Session 1: Setting SMART goals + Project Posting Tips - GlobalGiving
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Session 1: Setting SMART goals + Project Posting Tips.
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. Project Posting Tips IV. GG Rewards V. Next Steps VI. Questions
Meet the team!
Session #1 Facilitators Kavita Mathew Kelly Wilson
TRAINING CROWDFUNDING
Accelerator Training Program
Session #1: Setting SMART Goals
May 28th at 08:00am EDT
Session #2: Network Mapping + Advocates
May 29th at 09:00am EDT
Session #3: Storytelling + Calendar Planning
May 30th at 09:00am EDT
Session #4: Social Media + Email Campaign Strategy
June 1st at 09:00am EDT
www.globalgiving.org/acceleratorhub
The Accelerator Hub
• Accelerator training dates, links,
and slides
• Crowdfunding start and end times
• Leaderboard links
• Pre-Accelerator survey
• Project posting instructions + tips
• Facebook group
• Additional resources for Accelerator
participants
www.globalgiving.org/acceleratorhub • Terms + Conditions
Watch the Accelerator Kickoff Recording! www.globalgiving.org/acceleratorhub
Questions?
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. Project Posting Tips IV. GG Rewards V. Next Steps VI. Questions
SMART Goals
What are you hoping to get out of the Accelerator?
What are your goals?SMART
is an acronym
Specific
Measurable
Action-Oriented
Realistic
Time-BoundINITIAL GOAL SMART GOAL
Engage our board of directors to
Raise money for our project.
raise $1,000 from 10 donors on
the Bonus Day of the Accelerator
crowdfunding campaign.TAKE TIME TO PLAN !
ACTIVITY
Take time to plan your campaign!
Example: You have a SMART goal to engage your board of directors
to raise $1,000 from 10 donors on the Bonus day of the Accelerator:
1. What tasks/actions might you undertake to reach this goal?
2. When would you do these tasks/activities?
3. Who in your team would do them?Campaign Goals Campaign objectives How we will do this? How we will measure
(broad goals) (SMART goals) (activities) success?
• Email and call past
To raise $5,000 in 3 weeks supporters • Amount of money raised
To increase funds for our
from 70 donors • Host a movie night • Total number of donors
after school program
• Train volunteer team
• Engage “fundraising
advocates” to reach out to
To gain 30 new donors their friends
To increase our individual • Number of new donors
during the Accelerator • Host event open to public
supporter base
and encourage
newcomers
• Raise more money online • Completed Accelerator
than last year. • Attend Accelerator homework
To improve our skills in
• Increase team’s trainings • Number of dollars raised
online fundraising
confidence in online • Create a Facebook page • Number of donors
fundraising. • Develop a giving page • Graduate from
Accelerator!Donor Targeted Strategy
Type
Projected donation
Name (one-time, recurring, Goal Responsible Individual
volume
major, or group)
Increase donation
Alexis Jones Major donor $250 Jonathan
amount by $50
Brian Smith One-time $100 Convert to recurring Olivia
Host online
Rotary Club Group $1,000 Sylvia
fundraiserQuestions?
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. Project Posting Tips IV. GG Rewards V. Next Steps VI. Questions
Login to Your Dashboard
Organization name
Specific Action-Oriented Title
ACTIVITY
Practice writing your Project Title!
Type into the chat box an example project title that you
might use. Include:
1. Who your project is helping?
2. How are you benefiting them?
3. How many people is your project helping?
4. Where is your project based?Close-Up High-Resolution Photos
✓ Positive and
empowering imagery
✓ Image focus on one
individual (or small
group)
✓ Focal point engaging
with the audienceEasy to Understand, Jargon-Free
Project SummaryMeaningful Donation Options ✓ 5 to 8 options at varied price levels, including at least one option less than $30 ✓ Specific, measurable, and time-bound donation options ✓ Compelling and attractive descriptions ✓ Use the conversion tool to see your donation option in GBP
The Resources section
Adding and Editing Your Project
• Post one project
• Submit edits any time before or during the campaign
• GlobalGiving will review and approve projects in 1-3 business days
Project Submission Deadline:
Friday, June 1stYou may submit edits any time before or during
the campaign, but please note GlobalGiving
takes 1-3 business days to review edits.
Submit wisely and (ideally) in a batch.1 2 3 4
DRAFT PENDING PRE- ACTIVE
APPROVAL APPROVED
Get started! Submit by June 1st GG Your project is Accelerator
Takes 1-3 business days ready for the Crowdfunding
to approve start! Campaign
June 11 – 29Questions?
Agenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. Project Posting Tips IV. GG Rewards V. Next Steps VI. Questions
We reward organizations for listening, acting, and learning!
Introduction to GG Rewards
• Emerging, Partner, Leader, Superstar
• Engagement + Effectiveness points
• Post-Accelerator campaign success: more points →
higher GG Rewards status → enhanced benefitsLogin to your GlobalGiving Dashboard
Organization nameGG Reward Dashboard
Earn More Points Organization name
Learning Cycles
Available 24 hours
Homework Assignment #3 (continued)
after viewing webinar
• Add screen steps for completing cycleAgenda I. Accelerator Overview II. SMART Goals and Planning your Campaign III. Project Posting Tips IV. GG Rewards V. Next Steps VI. Questions
NEXT STEPS
In addition to raising $5,000 from 40 individual donors in 3 weeks,
set at least two SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under
Step 3 (Learn).
Need help? Email us at accelerator@globalgiving.org.Accelerator Training Program
Session #1: Setting SMART Goals
May 28th at 08:00am EDT
Session #2: Network Mapping + Advocates
May 29th at 09:00am EDT
Session #3: Storytelling + Calendar Planning
May 30th at 09:00am EDT
Session #4: Social Media + Email Campaign Strategy
June 1st at 09:00am EDT9:00:01 EDT – 23:59:58 EDT
Recurring Donations
• Double Count: Each unique
recurring donation will count
twice towards your goal of 40
unique donors
• 100% Match: Each unique
recurring donation up to
$200/month will have their
initial donation matched dollar
for dollar
• Bonus Prizes: $1K for the
project with the most recurring
donors at the end; $500 for the
project with the most recurring
donations on Bonus DayNEXT STEPS
In addition to raising $5,000 from 40 individual donors in 3 weeks,
set at least two SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under
Step 3 (Learn).
Need help? Email us at accelerator@globalgiving.org.How to start the
Accelerator right:
• Submit your project by June
1st.
• Join us on Facebook!
• Fill out the pre-Accelerator
survey
• Attend the Accelerator
trainings
• Complete your Homework
assignments
• Use the Accelerator HubQuestions?
Send us an email at accelerator@globalgiving.org or
give us a call at +1 (202) 232-5784You can also read
