The No.1 Women's Magazine in Singapore - R atecaRd 2019 - Useful Inspiring Empowering - Diseno Advertising Pte Ltd
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Useful
Inspiring
Empowering
The No.1 Women’s
Magazine in Singapore
R ateca rd 2019
www.herworld.com Her World Singapore @herworldsingapore @herworldsg
her Wor l d Multi-
& HW Online Touchpoint
Engagement
Sources: Nielsen Media Index 2018, online analytics and publisher’s estimates.
Her World offers advertisers a 360-degree marketing
Launched in 1960, Her
World is Singapore’s
most established
www.herworld.com is
the authoritative voice
on shopping, fashion,
Total Reach platform for unparalleled exposure to, and precise targeting of,
the desired customer base.
monthly women’s beauty and news for
magazine, consistently women PMEBs and Print Readership Website – Unique Visitors
110,000
commanding the highest achievers. Stories are
readership figures among
women’s titles here.
Her World knows
updated daily, with
real-time information.
Our content is fully
830,000
the Singapore woman integrated with social Intro Gucci’s
leftover
fashion
fabrics are
upcycled
into
ASPIRATION INNOVATION INSPIRATION armchair
upholstery.
better than anyone else. media, and we offer
Our award-winning new developments to
Porcelain mug, $510. Wooden armchair upholstered
in jacquard, $8,980.
Wooden chair upholstered in
jacquard, $3,870. The
tabletop
is also a
removable
tray.
content and design make engage readers on a
us the publication that variety of social fronts.
Great
Gucci creative director Alessandro
Michele’s Boston terriers, Bosco
and Orso, are on this cushion with a Metal foldable table (which Porcelain vase, $7,290.
Stuff
velvet cover, $2,560. can also be hung up), $5,460.
Esotericum
for the
= the
scent of
Her World has
jasmine,
readers trust, to find out
orange
Holidays
bitters and
leather.
Extraordinary gift ideas
for extraordinary people.
what’s trending and editions in Malaysia,
THE VINTAGE Candle in porcelain holder, $1,250.
HOMEWARE Wooden armchair upholstered in Wooden screen with jacquard
THAT ONLY jacquard, $8,980. panels, $44,010.
LOOKS VINTAGE
Quaint, eclectic,
one-of-a-kind. That’s Every
what matters. Indonesia, Thailand
porcelain
the joy of flea market piece in the
fi nds. But for folks homeware
who like the idea but range is
produced
not the “unknown by Richard
bad history” that Ginori, one of
may come with them, Europe’s oldest
porcelain
Gucci’s homeware manufacturers,
offers the former which Gucci
Our online portal and Vietnam.
without the latter. acquired in
2013.
And the range is now
at the brand’s Paragon
flagship, not just Porcelain jug, $440.
online. – BG Porcelain vase, $5,680. Metal foldable table, $5,460.
Metal folding tray, $2,290.
26 H E R W O R L D DEC 2018
1st 4th 1st 4th
04 Intro - Great Stuff- Gucci Homeware.indd 2 2nd 5th
12/11/18 3:36 PM 04 Intro - Great Stuff- Gucci Homeware.indd 3 12/11/18 3:37 PM
2nd 5th
image
Print Online
Her World equips and covers issues with Herworld.com is
today’s stylish achiever depth, breadth and Singapore’s top, award-
with information on sophistication. Her winning fashion &
shopping, fashion, World prides itself on beauty website that is
beauty, topical women’s having its finger on the the achieving woman’s
issues, relevant social pulse of Singapore’s best, essential online read.
trends, career matters, and in bringing the most Mobile-optimised
health, relationships interesting and exciting and updated daily, it
and lifestyle pursuits. It features to its go-getting, offers useful, current
connects with readers career-focused readers. and engaging stories
through engaging Its mass-tigue appeal in the form of beauty
stories about inspiring makes it a must-read for tutorials and reviews,
women and current modern women from an shopping guides and
international trends, extensive demographic. style tips, and helpful
life guides spanning
topics such as work,
Intro
ASPIRATION INSPIRATION INNOVATION
money, health, dating,
sex and relationships.
