Wallpaper Creative Guidelines

Page created by Julie Stevenson
 
CONTINUE READING
Wallpaper Creative Guidelines
Wallpaper Creative Guidelines
DESIGNING WALLPAPER CREATIVE
    •   Avoid strong repetitive or tiled patterns, colours and text
    •   Design wallpaper to compliment and act as a creative extension of the ad units

CREATIVE CONCEPTS
    1. Standard Wallpaper with Leaderboard and Big Box.
    2. Custom Wallpaper and creative:
          a. Wallpaper with co-ordinated ad units
               i. example displaying leaderboard and content brick
               ii. example displaying leaderboard and big box
          b. Wallpaper combined with custom creative

1. STANDARD WALLPAPER with LEADERBOARD and BIG BOX
Standard Wallpaper size 1280x1000 pixels (minimum size) with 1000 pixels of white space in the center.

                                             globeandmail.com website
                                                  1000 pixels wide

                       LAST UPDATE: November 4, 2014    tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca/digital
Wallpaper Creative Guidelines
Wallpaper Creative Guidelines

2. CUSTOM WALLPAPER and CREATIVE

  a. WALLPAPER with CO-ORDINATED AD UNITS
     i. Leaderboard and 300x600 shown
       *Non-subscriber/Logged-out Readers – Globe and Mail HomePage
       To coordinate or match the design of the ad unit with the wallpaper background, note that the distance from the top of the website
       to the top of the ad unit is 307 pixels.
       Note: Background colour can be changed in the ad slot area.
       *Subscriber/Logged-in Readers – Globe and Mail HomePage
       To coordinate or match the design of the ad unit with the wallpaper background, note that the Pencil (“Try Globe Unlimited...”)
       ad unit has been removed. Distance from the top of the website to the top of the ad unit is now 258 pixels.

                                         Non-subscriber/                                                              Subscriber/
                                         Logged-out Readers                                                           Logged-in Readers
                                         307 pixels high                                                              258 pixels high

                   LAST UPDATE: November 4, 2014     tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca/digital
Wallpaper Creative Guidelines
Wallpaper Creative Guidelines

2. CUSTOM WALLPAPER and CREATIVE

  a. WALLPAPER with CO-ORDINATED AD UNITS
     ii. Leaderboard and Big Box shown

                  LAST UPDATE: November 4, 2014   tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca/digital
Wallpaper Creative Guidelines
Wallpaper Creative Guidelines

CUSTOM WALLPAPER and CREATIVE

b. WALLPAPER with CUSTOM BILLBOARD (1000x250)
   *Non-subscriber/Logged-out Readers – Globe and Mail HomePage
   Combine your wallpaper with your custom creative execution for a seamless looking campaign. Note that the leaderboard is removed
   and the distance from the top of the website to the top of the ad unit is 175 pixels.
   *Subscriber/Logged-in Readers – Globe and Mail HomePage
   Leaderboard and pencil (“Try Globe Unlimited”) ad unit have been removed. Distance from the top of the website to the top of the ad unit
   is now 130 pixels.

                                           Non-subscriber/                                                             Subscriber/
                                           Logged-out Readers                                                          Logged-in Readers
                                           175 pixels high                                                             130 pixels high

                    LAST UPDATE: November 4, 2014     tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca/digital
Wallpaper Creative Guidelines
General Production Notes
*NON-SUBSCRIBER/LOGGED-OUT READERS: SECTION HOME PAGE PIXEL HEIGHTS
Non-subscriber/Logged-out Readers                                                   Subscriber/Logged-in Readers
Globe        – 307 pixel height           Sports         –   396 pixel height       Globe        – 263 pixel height           Sports        –     352 pixel height
News         – 410 pixel height           Life           –   410 pixel height       News         – 366 pixel height           Life          –     366 pixel height
Opinion      – 403 pixel height           Arts           –   410 pixel height       Opinion      – 359 pixel height           Arts          –     366 pixel height
ROB          – 403 pixel height           Technology     –   410 pixel height       ROB          – 359 pixel height           Technology    –     366 pixel height
Investing    – 410 pixel height           Drive          –   401 pixel height       Investing    – 366 pixel height           Drive         –     357 pixel height

AD UNITS ON HOME PAGE DOMINATION:
LEADERBOARD: 728x90 / 960x90 (Preferred)            BOX 1 (top postion): 300x250 / 300x600            BOX 2 (lower postion): 300x250 (Optional)

          WALLPAPER                                SIZE (pixels)                    INITIAL FILE SIZE                               FILE TYPE
                                                     1280x1000                                                                    Static JPG or GIF
         GLOBE AND MAIL
                                         (min. center whitespace 1000x1000)
                                                                                       100k (50k preferred)                        (NOT CLICKABLE)
                                                     1300x1000
         GLOBE ADVISOR                                                                                                 CLICK HERE for our Online Specifications
                                         (min. center whitespace 1020x1000)

     OTHER AD UNITS
                                                                 Leaderboard: 728x90 / 960x90
           SIZE (PIXELS)                                         Big Box: 300x250
                                                                 Brick: 300x600
         INITIAL FILE SIZE                                       40KB
     ADDITIONAL FILE SIZE /                                      2.2MB additional file size
      POLITE DOWNLOAD
               TIMING                                            15 seconds of animation / 30 seconds of video
                                                                 Leaderboard: 728x90 / 960x90 â 728x360 / 960x360 (Expands down)
         EXPANDED SIZE                                           Big Box: 300x250 â 600x250 (Expands left)
         (On CLICK only)
                                                                 Brick: 300x600 â 600x600 (Expands left)
               VIDEO                                             Plays automatically
               AUDIO                                             Must be user-initiated on click
                                                                 Video: Play / Pause / Stop
    CONTROL “MUST HAVES”                                         Audio: On / Off
                                                                 Expanded ad: IAB standard “Close X” button top right
                                                                 Maximum 30 frames per second up to and including Flash 9.0
         FLASH SPECIFICS
                                                                 ** Backup .gif or .jpg file required with all Flash creative

TEMPLATE CHANGE:
NO template change required. GEO Targeting & Day Parting is available.

