. This is your chance
Stop by & meet our team!
one of the greatest achievements of my to make us aware of what you see as
first term as Mayor. the most important issues needed to
The completion and opening of make you proud and happy to live here. We are located at
the Rabobank Stadium by the Public The online survey can be found on the 515 Alameda Ave.
Recreation Unlimited group brings a City of Salinas website. Click on the
Suite C in Salinas
state-of-the-art football stadium to our survey link. There are 10 questions to be
city that will see future generations of
players, parents and visiting teams –
answered on a scale of 1-5 so that you
can tell us what is most important to Celebrating 50 Years in Call us to learn more at
and it is right here in our town and only YOU. (831) 424-2531
a block away from Tatum’s Garden.
The expansion of the soccer fields
As Mayor, it is my goal to get
feedback from all of you so that the
Optometric Practice
near Constitution Blvd. is on task with council members and I can then make www.hicksandbatchelor.com
the required environmental tests being
done at this time. The additional fields
the tough decisions about how to move
forward. It only takes a few minutes Congratulations
will provide more opportunity for local and it gives you the power to be part
kids and adults to play right here in
our own town. There is also a group
of the future choices that are going to
have to be made. Print it off, read the Dr. James F. Hicks !
that is currently working on redoing questions, then choose your answers.
OCTOBER 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL 9
unbelievable,” said Harry Wardwell,
Stadium - CONTINUED FROM page 1 Division Manager for Rabobank.
new $7.5 million Rabobank Stadium Harry was instrumental in obtaining
opened to rave reviews in early the needed sponsorship to secure the
September. Completed in time for naming rights which will keep the
this school year’s football season, the Rabobank brand associated with the
5,000+ seat facility features a JumboTron stadium for the next 25 years.
scoreboard, press box, and all the But Wait, There’s More
amenities of a professional stadium. The stadium is the next step in the
It will serve as the home field for two on-going efforts to modernize and
of our local high school teams and will transform the Salinas Sports Complex
also be used by professional, college and into a first-class sports facility.
prep teams for exhibition and training The Salinas Sports Complex consists
clinics. The Boys and Girls Club of of the Salinas Aquatic Center, Sherwood
Monterey County, whose clubhouse is Hall which features two large exhibit
adjacent to the field, will get to use the and performance halls, the California
facility as well, free of charge. Rodeo arena, Little League and softball
A joint effort by the City of Salinas fields, and an indoor soccer building progress of its own. On Sept 13, Salinas Sports Complex. Hartnell
(which owns the property the stadium as well as a large park area with tennis community leaders were invited to see College. In this article, we haven’t even
sits on), Public Recreation Unlimited courts, playgrounds and picnic facilities. the grand opening of the new Field mentioned the Salinas Regional Soccer
(PRU), the financing and fundraising With the addition of the Rabobank House. This is just the latest piece in the Complex at Constitution Boulevard
component of the project, and the Stadium, the Sports Complex will be constantly-improving athletic facilities (across from Natividad Medical Center),
California Rodeo Association, the unique in the county, if not the state, in at Hartnell College. With a budget of which has been receiving hundreds of
athletic facility was completely financed its ability to provide such a wide range nearly $16M, Hartnell’s Athletics Master thousands of dollars of its own funding.
through private donations and grants. of sports and events venues on one site. Plan has seen new synthetic softball When you put these puzzle pieces
“The stadium is the culmination Hartnell Moves Forward, Too and baseball fields, a new soccer field, together, the image begins to get clearer
of about 10 years-worth of planning Complementing the work with a renovated track, a new football field, on just how transformative all of these
and fundraising by local leaders and the Salinas Sports Complex, Hartnell and the recently-inaugurated new field facilities are for Salinas and the people
to finally see it come true is almost College has been making enviable house. who live and work here.
