REMAKERS RETHINKING COMPANIES RECONNECTING PEOPLE REINVENTING BUSINESS - WOBI
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10 - 11 November 2020
ICC SYDNEY
REMAKERS
RETHINKING COMPANIES
RECONNECTING PEOPLE
REINVENTING BUSINESS
MICHAEL PHELPS TAL BEN-SHAHAR
PERFORMANCE LEADERSHIP
GUY KAWASAKI ANN HANDLEY
STRATEGY MARKETING
MARTIN LINDSTROM TASHA EURICH
INNOVATION CHANGE MANAGEMENT
ZOE CHANCE GEOFF MARTIN
DECISION MAKING PURPOSE
Bogota • Lima • London • Madrid • Mexico • Milan • New York • Sydney
WHY NOT TAKE THIS OPPORTUNITY TO INVITE
YOUR COLLEAGUES TO JOIN YOU IN THIS
UNIQUE EXPERIENCE
CHALLENGE
your current business
and leadership practices
DEVELOP
practical ideas
to grow your organisation
LEARN
from an unparalleled roster
of world class business thought leaders
NETWORK
with other senior executives
from across all industries
With great change comes great opportunity.
As we navigate one of the most profound disruptions in human history, we
are entering what will be an extraordinary era of unprecedented
transformation.
Existing companies will revolutionise, and new ones will be born.
Industries will be reshaped, and new products and services emerge.
It is a time for courage, for creativity, for action.
A time that will define your leadership.
A time for ReMakers.
Innovators
Leaders who are Creators who will
prepared to leave
inspired to tackle take the initiative
their comfort zone
the challenges of in the building of
in pursuit of a
the moment. a new era.
better future.
Are you prepared for the challenge?
Rethink.
New problems cannot be solved with old ways of thinking.
We are called on to challenge our conventions, while promoting the insight
and ingenuity of people across our organisations.
Reconnect.
Sharing, collaboration and human relationships have taken on a newfound
importance.
Personal engagement with colleagues, partners and providers is critical. What
needs to be done now, cannot be done alone.
Reinvent.
We are experiencing change at a remarkable scale.
We require the skills to adapt to this new environment and an orientation to
action as we drive innovation of business models, products and processes.
Welcome to the era of REMAKERS RETHINKING COMPANIES RECONNECTING PEOPLE REINVENTING BUSINESS
If you say can’t
you’re restricting
what you can do or
ever will do.
MICHAEL PHELPS
The most successful
Olympian of all time
Guy Kawasaki is a Silicon
Valley veteran with
experience at Apple and
Google. He has
over thirty years of experience
with creating innovative
products and services and
going to market. Currently
chief evangelist of
Sydney-based startup Canva,
an online graphic design tool,
Guy is also a brand
ambassador for
Mercedes-Benz and an
executive fellow of the Haas
STRATEGY School of Business (UC
Berkeley).
GUY KAWASAKI
Formerly chief evangelist of
Silicon Valley icon and former Apple and a trustee of the
Chief Evangelist at Apple Wikimedia Foundation. He is
the author of 13 books
including the NY Times
best-selling author of The Art
The Art of Innovation of the Start 2.0, The Art of
Social Media and
Enchantment. Guy has a BA
The importance of making meaning from Stanford University and
to prosper in today’s business world an MBA from UCLA as well as
an honorary doctorate from
Revealing the characteristics of truly
Babson College. His writing
compelling products
focuses on the tactical and
The dangers of waiting for perfection: practical in order to empower
On embracing and learning from and inspire. He's widely
mistakes respected as a source of
wisdom about
What it takes to stay ahead of the entrepreneurship, venture
curve - and know when to jump to the capital, marketing, and
next one business evangelism.One of the world’s most
admired athletes and the most
decorated Olympian of all time,
Phelps competed in his first
Olympics at the age of 15.
He went on to win medals at
the Olympic Games in Athens,
Beijing, London and Rio de
Janeiro, accumulating a total
of 28 medals - 23 of them
gold. He is the first American
male swimmer to earn a spot
on five Olympic teams and at
the 2016 Olympic Games, he
became the oldest individual
PERFORMANCE gold medalist in Olympic
swimming history.
MICHAEL PHELPS
In addition to his feats in the
The most successful Olympian pool, in 2008 Phelps used his
of all time $1 million sponsor’s bonus to
set up the Michael Phelps
Foundation which focuses on
growing the sport of
Sustaining High Performance swimming and promoting
healthier lifestyles. In 2010,
the Michael Phelps
Insights on goal setting and the Foundation, the Michael
mindset necessary to prepare for Phelps Swim School and
success KidsHealth.org developed the
"im" program for Boys & Girls
Keys to ensuring you perform at your
best when the pressure is greatest Club members. The im
program teaches children the
Facing failure and self-doubt: Lessons importance of being active
learnt from when times were toughest and healthy, with a focus on
the sport of swimming. It also
Staying motivated: Developing the promotes the value of
desire to keep setting the bar higher planning and goal-setting.
year after year Since his retirement from
competitive swimming, Phelps
Giving back: Finding new challenges to
stay fulfilled as you enter a new stage of has also been active in raising
your career awareness of and promoting
mental health.Zoe Chance examines
persuasion and
decision-making through the
lens of behavioral economics.
