SAMPLES OF WORK COVALENT LOGIC
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ABOUT COVALENT LOGIC Covalent Logic is an award-winning, full-service communications agency focused on the intersection of graphic design, web development and public relations. Founded in 2005, our agency passionately pursues meaningful results for our clients through diligent research, strategic development, creative ideas and thoughtful execution. What is Covalent Logic? Led by Stafford Wood, the Covalent team comprises experts in graphic design, digital A covalent bond is a chemical bond where atoms strategy, governmental relations, website development, crisis communications, messaging, branding and public relations. The firm has amassed more than 200 awards, including share electron pairs. Because the atoms are Adrians, Anvils, ADDYs, Bulldogs, Hermes, Lanterns, Magellans, MarComs, Quills, Stevies, bonded at two points, the resulting molecule is Tellys, Thoths and VEMAs. exceptionally stable. Based on her individual accomplishments, Wood sets the expectations high for her team. She is a Senior Practitioner from the Southern Public Relations Federation and has received Accreditation in Public Relations from the Public Relations Society of America. In The Logic is simple: Strong communications 2019, she received three lifetime achievement awards, one each from the Public Relations strategy and solid visuals form the basis of all Association of Louisiana — Baton Rouge, the American Advertising Federation — Baton Rouge and the Southern Public Relations Federation. exceptional work. Two heads are always better Covalent has planned and executed communications projects with Fortune 500 than one. Partnerships are invaluable. companies, global media relations efforts and revolutionary branding campaigns. Our clients include government entities, international corporations, educational institutions, How are we different from other agencies? Simply nonprofits and regional businesses. put, we don’t “Save As.” We come up with unique Covalent’s team provides a level of project management and client service to ensure each project remains on schedule and on budget as well as expert consultation, innovative solutions with our clients to help solve their design and strong technical development throughout every phase. problems, design exceptional campaigns with partners to further the reach of their messages and strategize with our associates about the best way to tell a story. 2 SAMPLES OF WORK • COVALENT LOGIC | 2021
WHAT OUR CLIENTS ARE SAYING CORPORATE COMMUNICATION “Covalent Logic's custom CMS has been a great asset to the delivery of LDH Communications for over ON MESSAGE ON BRAND a decade. The staff is very knowledgeable of current COVALENT trends and best practices. STRATEGY Support is outstanding. Downtime has been almost WEB DEVELOPMENT GRAPHIC DESIGN non-existent...they are very ONLINE highly recommended. ” JEROME BOYD Louisiana Department of Health 3 SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES Corporate Communications EMPLOYEE COMMUNICATIONS PUBLIC RELATIONS Intranet Planning Designing and developing private, online communication systems that Creating plans to help a company, brand or organization ensure clear can spread complex messages throughout a large or small organization. messaging that meets its overall long-term communication goals. Newsletter Writing Writing, designing and distributing print or online company Drafting press releases, talking points, Web posts, FAQs and fact sheets to communications. help explain the company’s message. CONTENT CREATION MEETINGS Writing & Editing Pre-Event Promotion + On-site Event Collateral Drafting articles, blog posts, social media posts, website content Developing themes and materials to ensure stakeholder excitement and and other copy to fuel content marketing efforts and support the attendance at events, including invitations, RSVP systems and microsites. brand’s overall goals. Reviewing copy and content across campaigns to ensure grammatical correctness, consistent style and adherence to Designing and developing presentations, signage, handouts, gifts and the brand’s message. other materials to make an event successful in achieving corporate goals. Curation Researching and collecting relevant content from blogs and news sources to include in a brand’s marketing efforts. 