2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines

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2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
New Look!
                                                          New Format!

                                                           Designer of
                                                         the Year Award

2020 Media Kit

Residential project by StudioAC   PHOTO BY ANDREW SNOW
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
Who We Are
                                                       Published four times a year, Designlines is the
                                                       ultimate guide to Toronto’s best contemporary
                                                       furniture showrooms and decor shops, as well
                                                       as the city’s most innovative residential projects.

                                                       Designlines’ multi-pronged media platform in-
                                                       cludes print and digital editions of the magazine;
                                                       an up-to-the-minute website; a weekly e-news-
                                                       letter that reaches a wide audience of design
                                                       savvy and design curious subscribers; and four
                                                       growing social media channels that supply our
                                                       followers with a constant stream of timely and
                                                       visually compelling information.

                                                         The most comprehensive guide to contempo-
                                                         rary design in the GTA and beyond

                                                         Invaluable source of information for profes-
                                                         sionals and design-oriented consumers

                                                         A showcase for the latest innovative home
                                                         interiors, furniture and products
“Designlines is beautifully designed, but
                                                         Reviews of new design stores and
it’s the editorial intelligence and passion
                                                         showrooms
that keep it fresh, engaging and relevant.
In a world awash in images and ideas, DL                 Profiles of Toronto’s best designers
                                                         and creators
is a trusted editorial source, and a go-to
for our studio.” – Meg Graham, principal at Superkül

                                                                        designlines 2020 Media Kit – 2
PHOTO BY ELENA ZARALIEVA
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
Our Audience*
HIGHLY ENGAGED
  66% visited a showroom as a result
  of reading Designlines
  64% made a purchase as a result
  of reading Designlines

DESIGN-FOCUSED
  46% are design professionals
  30% are design curious
  22% are design obsessed

SOPHISTICATED
  32% are under 39 years of age
  26% are between 50 and 59 years of age
  21% are between 40 and 49 years of age

HIGHLY EDUCATED
  59% completed an undergraduate degree
  26% completed graduate school

HIGH-INCOME EARNING
  75% own their residence
  23% have a household income between
  $100,000 and $150,000
  20% have a household income between
  $150,000 and $200,000
  17% have an annual household income
  above $200,000

*DATA FROM 2018 DESIGNLINES READER SURVEY

                 designlines 2020 Media Kit – 3
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
PRINT & DIGITAL MAGAZINE
                                                                                                                                                                                                                                                                            Audience by
117,000+
                                                                                                                                  Issue N° 4, 2019

                                                                                                                                                                                                                                                                            Platform
Readers per issue average*
                                                                  ROOM TO
                                                                  GROW
                                                                                                                                                                                                                                                Issue N° 4, 2019

                                                                                                                                                               _DESIGN         _ARCHITECTURE      _INTERIORS                _CURIOSIT Y
                                                                                                                                                                                                                                                                            Designlines’ diversified media platform
65,000 copies per issue
                                                                                                                                                                                                                                                                            reaches an enthusiastic audience ranging
                                                                                                                                                                  ROOM TO                                                                                                   from consumers to professionals
                                                                                                                                                                  GROW
                                                                  Brilliant renovations take three old homes to new heights

  10,000 inserted in the Globe & Mail**                                                                                                           Special Report
                                                                                                                                                  What’s next
                                                                                                                                                                   Houses
                                                                                                                                                                                                                                                                            through print, online, social media and
                                                                                                                                                  in bathrooms

  14,500 inserted in the Toronto Star**                                                                                                                            Brilliant renovations take three old homes to new heights

  27,600+ to showrooms, galleries, restaurants
                                                                                                                                                                     Red-hot residences
                                                                                                                                                                     in Portugal, Australia,
                                                                                                                                                                     Nova Scotia and more
                                                                                                                                                                                                                                                                            email channels
  and public spaces across the GTA*
  800 on GTA newsstands
  1,500 to Air Canada and Via Rail Lounges
                                                                                                                                                                                                                                              + 3D tiles
                                                                                                                                                                                                                                              that really
                                                                                                                                                                                                                                              stand out

