MEDIA KIT 2021 - Tatler Asia
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MEDIA KIT 2021
THE TATLER BRAND
The most coveted luxury lifestyle brand
in Asia, and the leading platform to
connect with Asia’s most influential
The best of power,
influence and style
8 EDITIONS
Across Asia*
2.1 MILLION
Monthly Print Readers
3 MILLION
Monthly Online Visitors
USD$335,000
Average Household Income
*Hong Kong, Taiwan, China, Singapore, Indonesia, Malaysia, Philippines, Thailand
PUBLISHER’S NOTE “For the last 43 years, Tatler has connected Asia’s most influential communities with the goal of promoting and developing Asian identity, culture and business. As society evolves, so does Tatler. Since early 2020, we have undergone a transformation to redefine “society” to focus on power and influence with greater meaning and purpose, shining the light on a larger cross-section of the people, communities and industries impacting Asia. We are committed to defining the future of luxury media by effectively engaging our communities with groundbreaking concepts, inspiring content and experiential activities they will never forget.” Michel Lamunière Chairman & CEO, Tatler Asia Group
LUXURY OUTLOOK 2021
While the global luxury market is projected to fully recover by mid-
2022 due to Covid-19, certain consumer trends have emerged that
brands can leverage on to continue to engage with consumers, and
emerge stronger, post-pandemic:
ASIA IN GENERAL, AND CHINA IN PARTICULAR,
WILL LEAD THE GLOBAL RECOVERY
A strong V-shaped recovery led by Asia as luxury
brands leverage large domestic markets
ACCELERATED SHIFT TO DIGITAL, THROUGH
PLATFORMS LIKE E-COMMERCE AND SOCIAL MEDIA
HEIGHTENED ENVIRONMENTAL AND SOCIAL CONSCIOUSNESS
An increased loyalty towards brands that align with consumer values
GREATER EMPHASIS ON HEALTH, WELLNESS
AND PERSONAL DEVELOPMENT
Education, wellness, health and experiences are a major
focus and where much spending will be channeled
STRENGTHENED LOCAL PRIDE AND EMPHASIS ON LOCAL CONSUMPTION
20-30% of HNWIs are diverting travel budgets to luxury goods domestically
Insights provided by Tatler+
OUR BRANDS
Our flagship brand for those who are
shaping culture & society in Asia
A platform for the most promising
millennial entrepreneurs & creatives
Sub-brands include:
For food explorers For enthusiasts curious
seeking dining about the most
experiences influential homes
For the discerning wanderer in
search of the most exclusive and
elusive destinations
THE TATLER AUDIENCE
WHO THEY ARE
INFLUENTIAL
Newsmakers, trendsetters, and leading voices shaping Asian culture & society
IMPACT
They want to make a positive impact on society at large, through investments,
commitments to sustainability, and forward-thinking work
EDUCATED
They are knowledgeable and always learning
WELL-TRAVELLED
They travel often to enjoy and discover special experiences
WHAT THEY ARE LOOKING FOR
INSPIRATION
Culture, society, food stories as a source of creativity and conversation
DISCOVERY
Of new experiences
CONNECTION
To the people influencing society, culture, and Asian identity
AUTHENTICITY
Stories and experiences with meaning
AUDIENCE: PHILIPPINES
PRINT
58,209
Circulation
174,627
Readership
40
Average Age
68%
Female
32%
Male
₱ 3M
Annual Personal Income
₱5M
Annual Household Income
DIGITAL
Content affinity: Lifestyle, travel,
entertainment, shopping, food & dining
33
Average Age
68% 32%
Female Male
REACH & ENGAGEMENT: PHILIPPINES
SOCIAL
234K
Facebook Followers
42.7K
Instagram Followers
DIGITAL
20K+
Newsletter Subscribers
16%
Newsletter Open Rate
2.7%
Newsletter Click Through Rate
2.35 MINS
Average time on the website
401K
Sessions
297K
Unique Visitors
GROWTH TRENDS
79%
Monthly Audience Growth Rate
41%
Yearly Projected Traffic Growth
OUR PLATFORMS: DIGITAL
Our digital offering includes:
CONTENT CREATION
With your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGN
We create content and visuals designed to maximise
engagement across each of our channels
SOCIAL ONLY CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reaches a desired KPI
REPORTING
An insightful post-campaign report
OUR PLATFORMS: PRINT
Our print offering includes:
A STRONGER VISUAL IDENTITY
Tatler’s monthly print magazine was redesigned in March
2020, with a bold, sophisticated design through a new
logo, typography and visually strong treatment
INSPIRING CONTENT
Redefining “society” and featuring the most influential from a greater
cross-section of communities, industries and walks of life, Tatler’s
content is more modern and relevant
LUXURIOUS AD FORMATS
Maximise awareness through ad formats specifically designed to capture
