VICTORIA, BC Sponsorship Package - GoodLife Fitness Victoria ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Sponsorship Package VICTORIA, BC
October 13, 2019
Simon DesRochers
Matt Cecill Tony Austin
Tony Au
stin
Simon DesRochers
RunVictoriaMarathon.com
Photos: Matt Cecill & Brynn Feather
The Event
The GoodLife Fitness Victoria Marathon consists of a Marathon, Half Marathon,
8K Road Race and Kids Run.
40th Annual Marathon
• Beautiful oceanfront route featuring Victoria’s spectacular coastline and scenery.
• Boston Marathon Qualifier.
• Gently undulating course with maximum elevation of 25 metres, and a minimum
elevation of three metres.
• Inner Harbour finish area with medals, refreshments, water, medical, change tents
and clothing check located right at the finish line.
Half Marathon
• The course features a downtown-waterfront loop through Fairfield before finishing
in front of the BC Legislative Buildings.
• Fast and relatively flat course, the finest on Vancouver Island for a personal best
time in all age categories.
• The largest, most popular and growing field in the Victoria Marathon Race
Weekend.
• Course record set in 2002 by Jon Brown in 1:02:32.
• New Women’s course record set in 2012 by Natasha Fraser in 1:14:06.
8K Road Race
• Victoria’s largest 8K Road Race.
• Course record set in 1989 by Gary Barber in 23:23.
• New Course in 2017 - Loop of downtown, following the same course as the
Half and Full Marathon until Beacon Hill Park, turn right on Dallas Road for a
fast downhill stretch along the water to the finish line in front of the Legislative
Buildings.
Kids Run
• A 1.25km run for kids 12 and under in support of KidSport of Greater Victoria.
Parents can run with their children for the entire route.
• Starts and finishes at Kingston and Menzies at the main start of the Marathon and
Half Marathon.
• 100% of the proceeds to to KidSport Victoria. Over $500,000 has been raised for
KidSport through this event.
Photo: Simon DesRochers
40th Annual For more information, contact:
GoodLife Fitness Victoria Marathon GoodLife Fitness Victoria Marathon, Box 675, 185-911 Yates Street, Victoria, BC V8V 4Y9
Sunday, October 13, 2019 InfoLine: 250-818-1981 • E: info@runvictoriamarathon.com • runvictoriamarathon.com
Victoria, BC, Canada @VictoriaMarathn /Victoria.Marathon /runvictoriamarathon 3
Who We Are and What They Say About Us
The GoodLife Fitness Victoria Marathon is organized and operated by
the Victoria Marathon Society. A Board of Directors, a General Manager, an organizing
committee of 50 and 1,600 dedicated volunteers stage this annual event.
“We feel so privileged and proud to be affiliated with one of the premiere athletic
events in Canada and one of the most prestigious running events in the world”
- David Patchell-Evans, President/CEO GoodLife Fitness
“Victoria is one my favourite cities in the world and the Victoria Marathon
is one of my favourite weekends of the year. The course is the perfect
combination of, downtown, picturesque waterfront, quaint neighbourhoods
and Victoria charm.”
- Bart Yasso, Chief Running Officer, Runner’s World
“The GoodLife Fitness Victoria Marathon was one of the best races I’ve ever
attended! There was a sense of community that you just don’t see or feel
Above: Kathrine Switzer, Bart Yasso
in other big races. In Victoria, the whole city seemed to embrace the event,
Photo: Tony Austin and the race totally embraced the environment. The overwhelming spirit of human
accomplishment is front and centre in Victoria.”
- Kathrine Switzer, Marathon Woman
“A superb job by you and your wonderful team in hosting another amazing marathon
weekend. Hope you are receiving the kudos that you all richly deserve.”
