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www.fairfaxcounty.gov/parks/healthy-strides www.fairfaxparkfoundation.org
WELCOME to the sponsorship
opportunities presentation for Fairfax
County Park Authority’s Healthy Strides
program, featuring the
Healthy Strides 5k/10k.
Why did we contact you?
We, the Fairfax County Park Authority and the Fairfax County Park
Foundation, are seeking support from local businesses and
organizations with the goal of promoting the Healthy Strides
message to all citizens throughout Fairfax County.
Our participants are the same people your business is looking to
attract. Take advantage of this opportunity to make connections…
and spark smiles! Plus, your support is tax deductible!
What is “Healthy Strides?”
• What: An annual health and
Blue Pencil/Gold
Screen Award of
wellness awareness program.
Excellence in 2013
and 2019
• History: Began in January 2010,
under the name Take 12! Steps
for Health; Rebranded to Healthy
Strides in 2018.
• Vision: To help people make
better, more informed decisions
about their health.
Objectives: • How: Each month is dedicated
• Program serves as a guide for
to one healthy goal and is
forming healthy habits each month.
accompanied by educational
• Participants will develop a
opportunities, both self-driven
sustainable balance in their health
and participatory.
over the course of the year.
• Participants will gain awareness of
local resources.
What is “Healthy Strides?”
• FREE public program, fully supported by funding from sponsors
• Focused on bettering health by being in parks in 2020
• Dedicated to improving health literacy and awareness through
education
• Workshops given by health professionals at RECenters monthly
• Mini Health Fairs held at RECenters quarterly
• Wellness Book Club meets monthly at Fairfax County Libraries
• The flagship annual wall calendar – 10,000 copies distributed throughout
Fairfax County
• Growing engagement on virtual platforms
• Redesigned webpage with events calendar and trivia questions,
monthly e-newsletter, prominent presence on the Park Authority
Social Media platforms (Facebook, Twitter, and Instagram)
• Signature special event is the annual
Healthy Strides 5k/10k.
What is “Healthy Strides?”
Web Page – Events Calendar, Articles, Trivia and
more! Monthly e-newsletter
Sponsor logos
posted on
the Healthy Strides
web page.
Calendar
Award-
winning
calendar
Distributed in print AND available for download online!
Program Statistics
e-Newsletter Subscribers
1400
1200
Healthy Strides* 2010-2019
1000
800
*Prior to 2018, known as Take 12! Steps for Health. 600
12000 400
10000 200
0
8000 2010 2011 2012 2013 2014 2015 2016 2017 2018
6000
4000 Workshops
2000 25
0 20
Website Hits
15
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
10
5
0
Workshops Offered
2014 2015 2016 2017 2018 2019
2020 Monthly Steps
January February March April
Step 1: Step 2: Step 3: Step 4:
First Hike Fairfax Swimming Fun Go Golf Walk & Run
Featured Park: Featured Park: Featured Park: Featured Park:
Scott’s Run Cub Run RECenter Greendale Golf Burke Lake
Course
May June July August
Step 5: Step 6: Step 7: Step 8:
Cycle Ride Hit the Trails Aqua Active Rise and Climb
Featured Park: Featured Park: Featured Park: Featured Park:
Lake Fairfax Lake Accotink Lee District South Run
September October November December
Step 9: Step 10: Step 11: Step 12:
Play for All Eco-Wellness Farm Fit Dream Big
Featured Park: Featured Park: Featured Park: Featured Park:
Clemyjontri Green Spring Frying Pan Farm Turner Farm
Gardens Observatory
Healthy Strides 5k/10k
Blue Pencil/Gold
Screen 2014
Award of
Excellence
An award-winning
community event!
Where: At the 2015
beautiful
Burke Lake Park, in Race Trends:
Fairfax Station, Va • Majority of participants are female between
the ages of 25-50
When: Annually in • Majority of participants live in Fairfax County
Spring – May 2, 2020. • About 75% of attendees plan to attend the
next year
5k and 10k courses are both • Sold out registration every year since 2014
USATF certified. • Supported in part by 50+ volunteers from the
community
Draws in both novice and
seasoned runners.
A portion of net proceeds
benefit PACT Camp
Scholarships for children living
homeless shelters and
supportive housing.
Since the 2019 event was held on May 4th, unofficially
known as Star Wars Day, the theme for the race was
“May the Fourth Be With You” – it was a huge hit!
Healthy Strides 5k/10k
What our 2019 “May the Fourth” participants
are saying…
“I really loved this
race. For my first “Great theme!
