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shelf talk SUMMER 2020
LIST OF CONTENTS
DISCOUNTS!
Brand Directory
What Makes a Successful Snack?
a note Better Bubbles for Every Mood
from PUG
On any typical day, you can find me in the aisles of the nearest grocery store. It’s, hands down, my favorite
Siete Family Foods Makes Mexican-
American Staples for All
place to be. I stroll through leisurely to admire the packaging designs on shelf. I pause for familiar foods in
inventive flavors + forms. I flip innumerable boxes over to unveil new-to-me ingredients. You might even
In the Basket, with Mackenzie Smith Kelley
say that grocery aisles turn me on. My heart goes aflutter for a cracker box with a sense of humor, or a
bottle of milk made from camels. (Yes, this exists.) The creativity is inspiring. The novelty is exciting.
Loaded Vegan Carrot Hot Dogs
But grocery stores aren’t built for this use. For one, they are entirely overcrowded, with an excessive
amount of product through which to sift. And, they are completely devoid of emotion. They lack any
story or contextual information to engage our senses. As a result, we aim to spend as little time in them as
Grain-Free Brown Sugar Maple
Pecan Cookies
possible. We enter, we follow along our prescribed lists (organized by aisle for particular Type A efficiency,
if you’re me) and we check out. If we did it right, we’ve exited with time we’re eager to devote elsewhere.
And while we may have spent a considerable amount of money inside, we’ve invested nothing in the
brands on shelf.
Ingredient Dictionary
I envisioned something different, something entertaining, something intentionally suited to discovery.
Along came Pop Up Grocer. Thank you for visiting and for making my dreams a reality! I hope you’ll stay
tuned to see what we’re up to and where we open next: @popup.grocer.
A Crossword PUG-le
With lots of love and gratitude,
brand directory brand directory
34 DEGREES in-Uganda snacks. Made simply with fruit and spices, our products taste delicious, you can feel good about what’s
AURORA
Jackfruit Chews and Plantain Chips are bursting with tropical in them and how they’re made.
@34degrees_ @auroraelixir
flavors and unique textures, without any added sugars or
34-degrees.com auroraelixirs.com
34 Degrees is the maker of deliciously light and crunchy
preservatives. But the goodness doesn’t stop there: every bite ATOKA PROMO CODE: 25FREE FOR 25% OFF + FREE SHIPPING
you take directly supports our mission to support sustainable @atokawellness
crackers for all occasions, including Snaps for snacking, 34 Aurora Elixirs are premium, sparkling beverages
supply chains. By working directly with farmers groups and atokawellness.com
Degrees Crisps for entertaining, and the mouthwatering 34 infused with whole-plant hemp extract. Our flavors are
producing in partnership with small businesses in Uganda, Inspired by Mother Nature and the benefits rooted
Degrees Sweet Crisps for satisfying a sweet tooth. 34 Degrees uniquely and intentionally concocted to enhance the
we create jobs and close the gap between source & consumer. in restorative herbs and nutrient-dense fruits, Atoka
was founded by successful restaurateur and global food natural aroma, taste, and efficacy of the hemp plant.
We’re on a mission to help you Snack on Purpose. Herbal Tonics can help nurture each stage of the daily
explorer, Craig Lieberman, after he discovered a uniquely Bright, balanced, and refreshing, Aurora Elixirs are
wellness journey. Crafted by our Master Herbalist, each
thin cracker wafer while traveling and studying in Australia. blended in small batches with a proprietary emulsion of
The experience inspired him to create his own irresistibly
ATHLE TIC BREWING unique formula provides key functional benefits and
Oregon-grown, organically farmed hemp and all natural
crunchy crisps, which he lovingly named after the latitude of
COMPANY delivers the same ‘dose’ of the curated herbal blend in
ingredients. Made in our own bottling facility to ensure
@athleticbrewing each bottle – Always vegan, plant-based and non-GMO.
Sydney – 34 Degrees. product quality and consistency, each 200 ml bottle
athleticbrewing.com Atoka has partnered with Thrive Global through their
contains 20 mg of hemp extract and 15 mg of CBD. They
AFIA PROMO CODE: POPU20 FOR 20% OFF FIRST ORDER #FirstRespondersFirst initiative to provide Herbal Tonics
are vegan, non-GMO, and gluten-free. We are woman
Alpine Start makes an instant coffee that helps you to first responders serving on the frontlines and caring for
@afiafoods founded, owned, and operated in Portland, Oregon.
