Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network

 
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
Shopping That Makes You Feel Good While Doing Good

      www.fairmarch.com
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
Consumers want sustainable products and are willing to
pay up to 20% more. Covid19 has reinforced this need
“They’re looking beyond tangible products and actually                                “One quarter of Millennial survey
trying to understand what is it that makes the company                                respondents stated that they would pay
tick. What’s its mission? What’s its purpose? And                                     an extra 11 to 20 percent for a
what is it trying to build for us as a society?                                       product that has been certified as
                                                                                      socially compliant.”
- Bo Finneman

“In China, 60 percent of Gen Zers and millennials
surveyed state that they are trying to minimize   the negative effects their eating
habits have on the environment”

             Sustainability is key to appeal to CURRENT and FUTURE customers                                and talent
                                                                                                                               3
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
Companies that champion sustainability not only succeed,
they are also the most innovative and resilient

   They know that SUSTAINABILITY is key to remain at the forefront   4
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
Social Enterprises in Asia are not only FRAGMENTED, they
       are also UNDIFFERENTIATED from regular businesses.

                                                                                                 SE
                                                      SSA 5                                       1           SSA
                                                                                                               4

    Individual                                                                  Retail? Too costly
    consumers
                                                                                                                     SE 2
                                                                               Lazada or Shopee?
                                                                              Compete on price, SE
                                                          A                 identity lost in the “ocean”
                                                         Corp.                                                              SE 3
                                                     Corporate buyer

                                                                                                  SE N….
                                                                                   B
                                                                                  Corp.

Terminology:
1. SE: Social Enterprise, including startups and those run by SSAs
2. SSA: Social Service Agency including several charities and non-profits
                                                                            Customers who are aware also lack a platform they can TRUST
3. Refer to Appendix A for more info about the problem
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
Fairmarch is a CONVENIENT and RELIABLE online marketplace for
       consumers and businesses to SHOP and DO GOOD. Being on our
       platform differentiates SEs from regular businesses

                 SSA                                                     Consumers
                  4        SE                                                                Corporate
                           N….                                                               Customer 1

      SE 1
                         SE 2                                                                Corporate 2
                                                    Online
                                                  marketplace
             SSA 5                                 for good

                                SE
                                 6
                  SE 3

By the way,
cross-selling,           We6 help our partners and customers ride the wave of responsible consumption
collaborations           by connecting legitimate SEs w/ impactful shoppers
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
Not only is this a $10 trillion dollar opportunity, it is also growing
rapidly, especially in Asia

Asian Retail Market
                                                   “Currently, the region is
                                                   generating about three-
> US$10 Trillion                                   quarters of global retail
                                                   growth and about two-thirds
                                                   of online growth.”
Global Retail Market Size

~ US$24 Trillion

  The rise of consumption and e-commerce in Asia are the dual-engines of our growth   7
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
And Fairmarch is in an advantageous position to ride this unstoppable
wave. Our positioning is unique and our model is VERY SCALABLE
  The Specialists

                                     The Market Is
                                     Moving This
                                     Way, but not
                                     fast enough

                                                                   Social Good
    The Generalists                                                Sustainability

      Our position is extremely hard for incumbents to adopt at a strategic level.   8
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
When it comes to sustainability, being in Singapore adds to that
advantage. And Singtel is the IDEAL PARTNER

TRUST

FINANCE

NETWORK

PRESTIGE

  The Singapore advantage is hard to replicate elsewhere. Fairmarch will have a front-
  row seat to the future consumer, and Singtel has access to our target markets        9
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
We shifted our platform to an online marketplace this March 2020 and
focused on a B2B2C strategy with minimal ad spending.

Business Model

                                                                          Sales through
                                                                            corporate
                                                                          collaborations

                                                              Corporate
                                                              Customer
                             10% - 20%
                         commission on each          Direct sales to
                            transaction               consumers
 Social Enterprises,
   Charities, Non-
   profits, Social                                                                 Consumer
  Service Agencies

         As we wanted to grow faster and focus on ENABLING and EMPOWERING                  10
Shopping That Makes You Feel Good While Doing Good - www.fairmarch.com - Asian Venture Philanthropy Network
Fairmarch.com online consumer sales have increased by 500% since
  April while offline sales are starting to pick up.

