SINGAPORE ANTI-NARCOTICS ASSOCIATION
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SINGAPORE ANTI-NARCOTICS ASSOCIATION
CONTENTS
2 BOARD OF MANAGEMENT
4 MESSAGE BY PRESIDENT
6 MANAGEMENT REPORT
9 STAFF
10 PROGRAMMES & SERVICES
11 REACHING OUT TO YOUTHS
- Talk2Sana
- Badge Scheme
15 FAMILIES
- Yellow Ribbon Community Project
- Tele-Visit for Families
- Family Enrichment Programme
- Family Support Group
19 CASE MANAGEMENT & REHABILITATION
- Case Management Services
22 REINTEGRATION
- Step-Up Centre
- Tattoo Removal
- Continuing Care Support Group
- My Reintegration
- Para-Counsellors
28 COMMUNITY SUPPORT
- Volunteer Engagement
- Religious Group of Volunteers
- Recreation & Camaraderie
- Volunteer & Donor Appreciation
- Peer Leaders
35 FUND-RAISING & CORPORATE PARTNERSHIPS
- Fund-raising
- Corporate Relations
- Branding
- Media Engagement & Publicity
45 DONORS & SPONSORS
46 MEMBERSHIP
47 FINANCIAL REPORT
BOARD OF
MANAGEMENT
Patron: Her Excellency President Halimah Yacob
ELECTED BOARD REPRESENTATIVES
President Ministry of Home Affairs (Central Narcotics Bureau)
Mrs Quek Bin Hwee (2013) Ms Shirley Lim
Vice-Presidents Singapore Medical Association
Mr Tan Seck Kang (2005) Dr Thomas Lee
Mrs Gillian Koh-Tan (2011)
Dr KK Chook (2013) People’s Association
Mr Douglas Ooi (2014) Ms Clarin Wee Min
Dr Kalyani Mehta (2013)
Ministry of Social & Family Development
Honorary Secretary Ms Aileen Tan
Mr Teo Kian Teck (2014)
Honorary Treasurer SUB-COMMITTEES
Mr Bal Bagary (2015) • Rehabilitation & Reintegration
• Preventive & Outreach
Members • Fundraising
Mr K Murugayan (2007) • Audit & Finance
Mr Suhaimi Rafdi (2013) • Nomination
Dr Jeffrey Po Gim Tee (2013) • Talent Recruitment & Retention
Mr Kaka Singh (2014)
Mr S B Viknesan (2014)
Mr Lim Hock Chuan (2014)
Mr Mohd Saiful Saroni (2017)
Mr Kelvin Wong (2017)
2
ANNUAL REPORT 2017
BOARD OF
MANAGEMENT
Mrs Quek Bin Hwee
PRESIDENT
Mr Tan Seck Kang Mrs Gillian Koh-Tan Mr Douglas Ooi Dr Kalyani Mehta
VICE-PRESIDENT VICE-PRESIDENT VICE-PRESIDENT VICE-PRESIDENT
Mr Teo Kian Teck Mr Bal Bagary
HONORARY SECRETARY HONORARY TREASURER
Mr K Murugayan Mr Suhaimi Rafdi Dr Jeffrey Po Gim Tee Mr Kaka Singh
MEMBER MEMBER MEMBER MEMBER
Mr S B Viknesan Mr Lim Hock Chuan Mr Mohd Saiful Saroni Mr Kelvin Wong
MEMBER MEMBER MEMBER MEMBER
Not in photo: Vice-President - Dr K K Chook
3
MESSAGE BY
PRESIDENT
At SANA, we are committed to keeping Singapore drug- This year, we also celebrate the 40th anniversary of the
free. To achieve this, we have introduced new initiatives SANA Badge Scheme. The Scheme is a half-day workshop
and enhanced existing programmes to ensure we meet the for secondary school students from the uniformed groups
challenges of a changing drug landscape. to learn about drugs, consequences of drug use, and
how to live fulfilling lives without the influence of drugs.
According to the World Drug Report 2017, published by Students must complete an online assessment, before
the United Nations Office on Drugs and Crime, about they are awarded a customised SANA badge. Over the past
200,000 people around the world die prematurely from year, more than 3,300 students participated in our Badge
drugs. The number of countries reporting seizures in Scheme, with 80% passing the assessment. This year, we
new psychoactive substances (NPS), substances of introduced a new tiered system which recognises students
abuse that are potentially more lethal, have also risen. who spread awareness of the effects of drugs through
Back home, the profile of drug offenders in Singapore anti-drug campaigns and activities beyond their schools.
continues to evolve. They will be awarded either gold or silver badges and their
projects will be featured in public institutions.
Preventive Programmes
In recent years, we have seen a new trend emerge among We have also taken measures to update all our materials to
drug offenders in Singapore. They are younger, more combat the rising risk of NPS.
affluent and are high achievers in school. They also have
Counselling & Aftercare Programmes
more liberal attitudes towards drugs. We are working with
schools to develop programmes for this group. The outcome of our Case Management Services Programme
has been encouraging. Of the 321 cases managed by us, 90%
In July 2017, we launched Talk2SANA, an online portal (2016: 85%) of our ex-offenders successfully completed
supported by a ‘live chat’, that allows people to seek the programme. Of these, 80% found employment during
information, counselling and support anonymously. To the course of the programme.
date, 103 people have used Talk2SANA, amongst them
concerned parents looking to identify symptoms of drug In 2017, 478 people sought help at our Step-Up Centre for
use in their children. the first time. Since the Centre opened in 2015, we have
4
ANNUAL REPORT 2017
assisted 1,232 people through counselling, tattoo removal, will be setting up two satellite centres in the West and
financial assistance and support groups. Some 60% of the South of Singapore in 2018 and 2019 respectively.
people who completed our programmes have been gainfully
employed and remained drug-free for at least a year. This In 2018, we will also be launching an inaugural anti-drug
supports research that the recidivism rates among those campaign, “Rise Above – Overcoming the Influence”. We
who participate in such programmes are lower. hope to mobilise the community to drive home the message
that drugs destroy families.
New Initiatives
During the year, we launched the SANA Tele-visit Centre, a Acknowledgement
video conferencing facility that allows families of inmates to On behalf of the Board, I would like to express my deepest
communicate with their loved ones. The tele-visit sessions gratitude to all our donors, volunteers and community partners.
enabled us to engage and support these families, many
of whom double-up as caregivers. Last year, through this I would also like to express my utmost appreciation to our
Board members, management and staff for their support
initiative, 71 families signed up for our other services such
as counselling. and commitment. I would like to thank retired board
members Dr Ismail Hanif and Mr Vendesan Somo for their
To enable our youths to say “No” to drugs decisively, our significant contributions and welcome new board members
team of psychologists developed a new programme this Mr Kelvin Wong and Mr Mohamad Saiful Saroni.
year called STEADY, which stands for Strengthening and
Enhancing the Ability of Decision-making in Youths. We will We look forward to your continued support as we work
pilot this programme in 2018. together to keep Singapore drug-free.