10k I loved that it Fun race!”
was a smaller race
and I was very
relaxed. The venue “Love love
was gorgeous. Overall love the
a very enjoyable themed
experience!!” medal!
“The DJ was
“This was an
great, and the
awesome event!”
volunteers were
“Really good very helpful, too.
for the kids, It was my first
kept them time running it,
active, and and I will
they looked definitely be
like they were back. Thank
having fun!” you!”
“You guys are AMAZING, keep up the good work!”
Healthy Strides 5k/10k
Race Plans for 2020…
• Theme – “Get in the
Green Scene”
• Team Challenge for
5k/10k
• Lil’ Striders Tot Dash
for kids ages 2-6.
• Increased capacity –
up to 600 participants
• We our parks and try to make this • Virtual Race Bag for 5k/10k
event as environmentally green as racers (no paper!)
possible! • A portion of net proceeds
benefit PACT Camp
• Used athletic shoe drive to benefit the Scholarships for children
MORE Foundation Group to fight living homeless shelters
hunger, poverty and global warming. and supportive housing.We Need Your Support
Fairfax County Park Authority,
in cooperation with the Fairfax County Park Foundation,
is seeking sponsors for the
Healthy Strides program in 2020.
A variety of sponsorship options are available.Sponsorship Levels
Title Sponsor
Benefits
• Most prominent name and/or logo placement on all program and events
materials, to include:
• Wall calendar front and back cover, with logo on three (3) chosen months (inside pages)
• Website
• Monthly e-newsletter
• Print materials and press releases
• Event promotional materials (i.e., workshops, seminars)
• Healthy Strides 5k/10k event materials (including the race T-shirts)
• Most prominent placement of name and/or logo on Healthy Strides event banners
• Receive 400 wall calendars at a location of your choice
• Complimentary table at eligible Healthy Strides events
• Six (6) complimentary 5k/10k race registrations
• Invitation to collaborate on 1-2 community workshops per year
1 availableSponsorship Levels
Major Sponsor
Benefits
• Name and/or logo placement on program and events materials, including:
• Wall calendar inside pages, with logo on two (2) chosen months, as well
as back cover.
• Website
• Monthly e-newsletter
• Other print materials and press releases
• Event promotional materials (i.e., workshops, seminars)
• Healthy Strides 5k/10k event materials (including race t-shirts)
• Healthy Strides 5k/10k event banners
• Receive 200 wall calendars at a location of your choice
• Complimentary table at eligible Healthy Strides events
• Four (4) complimentary 5k/10k race registrations
2 availableSponsorship Levels Supporting Sponsor Benefits • Name and/or logo placement on program and events materials, to include: • Wall calendar inside page (space permitting) • Website • Monthly e-newsletter • Receive 100 wall calendars at a location of your choice • Placement of name and/or logo on the Healthy Strides event banners • Complimentary table at eligible Healthy Strides events • Two (2) complimentary 5k/10k race registrations Unlimited
Sponsorship Levels
Healthy Strides 5k/10k Sponsor
Benefits
• Name and/or logo placement on Healthy Strides 5k/10k event materials, to
include:
• Race Website
• Race Flyers & Posters
• Race Banner
• Race T-shirt
• Complimentary table at Healthy Strides 5k/10k
• One (1) complimentary 5k/10k race registration
Healthy Strides 5k/10k
May 2, 2020 Starts at 7:30am Burke Lake Park
UnlimitedSupporting in Other Ways
If your organization cannot become a funding
sponsor, but wants to be involved with Healthy
Strides, consider supporting with an
in-kind donation of goods or services.
Healthy Books
Health
Fun race “swag”
screenings &
and runner awards
workshops
Bottled Water
Volunteer
Refreshments Reusable
Grocery Bags &
Fresh Produce
Gift
CardsThe Next Step…
• Ask us questions!
• For sponsorships, contact Margaret
Thaxton:
margaret.thaxton@fairfaxcounty.gov or
703-324-8532
• For Healthy Strides program and race The Fairfax County
Park Foundation is
information, contact Elizabeth Ittner: an independent
501(c)(3) nonprofit,
elizabeth.ittner@fairfaxcounty.gov or tax-exempt
organization.
703-324-8423
Tax ID #54-2019179
• Complete the Sponsorship Application
2020 Application Deadlines:
Title, Major and Supporting Sponsors – October 1, 2019
5k/10k Race Sponsors – April 1, 2020
www.fairfaxcounty.gov/parks/healthy-strides www.fairfaxparkfoundation.orgYou can also read
