ELC & Mothercare Toys Brand Templates and Packaging Specifications
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ELC & Mothercare Toys
Brand Templates and
Packaging Specifications
Page 1 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 2011
Contents
1.0 Introduction
2.0 Product Logo
3.0 Artwork for Sew In care label for fabric product
4.0 Packaging Materials
4.1 Paperboard specification
4.2 Printing ink
4.3 Paperboard coating
4.4 Plastic contents
5.0 Packaging Stickers
5.1 Price Sticker
5.2 FSC Content Claim Sticker
6.0 Instruction Leaflets
6.1 Assembly and Play Instructions
6.2 Battery Leaflet
7.0 Failure to Comply
Page 2 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 2011
1.0 Intro duction
The aim of this specification is:
• To ensure that wherever our logo appears on a product or on leaflets
and packaging associated with the product that its appearance is
consistent and its value not undermined.
• To ensure that our products are presented in a consistent manner
that is clear and easily navigated by the customer.
• That the quality of packaging meets our brand standards and is a
reflection of the quality of the toys we sell.
This document contains the guidelines and templates required by suppliers
to deliver product that complies with this specification. Electronic versions of
the templates shown in this document can be obtained by clicking on the
internet links given.
2.0 Pro duct Logo
For both ELC and Mothercare brand toys, the artwork of product logo (for
wood/printed/fabric products) can be downloaded by clicking on the
following links:
Standard product logo: http://www.elc.com.hk/productpack_packaging.asp
Page 3 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 2011
3.0 A rtwork for Sew In care label for fabri c product
For ELC brand toys, the artwork of Sew In care label can be downloaded by
clicking on the following link:
http://www.elc.com.hk/productpack_packaging.asp
For Mothercare brand toys, please refer to Mothercare Supplier Manuals
for details and order Sew In care label through Paxar.
4.0 Packagin g Materi als
4.1 Paperboard Specification
For both ELC and Mothercare brand toys, the paperboard used must be a
minimum of 70% post consumer recycled material.
4.1.1 Board Thickness
The paperboard used in the construction of packaging must be fit for
purpose. The board specification is dependent on both the volume of the
pack and the weight of the toy being packaged.
Page 4 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 2011
FOR CLOSED / WINDOW / OPEN BOX:
Calculate the pack volume (cm3) and the product weight (kg). The
recommended board thickness given below by volume and weight. The
thickest board specification should be selected
Pack volume (HxWxD, cm3)
0cm3 - 500cm3 - use 300gsm
501cm3 - 4000cm3 - use 450gsm
4001cm3 - 16000cm3 - use 270gsm + E-flute
16001cm3 - 32000cm3 - use 310gsm + E-flute
32001cm3 - 38000cm3 - use 310gsm + double flute
Product weight (kg)
0kg - 0.4kg - use 300gsm
0.41kg – 0.8kg - use 450gsm
0.81kg - 3kg - use 270gsm + E-flute
3.1kg - 5kg - use 310gsm + E-flute
5.1kg - 6kg - use 310gsm + double flute
FOR HEADER / BACKING / BLISTER CARD:
Calculate the pack area (cm2) and the product weight (g). The
recommended board thickness is given below by volume and weight. The
thickest board specification should be selected
Pack area (HxW, cm2)
0cm2 - 600cm2 - use 400gsm
601cm2 - 1000cm2 - use 450gsm
1001cm2 - 2000cm2 - use 500gsm
Product weight (g)
0g - 300g - use 400gsm
301g - 500g - use 450gsm
501g - 600g - use 500gsm
To download the guideline, please go to
http://www.elc.com.hk/productpack_packaging.asp
Page 5 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 20114.2 Printing Ink
We recommend the use of water based/vegetable oil based/soy oil
based/mineral oil based printing ink. Solvent based printing ink is not
recommended.
4.2.1 Colour Tolerance
Packaging should be printed to the pantone specification or against the
print proof colour. When tested with a colour Spectro-Densitometer, the
colour difference should not exceed 4.
4.3 Paperboard Coating
The board should have a gloss coating we recommend the use of
calendaring or water based coating. PP lamination/UV coating is not
allowed. When tested with a Glossmeter, the gloss value should not be
below 60º.
