PROSPECTUS 2021 ESRI USER CONFERENCE - July 12-15, 2021 Virtually
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2021 ESRI USER CONFERENCE PROSPECTUS July 12-15, 2021 Virtually
The 2021 Esri User Conference (Esri UC) is a fully virtual
experience. To assure the safety and health of our
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UC Prospectus | 1
TABLE OF CONTENTS
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UC Prospectus | 2
2020 KEY STATISTICS 7KHIRUPDWZDVGLıHUHQWEXWWKHVSLULWRI8&ZDVLQDEXQGDQFH
AND DEMOGRAPHICS RUOGWR NH
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and attendees safe and healthy.
33% International attendees
GIS Users, Managers, and Developers
180 Countries in attendance
ORGANIZATION TYPE - SELF IDENTIFIED
Commercial/Private Business 28.82%
City/Town Government 16.62%
State Agency/Government 11.57%
U.S. Federal Government/Tribes 9.22%
County Government 8.86%
(GXFDWLRQ6WDı)DFXOW\ 5.54%
Education-Student 5.29%
1RQ3URĬW2UJDQL]DWLRQ 4.88%
Regional Agency/Government 3.36%
*OREDO2UJDQL]DWLRQ 3.03%
Non-U.S. National Government 2.73%
BY INDUSTRY - SELF IDENTIFIED
GIS and IT 34.8% Real Estate 1.6%
Environment and Natural Resources 10.6% Mining 1.4%
City/Town 9.1% K-12 1.3%
Higher Ed 6.6% US Intelligence 1.2%
Electric and Gas 6.3% Civilian 1.1%
Water/Wastewater/Stormwater 5.5% Public Transit 1.0%
County 4.4% Retail 1.0%
Oil and Gas 3.8% Fire Rescue EMS 0.9%
Environmental Management 3.7% Hospitals and Health Systems 0.9%
Community Planning/Econ. Development 3.5% Aviation 0.8%
AEC 3.2% Financial Services 0.8%
State 3.1% Regional 0.8%
Agriculture 2.8% Humanitarian 0.7%
Conservation 2.8% Imagery 0.7%
Forestry 2.8% Insurance 0.7%
Mapping and Statistics 2.7% Pipeline 0.7%
Water Resources 2.6% Sustainable Development 0.7%
Public Works 2.5% Non-US National Security 0.7%
Research/Science Institutions 2.5% Maritime/Ports 0.6%
DOT 2.4% Logistics/Trucking/Distribution 0.5%
Law Enforcement 2.4% Railroad 0.5%
Emergency Management 2.1% Renewables 0.5%
US Military 2.0% Social Services 0.5%
Telco/Cable 1.8% Manufacturing 0.4%
Sciences 1.7% Media and Entertainment 0.4%
Public Health 1.6% UC Prospectus | 3
KEY BENEFITS OF
VIRTUAL UC
Record attendance: The 2020 Virtual User Conference brought
over 80,000 registered attendees.
&RVW(IğFLHQW No paying for travel, per diem, hotels etc.
)UHH5HJLVWUDWLRQ Registration is free for all XVHUVDQGSDUWQHUV
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1HZ'HVLJQDQG3DUWLFLSDWLRQ)UDPHZRUN Redesigned UC
event platform allows for XQUHVWULFWHG networking and PRUH
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(YHQW$FFHVVup to 90 days: Missed a session? $WWHQGHHV have
access to the event platform for up to 90 days after the OLYHHYHQW
DFWLYLWLHVKDYHHQGHG
7LPH(IğFLHQW Virtual events save time without worries of
setting up your booth the days before the event and tearing
down after. Simply logging in saves overall time best spent
networking instead.
Safety for Staff and Attendees: With COVID-19 still a concern,
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UC Prospectus | 4
HOW TO CREATE YOUR CUSTOM PRESENCE
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Here is how to get started:
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sors, your recognition level will be determined by the total value of the items you select, including the
required sponsor bundle.
KEY AND GLOSSARY
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GSB $YDLODEOHWRGold, Silver and Bronze sponsors RQO\
PE $YDLODEOHWRPremium ExhibitorsDQG6SRQVRUV RQO\
ALL $YDLODEOHWRall participation levels
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EXH $YDLODEOHWRERWKPremium Exhibitors and Exhibitor Lite DOUHDG\LQFOXGHGIRU6SRQVRUV
UC $QLQWHUFKDQJHDEOHDFURQ\PIRUWKH8VHU&RQIHUHQFH
Listing
Position your organization front and center by
becoming a UC sponsor. Attendees are drawn to
SPONSOR VSRQVRUVDQGWKH\JHWWKHPRVWWUDİFDQGOHDGV
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OPPORTUNITIES your organization.