the eyes and minds of our readers and enhance luxury presence
TARGETED DISTRIBUTION
Tatler magazine is circulated to qualified VIPs & subscribers and is
distributed at key locations and events. These include 5-star hotels, retail
outlets, banks, health, fitness and beauty centres, airlines, private jets,
luxury services apartments and more…PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and compel our
audience to take action. Through a unique editorial lens, we create
meaning and purpose across the topics our readers want most:
Fashion, Watches, Jewellery,
Travel, Automotive, Beauty,
Art, Food, Philanthropy,
Wellness, Real Estate
JANUARY FEBRUARY MARCH APRIL
A New Beginning Family The Culture Issue Spring Fashion
MAY JUNE JULY AUGUST
Culture Club The Best Summer Ever Spontaneity Youth
SEPTEMBER OCTOBER NOVEMBER DECEMBER
The New Season Asia’s Most Best Of Power and Purpose
Influential: StyleFLAGSHIP EVENTS
One of the most anticipated events on the
social calendar. Coming in October 2021
Gen. T celebrates Philippines’ brightest talents with its dynamic platform to connect
the city’s upcoming entrepreneurs and business leaders. The event marks the annual
launch of the Gen. T list, which features Philippines’ 50 most promising game
changers. Coming in September 2021
A culinary event that unveils the release of the yearly guide alongside an awards
ceremony paying tribute to premier chefs, restaurateurs and industry experts who paved
the region’s culinary landscape. Coming in November 2021BRANDED CONTENT SOLUTIONS
We deliver 360-branded content
solutions to your audience and
encourage innovation in every
aspect of our work for a deeper
level of engagement
CONTENT
Online Articles / Bespoke Print / Content Hubs / Videos / Custom Content
DIGITAL
Engagement Solutions / Webinars / Content Syndication / EDM
EVENTS
Awards / Conferences / Experiences / Round Tables / Networking CocktailsONLINE ADVERTORIALS
BESPOKE VIDEOS Video Link: Proscenium at Rockwell Video Link: Wonder Women Video Link: Kuysen Video Link: Wrapped Up In Happy
OUR LIVE EVENTS
₱550,000 + VAT
Tatler will mount a live event for 40-50 guests.
Tatler will produce the concept, invitation design, and
management of the event.
Tatler to provide standard cocktail food and drinks for 40-50 people
in a cocktail setting.
Event styling and basic decor to be taken care of by Tatler.
Tatler will provide basic sounds system for the event. This includes
system for microphones and use of a music playlist for the evening.
Tatler will take care of photography and basic videography of the event.
Placement and air-time of the event will be published on our digital
platforms.
Event coverage on digital- an event gallery with 25-30 photos, a short
article on our website and the production of a one-minute video and
social media posts.
Includes post-event media mileage on Tatler’s Instagram grid, Instagram
stories and a post-event articleOUR VIRTUAL EVENTS
₱250,000
+ VAT upwards
Zoom Private rate
Tatler to host 60-minute virtual event on Zoom.
Tatler will provide a host, produce the concept and direct the flow
of the event.
Tatler to provide a curated guest list well suited to the brand’s
objective.
Tatler will design all collateral materials for the event.
Food and drinks to send out from top suppliers can be organized by
Tatler.
Tatler will do backdrops, provide items to may be turned over to
client upon request.
Includes post-event media mileage on Tatler’s Instagram grid,
Instagram stories and a post-event articleCASE STUDIES
Samsung
CLIENT CATEGORY TARGET AUDIENCE
Technology 25+
KEY DELIVERABLE
Website Buyout, Advertorial, Facebook Live Tatler
Talks, Instagram Post, Facebook Post
OBJECTIVE
To align the Galaxy Z Fold2 with the Tatler audience and gain awareness on the model as
a must-have for the luxury market and industry leaders. To promote their endorser Miss
Universe Catriona Grey and Samsung as a leader in tech. Tatler created a 360 campaign to
promote their latest device. From native stories, virtual events and website buyouts, Tatler
ensured this new product get as much awareness as possible.
ACHIEVEMENTS
2,614
Page views
4.2K
Facebook Live
1.4M+
Social impressions
EngagementCASE STUDIES
Merz – Gwyneth Paltrow
CLIENT CATEGORY TARGET AUDIENCE
Skincare/Dermatology 30-50
KEY DELIVERABLE
Print and Online Advertorials, Instagram Stories, Instagram
Grid Post
OBJECTIVE
To promote their newest treatment line and global endorser Gwyneth Paltrow. Through
an exclusive interview on zoom, our Editor In Chief Anton San Diego spoke with Paltrow
to get the inside scoop on her skincare routine and how she deals with aging gracefully.
