SIGEP POST SHOW REPORT 2019
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SIGEP
POST
SHOW
REPORT
2019
ORGANIZED BY
ORGANIZED BY
1
Approved
Event
SIGEP COMMUNITY
SIGEP represents the SIGEP is worth more “Made in Italy” means
ultimate show at this moment than any other show in terms quality, innovation, design and
as it dictates future trends of communication. To us, it lifestyle. I highly recommend
and, every year, attracts the represents the starting point of SIGEP because you can see
main players in the gelato every new year as it coincides everything, all the trends that
industry from all over the with the beginning of a new are happening in the market.
world. SIGEP represents the season, but especially here
moment of the year when we we can meet the entire Key Karina Nakay
talk gelato in worldwide terms. world we are offering our Food & Beverage Coordinator
products to. ACCOR HOTEL BRASIL
Achille Sassoli
Director of Market Development Gianni Babbi
Marketing Director If you want to get some new
CARPIGIANI ideas, if you want to create or
BABBI
get some creativity going and
see how other people approach
SIGEP is by far the things, you can’t absolutely miss
official place where the SIGEP is a very SIGEP.
entire industry convenes important showcase
to explore the future trends because it allows us to
both learn about the latest Gary Winkler
and novelties of the coming President and Founder- Owner
years. markets and to consolidate
the relationships we already BROTHERS INTERNATIONAL
have in place. SIGEP DESSERTS CALIFORNIA - USA
Gianfranco Tonti represents an absolutely
President winning combination to SIGEP has become one of
Discover more at en.sigep.it
IFI us and we will definitely the most important trade fairs
continue to get involved in in the world, if not the most
the show also in the future. important because this is where
SIGEP is by far the
leading international trade Ennio Parentini all people, colleagues and
fair in the gelato world. General Manager customers meet now.
It’s absolutely a leader in ITALMILL Davide Comaschi
Italy, but we have seen Director of the Chocolate
its presence grow in all Academy Italia CALLEBAUT
continents over the years. We have found a number
SIGEP is a can’t-miss of international buyers at SIGEP.
appointment to us and the We see coffee and gelato as We and SIGEP… we grew
beginning of the gelato and two aspects of Made in Italy that up together. We’ve always invited
pastry season each year. complement each other and are our customers here and we have
appreciated all over the world. promoted the value of SIGEP
Francesco Osti We have been exhibiting at in the world over many years.
President SIGEP for at least 18 years now, We have tripled our presence
COMPRITAL or definitely since when the world here because SIGEP no longer
of coffee was not yet represented only speaks the language of
at the show. gelato, but also represents
SIGEP is an important the ‘sweetness’ of the Italian
Maurizio Giuli hospitality worldwide.
opportunity for us to meet up Marketing Manager
with our customers, but also to SIMONELLI GROUP Nicola Fabbri
acquire new customers that we Ceo
would hardly be able to reach FABBRI 1905
otherwise. SIGEP is one of the
key ‘tools’ we use to expand At SIGEP you can find
our presence worldwide. anything you need, from raw SIGEP is a good
materials to final product. platform, a good opportunity
Giorgio Agugiaro I think everyone will agree to find new products and to
Manager with me that “Made in Italy” discover new developments
AGUGIARO E FIGNA is now a brand that means or the novelties in pastry and
great quality. I will definitely baking.
recommend SIGEP because
that is where you can find all LC GROUP - PERU
SIGEP is always a the novelties, explore all the
key meeting point with our latest trends in the market
international buyers. It is the and, of course, you can find SIGEP is of inestimable value
most important trade fair in very interesting business to us. We have been a part of the
the gelato sector worldwide partners. show for many years now, and we
and it’s where, each year, became a Main Sponsor for all
we showcase the novelties of pastry and gelato competitions.
our products, for all markets. Elizaveta Krivorotko
Development Manager SIGEP is an integral part of the
Cristina Tosi Cheeseberry training course of our young
Direttore Manager RUSSIA pastry chefs and also of the most
MEC3 experienced.
ORGANIZED BY
Igor Maiellano
Director Market
2 VALRHONA ITALY
Approved
Event
SIGEP, HOME TO
THE SWEETNESS
BUSINESS
SIGEP is the leading world-class
B2B expo in artisan gelato and
confectionery.
Buyers, producers and distributors of gelato, pastry,
chocolate, coffee and bakery materials and equipment
experience SIGEP as the most exciting and engaging
business event of the year.
SIGEP unveils future trends and formats. It provides
extensive updates and introduces the coolest innova-
tions and tools for you to always keep cutting-edge and
competitive. And to develop your business
to the fullest.
Professionals in artisan gelato and confectionery
are in the limelight at SIGEP, an incredible showcase
of the Made in Italy and world excellence. A powerful
business enhancer offering unequalled international
competitions, trend analysis seminars, training ses-
sions and creative workshops.
