SPRING 2021 - PartyLite Consultant Business Center
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Guide THE SPRING 2021
Santal & Cedar
Universal Tealight®
Candles
WELCOME
TO THE
GUIDE
Welcome to a brand new, behind the scenes
look at the Spring ‘21 season of PartyLite.
We’ve reimagined your seasonal training into a brand new piece
that goes further in-depth, bringing you insights and information
on a huge range of ways to build your business. We’ll bring you
the trend and fragrance insights you love, but there’s lots more.
You’ll find out how to use each of your assets to make PartyLite
work for you. There’s info on how to run your business online to
perfection and even how to become an influencer across social
media. Learn all about how you can love it, sell it and share it!
We’ll tell you all about your promotional pieces for the season,
from online articles to The Edit, training guides and every other
email and asset we give you each season. All designed to help
you build the business of your dreams.
This is The Guide.
02
It's time to fill your home with fragrance.
10-11 26-27
12-13
14-15
24-25
What’s in The Guide
04-05 18-19
GET THE LOOK - MINIMALUX
32-33
SOCIAL SELLING
THE EDIT
A FRESH WAY TO INSPIRE DISCOVER WHERE OPULENCE MAKING THE MOST OF INSTAGRAM
MEETS MINIMALISM
06-07 34-35
WE ARE FRAGRANCE
20-21 SOCIAL SELLING
GET THE LOOK - BOHO WORLD PINTEREST AND PARTYLITE
THE HOME OF FRAGRANCE BOLD FLORALS MEET
36-37
EXTRAVAGANT PATTERNS
08-09 22-23 SOCIAL SELLING
INFLUENCERS START HERE
WE ARE SELLING
WE ARE FRAGRANCE
SHOP BY PERSONALITY, FORM,
38-39
CUCUMBER CLEMENTINE
COLLECTION OR INTENSITY
24-25 SOCIAL SELLING
10-11
MAKING OUR SOCIAL
WE CREATE BEAUTY WORK FOR YOU
NEW SPRING 2021 FRAGRANCES SPECIALITY JARS CANDLES
INFUSED WITH THE LATEST
40
FINE INGREDIENTS
26-27 WEBSITE REVIEWS
SUB-BRANDS ENCOURAGE CUSTOMERS
12-13 OUR YEAR-ROUND COLLECTIONS TO LEAVE PRODUCT REVIEWS
WE ARE SOCIAL
ELEVATE YOUR BRAND
28-29 41
PROMOTIONAL ASSETS SPREADING POSITIVITY
14-15 PROMOTIONAL MATERIALS
AT YOUR FINGERTIPS
YOU ARE A SHINING LIGHT
OF POSITIVITY!
WE STAY FRESH
COTTON BREEZE
30-31
16-17 OUR COMMUNITY
AMAZING ARTICLES ALWAYS
GET THE LOOK - SAFARI MOMENTS
ACCESSIBLE ON YOUR ESHOP
EXPLORE THE WILDS OF
FRAGRANCE AND DÉCOR
03
The Edit is designed to be
enjoyed by PartyLite lovers
wherever and whenever they
want. Easy to see, scroll and shop
online, they can see it on their
tablet, phone or any device they
love. So inspiration is always at
their fingertips.
04
Edit
THE
A fresh way to inspire.
This season we’ve made inspiring customers easier than
ever with The Edit. It showcases the latest range through
stunning photography, instantly online.
Share a link to The Edit with online
shoppers, fragrance lovers, social media
contacts and everyone else. The gorgeous
imagery will inspire them to see their own
home filled with PartyLite’s latest products.
And they can shop with a few clicks on
your Personal Website!
THEEDIT.PARTYLITE.COM
05
Fragrance WE ARE
We’re proud to be the leaders in home fragrance
season after season. It’s what makes earning
with PartyLite easy, with quality products that
fragrance lovers keep coming back for.
Selling fragrance through social and online can
be tough, but that’s where you come in.
You are the most vital piece of the puzzle,
bringing our fragrance stories to life.
Recommend your favourites, help others to
shop with the support of our online tools,
and of course don’t forget to share our
BePure Commitment.
ESSENTIAL OILS
Our artisan candles are created
in small batches and contain
natural essential oils.
