Strategic Plan 2017-2022 - Queensland Cricket
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Strategic Plan 2017-2022
QC S T R AT EGI C PL A N 2 017-2 0 2 2
V ISION PUR P OSE VALUE S
To be Queensland’s To unite and inspire Be Real, Clear the
Favourite Sport Queensland communities Boundaries, Make Every Ball
through cricket Count, Stronger Together
S TR ATEGIC A MBITION
SECURING CRICKET’S FUTURE IN QUEENSLAND
Cricket participation in Queensland continues to grow,
has improved facilities and is providing great
experiences.
No matter where you live, no matter your background,
gender or ability, anyone can have their say, anyone
can have a go, anyone can enjoy the game, anyone can
achieve their cricket dreams.
Queensland Cricket will have built the financial security to
support these aspirations – no matter how big or small.S TR ATEGIC GOAL S
GROW PA R TICIPATION BE T TER PL AY ER S A N D TE A MS GROW A N D ENGAGE FA NS
Grow the level of interest and sustainable Identify, develop and produce great Grow the love of cricket through
participation in cricket across all cricketers and successful teams, and even outstanding fan experiences based on
demographics and communities better people. world class entertainment, engagement
throughout Queensland. and communications.
FOCUS ARE A S
CLU BS A N D INFR A S TR U C T U R E O RG A NI SAT I O N A L FIN A N CI A L
VO LU N T EER S A N D FACI L I TI E S EFFEC T I V EN E SS PA R T N ER S H I P S SUS TA IN A B I L I T Y
Empower and support Build the right facilities Build a proactive, authentic Develop and enhance Secure the financial future
volunteers and clubs to at the right locations to and future focussed our relationships with all of cricket in Queensland to
sustainably grow the game improve the quality and organisation to lead the partners for mutual benefit. fund our ambitions.
in Queensland. experience for participants cricket community in
and fans. Queensland.
M US T A C HIEVE P RO JECT S
1. 2. 3. 4. 5.
Agree how cricket in Create a 10-year plan to Commence key Ensure accurate data and Increase QC’s
Queensland is played and establish income producing infrastructure projects; analytics are being used organisational
administered and fund assets and commence Stage A of the National to inform decision making effectiveness through
accordingly. implementation. Cricket Campus; Premier and resource allocation productivity and utilisation
Cricket Sports Lighting on initiatives that grow improvement measures.
Project; and top 10 state- participation, support
wide Community Cricket players and grow fans.
Priorities as identified in
the QCIS 2018-2028.
3 | Queensland Cricket - Strategic Plan 2017-2022K E Y S T R ATEGI C GROW PA R TI CIPATI O N B E T TER PL AY ER S A N D T E A M S GROW A N D EN G AGE FA N S
GOA L S Grow the level of interest and sustainable Identify, develop and produce great cricketers and Grow the love of cricket through outstanding fan
participation in cricket across all demographics and successful teams, and even better people. experiences based on world class entertainment,
communities throughout Queensland. engagement and communications.
SU PP O R T IN G 1. I mplement Junior Formats in every junior 1. D
evelop State and identified players and coaches 1. Deliver the best game day experience in Australian
competition for outstanding on-field results sport
AC TI O NS
2. Inspire women and girls to play cricket by having 2. P
rogress State and identified players personal 2. Invest in world class marketing and digital innovation
female competitions in every zone development, welfare and wellness that engages families and children
3. P
romote and grow cricket to new audiences in 3. D
evelop a formidable Premier Cricket Competition 3. Work collaboratively with sponsors to enhance the
schools and communities through the implementation of the Premier Cricket fan experience at every touch point
Strategy
4. C
onvert participation within schools into 4. Deliver a community engagement program that
community clubs 4. D
evelop cricket and interpersonal skills in Qld inspires fans through our brands
Youth Teams and Squads
5. I dentify opportunities to further engage 5. Promote our brands through targeted marketing
indigenous players, multicultural communities and 5. D
eliver a talent system based on accessible and and communications across relevant channels
Queenslanders with a disability inspiring competitions and rigorous coaching and
6. Establish a strategic alliance / relationship with
training programs supported by evidence-based
6. Evolve and invest in country cricket competitions international sporting franchises to expand the
practices
Brisbane Heat into overseas markets
7. Invest in diversity and inclusion education and
training programs in clubs and associations 7. Develop partnerships that assist in growing and
engaging cricket's fan base
8. Deliver elite cricket through key regional centres to
further engage cricket's fan base
M E A SU R E S • 358,756 total participants • Bulls, Fire and Heat reach 2 out of 5 finals and at • S
old out WBBL ABF matches and at least 3,500 at
least 1 trophy regional matches
O F SU CCE SS • 122,185 registered junior and senior club and
BY 2 02 2 community participants, indoor, Entry Level
Programs and secondary school competitions
• Youth Teams achieve at least 3, top 4 finishes and 1
trophy
• B
BL 32,065 Gabba matches and 19,360 Metricon
matches
• 49,500 registered junior club and community • Maintain Australian representation by females at • 2
0% growth year on year of Brisbane Heat
participants, indoor and Entry Level Programs 20% Memberships
