BRAND PRESENTATION 2017 | - Crazy Diamond
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| BRAND PRESENTATION 2017 |
| CONTENTS |
| ABOUT US |
| SERVICES |
| CLIENTS |
| PORTFOLIO |
PR SERVICES
STOKKE ON THE GO | MARKETING CAMPAIGN
WASH & GO | PR SERVICES
femfresh | MARKETING CAMPAIGN
BATISTE DRY SHAMPOO | PR SERVICES
KOKU CONCEPT | SOCIAL MEDIA CAMPAIGN
CORPORATE EVENTS
VERVE JUICES | LAUNCH PARTY
MY PLAYCE PALLINI | LAUNCH PARTY
SARANTIS | SALES & MARKETING CONFERENCE
STOKKE & SOMF | AT ATHENS FASHION WEEK
STOKKE | STOKKE IN THE SKY
| CONTACT US |
| ABOUT US |
| ABOUT US |
ABOUT SAMAR ALKADHI, FOUNDER ABOUT CRAZY DIAMOND
• London-born with Arab blood • Launched in late 2014 (after Samar spent a year studying
• Spent 10 years in the music business Greek!)
in London • A forward thinking Public Relations company with a 360o
• Was Head of International Promotion at approach to marketing and brand strategy
EMI Music, overseeing PR & Marketing • Passionate team members
campaigns in over 70 countries • Always striving for inspiring, engaging and impactful
• Worked on hundreds of promotional campaigns and events for marketing campaigns
artists such as David Guetta, Katy Perry & Norah Jones • Boasts a client roster of family-run businesses and
• T ravelled to every continent of the world on business multinationals from Greece and abroad
•M ade the permanent move to Athens in late 2013 • Covers a variety of different fields, including health & beauty, fashion, food, nursery products
& furniture companies
•A lways brings a fresh outlook to every project
ABOUT CELEBRATIONS by CRAZY DIAMOND
• Crazy Diamond’s sister company, Celebrations by Crazy Diamond SO… WHY THE NAME?
was launched in 2016 to cater for the rising
demand for private and social events that A diamond is very precious
were being requested via Crazy Diamond Diamonds are created only through pressure
• A joint venture between Samar Alkadhi Diamonds are virtually impossible to break
and Efi Gymnopoulou And of course, diamonds are always known to...
• Celebrations by Crazy Diamond provides
another outlet for the never-ending
creativity that is bursting through Crazy
…AND THE CRAZY PART?
Diamond’s office walls
Well, Samar believes that nothing should ever be done without at least a small dose of
More information: www.celebrations.gr humour!
| SERVICES |
| SERVICES |
WE BELIEVE...
• that every business has different needs and requires
a customised strategy
• that every project we undertake is different, because
each of our clients and their brands have their
own goals, opportunities, challenges and target
audiences.
•
in working together with our clients to truly
understand their brand, needs and opportunities for
development, and developing a long-term plan that
will build brand awareness, brand identity, and shape
the brand’s positioning within the marketplace.
•
in always implementing a forward-thinking and
creative approach and providing innovative, exciting
and fresh ideas to reach our agreed goals
WE DO NOT BELIEVE...
in short-term bursts of PR exposure which are neither
cost-effective nor beneficial for more than creating a
temporary “hype”
| SERVICES |
PUBLIC RELATIONS SERVICES PROMOTIONAL & CORPORATE EVENTS
Advertising & Marketing Social Media Strategy Securing Brand Ambassadors Conferences
Strategy & Planning & Management and Celebrity Endorsements
New Website Media Planning Media Relations &
Creation & Buying Press Office Services Product
Launches
Digital Communications & Brand Image
Copywriting
Social Media Campaigns Services
Awards
Ceremonies
BRAND COMMUNICATIONS
Creative Promotional
Events
Bloggers, Influencers & Marketing Concept & Below the Line
VIP Engagement & Endorsements Creative Design Marketing Services
Event Concept
Sponsorship & Product Seeding & Showroom Design
Creative Partnerships Product Placement Services
| CLIENTS |
| PORTFOLIO | PR SERVICES
Stokke on the Go | Marketing Campaign CLIENT: Stokke WEBSITE: www.stokke.com YEAR: 2015 GOAL To create a locally-relevant version of the international “Stokke on The Go” Campaign that would work within Greece ACTIONS & SERVICES • We created a custom-made promotion which focused on following four very different VIP mothers in their hometowns of Athens, Thessaloniki and Kos as they used the iconic Stokke Xplory Stroller. • The filming shoots, which took place over 4 separate days, each featured real moments between the mothers and their children • We collaborated with numerous venues such as Moorings in Vougliameni and Ergon Agora in Thessaloniki for the filming, with each venue having its own Stokke Steps and Tripp Trapp chairs • The VIP mothers were so excited about the filming that they couldn’t resist posting numerous “Coming Soon” and “Behind the Scenes’ posts on their social media channel • We ensured coverage of the Stokke on The Go Project for 2 solid months by having each VIP mother write about their experiences on their blogs and other major media channels. CHANNELS • Print Media • Social Media • Online Channels
