STRATEGIC PLAN MOUNT COOLUM GOLF CLUB - 2020 and beyond
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MOUNT COOLUM GOLF CLUB
STRATEGIC PLAN
2020 and beyond
1
Mount Coolum Golf Club
Table of Contents
History......................................................................................................................................................................................................................................... 3
About Us .................................................................................................................................................................................................................................... 4
Member Privileges ..................................................................................................................................................................................................................... 5
Financials ................................................................................................................................................................................................................................... 6
Presidents Letter ......................................................................................................................................................................................................................... 8
Mount Coolum Golf Club Vision .............................................................................................................................................................................................. 9
Strategic Priorities ....................................................................................................................................................................................................................... 10
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Mount Coolum Golf Club
History
The Mount Coolum Golf Club, as it is known today, commenced operations in
1976 as a 9-hole course, known then as the Suncoast Beach Golf Club. A
parcel of land which nestled at the foot of Sunshine Coast landmark, Mount
Coolum, was leased to the club for a peppercorn rental by the Suncoast
Development Company, which was owned by the late Felix Parry. The club
purchased the land and clubhouse from Mr. Parry in 1983 for a significantly
low price.
At its Annual General Meeting in November 1984, the club, which became
incorporated in October of the same year, decided on a name change. On 15th
April 1985, the club officially became the Mount Coolum Golf Club Inc.
With the popularity of the club evident, a decision was taken to lease crown
land from the Department of Natural Resources – the objective, to build an
additional 9 holes. This was completed in May 1992.
Earlier that same year, the coast experienced heavy rains with flooding
everywhere and most of the course went underwater. In a couple of weeks
though, the course was playable again. With the Council’s flood management
plan that was completed in about 1996, we have never experienced any
flooding of note, since then. (Until recently with the council falling behind in
their management plan). The Club now enjoys some 800 members and hosts
over 75 000 rounds of golf per annum. The improvement to the course has
been the catalyst for the club’s success, administrated by a hardworking
committee and Secretary Manager. The club has hosted state, amateur and
professional events and is considered the gem of the Sunshine Coast.
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Mount Coolum Golf Club
About Us
The Mount Coolum Golf Club is an 18 Hole golf course nestled at the foot of a Sunshine Coast landmark - Mount Coolum. It is acknowledged as
one of the most picturesque and popular courses on the Sunshine Coast.
Featuring water on twelve holes, the Mount Coolum Golf Course provides a perfect challenge for serious golfers but is also an enjoyable course for
beginners and social golfers. The course is relatively flat allowing easy access for golfers of all ages and abilities, and features an abundance of
surrounding natural flora.
The Pro Shop has a full range of equipment and apparel for sale, and also provides hire clubs and equipment, including motorised carts. The full
clubhouse facilities include showers, bar, bistro, poker machines and conference facilities.
The Club’s aims remain very similar today as in the past– to provide a challenging well-maintained golf course and quality facilities for members
and visitors, to feel proud to be associated with.
Today we are proud to boast:
An aim to provide practice facilities in the not so distant future
A quality course providing a great challenge to golfers of all levels, while also providing one of the most picturesque and pleasant golfing
experiences.
Clubhouse with a large balcony overlooking the spectacular Mt Coolum, the golf course and putting green.
The Clubhouse boasts two Bars and a friendly relaxed Bistro offering casual dining for lunch 6 days a week and dinner on Friday nights.
Member’s discounts in the Bar and at the Pro Shop.
Online booking system for Members to book their next round.
Access to onsite golf professional.
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Mount Coolum Golf Club
Membership Privileges (Full Membership packages) include:
Individual Membership Cards – to be shown to Pro Shop when booking onto a timesheet or registering into a competition; and also shown
to Clubhouse and Bar Staff for drink specials and accounts charges
Full use of Clubhouse Facilities – including 2 full-service bars, bistro, poker machines, showers and amenities, function room hire and
conference facilities
Handicap – our Club Professional, Golf Operations and Match Committee members will help you gain a Golf Australia Handicap and
manage your competition scores and golf handicap.
Networking opportunities – Mt Coolum Golf Club is known as one of the friendliest and more socially active clubs on the coast. Upon
joining, you will be welcomed and invited to dozens
of social events, competitions and themed dinners and
functions throughout the year
Opportunity to represent your Club – We have several
Pennant Teams and opportunities for our members to
represent the Club at district, zone and state level
Members’ Guests rate – Members are encouraged to
bring guests to the Club according to the Rules of the
Club.
Members’ Discounts – A range of Members’
discounts apply at the bar, bistro and Pro Shop
Reciprocal Clubs – Members have access to other
district and zone Clubs, as well as several interstate
and international reciprocal arrangements.
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Mount Coolum Golf Club
Financials
Mount Coolum Golf Club consistently produces operating revenues in excess of $1.5 million per annum. Member equity remains strong,
underpinned by the Club’s freehold land valued at over $4.5 million. The Club remains debt-free.
Golfing operations are its principal income source, with member subscriptions and course revenue accounting for more than 70% of total revenues.
As evidenced in this Strategic Plan, the Club membership remains ambitious in terms of course development, with practice facilities a high priority
for many.
With operating costs currently matching operating revenues, achieving these objectives will require the Club to either increase revenues whilst
containing, or reducing, operating costs to deliver strong and consistent annual profits. These remain key Governance and Management priorities
as we look towards the future.