Her work is focused on
helping good people and
businesses do good in the
world. A professor at the Yale
School of Management, her
MBA elective, How to Make
Behavior Addictive, is one of
the most in demand courses
at the school. Chance is
currently writing a book on
influence and persuasion,
DECISION MAKING scheduled for release in 2020.
ZOE CHANCE
Persuasion expert and Professor
at the Yale School of
Management
Mastering Influence and Persuasion
Crash course on behavioural Expand from the intrapersonal to the
economics: the real drivers of people’s interpersonal – from influencing the self
decisions and behaviour to influencing consumers and society
are not what you would expect
Discover and develop your own style of
How to connect more authentically, influence, and use this to influence
communicate persuasively, employ behaviour by shaping the contexts
principles of motivation, and better andenvironments in which decisions are
understand how people make decisions madeAn expert on leadership and
positive psychology, Tal
Ben-Shahar combines scientific
studies, scholarly research,
self-help advice, and spiritual
principles to teach people how
to optimize their success and
happiness. His class at Harvard
University on Positive
Psychology was the most
popular at the university. Today
he consults and lectures around
the world to executives in
multinational corporations,
Fortune 500 companies and
LEADERSHIP educational institutions.
TAL BEN-SHAHAR
Global thought leader on positive
psychology and leadership
Positive Leadership: Antifragility in Difficult Times
How can the science of happiness How to find and communicate
help us deal with, and overcome, meaning in difficulties
difficult times
The challenge of building antifragile
Understanding the nature of teams and organisations
antifragility and the conditions
necessary to emerge stronger from a
crisis
The importance of embracing rather
than rejecting any and all emotionsMartin Lindstrom is one of the
world's premier brand experts,
advising Fortune 100
companies on how to drive
change through consumer
insights, innovate in a
commodity world, and build
future-proof brands. He has
carved out a niche as a global
expert and pioneer in the fields
of consumer psychology, brand
marketing, and neuro-scientific
research. His bestselling books
include Buyology, Brand Sense,
and Small Data, which have
been praised for his unique
INNOVATION approach to transforming
businesses.
MARTIN LINDSTROM
Over the course of his career
Pioneer in brand and culture Martin has developed an
transformation unorthodox way of doing what
every company says it wants to
do: understand its consumers’
deepest desires and turn them
Rethink consumers = Rethink into breakthrough products,
businesses brands or retail experiences.
How to challenge established thinking His groundbreaking work on
and help you discover your
the “science of why we buy” has
organisation’s new purpose
been hailed as world-changing
A practical guide for transformation in by Time magazine, who voted
the aftermath of Covid-19 him as one of the 100 most
influential people in the world
How to avoid having your great and his book Brand Sense was
conceptual transformational thinking acclaimed by the Wall Street
and big ideas drown in fear, politics, Journal as “one of the five best
bureaucracy, and compliance marketing books ever
published.” His upcoming
Exploring powerful tools to prepare
your organisation for the next wave of
book, The Ministry of Common
change and (sadly) the next crisis Sense, details how restoring
logic in your company is what
your organisation needs to
empower original thinking.Dr. Tasha Eurich is an
organisational psychologist,
researcher, and New York
Timesbest-selling author. She
uses the principles of
psychology to help individuals
become more successful, and
companies to grow and thrive.
She is also the founder of
The Eurich Group, where she’s
helped thousands of leaders
and teams improve their
effectiveness through greater
self-awareness.
CHANGE MANAGEMENT
TASHA EURICH
Organisational psychologist,
researcher, and best-selling
author
Becoming a Future Ready Leader
Why self-awareness is a foundational Strategies for building trust and
leadership skill in the current fast collaboration in teams
changing business environment
Avoiding the invisible roadblocks that
The two categories of self-awareness get in the way of self awareness
and how they influence our
effectiveness, happiness, and change
agilityGeoff Martin is an expert in
managerial decision making
and cognition. A Professor of
Strategy at Melbourne
Business School, his focus is
on finding the intersection
between purpose, values and
strategy. In addition to
consulting and coaching
through Melbourne Business
School’s Executive Education
department, Geoff teaches
MBA courses in business
strategy, corporate strategy
and social enterprise
PURPOSE consulting. He is a thought
leader in developing strategic
GEOFF MARTIN frameworks for social
enterprises and indigenous
Expert in managerial decision organisations.
making and cognition
Bringing Purpose to Life
What is a purpose and why the concept How to connect purpose with mission,
of purpose has gained so much traction vision and strategy.
in recent times.
What for profit organisations can learn
How purpose, values and vision can be from great social enterprises or sports
used at a personal level in addition to teams about purpose and values led
the organisational level and how do the strategies
two overlapAnn is the Wall Street Journal
bestselling author of
Everybody Writes: Your
Go-To Guide to Creating
Ridiculously Good Content
and Content Rules: How to
Create Killer Blogs, Podcasts,
Videos, Ebooks, Webinars
(and More) That Engage
Customers and Ignite Your
Business (co-authored with
C.C. Chapman).
Her company, Marketing
Profs, is a marketing training
MARKETING and education company with
more than 600,000
ANN HANDLEY subscribers. She is a LinkedIn
Influencer, and has more than
Leading authority on digital 420,000 followers on Twitter.
and content marketing She is consistently named one
of the most influential
marketers on social media.
The Brave New World of
Content and Storytelling
Digital marketing and storytelling tools:
How to use to make your company or
product stand out
Creating high impact marketing
strategies focused on clients
Defining the objectives of the content
strategy: Why do we need to generate
good content
How to connect the content you
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