10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK

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10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
Your Senior Partner
guide to MIPIM 2020

10–13th March
Cannes, France
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
2

Welcome                                             Thank you for becoming part of the Midlands UK delegation for MIPIM
                                                    2020. The purpose of this Welcome Guide is to provide you with key
                                                    information to enable you to maximise your MIPIM experience and
                                                    ensure your time in Cannes runs as smoothly as possible. From our
                                                    innovative event programme, investor meetings, accommodation,
                                                    passes or transport, the team at the West Midlands Growth Company
                                                    (WMGC) are here to help as we manage the Midlands UK presence at
                                                    MIPIM 2020 for all partners. If you have any questions please
                                                    email us at mipim@wmgrowth.com

Hello and thank you for signing up as a Midlands UK MIPIM partner. Collaboration
with our industry partners is critical to the success of the Midlands economy and
you play a key role in achieving this. This region produces, and welcomes, the
world’s most exciting businesses, innovators and creators.

Working with you, our ambitious plans for the Midlands will help to power the
UK economy and ensure that we remain one of the world’s most attractive
investment destinations.

The Midlands is an economic geography of scale, home to a sixth of the UK
population, over 810,000 businesses and 20 major universities. Within this highly
skilled region are boundless ideas, innovation and possibility. MIPIM is the ideal
                                                                                              Sir John Peace
place to harness this potential and create growth opportunities for businesses
                                                                                              Chair, Midlands Engine
big and small. Welcome.

Welcome to our Midlands UK delegation for MIPIM 2020, an event that shapes
the region’s global property market.

The Department for International Trade (DIT) is delighted to be a part of the
Midlands UK delegation for a fourth year. This collaboration between Government
and key players from both the public and private sector in the Midlands creates
a powerful and dynamic partnership which allows us to promote the region as
a significant entity in its own right on the world stage that MIPIM offers. As a
Midlands UK delegate, you will have the opportunity to be a part of this and will
have an invaluable opportunity to profile your projects, ideas and business to
more than 25,000 visitors from over 100 different countries.
                                                                                              Simon Hall
Packed with exciting and insightful debates, presentations and panel discussions,
                                                                                              DIT Deputy Director,
the Midlands UK event programme will offer a comprehensive and impactful view
                                                                                              UK Regions – Midlands Engine
of the Midlands’ resilient real estate landscape. The event offers the opportunity
for you to speak with national and international decision makers, including
invaluable informal networking opportunities, which may prove crucial in
securing investment.

Together we will showcase the Midlands and you will be a part of this dynamic story.

For more information get in touch                   www.midlandsukmipim.com            mipim@wmgrowth.com              #MIPIM2020
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
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About the                                                           The Midlands remains a key driver of the UK’s future
                                                                    prosperity and presents a compelling offer to those
                                                                    choosing to invest. Below you will find some of the key

Midlands                                                            facts that we will be using to promote the Midlands,
                                                                    you are welcome to use these in your promotional
                                                                    material. We will be briefing you on the latest
                                                                    information, so we will be able to promote our region.

Made for Investment                        Made for the Future                             Made for Living

                                                                                           The Midlands is home to

                                           The Midlands is served by
                                           two of the UK’s fastest growing
                                                                                           15%
                                           airports – Birmingham Airport                   of the UK’s population, with over

                                                                                           3 million
                                           and East Midlands Airport

Foreign Direct Investment (FDI) is worth

£4 billion
                                                                                           under 25 year olds among its

to the Midlands economy
                                                                                           10 million
                                                                                           citizens

                                           Coventry will be the UK’s City
                                           of Culture in 2021, Nottingham
                                           and Birmingham will host the
Key sectors across the Midlands are:       Cricket World Cup in 2019, and
Aerospace, Rail, Automotive, Life          Birmingham will host the 2022
Sciences, Advanced Engineering             Commonwealth Games
and Food & Drink

Made for Partnerships                      Made for Innovation                             Made for Success

90%                                        The Midlands has more
                                           than 20 universities,
                                                                                           The Midlands is one of the
                                                                                           fastest growing and
                                                                                           economically important
of all UK businesses
                                           supported by 54 colleges.                       areas in the UK, with an
are within a 4-hour drive
of the Midlands
                                           500,000                                         economy worth over

                                           students come to the                            £217
                                                                                           billion
                                           region each year

27,000
Midlands companies
regularly trade globally,
with £55 billion in goods                  5G                                              There are more than

                                                                                           800,000
exported in 2018                           Several projects across
                                           the Midlands are exploring
                                           5G connectivity, including
                                                                                           businesses in the
                                           the UK’s first multi-city
                                                                                           Midlands Engine region
                                           5G test bed

For more information get in touch              www.midlandsukmipim.com               mipim@wmgrowth.com                        #MIPIM2020
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
£2oo
billion
The Midlands is one of the fastest
growing and economically important
areas in the UK, with an economy
worth over £200 billion
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
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Your Midlands UK                                                    We are delighted to introduce you to your Midlands UK
                                                                    team. Each member of the team is on hand to ensure
                                                                    you get the best possible experience from being part of

Team                                                                Midlands UK and attending MIPIM 2020. From helping
                                                                    with accommodation, travel, to raising your profile
                                                                    during the event, the team are happy to help.