          +300%                          +540%                        +30%                       50%
          WEB TRAFFIC                    SKUs                         VENDORS                    Inclusive Hires
Monthly, Aug 2020 vs 2019 Avg   Vs. March 2020 SKU count,   Vs. Dec 2019 (30 to 40+)   2 of the 4 FM employees
                                115 to 740 in Sep 2020)                                are PWDs, working as
+100% vs Apr 2020                                                                      digital marketers

           Online Sales Growth (Apr – Sep 2020, excluding corporate sales)

                                                                                                           11
Our stores are diverse and many are well known SEs, charities or non-
profits

 Partnerships
 Social Enterprise and Social Service Agency Network

                                                                 12
Corporates are also coming to buy from us and we’ve entered the
relatively untapped SME market. They are also starting to find us
through online channels

Corporate gifting & voucher customers

    (Munich Re Syndicate Singapore)

                                                                    13
Corporates and agencies like to work with us because we provide
convenience, quality and legitimacy. Fairmarch is an efficient channel
for CSR and gaining sector insights

Corporate and project partners

                                                                 14
The Fairmarch brand is also gaining recognition, often going up
against much bigger or more experienced competitors

Projects invited to pitch for:

Online Marketplace for Purple Parade

Online Marketplace for SG Enable

Online Marketplace for NVPC Giving Week

Xmas Marketplace for the Big 4 Audit Firms

                                                                  15
Our team is diverse and motivated. We also see things from different
perspectives

 Victor Chua – Co-founder, Strategy & Ops                        Reyhan Faustino – Digital Merchandiser Intern
 Based in (country): Singapore, Malaysia                         Based in (country): Singapore, Indonesia
 Experience                                                      Experience
 •  Consulting/Strategy – TusHoldings, CreditEase, AT Kearney    •   Graphic design, branding, store curation
 •  Engineering – Cummins, GE                                    Lasalle School Of Arts
 •  MBA – Tsinghua-MIT, BEng Hull

 Jorena Tan – Digital Marketer
 Based in (country): Singapore
 Experience                                                      Name of company: Fairmarch Pte. Ltd.
 •   Digital Marketing & Social Media – Bloomback, SPH AsiaOne   ACRA business no.: 201835383G
 Jorena is deaf                                                  URL: http://www.fairmarch.com
                                                                 Incorporated in 17/OCT/2018
 Edwin Tan – Social Media Content & Projects
 Based in (country): Singapore                                   No. of employees: 4
 Experience                                                      Mentors:
 •  Team Member – Tomowork                                       Kinetic One, Quest Ventures, Singtel ,Social
 Edwin Tan is visually impaired                                  Collider

                                         Age range 19 – 40+                                                     16
So why invest in Fairmarch?

                                                             Scalable
 Differentiated in a huge market

                                                              Traction

   Together with inclusive finance, Fairmarch is a powerful channel to achieve impact
   And that’s not all…
                                                                                    17
…together, we have the potential to fast-forward sustainability
SUBSTANTIALLY

                                         Asian Retail Market
       10%                  of           US$10 Trillion

 1. The $1 trillion in total sustainable investment funds globally in 2020

 2. Solar power capacity for 40x Singapore

 3. 160x UNDP 2020 Budget

      And it’s self-sustaining consumer spending. This is our long term goal
                                                                               18
CONTACT DETAILS
      victor@fairmarch.com

            www.fairmarch.com

                     hello.fairmarch

                      fairmarch
                                       19
Appendix I: Market size (SG)
                                                                                                       SE TAM Projection (CAGR ~8%)
                Total Addressable                                                        1000

                  Market (2019)                                                           900

                                                                                          800

      SGD 640 Million                                                                     700

                                                                           SGD Million
                                                                                          600

       (SE Consumer retail) note 1                                                        500

                                                                                          400

                                                                                          300

         SGD 38 Million                                                                   200

                                                                                          100

      (SE corporate gifting) note 2
                                                                                            0
                                                                                                2019     2020            2021            2022            2023           2024
                                                                                                                                 Year

                                                                                                                  SE Consumer     SE Corporate

Source:
1. SE Consumer Retail Market: (Total retail 2017 $48.5B – $12B motor vehicles) x 35% (SE ready buyers) x 5% (buyers spend 5% of retail budget on SE products)
2. SE Corporate Gifting Market: Total SGD381mil Assuming a quarter of SG’s 678,000 taxpaying companies 3 spend an avg. of $10 on 100 gifts 3 times a year. Assume 10% SE products
3. https://www.singstat.gov.sg/modules/infographics/retail
4. http://bschool.nus.edu.sg/acsep/wp-content/uploads/sites/19/2019/03/Public-Perception-Study-on-Social-Enterprises-in-Singapore-2016.pdf - translates to CAGR ~8%       20
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