SPONSORSHIP OPPORTUNITIES - 11th - 13th September 2020 - Cannonball Ireland
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SPONSORSHIP OPPORTUNITIES
11th — 13th September 2020
INTRODUCTION Cannonball is the largest organised road trip in Europe, 190 of the finest supercars on the planet, 3 action packed days of adrenaline fuelled adventure, unimaginable days and unforgettable nights, Ireland’s glitterati and celebrities out in force, a network of 450 like-minded Cannonballers, over €1,100,000 raised for charities to date, a cumulative Media Value 7.8 Million with over €1.6 million achieved in 2019 alone, over 1,000KM of Irish open roads, celebrities, live music, festivals, aerobatic displays and the awesome sight of over 250,000 spectators waving chequered flags in a frenzy of anticipation. WINNER OF BEST ENTERTAINMENT EVENT 2016 WINNER OF BEST SPONSORSHIP 2016 WINNER OF BEST FUNDRAISING EVENT 2018 Shortlisted as BEST LIVE EVENT both in 2015, 2016, 2017, 2018 and 2019 at the Event Industry Awards and UX Awards and CX Awards. … It is CANNONBALL, it is epic, it is bold, it is beautiful and it could have your brand all over it!
• 7.8 MILLION MEDIA VALUE • 2500 PRESS CLIPPINGS SOCIAL MEDIA, TV ADVERTS • ESTABLISHED EVENT FOR OVER 11 YEARS • 250,000 SPECTATORS • OVER €1,100,000 RAISED FOR CHARITY • 3 NATIONAL AWARDS • EXTENSIVE PUBLICITY
ROUTE
11TH - 13TH SEPTEMBER 2020
DAY 1
Start Line: Malahide Castle
Lunch: Kilshane House Hotel
Finish Line: Kinsale
DAY 2
Start: Kinsale
Drive: Molls Gap
Lunch: Ballygarry House Hotel
Finish Line: Salthill
DAY 3
Start: Salthill
Lunch: Slane Castle
Finish Line: Dún Laoghaire
Route is subject to change.
SPONSORSHIP PACKAGES
HEADLINE SPONSOR TOUR SPONSOR OFFICIAL PARTNER
• 12 No. Large Tear Drop Flags. • 6 No. Large Tear Drop Flags • 4 no. 16ft X 3ft Full Colour PVC Banners.
• 16 No. 16ft X 3ft Full Colour PVC Banners. • 8 No. 16ft X 3ft Full Colour PVC Banners. • Presence on web site.
• 1 Car Entry. • 1 Car Entry. • Your Company Logo on all 190 super cars.
• Presence on the Cannonball official web site. • Presence on the Cannonball official web site. • Other Brand Placement.
• Prime location for your brand on 190 • Prime location for your brand on 190 • Roll up Displays.
supercars & crew vehicles. supercars & crew vehicles.
• High Quality Video Footage and links from
• Opportunity to supply crew vehicles. • Opportunity to supply crew vehicles. the event.
• Other Brand Placement. • Other Brand Placement. • Your logo at the Start and Finish lines.
• Roll up Displays. • Roll up Displays. • Social media.
• High Quality Video Footage and links • High Quality Video Footage and links • 40 x 20 second spot on TV with YOUR
from the event. from the event. Brand/LOGO.
• Your Logo at Start and Finish lines. • Your Logo at Start and Finish lines. • Unique opportunity to enter a fully
branded/ wrapped car.
• Social media. • Social media.
• Video interview. • Video interview.
• 40 x 20 second spot on TV with YOUR • 40 x 20 second spot on TV with YOUR
Brand/LOGO. Brand/LOGO.
• Unique opportunity to enter a fully • Unique opportunity to enter a fully
branded/ wrapped car. branded/ wrapped car.
• Option to reserve a table each night. • Option to reserve a table each night.
• Relationship Manager over the event.
• Option to tailor make to this package.
*To be agreed based on specific
requirements.
€25,000 + VAT €7,500 + VAT
2020 TIMELINE
ANNUAL TIMELINE
Cannonball Ireland Cannonball Ireland
Official Launch Reunion / Uploaded
SPONSORSHIP
BENEFITS
• Main Event launches in July and wraps in
November so the campaign lasts for approx
5 months – not just a once off spend.
• Your Company Logo on all cars – 190 supercars
visiting 10-15 locations all around Ireland over
3 days.
• Your company’s Branding on Cannonball
official printed materials and posters.
• Have your logo associated with the most high
profile motoring event of the year in Ireland
covered extensively by national TV, radio
and print media - Media Value €7.8 Million.
• Link/ branding on the official Cannonball
website.
• Brand awareness and networking opportu-
nities with cannonballers who are amongst
some of Ireland’s most elite...
• Cannonball has a big celebrity and influencer
following and sponsors often maximise that
association in social media by sharing posts
etc.