Tom Clift                           Jon Derry                       Sian Roberts                       Jess Murphy
Senior Programme Manager            Consultant                      Head of Business Growth            Project Executive

Rowena Steer                        Pete Bassra                     Rebecca Bannister                  Matt Jewsbury
Marketing Manager                   Marketing Executive             Senior Communications Manager      Communications Executive

The team will work together and with you to achieve the following activity during MIPIM 2020:

–	Raise the profile of the Midlands region and the                 – Generate potential investment prospects
   associated sub-region/destinations with international
                                                                    –	Build on relationships to develop projects that will
   investors, end occupiers and suppliers
                                                                       create private sector jobs
–	Increase media coverage for the region and its
                                                                    –	Create a platform for Midlands UK partners to showcase
   constituent destinations
                                                                       specific development schemes and their involvement
–	Demonstrate the region’s credentials as a place
                                                                    –	Highlight the region’s ability to attract and
   to do business
                                                                       support investors

If you have any questions regarding MIPIM please email mipim@wmgrowth.com, the team will be happy to help.

For more information get in touch                    www.midlandsukmipim.com             mipim@wmgrowth.com                #MIPIM2020
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
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MIPIM: Building                                                          Hosted in Cannes, MIPIM World is the premier
                                                                         event in the real estate calendar and has become a
                                                                         global opportunity to showcase major cities, property

on Success                                                               developments, invest opportunities and networking.
                                                                         MIPIM gathers the most influential players from all
                                                                         sectors of the international property industry for
                                                                         networking, learning and transaction through premium
                                                                         events, conferences and dedicated exhibition zones.
                                                                         By attending this international event your organisation
                                                                         will have the opportunity to build on global awareness
                                                                         and business activity.

2020 is the fourth consecutive year that Midlands UK has a               The Midlands UK MIPIM 2020 provides you with three days
presence at MIPIM, underpinned by the joint efforts and                  of packed business development opportunities:
collaborative public-private sector partnerships that make up
the Midlands UK delegation. We are committed to attracting               –	Gain access to key decision makers from across the Midlands,
higher numbers of international visitors to the pavilion, delivering        UK and internationally
an event programme designed around investor needs,                       – Spend time with existing contacts and clients,
strengthening partner networking opportunities and projecting               strengthening relationships
an integrated and compelling Midlands narrative to the world.            – Meet new investors, end-occupiers, clients and partners

                                                                         With every property related sector represented; landowners,
                                                                         developers, architects, contractors, you will make new contacts,
                                                                         encourage business and support your local authority leaders.

During MIPIM 2019 the following
outputs were achieved:

                                                                                                         43
                                                                                                         events

                                                              364                                        featuring

                                                              delegates represented
                                                              the Midlands UK team
                                                                                                         100
                                                                                                         speakers

        100
        private and public
                                                                       102
                                                                       media articles
                                                                       generated about
                                                                       the Midlands UK
                                                                       delegation with a reach of
        sector partners
        joined together                                                2,557,347
                                                                                                        midlandsukmipim.com
                                                                                                        attracted

                                                                                                        20,454
                                                                                                        page views from

                                                3,518
                                                                                                        65 counties

            100%
            of media coverage
                                                delegates visited the
                                                Midlands UK pavilion, an
                                                                                              and received a

                                                                                              60%
            was positive and                    increase of 18% compared                      increase in unique
            achieved global reach               to the previous year                          visits from 2018

For more information get in touch                    www.midlandsukmipim.com                  mipim@wmgrowth.com              #MIPIM2020
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
We are proud to take our place
alongside colleagues and city
partners in the Midlands Pavilion
to showcase the tremendous
investment potential the UK has
as a whole, and the Midlands
region in particular.
Stuart Pratt
Group Development Director and
Co-Founder of Godwin Group
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
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The Midlands UK                                                                     The Midlands UK pavilion is located in the same high
                                                                                    profile location as 2019 (C16.d), providing 200sqm2
                                                                                    of covered exhibition and event space, plus an external

Pavilion                                                                            72sqm2 beach-facing terraced area.