ORGANIZED BY
3
Approved
Event
5 INTERCONNECTED
BUSINESS
COMMUNITIES GELATO
A 129,000-sqm showcase of the best and
latest in the global market of artisan gelato
and confectionery. Tours via five thematic
routes, one for each business sector, with all
routes interconnecting with one another and
integrating in a single, unifying vision of PASTRY
excellence in artisan gelato and confectionery.
SIGEP represents and rewards world-class
excellence. It introduces new formats, enhances
global networking and supports businesses and
professionals as they grow and expand.
CHOCOLATE
5
SUPPLY CHAINS
129.000
SQ.M. OF EXHIBITING
BAKERY
28
HALLS
COFFEE
ORGANIZED BY
4
Approved
Event
INGREDIENTS TECHNOLOGY PACKAGING FURNITURE DECORATIONS
ORGANIZED BY
5
GELATO
Approved
Event
SIGEP is the only trade show in the world featuring
the entire supply chain of artisan Gelato.
The global business platform where professionals and operators
from seven continents come together to enjoy a unique and inspi-
ring sensory experience featuring the leading international brands
in the sweet food business.
GELATO
This is a not-to-be-missed appointment for the presentation of Ingredients
new products, services and technological innovations. Technology
Small appliances
The undisputed leader in launching new trends, premises formats Refrigerated showcases
and events and competitions underscored by global excellence. Accessories, cups and
cones
This is the cornerstone of encounters of all supply chain
components: tradespersons, distribution chain, manufacturers,
trade associations and media.
AWARDS 2020
GELATO ARENA
> Gelato World Cup
the most prestigious
competition in the world
of Artisan Gelato.
ORGANIZED BY
6
PASTRY
Approved
Event
A world leading event for the entire supply chain of
the artisan pastry business
The traditional pastry section brings together all major companies
involved in ingredients, technologies, furnishings, packaging and
services. Here you will find the highest concentration of indu-
stry players in the world.
PASTRY
Ingredients
Sigep represents a not-to-be-missed appointment for anyone wi-
shing to appreciate the importance of the professional pastry sec- Technology
tor. A unique experience where operators can really experi- Small appliances
ment and understand the artisan confectionery market. Frozen finished products
Packaging and decorations
SIGEP presents a program of events celebrating the absolute
excellence in confectionery. The PASTRY ARENA and the par-
tner companies stands will host a series of events presenting the
peak excellence and professionalism in the art of confectionery.
AWARDS 2020
PASTRY ARENA
> Italian Pastry
Championship
> Sigep Giovani
a competition for vo-tech
schools.
ORGANIZED BY
7
CHOCOLATE
Approved
Event
The only world-class industry expo showcasing
the excellence all along the entire supply chain
of artisan chocolate.
The section dedicated to chocolate brings together the best Italian
and foreign manufacturers of chocolate and chocolate production
machinery, equipment and accessories, together with events, com- CHOCOLATE
petitions and demos dedicated to the precious “food of the gods”.
Ingredients
In a single trade-fair, operators can meet the most prestigious Technology
companies of the entire chocolate supply chain, accompanied Small appliances
by the great traditions of the pastry, gelato, bakery and coffee art.
Chocolate is always in the spotlight at SIGEP!
Also the top gelato and pastry competitions feature a number of
challenges involving master chocolatiers.
ORGANIZED BY
8
BAKERY
Approved
Event
At SIGEP you will explore the entire supply chain of
artisan baking!
The world excellence of raw ingredients and semi-finished products
combined with the innovation of the most advanced technologies
and latest trends of the Italian-style in retail formats.
The event, which is increasingly more opulent and comprehensive, BAKERY
hosts highly prestigious Italian and international brands and presents
what is a truly unique range of products in terms of internationality,
Ingredients
variety and technology at both artisan and industrial level. Technology
Small appliances
The entire bakery supply chain, centred on bakery, confectio- Processing
nery and pizza, will be taking part with ingredients, semi-finished
Packaging
products and a complete range of technologies, from machinery to
systems and equipment, besides services and furnishings - a truly
exclusive assortment, outlining new trends and exalting innovation.
All the business trends in the baking industry, with lots of in-
novative technologies, production and consumer trends, new
premises formats and marketing concepts.
AWARDS 2020
BAKERY ARENA
> Bread in the city
International Bakery Cup
ORGANIZED BY
9
COFFEE
Approved
Event
The entire coffee supply chain will be showcased
in a can’t missed event for the industry.
This section portrays the entire coffee supply chain through a major
exhibition and a series of international initiatives and competitions.
