SINGAPORE MEDIA KIT 2019 - Indochine Media
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
SINGAPORE MEDIA KIT 2019
AUDIENCE
MEN - 38%
WOMEN - 62%
BURO. SINGAPORE’S READERS ARE WELL-HEELED,
GENDER FASHION CONSCIOUS AND DISCERNING INDIVIDUALS.
From trendsetters and style-savants to the emerging affluent and the
jet-set elite, Buro. Singapore reaches out to local residents as well as
a diverse mix of foreigners and regional fashion insiders.
60.4% Between 19-29
Impeccably stylish and switched on, our readers purchase luxury 29.3% Between 30-39
goods, enjoy trying out new restaurants, and attend gallery openings 6.9% Between 40-49
and music festivals. 2.0% Below 18
1.4% 50 and above
The Buro. reader is highly sociable with a voracious appetite for the
latest news in fashion, beauty and contemporary culture. As such, AGE
they turn to buro247.sg for trusted quality editorial curated for both a
male and female audience.
BURO247.SG VERTICALS
FASHION BEAUTY CULTURE LIFESTYLE WATCHES & JEWELLERY
News News News News News
Buro Loves Buro Loves Buro Loves Buro Loves Buro Loves
Insiders Insiders Insiders Insiders Insiders
Trends Trends Art & Design Travel Trends
Accessories Makeup Film, TV & Stage Food & Drink Men's
Collections Skincare Music Technology
Street Style Hair Health & Fitness
Men's Wellness Motoring
Men's Grooming
TRAFFIC OVERVIEW
Pageviews per month 415,628
Unique pageviews per month 227,306
Pages per session 3.11
Session duration 01:15
Disclaimer: These figures are the average monthly statistics for the year 2018
SOCIAL MEDIA FACEBOOK TWITTER INSTAGRAM YOUTUBE Buro 24/7 Singapore @buro247sg @buro.singapore Buro. Singapore 13,000+ subscribers 611 followers 24,100+ followers 473,608+ views
2019 EDITORIAL CALENDAR
FEBRUARY
JANUARY
MARCH
Men's Special Love Women Empowerment
Men’s Fashion Weeks FW19 Women’s Fashion Weeks FW19 International Women’s Day
Women’s Couture Fashion Week Academy Awards Baselworld 2019
SIHH 2019 Chinese New Year Art Basel 2019
Golden Globes Valentine's Day Shanghai Fashion Week FW19
Sundance Film Festival Seoul Fashion Week FW19
Singapore Art Week Earth Day
APR IL
JU NE
MAY
Buro. Large Mother's Day / Young Moms Travel
SIFA 2019 Met Gala Men’s Fashion Weeks SS20
Coachella Singapore Food Festival Women’s Couture Fashion Week
Easter Father's Day
Pride Month
2019 EDITORIAL CALENDAR
SEPT EMBER
AUG UST
JULY
Time Activism Transformation
Buro. Singapore's 4th Anniversary National Day Singapore Grand Prix
Buro. Digital Awards Buro. Beauty Awards Women’s Fashion Weeks SS20
Emmys
N OVEMBER
DECEMBER
OCTOBER
Body Positivity / Self-Care Subculture Consumption
Shanghai Fashion Week SS20 Singapore Writers Festival SGIFF
Seoul Fashion Week SS20 Neon Lights Christmas
WTA Finals (Shenzhen) New Year's Eve
BURO. EDITORIAL TEAM
Norman Tan, Crystal Lee, Vanessa Caitlin, Jolene Khor,
Digital Editorial Director Deputy Editor Group Digital Creative Producer Fashion and Beauty Editor
Norman heads up digital at IMV with a In her free time, she likes geeks out on techy Vanessa joins IMV after heading up Jolene’s commitment to fashion, feminism
vision and passion for creating a rich and stuff like AI and robots. At work, she dreams visuals at Billionaire.com. As Group Digital and french fries can be traced further than
seamless digital experience. He started his up ideas for clients’ campaigns and makes Creative Producer, she focuses on special her days at Singapore Tatler as its Assistant
career at men’s lifestyle journal August Man sure Buro's online stories get the eyeballs projects, digital collaborations with clients, Digital Editor. As the surveyor of style, she
before joining Billionaire.com as Market & they deserve. microsites, overseesthe overall aesthetics reports on trends and news from the runway
Lifestyle Editor. on the platform as well as direct video and beyond, and offers insights to the culture
projects and shoot fashion editorials. of the industry.