The Risk Of Knowing Too Much
by Sharilyn R. Payne, Fenton & Keller
law defines “genetic information” as disclose disorders in her family medical of applicants, which were repeated
genetic tests of the individual or family history. The questionnaire asked annually if the person was hired. As
members, the manifestation of a disease about the occurrence of heart disease, part of the exam, Founders requested
or disorder in the individual’s family hypertension, cancer, tuberculosis, applicants’ family medical history.
members, or a request for, or receipt diabetes, arthritis, and mental disorders These cases serve as a reminder
of, genetic services, or participation in in her family. to employers that they cannot ask
clinical research that includes genetic The EEOC is tasked with enforcing applicants or employees for information
In the early 1970’s, employers used services, by the individual or family GINA, and it sued Fabricut alleging that about their family medical history,
genetic testing to identify African members. Additionally, under GINA, it violated GINA and the Americans either in a job interview, on a job
Americans who carried a gene mutation “genetic information” includes family with Disabilities Act (ADA) by application, or otherwise. Employers
for sickle cell anemia and denied jobs medical history because it is often used unlawfully asking a job applicant for cannot get around this law by sending
to those carrying the mutation. In 1989, to determine whether someone has her family medical history in a pre- employees to a third party medical
a survey showed that some employers an increased risk of getting a disease, employment, post-job offer medical provider and having that provider
were using genetic tests to avoid hiring disorder, or condition in the future. examination. The matter settled for seek that information. Doing so
workers they believed were likely to take In May 2013, a lawsuit involving $50,000. An EEOC regional attorney may expose the employer to liability
sick leave, resign, retire early for health a GINA violation claim was settled stated that “many employers still for violation of both federal and
reasons, file for workers’ compensation providing employers with guidance do not understand that requesting California law protecting employees
benefits, or use health care benefits in this area. In EEOC v. Fabricut, family medical history, even through a from discrimination based on genetic
excessively. an individual who had worked as a contract medical examiner, violates the information.
To address these and others issues, temporary clerk for Fabricut applied for law protecting an employee’s genetic Sharilyn Payne is a lawyer with the
the federal Genetic Information a permanent position. Fabricut offered information.” Fenton & Keller law firm in Monterey.
Nondiscrimination Act (GINA) was her a job and sent her to its contract A little over a week after filing the This article is intended to address topics
passed in 2008, and a similar California medical examiner for a pre-employment lawsuit against Fabricut, the EEOC of general interest, and should not be
law was passed in 2011, prohibiting drug test and a physical. The contract sued Founders Pavilion, Inc. Similar to construed as legal advice. For more
employment discrimination on the basis medical examiner required the Fabricut, Founders conducted post- information, please visit
of “genetic information.” California individual to fill out a questionnaire and offer, pre-employment medical exams www.fentonkeller.com.
10 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - OCTOBER 2013Strategic Pricing
Can Increase Sales
by Terry Feinberg, Moxxy Marketing
Pricing strategy is important for
every business. What are your marketing
and sales goals? Who makes up your
target market? What is your brand
image? How does your pricing support
your strategies and what is the role of
a sale or discount? Note that I did not
mention costs - your customers don’t
care what something costs you – they
care what something costs them, and
less is not always more.
People buy based upon value, not
price. Value is price in context to quality,
ENDORSE - CONTINUED FROM page 1 seasoned board members who are very
passionate about moving their district convenience, service, results, prestige,
transparency and giving priority to forward. altruism, etc. A product priced too low
students. She understands the need to For Salinas Union High School might be perceived as inferior; priced
prepare to implement Common Core District Area 3, the Chamber endorses too high, that same product might be
standards. Phillip Tabera. He has been a solid perceived as not worth it. Consider the
For Alisal Union School District, member of the board, understands the following:
Area 5, the Chamber endorses issues and has the right motivation. Organic produce sells at a premium
Guadalupe Guzman. He brings For Salinas Union High School that is more than the added cost of
a fresh perspective to the district District Area 5, the Chamber endorses production because it is perceived to
and emphasizes transparency and Eva Marie Martinez. She expresses offer greater health and environmental only to shop with you when you offer
communication. His election to the a clear-headed perception of the need benefits. Many of the same people who a discount. A sale can cause a spike in
board will facilitate positive change to maintain positive momentum in the shop at luxury retailers also shop at sales of products that have a long life,
in the district and open the door to district. big box stores, but they don’t buy their but will it accelerate one purchase while
more involvement by members of the For Salinas Union High School toilet paper at Nordstrom's or a beaded delaying the next? Revenues from sales
community. District Area 7, the Chamber endorses dress at Costco. Designer jeans can cost are not always profitable - if you offer a
For Salinas City Elementary Fernando Elizondo. He will challenge over $200, while a good pair of Levis or 25% discount, but only increase sales by
School District, Area 3, the Chamber the status quo, offers the best approach Wranglers can be had for about $30. All 10%, have your profits increased? That
endorses Jasper Defranco. He brings to the future, presents the best ideas vehicles get you from point A to point B, is not a trick question, as it depends
a fresh look at the district, and he knows for a successful bond measure to fund a so why do some people drive a Nissan upon your margins and whether the
the community’s needs. new high school and brings a wealth of Versa, while others drive a Porsche? sale items lead to more profitable
For Salinas City Elementary experience to the board. Would you want the lowest priced transactions.