CLEAN BURN
When there’s a little wax left
(1.3 cm/½″) & minimal soot
when used as directed.
NON-TOXIC
Free of parabens, phthalates and
sulphates. Made with lead-free
100% natural wicks.
To find out just how much we care about
creating the safest, cleanest candles in the
world visit partylite.co.uk for the full story.
06
Expert Tip
Promoting a popular fragrance is a
perfect way to upsell. Show Mulberry
lovers new ways to enjoy their favourite
fragrance with different forms.
Universal Tealight® Candles, Scent Plus® Heart
Melts, AromaPure™ by PartyLite, SmartScents by
PartyLite™ and Nature’s Light™ Jar Candle
Tart black currant, sweet blackberry, juicy
mulberry and jewels of pomegranate are
blended for a perfect berry twist.
MULBERRY • ROSE • VANILLA
07
WE ARE
Selling
We’ve updated the way we sell our fragrance
online, it’s a guaranteed benefit for you.
Thanks to some innovative extras, your
customers can now shop fragrances by
personality, form, collection or intensity.
These added value changes are designed to
help you upsell and cross-sell throughout
every season.
It means that your online store is open
24/7. From now on your customers can
browse our fragrances whenever they want
wherever they are, giving you the chance
to concentrate on other aspects of your
personal PartyLite brand.
Expert Tip
Ensure your customers are taking
our Personality Quiz so you can
tailor the fragrances you sell to them!
Check it out at pb.partylite.com
08
Fruity
Delightfully fruity fragrances you’ll love. Try berry blends, zesty citrus infusions or unique tropical twists.
MULBERRY MANGO MAGIC RASPBERRY MIDNIGHT
RHUBARB CACTUS
Exotic
Enticing and exotic aromas to savour. Enjoy sultry spices, nutty notes and aromatic ingredients that transport you.
TAMBOTI ALMOND SANTAL CINNAMON
WOODS GROVE & CEDAR WOODS
Floral
Sweet and fragrant floral aromas inspired by nature. Featuring garden blossoms, hedgerow blooms and florals from
far-flung forests.
LILY & LINEN MOONFLOWER WHITE LILAC AMBER SUEDE
& IVY
Fresh
Clean and uplifting fragrances that freshen. Featuring herbs, floral notes and innovative ingredients to love.
ENERGISING SUN-KISSED CITRONELLA PERFECT PET
EUCALYPTUS LINEN MINT
Gourmand
Truly delicious aromatic blends that are good enough to eat. Think creamy nut notes, bright berries and sugary sweets.
VANILLA HONEY & AMBER BERRY VANILLA MARSHMALLOW
COCONUT VANILLA
INTENSITY
GUIDE
UNSCENTED NEUTRALISE ODOURS SIMPLE MEMORABLE POWERFUL
NATURALLY & LIGHT & MODERATE & BOLD
09
SPRING
FRAGRANCES
New springtime scents designed to
be instant classics in any home.
All these seasonal blends are infused with the latest
fine ingredients, ensuring they’ll delight the senses
and transform any fragrance lover’s home.
Lily & Linen
A luxurious marriage of creamy rose
petals, delicate lily of the valley and
sweet orange flower, caressed with
leafy greens and sheer musk.
LEAFY GREEN • LILY • MUSK
Honey & Amber
Luscious dates, drizzled with golden
honey and spiced with clove, linger
on a base of tobacco leaf, sheer
woods and amber.
GOLDEN HONEY • CARDAMOM •
AMBER SHEER WOODS
Santal & Cedar
Rich dark resins and exotic incense
combine with the essence of sandalwood,
leather flower and cinnamon bark in a
slightly sweet and smoky blend.
GINGER LILY • CEDAR LEAF •
SANDALWOOD
10MEET OUR
PERFUMER Boho Berry
A tongue-tickling burst of berry
brightened with a twist of citrus
and sweetened with dusky violets
and free-spirited patchouli.
RED BERRIES • ROSE •
Boho Berry was inspired by my
PATCHOULI
favourite season, spring. One of my
most treasured activities is to enjoy the
fresh, cool spring air of the outdoors,
picking berries.