(Stand C16.d)

                              Pavilion – C16.D
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                         Beach
                                                     Pr

       MIPIM Area
       Entrance
                                                                 Protocol
                                                                 Entrance

                                                                                                                 Port
                                                                               Registration
                                                                               Entrance
                                                 Bou
                                                    leva
                                                        rd d                                                                          MIPIMtle
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                                                                        ette                                                           Bus

                                              Cannes
                                            Train Station

                                                                                     Once again the Midlands UK pavilion will feature prominent
                                                                                     partner branding and screens to promote key messages. The
                                                                                     pavilion will also incorporate a presentation stage and flexible
                                                                                     seating as up to 40 events are to be hosted in the pavilion during
                                                                                     the course of the three days.

                                                                                     Partners can make use of the pavilion throughout the week
                                                                                     to host guests, make use of the networking opportunities and
                                                                                     develop relationships with colleagues within the Midlands UK
                                                                                     delegation. Complimentary refreshments will be served in the
                                                                                     pavilion throughout the day.

                                                                                     For further information on the Midlands UK pavilion please visit
                                                                                     midlandsukmipim.com/the-pavilion

For more information get in touch                         www.midlandsukmipim.com                        mipim@wmgrowth.com                #MIPIM2020
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
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Senior Partner                                                                                  Your Midlands UK Commercial
                                                                                                Partner Package 2020

Package 2020
Package benefits include                        Description
Delegate pass to MIPIM 2020                     1 pass
Additional MIPIM 2020 passes                    Available at a cost of £1,150 ex VAT
Invitation to a Midlands UK launch event        2 tickets – Attend the West Midlands (25th September) UK MIPIM launch event
A welcome Guide to MIPIM 2020                   Your free MIPIM guide on how to maximise your experience
Local Destination Partner support               Nominate 1 Destination in the Midlands. Add an additional destination for £1,750.
Invitation to MIPIM 2020 Newcomers event        First time at MIPIM? This event will provide all the information you need to know
                                                – 3rd December 2019
Pre-MIPIM briefings                             Receive access to three Pre-MIPIM events:
                                                1) Commercial Partner briefing
                                                2) Marketing and Communications briefing
                                                3) Commercial Partner event – Final look at MIPIM 2020
Stakeholder and Media guide*                    1/4 page within the guide
Midlands UK pavilion logo wall*                 Logo representation within the Midlands UK Pavilion
Midlands UK branded lanyard and pin badge       Demonstrate your status as an official Midlands UK Partner with exclusive
                                                branded merchandise
Pavilion AV wall*                               Your logo plus one hero image included in the show reel
Touch Screen Content (TBC)*                     Yes – TBC
USB sticks*                                     Your company credentials/promotional content included in this Media/VIP
                                                guest giveaway up to 5MB
Midlands UK website*                            Listed as an official partner on the Midlands UK website, which received over
                                                20,454 page views from 65 countries in 2019. Including a link to company website
Social Media                                    Inclusion in the Midlands UK social media activity @UKMidlands
Midlands UK PDF brochure*                       1/4 page within the official digital brochure
Midlands UK pavilion meeting                    Pre-book up to 6 meeting slots in the Midlands UK pavilion
and networking space
Concierge service                               From collecting messages to arranging meetings, the Midlands UK team are on
                                                site to help
Images on walls and tables (TBC)*               5 hero images displayed in the pavilion on the walls and tables
Media Relations                                 Boiler plate included in press release
Accommodation service                           Assistance with accommodation in central Cannes hotel room/apartment
Invitation to MIPIM 2020 close                  2 tickets – 12th March 2020
of show finale party
Invitation to post MIPIM 2020                   2 invitations – 1st April 2020
de-briefing event – 1st April 2020

*With regards to the marketing collateral, the creative agency Digitronix will be
  in touch and supply your marketing contact with a deadline date document
  detailing what is required. Digitronix will be on hand to support you with this and
  help with any queries you may have.

For more information get in touch                  www.midlandsukmipim.com                 mipim@wmgrowth.com               #MIPIM2020
10-13th March Cannes, France - Your Senior Partner guide to MIPIM 2020 - Midlands UK
We’re extremely proud to once
again be part of the Midlands UK
delegation and look forward to
showcasing our growth plans
that will help us to become one
of Europe’s leading airports and
provide the air connectivity to
drive the region’s trade and
inward investment.
Nick Barton
Chief Executive, Birmingham Airport
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Getting There
                                                                       The Midlands UK team are here to help with travel,
                                                                       accommodation, transfers and delegate passes
                                                                       and the information below is given to ensure your
                                                                       experience at MIPIM 2020 runs as smoothly as
                                                                       possible. If you do have any questions please
                                                                       do email us at mipim@wmgrowth.com

Flight information
This year there is a change to flight arrangements. There will be no
Midlands UK charter flight for MIPIM 2020. Jet2 is offering a return
                                                                                             Your Check List
scheduled flight from Birmingham Airport to Nice. This means we
are not in control of the flight as we have been in previous years,
therefore you will need to book your flight directly with Jet2                             Book Jet2 flight
(www.jet2.com) Our continued partnership with Birmingham                                   www.jet2.com
Airport will ensure your journey is as smooth as possible.