SPONSOR BUNDLE
Required to sponsor
$10,000
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SPONSOR MENU
Platform Ads Bundle Branding | Feature on Networking Hero Banner
$9,000 LTD GSB SOLD OUT $8,000 LTDGSB LIMIT 1
Bundle ads and save! This bundle includes the Our new, in-platform networking module will
biggest ads on the event platform - Homepage KRXVHDWWHQGHHV VFKHGXOHVDWWHQGHHSURĬOHVDQG
Horizontal Ad, Expo Page Sub Hero Ad and favorited items, and all Esri and Partner demos
Session Page Ad - ensuring you are the center of and discussions. Second only Wo the home page,
the attendees attentions on all pages. the networking page will be one of the most
visited event pages over the 4-day live event.
SPONSOR MENU
Continued
Promotion | Email Promotion Sponsor Highlight Mosaic Reveal Tile (Esri.com sites)
(small logo)
$4,500 LTD GSB LIMIT 1 $4,000 LTD GSB LIMIT 1
Highlight your organization and promote your A new and unique opportunity to be featured
SUHVHQFHDORQJVLGHRXUQHWZRUNLQJJDPLĬFDWLRQ front and center of the Esri.com UC Expo page.
and speaker announcement emails, or emails This mosaic will showcase your logo or design
promoting the live conference activities of the day. and when visitors hover over your image, they
Includes small logo hyperlinked to your website. will see your special message (or company
(exclusive, 1 per day). description) linked your website or UC event
landing page. (see example pages)
Spotlight Session Homepage Horizontal Ad - Individual
$4,000 ALL LIMIT 1 $4,000 GSB
This 15-minute pre-recorded spotlight video The event platform's homepage is the attendee
RıHUVWKHRSSRUWXQLW\WRFDSWXUHWKHDWWHQWLRQRI entry point to the live event and your custom ad
new or targeted attendees, showcase your latest will be front and center creating millions of
products or services, and highlight your recent impressions. Choose to link to your listing page or
contributions to the GIS community. session (if applicable). Includes opt-in attendee
lead capture for ad clicks. Art provided by spon-
sor.
%XQGOH_Social Media Expo Page Sub-Hero Ad - Individual
$3,500 ALL SOLD OUT $3,000 GSB
Promote your participation at this year's event with Design a custom ad for your organization to
a special bundle that focuses on social media display front and center on the Expo landing
exposure. Our Corporate and Esri Community page. Choose to link to your listing page or
teams will reshareyour promotional messages so VHVVLRQ LIDSSOLFDEOH WRGULYHDGGLWLRQDOWUDİF
that our large audience can visit your listing and Includes opt-in attendee lead capture for ad clicks.
connect with your organization. Art provided by partner.
%XQGOH_Press Lightning Talk
$3,000 GSB $2,000 LTD ALL LIMIT 1
Create media buzz about your participation at this Although not quite as fast as lightning, these talks
year's UC with this bundle connecting you to DUHGHVLJQHGWREHTXLFNĬYHPLQXWHVRUOHVVWR
participating media attendees. With opportunities be exact - the ideal duration to showcase your
to provide emails, marketing materials and access organization and encourage attendees to visit
to the media list, this is a great chance to expand your listing. This presentation is pre-recorded and
your reach. Complimentary with Gold sponsor part of a collection of lighting talks from other
recognition. participating partners. Act fast to be featured on
opening day!
UC Prospectus | 8
SPONSOR MENU
Continued
Expo Page Footer Ad - Individual Digital Swag Bag Inclusion
$2,000 GSB $1,000 ALL
Be featured on the Expo page with your custom Looking for some non-traditional ad space?
ad, and choose to link to your listing page or Submit your custom ad promoting your brand,
VHVVLRQ LIDSSOLFDEOH WRGULYHDGGLWLRQDOWUDİF product, services or UC activity schedule to be
Includes opt-in attendee lead capture for ad included in an email to be delivered to all regis-
FOLFNV$UWSURYLGHGE\SDUWQHU tered attendees, and also linked in our Expo
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UC Prospectus | 9Want to get your organization in front of
thousands of attendees without breaking the
bank? Select items from the exhibitor a la carte
menu that best showcase your products, services,
EXHIBITOR and solutions to attendees to meet your organiza-
tion's goals and objectives.