+ Bonus Distribution for every issue                                                                                                                                                                   INSIDE                          the city’s best
                                                                                                                                                                                                                                   $9.95
                                                                                                                                                                                                                            JAN/FEB 2019

                                                                                                                                                                                                                                       design sources p. 79
                                                                                                                                                                                                                          PM40048073 R09064

                                                                                                      INSIDE         the city’s best
                                                                                                                     design sources p. 79     Cover.indd 1                                                                                            2019-10-04 10:43 AM

* Data from our 2018 reader survey                 Cover.indd 1                                                                               2019-10-04 10:43 AM

** Average per issue

                                                                                                                     Handmade Wall Murals, Simply Beautiful Seating and More

                                                                                                                     Designlines Magazine 

                                                                                                                                                                                                                                                                               159,500+
                                                                                                                     To: me                                                                             DL

                                                                                                                                                                                                                      Advertisement

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                                                                                                                                                                                                                                                                                       TOTAL
                                                                                                                                                                                                                                                                                      AUDIENCE
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  DESIGNLINESMAGAZINE.COM                SOCIAL MEDIA                                                              E-NEWSLETTERS

  10,000+                                22,500+                                                                   10,000+
  Unique Website                         Total Audience                                                            Newsletter Subscribers
  Visitors Monthly

                                                                                                                                                                                                                                                                                            designlines 2020 Media Kit – 4
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
Editorial Calendar                                                                            PRINT

ISSUE 1                                    ISSUE 2                                   ISSUE 3                                  ISSUE 4

 Designer of the Year                       Small Spaces, Smart Solutions             Best New Homes & Condos                  Modern Renos Edition

Celebrating the best local interior        Ingenious and visually-intriguing ways    Brand new houses and condos by           Brilliant ideas from local interior
specialist with our Designer of the Year   to live large in the GTHA, no matter      Toronto’s top architects, custom         design pros for big and small transfor-
award package.                             how small the footprint.                  builders and interior designers.         mations of old urban homes.

Look Book: Learn how to maximize           Look Book: The best landscaping and       Look Book: Splashy new ideas from        Look Book: How to craft a better
comfort in your modern family room         layout ideas for urban outdoor spaces     inspiring, real-life bathroom projects   kitchen and dining environment

Featured Products: Wallpaper that          Featured Products: Small but mighty       Featured Products: Bedroom furniture;    Featured Products: Exciting A/V
wows; great new garden furniture           kitchen appliances; the latest in tiles   eye-pleasing area rugs and carpets       equipment; fashion-forward flooring

Bonus Distribution:                        Bonus Distribution:                       Bonus Distribution:                      Bonus Distribution:
  IDS Toronto                                Architect@Work                            Fall Home Show                           DesignThinkers Toronto
  One of a Kind Show                                                                   Toronto Outdoor Art Fair                 One of a Kind Show
  National Home Show                                                                   AZ Awards Gala                           Art Toronto
  GTA Home and Reno Show

 Close: Nov. 27, 2019                        Close: Feb. 26, 2020                      Close: May 20, 2020                      Close: Aug. 26, 2020
 Materials: Dec. 4, 2019                     Materials: Mar. 4, 2020                   Materials: May 27, 2020                  Materials: Sep. 2, 2020
 Onsale date: Jan. 10, 2020                  Onsale date: Apr. 3, 2020                 Onsale date: Jun. 26, 2020               Onsale date: Oct. 2, 2020

“Designlines is an essential resource for navigating Toronto’s ever-expanding design
landscape; connecting clients, professionals, trades and suppliers. In addition to being
the public’s ‘guide to design in Toronto’, it does the design community a great service
by bringing it closer together.” – Rick Galezowski, principal at Great Lake Studio

                                                                                                                                 designlines 2020 Media Kit – 5
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
Rates + Specs                                                                                       PRINT

