SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria

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SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
SENSATIONAL
  UMBRIA

STEVE
MCCURRY
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
A land rich in time, is the statement that defines a
sense of Umbria. The region of Umbria is home to a
millenary legacy of culture where art, history, spirituality
and traditions interweave with modern life. Each town,
street and square tansmits the values of an historic past.
The territory jealously guards its artistic, cultural and
environmental treasures, the heritage for the new
generations. Steve McCurry’s passionate imagery
expresses a very personal experience of our region.
We invite you to be part of our journey of discovery,
together— in Umbria...

CATIUSCIA
MARINI

PRESIDENTE
REGIONE UMBRIA
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
Sensational Umbria is the title of Steve McCurry’s
100 pictures project for the Regione Umbria.
Images of a land rich in time, past and present,
experienced through the eyes of this great
contemporary interpreter. As part of the branding activity
of the Regione Umbria, the project Sensational Umbria
communicates the values and content of culture,
territorial quality, artisan crafts and industrial creations—
inspired by the history and culture of the territory.
Steve McCurry’s personal interpretation of the people
incountered and the territory expresses the true
character of Umbria.

CURRY
STEVE MC-

                                           SENSATIONAL
                                           UMBRIA
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
Culture, and its attraction has transformed tourism into
a vehicle of economic growth for the Umbrian territory.
This is the fundamental concept that
                                ​​   forms our daily life.

FABRIZIO
BRACCO

ASSESSORE ALLA
CULTURA E TURISMO
REGIONE UMBRIA
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
Fine art restorer working on
Benozzo Gozzoli’s wall and
painting, Museo di S. Francesco
—Montefalco
© Steve McCurry 2013
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
Artists working for the Infiorata,
Piazzetta della Loggia — Spello
© Steve McCurry 2013
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
Mercato delle Gaite
A woman in costume for the
Perugia Medieval Summer Festival,
— Bevagna
© Steve McCurry 2013
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
Piazza with 6 “ceraioli”,
Piazza del Duomo, — Gubbio
© Steve McCurry 2013
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
A modern vineyard called
Carapace at Cantine Lunelli,
Tenuta Castelbuomo, —
Bevagna
© Steve McCurry 2013
SENSATIONAL UMBRIA STEVE - MCCURRY - Centro Estero Umbria
Museo – Laboratorio di Tessitura
a mano Giuditta Brozzetti —
Perugia
© Steve McCurry 2013
Three musicians playing on the
streets, Rocca Paolina —
Perugia
© Steve McCurry 2013
Enology, Cantina
Scacciadiavoli,— Montefalco
© Steve McCurry 2013
A woman walking with her horse
on the hills, Pian Grande, —
Casteluccio Di Norcia
© Steve McCurry 2013
Three models wearing cashmere,
Palazzo Trinci,— Foligno
© Steve McCurry 2013
A family sits down to dinner, —
Perugia
© Steve McCurry 2013
A couple sit for coffee at Perugia
Square
© Steve McCurry 2013
Man walks through the fields, —
Assisi
© Steve McCurry 2013
Church of San Fortunato,   The Regione Umbria has produced over

                                                                        APP
                                                                        UMBRIA
Todi—                      19 pure title Apps and 4 digital edition
© Steve McCurry 2013
                           apps promoting the best in art, culture,
                           food and wine, that the region offers.

                           Umbria App / Parks in Umbria /
                           Museums in Umbria / UmbriaJazz /
                           Spoleto Festival / Festival delle Nazioni
                           / Events and News / Festarch / Luca
                           Signorelli Exhibition / Signorelli Guide /
                           Bike in Umbria / Segni Etruschi / Via di
                           Francesco / Acqua dell’Umbria / Caos
                           Museum / Enogastronomia / Attenti
                           On-Line / Digital Edition Regione Umbria
                           / Digital Edition Bike In Umbria / Digital
                           Edition Segni Etruschi / Digital Edition
                           Umbria / Nati Per Leggere / Biblioteche
                           Umbria
Umbria Trade Agency is a non-profit association of
                           Public bodies, governed by private law, created in 1969
                           by the Chambers of Commerce of Perugia and Terni
                           (Umbria— Italy) and further enriched in 2010 with the
                           involvement of Umbria Regional Government (Regione
                           Umbria—50% shareholding).
                           Umbria Trade Agency support regional economy in
                           commercial and industrial internationalization providing
                           business consultancy, macroeconomic data and
                           information on foreign markets in custom legislation,
                           European and extra-UE countries legislation and
                           jurisprudence, start up and internationalization financing
                           sources, opportunities on international market, EU
                           marking, statistic import/export, commercial data and
                           commercial issues, analysis of new markets, plan
Angelantoni Industrie, —   penetration; search and matching local entrepreneurs
Massa Martana
© Steve McCurry 2013       with buyers/business partners abroad.
                           Promotional activities include the participation to EU
                           programmes eg. CIP, LLP, Territorial Cooperation,
                           International Cooperation for the benefit of SMEs, regional
                           clusters and other actors of the economic environment.
                           Umbria Trade Agency is member of Enterprise Europe
                           Network (EEN) and partner of several EU funded projects
                           related to internationalisation and development of regional
                           economy.
Steve McCurry has been a
                                                              one of the most iconic voices in

                CAN BE FOUND

                		 YEAR
                                                              contemporary photography for
                                                              more than 30 years, with scores
                                                              of magazine and book covers,

SPAZIO UMBRIA
                                                              over a dozen books, and countless
                                                              exhibitions around the world to
                                                              his name.
                                                              In the finest documentary tradition,
                                                              Steve captures the essence of
                                                              human struggle and joy. His work
                                                              spans conflicts, vanishing cultures,
                                                              ancient traditions and contemporary
                                                              culture alike—yet always retains
                                                              the human element that made his

                 THIS
                                                              celebrated image of the Afghan Girl
                                                              such a powerful image.
                                                              McCurry has been recognized
                                                              with some of the most prestigious
WHERE

                                                              awards in the industry, including the
                                                              Robert Capa Gold Medal, National
                                                              Press Photographers Award, and
                                                              an unprecedented four first prize
                                                              awards from the World Press Photo
                                                              contest, to name a few.

                                                              ———

                                                              Steve McCurry

                               Printed as a limited edition
www.regione.umbria.it   www.regioneumbria.eu
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