The
Santos de
We engage our
readers dynamically
Cartier
The new name
is not the cool
part. What is: The
via videos, interactive
reboot version has
adjustable and
interchangeable
straps.
visuals and polls.
Everything that you like
the Santos for is still here: The pink gold
the sporty elegance, and model is the only
Santos de Cartier
the square face and bezel. that’s sold
Now, it has a longer new differently from
name and two other things the rest. It either
Our 360-degree
comes only
that go beyond good looks: with a leather
versatility and practicality. strap ($24,900-
To be versatile, it has to $28,300), or
with pink gold +
be able to look different at leather straps
the drop of a hat. That’s why, ($46,300-
when you buy any of the four $51,500).
approach of community
Santos de Cartiers – steel,
yellow gold and steel, yellow
gold, or pink gold – the price
includes another strap, in
leather (choose calfskin
or alligator).
To be practical, it
building also extends
needs to look different
easily. That’s why it has
two mechanisms to help
you make that transition as
conveniently as possible:
Quickswitch is for strap
B TO DO
to our social platforms,
changes – at the back of
Two-tone lips
the watch is a concealed Use different
button (fi nd it by feeling for colours on
it) to release the strap; and the upper and
Smartlink is for shortening Feathered lower lip.
edges
the links on the metal strap Fill in lips, then
The tones of
– at the back of each link is a Shiseido’s
where we continue to
use a Q-tip Modernmatte
button; push it to remove the to “erase” Powder
link, or to reattach. the edges for Lipstick
Each model comes in M a diffused collection are
and L sizes (the latter has lip line. very close to
Lancome’s
a date window); $8,600- L’Absolu Rouge
one another, so
$51,500. – BG it’s easy to pick
Drama Matte two shades to
engage our fashion-
fades evenly create this out-
throughout the of-the-box yet
32 H E R WOR L D MAY 2018 day, leaving wearable look.
behind an even The lipstick
stain for this costs $46 and
look. It costs is available in
04-Intro Cartier Santos2.indd 100 Upon approval 27/03/2018 13:20 04-Intro Cartier Santos2.indd 101 Upon approval 27/03/2018 13:21 $48 and is 24 shades.
forward readers,
available in
image
Events & Online
Campaigns
Her World Woman hairstylists, makeup Her World
of the Year artists, perfume noses Style Awards
This established and and beauty bloggers – As a fashion authority
prestigious award tests a slew of the latest in Singapore, we are
celebrates outstanding products, spanning always on the lookout
women in Singapore skincare, makeup, body for individuals who are
whose achievements care, perfumes and the undiscovered style
have a broad impact on gadgets. Editors, readers mavens of our time.
society. The winners and bloggers vote for their Strongly driven by social
represent and project favourite products, which media, this yearly awards
the best of Singapore, go on to bag the Editors’ recognises those with a
at home or abroad, and Choice and Readers’ strong sense of identity in
are inspirations and role Choice titles respectively. the way they dress.
models to others. The first Avid support from both
Woman of the Year award readers and advertisers Her World
was given in 1991. In has established the Her Beauty Club
1999, a second award, the World Beauty Awards This members-only
Her World Young Woman as the most important community offers readers Her World
Achiever, was introduced beauty event in Singapore. a chance to become beauty Woman of the Year
to honour women aged insiders and reviewers,
35 and below, who are Her World giving them access to the
also inspirations and role Hair Awards latest beauty products,
Her World
models to society. Introduced in 2017, this special buys, events Style Awards
celebrates exceptional and more.