4 SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES Corporate Communications CRISIS COMMUNICATIONS Discussion Materials Planning Creating agendas, presentations, forms and other documents to support Reviewing crisis communications and strategy plans for both manmade the goals of strategy sessions. issues and natural disasters, including events such as data breaches or Post-Session Reporting hurricanes, so a company covers all communication needs to various Capturing relevant feedback and discussion points organizing information stakeholder audiences. to compile a post-session report that highlights key takeaways. FOCUS GROUPS PUBLIC PRESENTATIONS Planning Planning + Outreach Organizing focus groups to attract participants and ensure quality Designing public events to ensure maximum stakeholder participation, feedback about messages, designs, plans or strategies from people public education and clear communications. matching key targeted demographic. Presentation Materials Moderating Creating presentations, signage, exhibits and informational collateral Leading focus group participants through discussions to spark thoughtful to engage the event attendees and support the goals of a public conversation about relevant topics. outreach event. Reporting + Analyzing Event Moderation + Speaking Recording, organizing and evaluating feedback from focus group sessions Leading the presentation to stick to the predetermined agenda and to develop key takeaways from the exercise. moderating question and answer sessions to educate the audience, gather feedback and keep the tone professional. STRATEGY SESSIONS Planning & Moderation Working with partners to develop agendas, activities and goals for group sessions to make the most of the participants’ time and brainpower. Leading participants throughout the event to ensure work and discussion centers around the predetermined agenda and produces desired outcomes. 5 SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES Graphic Design BRAND MANAGEMENT STRATEGY LOGO DEVELOPMENT Planning Design Creating issue or event-specific plans to help a company, brand or Developing visual identity through illustration and iconography used to organization ensure clear messaging that meets its overall long-term represent a brand, company or product combined with the typography, communication goals. color and layout that represent it in various combinations of content and usage case. BRAND AUDIT Evaluation MESSAGING DEVELOPMENT Assessing, cataloging and identifying successful brand attributes, Strategy/Execution messaging, color schemes and imagery in order to develop new materials Writing statements and choosing key terminology used as mission or reduce inconsistency within a company’s image statements, vision statements, corporate attributes, taglines or other messaging. Can include drafting press releases, talking points, Web posts, FAQs and fact sheets to help illuminate the message. COMPETITIVE AUDIT Researching Identifying and assessing visual assets of competitors to develop a BRAND STANDARDS strategic visual advantage, useful during transitions and new product Identity Establishment development. Developing standards for how images, logos, taglines and other brand attributes are used in different scenarios to ensure consistency and protect the brand’s image and reputation. CHANGE MANAGEMENT Consulting Managing business transitions internally and externally, through the strategic development of design and messaging as well as the solicitation of stakeholder input. Issuing clear communication visually and operationally. 6 SAMPLES OF WORK • COVALENT LOGIC | 2021
