A RETAILER'S GUIDE TO GERMAN MARKETPLACES - Helping you choose the best ecommerce platforms for your business - We Are Pentagon
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A RETAILER’S GUIDE TO GERMAN MARKETPLACES Helping you choose the best ecommerce platforms for your business
GERMAN MARKETPLACES LEADING THE WAY Germany is the largest economy and one of the biggest ecommerce markets in Europe, recording a total online revenue of 83.3 billion euros in 2020, an increase of 14.6% on the year before. As ecommerce in the region continues to grow, Germany is seen as a highly profitable and stable market to expand into, with a range of specialist online platforms available to test product selection and increase online sales. This guide will provide an overview of the main German marketplaces available, highlighting the key characteristics of each platform, to help you select the best channels for your cross-border success.
WWW.EBAY.DE eBay is a globally recognised brand, which enables to trade on a local, national and international level. The company first launched in Germany back in 1999, through the acquisition of online auction site Alando, and has continued to provide merchants with lucrative sales opportunities ever since. If you are thinking of selling into Germany, eBay is undoubtedly one of the key marketplaces to consider. PRODUCT CATEGORIES eBay.de offers a huge variety of products across a wide range of categories. These categories include fashion, beauty, technology, vehicle parts, home & garden, as well as many more. KEY STATISTICS More than 185 million active users Over 1.7 billion live items 19 million private sellers Over 228.20 million visits on average every month Over 514 million app downloads COMMISSION FEES Monthly fees depend on a merchant’s store subscription, and listing fees are charged based on product category. Final value fees apply when an item is sold.
WWW.AMAZON.DE
WWW.AMAZON.DE
Amazon is one of the largest, most well-known and innovative ecommerce platforms in the world. It is also one of the most popular and highly trafficked
online marketplaces in Germany, due to its excellent global reputation, Fulfilment by Amazon (FBA) delivery options and robust levels of security.
PRODUCT CATEGORIES
Amazon.de and third party vendors offer a wide
variety of items in categories such as, books, DVDs,
music & games, computer & electronic products,
home, children's toys, baby clothes, accessories,
shoes, jewellery, health & beauty, sports and outdoor.
KEY STATISTICS
4th most visited website in Germany
Over 498.73 million visits on average every
month
9.7 million sellers globally
Over 150 million Amazon Prime members
globally
COMMISSION FEES
Sellers have to pay a membership fee and a referral
fee is charged when a product is sold. The latter
varies by product category and country of the region
in which you are trading.
WWW.ZALANDO.DE Zalando is a multinational ecommerce retailer that specialises in fashion and lifestyle products. Founded in 2008 with headquarters in Berlin, Zalando is now present in 17 European countries and is the leading fashion ecommerce market in Germany. PRODUCT CATEGORIES Zalando started as an online shoe retailer, but today it’s a key fashion and life-style marketplace in Europe. Its products range from high-street fast fashion to sports and accessories brands, designer labels to home textile suppliers, and even its own private collection. KEY STATISTICS Over 119 million visits per month, 19% of which are from German consumers More than 35 million active customers Offers more than 650,000 products Over 3,000 international brands COMMISSION FEES 8% commission per sale; tiered commission structure available to reward top sellers.
WWW.OTTO.DE Traditionally seen as the world’s largest mail order company and with a rich history in international retailing, The Otto Group generated 10 billion euros in online revenues this year. Launching its ecommerce activity back in 1995, Otto is currently one of the largest online retailers for fashion and lifestyle products in Germany, and the 26th biggest ecommerce player worldwide. PRODUCT CATEGORIES Otto specialises in fashion and lifestyle products, offering a great range of items across various categories. This includes women, men and children’s apparel, lingerie, sportswear & shoewear, toys, furniture, kitchenware and more. KEY STATISTICS 96% of its traffic comes from within Germany, amounting to 55 million monthly visits Over 9.5 million active customers More than 5000 brands Over 2 million items offered COMMISSION FEES Sellers have to pay a standard base fee regardless of the number of products offered. In addition, merchants have to pay a market-based commission for each item sold that is determined by the product category.
WWW.KAUFLAND.DE Formerly known as Real.de, Kaufland is one of the biggest online marketplaces in Germany with a product catalogue covering a wide range of consumer goods. The well-known German marketplace efficiently boosts its brand awareness and reaches a wide audience through an extensive targeted multichannel marketing activity. PRODUCT CATEGORIES The marketplace product offering covers over 5,000 product categories, including consumer electronics, furniture, homeware, gardening, DIY, sport and outdoor. KEY STATISTICS 25 million monthly visits from Germany, representing 94% of its overall traffic Over 5,000 product categories COMMISSION FEES The marketplace doesn't charge listing fees, just a monthly cost starting at €19.95 per month, as well as a commission rate of 5.9-12.5%, product dependent.
WWW.ABOUTYOU.DE Part of the Otto Group, AboutYou is a fashion online marketplace founded in 2014 in Hamburg. As one of the fastest growing companies in Europe, the marketplace is present in 19 markets. PRODUCT CATEGORIES Its products range varies from street fashion to sportswear and accessories brands, and also its own labels. KEY STATISTICS More than 2.000 brands Over 350,000 items offered Over 26 million app downloads Almost 95% of its traffic comes from Germany COMMISSION FEES Fee structure not publicly available and may change depending on volume and requirements. Contact AboutYou for further details.
EXPAND INTO NEW MARKETS
We Are Pentagon is a market-leading technology and
service provider that drives global sales via 80+ online
marketplaces across 30+ countries, through a team of
200+ ecommerce specialists. Our deep expertise in both
traditional and emerging marketplaces, including
Zalando, Amazon, eBay, Kaufland and AboutYou,
combined with our end-to-end tailored global solution
can accelerate your international brand growth by
removing the hassles of cross-border trade.
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