Sigep feature an articulate exhibition covering the entire supply COFFEE
chain of coffee, from the original plantations in different coun-
tries of the world, all through the many techniques and methods Ingredients
for coffee extraction, up to tasting. Technology
With all the products and technologies revolving around the
world of Espresso. With this extraordinary showcase featuring the
most prestigious brands of Made in Italy, the show completes the
range offered on display for bars + pastry parlours, bars + gelato
parlours, cafes, and coffee&bakeries, and enhances the many inter-
connections among product groups.
Sigep is the ideal context for all the finals of the WCE (World Cof-
fee Event). International circuit competitions promoted by the Inter-
national Speciality Coffee association.
AWARDS 2020
COFFEE ARENA
> 7 Italian Barista
Championships
dedicated to coffee.
ORGANIZED BY
10EXHIBITORS
Approved
Event
ACTIVITY SECTORS
4%
3%
FORNITURE
5% MEDIA / TRADE ASSOCIATIONS
5% SERVICES
CHOCOLATE
27%
GELATO
23%
BAKERY
23%
PASTRY
23%
COFFEE
1,250
EXHIBITORS
EXHIBITORS SURVEY
37
GEOGRAPHICAL
80% 89%
81%
ORIGIN WILL TAKE PART SAW A POSITIVE
AGAIN NEXT YEAR RETURN ON
15%
INVESTMENT
WOULD RECOMMEND
SIGEP TO
A COLLEAGUE
FROM ABROAD
ORGANIZED BY
11VISITORS
Approved
Event
BUYERS BY SECTORS
3%
VO-TECH SCHOOLS/
MEDIA 40%
6%
TRADE ASSOCIATIONS
OUT OF HOME /
SERVICES SHOPS /
CHAINS
24%
INDUSTRIAL FOOD
PRODUCERS
27%
DISTRIBUTION
ORGANIZED BY
12VISITORS
Approved
Event
OUT OF HOME/
40% SHOPS/
CHAINS
28%
GELATO / FROZEN YOGURT
27%
BARS / CAFÉS
17%
PASTRY / CHOCOLATE
10%
RESTAURANTS AND CATERING
7%
BAKERY / FRESH PASTA PRODUCERS
4%
PIZZA
4%
HOTELS
3%
FOOD SPECIALTIES
27% DISTRIBUTION
31%
DEALERS / RETAILERS
25%
AGENTS
23%
WHOLESALERS
16%
IMPORT / EXPORT
3%
LARGE-SCALE RETAIL
2%
PURCHASING GROUPS
ORGANIZED BY
13VISITORS
Approved
Event
GEOGRAPHICAL ORIGIN
74% EUROPE*
7% AMERICA
15% ASIA AND
OCEANIA
4% AFRICA
185 MOST REPRESENTED COUNTRIES
COUNTRIES Europe Asia / Oceania Americas Africa
* excluding Italy GERMANY ISRAEL USA MOROCCO
SPAIN CHINA BRAZIL EGYPT
FRANCE SOUTH KOREA CANADA ALGERIA
UK JAPAN PERU TUNISIA
GREECE LEBANON MEXICO
POLAND
HUNGARY
33,029 +3%
GEOGRAPHICAL
ORIGIN ITALY
INTERNATIONAL 17%
BUYERS 25% NORTHWEST
168,814
SOUTH
VISITS
135,785
ITALIAN BUYERS
21% 37%
NORTHEAST
CENTER
ORGANIZED BY
14VISITORS
Approved
Event
54%
PURCHASING DECISION - MAKERS
ROLES
37%
INFLUENCER
9%
OTHER
EXHIBITION SECTORS 5%
CHOCOLATE
OF INTEREST 35%
GELATO
16%
COFFEE
17%
BAKERY
27%
PASTRY
SURVEY 96% 88%
INTERNATIONAL
92%
TOP BUYER HIGHLY SATISFIED
WITH THE SHOW
WOULD RECOMMEND
SIGEP TO
A COLLEAGUE
HIGHLY SATISFIED
WITH THE MEETINGS
HAD WITH THE
EXHIBITORS
ORGANIZED BY
15MEDIA
Approved
Event
200
MILLION CONTACTS
MEDIA
925 >138 INTERNATIONAL
JOURNALISTS
Web - Direct Marketing
531,483
UNIQUE WEBSITE
USERS
210,000 PROFILED PROFESSIONALS
150 DIRECT MARKETING CAMPAIGNS
9,000
DOWNLOADS OF THE
SIGEP SOCIAL MEDIA APP
Social Media @sigepRimini
More than 10,000 pictures at #SIGEP2019!