SERVICES Web Design CAMPAIGN MICROSITE DESIGN/BUILD INFORMATION ARCHITECTURE Designing and developing smaller websites limited to a narrow purpose Ensuring information is presented in an orderly fashion that makes or time window that interact with and support the overall corporate site. sense for all website users. CONTENT MANAGEMENT SYSTEMS (CMS) WEBSITE MANAGEMENT ADMINISTRATION Integrating front-end design with our custom CMS, a web-based software Supporting the functions of a website, including updating content, application that allows users to build, maintain and modify a dynamic making necessary design changes and managing the flow of site changes. website. It is engineered to place ultimate control in a company’s hands while providing a wide range of aesthetic and functional flexibility. CORPORATE DESIGN Creating a website that is both visually appealing and well organized DIGITAL COMMUNICATION and is able to meet the needs of an organization and its stakeholders. Designing and executing custom email marketing newsletters, forms and other solutions to ensure the company’s message is conveyed in an organized and attractive way. INTRANETS + EXTRANETS Business process and operations can be streamlined by user-customized content and secure access privileges. 7 SAMPLES OF WORK • COVALENT LOGIC | 2021
OUR SERVICES IDENTITY WEB DESIGN PRINT PUBLIC RELATIONS STRATEGY VIDEO COPYWRITING SOCIAL DIGITAL PRODUCT PHOTO OUTDOOR 8 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA OFFICE OF THE GOVERNOR | COVID-19 Phase 1 Response 9 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA OFFICE OF THE GOVERNOR | COVID-19 Phase 2 Response 10 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA DEPARTMENT OF HEALTH | COVID-19 11 SAMPLES OF WORK • COVALENT LOGIC | 2021
Message froM DHH secretary Bruce D. greenstein Making Medicaid Better Regional Forums After spending the past several weeks traveling the state and listening to concerns from The Department of Health and Hospitals recipients, medical providers, health advocates, and other stakeholders, I realized many of will host forums around the state in you had questions about our plan to transform Louisiana’s Medicaid program. I understand November and December to discuss the the tremendous impact the state’s health coverage system has on our residents and medical proposed plan for transforming Medicaid. providers, and it is obvious we must begin managing patients’ care to offer a higher quality of Stakeholders and other interested parties life for the people we serve. are invited to attend, ask questions and make suggestions about this proposal for As we progress toward transforming Medicaid, we want feedback on how we can provide managing care for Medicaid enrollees. better care. In moving away from our predictable path, which we know produces poor health DHH will provide a live video feed from the outcomes, we will need everyone’s input and solutions to create an effective method of forums as technology permits for those delivering better, stronger, quality health care. My approach is to engage as many people as who are unable to attend in person. Visit www.makingmedicaidbetter.com for possible in a collaborative way, as each of us plays a role in shaping the future of Medicaid details on regional forums. in our state. To further our dialogue about transforming Medicaid, we are spending the coming weeks Forums are scheduled in different hosting forums in every region of the state. The schedule for those regional meetings regions on the following dates: is available at www.makingmedicaidbetter.com. Please visit this site for details about • november 17 , Wednesday meetings in your area. Capital region Our proposed reforms are significant changes that we firmly believe will improve the lives of • December 7 , tuesday our citizens. It is imperative that we approach these changes together, and I look forward to Northeast Louisiana region our continued dialogue. • December 8, Wednesday Northwest Louisiana region As always, if you have specific questions you would like us to address about our plans for • December 9, thursday coordinating care, please contact me at bruce@la.gov. Lafayette area region • December 10, friday Sincerely, Central Louisiana region Bruce D. Greenstein • December 13, Monday Secretary, DHH Greater New Orleans region • December 13, Monday Florida Parishes/Northshore region featureD Question • December 14, tuesday Lake Charles region Q: How will managing care for Medicaid enrollees be an • December 15, Wednesday Houma/Thibodaux region improvement over the current fee-for-service system? A: We know the current fee-for-service system is not sustainable, and it doesWhat health Care Providers should