Aravin Sandran, Janice Sim, Ryan Sng, Emily Heng,
Culture Editor Associate Lifestyle Editor Fashion Writer Beauty Writer
Aravin Sandran believes culture is the most Passionate about all things that result in a Straddling the worlds of design and media, Emily stands at 1.6m, but contains several
immediate, acute, and precise reflection happier self, Janice manages the sub-sections Ryan brings her perspective as a trained lofty aspirations that she believes she would
of society. Tracking the art, design and of the lifestyle beat on the site — food and womenswear designer to her current role be able to achieve if she stood at the height of
entertainment scenes for the best and drink, travel, technology, health and fitness, and as Buro's fashion writer. A self-professed 1.64m. Writing the beauty beat, thankfully, is
brightest talents and happenings, he brings motoring. She's also one that can be enticed bluestocking, core themes throughout her not one of them. She is a lipstick aficionado and
an informed and artful prose to Buro., easily over a good cup of coffee. work include femininity, historical garment a sucker for gorgeous eyeshadow palettes.
contributing to the dreams, debates, and and consumerism. She has previously written
dialogues of our times. for Harper's BAZAAR and L'Officiel.
Celine Yap, Amelia Chia, Tracy Phillips, Daryl Lee,
Contributing Watches & Jewellery Editor Contributing Editor Contributing Editor Contributing Motoring Editor
Haute horlogerie expert and ex-editor of With eight years of experience covering fashion, Programming agency director, former radio Daryl is often asked if he likes cars. The
Revolution, Celine has over 10 years of luxury beauty and lifestyle, Amelia brings her varied DJ, creative consultant and stalwart in the answer to that question is yes. Yes, he does.
watch experience (she can recite the alphabet allegiances with her when it comes to writing Singapore fashion and lifestyle scene, Tracy He also likes cake. And gummy bears. And
of watch brands) and is a self-confessed foodie and overseeing editorial content on the website. brings invaluable industry insight and gravitas; bacon. And honking great steaks. And long,
and Sudoku-junkie. An overt shoe and spa lover, she previously contributing exclusively to Buro. Singapore moonlit walks on the beach to digest all that.
managed the beauty beat at Harper's BAZAAR on music and contemporary culture issues. And maybe a long, moonlit drive after that.
Singapore.
Charmaine Tai, Hazirah Rahim, David Bay,
Editor / Content Strategist Digital Creative Videographer
An introvert by nature, Tai works best when Hazirah has a serious obsession with cats and After three years in magazines, David's new
left alone in a corner, stringing keywords and patterns. She's rarely seen without a bold- role is creating tailored video content for IMV.
search terms to form titles for SEO articles. coloured print and a sunny smile. As Digital Working across varied categories like fashion,
Ironically, the team mostly approaches her not Creative, she provides visually appealing lifestyle and beauty, he adopts different filming
for story ideas, but for her never-empty snack content by doing a little bit of everything: design, styles in order to capture the perfect frame.
drawer. illustrations, photos and videos.
SPONSORSHIPS AND BRANDED-CONTENT OPPORTUNITIES
STANDARD ADVERTORIALS
A product or service focused advertorial written by Buro. that appears organically in the site's content feed
INC LU SIO NS
• 3 images per story
• Up to 400 words of text
• Social Media traffic drivers
1 x Instagram Post
1 x Facebook Post
• Special positioning on Buro247.sg
• 100% SOV *
Final layout, copy and page design subject to editorial approval.
This will be labelled as a promotion.
*Additional charges apply
Standard layout 100% SOV *INTEGRATED VIDEO PACKAGES
Engage the reader through a series of videos to increase top-of-mind recall for your product or service
INC LU SIO NS
• Creating videos in collaboration with editorial team
• Inclusion in Buro247.sg ‘ Specials’ module
• Social Media traffic drivers
2 x Instagram Post
2 x Facebook Post
• Special positioning on Buro247.sg
• 100% SOV *
Minimum six-week lead time from sign off and receipt of assets
Final layout, copy and page design subject to editorial approval.
This will be labelled as a promotion.
*Additional charges apply
Standard layout 100% SOV *BESPOKE ADVERTORIALS AND
SPECIAL PROJECTS
Opportunity to devise a bespoke advertising solution to cater to specific client objectives
INC LU SIO NS
• A fully tailored digital project to create a lasting impact
• Holistic campaign to include social media and offline activation(s)
• Social Media traffic drivers
1 x Instagram Post
1 x Facebook Post
• Special positioning on Buro247.sg
• 100% SOV *
Final layout, copy and page design subject to editorial approval.
This will be labelled as a promotion.