FILE SPECIFICATIONS*                                                                            NET RATES
FTP		                  FTP information available on request
File formats	PDF, with fonts embedded and no trapping. InDesign file                           SIZE                                 1x        2x         4x       WIDTH x HEIGHT
                       collected for output, with all fonts included and all pictures                                                                              (INCHES)
                       saved in CMYK Photoshop or Illustrator files**                           2 page spread                        $6,400    $6,220     $5,900   16 x 11 1⁄8 (bleed)
Bleed		                1 ⁄ 8” (on full pages and spreads only)                                                                                                     15 ¾ x 10 7 ⁄8 (trim)
Type safety            1 ⁄ 4” from trim size (on full pages and spreads only)                                                                                      15 ¼ x 10 3 ⁄8 (live area)
Images		               All images at 300 dpi in CMYK. No RGB files                              Inside front cover spread            $7,450    $7,360     $6,980
Line screen            150                                                                      1 page                               $3,840    $3,700     $3,390   8 1⁄8 x 11 1⁄8 (bleed)
Match print            Digital colour proof (Pictro), match print***
                                                                                                                                                                   7 7 ⁄8 x 10 7 ⁄8 (trim)
*M
  aterial requiring changes or supplied in formats other than outlined above                                                                                      7 3 ⁄8 x 10 3 ⁄8 (live area)
 is subject to production charges at prevailing rates.
 ** File format should be EPS with fonts rasterized or outlined.
                                                                                                Outside back cover                   $4,720    $4,550     $4,130
 *** We do not guarantee colour reproduction without a certified match proof.                   Inside back cover / Contents         $4,235    $4,200     $3,900
                                                                                                ½ page – horizontal                  $2,320    $2,210     $2,030   6 7 ⁄ 8 x 5 (trim)
                                                                                                ½ page – vertical                    $2,320    $2,210     $2,030   3 3 ⁄8 x 10 (trim)
ADDITIONAL PRINT SOLUTIONS:

CUSTOM OPPORTUNITIES
Tell Your Story to Our Audience! Our editorial and art teams will work with your
brand to develop unique content and deliver a customized and unique editorial that
communicates the value of your brand to our audience.
                                                                                                       “Advertising in Designlines allows us to reach a local design-
Custom content is available in one, two, or four-page formats.
                                                                                                       conscious audience in a beautifully presented magazine that
PREPRINTED INSERTS                                                                                     perfectly embodies the spirit of the Calligaris brand. We are
Loose postcards / leaflets may be inserted into the magazine. Larger and heavier                       proud to be a part of this publication year after year.”
material, such as brochures, can be polybagged with the magazine. Contact us for                       – Richard Sakic, Manager, Calligaris, Toronto Store
rates and availability.

Note: A 10% discount is available for 2020 Azure advertisers with a minimum
of four booked insertions.

All rates are net, expressed in Canadian dollars, and do not include applicable taxes.
Prevailing exchange rate for foreign currencies will be applied.

                                                                                                                                                        designlines 2020 Media Kit – 6
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
DIGITAL

                                       DESIGNLINESMAGAZINE.COM

      BILLBOARD         BILLBOARD      Display Ads
                        TRANSITIONAL   Display advertising on the Designlines website
                                       puts your brand where the content lives.
                  BIG
                  BOX
                                       The Billboard unit alternates between two
                                       prominent site-wide positions: above the site
                  BIG                  navigation and above the footer. The Big Box
                  BOX
                                       has the same dimensions as the content boxes,
                                       allowing it to flank the homepage carousel or
                                       to be interspersed with the editorial content. The
                                       Transitional ad unit is inserted between our
                                       popular content sections.

                                       RATES + SIZES             WIDTH x HEIGHT       FLAT RATE
                                                                 (INCHES)             (PER MONTH)

BIG
BOX                                    Billboard                 970 x 250            $980

                                       Big Box                   300 x 250            $700

                                       Transitional              640 x 480            $1,280

                                       SPECIFICATIONS
                                       Rich media
                                       We accept HTML5, DHTML, 3rd party tags and others
                                       (please inquire). All expenses related to serving rich media
                                       ads will be the responsibility of the advertiser. Flash format
      BILLBOARD
                                       is not accepted for email advertisements. Creative with a
                                       white background must have a minimum 1-pixel border.

                                       Material submission
                                       All creative must be received 5 business days prior to start
                                       of scheduled program.

