Royalties and Tax Treaties: The Challenge of the Digitalisation of Broadcasting

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Royalties and Tax Treaties: The Challenge of the Digitalisation of Broadcasting
Royalties and Tax
Treaties: The Challenge
of the Digitalisation of
Broadcasting
Australia-Korea Foundation:
Seoul Workshop on Tax and
Welfare

Presented by
Associate Professor Celeste M Black
The University of Sydney Law School
7 September 2018

The University of Sydney              Page 1
Digitalisation and Royalty Withholding Tax

OECD’s Interim Report on Tax Challenges of Digitalisation (2018)
– Digital transformation of many aspects of the economy – pressure on tax
  systems: nexus, data and characterisation
– Measures relevant to digitalisation and the nexus issue include expanding the
  use of royalty withholding tax to capture revenue not connected to a physical
  presence in the source country
       – Alt to expansion of PE definition or equalisation levy/excise
– Issue: Are the concepts of royalty withholding tax sufficiently flexible to address
  the challenges of digitalisation?
– Focus of this work: Convergence of broadcasting/media and mobile
  telecommunications and internet services due to developing transmission
  technologies (eg wired/cable/fibre, satellite, wireless broadband)
       – With particular focus on live streaming of events

 The University of Sydney                                                        Page 2
Examples to consider…

Would payments for access to these live transmissions be royalties?
– Payment by a local free-to-air television broadcaster for access to the live feed
  of sporting competition at the Olympics, Tour de France, etc
– Payment by a telecommunications company for access to the live feed of English
  Premier League football matches to be made available live on a subscription
  basis to phone customers
– Payment for access to live stream of entertainment event via YouTube Live
       – KSI v Logan Paul ‘white collar boxing’ event on 25 August 2018
       – [AUD 13.50 for individual to subscribe; 5.4m views according to YouTube]
– Payment for ‘premium’ access to live stream of online video gaming via Twitch
       – Value creation through user generate content and user participation
       – Digital multi-sided markets

 The University of Sydney                                                      Page 3
Organisation of Analysis

– Traditional formulation of the Royalties Article
       – Would these live streams be entitled to copyright protection?
– Extension of Domestic IP Law to protect related rights of Broadcasters
       – The link between intellectual property law and tax law
                 • Australian domestic tax law
                 • Australian treaty practice
– Tension to between general law and taxation law regarding internet
  transmission

 The University of Sydney                                                  Page 4
The Royalties Article – Traditional Formulation

OECD 2017 Model Article 12(2)
– ‘The term “royalties” as used in this Article means payments of any kind received as
  consideration for the use of, or the right to use, any copyright of literary, artistic or
  scientific work including cinematographic films….’
– Is the live stream of a sports event protected by copyright as an artistic work or
  cinematographic film?
       – Harmonised minimum IP protections under the Trade-Related Aspects of
         Intellectual Property Rights (TRIPS) Agreement
– The sports event itself is not an artistic work
– But the filming of the event may provide sufficient creativity for copyright
– Copyright law requirement of fixation/embodiment
       – Seven Network case in Australia – signal from Olympics not fixed
       – Domestic law may provide that simultaneous fixation is sufficient
                 • See US and Canada Copyright Law
 The University of Sydney                                                              Page 5
Royalties and the Neighbouring Rights of Broadcasters

– UN 2011 Model Art 12(3): ‘The term “royalties” as used in this Article means
  payments of any kind received as consideration for the use of, or the right to
  use, any copyright of literary, artistic or scientific work including cinematographic
  films, or films or tapes used for radio or television broadcasting….’
– International Convention for the Protection of Performers, Producers of
  Phonographs and Broadcasting Organisations (the Rome Convention) (1961)
       – Recognition of sufficient creativity or technical skills to warrant copyright-like
         protection
                 • Rights ‘neighbouring’ or ‘related’ to copyright
                 • Does not need to meet creativity requirements for general copyright
       – This protection for broadcasters’ neighbouring or related rights may be
         provided in copyright law but may be provided otherwise
       – Broadcasters have the exclusive right to fix, copy and re-broadcast