We shared her advice, personal experience and the reason why she trusts Merz with our
readers, educating the market on the beauty of the brand.
ACHIEVEMENTS
4,319
Page views
6.1K
Instagram ImpressionsCASE STUDIES
Bulgari
CLIENT CATEGORY
Jewellery and Watches
KEY DELIVERABLE
2 virtual events and 1 bespoke video
OBJECTIVE
To launch the Serpenti women's collection and the new Octo Finissimo and Octo Roma
watches. To introduce the Bvlgari flagship store in Solaire, the women's Serpenti
collection and the Octo Roma and Octa Finissimo watches for men. Tatler collaborated
with the brand to create a series of two intimate events that happened one after the other
on the same day, each with bespoke F&B kits. The bespoke video was filmed in their store,
directed and produced by Tatler.
ACHIEVEMENTS
566
Page views
2.1K
ReachTATLER ADVERTISING RATES
TATLER ADVERTISING RATES 2021 2021
Print Formats & Rates T.Dining Best Restaurants Guide
6X (rate per Types Pages
Types Pages Rates(₱)
insertion)
Standard Advertising Bookmark 405,000.00
Outside Back Cover 1 297,000.00
Full Page (ROP) 1 215,000 206,000
Inside Back Cover 1 148,000.00
Double Page Spread (ROP) 2 403,000 389,000 IFC Spread 2 268,000.00
Special Insertion Full Page 1 119,000.00
Half Page 73,000.00
Cover Sponsorship 1 600,000
False Cover 4 743,000
Gatefold Front 2 591,000
Inside Front Cover Gatefold 4 630,000
Outside Front Cover Gatefold 4 682,000
Wrap Around/Inside Reverse Gatefold 4 525,000
Outside Back 1 487,000 384,000
Inside Back 1 271,000 254,000
IFC Spread 2 445,000 396,000
1st DPS 2 427,000 413,000
2nd DPS 2 419,000 405,000
Opposite Around Asia 1 279,000
Opposite Online page 1 250,000
1st Ad Facing TOC 1 232,000 222,000
2nd Ad Facing TOC 1 228,000 218,000
Masthead 1 1 224,000 214,000
Masthead 2 1 222,000
Editor’s Note 1 219,000 210,000
Behind The Scene 1 217,000
Contributors Page 1 216,000TATLER ADVERTISING RATES 2021
TATLER ADVERTISING
TATLER ADVERTISING RATES 2021
RATES 2021
Digital Rates
Format Published Rate (PHP) Inclusions
BASIC PACKAGE
Minimum of (30) Minute run-time of LIVE stream on Tatler’s Facebook
Production and Tech Direction by Tatler
Facebook Live - 1 60,000 upwards Concept and Script by Tatler
Talent Integration (subject to availability of Tatler Friend/s)
Creation of (2) Promotional Materials - Square and Vertical layouts
Promotion on Instagram and Facebook Stories
UPGRADED PACKAGE
(60) minute run-time of LIVE stream on Tatler’s Facebook
Production and Tech Direction by Tatler
Concept and Script by Tatler
Talent Integration (subject to availability of Tatler Friend/s)
Facebook Live - 2 130,000 upwards Creation of (2) Promotional Materials - Square and Vertical layouts
Promotion on Instagram and Facebook Stories
+ Permanent posting on Facebook & Youtube
+ (1) IG Grid Post to promote event
+ (1) E-mail blast to Tatler’s subscribers
PREMIUM PACKAGE
(60) minute run-time of LIVE stream on Tatler’s Facebook
Production and Tech Direction by Tatler
Concept and Script by Tatler
Talent Integration (subject to availability of Tatler Friend/s)
Creation of (2) Promotional Materials - Square and Vertical layouts
Facebook Live - 3 190,000 upwards Promotion on Instagram and Facebook Stories
+ Permanent posting on Facebook & Youtube
+ (1) IG Grid Post to promote event
+ (1) E-mail blast to Tatler’s subscribers
+ (1) Post-event recap / advertorial to be published on
tatlerphilippines.com and shared on FacebookCONTACT
CONTACT
Lynne M. Palma
General Manager - Sales
0918 979 1434
lynne@tatlerphilippines.com
Lucky Guerzon Dorynna Untivero
Account Manager Digital Editor/Manager
0915 125 5680 0926 701 4571
lucky@tatlerphilippines.com dorynna@tatlerphilippines.com
Kaye Evangelista Isabel Martel Francisco
Senior Account Manager Editor, Tatler Dining & Generation T
0917 539 1008 0917 525 2307
kaye@tatlerphilippines.com ivmfrancisco@tatlerphilippines.com
Nikki Martel
Events and Marketing Officer
0908 816 0177
nikki@tatlerphilippines.comMEDIA KIT 2021
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