• Cannonball is a highly successful media event
with a rigorous PR plan every year which hits
the press nationally and locally at every press
opportunity.
CANNONBALL QUARTERLY GLOSSY MAGAZINE
WITH NATIONAL DISTRIBUTION...
HOW TO ACTIVATE YOUR SPONSORSHIP SOCIAL MEDIA Increase your likes with competitions & limited edition Cannonball Merchandise and amazing pictures and footage. VISIBILITY Our sponsors are top priority and we welcome our sponsors to maximise this opportunity. Bring a fully branded vehicle and really stand out amongst the supercars, take youtube footage, give out promotional materials, put some branded trucks on the bridges... POSITIVE BRAND ASSOCIATION Take ownership of your sponsorship by using the your company’s Platform to communicate the message. VIP RECEPTION Invite top customers for an unforgettable experience at the start line and an exclusive VIP breakfast reception. Send an invite to customers all over the country to come out and see Cannonball and follow your team.
WHERE WILL YOUR LOGO BE SEEN?
338
338
338
338WHERE WILL YOUR LOGO BE SEEN?
Start / Finish Line
Fuelled by
Roll-up Display
Fuelled by
YOUR LOGO WILL BE BRANDED ON THE FINISHLINE, FLAGS, PULL UP STANDS AND BANNERS.WHERE WILL YOUR LOGO BE SEEN?
Teardrop Flag
Fuelled by
Street Banner 6m x 0.9m Street Banner 4.9m x 0.9m
YOUR LOGO WILL BE BRANDED ON THE FINISHLINE, FLAGS, PULL UP STANDS AND BANNERS.BESPOKE
SPONSORSHIP
• Every
brand is different with different
communication messages.
• The award–winning cannonball sponsorship
team are in a unique position to meet your
exact requirements.
• Remember, this is also a unique opportunity
to show a TV advert or Video Footage
on the Largest MOBILE Screens in Ireland
to a captive audience of 250,000 people as
they wait for the cars to arrive into each
host town.
• We have a professional camera crew and
a very high-end video production team.
How about your own Cannonball Movie?
• How about a convoy of the finest cars on the
planet going through your drive-through or
queuing up for your service?
• Cannonball is also a perfect sampling
opportunity. What better way to experience a
product for the first time?
• The opportunities never stop and Cannonball
shows no signs of slowing down!DEMOGRAPHICS CANNONBALL PARTICIPANTS 450 Cannonballers ̶ High net worth individuals, celebrities, opinion leaders. ABC1 / Male Bias / Age: 22 – 65 / Median Age: 40 Interests: Cars, Travel, Luxury Goods, Charity, Sport, Food, Dining Out, Investments, Technology 35% UK and International, 65% Irish CANNONBALL SPECTATORS 250,000 Spectators ̶ Mainly families, car enthusiasts, locals in towns. Slight male bias / B, C1, C2 / Age: 6 – 80 FREE family event so it attracts a very wide audience Interests: Cars, Family, Children’s Activities, Outdoor Events, Consumer Brands and Excitement. OTHER STATISTICS Audience Engagement Social Media, TV Adverts, Local Media, Radio Adverts, Extensive Publicity Audience Foreknowledge Audiences are informed of the event through TV, Radio, Print and social media as well as outdoor signage. This builds anticipation amongst spectators as they prepare to line the streets of the Cannonball route. Audience Expectations After 11 years, Cannonball is a well established event, as a result audiences all over the country expect an adrenalin fuelled, exciting and unforgettable experience. Audience Placement Cannonball reaches out to many different audiences. The event is produced professionally to meet audience expectations. Audience Identification Cannonball audiences are deeply connected to the brand/ event and have aspirations to support a worthwhile charity, while some also have aspirations of actually owning one of the supercars and taking part one day. Audience Research Audiences are continually monitored both qualitatively and quantitatively.
MAJOR MEDIA
ATTENTION
• Cannonball Ireland is a National Media Event
and receives extensive coverage on National
TV, National Print media and National Radio.
• The media potential of Cannonball is
unrivalled and it brings with it a very positive
public image.
• Press Books are available from 2010 – 2019
and a full independent evaluation report
for 2019 is now available detailing press
coverage, reach and media value. In 2019 we
achieved a cumulative value of €1,685,127
and there were 8,764,105 opportunities
to see Cannonball in the media. This is
a conservative estimate as we only monitored
print and online media. There was also
extensive and valuable national broadcast
media and social media that is not included in
this figure.
• Media Partners 2FM also brought extensive
national radio coverage with cross station
promotions, competitions, interviews,
Outside Broadcast Unit and celebrities.
• Over 250,000 people line the streets all over
Ireland which also brought extensive local
media coverage.STREET FESTIVALS AS CANNONBALL BLAZES A TRAIL AROUND IRELAND. FESTIVAL STAGE, MUSIC & PERFORMERS, RADIO STATION OUTSIDE BROADCAST UNITS, BRAZILIAN DANCERS & FIRE PERFORMERS, OVER 250,000 PEOPLE LINE THE STREETS.
