2021 MEDIA DATA Mall Video | DOOH - Ströer
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MEDIA DATA 2021 Mall Video | DOOH
(Digital) Out-of-Home
– Where life happens
...and right where people are out and about. With around
300,000 advertising spaces and therefore a constant
visual presence in the cityscape, we are one of
Germany's leading out-of-home advertising companies
and offer outstanding reach maximisation in the shortest
possible time.
Our OOH portfolio includes all media in public spaces –
from classic posters to exclusive advertising rights at
railway stations and gigantic posters created by blowUp
media. Our digital products, including screens at railway
stations, in shopping centres, on busy streets and in
pedestrian zones, are also attention-grabbing advertising
options.
Are you looking for the ideal medium for communicating
your campaign out-of-home? We are bound to have the
right format for each of your advertising objectives.
Please refer to our media data for a concise and
comprehensive summary of the most important
information, locations and prices of our out-of-home
advertising at a glance. Find out all about...
Photo: AdobeStock_179255326©Mirko. 2
Mall Video | DOOH
The Revenue Driver
in Retail Outlets
Video communication in more
than 199 German shopping
centres: Mall Video offers you the
chance to reach your target group
with moving images when they are
in relaxed shopping mode. People
in shopping centres are looking for
inspiration, and are open to new
suggestions. You are therefore
advertising in the perfect place.
During the shopping centre
experience, i.e. when people are
taking a break from everyday life,
editorial contents and interesting
advertising messages in the retail
environment are perceived as
helpful guidance.
4
Four Strong Arguments for Mall Video
▪ Campaign extension right up to the focal point where over 70% of all purchasing decisions* are made.
▪ Advertising with optimum flexibility engages consumers willing to purchase directly at the point in time where
purchasing decisions are made.
▪ National advertising campaigns are easy to run at a regional and local level, can be realised without long lead times
and can be updated at all times.
▪ The average shopping centre visitor dwell time is 90 minutes, which implies a high contact frequency.
*Source: GfK, Store Effects study. 5
Mall Video at a Glance
Digital portrait and landscape Spot frequency:
format screens that run Single frequency up to sixty spot
synchronously repetitions/schedule
Resolution: Portrait format 9:16 Programme loop: Three minute
(1,080 x 1,920px), landscape mix of editorial
format 16:9 (1,920 x 1,080px) and advertising contents
Booking interval: Flexible starting Spot length: Flexible
with a schedule of three hours (10 - 30 seconds recommended)
Operating hours:
Mon - Sat 9 a.m. - 9 p.m. Bookable in selected centres
6
Mall Video Prices
Landscape Portrait
format format All Centre price1
City Centre screens screens screens in EUR
Aachen Aquis Plaza Aachen 8 24 32 5,448.58
Augsburg City-Galerie Augsburg 8 4 12 1,685.60
Bad Oeynhausen Werre-Park Bad Oeynhausen 0 8 8 1,102.57
Bautzen Kornmarkt-Center Bautzen 8 0 8 447.94
Bayreuth Rotmain-Center Bayreuth 11 8 19 3,260.24
Berlin Allee-Center Berlin 12 5 17 1,110.63
Berlin Allende Center Berlin-Köpenick 10 0 10 592.86
Berlin Eastgate Berlin 12 16 28 4,553.71
Berlin Gesundbrunnen-Center Berlin 12 10 22 5,208.48
Berlin Hallen am Borsigturm Berlin 12 16 28 3,790.00
Berlin Linden-Center Berlin 12 16 28 3,563.42
Berlin Mall of Berlin 0 47 47 13,683.31
Berlin Ring-Center I Berlin 14 11 25 3,751.53
Berlin Schloss-Straßen-Center 14 7 21 3,602.87
Berlin Schultheiss-Quartier Berlin 0 15 15 5,260.84
Bielefeld Loom Bielefeld 36 22 58 10,940.35
1
Bingen am Rhein City-Center Bingen 0 6 6 372.95