- Steve King, Race Announcer
40th Annual For more information, contact:
GoodLife Fitness Victoria Marathon GoodLife Fitness Victoria Marathon, Box 675, 185-911 Yates Street, Victoria, BC V8V 4Y9
Sunday, October 13, 2019 InfoLine: 250-818-1981 • E: info@runvictoriamarathon.com • runvictoriamarathon.com
Victoria, BC, Canada @VictoriaMarathn /Victoria.Marathon /runvictoriamarathon 4
Great Charities To Run For
2019 Official Charities
The GoodLife Fitness Victoria Marathon has four Official Charities – local and national,
providing much needed funds in their respective areas.
KidSport Greater Victoria is a local non-profit organization whose goal is to ensure
that kids from families facing financial barriers, and children from under-represented
groups, have opportunity to participate in sport. Funds raised locally are spent locally
and are distributed to cover registration fees associated with a “season of sport”.
www.kidsport.ca
Pacific Autism Family Network, Autism Spectrum Disorder is the most commonly
diagnosed neurological disorder in Canada, with approximately 1 in 68 children
now facing diagnoses. The Pacific Autism Family Network (PAFN) is a charitable
organization with a mandate to serve the needs of all individuals and families in British
Columbia affected by Autism Spectrum Disorder across their lifespan. Our goal is
to ensure that that all British Columbians have access to essential state-of-the-art
resources for assessment, treatment, education-support and research, by providing
a “one-stop-shop” for families looking for help in their navigation of information and
services. We are a “Hub and Spoke” modeled network, with our main 60,000 sq.ft
building, the “GoodLife Fitness Family Autism Hub”, having opened in Richmond
B.C. in November 2016, and our smaller spoke-like centres opening across the
province in time. We are an inclusive charitable organization that collaborates with
service providers, community agencies, professionals, vocational schools, academic
institutions, policy makers and researchers.
GoodLife Kids Foundation purpose is for every Canadian kid to have the opportunity
to live a fit and healthy good life. We raise funds to support national, provincial and
local programs that provide ongoing physical activity opportunities for kids and
remove some of the barriers currently holding children back from living a healthy life.
www.goodlifekids.com
In addition, the Victoria Marathon Society endorses charities that make up the GoodLife
Fitness Victoria Marathon CHEK Charity Pledge Program. In 2017, 11 charities participated
and raised $132,000. Charities participate in partnership with our event to raise awareness
of their individual causes and raise the dollars needed through the collection of pledges.
Since 2006, over $1.7 million has been raised.
CHEK Charity Pledge Program participating charities were:
Current List of 2019 Charity Partners. (We are looking to have 40 charity partners in 2019
and surpass the 2 Million Dollars raised total.
• Autism Speaks Canada • NEED2 Suicide Prevention Education &
• BC Cancer Foundation Support
• Cerebral Palsy Association of BC • Parent Project Muscular Dystrophy
• Greater Victoria Lifetime Networks • Special Olympics BC
• KidSport Greater Victoria • Victoria Hospitals Foundation
• MOVE Adapted Fitness and
Rehabilitation Society of B.C.
40th Annual For more information, contact:
GoodLife Fitness Victoria Marathon GoodLife Fitness Victoria Marathon, Box 675, 185-911 Yates Street, Victoria, BC V8V 4Y9
Sunday, October 13, 2019 InfoLine: 250-818-1981 • E: info@runvictoriamarathon.com • runvictoriamarathon.com
Victoria, BC, Canada @VictoriaMarathn /Victoria.Marathon /runvictoriamarathon 5
2018 Marketing and Promotions
In 2018, the event was promoted through numerous media and marketing initiatives
including:
Print Digital
• 28 ads and editorials delivered • Digital blogs on Victoria Marathon
to 98,413 homes with Black Press website and Black Press.