This fragrance was created based on my
childhood memories of visiting berry
farms with family and strolling through
the orchards trying to find the best
fruits. It captures the memories of fresh,
Visit partylite.co.uk
juicy berries blended with spring breeze
to find out just how
and an unconventional, artistic lifestyle.
much we care.
Laura Raith,
Givaudan
BY GIVAUDAN
Midnight Cactus
Succulent fruits and night-blooming
flowers mingle with enticing green
notes and hints of coconut to evoke
the night-time desert.
COCONUT • JASMINE • VANILLA
Moonflower
Grounded by cottonwood and
musk, this dreamy pink floral with
glimmers of sweet apricot captures
the glow of the full flower moon.
BLUE CHAMOMILE • WHITE
CEDARWOOD • SWEET MUSK
11Social
WE ARE
Elevate your personal PartyLite brand through
your social media! We’ve got the tools that will
give you the confidence to sell our stunning
variety of forms online.
We are committed to creating new and
innovative fragrance forms and stunning new
seasonal aromas for our customers. Using
Facebook, Instagram and Pinterest to sell them
is a fun way to get to know your customers and
help you earn more!
Our fabulous and diverse community is always
here to guide you on your journey.
We love bringing new people into PartyLite.
Expert Tip
Selling through
Instagram has never been
easier thanks to the Shops
feature. Find out more in
our handy Guides on
The Resource Centre!
White Lilac & Ivy Scent Plus® Heart Melts
Brand-new shape, same stunning fragrance intensity
and burn-time. Our Scent Plus® Heart Melts are our
latest fabulous fragrance form.
WE RECOMMEND:
ScentGlow® Warmer = 2 Heart Melts
Tealight Fragrance Warmer = 2 Heart Melts
SmartBlends™ Warmer = 1 Heart Melt
12Be Social
Join us on Facebook
@ukpartylite, Instagram
@partyliteuk and Pinterest
@partyliteglobal to be part
of the community.
#WeArePartyLite
13Fresher
WE STAY
This season we’re bringing you new packaging
to freshen up the fragrances your customers
come back for again and again.
The Fresh Home by PartyLite® collection has
beautiful new packaging that reflects its roots in
nature. Show it off online when you promote the
new range. It’s phasing into the full Fresh Home
range across the Spring ‘21 season!
And you’ll see it on the latest fragrance to join
the odour-neutralising family that fragrances
lovers can’t get enough of - Cotton Breeze!
New
Cotton Breeze
Available in 4
Fresh Home forms
Launches
March 2021
Fresh Home by PartyLite™
Cotton Breeze SmartScents by PartyLite™
& SmartBlends™
14Expert Tip
This new packaging is
a great way to start a
conversation on natural,
eco-friendly ingredients!
Read more about our
BePure Commitment
on the website
Cotton Breeze
Clean and airy, cotton blossoms dance
with fresh aloe flowers and peony
petals in a gentle breeze scented with
wild bergamot and blue chamomile.
WILD BERGAMOT •
COTTON BLOSSOM • WHITE MUSK
15SAFARI
MOMENTS
Let fragrance lovers unleash their wild side with three animal print
patterns in a trend that’s made with a dash of the exotic.
Key colours
Natural tones of brown and cream
Marshmallow Vanilla
are paired with hints of burnt orange, Giraffe Print
sunshine yellow and even gold. 3-Wick Jar Candle
Golden Square Votive Pair
Be Social
Show off how you layer
bold patterns with neutral
pieces on your socials,
making this trend
accessible for all. Scent Plus® 3-Wick
Heart Melts Jar Candle
MARSHMALLOW VANILLA
CARAMEL •
MARSHMALLOW • RUM
16LOOK
THE
GET
Key trend product #1
A perfect pair for bolder patterns
and prints, this natural-toned
metal lantern features a
Hammered Minaret
hammered texture. Pair it with Lantern – Large
Tamboti Woods’ bold fragrance.
Tamboti Woods
Leopard Print
3-Wick Jar Candle
Tamboti Woods
Universal Tealight®
Candles
Filled 4-Wick Glass –
Tamboti Woods
Expert Tip
These three fragrances
are so popular they’ve each
joined our $1 Million club!
TAMBOTI WOODS
Tell fragrance lovers they
can now get HESPEREDIC • SPICES •
CEDARWOOD
must-haves with a
fresh new look.