Her World Young hair products, services
Woman Achiever and styling gadgets that Her World Day Out
Forum were launched over the Specially for Her World
Inaugurated on March past year. These are readers, the event offers
8, 2014, International tested by Her World a day of exclusive treats
Women’s Day, this forum editors, making the and shopping deals from
functions as a platform awards Singapore’s most participating merchants,
for young, successful credible authority in the as well as fabulous prizes
women to share the hair industry. for lucky readers. Her World x
Sulwhasoo event
secrets of their success,
with the aim of inspiring Her World
Spa Awards
HW WOMAN OF THE YEAR
other young women to
pursue what they are This started in 2013 to
truly passionate about. highlight the best and
most innovative new salon
Her World services for face and 1 2 3
Beauty Awards body. Categories cover a
Created in 2001, this wide range of treatments,
annual event honours from brightening, firming
outstanding players in and purifying facials to
the beauty industry. massages, eye care and
Every year, the Her body slimming. Winners
4 5 6
World beauty team – are determined by an
along with a panel of editorial panel, as well
industry experts such as through online voting Her World x Her World
as dermatologists, by readers. G2000 in-store Her World x Calvin 7 8 Her World
Beauty
9
Club
shopping event Klein Jeans event 166 H ER W O R L D NOV 2018
Woman of the Year
04–HW WOTY post event 5.indd 166 16/10/18 4:16 PM
image
Rates & Specifications
Print Digital/Tablet
(Frequency Monthly) (Premium/Add-on Opportunities)
Advertisers can enhance their existing ads in the digital copy by embedding video content and/or a gallery
ROB Full-page ad $4,633
Premium positions/Loading Digital Enhancement
Outside Back Cover $6,955 (applicable for print advertisers)
Inside Front Cover (IFC) $6,491 1st enhancement on ad $1,500
Inside Back Cover (IBC) $6,026 Additional enhancement onwards $800 each
Additional requests 30%
1st to 8th DPS after IFCS 30% Interstitital Ad
9th DPS onwards 20% (Ad will appear in digital copy only)
Specific position 20% Media cost $2,000
Production cost to be quoted separately, subject to creative execution
Front half 15%
Right-hand page 15%
Monthly Integrated Ad Packages
Frequency Discounts (Print, Website & Tablet)
3 insertions 5%
6 insertions 10% Integrated Package 1 Cost
12 or more insertions 15% FPFC Advertisement $4,633
1 week roadblock in Shopping section $6,000
Technical Specifications Total investment $10,633
Full Page Special bundle package $9,500
Trimmed size 275 x 205 mm
Text size 255 x 185 mm Integrated Package 2 Cost
Bleed size 281 x 211 mm Full-page Advertorial $5,633
DPS 4 Weeks Online Replicated Advertorial $5,500
Trimmed size 275 x 410 mm Total investment $11,133
Text size 255 x 390 mm Special bundle package $10,000
Bleed size 281 x 416 mm
Copy and illustration must be kept at least 5mm from spine and trim lines. Terms
For DPS ad, a gutter allowance of 5mm per page is recommended.
• Rates quoted are before prevailing GST
• Agency commission is applicable on media only
Website • Online advertorial: Replicated content from print advertorial into single page article
Home page roadblock • Online ad unit (Interstitial Ad) to be utilised within two months of production
(20% loading applies to March, April, September and October) $7,500 per week
Beauty roadblock $7,000 per week For Advertising Guidelines & Specifications:
Fashion roadblock PRINT: http://sphmagazines.com.sg/advertising-specs
(20% loading applies to March, April, September and October) $6,500 per week WEBSITE & DIGITAL: http://advertising.herworldplus.com/tools-specs
Shopping roadblock $6,000 per week
Watch & Jewellery roadblock $5,000 per week
Beauty/Fashion/Shopping/Lifestyle/Watch & Jewellery Outstream Video (From) $2,000 per week per section
HW Online Showcase Package $8,000 per 4 weeks
HW Online Advertorial Package $6,500 per 4 weeks SPH MAGAZINES PTE LTD
HW Online Video Package (From) $15,000 per 4 weeks For enquiries, please contact: 1000 Toa Payoh North, News Centre,
HW Online Video Package (From) $15,000 per 4 weeks Ad Sales Hotline: 6319-6281 Annexe Block, Level 8, S318994
HW Online + SPH Magazines Database $8,000 per EDM blast Ad Traffic: 6319-6341 Tel: 6319-6319 Fax: 6319-6345
HW Online E-newsletter (Weekly) Sponsored Highlight $1,500 per week E-mail: magherworld@sph.com.sg www.sphmagazines.com.sg
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