own the morning. Our founder Matt Segal set out to patients affected by the Coronavirus. We are humbled to be
afiafoods.com
At Afia, we are on a mission to introduce the
make a great tasting coffee that can be mixed in any able to support these modern day heroes in their efforts to
BEARDED BROTHERS
temperature water and instantly enjoyed. All of our keep communities safe and healthy.
most delicious Mediterranean foods made in the @beardedbros
products are non-GMO and we are a proud partner of 1%
traditional way from our great great grandmother’s beardedbros.com
recipe and with our own modern twists. Using only
for the Planet. AURA BORA We created a whole food bar chock full of nutrients to
@drinkaurabora
simple, clean ingredients our falafel and kibbeh can stash in your backpack, briefcase, diaper bag, desk drawer
be used in everything from salads to sandwiches or
ATLAS PROVISIONS aurabora.com
or gym bag for the perfect snack to fuel you no matter
@atlasprovisions From the hills of San Francisco we bring you Aura
as a meal on their own! Hailing from Austin, TX, we where you go - from the mountains to the office to the
atlasprovisions.co Bora, an herbal sparkling water made from real herbs,
are a family-owned, women majority-owned, and playground. Clean, simple, all organic, and truly delicious.
PROMO CODE: PUGAUSTIN FOR 10% OFF fruits, and flowers. Our collection includes five fanciful
minority-owned business. The perfect snack bar for anyone and everyone - even
At Atlas Provisions we like to say that we‘re a passport varieties: lemongrass coconut, basil berry, cactus rose,
kids! Try all 3 (of our 7) flavors that we have within Pop
AMAZI FOODS for your palate. While you might not be able to hop peppermint watermelon, and lavender cucumber.
Up Grocer: Lone Star Vanilla Pecan, Bodacious Blueberry
on a plane and go somewhere new, we believe we can From the land to your hand comes Aura Bora, earthly
@amazifoods Vanilla, and Radical Raspberry Lemon.
transport you there through your taste buds. That’s why goodness and heavenly tastes. Enjoy ;)
amazifoods.com
we travel the globe to find you the best tasting, good
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for you foods from around the world. Not only do our
Amazi Foods is a mindful food company selling healthy, made-
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BE T TER BOOCH free spirit snacking, simply listening to your body and
CHERRY BOMBE
@betterbooch
feeding your soul.
BRUNCH CLUB MAGAZINE
betterbooch.com MAGAZINE @cherrybombe
100% tea-based, Better Booch premium single batch craft
BRANCH BASICS @brunchclubmag cherrybombe.com
@branchbasics
kombucha proudly offers eight delicious blends created brunchclubmag.com Cherry Bombe celebrates women and food by
branchbasics.com
with the finest organic herbs, adaptogens and botanicals. PROMO CODE: POPUPGROCER FOR FREE SHIPPING sharing the stories of everyone from industry icons
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Better Booch is made the traditional way with each batch BRUNCH CLUB is a magazine and community that’s to notable newcomers, encouraging creativity in
Branch Basics is on a mission to create healthy homes
brewed individually and expertly by in-house master centered on queer people of color. the kitchen, and bringing the Bombesquad together
by helping people remove their toxic cleaning supplies
brewers, using a proprietary process to ensure non- whenever possible. We tell these stories in our
alcoholic kombucha without pasteurization or machines
and replace with simple and safe products. Our non-
CAFÉ FEMENINO magazine and the Radio Cherry Bombe podcast.
stripping away alcohol. Better Booch also proudly
toxic, human-safe, versatile Concentrate replaces
COFFEE
supports City of Hope’s program in natural therapies.
every cleaning product in your home, while instantly
@cafefemeninocoffee CHOSEN FOODS
improving your air quality (when you remove the
cafefemeninocoffee.com @chosenfoods
BIG SWIG toxic stuff!). But Branch Basics is so much more than a
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cleaning company. Allison, Kelly and Marilee created
@bigswigwater Café Femenino Coffee is Fair Trade organic specialty Welcome to the sun-drenched utopia of Chosen Foods!
Branch Basics as a vehicle to educate and inspire others
bigswigwater.com coffee with women’s empowerment at its core. We buy The brand behind everyone’s favorite avocado-inspired
to create a healthy home in hopes that they, too, could
Thirst quenching bubbles balanced with fresh flavors beans exclusively from women-owned and operated kitchen staples including 100% pure avocado oil,
experience a transformation in their health. We invite
means a deliciously crushable beverage for any time of farms. We provide direct compensation to women cooking sprays, mayos, dressings and simmer sauces.
you to #TosstheToxins with us!
day. Our cans are bold, but our bubbles are refreshing, farmers, along with the opportunity and resources to Chosen Foods celebrates the vibrant culinary lifestyle of
not overwhelming. They’re perfect for soccer practice, enact positive change in their communities on their the Baja Med. The Avocado, Celebrated!
conference calls, cup holders or concerts— and
BREKKI terms. This ensures that women get their fair share,
everything in between. And no sugar means you can
@eatbrekki
improving the quality of coffee and the quality of CLEAN CAUSE
brekki.com
chug a Swig-ton. A zesty zip and a hint of flavor brings life for the millions of families at the heart of coffee. @cleancause
brekki is named for Australian breakfast culture.