                                                            designlines 2020 Media Kit – 7
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
DIGITAL
Handmade Wall Murals, Simply Beautiful Seating and More

Designlines Magazine 
To: me                                                        DL
                                                                   NEWSLETTER

                                                                   Banner Ads
                                                     BANNER

                                                                   Get your message out to an avid readership
                                                                   across the GTA through the Designlines’ weekly
                                                                   e-newsletter. Reaching 10,000+ design enthu-
                                                                   siasts, the weekly newsletter is an excellent
                                                                   medium for communicating a brand message or
                                                                   time-sensitive offers.

                                                                   Sold on an annual basis, banners rotate monthly
                                                                   between the top and middle locations. Creative
                                                                   can be replaced quarterly (every 3 months).

                                                                   RATES + SIZES            WIDTH x HEIGHT        FLAT RATE
                                                                                            (INCHES)              (PER ANNUM)

                                                                   12 Banner Ads            640 x 180             $3,700

                                                                   SPECIFICATIONS
                                                                   Rich media
                                                                   We accept HTML5, DHTML, 3rd party tags and others
                                                                   (please inquire). All expenses related to serving rich media
                                                                   ads will be the responsibility of the advertiser. Flash format
                                                                   is not accepted for email advertisements. Creative with a
                                                                   white background must have a minimum 1-pixel border.

                                                                   Material submission
                                                                   All creative must be received 5 business days prior to start
                                                                   of scheduled program.
                                                     BANNER

                                                                                        designlines 2020 Media Kit – 8
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
DIGITAL

                                                                                                      DESIGNLINESMAGAZINE.COM

                                                                                Gravida
                                                                                                      Custom Article
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                                                                                                      Post a brand communication message on the
                                                                                                      website. Tell your story, feature your showroom
                                                                                                      or recently acquired products, and pick a topic
                                                                                                      relevant to your brand.

                                                                                                      Designlines will create custom content for your
                                                                                                      brand that will be posted on our site. Your article
                                                                                                      will be in a featured position on the home-page
                                                                                                      as well as on the relevant section home-page.
                                                                                                      It will remain on the website indefinitely. The
                                                                                                      article will be promoted via our newsletter and
                                                                                                      social media channels.
                                                                     HOMEPAGE CAROUSEL

                                                                                                        Maximum 2 custom articles accepted weekly
           Handmade Wall Murals, Simply Beautiful Seating and More

           Designlines Magazine 

                                                                                                      RATES
           To: me                                                          DL

                                                                                                      $1,900 per post

                                                                                                      SPECIFICATIONS
                                                                                                      Booking deadline, 3 weeks before posting.
                                                                                                      Text and images to be provided 2 weeks before posting.
                                                                                                      Maximum 300 words, 3-10 images.
                                                                                                      Material subject to approval by Designlines. If text editing
ARTICLE
                                                                                                      required, the industry rate of $150.00 per hour applies.

                                                                                          SOCIAL

          NEWSLETTER

                                                                                                                           designlines 2020 Media Kit – 9
2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
DIGITAL

                                                                                                                DESIGNLINESMAGAZINE.COM

                                             Handmade Wall Murals, Simply Beautiful Seating and More
                                                                                                                Product Feature
                                             Designlines Magazine 
                                             To: me                                                       DL

                                                                                                                Designlines will collaborate on a content piece
                                                                                                                about your product presentation and place it
                                                                                                                in a prominent position on our website in the
                                                                                                                What to Buy section, feature it in our weekly
                                                                                                                newsletter and on our social media channels.

                                                                                                                Product Feature is refreshed quarterly with all
                                                                                                                4 products remaining on the site indefinitely.

                                                                                                                Each time the Product Feature is refreshed,
                                                                                                                the new product is displayed on the home-
                                             NEWSLETTER
                                                                                                                page carousel, as well as within the article
                                                                                                                grid on the homepage (this promotion is
                                                                                                                guaranteed for one week). In addition, we
                                                                                                                guarantee one newsletter appearance
                                                                                                                during the 3-month feature period, as well
                                                                                                                as promotion on social media channels.