4.4 Plastic Contents
We recommend the use of PET/PE/HDPE/LDPE in packaging. PVC is not
allowed.
Plastic components must be marked with the appropriate identification
symbol. This symbol should be moulded into blisters and printed onto
plastic bags.
Page 6 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 20114.4.1 Plastic Bags
Plastic bags should:
• Have a minimum of 42 microns, and maximum of 50 microns
thickness.
• Have a minimum of four air holes (2 each side)
• Bear the warning ‘WARNING! Danger of suffocation. Keep this
bag away from the babies and chil dren.’
To download the template, please go to
http://www.elc.com.hk/productpack_packaging.asp
Where plastic bags are used with header cards, the supplier should ensure
that the bag is strong enough to bear the weight of the toy when hanging. It
may be necessary to position the welds at the side or use a double weld at
the base of the bag to give the bag sufficient strength.
Where bags are used with header cards the toy must be packed so the
suffocation warning and plastic identification symbols are positioned on the
rear side of the bag so it is not visible whilst the toy is on display in the store.
Staples are not allowed for any header cards as they are a risk to our
customers.
Page 7 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 20115.0 Packaging Sticker
5.1 Price S ticker
For both ELC and Mothercare brand toys, price sticker should be placed on
dotted sticker guideline, normally on the bottom right corner of the pack
front.
For the pack front area < 300cm2, use 15mm diameter, 80gsm matt art
removable (non permanent) sticker
For the pack front area > 301cm2, use 20mm diameter, 80gsm matt art
removable (non permanent) sticker
Stickers must be the ELC or Mothercare standard design price sticker.
To download the template, please go to
http://www.elc.com.hk/productpack_packaging.asp
5.2 FSC Content Claim Sticker
For ELC brand toys, those made from wood independently certified as
coming from well-managed forests by Forest Stewardship Council (FSC)
must have a FSC product sticker (100% or Recycled or Mixed Sources) on
packaging.
For Mothercare brand toys, it is not applicable till further notification.
Page 8 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 2011The FSC product sticker should be placed on dotted sticker guideline,
normally on the bottom right corner of the pack back.
Page 9 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 20116.0 Instruction Le aflets
6.1 Assembly and Play Instructions
For both ELC and Mothercare brand toys, depending on the type of
product being developed assembly or play instructions may be drafted by
HK packaging design team or by the supplier. Where a supplier is
requested to draft instructions, these must be drafted in accordance with
the corresponding templates for user instructions.
To download the template, please go to
http://www.elc.com.hk/productpack_packaging.asp
6.2 Battery Leaflet
For both ELC and Mothercare brand toys, all battery operated toys must be
accompanied by the ‘Battery Safety Guidelines’ leaflet.
This has been updated to reflect the corporate look, to accommodate multi
languages and to add new WEEE information. Suppliers must ensure they
are using the new version.
To download the artwork, please go to
http:// www.elc.com.hk/productpack_packaging.asp
Page 10 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 20117.0 Failure to Comply
ELC and Mothercare reserve, and will exercise, the right to refuse goods or
impose charges for orders received that do not meet the requirements set
out in this document.
Where goods are accepted, the shipment will be subject to the normal
charges for rejected goods as set out in the ELC and Mothercare supplier
operating manual.
If goods are concessed /shipment authorised a charge of £250 will be
charged. The purpose of this charge is to persuade suppliers to reduce the
number of non-compliances currently being experienced by ELC and
Mothercare.
This charge will double with every subsequent non-compliant delivery.
Maximum charge level £1000. If there has been no issue for 3 months the
charge levied will revert to £250 per delivery.
Unless otherwise stated, all charges will be debited against next invoice
paid, full details including any supporting evidence will be supplied at the
time of charging. A period of 10 days will be allowed for the raising,
investigation and settlement of any disputes that may arise; all disputes
must be notified in writing (e-mail or letter).
Page 11 of 11
Brand Templates and Packaging Specifications v.6
th
Version 6 Updated: 7 March 2011You can also read