newspapers throughout BC • Race day live stream with CHEK News
• Print ads in Canadian Running and • Google Adwords campaign ($10,000
IMPACT Magazine per month via Google Grants Program)
• 4 page pull-out Race Weekend section • 21 eNewsletters sent to database of
in Black Press papers 26,000+ subscribers
• 4 page Results section in Victoria • 3 brand videos pre-event and 1
News post event promo video posted on
YouTube, website and throughout
TV social media
• Promo spots on CHEK for race • Banner ads on Canadian Running
recruitment Magazine, IMPACT magazine, Athletics
• Promo spots on CHEK for CHEK Illustrated, Victoria Sport News and
Charity Pledge Program Inspired Senior Living, Silver Striders
• Event stories on CHEK, CTV and Used.ca
Vancouver Island and Black Press TV • Listings in numerous running calendars
• Game-On! – full 30 minute sports • Training videos series with Black Press
show highlighting the race
Social Media
Radio • Facebook – Daily posts to 6,265 fans
• Promo spots, web links, calendar • Facebook Live – Coverage on race
listings, enewsletters, PSAs, live reports, day by Victoria Marathon and Black
interviews, pre-event and race day Press
coverage – Ocean 98.5, KiSS103.1, • Twitter – Daily posts to 4,600+
CFAX 1070. followers
• Instagram – Daily posts to 1,500+
Race Expos followers
Participated with a promotional booth at: • Posts by many of our sponsors
• BMO Vancouver Marathon promoting the event
• TC10K Expo • Facebook group - for registrants only
• MARPAC Expo with 900+ members
• Victoria Goddess Run Expo
• Bazan Bay Race
• Navy Run Expo
• Capital City Olympia Expo
• North Olympia Discovery Marathon
40th Annual For more information, contact:
GoodLife Fitness Victoria Marathon GoodLife Fitness Victoria Marathon, Box 675, 185-911 Yates Street, Victoria, BC V8V 4Y9
Sunday, October 13, 2019 InfoLine: 250-818-1981 • E: info@runvictoriamarathon.com • runvictoriamarathon.com
Victoria, BC, Canada @VictoriaMarathn /Victoria.Marathon /runvictoriamarathon 6
GoodLife Fitness Victoria Marathon
2018 SPONSORSHIP OPPORTUNITIES
Media Media Official
Title Presenting Partner Gold Supporter Silver Bronze Supplier
F EE $100,000 $65,000 $60,000 $20,000 $10,000 $5,000 $2,500
Pri nted Ma te rials
Race Guide - Logo (15,000) • • • • • • • •
Participant Garments and Volunteer Garments (10,000+) • •
Rack Cards (20,000) • • •
Race Numbers (9,000+) • •
Corporate Literature & Stationery • •
Logo on Maps of Course (where applicable) • •
Si g nage
Start Line Banners • •
Finish Line Signage • • • • • • • Shared
Event Signage • • • • • • • •
Finish Line Gantry • • • •
Distance Flags • •
Race Package Pickup Area • • • •
Awards Ceremonies • • •
Carbo Gala Dinner • • •
Speaki ng & Re c o gnitio n O p p or t u n itie s
PA Announcement at Event • • • • • • •
Awards Ceremony - Speaking/Presentations • • • •
Media Conference - Introduction • • •
Volunteer Training Event - Speaking and Announcements • • •
Med i a
Selected Newspaper Advertisements • • • •
Magazine Advertisements - if Applicable • •
Broadcast Media Advertisements - where applicable • • •
All Pre-event Newspaper Advertisements • • • •
All Post-event Newspaper Advertisements • • • • • • • •
Other Marathon Expos • •
Ex posure
Promotional Opportunity in E-Newsletter (Varying Frequency) • • • • •
Corporate Logo on Website • • • • • • • •
Corporate Logo on E-Newsletter • • • •
Corporate Name on Online Registration Confirmations • •
Online Training Facebook Group •
Virtual Race Package (11,000+) • • • • • • •
Social Media Opportunities • • • • • •
Facebook (6265 fans) (Varying Frequency of posts) • • • • • • • •