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Mount Coolum Golf Club
The Mount Coolum Golf Club
Over the years more Golf clubs have been developed within the MCGC catchment area, the most recent being Maroochy River. This, in
conjunction with the decline in people playing golf, has resulted in the Board and Management committee undertaking a review of the club’s
current operations and developing a Strategic plan for 2020 and beyond to ensure the club remains solvent and relevant.
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Mount Coolum Golf Club
Forward
This Strategic Plan identifies issues that we must tackle over the next few years and beyond.
Your Board, who is made up of willing volunteers and staff have looked to the future with the sole purpose of providing a clear picture of how we
can make our visions a reality.
This plan is about setting our priorities for the future, both short and long term.
We need to grow and sustain our club not only for now but for the enjoyment of generations to come.
Like all good plans it needs to be "a living and flexible document" that can be regularly updated to ensure that it remains relevant to the
circumstances of the time. It's about working smarter not harder, growing the business and more importantly doing it in a way that is sustainable
going forward.
We look forward to working with you all in progressing this plan.
Daryl Frost
President
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Mount Coolum Golf ClubMount Coolum Golf Club Vision
The Vision of the Mount Coolum Golf Club is to provide a challenging well-maintained golf course and quality facilities for
members and visitors, in order that all members can feel proud to be associated.
PURPOSE - Why we exist! We will review and update all Position Descriptions to ensure
Management has the skill and staffing levels to achieve the
To provide a viable and sustainable community sporting club for the
objectives of the Strategic Plan.
members and the wider community.
DRIVERS- Our Critical Success Factors- what we will focus on!
Membership- Attraction, Retention and Enhancement
GUIDING PRINCIPLES- How we operate!
Marketing and Promotion
We will review every aspect of the clubs current offerings to Revenue Streams- New and Alternative
ensure we provide the optimum experience
Club Operations and Course Development
We will communicate with all our members regularly
Governance and Management
All the actions over the next 5 years will be linked to this
Strategic Plan and yearly action plan
We will create a Golf club Charter to clearly identify the
responsibilities of the Board and relationships with
Management to ensure optimum effectiveness.
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Mount Coolum Golf ClubStrategic Priorities
Membership attraction and retention
Identify an optimal target membership number to ensure club facilities are sufficient to handle the number of members and is financially
viable.
Consider an introductory membership rate for the first year
Attracting Families- Repacking Family memberships, include entertainment for Families and Children- open days
Social and Midweek Membership- non competition -Implement once a membership target is reached (currently in place but must enhance)
Juniors- try and generate a larger number of juniors to the club (will require practice facilities)
Research school programs to access younger potential golfers
Beginners program /cadets- generate new golfers to the club
Perceived value for money - upgrade club software and implement an incentive system whereby users are rewarded for spending at the club -
possible link with external providers
A Mothers’ 6 hole comp - consider possibility of a day care facilities in the club
Member introduction incentive when existing members successfully introduce a new paid up member
Enhance Corporate memberships and dedicate personnel to market and promote opportunities
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Mount Coolum Golf ClubMarketing and Promotions
Enhance website and booking process to obtain more emails and information to enable club to directly market to known users for the course.
Consider rebranding the club to create a new vibe and additional marketing opportunities through a rebranding strategy
Develop a yearly marketing plan with budgeted expenditure to promote the club activities, membership and social rounds
Identify positioning of the club , demographics of members and social players to enable target marketing
Consider events which could be held at the club and generate opportunities
Potentially market the course as officially 2nd hardest on the coast (target serious golfers)
Revenue Streams
Create a golf pass for social rounds (coordinate with 2-3 other clubs with a fixed price round including cart)
Create a “3 rounds for the price of 2” promotion
Free drink package
Review and enhance twilight golf, social round packages in conjunction with competitor analysis
Practice facility to enable club pro to sell lessons and open facility to public
Review options to improve Poker machine performance (revenues)
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Mount Coolum Golf ClubClub Operations and Course development
Develop a green improvement plan (and budget) whereby greens to be improved can be targeted on a yearly basis
Improve Visual aesthetics by training greens staff to mow fairways in lines
Practice facilities - establish a subcommittee of members who have a skill set to contribute to developing a viable plan to create practice
facilities - including identifying opportunities and relationships with Council to obtain grants
Consider possibilities of making the course easier for social rounds to enhance the enjoyment
Review Food and Beverage offering to
align with Members’ expectations. Also
consider food and beverage offering as
a service to members to enhance the
membership experience rather than
profit generator
Improve the pro shop presentation by
repairing and improving aesthetics of
the facility
Improve the external aesthetics of the
club house and repair/replace worn out
items. The recent paint job has
improved the external aesthetics
Review possibility of a joint venture
partnership to fund future development
of the club
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Mount Coolum Golf ClubGovernance and Management
Establish a MCGC Board Charter to clearly identify Board
members’ responsibilities and relationship with
management. Charter to include reference to the Strategic
plan to ensure any new directors maintain commitment to
undertaking and achieving the planned actions
Develop Individual Board member position
descriptions/responsibilities and expectations
Clearly identify management responsibilities and once
budgets and business/marketing plans are in place allow
Management to have full autonomy and accountability to
implement strategies and report results back to the Board on
a monthly basis
Review the constitution and rules pertaining to Board
elections with an aim to achieve staggered rotation system
for directors and maximum terms in office
Undertake an operational review to ensure staffing structure
is appropriate to achieve the Strategic objectives
In conjunction with Management Review/develop current governance processes
Policy and Procedures manual
Operations manual
Induction guidelines
Risk management plan
Succession planning for both Management and staff
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