On The Horizon
We continue to channel our best efforts into ensuring our
programmes remain relevant and useful to our clients, QUEK BIN HWEE (MRS)
their families and the wider community. To make our PRESIDENT
programmes at the Step-Up Centre more accessible, we SANA
5
MANAGEMENT
REPORT
INTRODUCTION
Singapore Anti-Narcotics Association (SANA) was established on 19 August 1972 under the Registry of Societies.
On 10 April 1984, the Association was registered under the Charities Act.
SANA is a Voluntary Welfare Organisation (VWO) set up to prevent drug-abuse in Singapore. We are a member of the
Community Action for the Rehabilitation of Ex-offenders (CARE) Network. We work with volunteers and community partners
to deliver sustainable preventive, aftercare and reintegration programmes. We engage with individuals, communities, ex-
offenders and those at risk, by helping people to recognise that they can resist, and rise above the influence of drugs.
OBJECTIVES
Our objectives are as follows:
1. To educate the public in preventive drug education and reach out to youths on the dangers of drug-abuse
2. To work with relevant voluntary welfare organisations, government agencies and the community in our fight against
drug-abuse
3. To provide counselling and aftercare services to ex-drug offenders, where necessary
SANA is supported by donations from organisations and the public through fund-raising activities and government grants.
We have IPC status (Institutions of a Public Character) and all donations made to SANA are tax-exempt at the prevailing
rate. We have in place a Conflict of Interest Policy and a Whistle Blowing Policy.
Unique Entity No. (UEN): S72SS0018H
Charity Reg. No: 00039
IPC: 000452
Registered Address: 2 Sengkang Square, #05-01
Sengkang Community Hub
Singapore 545025
Auditor: Lo Hock Ling & Co (2017-2018)
Principal Bankers: DBS Bank Limited
6
ANNUAL REPORT 2017
ANNUAL GENERAL MEETING
The 45th Annual General Meeting (AGM) of the Singapore Anti-Narcotics Association was held on 17 June 2017, 2.30 pm
at the Association’s premises at 2 Sengkang Square, #05-01 Sengkang Community Hub, Singapore 545025. Thirty-nine
members attended the AGM. Two new members were elected to the Board of Management.
To align with best practices, we have put in place term limits for Board Members. This is to ensure there is board renewal
and proper succession planning.
STAFF MATTERS
As at 31 December 2017, we have a total of 30 staff comprising Social Workers, Counsellors, Psychologists, Programme
Executives, Corporate, Community Partnership and Admin Support.
In our efforts to upgrade the skills so that better services can be provided, we invested in about 200 training days in 2017.
Our staff attended the following courses and seminars during the year.
1. Addictions and Mental Health – Assessment of Dual Diagnosis in Offenders
2. Crime and Punishment
3. Issues in Corrections
4. Managing Trauma in Clients
5. Mastering the Basics: Introduction to Group Theory and Group Facilitation
6. Rehabilitation and Re-integrate Needs of Former Drug Offenders
7. “Sense-Making” in Offender Case Management Approaches
8. Solution Focussed Brief Therapy: Introduction
9. Theoretical Skills in Responding to Individual and Family Functioning
10. Training on Addictions Management
11. Plan and Strategise for an Effective Volunteer Engagement Programme
12. GLS – Harnessing the Power of Social Innovation and Social Finance for Game-Changing Impact
13. Social Media Marketing
14. SME Briefing on Government Support Programmes and HR Solutions
15. Volunteer Management System – Engaging Volunteers Systematically
16. Building Human Capital in an SME Environment
17. Engaging Newly Hired PMETs in an SME
7
LOCAL/OVERSEAS CONFERENCES AND STUDY TRIPS
1. CARE Network Study Trip to Wales, United Kingdom, 9 – 18 February 2017
2. Study Trip to Los Angeles, 29 April – 7 May 2017
3. SSR-NAI Conference 2017 – Innovative Approaches in Community and Institutional Rehabilitation of Offenders,
27 July 2017
4. Singapore Mental Health Conference 2017, 8 – 9 September 2017
5. Third World Congress on Probation in Japan, 10 – 16 September 2017
6. ACA Conference in Sydney, 13 – 19 September 2017
7. 5th Asia Pacific Rim International Counsellors & Psychotherapists Conference 2017
A new Psychological Unit was formed in June 2017. This unit focuses on research and programme development. Two
researches were conducted in 2017 and the results were presented in Japan and Sydney respectively. ‘Perceptions of
the Parent Support Talk from Parents of Young Offenders in Singapore’ was presented at the ACA Conference in Sydney
as well as the 5th Asia Pacific Rim International Counsellors & Psychotherapists Conference 2017. At the Third World
Congress on Probation in Japan, our staff presented on the topic ‘Do we know what they want?: From the offenders’ lens
on community reintegration’.
A new programme ‘STEADY’ focusing on teaching youths decision-making skills was developed and would be piloted in
the first quarter of 2018.
On 31 October 2017 we held our 4th Workplan Retreat to chart out directions for 2018.
In the first quarter of 2017, we launched a brand new identity for SANA, with a new logo marking a new phase in our
engagement with at-risk youths and ex-offenders. The new image and positive messaging mark a shift in our approach to
the changing profile of drug offenders.
In response to demand for space, we refurbished the old lounge to create new meeting rooms, counselling rooms and a
cozy staff pantry.
8
29
32 36 37 38
20 21 22 23 24 25 26 27 28 30 31 34
33 35
15 16
11 12 13 14 18
7
17 19
10 8
9 1 2 3 4 5 6
STAFF
1. Andy Lee 14. S U Nathan 27. Yvonne Lim
2. Nina Wong 15. Ang Lip Tat Ken 28. Nur Azlin Zainal Abidin
3. Ng Zhi Han 16. Eric Kwan 29. Wayne Lange
4. Rosalind Tan (Senior Assistant Director) 17. Cher Jing En 30. Lowshanthini Panesilvam
5. Abdul Karim (Executive Director) 18. Ng Wei Xuan 31. Syafiqah Binte Sudarmo
6. Kasthuri Raju 19. Rebecca Chan 32. S Ishwarya Silvaraj
7. Benjamin Kwek 20. Jihan Al-kathiri 33. Siti Rasyidah Binte Shiehk Abdul Hakim
8. Patricia Monkman 21. Fu Fang Ting 34. April Heng
9. Nur Shafikah Eshak 22. Karen Soh 35. Norhatijah Esa
10. Peter Ng 23. Kwek Jian Min 36. Veronica Quek
11. Bala Subramaniam 24. Joanne Hoon 37. Han Qi
12. Shafiee bin Razali 25. Fatin ‘Izzati 38. Ho Jia Qin
13. Peter Tan 26. Tahrikadeavi
ANNUAL REPORT 2017
Not in photo: James Potter, Hamidah Abdul Rahman, Umardani Umle
9PROGRAMMES &
SERVICES
PREVENTIVE DRUG SUPPORT & AFTERCARE &
EDUCATION REINTEGRATION COUNSELLING
Badge Scheme Information & Referral Case Management Services
E-Resource Portal (talk2SANA) Counselling Family Enrichment Programme
Empowerment of Women
Live Chat Support Groups
Initiative
STEADY Programme Tele-visit Peer Leaders Development
Social Support & Assistance* Tattoo Removal Programme
*Social Support & Assistance includes the following:
Skills Upgrading & Job Assistance
Legal Aid Consultation
Family-Bonding Activities
Family Mediation
Emergency Financial Assistance
10ANNUAL REPORT 2017
REACHING OUT TO
YOUTHS
SANA launched a number of initiatives in 2017 to address two areas of concern:
• The increase in the number of youths arrested for drugs (40 % were new abusers)
• Those in the 20 – 29 age-group formed the largest percentage (64 %) of new drug abusers arrested in 2017
Talk2Sana
In March 2017, SANA set up our first online portal – talk2SANA – to empower youths in making positive choices when
faced with dilemmas. This emerged from a strategy initiated by the Preventive & Outreach Committee in 2016, to increase
awareness among youths on the implications of their choices, especially when faced with the temptation to try drugs. This
move takes into account the fact that new drug-abusers arrested over the past few years were younger, more affluent and
more educated.
