Exhibiting at the Goodwood Revival 2020

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Exhibiting at the Goodwood Revival 2020
Exhibiting at the
Goodwood Revival 2020
Exhibiting at the Goodwood Revival 2020
GOODWOOD REVIVAL

The Goodwood Revival came to life in the autumn of 1998, a dream come true
for the Duke of Richmond, whose grandfather – the Ninth Duke of Richmond
           – had opened the Motor Circuit at Goodwood in 1948.

A magical step back in time, set entirely in period, Goodwood Revival transports
  guests back to the halcyon days of 1948-1966, when the joys of motorsport
  allowed the post-war world to kick off its heels and have a jolly good time.

  Over the course of the action-packed three day event each September, the
world’s rarest and most valuable racing cars and bikes battle it out on the track.
Legendary drivers and riders from the golden era of motorsport are cheered on
    by visitors, all immaculately dressed in period clothing and accessories.
Exhibiting at the Goodwood Revival 2020
TAKE CENTRE STAGE

  Each year 150,000 visitors flock through the gates of the historic Goodwood
  Motor Circuit to enjoy these three days of spine-tingling racetrack action and
joyful atmosphere. However, this unique gathering offers a great deal more than
  beautiful cars and vintage dressing: from aerial displays featuring rare historic
         aircraft, vintage style, an authentic period high street, music and
                        dancing, and an old-fashioned funfair.

  For Revival guests, their experience is not complete without at least a few
 hours spent ‘Over the Road’. An event within an event, Over the Road is a
  world of boutique shopping, music and merriment, unusual entertainment
 and fabulous eating and drinking. Not to mention a Butlin’s Roller Disco and
old-fashioned funfair, and the world’s biggest classic car show, the Revival Car
Show presented by Smith & Williamson. The fun goes on Over the Road from
 Thursday late afternoon, throughout each day of the event and well into the
                 evening. This spectacle must not be missed.

    Our industry specialists can design and build a retail outlet of your own
   specification in the heart of the event. Please contact our events team on
                       01243 755116 for more information.
Exhibiting at the Goodwood Revival 2020
SUSTAINABILITY

   Goodwood Revival is the world’s greatest historic race meeting. The event
began with the restoration of Goodwood’s motor circuit to its original form and
is evidence of our long-standing commitment to a culture of care – safeguarding
 the things we treasure so that they may be shared and bring joy to generation
                                after generation.

 From the cherished classic cars to beautifully preserved vintage clothes, Revival
is by its very nature a celebration of exceptional craftsmanship and sustainability.
   At the heart of all the glamour and excitement there is a thoroughly modern
                          ethos: reduce, reuse and recycle.

From 2020, we will make our commitment to this ethos a more evident part of
 the event, accentuating the message of ‘reuse, repair, restore, recycle’ as it is
woven through not only the spectacular moments attendees see and experience
  but also all they do not see. Our ethos isn’t an answer to a trend; it’s what
 makes Revival possible and it’s a mindset we hope visitors will take away with
                                      them.

    From 2020 onwards, we will be encouraging our exhibitors to become
  more sustainable. Those brands who reuse, restore and recycle will be given
                       prominent positions at the event.
Exhibiting at the Goodwood Revival 2020
REVIVAL ATTENDEE PROFILE

25%       AGE                                            WHAT GENDER ARE THEY?   25%                         WHAT IS
                                                                                                             THEIR CAMERO
20%                                                                              20%                         BREAKDOWN?
                                                                                                                 Revival       UK Average

15%                                                                              15%
                                                               61        39
10%
                                                               %         %       10%

 5%
                                                                                 5%
         12

                    1

                          4

                                 44

                                       4

                                              64

                                                     +
                  -2

                          -3

                                      -5

                                                   65
       0-

                                                                                        1     2    3    4    5     6       7   8    9    10
                                               -
                                  -
               13

                        22

                                      45

                                            55
                               35

W H E RE DO THE Y L IV E ?                                                       25%   HOW MUCH DO THEY EARN?
Top postal areas                                                                                                       65% of 2016 survey
                                                                                                                       respondents earn over
                                                                                 20%                                   £50k per annum

                                       GU
         PO                            8.5%                                      15%

        10.9%                                                                    10%

  SO
  4.1%              RH
                                            BN
                                           6.5%                  12%
                                                            OF ATTEN DEES WERE
                                                                                 5%

                   6.4%                                       FROM OV E RSEAS          £200
                                                                                        +k
                                                                                              £100 to £75 to £50 to £40 to £30 to Less than
                                                                                              £199.99k £99.99k £74.99k £49.99k £39.99k £30k
Exhibiting at the Goodwood Revival 2020
WHY EXHIBIT AT REVIVAL?