Key materials & finishes
The bold decals of the candles in the
Safari Moments collection take centre
stage among subtle, matte metal decor,
add lustre and texture that’s neutral
enough to let animal prints pop.
Fig Fatale Zebra Print Elevated Jar Holder Pair
3-Wick Jar Candle
Universal Tealight® 3-Wick
Candles Jar Candle
FIG FATALE Follow us on Instagram
for inspiration and ideas.
FIG • MANGO • VANILLA @partyliteuk
17MINIMALUX
Opulence meets minimalism as we
strip back and start fresh in 2021.
Less is more for this instantly Instagrammable
theme where neutral shades get given a
luxury makeover.
HONEY & AMBER
GOLDEN HONEY • CARDAMOM •
AMBER SHEER WOODS
Key colours
Earthy shades of prime colours, whites
and creams dominate this glamorous
version of minimalism.
Hammered
Minaret Lantern
Be Social
Ensure there’s as
few background distractions
when shooting for this
trend to sell an elegant
minimalist lifestyle.
Gaia Fragrance Warmer
– Matte White
ScentGlow® Warmer
– Modern Circles
Sun-Kissed Linen
Scent Plus® Heart Melts
18LOOK
THE
GET
Vintage Milk Bottle
Tealight Holder Set
#2
Key trend product
Stylable décor meets your fragrance
lover’s favourite springtime aroma for this
Vintage Milk Bottle
stunning versatile piece which can also
Santal & Cedar Lantern Candle Holder
display a spring bouquet. Universal Tealight® Candles
Lily & Linen Santal & Cedar
3-Wick Jar Candle 3-Wick Jar Candle
Friendship Hearts
Tealight Holder Pair
Expert Tip
Luxury indoor plants bring
Key materials & finishes
life into this trend. Tell
customers about choosing
the right neutral display.
White ceramics, wooden furniture,
glassware centrepieces and hints of
gold everywhere are crucial elements
for this trend. Comfortable luxury fabrics
where you relax create the perfect visual
juxtaposition.
SmartScents by PartyLite™ Holder –
Favourite and SmartScents by PartyLite™
Sun-Kissed Linen Decorative
Fragrance Sticks
19BOHO WORLD
Bold florals meet extravagant patterns for this bright and beautiful seasonal trend.
Universal Tealight® 3-Wick
Candles Jar Candle
BOHO BERRY
RED BERRIES • ROSE •
PATCHOULI
Key materials & finishes
This theme is florals, florals and more
florals. Take inspiration from the
springtime blossoms and ensure that
the home is covered in bright textures
and patterned materials.
Be Social
Ensure you’re making the
most of brighter mornings Pinstripe Glam Tealight
Holder Trio
when shooting, the Spring
sun will add a beautiful
glow to everything!
20LOOK
THE
GET
Expert Tip #3
Tell fragrance lovers how to
Moonflower
3-Wick Jar Candle elevate the look thanks to bold
interior florals, share our latest
online articles for added value.
Fresh Garden Mix Hurricane
Garden Bouquet
Jar Sleeve
Key trend product
Rustic Lantern
Fragrance lovers can match
a brand-new form with a
complementary décor piece
designed to add stunning
colour to any room.
ScentGlow® Warmer
– Colour Mix
White Lilac & Ivy
Scent Plus® Heart Melts
Rustic Lantern – Midnight Cactus
Large Universal Tealight®
Candles
Key colours
Go as wild as the flowers that are beginning to bloom.
Pastel, modish versions of pimary colours are a must.
Midnight Cactus 3-Wick Jar Candle
21Fragrance WE ARE
PartyLite is passionate about designing stunning
new aromas that reflect each season.
We collaborate with master perfumers and
use the best ingredients so that we can keep
innovating and redefining home fragrance.
We have newness in mind whenever we create
a new fragrance, our modern infusions become
instant seasonal classics. That’s why influencers
voted PartyLite fragrance as their favourites
in recent polls!
Our on-trend scents are full of unmissable quality
to ensure that you’re selling the best possible
forms to your customers.
Be Social
Your customers want to
see your beautiful faces
when you’re selling PartyLite
fragrances. Get your faces
in front of the camera!