                                                                                                                Product Feature will also be displayed on
                                                                                                                the section landing page for What to Buy,
                       What to Buy / Hirta
                                                                                                                within the carousel and in the article grid.
                       Hirta Hydroponic
WHAT TO BUY ARTICLE    Storage Shelf

                                                                                                                RATES
                                                                                                                $2,900 annually

                                                                                                       SOCIAL   SPECIFICATIONS
                                                                                                                Booking Deadline, 3 weeks before posting.
                      WHAT TO BUY SECTION PAGE
                                                                                                                Text and images to be provided 2 weeks before posting.
                                                                                                                Maximum 50-75 words, 5 images per product.

                                                                                                                                  designlines 2020 Media Kit – 10
DIGITAL

SOCIAL MEDIA

Custom Content
Your digital platform is enhanced with a social
media campaign (can be in tandem with one of
the other custom content programs or run only
our social media channels).

9,700+ Twitter
8,600+ Instagram
3,400+ Facebook
790+ Pinterest

22,500+ Total Audience
RATES
$700 per campaign

SPECIFICATIONS
Booking Deadline, 3 weeks before posting.
Text and images to be provided 2 weeks before posting.
Standard package includes one Facebook post, two
Instagram stories and two Twitter posts..

                    designlines 2020 Media Kit – 11
DIGITAL

                                                                                                  Dedicated
Detroit Month of Design                       WETSTYLE Presents 4 New Stunning Collections
                                                                                                  Newsletter
Azure Magazine         Azure Magazine 
To: me                                   DL   To: me                                         DL

                                                                                                  Deliver your brand message to Designlines’
                                                                                                  10,000 newsletter recipients. Market your
                                                                                                  event, showroom opening, special offers,
                                                                                                  new products.

                                                                                                    Maximum 1 dedicated newsletter
                                                                                                    accepted weekly

                                                                                                  RATES
                                                                                                  $1,800 per blast
                                                                                                  For Designlines to create a customized HTML file using our
                                                                                                  templates, a charge of $150 per hour applies. No additional
                                                                                                  charge if HTML file is supplied.

                                                                                                  SPECIFICATIONS
                                                                                                  Booking Deadline, 3 weeks before posting.
                                                                                                  Material Deadline, 2 weeks before posting.

                                                                                                                      designlines 2020 Media Kit – 12
EXPERIENTIAL

                                                                    Designer of the Year
                                                                    Sponsor Designlines’ Designer of the Year
                                                                    competition

                                                                    In 2019, we decided to create an awards pro-
                                                                    gram to celebrate Toronto’s creative output and
                                                                    to inspire the upcoming generation of designers.
                                                                    The Designer of the Year Award honours the
                                                                    best residential interior specialist in the city.
                                                                    The first issue of 2020 also singles out the
                                                                    creators of the best restaurant, best retail, and
                                                                    best product designs created over the past
                                                                    year, chosen by nomination.

                                                                    Partner with the Designer of the Year Award
                                                                    to associate your brand with Toronto’s most out-
                                                                    standing residential interior design firm:

                                                                      Receive continuous brand exposure in
                                                                      Designer of the Year Award communications
                                                                      on all print and digital platforms

                                                                      Bring your brand to life at the Designer
                                                                      of the Year Celebration held during Toronto
                                                                      Design Week

                                                                      Additional benefits including bonus online
                                                                      csand print advertising
“Designlines is a real voice for designers and a
key player in the growth and success of Toronto’s                   For more information on Designer of the Year
design industry.” – Natasha Lebel, principal at Lebel & Bouliane,   and sponsorship opportunities click here
winner of the 2019 Designer of the Year

                                                                                   designlines 2020 Media Kit – 13
CONTACTS

AZURE Media
213 Sterling Road, Suite 206
Toronto, Canada M6R 2B2

ADVERTISING REPRESENTATIVES
Jeffrey Bakazias
Senior Account Manager
T: 416 203 9674 x238
jeffrey@azureonline.com

Neil Young
Senior Account Manager
T: 416 203 9674 x220
neil@azureonline.com

PARTNERSHIPS
Mahasti Eslahjou
Director of Marketing
T: 416 203 9674 x235
mahasti@azureonline.com

PUBLISHER
Sergio Sgaramella
T: 416 203 9674 x225
sergio@azureonline.com

              designlines 2020 Media Kit – 14
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