Sports newsroom Company Mar 20, 2020 - Porsche Newsroom
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newsroom
Company Mar 20, 2020
Sports
Porsche maintains close links to the sporting world with its products and the motorsport.
The company has promoted women’s tennis since 1978, when it became a title partner at the inaugural Porsche Tennis Grand Prix in
Filderstadt, Germany. Its involvement in tennis has grown from strength to strength around the world. Golf is also a traditional focus of
Porsche’s activities in the field, with the company having established the Porsche Golf Cup in Germany over 30 years ago. The
international growth of this exclusive series of amateur tournaments for customers has demonstrated the relevance of golf to the target
group, inspiring a move into the men’s pro game with the Porsche European Open.
Sami Khedira has been an ambassador for Porsche’s youth support programme since 2018. A 2014 World Cup winner who played a
number of seasons for VfB Stuttgart, Khedira makes appearances at a variety of events and provides important tips to help young
players maintain the right attitude and behaviour both on and off the pitch.
Beyond the professional arena, another key pillar of the sports sponsorship strategy is to introduce young people to the social benefits
of sport. Porsche therefore supports youth sport at its Stuttgart and Leipzig production sites as part of its wide-ranging Turbo for
Talents programme. In addition to high-quality sports training, this programme also promotes the social and personal development of
children and young people.
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Turbo for talents
For a number of years, Porsche has supported children and young people in the Stuttgart area at its partner clubs SG Sonnenhof
Grossaspach (football), SV Stuttgarter Kickers (football) and SC Bietigheim-Bissingen Steelers (ice hockey), as well as at the Porsche
Basketball Academy in Ludwigsburg. This collaboration aims to provide the next generation with sporting and social support through
shared experiences while also preparing them for their subsequent work life.
In the reporting year, selected junior players at the partner clubs received the 2019 Turbo Awards. These honours were bestowed on 12
young talents from the four clubs whose outstanding sporting development, educational performance and social commitment ensure
that they already serve as role models for their peers. Alongside sporting performance, significant emphasis is therefore placed on
balancing sports training and schoolwork as well as social responsibilities within the club. As a special bonus, the winners also received
a driving safety training course or a grant towards the cost of a driving licence.
The ADM Youth Days event run by Stuttgarter Kickers gives around 1,200 children the chance to participate in an exciting football
tournament and a wide range of additional activities. With support from Porsche, this tournament welcomes over 100 youth teams
from across the region in four age groups.
Another attraction at the ADM Youth Days is the Porsche Coaching Mobile: this Porsche Cayenne with trailer was specially developed
for youth support, featuring sporting equipment and training modules for measuring individual performance through play. In this way,
young talents can better assess their sporting capabilities and adapt their approach to training accordingly. Age-specific reference
values also make the results easy to compare. The Porsche Coaching Mobile was in action across Germany almost every weekend from
April to October 2019. Its 34 days of appearances extended far beyond the five partner clubs in the Stuttgart and Leipzig regions, with
nearly 4,000 children and young people taking part in the various events.
Sports funding in the Leipzig region
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Leipzig quarter-finals
A further aspect of this partnership with RB Leipzig is the Porsche Coaching Bench, which gives families with football-loving children
the chance to experience live matches right on the touchline. The sports car manufacturer recruits children aged between five and 10
to accompany their heroes out on to the pitch. At the home match against TSG Hoffenheim on 7 December 2019, one of these 11
young football fans was the 911th. Having served as a mascot since the start of this campaign, number 911 was allowed to pick out
their favourite RB Leipzig player and also received a football signed by the whole team. At the RB Leipzig training ground events,
Porsche helps the Bundesliga team spot upcoming talents. Additionally at the football camp run by the RB Leipzig Football School,
junior players can show off their skills and have lots of fun learning more about the game. Porsche supports socially disadvantaged
children by paying the entrance fee on their behalf. On top of this, the inclusion camp at the football school helps children with and
without disabilities learn from and with one another.
Each year, the best of RB Leipzig’s youth teams is also crowned the Porsche Talent Team, with the U19 outfit taking this title in 2019.
Tennis
Petra Kvitova
„Porsche Race to Shenzhen“
Golf
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Porsche European Open in Hamburg
Porsche has served as automotive partner at events on the Asian Tour and the European Tour since 2019, presenting the brand at the
SMBC Singapore Open, the Omega European Masters in Crans-Montana, Switzerland, and the Mutuactivos Open de España in Madrid.
This commitment to golf emphasises the brand’s international outlook and its relevance to the markets.
Porsche Golf Cup celebrates first hole-in-one
The Porsche Generations Open, an innovative competition for amateur golfers, returned for its fourth edition in 2019. Having originated
in Germany, this concept of a team event featuring players from two different generations with an age gap of at least 20 years has been
an international hit.
Porsche Golf Circle hits new heights
Markus Rothermel
Spokesperson Sports Communications
+ 49 (0) 711 / 911 25117
markus.rothermel@porsche.de
Link Collection
Link to this article
https://newsroom.porsche.com/en/company/annual-sustainability-report-2019/department-sports-2019.html
Media Package
https://newsroom.porsche.com/media-package/department-sports-2019
02484405122020 - 77 - 4610603 Page 4 of 4
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