POURED IN THE USA
Fragrances comply with worldwide safety
standards and are proudly poured in the USA.
22MEET OUR
PERFUMER
FOR THE LOVE OF
FRAGRANCE
All of our fragrances are blended to
release three distinctive notes:
Top Notes:
This is what you experience before
I always knew I wanted to be you light the candle - the cold throw.
a perfumer. When I was a kid,
I was fascinated by fragrance. Middle Notes:
I love channeling my passion into These are the mid fragrances that
unique and beautiful creations
you enjoy as the candle burns.
that make people smile.
Bottom Notes:
I combined some of my favourite The bottom notes that linger in
ingredients to create Cucumber the room when you have blown
Clementine. Citruses have a fresh out the candle.
and sparkling character and I love
finding the complementary notes
that balance them.
It’s all about creating fragrances
that make people happy, and as
Expert Tip
a result, this aroma is a refreshing
Our sense of smell is responsible for about
and uplifting blend.
80% of what we taste. Tell fragrance lovers
about the power of fragrance in their real
Victor Rouchon,
lives when you’re selling delicious blends.
Vice President and Senior
Perfumer, Symrise
Crisp, clean, fruity – sweet clementine, sparkling mandarin
and lemon zest are blended with cucumber leaves,
dandelion and dewy garden greens.
Top Note Middle Note
CLEMENTINE • CUCUMBER LEAF •
DANDELION
Bottom Note
23Beauty
WE
CREATE
Be Social
Share info on how our
fragrances are made by
masters to intrigue your
followers! Ask them to get in
touch to find out more.
When we create fragrance
we’re always thinking
about beautiful design too.
These beautiful specialty
jars combine the two for
irresistible spring style.
When we developed our Honey & Amber fragrance
we knew it would delight fragrance lovers. Then we
saw this dazzling amber-coloured glass and had
an “Aha!” moment. We just knew we had to create
a candle that paired the scent with the texture
of honeycomb. To finish in Minimalux style, our
designers added a brushed gold-tone lid.
The result was the new Honey & Amber
Honeycomb Jar Candle, featuring a fragrance by
perfumer Stephanie Hakes. She tells us, “the soul
of this fragrance is amber - a decadent, mysterious
and captivating fragrance.” To that she added
“notes of golden honey for radiance, and davana for
depth and fruity sweetness.”
The result is nothing short of addictive. Fragrance
lovers will keep coming back to this candle time
and time again.
Honey & Amber
Honeycomb Jar Candle
Honey & Amber
Luscious dates, drizzled with golden
honey and spiced with clove, linger
on a base of tobacco leaf, sheer
woods and amber.
GOLDEN HONEY • CARDAMOM •
AMBER SHEER WOODS
24To bring your customers
this unique wax-painted
candle, PartyLite partnered
with Northern Lights
Candles. It combines our
home fragrance expertise
with their exclusive
design technique.
Vanilla Specialty Jar Candle
For our Vanilla Specialty Jar Candle we
collaborated to create something truly special.
The world-class vanilla scent was created by
Givaudan perfumer Michael Carby, who
specialises in creating “true to life” fragrances.
He began with vanilla bean and buttermilk,
before adding subtle spece notes like clove,
cinnamon and nutmeg. He finished it off with
crushed almonds and brown sugar.
The result is one fragrance lovers will adore,
especially paired with this enchanting jar design
from Northern Lights artisans. They create the jar
by layering high temperature liquid wax, painted
by hand, inside each clear glass vessel. The
organic patterns of aqua blue and gold mean
no two are exactly alike.
The wax “paint” never melts, even as the candle Plus, our Vanilla Specialty Jar Candle
burns, letting customers enjoy beautiful glow comes to you beautifully packaged
through the decorated glass. making it a wonderful gift.
Vanilla
Simple and true, frothy cream and
sugared vanilla beans are blended with
the sweetness of caramelized brown sugar,
crushed almonds and a touch of musk in
a classic gourmand fragrance.
VANILLA • NUTMEG •
MELTED BUTTER
25FOR EVERY
SEASON
Our year-round collections keep your
customers coming back for more.
From innovative forms that freshen their home to sultry
and seductive aromas, these round-the-clock ranges offer
the perfect fragrance solutions.