KnoW not lead to good health outcomes. Too often, our state is ranked at the bottom of national health indicator lists, and we must change the status quo. We need health care that takes care of our patients, Contact Us emphasizing preventive treatment and focusing Louisiana’s Medicaid on quality rather than program quantity ofisprocedures. transitioning from a fee-for-service only system to Coordinated Care Networks (called CCNs), Managing care is better than not managing care,which andemphasize Louisiana mustquality lookhealth at how care, we canchronic diseaseYour feedback isand management important to us as we coordination movehealth care providers. Overall, CCNs among provide do this effectively. More than 41 other states have better adopted access, a system formore choices managing careand forward for improved health in improving outcomes Louisiana’s Medicaid for patients. Medicaid enrollees, and over and over again, this strategy has proven to produce better health program. For more answers to your questions Here are a few key points health outcomes at lower costs. In fact, our neighbor, Mississippi, is launching its Medicaid care providers should or sign know up for about our weekly CCNs: newsletter, please managed care plan in January. Fee-for-service does not allow for incentives for either the visit www.makingmedicaidbetter.com. recipient or the provider. Managing care allows us toWhen build these changes take those incentives effect, into the the majority of E-mail system coordinatedcarenetworks@la.gov louisiana’s Medicaid recipients will receive care through CCns. and build a healthier Louisiana. Providers who wish to continue treating Medicaid or patients call toll-free 1-888-342-6207 should sign up asifCCN you have providers. Medicaid recipients will choose primary care providers from within their CCNs. additional questions You can remain a Medicaid fee-for-service provider and sign up with a CCn. Some Medicaid recipients will remain on Helping recipients the fee-for-service system. You FACT: Forty-four percent of children in Medicaid with can sign up as a provider with as many CCns as you wish. asthma visited an emergency room last year. Asthma is a manageable disease, and the right coordination of care will prevent many 628 N. 4th Street | Baton Rouge, LA 70802 unnecessary ER visits. See more facts about helping recipients at www.MakingMedicaidBetter.com. p: 1-888-342-6207 | f: (225) 389-8008 What Does This Mean for Me as a Provider? Providers will have flexibility to negotiate rates. There will be two CCN models, one that pays a per-member, per-month fee instead of billing as treatment occurs, and another that pays fee-for-service but offers opportunities for medical providers to share in cost savings. CCNs cannot pay providers less than the current Medicaid rates, unless the providers agree to a lower rate. Providers may receive financial incentives for meeting certain standards of patient care such as better disease management and annual wellness screenings. What Do I Need to Do? The Department of Health and Hospitals will begin implementing CCNs in early 2011, first in the Baton Rouge, Houma/ Thibodaux and Northshore regions. Medical providers in these regions must enroll with a CCN to treat Medicaid recipients when the changes take effect. The state health department is currently hosting informational meetings for providers in these regions. Please visit www.MakingMedicaidBetter.com to learn more about the CCNs and how to enroll, or to see a schedule of upcoming provider meetings. For providers in other regions of the state: the Department of Health and Hospitals will phase these areas in later and will provide more information as those regions transition to CCN care. For more answers to your questions, please visit www.makingmedicaidbetter.com, call 1-888-342-6207, or e-mail coordinatedcarenetworks@la.gov. 628 N. 4th Street | Baton Rouge, LA 70802 p: 1-888-342-6207 | f: (225) 389-8008 LOUISIANA DEPARTMENT OF HEALTH 12 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA DEPARTMENT OF CHILDREN & FAMILY SERVICES 13 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA DEPARTMENT OF CHILDREN & FAMILY SERVICES 14 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA FOSTERS 15 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA OFFICE OF THE GOVERNOR 16 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA PROFESSIONAL COUNSELORS 17 SAMPLES OF WORK • COVALENT LOGIC | 2021