OPPORTUNITIES
PREMIUM EXHIBITOR BUNDLE
$4,000
The premium exhibitor bundle is the ideal approach to engaging with conference attendees as an exhibi-
tor. The premium listing is restructured with new interactive enhancements and visitor features like
one-click access to your sessions and demos (sold separately) and unrestricted networking access making
it easier for both your experts and attendees to quickly chat or meet. It includes a custom metrics dash-
board for near real-time lead capture, and more.
Premium Virtual Listing| Attendees may access for up to 90 days after OLYHeventDFWLYLWLHV end; listing
includes: (see SURWRW\SH)
Ease of Access | In-listing connections to all of your purchases sessions and demos, as well as
one-click access to chat or schedule a meeting with your representatives
/LVWLQJ$GG2Q_Ability to add Live Demos (sold separately)
1HWZRUNLQJ_$WWHQGHHVKDYHRQHFOLFNLQOLVWLQJDWWHQGHHDFFHVVWRLQVWDQWO\FRQQHFWZLWKVWDıWR
chat or schedule a meeting (no handshake required)
Lead Capture | Drop a Business Card feature (opt-in attendee activated lead capture)
Branding | Logo feature and FXVWRPKHUREDQQHULPDJH
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listing page
&RQWHQW_$ELOLW\WRSRVWOLQNWR\RXU'ERRWK VSHFLĬFWR'UHQGHULQJVRQO\
Recognition | Esri Specialty Badges displayed in your listing (provided by Esri EPN Operations)
Expo Page | Listing card will denote if you hold a specialty, are hosting a session or demo, or if you
have a 3D booth.
Search | Integrated matchmaking based on selected meta-tags/categories
Marketing | Exhibitor Digital Media Resources and Marketing Kit
Metrics | 30-day access to Engagement Metrics Dashboard customized to your on-platform participation
0HWULFV_3RVWFRQPHWULFVUHSRUWFXVWRPL]HGWR\RXURıSODWIRUPSDUWLFLSDWLRQ LIDSSOLFDEOH
Attendee Touchpoints |,QWHUDFWLYH([SR*XLGH inclusion promoted to all registrants
Branding | Logo and Corporate description on UC website (hosted by Esri)
UC Prospectus | 10EXHIBITOR BUNDLE LITE
$1,000
Looking to participate in the UC Expo without breaking your budget? This condensed simple listing option
allows your brand to gain exposure and direct attendee access to your experts. This option limits a la carte
options available for purchase QRWUHFRPPHQGHGIRUSDUWQHUVWKDWSXUFKDVHVHVVLRQVDVPHWULFVDQGOHDG
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Pop-upModal Virtual Listing | Attendees may have accessfor up to 90 days after OLYHeventDFWLYLWLHV
end; listing includes: (see SURWRW\SH)
Branding | Logo featureRQSRSXS
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Branding | Logo and Corporate description on UC website (hosted by Esri)
Attendee Touchpoints | ,QWHUDFWLYH([SR*XLGH with organization name inclusion promoted to all
registrants
EXHIBITOR MENU
Lightning Talk Spotlight Session
$2,000 ALL /,0,71 $4,000 ALL /,0,71
$OWKRXJKQRWTXLWHDVIDVWDVOLJKWQLQJWKHVHWDONV This 15-minute pre-recorded spotlight video
DUHGHVLJQHGWREHTXLFNĬYHPLQXWHVRUOHVVWR RıHUVWKHRSSRUWXQLW\WRFDSWXUHWKHDWWHQWLRQRI
be exact - the ideal duration to showcase your QHZRUWDUJHWHGDWWHQGHHVVKRZFDVH\RXUODWHVW
organization and encourage attendees to visit SURGXFWVRUVHUYLFHVDQGKLJKOLJKW\RXUUHFHQW
your listing. This presentation is pre-recorded and FRQWULEXWLRQVWRWKH*,6FRPPXQLW\b
part of a collection of lighting talks from other
participating partners. Act fast to be featured on
opening day!