School District Area 5, the Chamber For Monterey Peninsula Water plastic surgeon doing your brow lift or When you have sales, make sure the
endorses Stephen Kim. He offers Management District, the Chamber tummy tuck? amount, nature and presentation of the
a new and independent look at the endorses Dean Province. He has Pricing strategy is important whether discount is sufficient to drive the results
district’s needs. displayed himself to be very ethical your customers are businesses (B2B) you are after. Buy one, get one free will
For Santa Rita Union School and moral and he understands the or consumers (B2C), but sales are of generate a lot more sales than 50% off.
District, the Chamber endorses Elva importance of these qualities for this particular interest to B2C companies. In general, percentage discounts are
Arellano and Meri Keiser. Both are position. As we approach the holiday shopping more effective on lower-priced items,
season, pricing strategy can make or and dollar-off discounts on higher
break your year. priced items. A $500 discount on a
A sale is a good way to clear out $5,000 item is only 10% - but it sounds
inventory, introduce new customers to like a lot. A 25% discount on a $2 item
your business, and drive traffic to your is much more motivating than $.50 off,
store or website. A loss-leader sale can while a 5% discount on a $2 item could
help sell more profitable add-on items. be counter-productive.
A sale can also move a timed, seasonal When it comes to pricing your
or perishable product that you won’t be products and services, particularly
able to sell at all if you don’t sell it soon. your sale pricing, develop a deliberate
There are also pitfalls to sales. strategy that is most likely to achieve
Frequent sales can train your customers your desired results.
OCTOBER 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL 11New and Renewing Members
The Chamber thanks our New and Renewing Members.
Please support them and tell them you appreciate that they’re Chamber members!
New Members Mission Trails Regional Occupational Program Special Anniversaries
Aspiranet Monterey Downs Celebrating 5 Years
Hospice Foundation Monterey Salinas Transit Blach Construction
Literacy Campaign for Monterey County National Steinbeck Center Vistage International
Romie Lane Health Mart Pharmacy Paul Valenzuela
Celebrating 10 Years
Pedali Alpini, Inc.
Blue Ribbon Movers
Renewing Members Pinnacle HealthCare
Allstate/Thom Insurance & Financial Svcs Republic Services, Inc.
Celebrating 15 Years
Blach Construction RHC Management Co, LLC dba McDonald's
Ruggeri - Jensen - Azar & Associates
Boggiatto Produce, Inc. Robert Honnors, OD, Joseph Marchionna, OD, & Michael
Boys & Girls Clubs of Monterey County Delapena, OD-A Professional Celebrating 20 Years
California State University, Monterey Bay Rosita's Armory Cafe Williams Roofing Co., Inc.
CALSTAR, California Shock Trauma Air Rescue Ruggeri - Jensen - Azar & Associates
Coast-Tel Federal Credit Union Sacred Heart School Celebrating 25 Years
Costco Wholesale Corporation Salinas Police Activities League (PAL) Monterey Salinas Transit
DataFlow Business Systems Salinas Union High School District Trustee Jim Gattis
El Sistema USA/Salinas - YoSal Turf Club Catering and Deli
Girl Scouts of California's Central Coast Valley Yellow Pages Celebrating 30 Years!
