Stanage Forum 2020 Peak District National Park Authority Update - Emma Stone (Head of Visitor Experience Development)
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Stanage Forum 2020
Peak District National Park Authority
Update
Emma Stone (Head of Visitor Experience Development)
REVIEW OF THE YEAR
JANUARY
• Started with momentum, engaging with all
stakeholders on future options for the Estate JULY
• More risk assessment!!!
FEBRUARY • High visitor numbers
• Great response to online consultation providing • Safe reopening of facilities inc campsite
really valuable insight to help shape our plans
• Sharing of feedback on options appraisal
• Authority approved Asset Management Plan
• Resignation of Visitor Experience Devt Manager
(Stanage) AUGUST
• High visitor numbers continue
MARCH-APRIL • Pent up demand for overnight stays
• Huge team effort to manage the impact of • Increase in campervan
Coronavirus Restrictions
• Closure of facilities
• Furlough of staff SEPTEMBER
• Decrease in visitors as schools return but
MAY-JUNE still higher than average
• Risk assessment is king! • Clearer picture emerging of the impact of
• Visitors return to the Park Coronavirus on National Park Authority
• Reopening of car parks and other facilities
• Visitor management challenges
budgets
THROUGHOUT ALL OF THIS, WORK HAS CONTINUED TO PROTECT AND ENHANCE THE ESTATE
#PeakDistrictProud • #PeakDistrictProud campaign was developed with partners and launched in Spring to promote responsible visiting via a single, coherent set of messages • Roll out of the campaign has been impacted by Covid-19 and a need to focus on amplifying Government safety messages • Relaunched with support from Partners including National Trust and Visit Peak District
CHALLENGES AND
OPPORTUNITIES
External Context
COVID-19
• Strained government finances and a significant loss of
income will have an impact on our budget
• Rapid return from lockdown and a recognition of the
importance of access to the countryside
Green Recovery – building a better Britain
• Green recovery is crucial to ensure that we address
challenges of climate change and biodiversity loss as well
as the need for us to be more active, healthy, outdoor nation
more connected to nature
Landscapes Review
• Recognise National Parks play a unique role, but must work
better together to do more for nature recovery and more
diverse audiences
Partnership
• The above can only be achieved in partnership, requiring
leadership and space and time to consider new delivery
mechanisms
CORPORATE STRATEGY
2019-2024
Our vision is remains:
For the Peak District to be loved and understood as the UK’s original
National Park
Our mission in achieving this vision remains:
To speak up for and care for the Peak District National Park for all to
enjoy forever
Our outcomes to meet our mission remain:
– A sustainable landscape that is conserved and enhanced
– A National Park loved and supported by diverse audiences
– Thriving and sustainable communities that are part of this special
place
– The Peak District National Park Authority is an agile and efficient
organisation
CHANGE
• Corporate Property Asset Management Plan approved by
Authority recognising Stanage-North Lees as,
“one of the Authority’s key assets delivering multiple outcomes on nature,
conservation, cultural heritage, visitor experience, engagement and income
generation. Its proximity to Sheffield has also given great opportunity for
engaging with diverse audiences and using volunteers. The Estate is therefore
perhaps best placed of all the Authority’s properties to expand this work and help
to reach the relevant targets set out in the Corporate Strategy.”
• We know that the Authority’s overall budget will be reduced
significantly in 2021 due to a number of factors
• Consultation underway on a review of senior management
structure to achieve the majority of savings
• New structure to be agreed by Christmas 2020 and
implemented by 31 March 2021
• Opportunities to maximise existing and generate new revenue
income continue to be a priority
• Further savings are likely to be required for 2022 and 2023
Options Appraisal HEADLINES FROM OUR CONSULTATION • Concerns related to travel and accessibility • Strong desire for a focus on landscape-scale nature recovery • Need to demonstrate that the Estate is being considered holistically • Overall preference for investment option • Emphasis on development of holiday accommodation offer at North Lees Hall, Cattiside Cottage and campsite, with a requirement to retain some public access to the Hall • Support for the regularisation of parking charges across all Estate car parks • Further work needed on alternative options for the Cruck Barn. None of the proposed options were strongly supported Full report available on PDNPA website
Options Appraisal – Next
Steps
• Work already underway with partners to develop
thinking on visitor management and recreation
hub development, park-wide.
• Stanage North-Lees management plan to be
refreshed, working with Stanage Forum steering
group
• Further market research and in-depth financial
appraisal of preferred options needed to inform a
business case for approval by Authority
• Car park review in progress for all Authority-
owned and managed car parks considering tariff
and scope of charging
Timescales have been extended due to impact of
Covid-19 on capacity. The management changes
currently under consideration are likely to have
further impact but progressing this work remains a
priority.
Good News • New online shop launched in July • Stanage t-shirt has been one of our best selling items • Successful season at the Campsite despite occupancy restrictions, providing much-needed income for the Estate and respite for visitors • Our charity, Peak District National Park Foundation, has achieved great success with its #£70Kfor70 campaign and will be donating £10,000 to projects on the Stanage-North Lees Estate by April 2021. Please help us to promote the Foundation widely. • Green Recovery Challenge Fund bid submitted seeking funds to support nature recovery and engagement work at Stanage • Callow Bank prehistoric field system has just been removed from the Heritage at Risk register (Historic England) due to the bracken management plan now in place as part of the CS agreement.
Thank you
• Thank you for your support. I hope to be able to
see you in person at the next open meeting of the
OFFICIAL PEAK DISTRICT
Stanage Forum NATIONAL PARK
FOUNDATION 2021
• In the meantime I hope you will continue to CALENDAR
PROTECT, RESPECT and ENJOY Stanage-
North Lees #peakdistrictproud
ON SALE NOW
For each calendar sold a donation will
be made to the Foundation for the
• If you would like to support our work on the Estate benefit of special landscapes,
by making a donation, taking on a fundraising including Stanage
challenge or volunteering your time find out more
at:
Peak District National Park Foundation
https://twitter.com/pdnp_foundation
https://www.instagram.com/peakdistrictfoundation/
https://www.facebook.com/peakdistrictfoundation/You can also read
