Rewriting the World of Baking - Commercial Baking
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AVA N T F O O D M E D I A | 2021 MEDIA KIT | OUR INAUGURAL YEAR Rewriting the World of Baking
Rising Shifts in the Baking Industry. The pace of change in our industry
is unmatched. COVID-19 has curtailed our ability to collaborate face-to-
face. The world is completely different and likely not going back to the
way it was. It’s time to rethink your overall marketing plan as well as your
investment in commercial baking media. It’s time to get more for less.
Welcome As three of the baking industry’s most
accomplished media veterans, we put
food where suppliers can connect with the
right audience.
to Avant our collective 62 years’ experience toward
creating an all-new platform built to deliver The media group name comes from the US
Food Media’s engaging content with enhanced advertiser Census of Manufacturers’ definition of our
Commercial
value. Commercial Baking is rooted in ser- category — commercial baking — which
vice to the industry and founded on commit- has seen pronounced consolidation and
Baking
ment, respect, humility and even a little fun. centralization, limiting the number of actual
It revalues food media by offering adver- decision makers who control the majority of
media group
tisers increased visibility, partnership and supplier decisions. With this in mind, we built an
genuine support without rates that exceed entirely new circulation from scratch. Our list
business-to-business standards. was hand-picked and verified, one at a time.
The result? An unequivocally concentrated
This is a completely new model that focuses and engaged readership.
on what’s most important to decision mak-
ers and influencers. Commercial Baking is a
hybrid of targeted quarterly issues with
Before you commit your limited
two special editions available in print and
marketing funds, ask yourself the
interactive digital platforms. These six
following questions…
publications, combined with consolidated
and fresh digital offerings, are the right mix
01 Is your current media source
for 2021. We do not believe that abandoning
overserving and fatiguing its readers?
print altogether, nor forging ahead with
an old-world monthly and bi-weekly print
02 Does it deliver your message
schedule, are sensible strategies in 2021.
to the right audience?
A hybrid approach ensures that you will
maximize results to grow your business.
03 Have you carefully evaluated
your digital results?
When it comes to content, Commercial
Baking redefines the norm. Gone are the
04 Are you getting sustainable value
days of oversaturated editorial offerings.
from your current media buys?
We are curating content that focuses only
on what matters: stories based on the
05 Are you outperforming …
data, trends and innovations reshaping the
or are you just outspending?
business of baking. This will be the premier
source for industry influencers to identify and
understand the most important innovations
they need to gain competitive advantage. This is your opportunity to get more for
Commercial Baking is new thought for less. Welcome to Commercial Baking.
2021 MEDIA KIT 02Influence in Media 62 years of combined leadership in bakery media
“A high performing
team, tried and proven”
Paul Lattan Steve Berne Joanie Spencer
PUBLISHER D I R ECTO R O F M E D I A E D I TO R- I N - C H I E F
30 20 12
| 816. 585. 5030 | paul@avantfoodmedia.com | 816. 605. 5037 | steve@avantfoodmedia.com | 913. 777. 8874 | joanie@avantfoodmedia.com
years years years
An accomplished industry leader, Paul With a degree in food science, Steve Berne Since 2008, Joanie Spencer has covered
Lattan has 30 years of experience in the spent more than 11 years at food manufacturing the retail and wholesale sides of the baking
commercial baking B2B media space, as companies, including seven years in specialty industry, most recently as editor of Baking &
publisher of Baking & Snack and its associated baking with responsibilities encompassing all Snack magazine.
digital media products. facets of manufacturing.
She has served associations such as the
Currently on the ATBI Board of Directors, Steve parlayed his education and work American Society of Baking (ASB) and BEMA
Paul also held industry leadership positions experience to Prepared Foods and Food and is currently an ASB board member. Joanie
as BEMA chair, ASB program chair and Engineering magazines as senior editor, then has presented on bakery operations and
second vice chair, and president of the Mid- joined Baking & Snack as editor. His success trends at several industry events. She holds
west ATBI. His industry participation and allowed his transfer to associate publisher a bachelor’s degree in communication from
leadership are paramount to his convictions and subsequently to expanded responsi- Rockhurst University and a master’s degree
as a publisher. bilities as the founding publisher of Pet Food in journalism from the University of Missouri.
Processing magazine.