Notre Dame High School
ITN Monterey County Voices for Children CASA of Monterey County
California Coastal “A Small Business Lender”
Jim Gattis Wendy Hokkala
Legal Services for Seniors Encore Katherine Healthcare Center
Legal Services for Seniors provides free legal services Command Packaging plans to open its We’re proud to be a locally operated and 100
to Monterey County seniors 60 years of age and above Encore Recycling facility in the Firestone percent employee-owned skilled nursing facility.
with an emphasis on serving those who are socially and/ Business Park in October. Renovation of the Built in 1931 as the first hospital in Salinas, California,
or economically needy. Our assistance is provided at no 124,500-squarefoot portion of the plant, which Katherine Healthcare offers a very "un-nursing home
cost to you. We do, however, gladly accept tax-deductible will recycle plastics from the agricultural setting."
contributions. LSS can help with: industry, has already begun. The front room parlor sets a welcoming tone, the
• Financial & Elder Abuse, Social The company says it will immediately provide aroma of pastries baking lifts spirits, a lively discussion
• Security, SSI and private pension problems 40 manufacturing jobs in October and up to 100 of who was the best baseball player of all time is
• Health care, Medicare, Medi-Cal & private health jobs by 2014. CEO Pete Grande said if the enjoyed and neighbors admire the antique art work on
insurance problems • Guardianships company is successful, he foresees hiring 500 display.
• Housing rights and landlord/tenant disputes people. Whether you and your loved one are in need of
• Advanced Health Care Directives and long-term care Grande said his company will invest $8 post-acute rehabilitation or long-term care our team
problems • Wills • Consumer and debt collection problems million to get the facility off the ground. If the works to make the Katherine Healthcare experience
If you are a Monterey County resident, at least sixty plan to a memorable one. We invite you to explore our web
(60) years old we can help. Give us a call to make an sell reusable plastic bags works out, the site, call us, send an email or better yet, come for a
appointment at one of our offices in Salinas or Seaside or company would invest up to $40 million. tour. (831) 424-1878; http://katherinehealthcare.com
one of our many outreach sites throughout the County. Visit our website at www.encorefarming.
831.442.7700 www.legalservicesforseniors.org com or contact us about drop off sites at:
800.996.2247.
Katherine
Healthcare
Center
12 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - OCTOBER 2013Spotlight on
Chamber Diplomats
Jon Brandt & Carol de Leon
Jon and Emily Brandt moved to the with local businesses and the people
Central Coast in 2000 when Jon retired who make them happen. He enjoys
after 20 years with the Marines. After learning what people do and why they
losing both of his parents and his only chose the path they walk. He is also
aunt to cancer and helping his siblings a member of the Monterey Peninsula
with their care, he realized that one Chamber of Commerce and a Watch
way he could help people and families
was by providing in-home care to
those people who could not care for
themselves. He is now the local owner
Co-Lead with the Los Olivos-Riker
Neighborhood Association (LORNA).
He recently joined the Board of Meals on
Wheels Salinas Valley.
HAPPY HALLOWEEN!
of Always Best Care Senior Services and He gives to the community
has been offering compassionate care
since May of 2012.
as a volunteer driver for ITN, the
Independent Transportation Network
Trick-or-Treating Mall-Wide
Jon joined and Meals on Wheels Salinas Valley. He
the Salinas
Valley
is also a Licensed Training Provider for
the American Red Cross and offers free
October 31st │ 3pm-6pm
Chamber of training in Family Caregiving.
Commerce
and opted
For any questions you may have
concerning his involvement with the
Costume Contest @ 5:30pm; Sears Court
to become Chamber or finding the best care for
a Diplomat. one’s self, a friend or a loved one, please
It gives contact Jon at jbrandt@abc-seniors.com,
him more (831) 809-0288 or check out his web site
opportunities at www.AlwaysBestCareCentralCoast.
to interact com.