Talk2SANA was rolled out in stages. The E-Resource and E-Learning components were launched in March, while the Live
Chat commenced in July.
a) E-Resource: This provides information and advice on drug and
substance abuse and their consequences. There is a ‘Learning
through Sharing’ section with success stories by ex-addicts.
Readers may wish to share their own personal experiences with
drugs.
b) E-Learning: This is an interactive module where students can
download the SANA Learning Management System. There are
training materials on drug abuse which can be accessed by the
public.
The E-Resource and E-Learning were launched on 24 March 2017
No of Views: 5016 (24 March - 31 December 2017)
Looking ahead: Conducting roadshows at post-secondary institutions
11LIVE CHAT
Live Chat began in July 2017. It is open to anyone above the age of 14 who may have concerns on drug abuse or addiction.
The service aims to provide preventive drug education on drug taking behaviours and promote self-efficacy in youths. It
is manned by trained counsellors and callers remain anonymous. It is available Monday to Friday from 6 pm to 9.30 pm.
We ran the Live Chat on a pilot basis from July 2017 to December 2017, attracting 70 chatters during that period. Each
chat session lasted, on average, 15 to 20 minutes. The charts below show the distribution of the chatters according to
age, gender and race.
LIVE CHAT (RACE) LIVE CHAT (GENDER)
24% Chinese Male
42% Indian 53% 47% Female
20% Malay
14% Others
LIVE CHAT (AGE)
4%
20 & Below
14% 23%
21 to 29
23% 30 to 39
36% 40 to 49
50 & Above
Analysis of Users
It is interesting to note that Live Chat attracted a greater number of older adults and parents rather than the target group
which is the youths who may be at-risk or are in trouble with drugs.
Parents wanted to know how to identify cues or behaviours in their children that indicated they could be abusing drugs.
Some parents wanted to know where they could find help and the resources available in the community.
Some youths were concerned whether the chat sessions were confidential.
Live Chat: Issues raised
• Information on general signs of drug addiction
(how to tell if someone is on drugs)
Drug-related • Information on different drugs
• Information on services to address issues without going to the authorities
• How to help their loved ones struggling with drug-taking behaviour
12ANNUAL REPORT 2017
Students from the Uniform Groups share the Badge Scheme programme
BADGE SCHEME
The SANA Badge Scheme is a motivational workshop for secondary school students in the Uniform Groups. It provides
information on substance abuse, peer pressure issues and promotes character building and leadership. The programme,
which features presentations, videos and role-play, aims to equip these students to be good role models.
In 2017, we enhanced the 40 year-old Scheme to attract greater student participation, with a tier system that recognises
their efforts for taking on more challenging anti-drug projects that spread awareness beyond their schools. These students
will be awarded silver or gold badges and have their projects featured in public institutions. Through this, SANA hopes to
engage youths on a deeper level as anti-drug advocates.
The enhanced scheme will run on a pilot basis. It starts with the Silver Badge module, a collaboration with the Central
Narcotics Bureau (CNB) youth programme. Those who are successful in the Silver programme can opt for the Gold Badge,
where students are required to participate in an anti-drug event, organised by the National Council Against Drug Abuse
(NCADA), CNB or SANA, on a national level.
13Students at a Badge Scheme Workshop
In 2017, the number of students participating in the Badge Scheme dropped by 31.2 per cent, due to several factors, such
as the shrinking cohorts in secondary schools and the decreasing number of students who enrol in the Uniform Groups.
Year Number of Students Passing Rate Remarks
100 %
2016 4829 -
Open book test
83 % 2 % (failed)
2017 3323
Online quiz 15 % (did not attempt)
Participating Uniform Groups
• Boys’ Brigade (BB)
• Girls’ Brigade (GB)
• Girl Guides (GG)
• National Civil Defence Cadet Corps (NCDCC)
• National Police Cadet Corps (NPCC)
• Singapore Scout Association (SCOUT)
• St John Singapore (ST JOHN)
14ANNUAL REPORT 2017
FAMILIES
Family members can play a vital role in the successful rehabilitation of the ex-offenders and their reintegration into
society. Studies have shown that strong family bonds and positive family relationships act as a protective factor. These
can help break the cycle of re-offending and inter-generational offending.
SANA offers support to the ex-offenders and their families to aid their reintegration into the family and social networks as
well as the community.
YELLOW RIBBON COMMUNITY PROJECT (YRCP)
The YRCP’s main objective is to provide social support to families of inmates who are serving their prison sentences. They
do this in the following ways:
1. Visit families and link them with agencies for social assistance
2. Identify vulnerable children and offer them the relevant support
3. Encourage family members to maintain regular contact with inmates through visits or letters
4. Provide pro-social support by befriending ex-offenders and their families and supporting their reintegration into the
community
YRCP was set up in 2010 by Singapore Prison Service (SPS) and SANA has been the managing agent since June 2015.
SANA works closely with SPS and grassroots volunteers to act as a bridge between inmates and their family members.
In 2017, we assisted 1756 families, an increase of 21.4 per cent over the previous year.
2000
1800
1600
1400
1200 2016
1000 2017
800
600
400
200
0
Assisted Cases
15“The material things, they come and go, but family will always be there,”
- Ida, YRCP beneficiary
Ida’s brother was supporting her and her children financially. Since his
incarceration, YRCP volunteers have visited Ida to offer their support.
“We all miss my brother, especially my children. Luckily, we are getting help
from the YRCP, like how to cope and manage the bills. There are many things
that I need, and they help me, one at a time.”
TELE-VISIT FOR FAMILIES
More than just Video-Conferencing
Families living in the northeast region can access SANA’s Tele-Visit to communicate with their loved ones in prison via
video-conferencing. SANA’s services are extended to these families, such as counselling, legal advice and support groups.