Live Session
$8,000 ALL /,0,71
Reserve your spot on our agenda and position your organization as an industry thought leader. Share your
expertise with a half-hour agenda slot that includes the option to use Slido Q&A with the ability to conduct
SROOV$Q(VULVWDıPHPEHUZLOODVVLVWZLWKPRGHUDWLQJ\RXUVHVVLRQ
UC Prospectus | 11EXHIBITOR MENU
continued
Live Demo/Focused Discussion Digital Swag Bag Inclusion
$4,000 PE $1,000 ALL
All the HYHQWLQGXVWU\research shows that event /RRNLQJIRUVRPHQRQWUDGLWLRQDODGVSDFH"
attendees crave live content - so why not give Submit your custom ad promoting your brand,
them what they want! This perk allows you to SURGXFWVHUYLFHVRU8&DFWLYLW\VFKHGXOHIRU
schedule up to two (2)live demonstrations or inclusion in an email to be delivered to all regis-
focused discussions thatattendees can search for, tered attendees, and also linked in our
favorite and add directlyto their event schedule. ,QWHUDFWLYH([SR*XLGH. Exhibitors receive a full-
Your live demo will alsobe accessible from right page (1) 8.5 x 11.
within your virtual listing.*Demo is live only and
not recorded for replay.
,QWHUDFWLYH([SR0DS | Exhibitor Feature Platform Ad | Expo Page Footer Ad
$2,000 EXH $2,000 PE
Move on up! Be seen above other exhibitors Be featured on the Expo page with your custom
ZLWKWKLVVSHFLDOKLJKOLJKWLQRXUĬUVWHYHU8& ad and choose to link to your listing page or
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:HZLOOLQFOXGH\RXUORJR85/DQGspecial Includes opt-in attendee lead capture for ad
message to attendees. clicks. Art provided by partner.
Bundle | Social Media Promotion | Live Session or Demo
$3,500 PE SOLD OUT $5,000 GSB SOLD OUT
Promote your participation at this year's event with /HWDOO8&DWWHQGHHVNQRZZKHQWRMRLQ\RXUOLYH
a special bundle that focuses on social media session(s) or demo(s) and boost your attendance.
H[SRVXUH2XU&RUSRUDWHDQG(VUL&RPPXQLW\ This promotion will be included in an email to all
teams will reshareyour promotional messages so registered attendees and will help assure no one
that our large audience can visit your misses your demonstration(s).
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UC Prospectus | 12BUNDLES
Below are the details for inclusions of the bundles
listed on the sponsor and exhibitor menus.
Press Bundle
$3,000 GSB LTD 10
Create media buzz about your participation at this year's UC with this bundle connecting you to partici-
pating media attendees. With opportunities to provide emails, marketing materials and access to the
media list, this is a great chance to expand your reach. Complimentary with Gold sponsor recognition.
Bundle includes:
(2) Emails to registered media (delivered via Esri’s media team)
(1) Press release in digital press kit
(1) Marketing promotion piece (PDF) in digital press kit
&RPSDQ\SURĬOHLQGLJLWDOSUHVVNLWWRLQFOXGHORJRFRUSRUDWHGHVFULSWLRQ85/WRZHEVLWHRU8&
dedicated landing page
Post event access to media list
Social Media Bundle SOLD OUT
$3,500 ALL LTD 5
Promote your participation at this year's event with a special bundle that focuses on social media expo-
sure. Our Corporate and Esri Community teams will reshareyour promotional messages so that our
large audience can visit your listing and connect with your organization.
Bundle includes:
(1) Custom tweet and graphic by @EsriUC Twitter account promoting the partner’s sponsor listing,
demo, or session (if applicable). The @EsriUC Twitter account has more than 35k followers.
3RVWWRWKH(VUL&RPPXQLW\8&SDJHE\DQ(VUL,QĭXHQFHUDQGDPSOLĬHGRQWKH#(VUL&RPPXQLW\
Twitter account and the Esri Community Weekly Digest. The @EsriCommunity Twitter account has
more than 5k followers.
%ORJRUDUWLFOHDERXW\RXUZRUNZLWK(VULWREHSRVWHGRQWKHLQWHUQDO(VUL&RQWHQW$PSOLĬFDWLRQ
SODWIRUP7KLVLVZKHUH(VULVWDıFDQVKDUH\RXUZRUNZLWKDEURDGHUDXGLHQFHRQWKHLUVRFLDOPHGLD
platforms.
Platform Ads Bundle SOLD OUT
$9,000 GSB LTD 5
Bundle ads and save! This bundle includes the biggest ads on the event platform ensuring you are the
center of the attendees attentions on all pages.