Texas-sized refreshment. FIND THE SWIG. #WeStandForWomen cleancause.com
Where food is a lifestyle, an essential daily routine of
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BOHANA wholesome, healthy ingredients, thoughtfully prepared.
CANDID CLEAN Cause is an Austin-based beverage company
Our mission is to help people live a more balanced life
@bohanalife @eatcandid that gives 50% of our profits to support recovery from
with well-balanced food, like brekki. For breakfast,
bohanalife.com eatcandid.com alcohol and drug addiction via “CLEAN Kickstarts”
lunch, or snack time. Go ahead and create your own
PROMO CODE: BOHANALOVESPOPUPGROCER Candid NOONS are whole cacao crunch bites crafted for sober living scholarships. CLEAN Cause beverages are
healthy routine with brekki’s Overnight Oats with
FOR 20% OFF easy afternoon snacking. a sparkling, organic, Yerba Mate with 160mg of Better
ancient grains. Each cup is gluten free, vegan friendly,
Bohana’s popped water lily seeds are a delicious and Caffeine™.
and has no GMO’s. Go ahead and #takeabrekki.
nutritious ayurvedic snack! At Bohana we believe in
brand directory brand directory
CLEVELAND KITCHEN great for those you love is the best way to form a lasting holistic sun care routine, Sunny Offense™ products
DROPPS
love affair with good food, that’s good for you. We make a enhance skin’s ability to manage oxidative stress,
@clevelandkitchen @dropps
line of healthy, easy to use food products that help you kill embrace proactive wellness and are crafted with simple
clevelandkitchen.com dropps.com
it in the kitchen. One home chef at a time. ingredients for stronger, more resilient skin. Sunny
At Cleveland Kitchen, we believe in creating world-class PROMO CODE: POPUPGROCER25 FOR 25% OFF
Offense™ products are made with ingredients from real
culinary fermented foods for all. From our humble roots Dropps is redefining the cleaning category with
growing up in our mother’s kitchen and at the farmer’s
COMPOUND BUT TER fruit, vegan, and free of gelatin and glucose syrup.
products that are effective, safer, and better for
market system she founded in Cleveland, we grew a
MAGAZINE people and the planet. Dropps follows a laundry list
passion for the best produce, healthy ingredients, and
@compoundbuttermag DADA DAILY of responsible practices: plant-based ingredients, no
compound-butter.com @dadadaily
delicious flavors. Our Dressings, Krauts, and Marinades animal testing, eco-responsible packaging, and carbon
Compound Butter is a biannual publication about dadadaily.com
bring fresh, healthy, fermented foods to the main course in neutral shipping. You’re one step closer to eliminating
food, art, and all the things in between. We feature PROMO CODE: TRYUS FOR 10% OFF
mouthwatering varieties made for any culinary creation! single-use plastic, and saving our oceans and water
work created by up and coming and creative folks DADA is about breaking the rules. Challenging what a
ways. Better for you, better for the planet.
CLIO SNACKS from all over the world. snack brand should be. Where a snack should be eaten.
@cliosnacks
Why snacks should elevate the ordinary. We are about
FARMHOUSE CULTURE
cliosnacks.com
CRUX bringing decadence to the table, from the desk to the
@farmhouseculture
@cruxtablets dinner party. Decadence that is guilt-free, mindfully-
PROMO CODE: CLIOPOPUP FOR 15% OFF farmhouseculture.com
cruxtablets.com crafted, and truly good for you. Inspired by the DADA
Hi. We’re the type of people who like to eat yogurt with Farmhouse Culture has been making unbelievably
crux + Water = You, Upgraded. Drop a crux art movement, we are rebelling against the status
our hands. It’s nice to meet you. Here at Clio Snacks we are flavorful foods through fermentation since 2008. It
effervescent tablet in water to create a delicious quo. Who says decadence is occasional? We say make
shaking up the yogurt category the first ever Greek yogurt all started with one small batch of organic sauerkraut
beverage that will help upgrade your day. Plant-based decadence a ritual. Elevate your snacking moment.