SUB-BRAND ASSETS
Make sure to take advantage
of our online articles when
you’re selling any of our classic
collections. They’re designed
to empower you and are full of
insights and information on what
makes each of these unique
ranges stand out. Check them
out at partylite.co.uk/blog
New Cotton Breeze
SmartScents by
PartyLite™ Decorative
Fragrance Sticks
and SmartBlends™
FRESH HOME BY PARTYLITE™
Featuring our innovative
NEOFRESH® technology, our
Fresh Home collection will
transform your customer’s homes
without using harsh chemicals.
Our odour-neutralising range will
keep their homes smelling fresh
thanks to a versatile array of forms
designed to work for their space.
26After Dark
Amber Suede
™
AFTER DARK™
Jar Candle
Seductive, sultry and sensual. This
range will light a romantic flame
for your customers. Our exclusive
fragrances designed to turn the
heat up in the bedroom, they
should match them with décor
that comes to life when the lights
are turned down.
Be Social
Make sure to always promote
new fragrance forms from
these collections to ensure
Amber Suede customer familiarity with
Universal Tealight®
the PartyLite brand.
Candles
Amber Suede After Dark™ Candle Lamp
Scent Plus® Heart Melts
BEBALANCED BY PARTYLITE™ Introducing our
Home is the new sanctuary, and
our BeBalanced range offers
100% Soy Wax Tealights
a tranquility to ensure your Illuminescents™
customers can always have Clean Lines
Fragrance Warmer
their moods uplifted.
This collection offers soothing
ambient fragrance and diffusable
essential oils to transform any
room into a relaxing space.
Surround yourself with
mood-enhancing ambience
and soft fragrance. Available
GLOLITE BY PARTYLITE®
in unscented and our five
What could be better for your
uplifiting fragrances.
customers than lighting their
homes with The World’s
Brightest Candle™?
With three forms to choose from
and a wide variety of seasonal
fragrances available throughout Laid Back
Lavender
the year, this unique wax blend is
Essential Oil + Visit partylite.co.uk
a perfect addition for any occasion. Pure Fragrance
Bottle to find out just how
Available as Pillar, Jar Candle and
much we care.
Large Tealights.
GLOLITE BY PARTYLITE®
The World’s
Brightest Candle ™
Instant light and glow from top to bottom GloLite by PartyLite®
Jar Candle
with our patented GloLite technology.
Find out more about GloLites on the Blog.
27PROMOTIONS
MADE
FOR YOU
All year round there’s a dazzling amount
of promotional materials at your fingertips,
all designed to help you sell more.
Use each piece to create a round-the-clock
business that’s seamless.
The Edit
This is a whole new piece
for Spring 2021! It’s filled with
inspirational lifestyle imagery
from our latest collection, that
helps your customers visualise
PartyLite products fitting into
their lives. Fragrance and décor
pieces are also shoppable,
direct from the page.
Share The Edit throughout the
season to showcase the best.
THEEDIT.PARTYLITE.COM
Expert Tip
Share your link too,
so fragrance lovers always
shop on your site. .
28Must-Read The Asset Special
Emails Pack Campaigns
Every single month we We haven’t forgotten you It’s not just monthly
create a suite of candle social lovers! Each month we promotions, we also create
connections that are sent also give you a pack full of fabulous campaigns to
directly to fragrance lovers all promo shots made for social, keep your customers
over the world. They contain plus suggested captions and hooked throughout the
news of new products, hashtags to get them seen. year. Keep your eyes peeled
discounts and limited time They’re perfect to use in for promotions and stories
promotions. Encourage your tandem with your own photos to mark special calendar
customers to sign up through to ensure your social accounts occasions and more.
your website and they’ll are brimming with content.
receive 10% off their next Find it on The Resource Centre
purchase.
Expert Tip
Ask every contact for their details
so you can add them to your
email lists and friend them on
social media. This means you’ll
grow your reach when you share
exciting news about PartyLite.
29Come with us on a journey to Being Balanced BeBalanced - No No List Upcycling Ideas for your Home
Expert Tip
Sharing our diverse online
content shows how varied PartyLite
is, keeps customers on our site
for longer and could lead to
better sales for you!