Bochum Drehscheibe 4 2 6 298.47
Bonn Maximilian-Center Bonn 0 4 4 343.26
Brunswick Schloß-Arkaden Braunschweig 14 18 32 9,291.09
Bremen Roland-Center Bremen 8 0 8 484.72
Bremen Waterfront Bremen 0 12 12 2,681.50
Chemnitz Sachsen-Allee Chemnitz 8 8 16 1,503.90
Prices 2021. See chart "Important Information" for footnote 1. . 7
Mall Video Prices
Landscape Portrait
format format All Centre price1
City Centre screens screens screens in EUR
Darmstadt Luisen-Center Darmstadt 8 9 17 5,045.11
Dessau-Roßlau Rathaus-Center Dessau-Roßlau 16 8 24 817.88
Dortmund Thier-Galerie Dortmund 28 12 40 8,179.90
Dresden Altmarkt-Galerie Dresden 40 12 52 12,939.84
Dresden Dresden Karree Dresden 0 7 7 269.06
Duderstadt Feilenfabrik Duderstadt 2 4 6 676.94
Düsseldorf Kö Galerie Düsseldorf 8 2 10 884.44
Essen Allee-Center Altenessen Essen 0 9 9 1,578.20
Essen Limbecker Platz Essen 36 22 58 16,995.16
Frankfurt/Main Griesheim Center Frankfurt a. M. 0 7 7 1,155.45
Frankfurt/Main Hessen-Center Frankfurt a. M. 12 16 28 2,740.74
Frankfurt/Main My Zeil Frankfurt a. M. 0 15 15 5,822.54
Frankfurt/Main Skyline Plaza Frankfurt a. M. 20 24 44 6,464.29
Gummersbach Forum Gummersbach 8 10 18 1,171.60
Halle (Saale) HEP Einkaufspark Halle (Saale) 20 3 23 1,312.60
Hamburg Alstertal-Einkaufszentrum Hamburg 44 18 62 12,859.18
2
Hamburg Billstedt-Center Hamburg 10 12 22 6,205.38
Hamburg Born Center Hamburg 4 9 13 1,042.40
Hamburg Elbe Einkaufszentrum Hamburg 16 6 22 2,598.58
Hamburg Hamburger Meile 36 18 54 6,403.07
Hamburg Krohnstieg Center Hamburg 0 8 8 506.66
Hamburg Luna-Center Hamburg 12 6 18 2,367.98
Prices 2021. See chart "Important Information" for footnote 1. 8
Mall Video Prices
Landscape Portrait
format format All Centre price1
City Centre screens screens screens in EUR
Hamburg Mundsburg-Center Hamburg 8 4 12 1,007.21
Hamburg Phoenix-Center Hamburg 12 15 27 6,399.28
Hamburg Rathaus/Schlemmermarkt Passage 0 1 1 28.93
Hameln Stadt-Galerie Hameln 8 8 16 3,139.98
Hamm (Hamm) Allee-Center Hamm 8 8 16 2,494.48
Hannover Ernst August Galerie Hannover 32 14 46 5,862.30
Heidelberg Darmstädter Hof-Centrum 0 4 4 696.12
Heilbronn Stadtgalerie Heilbronn 8 8 16 1,689.50
Hoyerswerda Lausitz-Center Hoyerswerda 8 0 8 547.22
Kaiserslautern K in Lautern Kaiserslautern 12 7 19 3,058.02
Kassel City-Point Kassel 4 4 8 1,449.76
Kassel DEZ-Einkaufszentrum Kassel 16 4 20 1,795.27
Kempten (Allgäu) Forum Allgäu Kempten (Allgäu) 12 8 20 3,019.58
Kiel Sophienhof Kiel 8 4 12 3,163.32
Koblenz Forum Mittelrhein Koblenz 12 11 23 2,048.21
Koblenz Löhr-Center Koblenz 12 6 18 5,189.09
3
Köln City-Center Köln Chorweiler 8 12 20 3,822.42
Köln Rhein-Center Köln 40 9 49 6,041.77
Langenhagen City Center Langenhagen 10 10 20 1,350.83
Leipzig Allee-Center Leipzig 8 12 20 2,878.34
Prices 2021. See chart "Important Information" for footnote 1. 9Mall Video Prices
Landscape Portrait
format format All Centre price1
City Centre screens screens screens in EUR
Leipzig Promenaden Hauptbahnhof Leipzig 26 8 34 16,791.74
Leonberg Leo-Center Leonberg (Böblingen) 15 8 23 2,036.29
Leuna Nova Eventis Leuna 8 12 20 2,268.98
Leverkusen Rathaus-Galerie Leverkusen 28 6 34 4,571.08
Lüdenscheid Stern-Center Lüdenscheid 16 8 24 3,485.56
Ludwigsburg Marstall Center Ludwigsburg 6 7 13 2,095.84
Ludwigshafen Rhein-Galerie Ludwigshafen 20 0 20 487.38
Magdeburg Allee-Center Magdeburg 8 10 18 5,584.34
München Olympia-Einkaufszentrum 4 12 16 3,998.84
München PEP Einkaufs-Center Perlach 20 12 32 10,510.81
München Stachus-Passagen München 0 19 19 13,425.03
Neubrandenburg Marktplatz-Center Neubrandenburg 7 0 7 621.10
Neu-Isenburg Isenburg-Zentrum Neu-Isenburg 8 8 16 2,629.04
Neumünster Holsten-Galerie Neumünster 8 6 14 1,401.44
Neunkirchen Saarpark-Center Neunkirchen 16 10 26 5,227.96
Neuss Rheinpark-Centers Neuss 12 7 19 1,471.10