Please note, other flights are available to Nice but these are                             Register for place
from London, Luton, Bristol, Manchester and Doncaster.                                     on coach transfer
                                                                                           https://midlandsukmipim.com/
Coach Transfers                                                                            midlands-uk-portal
As in previous years, we will be providing a FREE airport
transfer by coach for all Midlands UK partners traveling
                                                                                           Book accommodation
on the Jet2 scheduled flight from Birmingham Airport.
                                                                                           https://midlandsukmipim.com/
If you require a return coach transfer from Nice to Cannes                                 midlands-uk-portal
this must be booked via the Midlands UK Portal –
https://midlandsukmipim.com/midlands-uk-portal                                             Register for delegate pass
                                                                                           https://midlandsukmipim.com/
If you require this service, please book as soon as possible to
                                                                                           midlands-uk-portal
avoid disappointment. Delegates can request car transfers
(both airport and local) via the Midlands UK portal.

IMPORTANT
–	Please do not book a place on the coach if you are
   not on the Birmingham to Nice Jet2 Flight.

–	If you do not book a place on the coach via the portal
   we will not be able to accommodate you in Nice.

Accommodation
There is a range of accommodation available in Cannes.
Using the Midlands UK portal (https://midlandsukmipim.com/
midlands-uk-portal) you will be able to fill in and submit
an enquiry form detailing your requirements, you will then
receive a response giving a suggested accommodation
solution which you can accept or decline.

Delegate passes
All delegates must register on the Midlands UK Portal
https://midlandsukmipim.com/midlands-uk-portal

When you registered a account will be created for you. You will
receive an email from Reed Midem within 10 working days with
log in details to the MIPIM 2020 database. This is separate to the
Midlands UK portal and is where you will need to upload a
photo for your delegate pass.

                                                                                  Airport coach transfer drop off
                                                                                  and pick up point

For more information get in touch                   www.midlandsukmipim.com              mipim@wmgrowth.com               #MIPIM2020
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MIPIM
Event Dates
Event                        Purpose		                                   Date / Time        Location

Midlands UK                  An opportunity for those new to MIPIM   Tuesday                Cundall
Newcomers Event              or considering joining the Midlands UK  3rd December 2020      15 Colmore Row
		                           team as a partner, to speak to the team 5.30pm                 Birmingham
		                           and commercial partners.		                                     B3 2BH

Midlands UK        First chance for all Midlands Commercial    Tuesday                      TBC
Commercial Partner Partners to look at plans for the pavilion, 21st January 2020
Briefing           creative, event programme and logistics.    5.30pm

Midlands UK       An overview of the marketing and     Thursday                             West Midlands
Marcomms Briefing communications activity for MIPIM.   6th February 2020                    Growth Company
		                This event should be attended by the 3.30pm                               Baskerville House
		                marcomms leads for each partner.		                                        2 Centenary Square
					                                                                                       Birmingham
					                                                                                       B1 2ND

Midlands UK    Networking opportunity with senior Wednesday                                 Hosted by Bruntwood
Leaders Dinner local authority representatives.   12th February 2020                        Innovation Birmingham
		             		                                 6.30pm                                    Holt Street
					                                                                                       Birmingham
					                                                                                       B7 4BB

Midlands UK                  Second and final briefing for all        Tuesday               WSP
Commercial Partner           Midlands UK Commercial Partners          3rd March 2020        The Mailbox
Final Briefing               to see the finalised pavilion, creative, 6.00pm                Level 2
		                           event programme and logistics.		                               100 Wharfside Street
		                           Opportunity to meet Midlands UK		                              Birmingham
		                           MIPIM Team and ask questions.		                                B1 1RT

Please save the dates for the events listed below.
Further details will be emailed to you in advance
confirming times and venues.

For more information get in touch              www.midlandsukmipim.com        mipim@wmgrowth.com          #MIPIM2020
All the following stakeholders invest financially in the MIPIM project

                                                                          The West Midlands Growth
   Department                                                Midlands     Company organises the Midlands
        for           Commercial         Destination          Engine      UK delegation to MIPIM on
  International        Partners           Partners          Partnership   behalf of and supported by
      Trade
                                                                          representatives from all the
                                                                          stakeholder groups.

Midlands UK Destination Partners

For any queries please contact:
mipim@wmgrowth.com
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