bar. Our all treat, no cheat bars consist of creamy, whole handcrafted by our founder, Kathryn Lukas to sell at
and with zero grams of sugar, crux is cost-effective, Dada. Daily Decadence.
milk Greek yogurt wrapped in chocolate, combining the a local farmer’s market. From that day on, we’ve been
portable, and environmentally friendly.
nutritional benefits of yogurt – 8-9g protein and billions committed to transforming simple, organic ingredients
of probiotics – with the convenience of a bar. These bars
DEEP INDIAN KITCHEN into naturally probiotic superfoods and unforgettable
will be your go-to to help power you through morning
DABBLY @deepindiankitchen
snacking experiences. Pile on the Kraut, grab a Gut Shot
@bedabbly deepindiankitchen.com
commutes, school drop-offs, endless afternoon meetings, for its digestive benefits, and explore the one-of-a-kind
dabbly.com Deep Indian Kitchen is a family-owned and operated
or anything the day throws your way. flavors only found in our Kraut Krisps.
Eat your sun care, yup eat! Dabbly™ Sunny Offense™ Indian food company that makes deeply satisfying
COCO
delicious edible daily supplements fortifies skin from meals, breads, and appetizers. Their options include
FAVOUR
the inside out, increases skin’s resistance and helps high-protein/gluten-free Chicken Tikka Masala, hand-
@mycocobox @favourgum
to promote softer, healthier skin. Sunny Offense™ stretched Garlic Naan that gets baked in a traditional
cocobox.us favourgum.com
products come in two tasty forms – Gummies and tandoor oven, and plant-based Potato & Pea Samosas
PROMO CODE: POPUP15 FOR 15% OFF PROMO CODE: POPUPG FOR 10% OFF
Shots. A great complement to sunscreen as part of a with Tamarind Mint Chutney.
Coco was founded on the idea that cooking something As a tool for self-care in the realm of mental health &
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stress management, reliability is non-negotiable — so and grass finished meatballs in early 2019. In addition to you all the highs of life without the booze. Everything interviews, features, photo essays, recommendations,
Jamie Grimstad, Gigi Grimstad, & Margaret Luce teamed tasting great, the high-quality beef is free of hormones inside our bottle was created to soothe and stimulate, and more that will pique your curiosity, make you
up to find a solution. As we each experimented with all and antibiotics. Sample all three amazing meatball and with each glass we promise to kick up the energy laugh, change your perspective, or just give you
the various forms of CBD, we realized that the countless recipes and experience “beef done better.” and calm down the mind. something to do on a slow, stoned Sunday.
positive effects are very real, but entirely unreliable.
Enter Favour, a functional chewing gum powered by FITJOY GOODPOP GRLSQUASH
higher-bioavailability CBD, created out of the need @goodpop @grlsquash
@fitjoy
for reliability, consistency, & efficacy in the CBD goodpops.com grlsquash.com
fitjoyfoods.com
market. Verified by third-party lab testing, our formula PROMO CODE: POPOFF10 FOR 10% OFF PROMO CODE: FAMSQD FOR 15% OFF
FitJoy makes joyful snacks fit for all! That means we
guarantees precise distribution for 100% consistency Since our humble beginnings at the Farmers Markets GRLSQUASH is a Boston-based womxn’s food, art, and
meticulously select ingredients that avoid inflammatory
with each & every dose. in Austin in 2009, GoodPop® Frozen Pops have culture journal. Our mission is to highlight the overlaps
ingredients while ensuring the taste is bold enough to put
always been made with the best non-GMO, Fair Trade of these worlds with words, images, and recipes from our
a smile on your face. We have a line of delicious pretzels
FEARLESS KE TO that are free from grains, gluten, GMOs & dairy. They’re the Certified, organic and locally sourced ingredients. contributors. We promise to always empower, support,
@fearlessketo Our mouthwatering GoodPops come in unique flavor and amplify members of the GRLSQUASH community.
perfect snack for the moments that create real joy in life!
fearlessketo.com combinations that are dairy-free, vegan and gluten- We believe in nourishing the mind, belly, and soul for all,
PROMO CODE: FEARLESSPOPUP20 FOR 20% OFF FROM THE GROUND UP free so that you can indulge in a classic ice cream but especially for the underrepresented: womxn, femmes,
Based in Dallas, Fearless Keto is a female-founded truck favorite without the guilt! And the “Good” in QTBIPOC, trans, and genderqueer folks.