67,961 FACEBOOK FANS
24,700 INSTAGRAM FANS
ORGANIZED BY
16AWARDS
Approved
Event
Competitions, workshops and training
1.300
EVENTS
GELATO PASTRY
Sigep
23 Gelato
COMPETITIONS d’Oro UNIORES
2019
9 OF WHICH Italian selection of the
PASTRY
INTERNATIONAL Gelato World Cup WORLD
CUP
2.300
PROFESSIONALS
Sigep Gelato d’Oro
Awards
Pastry World Cup
JUNIORES
CONTESTANTS
AND JUDGES 12 GELATO 12 TEAMS
ARTISAN MAKERS 24 CONTESTANTS
4
ARENAS
12 CHEFS
12 PASTRY CHEFS
14 INTERNATIONAL
JUDGES
4 ICE SCULPTORS 7 CHALLENGES
85
SPEAKERS
13 JUDGES
8 CHALLENGES
ROAD SHOW BAKERY COFFEE
ITALIAN
BARISTA
& COFFEE
CHAMPIONSHIPS
Gelato Festival Young Ideas Italian Barista & Coffee
Championships
16 STAGES: 8 TEAMS 7 COMPETITIONS
9 Europe 16 CONTESTANTS 70 CONTESTANTS
5 United States 5 JUDGES 18 INTERNATIONAL
2 Japan JUDGES
5,000 GELATO
ARTISAN MAKERS
17Approved
Event
3 GOOD REASONS
TO BE THERE
1. It's the place to be
for all players in the supply chains of Gelato, Pastry,
Chocolate, Baking and Coffee.
From producers to distribution chain operators,
retailers, trade associations and media.
2. It's the best showcase
to explore and discover the latest trends, business
formats, events and competitions under the banner
of the Italian style and world excellence.
3. It’s the only show in the world
where you can meet representatives from the leading
brands in the world of gelato and artisan confectionery.
SIGEP is also the perfect context for scheduling
a tour of visits to their headquarters as a follow-up
of the show.
ORGANIZED BY
18Approved
Event
LAYOUT 2020
GELATO INTERNATIONAL COFFEE BAKERY
ARENA BUSINESS LOUNGE ARENA ARENA
BREAD
Gelato IN THE
CITY
World Cup INTERNATIONAL BAKERY
CONTEST
C7 C6 C5 C4 C3 C2 C1 D1 D2 D3 D4 D5 D6 D7
WEST EAST
GATE GATE
A7 A6 A5 A4 A3 A2 A1 B1 B2 B3 B4 B5 B6 B7
RAILWAY STATION
INNOVATION PASTRY
SOUTH GATE PLAZA ARENA
SIGEP AROUND THE WORLD
Approved
Event
FEBRUARY MARCH APRIL
RIMINI
Expo Centre Gelato World Cup Gelato Festival Gelato Festival Gelato Festival Gelato Festival
Gelato World Cup
19-23 01. 2019 Selections Miami Selections Florence Rome Turin
Warsaw Expo Germany
Sweet
MAY
Gelato Festival Gelato Festival Gelato Festival Gelato World Cup NRA SHOW
Milan Okinawa Barcellona Selections Chicago
France 18-21 May
JUNE
Gelato Festival Gelato Festival Gelato Festival Gelato World Cup Gelato Festival Gelato Festival World of Coffee
Berlin Boston Warsaw Selections Vienna London Berlin
Buenos Aires Fithep 6-8 June
AUGUST
Gelato Festival Gelato Festival
Chicago Yokohama SIMULTANEOUSLY WITH
Approved
Event
SEPTEMBER
Gelato Festival Gelato Festival IBIE RIMINI Expo Centre 18-22 01. 2020
Washington DC West Hollywood Las Vegas
LA 7-11 September
ORGANIZZATO DA
19RIMINI
MILAN
Approved
Event
VENICE
BOLOGNA
RIMINI
ROME
CONTACTS
VISITORS: infovisitatori@iegexpo.it
Gambarini&Muti
EXHIBITORS: teamsigep@iegexpo.it
ITALY
sigep.it
OUR PARTNERS
PROSTAND
GELATO EXHIBITION SOLUTIONS
RIMINI
gabriella.degirolamo@prostand.com
www.prostand.com
pantone rosso 173c
SUMMERTRADE
CATERING AND RECEPTION
CMYK 0 82 94 2
PASTRY COFFEE
FACILITIES
SIGEP info@summertrade.com
www.summertrade.com
CAST GIOVANI
ALIMENTI PASTICCERIA
INTERNAZIONALE
BAKERY
CONSORZIO
SIPAN
Associazione Industriali Associazione Italiana ASSIPAN Associazione
Mugnai d’Italia Bakery Ingredients Italiana Panificatori
ITALIAN EXHIBITION GROUP SpA
Via Emilia,155 - 47921 Rimini, Italy
IN COLLABORATION WITH SIMULTANEOUSLY WITH ORGANIZED BY
BAKERY AND
TECHNOLOGIES
6TH INTERNATIONAL EXHIBITION OF TECHNOLOGY
& PRODUCTS FOR BAKERY, PASTRY AND CONFECTIONERYYou can also read