Wash & Go | PR Services CLIENT: Sarantis WEBSITE: www.sarantisgroup.com YEAR: 2016 GOAL To create a powerful Public Relations campaign for Wash & Go in order to successfully manage the transition of Sarantis’ taking over of this brand from Procter & Gamble ACTIONS & SERVICES • Extensive PR coverage across all of Greece’s major magazines, websites, radio & TV channels with a full 360 degree approach. • Over a dozen give-away competitions of Wash & Go on social media and online magazines • Brand endorsement agreements with celebrities such as Dimitris Alexandrou • Major TV appearances (such as on Eleni Menegaki and To Prwino) • Creation of all necessary promotional materials, including press release, media kit and promotional items CHANNELS • Print Media • Online Media • Social Media • Celebrity Ambassador • TV Channels • Blogger/Influencer/VIP Engagement • Below-the-line promotion
femfresh | Marketing Campaign CLIENT: femfresh WEBSITE: www.instagram.com/femfreshgreece YEAR: 2016 GOAL To create a fun and attention-grabbing marketing campaign for the introduction of femfresh, a range of washes & gels for women’s intimate area into the Greek market. A product which is sometimes seen as “invisible” was celebrated instead of being kept “hush-hush”! ACTIONS & SERVICES • Gorgeous “delivery boy” model Stelios Niakaris rang the doorbell of 15 specially-chosen influencers and bloggers one November morning to hand-deliver a beautifully packaged femfresh “gift-box” • Each box was specially designed following the concept of waves, which symbolise flow, water and freshness • The delivery was posted out on each blogger’s social media page, as well as all over femfresh’s instagram page • femfresh ambassador Malou (36,500 Instagram followers) was also part of the activation • Glowbox.gr was the official partner for the activation CHANNELS • Print Media • Social Media • Blogger/Influencer/VIP engagement • Online Media • Below-the-line Promotion • Product Placement
Batiste Dry Shampoo | PR Services CLIENT: Sarantis WEBSITE: www.sarantisgroup.com YEAR: 2015 & 2016 GOAL To successfully introduce Batiste Dry Shampoo, the UK’s number 1 dry shampoo, into the Greek market for the first time and manage its public relations ever since ACTIONS & SERVICES • Extensive PR coverage across all of Greece’s major magazines, websites, radio & TV channels for over 2 years • Product placement in over 50 exclusive venues around Athens • Over a dozen give-away competitions of Batiste on social media and online magazines • Securing collaborations with dozens of partners, such as Uber, Fairy Nails, Glowbox, Alicia Boutique, Bettina and Funk Martini • Securing of Tamta as the brand’s official ambassador • Securing a 360 collaboration with MAD TV/Radio/Mad.gr & MAD’s social media channels • Organisation of the official Batiste Dry Shampoo Launch party • Product seeding of Batiste Dry Shampoo to dozens of top bloggers, influencers and VIPs for maximum exposure to its target demographic CHANNELS • Print Media • Launch Event • Online Media • Product Placement • Social Media • Partnerships • Celebrity Ambassador • Blogger/Influencer/VIP engagement • TV Channels • Below-the-line promotion
KOKU Concept | Social Media Campaign CLIENT: KOKU Concept WEBSITE: www.kokuconcept.com YEAR: 2016 GOAL To celebrate the launch of KOKU Concept’s new website by sending out its unique products to key fashionistas, VIPs and influencers in the Greek market ACTIONS & SERVICES • KOKU Concept’s signature pochettes, washbags and other accessories were hand-delivered to the hottest bloggers in town • Each item was customised to suit its recipient, including the material and motif chosen, and a silver mirror plexiglass tag with the recipient’s name printed on it • Although no prior agreements were made, 80% of recipients immediately posted about the products, and many were so impressed that they immediately contacted us requesting more! CHANNELS • Social Media
| PORTFOLIO | CORPORATE EVENTS
Verve Juices | Launch Party CLIENT: Verve Juices WEBSITE: www.vervejuices.gr YEAR: 2015 LOCATION: Ismos Gallery, Athens ATTENDEES: 100 media attendees from the fields of fashion, beauty, health and lifestyle – and the top bloggers and influencers in Greece. GOAL To promote the official launch of Verve Juices in Greece CHALLENGE To successfully introduce the concept of cold–pressed juices into the Greek market for the very first time – in a cool and fun way, proving that fruits and vegetables don’t have to be boring! ACHIEVEMENT • We turned the venue into a Verve Juices “Gallery” featuring installations of Verve Juices ingredients & bottles as art pieces • Photographer Nicky Economou created 5 custom-made art pieces of photographs showing real ingredients and products which looked so good people thought they were computer-generated • The Verve Juices Bar room was completely lined with a grass floor to give the room a more organic ‘feeling’ • In the true spirit of celebrating nature’s own ingredients, huge grass letters spelling V E R V E were hung on one of the gallery walls for all to admire. • It took 2 days of full-time work to create the interactive hanging fruit and vegetable art installation that hung in the gallery room…and it was the biggest hit on Instagram that night!