In his free time, Paul is an alpine moun- When she’s not running or playing soccer,
tain climber, runner, skier and overall fan of Steve is an avid outdoorsman, mountaineer, Joanie spends her time with her husband and
the outdoors. cyclist and hiker. 10-year-old son.
03 2021 MEDIA KITCurated for the Decision Makers The Market | Circulation
The Market
U S C E N S U S O F M A N U FA C T U R I N G ( L AT E S T D ATA , 2 0 1 7 )
By the Numbers:
Number of firms: 3,992
Number of establishments: 4,457
Value of shipments: $77 billion
Number of employees: 226,411
Cost of supplies (raw materials): $28 billion
Total capital expenditures: $1.9 billion
Capital expenditures for machinery and equipment (new and used): $1.5 billion
Capital expenditures for buildings and other structures: $408 million
Capital expenditures for computers and data processing equipment: $32 million
Circulation
C I R C U L AT I O N D ATA F O R C O M M E R C I A L B A K I N G M A G A Z I N E A N D D I G I TA L A U D I E N C E :
Personally selected and verified print circulation: 7,012 commercial baking industry executives
Breakdown:
Commercial bakeries 4,328
Snack food manufacturing 535
Tortilla manufacturing 551
Cookie and cracker manufacturing 514
Frozen cakes, pies, and other pastries manufacturing 304
Associated subscribers 780
Total 7,012
Initial Circulation: Commercial Baking magazine
Printed / mailed copies 7,012 (100%)
Digital edition alerts 5,300 (76%)
www.commercialbaking.com
Newsletters 5,300
S o u rc e s : I n d u s t r y re s o u rc e s , U S C e n s u s o f M a n u f a c t u r i n g , A s s o c i a t i o n d a t a , Le a d s P l e a s e , I n fo U S A , p u b l i s h e r ’s o w n d a t a / p o s t a l re c e i p t s .
2021 MEDIA KIT 04Extending Industry Reach Affiliated Media
If you wish to market your products to the that appeals to multinational and multicultur-
European / international markets, we also have al markets. Their international reputation is
the most targeted and cost-effective media well-established, having been the publication
option to deliver your marketing message at a of choice in the bakery industry for nearly
Locally
higher level. Avant Food Media / Commercial 20 years.
Baking has developed a cooperative agree-
sourced ment with the leading European / international
baking journal baking+biscuit international
Led by Dirk Dixon, a tenured industry veteran,
baking+biscuit international is a natural market-
in a global from the publishing house F2M. This magazine
is the English-language sister to the acclaimed
ing fit for suppliers doing business overseas
or those who aspire to do so. Ask us to include
network German language journal brot+backwaren
and is published six times per year with 5,000
baking+biscuit international in your annual
media plan for 2021.
hard copies delivered per issue and thousands
reading the editions digitally.
baking+biscuit international is the leading-
source for critical baking information to read-
ers across Europe, Australasia, the Arabian
Peninsula, Africa and Russia. With an eye
on international baked products markets,
its editors report on current innovations,
trends and developments relating to raw
materials, technology, processes and re-
search. The journals seek out and report
on the significance and benefits of devel-
opments within the sector and write in a way
05 2021 MEDIA KITThoughtfully Provoking our Audience Editorial Calendar
Q1 Q2 Special Edition: Q3 Q4 Special Edition:
February April New Products August October Innovations
Annual Annual
June December
Featured In Every Issue In Every Issue In Every Issue In Every Issue
Company
Exec Profile In Every Issue In Every Issue In Every Issue In Every Issue
Consumer State of Omnichannel Culinary Consumer-
Trends and Foodservice / Retail Influence Generated
Marketing Marketing
Emerging Craft / Artisan Hemp / CBD Baking Alternative
Markets For Pets Ingredients
Category Cake Cookies Sweet Goods Bars
Trends Bread / Bun / Pizza Salty Snacks Pretzels
Roll
Production Cake Cookies Sweet Goods Bars
/ R&D Bread / Bun / Pizza Salty Snacks Pretzels
Innovation
Roll
Business Intel HR / Staffing Firewall Risk Intellectual
Insight Management for Assessment Property
Remote Service
Solutions Equipment Equipment Equipment Equipment
/ Services, / Services, / Services, / Services,
Ingredients, Ingredients, Ingredients, Ingredients,
New Products New Products New Products New Products
Last Word The Year Ahead Diversity and Recruiting and Startup
Inclusion Professional Concerns
Development
Close Dates 01.04 03.01 05.03 07.05 09.06 11.01
Serving only the most relevant,
data-backed stories
2021 MEDIA KIT 06Sifting through the Noise Digital Offerings
Commercialbaking.com
Commercial Baking’s website combines up-to-date news with featured content in an easy-to-navigate format, never more than a couple of clicks away.