83% 84%
of 2019 visitors to the Revival visited the
High Street with an average dwell time of
                                                               of visitors to the Revival visited Over the
                                                               Road with an average dwell time of
45 MINUTES                                                     60 MINUTES

WHAT IS THE REACH OF THE REVIVAL
BRAND OVER THE WEEKEND?
               Facebook reach of                                       Goodwood Instagram     VIDEO VIEWS VIA

               24.7                                                                           3RD PARTIES

                                                                                              4.6
                                                                       impressions

               million
                                                                       5.5
                                                                       million
                                                                                                          million

422            ACCREDITED MEMBERS
               OF THE PRESS FROM
               ALL OVER THE WORLD                                                           ABC News, ITV Meridian,
               Publications include The Daily Mail, Daily Telegraph,
                                                                                            BBC – James Martin /
               Top Gear, Classic & Sports Car, Harpers Bazar                                Songs of Praise
               and Tatler.

WHAT IS THE DIGITAL ENGAGEMENT
WITH THE REVIVAL BRAND?
                                                      WEBSITE USERS                            EMAIL
                       APP                            over the Revival weekend                 OPEN RATE
                       DOWNLOADS
                                                     183,786 UNIQUE
                                                             VISITORS

                       47%
                                                      UK / 73%
                                                      US / 5%

                                                                                              32%
                       APP USAGE                      GERMANY / 4%
                       OVER THE
                       EVENT                          FRANCE / 3%
                                                      NETHERLANDS / 2%
Exhibiting at the Goodwood Revival 2020
WHAT OUR CUSTOMERS SAY ABOUT
THE EXHIBITION AREAS?

   ‘Lots to see and do and
    if you like shopping plenty of
    quality stalls on hand.’
   Goodwood Revival visitor

   ‘Over the Road is great. A good
    selection of food stalls and
    wonderful atmosphere.’
   Goodwood Revival visitor
Exhibiting at the Goodwood Revival 2020
STAND PRICES

                     3 x 4.5m       3 x 4.5m         5 x 5m           5 x 5m         5 x5m          5 x 5m          6 x 6m         10 x 10m         Prenium          6 x 6m
                       Unit           Unit       Space only plot   Terraced unit     Pagoda         Pagoda          Pagoda         only plot     10 x 10m space     Archway
                   Over the Road     Market      Over the Road     Over the Road     Market      Over the Road   Over the Road   Over the Road   Over the Road      Market

Pitch Fee               ✓              ✓              ✓                 ✓              ✓              ✓               ✓               ✓               ✓               ✓
Company
details in Event
Programme
                        ✓              ✓              ✓                 ✓              ✓              ✓               ✓               ✓               ✓               ✓
Company name
on Goodwood
website
                        ✓              ✓              ✓                 ✓              ✓              ✓               ✓               ✓               ✓               ✓

Structure               ✓              ✓                                ✓              ✓              ✓               ✓                                               ✓

                        ✓              ✓                                ✓              ✓              ✓               ✓                                               ✓
Signage (company
name only)

                        ✓              ✓                                ✓              ✓              ✓               ✓                                               ✓
4 way power
socket

                                                                                                                                                                      ✓
Signage (company
name and logo)

                        ✓                                               ✓                             ✓               ✓
Coco matt
flooring

                                       ✓                                               ✓                                                                              ✓
Flooring with
carpet

Archway facade                                                                                                                                                        ✓

Event tickets            4             4               5                5              5              5               5               7               10              10

Price              £1,500 +VAT     £1,895 +VAT    £1,400 +VAT      £1,600 +VAT     £3,200 +VAT   £2,200 +VAT     £2,600 +VAT     £5,500 +VAT      £9,500 +VAT     £10,000 +VAT

Colour on map        Light blue     Dark blue        Green             Red            Red           White           Purple          Green            Yellow         Orange
MARKETING OPPORTUNITIES

To ensure your stand and activation receives as much footfall as possible, our
      dedicated Goodwood Revival Marketing team are here to help.

  In addition to your brand featuring on our website and event programme,
 other marketing opportunities can include mentions in our ‘plan your day’
customer emails. These are subject for approval from the Goodwood Revival
 Marketing team to ensure the additional exposures enhances the customer
                   experience at the event and is on brand.

  It is highly recommended that your brand activation includes some of the
                              following ideas:

                            • Competitions
            • Talks and live demonstrations at specific times
                       • Complimentary samples
     • Celebrations – what anniversaries are you celebrating this year?

   The Exhibitions team will be able to put you in touch with a dedicated
   marketing contact to assist with ensuring your brand receives as much
                           exposure as possible.

   Please let us know how you are promoting your brand’s presence at
  Goodwood Revival so we can look to link up relevant marketing activity
                         and PR opportunities.

 Contact us to also discuss being part of our exclusive shopping club at the
                            Goodwood Revival.
‘Over the Road is amazing. So
 much to do and see and just as
 good as the tracks and racing..’
Goodwood Revival visitor
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