RECENT AWARDS - Wild Card
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explore | conserve | enjoy
Wild is South Africa’s biggest environmental and outdoor community with
more than 187 918 members representing the most active visitors to our
national parks and reserves.
Yearly, Wild Card contributes more than R92 million spend to conservation.
Wild members receive sanctioned communication that enjoy superior
engagement levels. Advertising opportunities are available to suitable third
parties who wish to engage with this unique community.
RECENT AWARDS
WINNER: 2017 Best External Magazine, Best Newsletter SA Publication Forum Awards | Winner: 2015 Best External Magazine,
SA Publication Forum Awards | WINNER: 2015 Excellence in Design, SA Publication Forum Awards | WINNER: 2015 Publication with the
Best Headlines, SA Publication Forum Awards | WINNER: 2015 Excellence in Communication, SA Publication Forum Awards
WINNER: 2014 Environmental Media Contribution to Conservation, Kudu Awards | Winner: 2014 Best External Magazine,
SA Publication Forum Awards | WINNER: 2014 Best Corporate Publication, SA Publication Forum Awards | WINNER: 2013 Customer
Publishing Excellence, PICA Awards | Winner: 2013 Best External Magazine, SA Publication Forum Awards
THE WILD WORLD
Wild members receive sanctioned communication through our award-winning
Wild magazine, bi-monthly newsletter, website and various social media platforms.
Each channel fulfills a specific role, aimed to engage members in the pursuit of the
passion for conservation and the outdoors.
Online PRINT
Average circulation per issue: 64 895
(ABC for the period July 2016 – June 2017)
Wild Card website
Updated regularly with news, blogs, trip reports,
Travel
wildlife pictures and events, the Wild Card website is and parks
the ultimate information centre. The website draws
The beauty and diversity of
close to 39 786 unique visitors a month. the park network is featured
in strikingly presented
articles.
People and
parks
We walk with rangers,
sit down to talk with
researchers, explore the
dunes with the San, marvel
with the locals at the Karoo’s
Wild newsletter own “Jurassic Park” fossils and
Our award-winning electronic newsletter is fun and listen to the wisdom of the
to-the-point for members with wanderlust in their indigenous people living in
hearts. It is sent to 156 471+ opt-in subscribers. and near the parks. Wonderful
wildlife
Fascinating and informative
articles on the incredible
diversity of our wildlife, from
frogs to fynbos, hoopoes to
hippos. Science, ecology,
animal behaviour and
conservation feature in every
issue – not to forget those
stunning wildlife photos.
Wild
Social media adventure
From dawn to dusk, and after dark, the Wild Facebook, Here’s where the action is:
Twitter and Instagram accounts keep members up to hiking, mountain biking,
kayaking, diving, fishing –
date with the natural world. Followers can share sight-
Wild destinations offer a
ings, enter competitions and ask questions. Our plat- great variety of activities for
forms reach more than 29 037 individuals. the adventurous.
Advertising RATES All rates exclude
Inside front cover DPS R100 500 agency commission
and VAT.
Inside back cover R 49 500
A 10% loading fee
Outside back cover R 52 800
will be added to
Double page spread, full colour R 87 000 guaranteed
Full page, full colour R 43 500 position bookings.
Half page, full colour (vertical only) R 29 950
Multiple bookings discount:
2 issues: 5% discount | 3 – 4 issues: 7.5% discount
Insertion rates
Costs for a preprinted insert per 1 000. MAGAZINE
SPECIFICATIONS
RANDOM SPECIFIED
SINGLE R 720 R 800
FULL PAGE
2-5 pages R 760 R 850
Trim size 176mm wide x 250mm deep
6-11 pages R 850 R 930
Bleed size 186mm wide x 260mm deep
12-16 pages R 930 R 1 000
Max. type size 166mm wide x 230mm deep
>16 pages POA POA
DPS
Wild is mailed only to active members, which means there is none Trim size 352mm wide x 250mm deep
of the waste (minimum
Reader CommentS:
The photography is excel- We really enjoy Wild It is the most awesome
lent, the articles entice me magazine and use our website – so helpful and
to visit the parks and I love back copies extensively in attractive. Easy to get
discussing the articles with planning our trips around around and everything
my kids. – Mike Townshend the country. – Peter Hahn included. – Pauline Smith
Who Wild Card members
are the by numbers
Wild
people?
You know them well.
60% are...
In fact, you might
even be one of them:
birders
Young millennial
couples
Families with enjoy
children camping and
Older couples caravanning
Adventure
enthusiasts
Wildlife
enthusiasts
practice
This you photography
must know:
Wild readers live
for experiences.
They are passionate
about wildlife
and conservation,
proud of our 62% are 4x4/
natural heritage,
knowledgeable and
SUV owners
Male
have established 52% 48%
emotional links
to protected
Female
areas. They are
independent wildlife
47% have kids
58%
pilgrims and expect
quality and depth in keep the magazine for
communication. future reference
VISIT PARKS 2X MORE, STAY 3X LONGER
THAN AVERAGE VISITOR
Contact : Wild digital platforms & magazine is
Jaco Scholtz published by Tip Africa Publishing
jaco@tipafrica.co.za 5th Floor, The Silo, The Old Biscuit Mill,
Cell 083 303 0453 373 Albert Road, Salt River 7925
Tel 021 447 6094 PO BOX 13022, Woodstock 7915
PO BOX 13022, Tel 021 447 6094 | Fax 021 447 0312
Woodstock 7915 www.tipafrica.co.za
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