Twitter (4600+ followers) (Varying Frequency of posts) • • • • • • • •
Instagram (1500+ posts) • •
D i s pl ay Oppo rtunitie s
Corporate Display at Expo (*Exclusivity) •* •* •* •* • • •
Aw ards
Participant Certificates and Volunteer Certificates • •
Awards, Medals and Ribbons • •
T i ckets & Me rc ha ndise
Race Registrations 25 15 7 7 4 4 2 2
Carbo Gala Dinner Tickets 8 6 2 4 2 2 1
Commemorative Garments 8 6 5 4 2 2 1
Marathon Spirit Party (Spring) 8 6 2 4 2 2 1
VIP Reception 8 6 2 4 2 2 1
VIP Tent Access • • • • • • • •
Other S po nso r Oppo rtun it ie s
High Performance Program/Prize Money ($15,000)
Race Expo ($10,000)
Volunteer Program ($10,000)
8k Road Race Title ($10,000)
Speakers Program ($8,000)
Title of Aid Stations - All or Individual Stations ($500 to $3000)
Zones along the Course - starting at $500
2018 Demographics
Event/Gender Statistics
Event Participation
Participants by Event Overall Participation by Gender
Half Marathon 8K Road Race (Marathon, Half Marathon and 8K)
3266 2384 Women
41% 30% 4,582
57.3%
Marathon Men
Thrifty Foods 1339 3,410
Kids Run 17% 42.6%
923
12%
Overall Gender Breakdown
Participation by Age Group
2000
Men
Women
1500
Registrants
733
1134
1000 610
966
533
506 710
500 540
268
469
497
171 431
72
66 266
0
0-12 13-17 18-24 25-29 30 – 39 40-49 50-59 60+
Age Group
40th Annual For more information, contact:
GoodLife Fitness Victoria Marathon GoodLife Fitness Victoria Marathon, Box 675, 185-911 Yates Street, Victoria, BC V8V 4Y9
Sunday, October 13, 2019 InfoLine: 250-818-1981 • E: info@runvictoriamarathon.com • runvictoriamarathon.com
Victoria, BC, Canada @VictoriaMarathn /Victoria.Marathon /runvictoriamarathon 8
2018 Demographics
Origin of Participants
Top Provinces/States
Participants by region Participants
Top 10 Cities by city
BC 5873 Victoria 2760
AB 594 Vancouver 626
WA 565 Nanaimo 345
(Unknown) 278 Calgary 270
OR 138
(unknown) 229
CA 93
Seattle 177
ON 74
Campbell River 128
YT 47
Surrey 116
CO 43
Edmonton 112
SK 34
North Vancouver 105
Participants by country
Participants by country Locals vs. tourists
Locals vs. tourists
Locals
43.4%
Tourists
Canada 6688 56.6%
United States of America 957
(Unknown) 227 362 km - average distance travelled
Costa Rica 30
2,877,246 km traveled by participants
UK and Northern Ireland 18
Japan 17
Germany 8
France 7
China 5
Denmark 5
40th Annual For more information, contact:
GoodLife Fitness Victoria Marathon GoodLife Fitness Victoria Marathon, Box 675, 185-911 Yates Street, Victoria, BC V8V 4Y9
Sunday, October 13, 2019 InfoLine: 250-818-1981 • E: info@runvictoriamarathon.com • runvictoriamarathon.com
Victoria, BC, Canada @VictoriaMarathn /Victoria.Marathon /runvictoriamarathon 9
2018 Demographics
Where Does Your Money Go?
Insurance
Registration
Technical Operations
Runners - Shirts &
Finisher’s Medals
Advertising / Marketing
Events - Expo, Carbo Dinner,
Speaker Series
Awards, Medals, Prizes
Event Management
Volunteers
Accommodation / Travel
We look forward to working with all of our sponsors, all year round and on race weekend
for the 40th Annual Goodlife Fitness Victoria Marathon, both large and small to maximize
exposure and exceed expectations.
For more information, please contact
Cathy Noel, General Manager at 778-677-5786
or email: cathy@runvictoriamarathon.com
40th Annual For more information, contact:
GoodLife Fitness Victoria Marathon GoodLife Fitness Victoria Marathon, Box 675, 185-911 Yates Street, Victoria, BC V8V 4Y9
Sunday, October 13, 2019 InfoLine: 250-818-1981 • E: info@runvictoriamarathon.com • runvictoriamarathon.com
Victoria, BC, Canada @VictoriaMarathn /Victoria.Marathon /runvictoriamarathon 10You can also read