LOUISIANA HEALTHCARE CONNECTIONS 18 CAPABILITIES • COVALENT LOGIC | 2020
MARY BIRD PERKINS CANCER CENTER 19 SAMPLES OF WORK • COVALENT LOGIC | 2021
HELPING HANDS MY PROFILE LOGOUT A Service of Mary Bird Perkins Our Lady of the Lake Good morning, MY DASHBOARD PRINT Josephine. From your dashboard you can claim tasks, edit ALL TASKS MY CLAIMED TASKS 5 UNCLAIMED TASKS 1 FILTER availability for previously accepted tasks and update your profile. DAILY WED NOV 13TH DOG WALKING DASHBOARD VIEW 6:00pm Week Month WED NOV 13TH DRIVE TO ONCOLOGIST APPT. CRITICAL YOU’RE ASSISTING 6:00pm MONTHLY WED NOV 13TH 6:00pm YARD MOWING Karen Smith WEEKLY WED NOV 13TH GROCERY PICKUP 6:00pm WED NOV 13TH DRIVE TO IMAGING CENTER 6:00pm Unclaimed WED NOV 13TH FAUCET REPAIR MaryBird.org Patient Login Patient Resources Donate Volunteer CREDITS HELPING HANDS A Service of Mary Bird Perkins Our Lady of the Lake MY PROFILE LOGOUT Good morning, NOVEMBER 2019 ADD TASK Karen. On your dashboard you can review, edit and add ALL TASKS CLAIMED TASKS 5 UNCLAIMED TASKS 1 tasks and also remove, edit and add supporters Sun Mon Tue Wed Thu Fri Sat to your circle. 1 2 DASHBOARD VIEW Week Month YOUR CIRCLE 3 4 5 6 7 8 9 CT Pet Sitting AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking PRIMARY JJ Josephine Johnson EMAIL AG Angie Gravois 10 11 12 13 14 15 16 AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking JJ 1pm Grocery Pickup ST 9:30pm Drive To MONTHLY JJ Yard Mowing 10am ST Shawn Thibodaux Oncologist Appt Yard Mowing Nov 16, 10am Josephine Johnson JH Jillian Himel DETAILS EDIT CANCEL 17 18 19 20 21 22 23 AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking CT Catherine Talbot JJ 1pm Grocery Pickup 11am Laundry Assistance CT 3:30pm Faucet Repair ADD SUPPORTER 24 25 26 27 28 29 30 AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking AG 6pm Dog Walking JJ 1pm Grocery Pickup HELPFUL LINKS Mary Bird Perkins Our Lady Patient Resources of the Lake Cancer Center Donate MaryBird.org Patient Login Volunteer CREDITS MARY BIRD PERKINS CANCER CENTER | Helping Hands Patient Care Portal 20 SAMPLES OF WORK • COVALENT LOGIC | 2021
VOCSN 21 SAMPLES OF WORK • COVALENT LOGIC | 2021
BREC 22 CAPABILITIES • COVALENT LOGIC | 2020
HILTON | NOW Internal Communication Channel 23 SAMPLES OF WORK • COVALENT LOGIC | 2021
HILTON | NOW Internal Communication Channel 24 SAMPLES OF WORK • COVALENT LOGIC | 2021
HILTON 25 SAMPLES OF WORK • COVALENT LOGIC | 2021
ced via noun ith be an urself w s. s will yo New otion familiarize on prom d adionHiltabout uprecotomsubscribe ing an Rermat Be su Info News. ils. n Hilto otion deta ions. arterly s to omothind our qubu prom arte rly pr sines to ipate put be d drive e need ors qu power is eness an tes th nsuming . Partlic HHon arketing rate awar also negad time-co Hilton ount of mhelp gene omotionscostly an in al nt am ions to -wide pr h can be nifica . SRP’sage ot em A sig ors prom ng syst ions, whic HHon tels. Joinin promot long our ho your ow year t selling paeckSRP’s create isting es os rd ex Breakfast (btes. Use th standa ote d & rchase Ra Prom offers Be e Pu dy vanc l alrea and Ad rs! d hote Your , Romance ese offe create s and SRP) omote th ready nner never and pr ials al line ba he as on e these w Hilton mater otions. ts, such rs ting om . Us ok to offe dget. Lo le. In the marke arket pr ten create promote tin asse the Use to m g bu ill of n use to marke ts are av HiltonART ailab . ht u see w for yoarketing te that you caload on yoarketing asavailable on am ur se Brig s, e m The m ate flyer lp ease th s when ill also be ers corporible to he ns! anag lw Congratulatotio te upda llatera poss s to provideotional co re ve nue m ly close gional irector. work veryat work w om Blue e. Ne , all pr future ur re t D to yo mance arketing tepram any resort ions th eds at h Ou two Enjoy a trip for omot ional ne nue rfor y Hilton Reac eM eate promot n of reve B ra nd PeBPS and thteam to crsp ecific attentio ured in our “Sta r destination feat ur uding t Futu s, and yoer Promote Managem ion en