CARS Some of the unique cars on Cannonball in previous years include Pagani Zonda, Koenigsegg, Carrera GT worth an estimated £4,000,000 sterling! These top of the range cars bring with them high net worth individuals from all backgrounds who travel the country for the duration of the event. On the other hand novelty cars including the Delorean (Back to the Future) complete with Doc and Marty McFly, Rezvani Tank – the only one in Europe, and of course, in 2019 the Pope Mobile!, Smokey and the Bandit Truck and The Ghostbusters Sheriff car attract crowds of all ages who come out to line the streets and view the 190 Supercars. The roar of 190 super cars create an electric atmosphere in each of the host towns along the nationwide route with a minimum 10 stops.
CELEBRITY
CANNONBALLERS
Bruno Mars has joined Boyzone’s Shane Lynch
along with former Miss World Rosanna Davison
and husband Wes Quirke whilst celebrity chef
Rachel Allen, The Voice Presenter Kathryn
Thomas, and RTE’s Miriam O Callaghan have also
had a Cannonball pit stop or two. Models Georgia
Salpa, Aisling Quinn, Hazel O Sullivan, Emma
Quinlan and Holly Carpenter have been keen
Cannonballers over the years as well as Roz
Purcell, Nadia Forde, Kerri Nicole Blanc, Karena
Graham and Rachel Wallace. Ryan Tubridy, Mick
Galwey, Gerald Keane, Andy Quirke, and Lisa
Murphy also geared up. Cannonball never
disappointsin the celeb stakes. Nicky Byrne,
Colm Hayes, Ryan Thomas, Cormac from
Tallafornia, Pritchard from Dirty Sanchez MTV,
Mary Robinson and Jenny Green have all
been on board.
Taoiseach Enda Kenny took time out of his busy
schedule to drop the famous chequered flag as
well as Glenda Gibson, Michelle McGrath, 2FM
DJ Colm Hayes and Ivor’s Andy Quirke. In 2017
Cannonball celebrities included music acts The
Four of Us, Paddy Casey, Daft Punk, Christy
Dignam, POPGODS from AMA Music Agency and
Robot Ted and Bumblebee from Audionetworks
were a huge attraction for spectators.TESTIMONIALS
“I had heard about Cannonball from some of our “We are very proud to be part of Cannonball and “We have been a proud sponsor of Cannonball for
retailers and I loved the experience. You get to drive to help raise funds for Pieta House. We recently a number of years now and we have built a lasting
some great roads and have fun with like-minded scooped the Best Event Sponsorship Award for friendship and business relationship with Alan
people, experience good food, good chats and enjoy Cannonball at the National Event Industry Awards and his team. The profile of the participants on
the cars in the right environment. All the time you are and also this year the iconic Cannonball movie Cannonball is right for us as a luxury brand and we have
raising money for a great cause, what’s not to like! is 35 years old so we have plenty to celebrate! welcomed new customers through our association.
“The thing that stays with me the most is the warmth All great movies go with great popcorn and The event is exceptionally well organised and each
and welcome from the general public as we go we have the opportunity to bring this mad cap year the event team, cast and crew raise the bar
through the towns. As a straightforward business movie to life. The management team and full higher and higher. Cannonball is now a national
proposition, it makes good sense because there is Cannonball crew run an exceptional show and are media event and, as a sponsor, our brand is carried
media value straight away and you get a lot of vis- highly professional. Every year they surpass my on all 190 cars, TV advertising, a huge press and
ibility all over the country. Up to 20,000 people are expectations and the event gets even bigger and media campaign, digital and social media, large
waiting as the cavalcade enters the town and you better. Cannonball is pivotal to my Marketing strategy screens, outdoor branding and more. It is always
can interact with people on a one-to-one basis when and I have built lifelong connections and friendships”. gratifying as a sponsor to see such large amounts of
the cars are parked up. There is definitely value in it. money raised for charity and we are very proud to be
If the values of Cannonball match your brand values, associated with Cannonball.”
I would give it a shot.”
PAULO ALVES, MD BMW GROUP DON O’NEIL, PROPRIETOR MANHATTAN PATRICK W. KEANE,
DIRECTOR KEANES JEWELLERSCONTACT US ALAN BANNON VALERIE GROGAN HELEN O’DWYER ENDA CONBOY FOUNDER & ORGANISER EVENT SPONSORSHIP PUBLIC RELATIONS EVENT SPONSORSHIP Tel: +353 45 409 099 Tel: +353 45 409 099 Tel: +353 45 409 099 Mob: +353 87 261 2851 Mob: +353 87 249 1447 Mob: +353 86 233 2725 Mob: +353 83 180 8882 E-mail: info@cannonball.ie E-mail: valerie@cannonball.ie E-mail: helen@pr1.ie E-mail: enda@cannonball.ie
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