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CLELAND Wildlife
Park
Investor Information
January 2021
Overview Key facts
Location and size
Distance from Adelaide CBD 18 km
Cleland Wildlife Park (CWP) has been a major tourist attraction in South Australia Distance from Adelaide Airport 26 km
since 1967.
Site footprint 26 hectares
CWP is located on the western aspect of the Mount Lofty Ranges in the Adelaide
Site elevation 727 m
Hills, overlooking the city and surrounded by the larger Cleland Conservation Park.
The park provides an immersive nature experience, with a limited number of Wildlife park capacity COVID LIMITS
enclosures and the chance to connect with some of South Australia’s most iconic Car parking 345
animals in their natural environment.
Coach parking 25
The park infrastructure includes a visitor centre, learning centre, koala experience
Daily capacity of gated park 5000 1000
structure, aviaries, café and a gift shop.
Instantaneous capacity of gated park 1200 1000
CWP is a member of the South Australian Tourism Hall of Fame after winning the
'Significant Tourism Attraction' category at the 2007, 2008 and 2009 South Australian Food and beverage capacity
Tourism Awards.
Cafe and cafe garden 500 270
In the 2018-19 financial year, CWP attracted almost 140,000 visitors. However, the impacts
of bushfires and the Covid-19 pandemic during 2019-20 had a significant impact on CWP Event spaces 300 160
visitation with the number of visitors falling to just below 100,000. Valente Education Centre 40 25
Picnic tables 6
BBQ areas 6
Wildlife
Species 116
Key metrics
Note: due to the impacts of bushfires and the Covid-19 pandemic, 2019-20 is considered to be an exceptional year and has been excluded from the comparative data below.
CAGR
Visitation
4.1%
Numbers Admission Fees ($)
139,411
3,411 125,114 128,642
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19
4.1% CAGR
Adult 22.00 25.00 25.00 25.50
4.1% CAGR 139,411
123,411 125,114 128,642 Child 11.00 12.00 12.00 12.00
139,411
123,411 125,114 128,642 Family Pass 50.00 56.00 61.00 61.00
Admission fees were increased for FY 2016-17 (+13.6% for adults and +9.1% for children), with a
015-16 FY 2016-17 FY 2017-18 FY 2018-19 further 2% increase on the adult admission fee for FY 2018-19.
To note: admission fees were increased to $30.00 for adults, $15.00 for children and $74 for a
family pass for FY 2019-20. No increases have been applied for FY 2020-21.
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19
Between FY 2015-16 and FY 2018-19 the total annual visitors to CWP increased by 13%
to almost 140,000 visitors, at a 4.1% CAGR.
4.7% Average Admission Fee per Visitor
11.2%
Admission Profile
4.7% Adult
16.0
15.5
11.2% Child 15.0
4.7% 14.5
11.2% Concession 16.0
22.7% 14.0
Infant Adult 15.5
61.4% 13.5 16.0 15.0
Child
Adult 13.0 15.5 14.5
Concession
22.7% Child 12.5 15.0 14.0
Concession
61.4%
Infant 12.0 14.5
22.7% 14.0FY 2015-16 FY13.5 2016-17 FY 2017-18 FY 2018-19
Infant 13.0
61.4% 13.5
12.5
Average13.0
admission fee includes all ticket types, including annual passes.
12.0
12.5
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19
12.0
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19
Key metrics
Note: due to the impacts of bushfires and the Covid-19 pandemic, 2019-20 is considered to be an exceptional year and has been excluded from the comparative data below.