@fromthegroundupsnacks
company with the mission to make living a low carb our name, GoodPop, isn’t just about the ingredients
fromthegroundupsnacks.com
lifestyle easier and tastier than ever before. All product Real Food From The Ground Up snacks are delicious, we use or the way our pops taste, it’s an integral HEART WATER
recipes are carefully crafted by Mary, one of the co- part of our dedication to using our frozen treats as a @heartwater
crave-worthy snacks with a plant-based twist. Made
founders and a seasoned dietitian of 30+ years with vehicle to do social Good. drinkheartwater.com
with Real Cauliflower and Butternut Squash to give you
a Masters of Nutrition and Dietetics from The MGH PROMO CODE: PUG10 FOR 10% OFF
more of what you love – MORE flavor, MORE crunch,
Institute of Health Professions. Try our Keto Candied and MORE bites per serving. Available in all your go-to GOSSAMER Heartwater brings you artisan alkaline rainwater that’s
Walnuts, Cookie Bites, and Pancake & Muffin Mix! @gossamer sustainable, delicious and full of heart, harvested
favorites- crackers, pretzels, tortilla chips, and puffed
gossamer.co right here in ATX. We responsibly & efficiently harvest
snacks. Always non-GMO, gluten free, and vegan!
FIF T Y FIVE FARMERS PROMO CODE: NEWFRIEND FOR 10% OFF rainwater, saving the depleting water resources our
@55farmers GHIA Gossamer is a lifestyle brand and publication for people cities depend on, while fighting plastic waste with a
who also smoke weed. We make a biannual print commitment to using recyclable containers. Our water
fiftyfivefarmers.com @drinkghia
magazine, a cult-favorite sleep tincture, and do our is cloud-harvested, nature-purified, and micro-filtered,
Fifty Five Farmers™ beef comes from a collective of drinkghia.com
best to look at the world—travel, design, art, culture, ensuring the purest water on the planet. Through story,
Organic farms in Australia committed to the most Clear-eyed and high minded, GHIA is a new non-
and food—through a green lens. We tell stories that we are uniting communities around the globe to ignite
humane and regenerative farming practices. The new alcoholic apéritif inspired by the Mediterranean. Our
channel the mindset of someone having their best high: a ripple effect of authenticity and empathy for people
brand launched with three flavors of organic, grass-fed products are made entirely of botanical extracts to give
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everywhere. 23% of profits flow to the Heart Water When we say lemons, we mean real lemons. When we We bring the powerful benefits of 100% Ancient Grains, Himalayan Salt, Mediterranean Herbs, and Pico de
Foundation, helping improve the lives of children say fresh, we mean no preservatives. We even created Vegan, non-GMO, Clean Label, Gluten Free and Top 12 Gallo. Claiming non-gmo, gluten-free, vegan, and
suffering from poverty, disease and addiction. a special cold process to maintain the true flavors of Allergen free together with an incredible flavor and a kosher - they are a perfect snack for almost any eater.
our real food ingredients. Trust us, it’s worth it. You can brand that is all about fun! Ka-Pop! snacks uniquely Our commitment to nutrition also means that our
HILMA taste the difference. combine all-family taste, authenticity and joy in a truly chips are packed with 7g of protein and 3g of fiber
@hilma_co healthy snack. to keep you truly satiated between meals. Try them
hilma.co JOYÀ alone or as a sturdy sidekick to your favorite dip, and
PROMO CODE: AUSTIN10 FOR 10% OFF @thejoyalife KARMA NUTS Say Yum to Nutritious!
Hilma is updating the medicine cabinet with natural joya.ca @karmanuts
remedies that are scientifically backed and accessible. PROMO CODE: PUGJOY20 FOR 20% OFF karmanuts.com KITCHDEE ORGANIC
All of our products are formulated by doctors, supported JOYÀ is an exciting new wellness brand on a PROMO CODE: 25KARMAPOPUPATX kitchdee.com
by research and made without dyes or fillers. They are mission to bring people moments of everyday joy FOR 25% OFF PROMO CODE: 20OFF FOR 20% OFF AMAZON ORDERS
naturally drug-free and have
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without compromising flavor. All Koia products have sustainable, plant-based fuel that will keep you running
MAYA KAIMAL FOODS with savory and lightly sweet, authentic flavors from
been formulated to include the nine essential amino like a boss. Whether you’re vegetarian, vegan, or just plain the Mediterranean. We believe that eating fast doesn’t
@mayakaimalfoods
acids for a complete protein—derived from ingredients awesome—eating Lupii is the perfect way to nourish your mean eating fast food, that bars on the go can feed your
mayakaimal.com
including almonds, pea, brown rice and chickpea. Koia body while making mama nature proud in the process. body and your senses, and that real, healthy food can be
Maya Kaimal Foods was founded by Julia Child Award-
products are vegan, non-GMO project verified, and free delicious and gourmet. We’re here to help raise the bar
winning cookbook author, Maya Kaimal. Maya draws her
of dairy, soy, artificial ingredients, excess sugar and MAGIC SPOON inspiration from family recipes and the many regional
on the definition of good eating by using ingredients
gluten, making them a high quality, nutritious plant- @magicspooncereal that are pure, unique and delicious.