Bundle includes:
(1) Homepage Horizontal Ad - choose to link to your listing page or session (if applicable). Includes
opt-in attendee lead capture for ad clicks. Art provided by partner.
(1) Expo Page Sub-hero Ad - choose to link to your listing page or session (if applicable) to drive
DGGLWLRQDOWUDİF,QFOXGHVRSWLQDWWHQGHHOHDGFDSWXUHIRUDGFOLFNV$UWSURYLGHGE\SDUWQHU
(1) Session Tower Ad - custom ad featured on every UC session generating a millions of impres-
sions. Includes opt-in attendee lead capture for ad clicks. Art provided by partner.
UC Prospectus | 13SPECIAL PRICING
Some groups may be eligible for special pricing options or discounts. If you are unsure if you qualify for the
below, please contact your account manager or email exhibits@esri.com before you submit your application.
INVITE ONLY OPPORTUNITIES
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WRYHULĬFDWLRQEHIRUHDSSURYDO
An invitation only opportunity for discounted entry to participation. Startup Partners
Startup
may choose to receive a discount on either the Exhibitor Lite Bundle or Premium
Partners
Exhibitor Bundle.
Education/ A complimentary opportunity for an Exhibitor Lite Bundle to showcase your
Universities institution.
Federal A complimentary opportunity for an Exhibitor Lite Bundle to showcase your
Agencies agency.
NPO/ A complimentary opportunity for an Exhibitor Lite Bundle to showcase your
NGO NPO/NGO.
DISCOUNTS
The following discounts are available to select partner tiers or previous sponsors. If a discount applies to
your organization, please leave a note in your application so we are aware to apply this discount. All
GLVFRXQWVZLOOEHFRQĬUPHGE\WKH(VUL([SR7HDPEHIRUHWKH\DUHDSSOLHG
These discounts are not stackable - the maximum discount is 10%.
Platinum and Alliance Partners LQOLHXRIHDUO\DFFHVVEHQHğW
RıWRWDODPRXQWLIsponsoring at the 2021 Esri User Conference
RıWRWDODPRXQWLIexhibiting at the 2021 Esri User Conference
2020 Virtual User Conference Sponsors LQOLHXRIHDUO\DFFHVVEHQHğW
RıWRWDODPRXQWLIsponsoring at the 2021 Esri User Conference
UC Prospectus | 14TIMELINE
For our event to be successful for partners, attendees and Esri staff, we will all need to follow a strict timeline to prepare for the
event. To guarantee that all purchased opportunities are fulfilled and that your organization get’s the ROI you desire, please
adhere to all dates below. Due to the short timeline leading up to this event, we are unable to honor requests for deadline
extensions.
ESRI EVENTS PROMOTION (EMAILS, SOCIAL MEDIA, ETC)
Exhibitor guide
Sales open for UC 2021 Presenter Presenter training and training materials
Sponsors and Exhibitors Delieverables due
mic checks materials delivered delivered
EXHIBITORS AND SPONSORS
May 4 - 28 June 4
ESRI EVENTS PROMOTION
(EMAILS, SOCIAL MEDIA, ETC)
Q&A Platform Admin Representative Attendee User Conference
July 4th holiday
Training Webinar Access Access Access (live event dates)
EXHIBITORS AND SPONSORS
July 7 July 8 July 9 July 11 July 12 - 15
Networking Platform opens Off-platform Metrics Dashboard Event platform
closes to general public metrics delivery Closes closes
EXHIBITORS AND SPONSORS
July 23 August 2 August 2-13 August 13 October 15, 2021
UC Prospectus | 15GOLD
SPONSORS
SILVER
SPONSORS
2020
SPONSORS
UC Prospectus | 16PAYMENT AND CANCELLATION POLICY PAYMENTS $OOVDOHVDUHĬQDO2UJDQL]DWLRQVZLWKDSSURYHGDSSOLFDWLRQVZLOOEHLQYRLFHG QHWGD\V VKRUWO\DIWHUWKHDSSOLFDWLRQGHDGOLQH
IMPORTANT DETAILS
CONTACTS
Exhibits and Sponsorship
exhibits@esri.com
Agenda/Presentations
papers@esri.com
Registration
confregis@esri.com
REGISTRATION
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UC Prospectus | 196SRQVRU
9LGHR
UC Prospectus | 20Gold and
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UC Prospectus | 22EXPO PAGE PREVIEW
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PREMIUM EXHIBITOR PREVIEW
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UC Prospectus | 26You can also read