 The University of Sydney                                                             Page 6
Australia’s evolving domestic tax law

– Rome Convention entered into force in Australia in 1992
– Domestic Tax Law definition of ‘royalty’ amended in 1992 to expand meaning
  to include an amount paid as consideration for:
      (da) the reception of, or the right to receive, visual images or sounds, or both,
      transmitted to the public by:
               (i) satellite; or
               (ii) cable, optic fibre or similar technology;
      (db) the use in connection with television broadcasting or radio broadcasting, or
      the right to use in connection with television broadcasting or radio broadcasting,
      visual images or sounds, or both, transmitted by:
               (i) satellite; or
               (ii) cable, optic fibre or similar technology; …
– EM: ‘electronic transmission fees’ in relation to transmission to the public
 The University of Sydney                                                            Page 7
Australia’s evolving tax treaty practice

– Expansion of tax treaty definition in Art 12 as a result of Australia-US Protocol
  2001
       – Royalty includes payments as consideration for the use or right to use ‘films
         or audio or video tapes or disks, or any other means of image or sound
         reproduction or transmission for use in connection with television, radio or
         other broadcasting’
       – EM: Notes of negotiators - this does not include ‘payments made for the
         reception of images or sounds for personal use by the payer’
– More recent treaties (eg 2016 Australia-Germany) also include this extension
       – EM: includes payments for use of images and sounds in connection with
         broadcasting, however transmitted
       – EM: ‘any form of broadcasting, such as television, radio or web-casting’

 The University of Sydney                                                           Page 8
Does broadcasting include internet transmission/streaming?

– Trend in IP law is to not extend the concept of broadcasting to internet
  transmissions
       – Australian Copyright Law: ‘broadcasting services’ defined by reference to
         Broadcasting Services Act
                 • Ministerial Determination in 2000: internet audio or video streaming is
                   not regarded as a broadcasting service unless the service also delivers
                   the programming using the broadcasting services bands
       – 2014 Australia-Korea Free Trade Agreement: Art 13.13 [re related rights]
                 • ‘broadcasting… does not include transmissions over computer networks
                   or any transmissions where the time and place of reception may be
                   individually chosen by members of the public’

 The University of Sydney                                                              Page 9
Returning to the examples

– Payment by a local free-to-air television broadcaster for access to the live feed of
  sporting events such the Olympics
       – Covered by extension to payments for use of images/sounds in broadcasting
– Payment by a telecommunications company for access to the live feed of European
  league football matches to be made available live on a subscription basis to phone
  customers
       – Phone service provider may not be a ‘broadcaster’ so may turn on whether
         sufficiently creative and fixation requirement satisfied to have copyright
         protection as cinematographic film
– Payment for access to live stream of entertainment event via YouTube Live or
  ‘premium’ access to live stream of online video gaming via Twitch
       – YouTube and Twitch are not a ‘broadcasters’ – internet platforms
       – Cinematographic films status fact dependent
       – Exclusion of payments for individual personal use in any event?
                 • Apply VAT instead?
 The University of Sydney                                                             Page 10
Tension between tax law and general law

– Copyright law may extend rights to broadcasters that are related to copyright
  but these rights are linked to the regulation of broadcasting services
       – General law regulation of telecommunication (phone and internet) services is
         distinct from regulation of broadcasting
       – But technological advances has seen a convergence of these services
– Revenue authorities may argue for a broader concept of broadcasting to
  capture additional payments
         – Should broadcasting include mere transmission (narrow casting)?
         – Does the requirement of ‘images or sounds’ makes sense when digital
           communications may be more correctly viewed as data and information?
         – Would abandoning these criteria fundamentally change the nature of the
           withholding tax?

 The University of Sydney                                                      Page 11
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