My Playce Pallini | Launch Party CLIENT: My Playce Pallini WEBSITE: www.myplayce.gr YEAR: 2015 LOCATION: My Playce Pallini, Pallini, Athens ATTENDEES: An Open Day with over 150 guests of all ages! GOAL To hold a fun opening day party open to all to celebrate the launch of My Playce Pallini, the 5th branch of My Playce Group CHALLENGE To fill the space with young and lively guests despite the heavy rainstorm that started an hour before the doors opened! ACHIEVEMENT • Our young visitors had the freedom to run around the whole grounds, with over 5 different activity spaces • The children participated in face painting, cooking classes, judo, music classes, educational games and all sort of different activities provided by the expert My Playce team • Parents had the chance to watch their children having fun while they enjoyed refreshments and adult conversation, knowing their children were in the best hands • The multi-coloured star shaped pinata was such a huge hit with the children that they kept beating it even long after it fell and emptied!
Sarantis Group | Sales & Marketing Conference CLIENT: Sarantis WEBSITE: www.sarantisgroup.com YEAR: 2016 LOCATION: IDAIS, Athens ATTENDEES: 120 mid & high level Sarantis executives GOAL After the success of the previous year’s conference, Sarantis approached us once again to organise their annual conference ACHIEVEMENT • A wide range of interactive & 3D stands were created to celebrate the main brands • Creative touches were added, for example Bioten, a product strongly inspired by nature, was represented on stage with a trolley decorated with flowers and a moss-covered ‘’BIOTEN’’ logo • Since the theme of the conference was the “WALK TALL, WALK STRONG’ message, a photo wall was created with branded steppers positioned in front, allowing guests to be a little “taller” for their photos, which were taken by polaroid by event representatives • Each presentation section featured a totally new stage setup – from the Orzene “Hairdresser’s Corner” to the ‘Sanitas Claus’ Christmas Corner! • A giant board was set up for attendees to pin their polaroid photos on, along with their own hand-written messages about why they choose to walk tall & strong, providing a great talking point during the breaks!
Stokke | Collaboration with SOMF for Athens Xclusive Designers Week (AXDW) CLIENT: Stokke WEBSITE: www.stokke.com YEAR: 2015 ATTENDEES: Celebrities, Bloggers, Media and other fashion show guests GOAL To devise an interesting and unexpected way of showcasing Stokke strollers during Athens fashion week and successfully demonstrate that Stokke products are truly fashion- forward ACHIEVEMENT • A collaboration with contemporary designer SOMF who designed their S/S 2016 show’s collection especially with motherhood and strollers in mind • For the very first time in Greece, we organised a catwalk show featuring strollers as well as models during Athens Xclusive Designer’s week. • We lined the front row with Stokke’s iconic Tripp Trapp chairs for all fashion shows that day for the leading fashionistas to enjoy. • The strollers all featured a live baby model who had a SOMF for Stokke outfit designed especially for her! • Celebrities, VIPs, bloggers and all other fashion week attendees were very pleasantly surprised and posted the photos all over social media • Coverage soon followed in all the major fashion and parenting press (e.g. Talk Magazine, Jenny.gr, Queen.gr, Marie Claire and many more)
Stokke | Stokke in the Sky CLIENT: Stokke WEBSITE: www.stokke.com YEAR: 2016 LOCATION: Dinner in the Sky, Technopolis, Athens ATTENDEES: 12 specially invited guests, including New York fashion stylist Patricia Fields and celebrity interior designer Sissy Feida GOAL To devise a clever and fun marketing initiative to promote the company’s biggest-selling product, the Xplory stroller CHALLENGE To come up with a fresh idea that would really get people talking! ACHIEVEMENT • A custom made showroom and lounge were set up to welcome guests upon arrival • Guests enjoyed sushi and cocktails 50 metres high in the sky • Going up with the guests was a fully – installed Stokke Xplory stroller - the first time in the world that a stroller has been displayed at such heights!
| CONTACT US |
Marasli, 29 Kolonaki, Athens
10676 Greece
+30 210 725 2919
info@crazydiamond.gr
www.crazydiamond.gr
crazydiamond.gr
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