A lifelong resident of Salinas, Carol de ability to tap the power of people with the
Leon has provided staffing solutions for right skills and experience can make or
area clients for over 18 years. It is easy to break a company….that’s how WarpHire
understand how that happened when you can fuel your company’s success.
hear Carol say,“I can’t imagine anything WarpHire is a complete and LOCAL
more satisfying than connecting people workforce solution. We can help reduce
to jobs in our community or than helping your bottom line and save you time and
businesses identify solutions to succeed energy.
and grow. It’s probably why I enjoy my We can fill any industry’s needs and
work with the Chamber so much. Our specialize in Agriculture, Education,
goals are similar – to have a vibrant and Finance, Insurance, Hospitality,
healthy business community.”As the Manufacturing, Production, Medical and
community has evolved and the face of Government. In addition, WarpHire
the workforce can provide payroll services, permanent
has changed, placement, volume staffing with on-site
Carol and her management, and managed services .
colleagues Now that Carol and her husband, Jon
at WarpHire Yoshiyama, have a family of their own to Shop-Northridge-Mall.com │ 831.449.7226
have raise - Ally (7) and Hope (4), making sure
adapted to that Salinas is everything it can be is even
accommodate more important!
those Please contact Carol at cdeleon@
changes. warphire.com if your business needs a
Now more little or a lot of help…she’ll get it done at
than ever, the warp speed!
OCTOBER 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL 13Leadership Salinas
Valley Class XXXII
Vision: Emerge Ready to Serve
A highly interactive learning
environment results in professional and
personal growth through:
• Interaction and dialogue with business and
community leaders.
• Hands-on exercises to explore your
leadership style and preferred style of
interpersonal influence.
• Presentations and discussions on: of the program sessions and develop your
• Intergenerational workforce skills as a team builder, leader and team
• Business Etiquette member include:
Photo by Batista Moon Studio
• Public Speaking Skills • A facilitated all day retreat to build bonds of
• Project Management trust and in-depth understanding of yourself
• Team Building and your fellow participants.
• Strategic Planning • Weekly exposure to local business and
• Decision Making community leaders who sponsor the class
A highly interactive learning environment nights.
results in professional and personal growth • The opportunity to hone your
through: communication and public speaking skills
• Interaction and dialogue with business and and be filmed by a professional in a TV
community leaders. studio.
Stephanie Chrietzberg, SVP, MCB; Sarah Gaebelein, AVP MCB SBA Loan Officer;
• Hands-on exercises to explore your • opportunity to select a project, build a Masum Desai, Owner; Charles Chrietzberg, MCB President and CEO
leadership style and preferred style of team and collaboratively tackle a community
interpersonal influence. project that will enhance the quality of life. 409 Alvarado Street, Monterey, Ca. 93940
• Presentations and discussions on: • On a weekly basis, step out of your comfort
• Intergenerational workforce zone. 831.241.6064
• Business Etiquette The Impact
• Public Speaking Skills "The training I received in the Leadership
Caffé Trieste was the first espresso house that
• Project Management Salinas Valley program helped me to better
• Team Building organize and lead teams in accomplishing opened on the West coast over 52 years ago. We are
• Strategic Planning goals and completing projects – both in running our location under their license agreement, serving the same old
• Decision Making the workplace, and in my role as a director fashioned, slow roasted, fresh coffee that was served 52 years ago. We
Experiential, hands on learning on the boards of several of the nonprofit take pride in ourselves for serving fresh food at very reasonable prices.
techniques that drive home the applicability organizations’ boards I have become involved
“Our contact at Monterey County Bank is Sarah Gaebelein. We received
of the program sessions and develop your with since graduating from the program."
skills as a team builder, leader and team Local Attorney, Class XXXV the highest quality of personalized service from her throughout this loan
member include: "The training through Leadership Salinas process. I will recommend Monterey County Bank to all the small and
• A facilitated all day retreat to build bonds of Valley helped me identify and focus on both medium size businesses in Monterey county.”
trust and in-depth understanding of yourself my career and personal goals. By doing so Masum Desai, Owner
and your fellow participants. it allowed me to implement a better, more
• Weekly exposure to local business and balanced lifestyle - work, family life and Call Monterey County
play." Social Media Expert (and new
community leaders who sponsor the class Bank Today!
nights.