The Tele-Visit operates on Monday, Wednesday and Friday.
Sessions and Engagement at Tele-visit
Tele-visit started in October 2016. At the end of December 2016, we had 178 visitors comprising 66 families.
In 2017, we ran a total of 732 sessions (January – December) at the facility. We received 1253 visitors representing 179
families. Seventy-one families signed up for SANA’s programmes.
Televisits Jan 2017 – Dec 2017 No. of Visitors 2017: 1253
No. of sessions 732
No. of families 179 246 Adults
Children
No. of families in SANA’s programmes 71
(Aged 17 & Below)
1007
A New Pathway
The tele-visit sessions have paved a new pathway to engage with families in addressing their issues and concerns. Some
of their concerns are summarised in the table below.
CONCERNS OF FAMILIES: A SUMMARY
FINANCIAL RELAPSE SUPPORT
Seeking financial aid to assist in Family member’s persistent Lack of coping abilities and
CONCERNS
the recovery of their loved ones. pattern of relapsing and information in handling a loved one
re-offending. who is afflicted with drug addiction.
Provided information and Invited to join the SANA Invited to join the SANA Family
ACTION TAKEN
resources on relevant financial Family Support Group. Support Group.
assistance agencies such as Social
Service Office and Family Service
Centres.
16ANNUAL REPORT 2017
FAMILY ENRICHMENT PROGRAMME
Moving Forward as a Family
Each year, SANA organises workshops and social activities under the Family Enrichment Programme providing
experiential learning and social interaction for clients and their families. One such event is the annual Family Day that
took place on 26 December 2017 at the Singapore Zoo, attended by 181 clients and their family members.
The day started with dance workouts, games, friendly competitions and photo-taking. After lunch, they explored the
fascinating zoological gardens, in little bands of families and friends. Here’s what our clients had to say:
• This is great for family bonding! We don’t usually have the time to spend together. However, when SANA
organises an event like this, it gives us a day to spend together as a family.
• We learn new things about each other through the games
• Family bonding, family time together is important and we get to know SANA better
• An opportunity to meet recovering addicts and their families, learn what they go through
• Patience
• To be happy and enjoy the little things in life
17FAMILY SUPPORT GROUP
The Family Support Group is an important resource for the families of ex-offenders who find hope and inspiration from one
another through sharing their experiences and working out some common issues.
In 2017, we ran 6 sessions for the families. Well before the final session, the participants got along very well with one
another and were more comfortable and willing to share their own weaknesses and shortcomings. They shared that they
had practised what they had gained at the sessions. Fifteen families participated in this support group.
OBJECTIVES
• To offer a safe platform where families of inmates and recovering addicts can meet to share their experiences, gain
support and help each other
• To keep family members motivated in their support for the ex-offenders during their rehabilitation
• To provide family members with strategies in coping with the social stigma and challenges they face
• To prepare the families for successful transition when their loved ones are released and back into the community
“Hey! I want to be heard and I am not alone”
While her husband was under SANA’s Aftercare programme, Cdah (left) joined
the Family Support Group. “I want to be heard,” she declared.
“I realise that many people refuse to acknowledge that their loved ones are on
drugs. The sad thing is often the abusers’ problems are within the family itself.
“At the first session, I realised, hey! I am not alone. I knew what other family
members like me were going through. I felt it was important to find the core of
the drug problem, but that is not easy. It could be pressures due to transition
from primary school to secondary school or parents going through a divorce.
“The Family Support Group is a good platform to share our experiences and
support each other in different ways. The counsellor was very professional in
the way he spoke to us, offered encouragement and showed us different ways of
looking at things. The environment is very positive.”
18ANNUAL REPORT 2017
CASE MANAGEMENT &
REHABILITATION
Achieved 90% Success Rate
CASE MANAGEMENT SERVICES
Under the Case Management Services (CMS) programme,
SANA provides counselling and aftercare services to inmates
prior to and during their emplacement on Community Based
Programmes (CBP) or release to the community. The strategic
objective is to provide assistance and support to mandated
drug offenders (including families) through individual case
management services to help offenders better reintegrate into
society.
Our Aftercare Case Managers (ACMs) continued to do an
excellent job in helping our clients in their reintegration
into society. In 2017, 90 percent of our clients successfully
completed their six months programme.
The most challenging period for most ex-drug abusers is the
first six months upon their release from a Drug Rehabilitation
Centre.
Under the Case Management programme, ACMs establish
close rapport with their clients from the start and assist
them by coordinating services to meet the financial, housing,
employment and other needs of ex-offenders and their families.
“Ex-offenders who regularly meet up with their ACMs are often likely to complete their programme
successfully and continue to manage their recovery effectively.” - S Bala, ACM
19CASE REFERRAL FROM PRISONS
The chart below shows the journey of a client under the CMS
CASE REFERRAL FROM PRISONS
INCARE SESSIONS
Programme Introduction Intake Assessment
Home Visit Yellow Ribbon Emergency Fund
Starter Pack Preparation for Community Based Living
COMMUNITY BASED PROGRAMME (CBP)
STABILISATION (Phase 1) PREPARATION (Phase 2)
Counselling for Change Accommodation Restoring Pro-social Support Networks
Employment Relapse Prevention Support Groups
Coping Skills Problem Solving Skills Reinforce Relapse Prevention
POST AFTERCARE
Upon the completion of CBP our clients are introduced to
Step-up Centre for continued aftercare support, if necessary.
20ANNUAL REPORT 2017
Completion Rate
In 2017, SANA undertook 321 cases under the CMS programme and achieved a successful completion rate of 90 per
cent, compared to 85 per cent in the previous year.
Total numbers - 2017 321
Successfully completed 198
Undergoing programme 119
Did not complete 4
Case Management Services 2017
4
Successfully
Completed
Undergoing
119 198
Programme
Did Not
Complete
Breakdown by Age
MALE / AGE FEMALE / AGE
2%
3%
8% 20 and below 20 and below
13%
21 to 29 21 to 29
20%
41% 30 to 39 30 to 39
48%
37%
40 to 49 40 to 49
28%
50 and above
Breakdown by Education
MALE / EDUCATION FEMALE / EDUCATION
1% 2%
8%
No formal education 9% No formal education
Primary Primary
46%
56% 35% Secondary Secondary
43%
Post secondary Post secondary
21REINTEGRATION
SANA inspires positivity, restores hope and invigorates action in every engagement. We offer support networks to help
both ex-offenders and those who are vulnerable to step-up to the challenge of positive change, and step out into society
with renewed confidence.
600
500
STEP-UP CENTRE 400
The Step-Up Centre is open to ex-offenders, their families or 300
just anyone seeking help and information on drug abuse and
addiction. We have assisted 1232 individuals at the Centre 200
since it opened in January 2015. The chart (right) shows the
increase in the number of new clients each year: 339 in 2015, 100
415 in 2016 and 478 in 2017.