Revenue
6.6% CAGR
($m)
6% CAGR
Revenue per Visitor ($)
6. 6.6% CAGR
3.0 3.0 1.7 2.7
GR
6.6% CA0.4 0.4 3.1 3.1 3.0 1.7 1.7 2.7 2.7
0.4 0.2 0.4 5.1 3.1 5.0 5.0
4 0.4 0.2
0.60.4 0.6
0.70.2 0.7 5.3
5.1 5.1 5.0 5.0 5.0 5.0
0.4 0.60.4 0.6 0.7 5.3 3.3 5.3 3.1 3.3 3.0 3.3 1.7 2.7
7 0.7 0.40.6 0.50.6 0.5 0.4 3.1 3.3 3.3
3.3 5.1 3.3
3.3 5.0 3.3 5.0
0.40.7 0.4 0.4
0.4 0.4 0.2 0.5 3.1 3.1
4 0.4 0.4 0.7 5.3
0.4 0.4 0.6 0.6 3.3 3.3
0.5 3.3
0.7 2.1 0.4 15.1 3.1 15.3 15.3
1.9 2.0 0.4 13.1 15.1 15.1 15.3 15.3 15.3
6 1.6 1.9
0.4 1.9 2.0 2.0 2.1 2.1 13.1 13.1 15.3
1.6
1.9 2.0 2.1 13.1 15.1 15.3 15.3
15-16 1.6
FY 2015-16FYFY
2016-17
FY 2016-17FY FY
2015-16
2017-18
FY 2017-18FY FY
2016-17
2018-19
FY 2018-19 FY 2018-19
2017-18
FY 2015-16 FY 2016-17
FY 2015-16 FY 2015-16 FY 2017-18
FY 2016-17 FY 2016-17 FY 2018-19
FY 2017-18 FY 2017-18
FY 2018-19 FY 2018-19
Admissions Souvenir Souvenir
Admissions shop Café Other Other Admissions Souvenir shop Café Other
Admissions shop
FY 2015-16 Café
FY Souvenir
2016-17 shop FY Café
2017-18 Other FY 2018-19 Admissions Souvenir shop
Admissions
FY 2015-16 Caféshop Other
FYSouvenir
2016-17 FYCafé
2017-18 Other FY 2018-19
Admissions Souvenir shop Café Other Admissions Souvenir shop Café Other
Between FY 2015-16 and FY 2018-19 the total revenue generated by CWP increased by 21.2%
from $3,023k to $3,664k, at a 6.6% CAGR. This increase is driven by a 13% increase in visitor Breakdown of Revenue per Visitor
FY 2018-19 ($)
numbers combined with a 7% increase in revenue per visitor.
Admission comprises the ticketed entry fee, included annual passes.
Souvenir shop revenue includes the sale of souvenirs, photographs and publications in the
CWP gift shop. 2.7 2.7 2.7 Revenue per visitor increased
between FY 2015-16 and FY 2016-17
Café revenue comprises the sale of food and beverages in the café located within CWP.
2.7 $26.30 of following an increase to the admission
Other revenue includes the revenue from animal encounter experiences, sale of animal feed, 5.0 $26.30 of revenue
$26.30
revenue of fees. The reduction in FY 2017-18
revenue
guided tours and other miscellaneous revenue.
5.0 5.0 $26.30 ofthe
reflects revenue
suspension of the Koala
generated
generated per
per visitor
generated perhandling
visitorexperience.
generated
$26.30 per
of visitor
revenue
In 2017-18 an outbreak of koala flu meant that the popular koala hold experience was 5.0 15.3 in FY
15.3 2018-19
visitor
ininFYFY
15.3 2018-19
suspended for approximately 7 months. 2018-19 in FY 2018-19
generated per visitor
Between FY 2016-17 and FY 2018-19
average revenue per visitor has been
3.3 3.3 3.3
15.3 in FY 2018-19
maintained whilst visitor numbers
increased by 11.4%.
3.3
Admissions Souvenir Souvenir
Admissions shop Café Other Other
Admissions shop Café
Souvenir shop Café Other
Admissions Souvenir shop Café Other
Cleland Conservation Park and surrounds
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Legend Produced by Mapland
Department of Environment, Water and Natural Resources
PO Box 1047 Adelaide SA 5001
Local Govt Area Parcel Web: www.environment.sa.gov.au
Data Source Base data supplied by DEWNR
Roads (within parks) Crown Lands Act Reserves 1:15,000 Compiled
Projection
2 December, 2016
Transverse Mercator
Datum Geocentric Datum of Australia, 1994
ADELAIDE Major Fire Track Crown Land Unallotted 0 450
Grid Map Grid of Australia, Zone 54
Standard Fire Track Built Up Area
Meters © Copyright Department of Environment, Water and Natural Resources 2016.
All Rights Reserved. All works and information displayed are subject to Copyright. For
Minor Fire Track Cleland WP the reproduction or publication beyond that permitted by the Copyright Act 1968 (Cwlth)
written permission must be sought from the Department.
Service Track DEWNR Reserve Although every effort has been made to ensure the accuracy of the information displayed,
the Department, its agents, officers and employees make no representations, either express
or implied, that the information displayed is accurate or fit for any purpose and expressly
disclaims all liability for loss or damage arising from reliance upon the information displayed.
E H S ta n d
D a rd
Disclaimer While care is taken to ensure the accuracy of the information provided, the Department for Environment and Water cannot guarantee that information expressed here is correct. The Department for Environment and Water provides no assurance or warranty, expressed or implied, regarding the accuracy, adequacy, completeness and usefulness of any information provided. The information is provided solely on the basis that users will be responsible for their making own assessments and judgements, and exercise their own skill and care with respect to the use of the information. The Department for Environment and Water disclaims any liability for any improper or incorrect use of the information and assumes no responsibility for anyone’s use of the information. In no event shall the Department for Environment and Water be liable for any direct, indirect incidental, special or consequential damages however caused and on any theory of liability, whether in contract, strict liability, or tort (including negligence or otherwise) arising in any way from the use or inability to use the information.
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