• 12,585 females participating in all registered cricket • Increase Australian representation by males to 18% • 10% growth year on year of sponsorship revenue
programs
• Achieve Top 2 ranking in the Australian Cricket • 10% growth year on year of social media audience
• Greater than 4.8% proportion Indigenous Entry Performance Program
Level Programs participation over-indexes on • Most viewed video content in W/BBL
population demographics • Deliver at least 15 Skills Sessions per Regional
Academy • Most followed Australian Sports club on social media
• 85% of schools’ programs self-delivered • Most visited website in W/BBL
• Deliver 36 Community Cricket Courses annually
• Benchmark established and growth achieved for • O ver 30 days of Heat Interactive activation
junior clubs offering programs that specifically cater • Deliver 2 Representative Coach Course annually
to people with a disability • Deliver 30 Umpire Education Courses annually • 2 % growth year on year in media share of voice
• G
row ‘Support my club’ reason for attending Heat
matches annually by 5%
4 | Queensland Cricket - Strategic Plan 2017-2022FO CUS A R E A S CLU BS A N D I N FR A S TR U C T U R E O RG A NI SAT I O N A L PA R T N ER S H I P S FIN A N CI A L
VO LU N T EER S A N D FACI L I TI E S EFFEC T I V EN E SS Develop and enhance our SUS TA IN A B I L I T Y
relationships with all partners for
Empower and support volunteers Build the right facilities at the right Build a proactive, authentic and Secure the financial future of
mutual benefit.
and clubs to sustainably grow the locations to improve the quality future focussed organisation to cricket in Queensland to fund our
game in Queensland and experience for participants lead the cricket community in ambitions.
and fans. Queensland.
SU PP O R T IN G • Give our clubs and associations,
personalised support to deliver
• P
roactively develop shovel ready
plans and funding strategies for
• A
ttract, retain and develop great
people through best practice
• Work closely and regularly
with QC Affiliates and Zones
• C
reate new income streams and
opportunities for investment
AC TI O NS on agreed priorities priority projects as identified people and culture strategies to deliver the right outcomes for across the business
in the Queensland Cricket the Premier, Country and
• Support clubs and associations Infrastructure Strategy 2018- • C
reate a safe, diverse and Community cricket communities • A
chieve funding flexibility
with programs and policies to 2028 inclusive workplace for staff, through revenue diversification
help them protect kids, manage players and the broader cricket • Work collaboratively with Cricket and commercialisation of assets
volunteers and use MyCricket • W
ork to achieve Cricket Australia community Australia to share insights and
guidelines for existing facilities knowledge and deliver on • R
eview, revise and extend
• Provide appropriate support, across the state focusing on; • D rive governance reform Australian Cricket initiatives in QC’s reserve’s policy to the
reward and recognition of universal facilities; lighting; and Queensland affiliate base to identify and
volunteers • R
egular connection between the unlock excessive reserves which
playing and training facilities for Board and Management with the
Premier and elite cricket venues • Leverage relationships with hinder investment into cricket in
• Invest in the priority community regions schools to equip teachers Queensland
club projects as outlined • P
rovide clubs and associations to self-deliver curriculum
in the Queensland Cricket with infrastructure and facilities outcomes through quality cricket • E
stablish the Queensland
Infrastructure Strategy support when requested programs, promote club cricket Cricket Foundation to encourage
2018-2028 and unlock facilities financial support for dedicated
• W
ork with stadium owners cricket initiatives in Queensland
• Invest to develop better to ensure venues deliver • Proactively engage governments,
coaching skills at the junior entertaining and accessible fan councils and tourism and economic • C
onduct a comprehensive whole
cricket level experiences development agencies to develop of business risk assessment
policies and increase investment in
• A
dvocate to funding partners to cricket's interests
increase investment in facilities
and infrastructure • Genuine, two-way engagement
with commercial partners to build
on and evolve partnerships
• Support communities beyond
cricket through charitable
partnerships
• Collaborate with media outlets to
share and develop engaging
cricket stories and content
• Engage with other leading
sporting organisations and
relevant industry bodies to
collaborate and advance mutual
causes
M US T 1. Agree how cricket in Queensland is played and administered and fund accordingly
A C HIEV E 2. A 10-year plan to establish income producing assets and commence implementation
PROJECTS 3. C
ommence key infrastructure projects; Stage A of the National Cricket Campus; Premier Cricket Sports Lighting Project; and top 10 Community Cricket Priorities as identified
in the QCIS 2018-2028
4. Ensure accurate data and analytics are being used to inform decision making and resource allocation on initiatives that grow participation, support players and grow fans
5. I ncrease QC’s organisational effectiveness through productivity and utilisation improvement measures
5 | Queensland Cricket - Strategic Plan 2017-2022Allan Border Field ABN. 55 612 695 676 1 Greg Chappell Street, Telephone: 07 3292 3100 Breakfast Creek QLD 4010 Fax: 07 3262 9160 PO Box 575, Albion QLD 4010
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