SCREEN RESOLUTIONS:							                                                                                                   Based on JULY–SEPT. 2014 Omniture data

Globeandamail.com – Site wide                                                       Globeandmail.com – Home Page only
Approx. 65 % of our users have a screen resolution greater than 1,200 pixels        Approx. 68% of our users have a screen resolution greater than 1,200 pixels
Approx. 10% of our users have a screen resolution of 1,200 pixels or less           Approx. 13% of our users have a screen resolution of 1,200 pixels or less
Approx. 25% of our users are “unspecified”                                          Approx. 19% of our users are “unspecified”

ADDITIONAL NOTES:
NO 3rd Party tags will be accepted. Creative must be approved and tested by TGAM a minimum of 5 business days prior to contracted launch date.

                              LAST UPDATE: November 4, 2014          tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca/digital
Wallpaper Creative Guidelines
General Production Notes
Below you find a guide that will aid you in the creation of your Special Execution. Please review our guidelines and make any necessary
adjustments to your campaign.
Overall, ad creative must be complementary to the user experience and not overpower or distract from the main reason our audience comes
to the site, to read and consume our content.
We reserve the right to halt and pull any campaign, for any reason, at any time, without providing prior notice. We would immediately provide
an explanation once the campaign has been paused.

                         •   Colour schemes should not be garish, and should be tasteful and complementary to our site’s style.
    COLOUR
                         •   No large swatches of colour that overpower and conflict with the style of our site. (ie. Red, ...)

                         •   Client creative should never mimic our own content style sheets including fonts & backgrounds.
     STYLE               •   We reserve the right to enforce similar style sheets to Editorial for our native advertising, but not allow for
                             display creative.

                         •   Should not distract from existing site tabular format.
                             For Example:
                             • The use of boxes in a tile mosaic,
                               winds up competing with the
                               table layout of our own page
                               content, particularly on the home
                               and section pages.
                             • From a recent client campaign,
                               wallpapers not only made heavy
    LAYOUT                     use of red, the creative was tiled
                               heavily with boxes about the size
                               of our 300x250s, causing severe
                               visual distractions.

  ANIMATION              •   Minimal use and capped rotation of animation.

                         •   3rd party creative cannot be changed after review/approvals have been made, and under no circumstances
   PROCESS                   can be changed once campaign is in flight. If creative has to be changed, campaign must be stopped and pulled,
                             and not allowed to continue, pending adjustments and new round of reviews and approvals.

                         •   Cannot interfere with ability of user to read or consume our content. Any expanding or overlay creative is
                             prohibited from using instant mouseover expansions.
                         •   Overlays should not have transparent backgrounds, close after 7 seconds, and must have a visible manual
                             close [X] button.
                         •   Cannot replicate our content, otherwise deface, impair, harm or modify images of our content.
    DESIGN
                         •   Creative should never mimic our own content style sheets including fonts & backgrounds.
                         •   Cannot imply an association or approval of editorial consent with advertising messaging.
                         •   Cannot be overpowering nor excessively distracting. No garish marquee style animation.
                         •   Creative should be clearly branded.

                       LAST UPDATE: November 4, 2014      tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca/digital
Wallpaper Creative Guidelines
General Production Notes
ADVANCED CONCEPTS
With the scope of possibility within digital advertising constantly developing, we are happy to evaluate any concept or idea presented to us by a
client that is beyond the technical and creative options listed within this document. We evaluate all concepts in detail, based on our technical and
editorial considerations and work with you to ensure your campaign is delivered both creatively and effectively.

TESTING
• All rich media or third party advertising on globeandmail.com sites is subject to a minimum of 5 business days testing before the selected
  placements will become active
• Please ensure all creative is fully tested to work in all versions of Explorer, Firefox, Chrome and Safari.
• All third party served ads must be tested prior to running on globeandmail.com sites.

EMBARGO
• All new executions are embargoed for 24 hours for editorial approval.

DELIVERY
• Package all applicable gif/swf/html files within individual Zip files – one for each creative unit to run.
• Attach all associated files to an e-mail and send to traffic@globeandmail.com, your sales representative AND your ASR. Please use file names and
 associated gif files that are similar.

APPROVAL
All ad units are subject to publishers approval based on motion path overlay, animation, length, and/or content of advertising.

ADVERTISING TERMS AND CONDITIONS
All advertising must meet The Globe and Mail terms and conditions, available on globelink.ca/digital/termsandconditions, or request a printed
copy from your advertising representative.

YOU ALSO NEED TO KNOW: Any advertising published by The Globe and Mail in the newspaper or any of its other publications may, at our discretion, be published,
displayed, retained and archived by us and anyone authorized (including any form of licence) by us, as many times as we and those authorized by us wish, in or on any
product, media and archive (including print, electronic and otherwise).

                              LAST UPDATE: November 4, 2014         tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca/digital
Wallpaper Creative Guidelines
You can also read