Visitors to commercialbaking.com won’t have to sift through a crowded site that’s several layers deep to find relevant content ranging from news and
features to data analysis, videos, podcasts and more.
Newsletters
C O M M E R C I A L B A K I N G W E E K LY COMMERCIAL BAKING SOLUTIONS COMMERCIAL BAKING CHANNEL
Delivering the week’s top stories in one Curating the top innovations for Modernizing food media with a one-stop look
concise newsletter. commercial baking at the latest interactive digital elements of
commercialbaking.com.
C O M M E R C I A L B A K I N G M O N T H LY COMMERCIAL BAKING NEWS ALERT
Taking a deep dive into the month’s most Delivering breaking news that gives readers a
compelling data, trends and innovations. first look inside the inside scoop.
Digital Edition
Commercial Baking is more than just a quarterly magazine. It’s also delivered through a cutting-edge digital platform that allows a fully interactive reader
experience. The pages come alive with exclusive bonus content that can be supplemented with advertisements equipped with full digital capabilities
including videos, live links and more.
New Digital Content
COMMERCIAL BAKING P ODCAST
Commercial Baking’s first podcast looks at the industry through the eyes of its top executives. Listeners will learn about the journeys from the plant floor
to the c-suite and get expert insight on topics ranging from labor relations to how consumer trends are impacting their business.
C O M M E R C I A L B A K I N G Q U I C K TA K E S
Editor-in-Chief Joanie Spencer shares short interviews with baking industry influencers to get their takes on a specific trend and the innovations they’re
tapping to support it.
Custom Digital Offerings
T E C H TA L K A DV E RTO R I A LS D I G I TA L A D V E R T O R I A L S
Sit down with Joanie Spencer for a video Develop a written message customized Showcase your company’s area of expertise
Q&A on your latest innovations supporting in a sponsored article offering a host of by tackling a specific issue with two, four or six
the industry. interactive components. pages of a digital advertorial.
O T H E R M U LT I - M E D I A O F F E R I N G S
Email marketing campaigns (EMCs) | Automated Marketing Campaign (AMCs) | Video and Whitepaper Promotion | Webinars
07 2021 MEDIA KITOutperforming Over Outspending Rates 2021
Magazine – Print | Digital (4-color included)
Ad Rates 1 - 5x 6x +
Full Page $3,385 $2,875
Half page (horizontal, vertical) $2,270 $1,930
Third page (horizontal, vertical) $1,695 $1,440
Two-page spread $5,075 $4,315
Magazine Advertorial – includes EMC
Ad Rates 1 Page 2 Page
Written and designed by advertiser $4,885 $6,575
Written and designed by Avant $5,885 $8,075
Newsletters
Ad Rates Expanded Leaderboard (550 x 150) Medium Rectangle (300 x 250)
Commercial Baking Weekly (per month) $2,475 $1,875
Commercial Baking Monthly (per month) $1,230 $925
Commercial Baking Solutions (per month) $1,230 $925
Commercial Baking Channel (per send) $1,230 $925
Commercial Baking Alert (per send) $1,230 $925
commercialbaking.com Webinar
Run of site (any position) $1,875 per insertion / month Pre Recorded webinars only $9,500 per event
Email | Automated Marketing Campaigns Digital Advertorials
EMC Sent 5k 1,500 Written / Designed by Advertiser $4,000 four pages
AMC Sent 5k 2,500 Written / Designed by Avant $6,500 four pages
Video | Whitepaper promotion New | Custom Digital Options
Full promotion package $5,250 per product Ask us for more information
2021 Inaugural Advertising Package: $39,950
6x Magazine insertions (full page in each issue) 1x Video or whitepaper
6x ROS or newsletter units (mix and match) 1x Custom Product ($5,000 toward any option)
4x EMCs ∞ Personalized service
$47,810 if purchased separately (15% discount for package).
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