0
2015 2016 2017
New Clients at the Step-up Centre
TARGET GROUPS PROGRAMMES / SERVICES NOS. ASSISTED
• Walk-in ex-drug offenders • Information & Referral Walk-In Clients: 336
• Families of offenders / ex-drug • Individual Counselling Support Groups
offenders • Support Groups (Male, Female, (Men & Women): 47
• Members of the public Families) Family Support
• Emergency Financial Assistance Group: 24
• Skills Training & Employment Assistance Tele-visit families: 71
• Tattoo Removal
Total: 478
22ANNUAL REPORT 2017
FINANCIAL
ASSISTANCE
PEER LEADERS
SUPPORT GROUPS
DEVELOPMENT
EMPOWERMENT LEGAL AID
OF WOMEN CONSULTATION
INITIATIVE PROGRAMMES
& SERVICES
SKILLS
UPGRADING & CASEWORK &
TRAINING COUNSELLING
TATTOO REMOVAL LIVE CHAT
Case Type
Of the 336 clients who walked in at the Step-up Centre in 2017, 96 sought counselling only. Two-hundred and forty (240)
received counselling and social assistance that included the following (see table below).
Financial Assistance 80 %
Employment 10 %
Tattoo Removal 5%
Legal Aid, Accommodation and Referral to Other Agencies 5%
23TATTOO REMOVAL
SANA Tattoo Removal Programme is a partnership with the National Skin Centre (NSC) to remove offensive or gang-related
tattoos on the visible parts of the body. Laser Tattoo Removal requires multiple sessions and is a costly procedure. The
treatment is offered at a highly subsidised rate to SANA’s clients.
The objectives are to help them gain family and social acceptance and increase their prospects of employment and
reintegration.
Client Outcomes
Since the programme began in August 2013, 89 ex-offenders have enrolled in it. Below is the breakdown of the status
between August 2013 and December 2017.
Clients in the Tattoo Removal Programme (Aug 2013 - Dec 2017)
AGE GROUPS IN TATTOO REMOVAL PROGRAMME
Registered & awaiting counselling 4% 14 to 20
6%
33.7% 24.7% Completed counselling 17% 21 to 30
On-Going treatment at NSC 37% 31 to 40
7.9%
Dropped out 36% 41 to 50
25.8% 7.9% (Attended 1 or 2 sessions only)
Completed treatment 51 to 60
(3 or more sessions)
Towards the end of 2016, counselling (6 sessions at SANA) became a compulsory component prior to emplacement on
the Tattoo Removal Programme.
Clients’ Status Nos
Completed Counselling and Tattoo Removal 30
Undergoing Tattoo Removal 7
On Counselling / Tattoo Removal wait-list 29
Dropped out 23
Total 89
Challenges faced by Clients who dropped out
• Work commitments
• Distance from work / home to SANA
24ANNUAL REPORT 2017
COMPLETED THE TATTOO REMOVAL PROGRAMME & COUNSELLING
ADRIAN: FOR MY FAMILY
Adrian used to have the fish and skeleton tattoos on his upper
arms and a skin-tear tattoo on his leg. He had his first tattoo at
14. Now at 36, he is glad to have completed the Tattoo Removal
Programme and leave the past behind. He wants to be a good
example to his family – his wife and two young children.
Adrian received counselling before he started the treatment.
“Counselling helped me to think positively. It is good to
have someone you can talk to. Most importantly, I know
that someone is there for me, when I need a
listening ear. The tattoo removal has made
me more confident. Now I don’t have to
deliberately hide my tattoos and be
embarrassed in public.”
SEAN: CHANGE IS MORE THAN JUST SKIN DEEP
It took 30 sessions spanning over a year for Sean to have the tattoos
removed from his back and arms. The final session was in September
2017.
“It was my way of renouncing the secret societies of my past. Some
people asked why I had them removed. When I told them the
reasons, they responded very encouragingly, telling me it was a good
move and encouraged me not to look back.
“The desire to change must come from the heart,
from deep inside you. It cannot be superficial.
Don’t just remove the tattoos and go back
to your old ways. I will encourage people, if
they have the heart, to make that important
change from within.”
25CONTINUING CARE SUPPORT GROUP
Support groups provide a platform for group sharing and engagement and equip participants with knowledge, information
and coping skills. In February 2017, we started the Men and Women Support Groups for ex-offenders called the Continu-
ing Care Support Group.
Continuing Care Commencement No of No of Evaluation for Women & Men Support Group:
Support Group Date sessions clients Self-administered General Self Efficacy (GSE) Scale
23 Feb 67 % of participants evaluated saw an increase in
Women 17 10
(fortnightly) self-efficacy scoring
23 Feb 100 % of participants evaluated saw an increase in
Men 16 37
(fortnightly) self-efficacy scoring
MY REINTEGRATION
“Without counselling, we feel wobbly, like a tree “Don’t expect a magic formula to appear for you to stay
with no roots. My whole family attends counselling clean. That is a choice you make. The support group
sessions at SANA.” helps you focus on your journey. If your loved ones are in
Isa has completed the counselling programme and is the Family Support Group, recovery will be more effective
now a regular at the Continuing Care Support Group. because they get to understand our struggles better.”
While Isa attends this support group, his wife and
teenage daughter are engaged in a similar session for
families.
“I am not the only one in the family who benefits. My wife
and daughter are in the Family Support Group. We are
in it as a family. It is helpful to those who want to turn
around. It energises you for the daily grind.
“The counselling and support group sessions made me
realise how important it is to set goals and focus on
achieving those goals. I love to keep upgrading my skills.
It gives me a sense of achievement and makes me want
to do even more. My aim is to keep on pushing myself to
the highest level and carry on.
26ANNUAL REPORT 2017
PARA-COUNSELLORS
Our trained para-counsellors attend to walk-in clients at the Step-Up Centre, offer them guidance and counselling and
provide them with a plan of action. We have a pool of 30 para-counsellors.
Alpana Pal has been a para-counsellor with SANA “I have seen clients transition from broken
since February 2015 and has served more than individuals into capable, trusting and accomplished
200 walk-in clients. people, not that they don’t face difficulties, but
they have developed coping abilities and resilience
“The first session with all clients is about building that help them face challenges without slipping
rapport, gaining trust and providing a non-judgemental back into their old habits. Every such success is a
environment for them to share their concerns. We motivation for me to give my best and every setback a
provide an empathetic environment of respect. At the chance to reflect on what I could have done differently.”
session, we try to gain an understanding of the client’s
psycho-socio-emotional needs. The follow-up sessions
usually are tailored around the issues that the para-
counsellor identified based on the needs of the client.
“Working with clients from diverse backgrounds has
helped me develop new skills and to tailor my therapy
to individuals, a crucial learning process that helped
develop my competency as a counsellor.