flavors of India. Every product reflects her relentless quest
based beverage choice for consumers. magicspoon.com
for quality and her commitment to honoring the craft of
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home cooking, so that you can bring delicious Indian food
MINERAL
LIL BUCKS We’ve recreated your favorite childhood breakfast cereals,
into your life with ease. Open your eyes to the delicious
@mineralhealth
@lovelilbucks using high quality and protein-packed ingredients instead mineralhealth.co
diversity of Indian cuisine with Maya Kaimal’s homemade
lovelilbucks.com of just cheap sugar, wheat, and corn. Almost every box MINERAL is a new generation plant medicine brand
sauces, dals, rice and chana - coming soon!
PROMO CODE: PUGATX FOR 20% OFF in the cereal aisle is stuck in that old paradigm of grains, that sustainably grows, cultivates and formulates whole
Chicago-native Emily Griffith was living her best life GMOs, and sugar. We wanted to create a cereal inspired
MCTBAR plant hemp products to highest bioavailability for
surfing and working a marketing job in Sydney, Australia, by the flavors and nostalgia of Saturday-morning-cartoon balance in the body and mind. Our unique process and
@mctco
when she came across her new favorite superfood, cereal, that’s actually healthy. Magic Spoon is the childlike devotion to maintaining the integrity of the hemp plant
mctco.com
sprouted buckwheat. Blown away by the texture and cereal that’s gluten free, grain free, high protein, sugar allows us to curate full spectrum cannabinoid content
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next-level nutrition of sprouted buckwheat on top free, low carb…and fit for adults! to terpene ratio. Therefore, MINERAL products are
Venice Beach, CA based MCTBar is an emerging keto
of an acai bowl, Emily became obsessed with this naturally rich in CBD and ancillary cannabinoids that
nutrition bar company founded by a couple friends looking
sustainable superfood, and is on a mission to share the MAPLE HILL CREAMERY to cut sugar, add functional ingredients and still taste great.
nourish the body’s endocannabinoid system.
love of buckwheat with crunch-lovin’, health-conscious @maplehillcreamery
The bars contain only 2-3g net carbs, 10g collagen protein,
Americans! Lil Bucks sells their Lil Bucks sprouted maplehill.com
Organic MCT Oil from coconuts, prebiotic chicory root fiber
MUSH
buckwheat crunch in Original, Cacao and Matcha, and just Maple Hill 100% Grass-Fed Organic is 100% committed @mush
for gut health and sweetened by Monk Fruit, so no funny
launched their new Clusterbucks, adaptogenic buckwheat to milk with integrity. 100% of Maple Hill cows have eatmush.com
after tastes or indigestion. What we’re not: no added sugar,
clusters, in Chocolate Reishi and Turmeric Lemon Myrtle. outdoor access 365 days a year and only ever eat grass. PROMO CODE: PUG20 FOR 20% OFF
no sugar alcohols, lactose free, gluten free, non-GMO.
100% of our small family farms practice regenerative Like oatmeal. Unlike any oatmeal. Unlike traditional
LUPII farming. 100% of our milk is traceable from family farm
MEDBAR oatmeal, MUSH Overnight Oats are cold-soaked in dairy-
@getlupii to carton and supports fair wages for farmers. free mylk and never heated. By keeping the ingredients
@mymedbar
getlupii.com cool, we don’t cook off valuable nutrients. The resulting
mymedbar.com
PROMO CODE: POPUP15 FOR 15% OFF product is pudding-like in texture, decadent in flavor, and
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Lupii is here to offer a new perspective on protein. always fresh. 7 or fewer real ingredients in each. No heat
(VALID 6/1-6/30)
Tapping into Lupini power, we’re making tasty, pasteurization. No preservatives. No artificial flavors or
MedBar exists to represent what is real and nourishing
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colors. No prep required; just pop the top, peel the seal,
NO EVIL FOODS a versatile, clean source of energy for everybody—from
PARMCRISPS
and enjoy (spoon included under the lid)! your gym partner to your granola-eating neighbor.