4
Neu-Ulm Glacis-Galerie Neu-Ulm 24 0 24 1,519.24
Norden Norder Tor Norden 0 6 6 1,316.44
Norderstedt Herold-Center Norderstedt 12 8 20 4,632.62
Nürnberg Franken-Center Nürnberg 16 14 30 5,804.10
Prices 2021. See chart "Important Information" for footnote 1. 10Mall Video Prices
Landscape Portrait
format format All Centre price1
City Centre screens screens screens in EUR
Nürnberg Plärrermarkt Nürnberg 0 6 6 950.31
Oberhausen CentrO EKZ Oberhausen 0 36 36 20,025.82
Oldenburg Schlosshöfe Oldenburg 16 6 22 1,800.41
Papenburg Dever Park Papenburg 0 7 7 1,366.82
Passau Stadt-Galerie Passau 8 8 16 2,738.74
Plauen Stadt-Galerie Plauen 8 6 14 1,626.51
Potsdam Stern-Center Potsdam 12 8 20 2,607.74
Remscheid Allee-Center Remscheid 12 7 19 3,748.67
Saarbrücken Europa Galerie Saarbrücken 20 8 28 3,957.51
Schwedt/Oder Oder-Center Schwedt/Oder 12 0 12 477.18
Schweinfurt Stadtgalerie Schweinfurt 20 8 28 2,155.34
Schwerin Schlosspark-Center Schwerin 16 14 30 5,697.10
Siegen City-Galerie Siegen 0 8 8 1,762.80
Singen Cano Singen 28 18 46 7,285.70
Stuttgart Königsbau-Passagen Stuttgart 12 0 12 2,295.15
Stuttgart Milaneo Stuttgart 24 12 36 7,728.98
5
Wildau A 10-Center Wildau 24 0 24 1,922.48
Wolfsburg City-Galerie Wolfsburg 12 12 24 3,767.30
Wuppertal City-Arkaden Wuppertal 16 10 26 4,633.37
Zwickau Zwickau Arcaden 16 6 22 1,828.07
Prices 2021. See chart "Important Information" for footnote 1. 11Important Information Mall Video
FOOTNOTE 1 PRODUCT-SPECIFIC INFORMATION
1 Price example. Price stated is for an example booking of one week, ten An additional fee of 10% is charged in addition to the media price in Q4.
seconds, all day. To customise your booking, please go to
https://medimachstroeer2021.comsulting.net, where you can choose the run In München, we charge an additional fee of 30% in September, around the dates of
time, location, spot length and schedule that meet your needs to learn more the IAA and the Oktoberfest.
about the individual prices.
The city and network prices apply to the cities/networks and screen numbers
GENERAL INFORMATION available as at 31.09. 2020 and the booking period January to September.
Other products bookable as special forms of advertising. Prices on request.
Availability subject to prior sale.
You can find details of the Sunday trading dates and locations in the download area
All prices stated are net of the value added tax legally applicable at the date of
at: https://www.stroeer.de/nc/aussenwerbung/werbemedien/kategorie/public-
performance.
video/produkt/mall-video.html
A minimum order value of €500.00 net per order applies.
TECHNICAL PRODUCT INFORMATION
All of the information stated applies subject to installation and removal of spaces,
price changes and errors and omissions. If booked, image handling costs will be charged at €300.00 per image/format.
Images may be changed within one and the same schedule.
The campaign advertising agreement general terms and conditions apply to short-
term advertising campaigns (minimum term less than six months); the long-term Delivery deadline for finished images ten working days before start of transmission.
advertising agreement general terms and conditions apply to long-term advertising
agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html See the respective product information sheet for more details regarding the
technical specifications as well as technical cost and image creation prices. You
can find it in the lower download section under:
https://www.stroeer-direkt.de/nc/werbemedien/kategorie/public-video/produkt/mall-
video.html
All information stated valid for 2021. 12Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail info@stroeer.de www.stroeer.de / www.stroeer-direkt.de
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