*Additional charges apply
Microsite for Clé de Peau Beauté: Yvette's Bangkok Microsite for Ermenegildo Zegna: Sheep to Shop
https://www.buro247.sg/yvette-king-bangkok-luxury-weekend/ https://www.buro247.sg/zegna/
cle-de-peau-beaute/index.phpRATES
LEADERBOARD, SIDE SKINS & HALF PAGE BANNERS: 100% SOV FOR ALL PLACEMENTS
FORTNIGHTLY MONTHLY IMPRESSIONS*
HOMEPAGE $24,000 $30,000 75,000
FASHION $11,500 $13,800 70,000
BEAUTY $5,750 $8,050 50,000
CULTURE $4,400 $6,600 40,000
LIFESTYLE $5,750 $8,050 50,000
WATCHES & JEWELLERY $3,600 $4,000 30,000
ADD ON
SECOND HALF PAGE $1,000
EXPANDABLE HALF PAGE Additional 30% loading of each individual section
HALF PAGE VIDEO Additional 30% loading of each individual section
SPECIAL PROJECTS BUTTON Value add with any microsite or Bespoke advertorial for 1 week or $2,000 per week
MENU BUTTON Value Add with any Microsite for 1 week or $1,000 per week
SPECIAL PROJECTS
STANDARD ADVERTORIAL $10,000
VIDEO/PHOTO ADVERTORIAL $15,000
BESPOKE ADVERTORIAL $18,000
BESPOKE CAMPAIGN Prices to be confirmed individually
YOUTUBE
VIDEO SPONSORSHIP $8,000
All Rates are NETT and in SGD.
*
Estimated monthly impressions for Desktop and MobileDISPLAY AD SPECS DESKTOP
1
2
DIMENSIONS
1. Top Leaderboard
1460 x 180 px
2. Menu Button
80 x 70 px
3. Halfpage banner
300 x 600 px
4. Side skins
Maximum file size:
480 x 1080 px
4 5 3 5 4 200KB
5. Side skins Impt. Info. * Accepted formats:
140 x 768 px Jpg and Gif
*(for laptops such as MacBook Airs)
Accepted formats for
Expandable Halfpage:
HTML5, Jpg and CodeDISPLAY AD SPECS DESKTOP
DIMENSIONS
1
1. Expandable halfpage
1000 x 600 px
2. Special projects button
300 x 60 px
3. Halfpage Billboard
1000 x 250 px
Maximum file size:
200KB
2 Accepted formats:
Jpg and Gif
Accepted formats for
Expandable Halfpage:
3 HTML5, Jpg and CodeDISPLAY AD SPECS MOBILE
1
DIMENSIONS
1. Top Leaderboard
320 x 150 px
2
2. Halfpage banner
300 x 250 px
Maximum file size:
200KB
Accepted formats:
HTML5, Jpg and Code tagsDISPLAY BANNER SPECS
PLATFORM AD UNIT DIMENSIONS FORMAT DEVICES
(PIXELS)
IOS Android OS X Windows
DESKTOP SIDE SKINS 140 X 768
JPG/GIF
480 X 1080
4 LEADERBOARD 1460 X 180 JPG/GIF
HALF PAGE BANNER JPG/HTML5/TAGS
300 X 600
GALLERY BANNER JPG/GIF
4 EXPANDABLE HPB 1000 X 600 JPG/HTML5/TAGS
FULL WIDTH BANNER 950 X 160 JPG/GIF
MENU BUTTON 80 X 70 JPG
SPECIAL BUTTON 300 X 60 JPG
Important:
MOBILE LEADERBOARD 320 X 150 JPG/HTML5/TAGS All Key Image/Info
should stay within
HALF PAGE BANNER 300 X 250 JPG/HTML5/TAGS 140x768 for side skins.
Maximum file size
for all assets is 200KB.CONTACT EDITORIAL SALES Norman Tan, Digital Editorial Director Audrey Wu, Sales Director n.tan@imv.com.sg a.wu@imv.com.sg Crystal Lee, Deputy Editor Deric Ng, Senior Sales Manager cl@buro247.sg dn@buro247.sg MARKETING PUBLISHER Natasha Damodaran, Marketing Director Bettina von Schlippe, Publisher of Buro. SEA n.damodaran@imv.com.sg bvs@buro247.sg June Chen, Marketing Manager j.chen@imv.com.sg Indochine Media Pte Ltd • 1 Syed Alwi Road #02-02 Singapore 207628 • t +65 6225 4045 • w www.buro247.sg
You can also read