@noevilfoods @parmcrisps
noevilfoods.com parmcrisps.com
NATURALLY PROMO CODE: NEFPOPUP FOR $2 OFF
OT TO’S NATURALS ParmCrisps are an all-natural snack made of 100%
CLEAN EATS + FREE SHIPPING
@ottos_cassava_flour
Cheese. They’re oven-baked in small batches, are
@naturallycleaneats ottosnaturals.com
No Evil Foods, makers of artisan Plant Meat, is hell-bent gluten-free, high-protein and keto-friendly. ParmCrisps
naturallycleaneats.com PROMO CODE: POPUP15 FOR 15% OFF
on disrupting the food system. Our small-batch plant- come in over 7 different flavors at retailers nationwide,
PROMO CODE: NCE10 FOR 10% OFF Otto’s Naturals is committed to making food traditions
based meats challenge the status quo by using simple, like Whole Foods, Target and Kroger.
Created out of Los Angeles by a mom & Pilates instructor, more inclusive for the vibrant gluten-free, grain-free
sustainable ingredients to recreate a traditional protein
Naturally Clean Eats brings clean convenience into every
experience that will blow your mind.
and food sensitivity community. Otto’s Cassava Flour
PHASEY
household with delicious plant-based nutrition bars, is a naturally Top 8 Allergen Free food with unrivaled
@phasey.co
promoting gut health with prebiotics and hidden spinach
NORA SNACKS similarities to wheat flour in taste, texture and
phasey.co
in every flavor! Dedicated to not adding anything processed, performance. Otto’s Cassava Flour subs 1:1 by weight in
@norasnacks PROMO CODE: POPUPGROCER15 FOR 15% OFF
sugary or fake - these bars are perfect for even the pickiest many of your favorite recipes, without tedious alterations.
norasnacks.com Phasey makes functional foods for better periods.
eater! No refrigeration necessary, a win-win for healthy If your recipe calls for cups, just reduce volume by 25%!
Nora’s seaweed snacks are unlike anything else on the Our nutritionist-formulated modern pantry staples
convenience on the go. Certified Vegan, Gluten Free, Kosher, Otto’s Naturals Cassava Flour is 100% plant-based, certified
market. Recently praised by editors at Bon Appétit for make phase-based eating easy and accessible. We
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kosher. Otto’s proudly bears the Autism Approved logo on
one-of-a-kind products include bite-sized, battered and our relationship with our reproductive health
NED flash fried Tempura and Spicy Tempura seaweed chips that
its products in support of the Autism Hope Alliance.
and provide everyday nutrition for the benefit of
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JERKY in six powerful seeds. Our Period Chocolate, a
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PIPSNACKS
takes a lot of steps to keep things purely simple and Ned
NORTHERLY Mushroom Jerky is vegan, gluten-free, soy-free, paleo
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At least one thing in life should be simple in LA. Oats are Pipsnacks is an heirloom snack food company restocking
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RAAKA CHOCOLATE
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REEL that maximize nutrition and minimize waste. By
SIE TE single-origin organic Cold Brew to our life-giving Coffee
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reel is 100% bamboo toilet paper delivered right to your Based in Austin, Texas, Siete Family Foods makes
keep it real...eat the peel!
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SPERO
Sacred Serve is the maker of a plant-powered line @sperofoods
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Endless pastabilities! Spoon away!
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because we’re plant based doesn’t mean we can’t meet. Tree Hive® makes the most delicious breakfast foods,
Chief Creative Officer Peter Robertson created a first- plants! Founded in Denver in 2014, The Honest Stand starting with our flagship syrup, which perfectly blends pure
STRY VE BILTONG of-its-kind, fresh gluten-free pasta for a friend who was pioneered the first organic, plant-based cheese-style Vermont maple syrup and Texas wildflower honey...then
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@stryvebiltong infuses it with cinnamon and Madagascar bourbon vanilla.
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SWEE T NOTHINGS TOHI palate. Bringing together Italian black & white truffles,
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After spending 4 years working together at a meat
ZEST Y Z
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Founded in 2007 in Santa Cruz, California, Verve fuses Vital Proteins® is the wellness brand for simple, collagen- exciting new flavors from the region on a healthy snack.
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Snacking is an American phenomenon
Words by Pop Up Grocer
Photo by Aaron Bernstein
In the 1970s, just 40% of Americans snacked throughout But sadly, not all of these newcomers will succeed. As our
two four
the day. Today, that number is over 90%. (By options increase, our attention span decreases.