International Women’s Day On-Trend Monochrome Bedroom Ideas
10 Tiny Bedroom Ideas For You to Try 21 Girls’ Night In Ideas Themed Dinner Party Ideas
Expert Tip
If you’re sharing a feature
as a ‘Status’ on Facebook,
use relevant hashtags alongside
so it can reach potential new
customers online!
Instagram Photography Guide Make Deep Cleaning Your Home A Breeze
30Our
Community
We go in-depth to give your
customers all the info on
fragrance, style and life on,
with amazing articles always
accessible on your eshop.
What’s on Our Community page?
Our website’s hub for trends, news and exciting articles that you can share,
from information on amazing fragrance ranges to guides on cleaning
melted spills, and bedroom interior design tips.
Who should you share it with?
Everyone and anyone! You can send these articles directly to fragrance
lovers who want to find out more about our Fresh Home range or send our
interior tips to customers who are looking for a Spring refresh.
How do I share it ?
Simply access the PartyLite ‘Our Community’ page,
find a relevant article, then share it on your Facebook selling page,
or in a direct message with a customer or fragrance lover!
#WeArePartyLite
31MAKING
THE MOST
OF
INSTAGRAM
Instagram is a powerful
platform, and we loved teaching
you how to use it for selling our
wonderful fragrance and décor
in our how-to guides.
Having a strong social media presence has
never been more important! Customers who
spend longer on their phones are more likely
to buy from you if they feel like they have
trust in PartyLite’s brand through you.
Make sure to follow us @partylite
for the latest posts and stories.
32SPRING
INSTA TIPS
71%
Spring 2021 is all about the refresh
and your content on Instagram
should reflect that. Think florals, bright
backgrounds and open, airy rooms for
lifestyle shots of PartyLite products.
of people who have a positive experience
with a brand on social media are
Don’t forget to look back on our guides
more likely to recommend
for help on taking the perfect picture that company to friends
when you’re trying to sell through and family.
Instagram.
SHOPABILITY
Thanks to their updated Instagram shops feature, selling
our fragrances has never been easier. Make sure you’re
tagging our products through your linked shop wherever
possible to get those extra sales! Posts with at least one
hashtag average 12.6% more engagement.
#PartyLite #PartyLiteCandles For more
#HomeFragrance #Fragrance information on
how to use
Instagram,
download our
guides from
My Business.
Each feature on Instagram allows you to tell
the PartyLite fragrance story in whichever
way you feel comfortable: Stories and Reels
are perfect for demonstrating how to use
our forms, while feed posts are ideal for
sales through stunning imagery.
GET CREATIVE
Reels is Instagram’s answer to TikTok. It has
a lot of functions you can use to add some
variety to your Instagram profile.
Posting Reels on a public account
also means that you can reach a wider
audience, because you can share it to the
Explore page for it to be seen by the whole
Instagram community!
33PINTEREST
& PARTYLITE
Pinterest is one of the most-used search engines on the
internet. It’s key to use it to your advantage to elevate your
offering as an online seller.
Make sure to follow us @partyliteglobal
for the latest moodboards and product imagery.
34Inspiration
Spring is all about starting
anew. Your seasonal mood
78% of Pinterest users
boards should reflect the find branded content
themes we’ve curated around useful on the platform,
our collections. Think bright so if you curate your
colours, outdoor floral scenes profile and moodboards
and don’t forget to use the in the right way,
lifestyle photos of our stunning you could see huge
new products that you’ll be engagement!
sent in your asset packs.
Inspiration
Expert Tip Curating boards around new collections
has never been easier, use inspiration
from the main PartyLite account, but
Sharing specific moodboards
make sure to add plenty of your own
with fragrance lovers will give
personality in each moodboard.
your personal brand a lot of
added value. They can get to
know the products and style
you’re looking to sell.
Expert Tip
89% of all Pinterest users are likely
It’s possible to make sales
through Pinterest! Simply
link your url to a product
photo in order to direct
potential customers
to make purchases based on
straight to your site.
brand content. Always ensure
your content is the highest
possible quality to get a better
chance of making a sale!
35INFLUENCERS
START HERE
Whatever platforms you prefer, building your own brand is key
to making waves when selling online. Promoting yourself is just
as important as promoting products, helping you build a loyal
following that’s hooked on you!