• The opportunity to hone your
communication and public speaking skills
Father), Class XXX
"The Leadership program helped me
understand who I am and how to apply
Monterey (831) 649-4600 $5,000,000
and be filmed by a professional in a TV my strengths in a way that accelerates my
Pacific Grove (831) 655-4300 SBA Loan Limit
Carmel Rancho (831) 625-4300
studio. journey into reaching the various levels of
my personal success. It also allowed me the
Salinas (831) 422-4600
• The opportunity to select a project, build a
team and collaboratively tackle a community opportunity to meet some really amazing
project that will enhance the quality of life. people within our community that otherwise Oldest Locally Owned, Locally Managed Bank
• On a weekly basis, step out of your comfort would have never been possible and I in Monterey County - OVER 35 YEARS!
zone. am very proud to call them my friends."
Experiential, hands on learning Insurance Company Account Executive, #1 SBA Lender in Monterey County
techniques that drive home the applicability Class XXX Member F.D.I.C. Equal Housing Lender
14 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - OCTOBER 2013California Adds Salinas Jaycees –
Jobs in August, Helping Local Kids
but Unemployment for 60+ Years!
Rate Rises
by Christopher Arns, Sacramento
Business Journal
The Salinas Jaycees is a storied local deductible and you’ll receive a receipt for
organization that helps young people tax purposes.
develop themselves professionally, Or you can follow the lead of local
through community service. While they businessman Nick Pasculli and his team
hold events throughout the year, the at TMD Creative. In years past, they have
Jaycees’ flagship event is the Children’s decided to donate the money they would
Shopping Tour. Always held the second have spent on client holiday gifts. As if
Saturday of December, this year’s that weren’t generous enough, the team
event marks its 62nd year (not many also made personal donations that added
community events have been going up to hundreds more dollars that went to
strong since 1951!). the kids at this event.
The Shopping Tour unites hundreds If you’d like to find out more about
of volunteers and hundreds of the Jaycees organization itself, please
schoolchildren who need new clothes. visit www.SalinasJaycees.org or email
Armed with a debit card supplied by the president@SalinasJaycees.org. Many
Jaycees, each volunteer escorts a child in of our city’s leaders are past Jaycees
There was good news and not-so good month. But that figure most likely reflects the mall to buy the clothes their families members, including former Mayor Dennis
news for California’s labor market Friday. more people trying to get back into the might not be able to afford. Donohue, Salinas City Council Members
California added more jobs than almost workforce, as the number of Californians Giving to children in such a direct, Kimbley Craig and Steve McShane,
every state last month as the state’s receiving unemployment insurance personal way has left an indelible mark on Regional President for Rabobank Harry
recovery kept rolling, according to benefits fell by roughly 45,000 from many local volunteers. Tiffany Zachmeier Wardwell, and the CEO of the Salinas
new figures released Friday. But the July. New jobless claims also decreased organized a group of coworkers from Valley Chamber of Commerce, Paul
unemployment rate climbed for the by about 20,000 jobs compared to last Bay Federal Credit Union, which has also Farmer.
second month in a row. month. supported the event financially: “Our We thank you for your consideration.
The Golden State added 29,100 The national unemployment rate team is always touched and overwhelmed Samantha Frankovich (Event Chair) and
nonfarm payroll jobs last month, fell to 7.3 percent. Construction, mining with this inspiring event. If you haven’t Nichole Lamb Willis (Salinas Jaycees
second in the nation behind New and logging, manufacturing, financial gotten involved, please do. You’ll President 2013)
York. The numbers came from the activities, professional and business absolutely love it! The impact you make
monthly California Employment services, education, health, government, will warm your heart.”
Development Department report. The hospitality and a category called “other Please Help!
state has now added 826,500 jobs since services” all added jobs over the past If you’d like to donate to the
the economic recovery began in February month. event or volunteer, please visit www.
2010. July’s employment growth was also ChildrensShoppingTour.org or mail
At the same time, the state’s jobless revised in Friday’s report to 27,800 a donation to the Salinas Jaycees
rate ticked up to 8.9 percent, up 0.2 positions, a negative adjustment of 10,400 Foundation, P.O. Box 1048, Salinas, CA
percentage points from the previous jobs. 93902. Your charitable donation is tax
OCTOBER 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL 15You can also read