“Take me back.” We’re drawn to flavors and formats that “Turn me on.” Familiar snacks in new formats, or utilizing
comparison, 38% of the French, for example, snack
remind us of our childhood. Magic Spoon is a wildly new ingredients, entice our senses. Atlas Provisions pops
every day.) In fact, snacking makes up half of all eating One of the perks of being a traveling grocery store is front
popular cereal, reminiscent of the Fruit Loops and Frosted lotus seeds like popcorn and 34 Degrees uses chickpeas to
occasions. This makes sense when you consider how row access to what people seek in a snack. And in the past
Flakes that graced our tables as kids. Ka-Pop!’s ancient transform the average cracker.
significantly the way we live our lives has changed year, over the course of opening shops across the country,
grain chips come in salt n’ vinegar, harkening to the
over the past 50 years. We are working more than ever we’ve learned a thing or two about what makes one crave-
before, resulting in an on-the-go, eat-with-speed need. worthy. Here’s what our community tells us:
vending machines at the community pool. Pipsnacks’ new five
cheese balls are everything and nothing like the Utz ones “Make it easy.” Above all, we want convenience, and one
And we’ve disassociated from the family unit as it was,
we remember. less thing to think about. MedBar delivers savory on the
which centered on mealtime. Instead, we’re making one fly. MUSH makes overnight oats portable, even including
independent, individual food choices… with frequency. “Make me feel better.” We want the things we’ve always
three a spoon under the lid. And Sweet Nothings packs organic
wanted—chips, pretzels, candy, ice cream—we just want
“Give me a bite.” Research shows that craving crunchy fruit, nuts, and seeds into a single-serve cup.
Snack brands have developed by the boatload, as a result. to feel a little bit better about them. Snacks that are free
foods may indicate signs of stress, anger, frustration, and
Most, working in direct response to the parallel demand from grain or gluten, for example, or have added benefits
resentment. So, it’s no surprise that 85% of our Instagram
for healthier options. Take energy bars, for example. In like probiotics or high protein will garner interest.
audience expressed a preference for crunchy snacks.
1986, PowerBar was the energy bar aisle. Visit any grocery
These are stressful times we’re living in.
store in 2020, and you’ll have more than 35 to choose from.better bubbles
for every mood
Words by Tess Falotico
Photo by Aaron Bernstein
We’ve long passed peak seltzer. Now, it’s time for the beers. Athletic Brewing’s IPAs, golden ales, and more all
When You’re Over That Other City of Hope, an organization dedicated to researching
new wave of bubbles—bubbles that boost your energy contain less than 0.5% ABV. naturopathic treatments for cancer and other diseases,
or improve your digestion or clear your skin or just Flavored Seltzer Brand and give their post-brew tea to farmers for compost.
taste exceptionally better. They’ve got all of the good
When You Know ACV is Good Big Swig’s made-in-Austin bubbles come in fun flavors
things (inventive flavors, health benefits, cool cans) that celebrate the Lone Star state—think key lime,
When It’s 85 and Sunny
and none of the bad (chemicals, excessive sweeteners, For You but Can’t Bring Yourself chile mango, and jalapeño pineapple—and have no
Aura Bora’s herbal sparkling waters have only a
mediocre taste). And, of course, we’re stocked with
to Drink Vinegar added sugar or nasty chemicals. Win, win. Try them
handful of ingredients each, none of which are sugar.
these new-school fizzy drinks—one for every mood. straight or mix them into cocktails. Pairs well with
Poppi’s seltzers are spiked with apple cider vinegar— Instead, their cans are filled with things like rose
breakfast tacos and smoky BBQ brisket.
which can help clear your skin, improve digestion, lower extract, basil, and lavender. Every flavor (cactus rose!
When You’re Not Drinking But cholesterol, stabilize blood sugar, and boost energy— lemongrass coconut! peppermint watermelon!)
Just Want a Cold Beer and sweetened with fruit for balanced, refreshing flavor. When You’re Hiking Laurel is more refreshing than the last.
After cutting alcohol out of his life, Bill Shufelt was
The husband-and-wife duo behind the brand started at
Canyon with Your Dog (If Only
the Dallas farmers’ market before landing a Shark Tank
frustrated by the lack of tasty, stigma-free, non-alcoholic
in Your Dreams) bubble
s
investment that helped them bring their prebiotic-rich
drinks available to him. He obsessively tinkered with
seltzers into stores across the country. Los Angeles-based Better Booch makes organic
the typical small-batch brewing process until he figured
kombucha in flavors like horchata, rose, and cherry
out how to make extraordinary non-alcoholic craft
with no added sweeteners. Plus, they partner withYou can also read