36Curate Your Feeds
It’s not just about sharing what
you think is interesting or stylish,
it’s about how you do it. Try to
understand your personal aesthetic
and ensure it’s visible in everything
you post. So whether it’s a PartyLite
post or something else, it should
give followers the same feeling.
Sharing parts of your life outside
your products will help followers
build a connection with you,
ensuring you feel like a friend and
a fun person to follow, not just a
shop window (even if they love
the products!).
Be Social
Choose a filter or two to apply
to photos, and stick with the
same one. It helps your images
look cohesive when someone
scrolls your feed.
Make Connections
Expert Tip
There’s always opportunities to
get your name out there, even
when you least expect. Interacting
with the PartyLite UK and global
Stay positive and don’t forget
accounts gets you seen, so
that you’re the expert! Sharing your
comment with personality and
knowledge empowers customers
spark conversations.
to make the right choice.
Seen a query underneath a
PartyLite social media advert
or post? Dive in and answer!
Consultants have seen great results
from these interactions in the past.
37You might notice the PartyLite social accounts
appearing on your feed on Facebook, Instagram
and Pinterest, especially if you follow us!
They’re there to help the PartyLite brand grow, and they can also be
an amazing tool for your personal business.
We’ve already discussed how interacting can get your
name out there, but it doesn’t stop there. Sharing our posts
is also a great way for you to inject content into your feeds
easily. It’s especially perfect for days where you’re on the go
and can’t post something of your own.
The more the PartyLite global brand grows, the more
people will want to buy from us in your area. Demand
will grow and grow and you can take advantage of it! So
drop likes and interactions wherever you can. When your
account name is seen more and more, our followers will
recognise it and see it showing up on their suggested
followers and Discover pages on Facebook and Instagram.
We also feature lots of original content from our
Consultants on our feed, so tag us in photos you take and
you could be featured. We’ll shout your name out in the
post, so you can gain followers.
@ukpartylite @partyliteuk @partyliteglobal
@partylite
Expert Tip
See a post that makes you think
of a customer? Tag them in it and
tell them it reminded you of them.
They’ll love the personal touch.
38Making
Our Social
Work For
You
39REVIEWS
THAT GLOW
Have you ever found yourself shopping online and
noticed a great review from a previous customer?
They always help make you feel confident in buying a product for the
first time. PartyLite is no different.
Encouraging your customers to leave reviews on products on our
website ensures that sales can grow for you. This is especially important
for fragrances - it’s the real life stories of how fragrances make us feel
that help sell them online.
Expert Tip
Remind people to leave reviews
to help others know their honest
thoughts, either at virtual parties
or through your social.
★★★★★ ★★★★★ ★★★★★
Can’t get enough of my candle, the One of my all time favourites. I love this smell in my kitchen to bring
marshmallow vanilla is the must have. BECKY that baking aroma into my house - and
It changes the whole atmosphere of my to trick my guests. Burn with one of
home. I will be getting more for family the autumn three-wicks for a gorgeous
as Xmas presents. seasonal aroma.
SKYLARGLAM CAROL
★★★★★ ★★★★★ ★★★★★
Just love this, heaven. I love this fragrance it’s like a cake Not for everyone as sweet but I love it.
PAT hug in a jar and it’s totally fat free. CLARE
ANGELA ORRO
Website reviews December 2020
40Spreading
Positivity
One of the reasons that our fragrance lovers come back to
PartyLite again and again is our incredible community.
You are all a shining light of positivity! Whether it’s
through reviews, or your inspirational influencer posts
on social, remember that spreading the love means
that love comes back to you! Join us on our socials on
Facebook, Instagram and Pinterest to be part of
that community.
We all need something to feel good about
right now, so keep spreading positivity
this Spring 2021!
41LET’S INSPIRE
THROUGH THE BEAUTY
OF THE OUTDOORS
Our PartyLite BePURE Commitment™
guarantees the wax in our artisan candles
is always free of parabens, phthalates,
sulfates and toxins and our wicks are
100% natural & lead-free.
OUR LOVE IT GUARANTEE
All of our products are created with love and backed with our 100% Love it Guarantee. If you’re not
absolutely delighted, you may return your items for a refund or exchange within 30 days of purchase.You can also read
