Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
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Shopping That Makes You Feel Good While Doing Good
www.fairmarch.com
Consumers want sustainable products and are willing to
pay up to 20% more. Covid19 has reinforced this need
“They’re looking beyond tangible products and actually “One quarter of Millennial survey
trying to understand what is it that makes the company respondents stated that they would pay
tick. What’s its mission? What’s its purpose? And an extra 11 to 20 percent for a
what is it trying to build for us as a society? product that has been certified as
socially compliant.”
- Bo Finneman
“In China, 60 percent of Gen Zers and millennials
surveyed state that they are trying to minimize the negative effects their eating
habits have on the environment”
Sustainability is key to appeal to CURRENT and FUTURE customers and talent
3
Companies that champion sustainability not only succeed, they are also the most innovative and resilient They know that SUSTAINABILITY is key to remain at the forefront 4
Social Enterprises in Asia are not only FRAGMENTED, they
are also UNDIFFERENTIATED from regular businesses.
SE
SSA 5 1 SSA
4
Individual Retail? Too costly
consumers
SE 2
Lazada or Shopee?
Compete on price, SE
A identity lost in the “ocean”
Corp. SE 3
Corporate buyer
SE N….
B
Corp.
Terminology:
1. SE: Social Enterprise, including startups and those run by SSAs
2. SSA: Social Service Agency including several charities and non-profits
Customers who are aware also lack a platform they can TRUST
3. Refer to Appendix A for more info about the problem
Fairmarch is a CONVENIENT and RELIABLE online marketplace for
consumers and businesses to SHOP and DO GOOD. Being on our
platform differentiates SEs from regular businesses
SSA Consumers
4 SE Corporate
N…. Customer 1
SE 1
SE 2 Corporate 2
Online
marketplace
SSA 5 for good
SE
6
SE 3
By the way,
cross-selling, We6 help our partners and customers ride the wave of responsible consumption
collaborations by connecting legitimate SEs w/ impactful shoppers
Not only is this a $10 trillion dollar opportunity, it is also growing
rapidly, especially in Asia
Asian Retail Market
“Currently, the region is
generating about three-
> US$10 Trillion quarters of global retail
growth and about two-thirds
of online growth.”
Global Retail Market Size
~ US$24 Trillion
The rise of consumption and e-commerce in Asia are the dual-engines of our growth 7
And Fairmarch is in an advantageous position to ride this unstoppable
wave. Our positioning is unique and our model is VERY SCALABLE
The Specialists
The Market Is
Moving This
Way, but not
fast enough
Social Good
The Generalists Sustainability
Our position is extremely hard for incumbents to adopt at a strategic level. 8
When it comes to sustainability, being in Singapore adds to that advantage. And Singtel is the IDEAL PARTNER TRUST FINANCE NETWORK PRESTIGE The Singapore advantage is hard to replicate elsewhere. Fairmarch will have a front- row seat to the future consumer, and Singtel has access to our target markets 9
We shifted our platform to an online marketplace this March 2020 and
focused on a B2B2C strategy with minimal ad spending.
Business Model
Sales through
corporate
collaborations
Corporate
Customer
10% - 20%
commission on each Direct sales to
transaction consumers
Social Enterprises,
Charities, Non-
profits, Social Consumer
Service Agencies
As we wanted to grow faster and focus on ENABLING and EMPOWERING 10
Fairmarch.com online consumer sales have increased by 500% since
April while offline sales are starting to pick up.
+300% +540% +30% 50%
WEB TRAFFIC SKUs VENDORS Inclusive Hires
Monthly, Aug 2020 vs 2019 Avg Vs. March 2020 SKU count, Vs. Dec 2019 (30 to 40+) 2 of the 4 FM employees
115 to 740 in Sep 2020) are PWDs, working as
+100% vs Apr 2020 digital marketers
Online Sales Growth (Apr – Sep 2020, excluding corporate sales)
11Our stores are diverse and many are well known SEs, charities or non-
profits
Partnerships
Social Enterprise and Social Service Agency Network
12Corporates are also coming to buy from us and we’ve entered the
relatively untapped SME market. They are also starting to find us
through online channels
Corporate gifting & voucher customers
(Munich Re Syndicate Singapore)
13Corporates and agencies like to work with us because we provide
convenience, quality and legitimacy. Fairmarch is an efficient channel
for CSR and gaining sector insights
Corporate and project partners
14The Fairmarch brand is also gaining recognition, often going up
against much bigger or more experienced competitors
Projects invited to pitch for:
Online Marketplace for Purple Parade
Online Marketplace for SG Enable
Online Marketplace for NVPC Giving Week
Xmas Marketplace for the Big 4 Audit Firms
15Our team is diverse and motivated. We also see things from different
perspectives
Victor Chua – Co-founder, Strategy & Ops Reyhan Faustino – Digital Merchandiser Intern
Based in (country): Singapore, Malaysia Based in (country): Singapore, Indonesia
Experience Experience
• Consulting/Strategy – TusHoldings, CreditEase, AT Kearney • Graphic design, branding, store curation
• Engineering – Cummins, GE Lasalle School Of Arts
• MBA – Tsinghua-MIT, BEng Hull
Jorena Tan – Digital Marketer
Based in (country): Singapore
Experience Name of company: Fairmarch Pte. Ltd.
• Digital Marketing & Social Media – Bloomback, SPH AsiaOne ACRA business no.: 201835383G
Jorena is deaf URL: http://www.fairmarch.com
Incorporated in 17/OCT/2018
Edwin Tan – Social Media Content & Projects
Based in (country): Singapore No. of employees: 4
Experience Mentors:
• Team Member – Tomowork Kinetic One, Quest Ventures, Singtel ,Social
Edwin Tan is visually impaired Collider
Age range 19 – 40+ 16So why invest in Fairmarch?
Scalable
Differentiated in a huge market
Traction
Together with inclusive finance, Fairmarch is a powerful channel to achieve impact
And that’s not all…
17…together, we have the potential to fast-forward sustainability
SUBSTANTIALLY
Asian Retail Market
10% of US$10 Trillion
1. The $1 trillion in total sustainable investment funds globally in 2020
2. Solar power capacity for 40x Singapore
3. 160x UNDP 2020 Budget
And it’s self-sustaining consumer spending. This is our long term goal
18CONTACT DETAILS
victor@fairmarch.com
www.fairmarch.com
hello.fairmarch
fairmarch
19Appendix I: Market size (SG)
SE TAM Projection (CAGR ~8%)
Total Addressable 1000
Market (2019) 900
800
SGD 640 Million 700
SGD Million
600
(SE Consumer retail) note 1 500
400
300
SGD 38 Million 200
100
(SE corporate gifting) note 2
0
2019 2020 2021 2022 2023 2024
Year
SE Consumer SE Corporate
Source:
1. SE Consumer Retail Market: (Total retail 2017 $48.5B – $12B motor vehicles) x 35% (SE ready buyers) x 5% (buyers spend 5% of retail budget on SE products)
2. SE Corporate Gifting Market: Total SGD381mil Assuming a quarter of SG’s 678,000 taxpaying companies 3 spend an avg. of $10 on 100 gifts 3 times a year. Assume 10% SE products
3. https://www.singstat.gov.sg/modules/infographics/retail
4. http://bschool.nus.edu.sg/acsep/wp-content/uploads/sites/19/2019/03/Public-Perception-Study-on-Social-Enterprises-in-Singapore-2016.pdf - translates to CAGR ~8% 20You can also read