“Clients are too overwhelmed with the difficulties they
face after their incarceration. Their fear of failure,
hopelessness, adjustment issues within the personal
and social context prevent them from forming healthy
relationships outside of the ex-offender community,
which in turn can lead to a very narrow view of the world
Alpana (right) receives a Certificate of Appreciation from
further creating barriers to progress. SANA Vice-President Dr Kalyani Mehta on SANA Nite 2017
27COMMUNITY
SUPPORT
Whether you volunteer time or support us financially, you have become a positive influence in the lives of our clients, and
the people around them. Every bit of support goes a long way in making a difference to the people that have stepped up
to the challenge of improving themselves.
VOLUNTEER ENGAGEMENT
Volunteers play a dynamic role and contribute in the following areas; counselling walk-in clients, manning the live chat,
conducting faith-based counselling to inmates and supporting our fund-raising and outreach events.
To date, SANA has 500 volunteers.
VOLUNTEERS IN ALL PROGRAMMES
3%
15% Para Counsellor
Live Chat
49%
RGV
33%
Other Programmes*
Recruitment, Orientation & Training
In 2017, we recruited 149 new volunteers. We held eight orientation sessions.
Orientation for New Volunteers 2017
19 January 19 July
16 February 14 September
6 April 6 November
11 May 30 November
DEPLOYMENT OF NEW VOLUNTEERS IN 2017 AGE GROUP OF NEW VOLUNTEERS RECRUITED IN 2017
3%
Para Counsellor 10% 18 to 20
27% 32% 19%
Live Chat 20 to 25
Religious Group of 25 to 30
Volunteers (RGV) 43%
16% 25%
25% Other Programmes* 30 to 50
50 and above
*Other programmes include fundraising support, photography, outreach and admin.
28ANNUAL REPORT 2017
Motivational Interview Workshop
Around 40 volunteers and peer leaders attended the The workshop, organised by National Addictions
Motivational Interview (MI) Workshop, a powerful training Management Service (NAMS) and SANA, took place in
approach that attempts to move a person away from a state March 2017. Certificates were awarded to participants.
of indecision or uncertainty and towards finding motivation to
make positive decisions and accomplish established goals.
Customised training for different groups of volunteers
Groups Training Details
• Aims & Objectives Step-Up Centre & Services
Familiarization on • Role of Para-Counsellor
Step-Up Centre • Conceptual Framework & Approaches to Counselling
• Introduction to Para-Counselling & Processes
Introduction to • Counselling & Case Management
Para-Counselling • Motivational Interviewing: Basic Skills & Techniques
Para- • Crisis Management
Counsellors • Addiction Prevalence
• Drug / Substance Addiction
• Major Models of Addiction
• Addiction & Risk Factors
Basics of Addiction
• Classification of Drugs / Psychoactive Substances
• Addiction and the Brain
• Drug Situation in Singapore
• Drugs & the Law
• A therapeutic approach to help clients overcome their ambivalence
in achieving their therapeutic goals
• Employs reflective listening, empathy and works with the intrinsic
Volunteers & Motivational Interview
motivation of the clients
Peer Leaders Workshop
• To work towards helping clients eliminate their uncertainties
towards substance abuse and manage their resistance without
internal conflicts
• Nature of internet based therapy
• PADI Counselling Framework
• Risk Management
Live Chat Para-
• Ethical Guidelines & Code of Conduct
Counsellors Live Chat
• How to handle Alcohol and Drug related Chat
• Mandated Reporting
• Closing a Chat
• Referrals and Resources
29Live Chat Volunteers
Live Chat targets primarily youth from the age of 14 and
aims to provide preventive drug education on drug-taking
behaviours and promote self-efficacy in youths. It is open
to anyone who has a concern with drug related issues. The
chats are confidential and callers remain anonymous.
In April 2017, we started looking for volunteers as para-
counsellors for Live Chat through the SANA Facebook.
The response was encouraging. We held three briefing
sessions for 35 volunteers. Subsequently, we recruited 16
volunteers.
Live Chat was launched in July 2017. The Live
Chat para-counsellors received training and on-
the-job guidance, support and supervision by
SANA counsellors. At the end of a chat session,
we asked users to complete a survey to help us
evaluate the service.
Thng Jing Hui
“I’m all for preventive education, laying the foundation for young people on drug-abuse
prevention,” said Thng Jing Hui, a psychology graduate and one of SANA’s first Live
Chat para-counsellors.
“Most of the chatters said they were seeking further assistance for their
friends and looking for avenues to help them. The more we ‘talk’, the
more deeply I understand their issues. While many trust that the chat is
confidential, there were one or two who needed more assurance.”
“Sometimes you get callers that enquire on very specific drugs.”
“Ultimately when they end the chat it is on a positive note, and you know you helped
them in a certain way although we remain anonymous. Overall, I feel the callers
appreciate me as a para-counsellor, and that gives me some satisfaction.”
DIALOGUES
In 2017, we held three dialogues for volunteers,
to allow for more focus on their unique needs.
The sessions also provided updates on SANA’s
programmes and allowed volunteers to share
feedback on their experiences and suggest ways
to improve our services.
30ANNUAL REPORT 2017
Deepavali celebrations brought together the community of ex-offenders, volunteers and partners.
RELIGIOUS GROUP OF VOLUNTEERS (RGV)
In 2017, our RGVs contributed a total of 9574 hours counselling inmates. This is equivalent to 1196 work days.
The RGV (comprising Christian RGV and Hindu RGV) forms the largest group of SANA volunteers. They visit prisons regularly
and conduct faith-based counselling to inmates. Many maintain links with ex-offenders long after their incarceration, offer
support and advice and invite them to activities organised by SANA for ex-offenders and their families.
RELIGIOUS GROUP OF VOLUNTEERS INCARE SESSIONS VOLUNTEER HOURS
Christian RGV
Bible Study: Cluster B
10 x 2 x 52 = 1040 hours
• 10 housing Units 2080
Avg no. of volunteers per session: 2
• 2 hours a week/session per housing visit
Chapel Service: Cluster B
• 15 housing units 15 x 2 x 52 = 1560 hours
6240
• 2 hours a week/session per housing unit Avg no. of volunteers per session: 4
(English/Malay/Tamil)
Special Care
2 x 2 x 53 = 212 hours
• 1 housing unit 318
Avg no of volunteers per session: 1.5
• 2 hours a week/sessions per housing unit
Total hours 8638
Hindu RGV
Cluster A & B (A1 & B1)
6 x 2 x 52 = 624 hours
• 6 housing units 936
Avg no of volunteers per session: 1.5
• 2 hours a week/sessions per housing unit
GRAND TOTAL 9574
31RECREATION & CAMARADERIE
Around 80 volunteers turned up at the Planet Bowling at the Civil Service Sports Club in Tessensohn Road for an afternoon
of bowling, fun and friendship. The event, which took place on 29 April 2017, is one of several social activities organised
for our volunteers.
Volunteer Seng Kang Boon and his wife treated fellow volunteers and staff to a durian feast on 20 December 2017.