have the tels. If you them to ” campaign, incl Go Everywhere om nu ing m Cust the Reve y of our ho ate to br n.co the hilto one of with e majorit don’t hesit nd@ nights at for th property, and BPS. at Sc ott.S trickla airfare and six els. your ement kland g C hann orm your re hote ls: m an ag Scot t St ric followin ia l Med rget to ! Also, becan be inf su ives/Iru Fush i • Hilton Mald Cont act: Socia don’t fo nningCaled ers e and Facebook,hotel is ru Resort & Spa Hilton in •e. Bannonian e O nl ag Edinburgh keting Utiliz ep o itter or s your l hom Mar land • Hilton Molin e l is on Twpromotionyour hote lineAuck Stuck y Venic hote t the s on • nHilton lto On If your ers abou promotion -> Hi g Wangfujing • Hilton Moscow follow ure our Insider. -> Br ands • Hilton Beijin at nels Leningradskaya to fe on OnQ Chan • Hilton Berlin ae Golf foun d er -> • Hilton Namh rt Insid Bora Nui : OnQ • Hilton Bora and Spa Reso Visit Reso rt & Spa o Village b • Hilton Nisek • Hilton Daha do on Metropole • Hilton Orlan • Hilton Lond Bonnet Creek • Hilton London Ras Al Khaimah • Hilton Paddington Resort & Spa s Beach • Hilton Los Cabo • Hilton Vienna & Golf Resort Hilton r Resort & Spa • Millennium • Hilton Luxo Bangkok • Hilton Malta ger ia Vittone Swau Contact: Aless oomentertainment.com alessia@greenr al Manager to be eligible Congratulations! ed Must be a Gener bility. Airfare provid Conditions: Terms And accom t to availa applicable modations subjecnsible for any and all to win. Hotel rs are respo nsiblel, state, provincial, local any class. Winne nce, federa charges and in economy charges, all insura ties, meals, incidental or use of the fees, service if any, gratui Enjoy $5,000 toward marketing with acceptance and foreign taxes, expenses associated unicated via email to above other unspecified must be comm . Prize must be redeemed d travel dates prior to travel prize. Desire contac t no later than 30 days Other restric tions collateral ordered through HiltonART. may apply. by 12/31/2011. Visit the Hilton Pavilion, Contact: Your Director of Brand Performance Support October 12 – 14, Terms And Conditions: Must be a General Manager to be eligible to win. General Manager to provide invoices for up to at the Hilton Worldwide Global Partnership One MOre $5,000 to the appropriate Director of Brand Performance Support. Prize must be redeemed by 12/31/2011. Other restrictions may apply. Conference in Orlando. Experience our new FrOM HHOn extra Stay sense of purpose, and see the future of our OrS MeMbe Guest Rooms, Restaurants, Lobby, At Hilton Ho tels & Reso Rts Glob rS Executive Lounge & Spa. HiLTOn GeneRAte An Ally Woul Roman amSTERdam Addit ionAl d tic week $1 billion in Amste “Love-I rdam in end at the Hi th lton Revenue. TuESday, OCTObER 12 Opening Reception 6:30 am – 1:30 am n” Suite e John Lenn on & Yo ko Ono WEdnESday, OCTObER 13 THE bE one more extr VERLy a stay at Noon – 6 pm, 10:30 pm – 1 am Two tic HiLTOn HILtO ke Awards ts to 53rd An St. PaUL aIr n MInneaPOLIS/ in Los nual GR POrt MaLL THuRSday, OCTObER 14 famous An Beverly geles and sta AMMY would generat OF aMerICa Noon – 6 pm, 9:30 pm – 1 am Hilton y at the world $1,416,283 in e Revenue. HiLTOn Spend HaWaiian Vi a LLaGE stay at day on the se th t of Resort e Hilton Hawa Hawaii FIVE- and Sp a, offic iian Village Be 0 and ial hote l of Hawaach ii FIVE- 0 HiLTOn Week stabORa bORa nu the Hilto y on the white i RESORT & Polynes Bora Bora Nu sandy beache SPa n ian parad i Resort s at ise & Spa, a true HiLTOn A world SiGnaTuRE cla CHEf home wi ss culinar y ex closest th a Hilton Sig perience in yo friends nature Chef an ur own d your HILTON | Integrated Communication Campaign 26 SAMPLES OF WORK • COVALENT LOGIC | 2021
Comments, Questions, Conversation: Stafford Wood | 512.883.9191 | stafford@covalentlogic.com Margo Jolet | 202.505.8812 | margo@covalentlogic.com Baton Rouge, LA | Austin, TX | Washington, DC Covalent Logic is certified as a women’s business enterprise through the Women’s Business Enterprise National Council. We celebrate the commitment to diversity embraced by your organization and promise that choosing Covalent will add diversity to your supply chain and enrich your corporate culture (even the men who work here agree).
You can also read