Seng Kang Boon and his wife hold up the SANA Star Award that was bestowed on him at the SANA Nite 2017.
32ANNUAL REPORT 2017
VOLUNTEER & DONOR APPRECIATION NITE
Each year, SANA organises the SANA Volunteer & Donor Appreciate Nite (SANA NIte) to celebrate the contributions and
achievements of our volunteers, donors, supporters and working partners.
SANA Nite 2017, held on 17 November 2017, was attended by more than 300 volunteers and guests. Ms Sim Ann, Senior
Minister of State, Ministry of Culture, Community and Youth and Ministry of Trade and Industry, was Guest of Honour.
The highlight of the night is the awards presentation where volunteers and donors are recognised for their strong support
and commitment. Altogether, 89 received awards and certificates of appreciation.
SANA Awards 2107
Medal of Honour – Bronze 1
Certificate of Appreciation 51
Star Award 18
Appreciation Plaques (Fundraising & Partnerships) 19
Total 89
It’s thumbs up for Guest of Honour Ms Sim Ann (centre) and SANA volunteers
Ms Sim Ann with guests. On her right is SANA President Mrs Quek Bin Hwee
Emcee Ms Vanessa Tan, Founder at Gift of Grace Foundation with her
former lecturer Dr Kalyani Mehta, SANA Vice-President
33Gopalakrishnan Nair: Medal Of Honour (Bronze)
Mr Gopalakrishnan Nair has been a volunteer with the
Hindu RGV for over 10 years. Twice a week, he faithfully
visited the inmates at Prisons, offering them religious
guidance and spiritual support.
“It makes my day just to see one of them change
his life for the better. Many struggle to make the
important change. Some are held back by their
lifestyle, lack of family backing or because their old
friends keeping calling on them.”
-Mr Gopalakrishnan, recipient of the Medal
of Honour (Bronze)
PEER LEADERS
Leading The Way!
Ex-offenders with leadership potential and are willing to
serve are trained to become role models and a source of
inspiration to recovering addicts.
Beyond attaining family stability and reintegrating into
society, these clients grow to become peer leaders and
contributing members of society. They support SANA’s
programmes and initiate their own meaningful projects.
We have 15 Peer Leaders under the SANA Peer Leader
Development Programme.
“My turning point came in 2010. I realised I
had to reassess my friendships because my old Muhammad Sahri Bin Jumaat, a welfare rehab officer,
buddies were going back to their old habits. These is one of our newest peer leaders. In March 2017, he
friendships were doing more harm than good. It is attended the Motivational Interview (MI) Workshop, a non-
one of the hardest things to do. It involves hard and judgmental non-confrontational counselling approach. In
firm decisions but you have to be reminded that if December 2017, Sahri assisted in facilitating the Support
you keep these elements of addiction, you will be Group sessions. He is also an active volunteer in family
incapable of moving on.” activities.
34ANNUAL REPORT 2017
FUND-RAISING & CORPORATE
PARTNERSHIPS
We raised funds for SANA’s programmes through our work with organisations, individuals and the public. We were also
fortunate to continue to receive the generous support of our donors.
FUND-RAISING
Charity Golf & Dinner
The Charity Golf & Dinner 2017 raised over $200,000 for
our anti-drug programmes, thanks to organisations and
individuals who continue to support our mission. We are
grateful to our many sponsors - Daimler South East Asia Pte
Ltd, Tote Board and Singapore Pools, PCS Security Pte Ltd,
Mr Andrew John Da Roza and Bashan Investment Group Pte
Ltd, to name some.
The golf event was held at Raffles Country Club on 7
September 2017. Guest of Honour , Mr Amrin Amin, then
Parliamentary Secretary, Ministry of Home Affairs, joined
over 200 golfers and guests in the dinner and prize
presentation.
From left: Mr Desmond Chin (Commissioner of Prisons), Mrs Quek Bin Hwee Mr Amrin (standing, 3rd from right) meets the golfers!
(SANA President), Mr Amrin Amin (Guest of Honour) and Mr Tan Ching Khoon
(Chairman, Bashan Investment Group).
35SANA Flag Day and Donation Draw
We raised funds directly from the public through two projects in 2017 – SANA Flag Day and Donation Draw. Students from
secondary schools, Junior Colleges and ITEs and well as SANA volunteers helped out at MRT stations to raise funds for
SANA’s Flag Day. We are also grateful to corporate and government organisations who stepped up to support our Donation
Draw.
Getting support for SANA’s programmes! Every bit helps. A day of meaningful engagement for the students.
Online Campaigns
We launched two fund-raising campaigns in June 2017 - Be the Hero In Action! and Tattoo Removal Programme through
www.giving.sg and www.give.asia. This was to allow us to reach out to new donors and engage donors through online
channels. We also wanted to ride on social media to share the work of SANA and the stories of our beneficiaries so that
more people become aware of the damage drug-abuse inflicts on families and communities.
This new effort resulted in us gaining 30 new donors.
36ANNUAL REPORT 2017
CORPORATE RELATIONS
Our corporate partners support us in many ways. They help raise awareness of the dangers of the drug-abuse, raise funds
and boost volunteer numbers and support. They bring in new services and add value to our existing programmes for ex-
offenders and their families and youths at risk.
NATIONAL Provides highly subsidised laser tattoo removal to ex-offenders
SKIN CENTRE
LUXASIA Offers fully subsidised vocational training in beauty and make-up skills for female
FOUNDATION ex-offenders
MT ALVERNIA Conducts free health screening and provides flu vaccination for ex-offenders and
OUTREACH family members
MEDICAL CLINIC
JAMIYAH FOOD Provides groceries to ex-offenders and their families, in particular,
BANK single-parent households, unemployed and chronically ill
PRATAP Offers free legal consultation on family, commercial and criminal matters
KISHAN
BUZZ Provides pro-bono media consultancy on major events
COMMUNICATIONS
37Collaboration with Schools
Students Meet Ex-offenders
An increasing number of schools have worked with us to & A sessions. The schools were: Anglo Chinese School
raise awareness on the dangers of drug-abuse among their (Independent), NUS High School of Mathematics and
peers and raise funds for SANA. Some of these students Science, Deyi Secondary School, Temasek Polytechnic and
met and interviewed ex-offenders and participated in Q Raffles Institution.
1 2
3 4
5
Students visit the Step-up Centre to know more about our programmes, interview our ex-
offenders (Peer Leaders Zulkhairee and Alvin), create awareness and raise funds for SANA.
1. ACS (Independent)
2. Deyi Secondary School
3. Raffles Institution
4. NUS High School of Maths & Science
5. Temasek Junior College
38ANNUAL REPORT 2017
BRANDING
SANA’S NEW IDENTITY: RISE ABOVE THE INFLUENCE
SANA’s new identity – a repositioning that marks a new phase and positive thinking designed to inspire youths to make
in our engagement with at-risk youths and ex-offenders positive choices.
– was launched on 24 March 2017 by Mr Desmond Lee,
then Senior Minister of State for Home Affairs and National “Their (SANA’s) focus on young people is timely,
Development. (Mr Lee is now Minister for Social & Family given the growing trend of first time drug abuse
Development and 2nd Minister for Defence.) among people below the age of 30.”
The re-positioning comes with a new logo and positive – Mr Desmond Lee,
messages such as building self-esteem, determination Minister
Top: A light moment at the official launch as Guest of Honour
Mr Desmond Lee and SANA Board Members attempt to rise
above the bar.
Bottom: Mr Lee stops by the Badge Scheme booth.
39MEDIA ENGAGEMENT & PUBLICITY Media Report
We engage the media – press and social media – to raise In 2017 our media engagement focussed on SANA’s new
SANA’s profile and image, share our success stories and identity, the Talk2SANA portal and the Live Chat. The media
draw young people to our messages. also ran interviews on our clients and SANA’s anti-drug
programmes.
40ANNUAL REPORT 2017
Social Media
In 2017, SANA published 157 facebook posts, an increase Be a Friend?’, was published to recruit para-counsellors.
of 78.5% over 2016. It reached 13,537 people and eventually saw 16 persons
join us as para-counsellors.
The post with the highest number of engagements, ‘Can You
Performance Dashboard
Facebook Likes
1700
1600
1500
1400
1300
1200
1100
1000
900
800
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018
top
TheThe 55 posts
toptop posts ofof2017
5 posts of2017
2017
The top 5 posts of 2017
MayMay
May 2017: 2017:Recruitment
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for July
July2017:
July 2017:
2017:Hear
Hear
Heartheir
their stories:
their
stories:
stories: September
September
September2017:Success
2017: 2017:
Success
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SANA
SANASANA LiveLive Chat
Chat Chat
para
para
para Testimonies
Testimonies
Testimonies bybyby
clients:
clients: Jabez,
clients: Jabez, story:
story:story:
Adrian
AdrianTay
Tay(Tattoo
Adrian (Tattoo
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counsellors
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counsellors
The top 5 posts of 2017
Nurul,Azahari
Nurul,
Nurul, Azahari
Azahari Removal)
Removal)
Removal)
Reach:
Reach:
Reach: 58,748
58,748
58,748 Reach:
Reach:
Reach: 57,363
57,363
57,363 Reach:
Reach: 37,094
Reach:
37,09437,094
May 2017: Recruitment for July 2017:
2017: Hear
Hear their
theirstories:
stories: September
September2017:
2017:Success
Success
SANA Live Chat para Testimonies
Testimonies by
by clients:
clients:Jabez,
Jabez, story:
story:Adrian
AdrianTay
Tay(Tattoo
(Tattoo
counsellors Nurul, Azahari
Azahari Removal)
Removal)
Reach: 58,748 Reach:
Reach: 57,363
57,363 Reach:
Reach:37,094
37,094
June
JuneJalaluddin
2017:
2017: SANA
SANA staff
staffphoto
photo––June
June
June spot the2017:
spot2017:
the SANA
SANASANA
staff staff
photophoto
staffphoto ––spot – the
spotthespot the
August
August
August
August 2017:
2017:2017:
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Sharing bySharing
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Jalaluddin
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36,957 Reach:
Reach:30,643
30,643 Reach:
Reach:
Reach: 30,643
30,643
30,643
41Facebook Insights: Jan 2017 – Dec 2017
Total Reach 304,643
Followers 1676
Total Posts 151 (av: 12 / mth)
Recruit Ads Sharing (Success stories, experiences, programmes)
• Para-Counsellors (Live Chat) • Volunteers
• Staff • Clients
Youth Engagement / Awareness
Events
• Student visits
• Fundraising (Donation Draw, Flag Day)
• School projects
Celebrating Achievements
• SANA President on being awarded the Public Service Star at the Singapore National Day Awards 2017
• Appreciation Awards to Volunteers on SANA Nite 2017
Looking Forward
• SANA will make use of different social media platforms such as Instagram to further engage users in 2018 as well as
continue to create more engaging content on Facebook.
• Increase Facebook followers by 50% by end 2018
42ANNUAL REPORT 2017
Website
Our revamped website took off in March 2017. We have updated the look and content in accordance with the new brand
messaging. The new website highlights impact numbers for our programmes (clients and families, youths and visitors at
Step-up Centre), clients’ success stories and has a link to our Live Chat.
43Publications
We produced the following publications in 2017.
4 issues
Stepping Up (e-news)
Distribution per issue: 500 to donors, volunteers, membership,
Short, brisk reports with interactive links
partners and supporters
SANA News 1 issue
Published at the end of the year; Distribution: approx. 1200 to donors, partners, membership,
highlights the year’s main events volunteers, constituency offices, schools
Corporate Videos
We continue to produce videos that showcase the experiences of our volunteers and clients.
Subhash Nair/Client Jayseilan/Volunteer (Spiritual Counsellor) Melissa/Volunteer (Para-Counsellor)
44ANNUAL REPORT 2017
DONORS &
SPONSORS
CORPORATIONS
$250,000 - $399,999 Scansys Pte Ltd
Transurban Properties Pte Ltd SymAsia Foundation Limited
Lee Foundation SymAsia Singapore Fund-Luxasia Foundation
Taman Jurong CO
$50,000 - $59,999 Teambuild Engineering & Construction PL
PCS Security Pte Ltd Verint Systems (S) Pte Ltd
Zap Piling Pte Ltd
$5,000 - $9,999
Aetos Holdings Pte Ltd INDIVIDUALS
BinjaiTree
Bureauserve Pte Ltd $5,000 - $10,000
Buzz Communications Andrew John Da Roza
EMC Oh Chee Eng
Mellford Pte Ltd Ooi Thean Seng Douglas Russell
NTUC Fairprice Foundation Quek - Chua Bin Hwee
Pei Hwa Foundation Limited
Shaw Foundation Pte $3,000 - $3,999
Sinco Technologies Pte Ltd Bagary Balwinder Singh
Goh Chin Huat
$1,000 - $4,999 Lim Boh Chuan
Architects 61 Pte Ltd Lu Ling Li
Deyi Secondary School
Dr Chook Sports & Lifestyle Medical CT $2,000 - $2,999
Hatim Investment Holdings Pte Ltd Jeffrey Po Gim Tee
Hindu Endowments Board Khoo Hang Choong
Hitachi Data Systems Pte Limited Oo Kian Kwan Kenneth
Hong Leong Holdings Ltd Tan Tee Jim
Jurong Town Corporation
MUIS $1,000 - $1,999
NEC Asia Pacific Pte Ltd Abdul Karim s/o Shahul Hameed
PricewaterhouseCoopers LLP Khua Kian Keong
PTC System (S) Pte Ltd Lakshmanan s/o Seenivasakan
Roselle Mont-Clair Furnishing Pte Ltd Ng Soo Chee
RSM Chio Lim LLP Yeak Chow Lin Samuel
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