Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee

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Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
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                   Start Date 24th May, 2019
                    Submission Date 31st July, 2019

       Mini Creative Minds (Center Level) - 1st August To 10th August 2019
                 RAH Submission Date to HO - 15th August 2019

OPERATIONAL NOTE FOR INTER-CENTRE COMPETITION FOR STUDENTS
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
OBJECTIVE

To focus on & improvise the Conceptual & Technical Skillsets of
students required in today’s Animation, Visual Effects & Digital
                       Media industry.

                   THE SKILLSET INCLUDES:
               Originality of idea and concept
                       Creative thinking
  Technical Proficiency by using the required software tools
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
CATEGORIES

1. COVER DESIGN
2. COMIC PAGE
3. WEBSITE DESIGN
4. 3D ARCHITECTURAL VISUALIZATION
5. 3D ASSET MODEL
6. 3D PRODUCT PACK-SHOT
7. CHARACTER ANIMATION SEQUENCE
8. VFX - MATCHMOVING
9. VFX COMPOSITING
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
1. COVER DESIGN

      You can digitally illustrate or paint to create Cover art design.

                         EVALUATION CRITERIA:
Based on Originality, Typography, Layout, Color sense, Design Principles &
                              Composition

                             COLOR MODE & RESOLUTION:
                                 200DPI - RGB Color

                           SUBMISSION SPECS & FILE FORMAT:
 JPEG Images of   1st   , 2nd & 3rd winner is required to be submitted along with the
                        source file of your artwork (Ai, PSD, CDR).
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
COVER DESIGN

             Design a Magazine Cover using
                your own illustrations and
             Digital Painting from any one of
                    the Themes below

              Bridal-Wear Indian Magazine
                           Or
                   Cricket World Cup
                     2019 Magazine

References Link : https://drive.google.com/open?id=1vyV5Rlqql1lU_P6zPwvirlRKAWjFAPIK
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
COVER DESIGN

            DOs & DON’Ts:
The characters or artwork has to be
  illustrated or Digitally painted .
      Do not use Downloaded
    Photographs or images. only
  digitally illustrate your artwork.
       Work on Layout Design,
 Composition & Typography as per
          given references.
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
COVER DESIGN

     Any tool/s or software/s can be used to create the Cover Design.
                          Team size: Individual entry

                             File Name:
        e.g.: CoverD_CentreNa me_CM_Location _StudentName
                         Submission Format:
                               JPEG
                         Submission Format:
             JPEG-Layout (Planning of the Cover Design)

                            AWARDS
COVER DESIGN - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
2. COMIC PAGE

          In this Category, a student designs a comic page of his short story or comic
          gag using any one of the 4 templates.

                                                                Reference Link : How to Plan and
                                                                Lay Out Your Comic

                                          https://drive.google.com/open?id=1f4oIMwp_tQBs6TxtdmM2yK
                                          EPl24jCJq2

                                                 We will focus on how you can break
                                                  down the idea of your comic into a
                                               visual script, and making it easy and fun
                                                  to read by using different types of
                                                      panels in a template page.

References Link : https://drive.google.com/open?id=1FHfmBnscB_tI_jIrGgaOejiWVVjnbvHH
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
COMIC PAGE

Choose any 1 of the above 4 Layout options for your Comic Page

                         Link of Layout Templates:
 https://drive.google.com/open?id=1B7x3FT2yMhuKPhL3ElbA4Scl3j1RRHC5
Start Date 24th May, 2019 Submission Date 31st July, 2019 - Arena Animation Chowringhee
COMIC PAGE

Any tool/s or software/s can be used to create the Cover Design.
                            Team size: Individual entry

                                   FILE NAME:
         e.g.: ComicP_CentreName_CM_Location _StudentName

                          SUBMISSION FORMAT:
                                  JPEG
                            Submission Format:
                 JPEG-Layout (Planning of the Comic Page)

                                  AWARDS
        Comic Page - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winne
3. WEBSITE DESIGN
                 Create a Website Design (Responsive) on
ICC Cricket World Cup 2019 or Miss India Contest, with all the basic features
                and functionality such as below examples.

       Do not use existing Website Template Designs available online. Original Designs
                (User Friendly Interface) & Coding / Programming is preferred.
WEBSITE DESIGN
Students have to design ICC Cricket World Cup 2019 or Miss India Contest Responsive
 Website for Large Desktop in 1920 x 1080 px resolution, For Laptop in 1366 x 768 px
          resolution & For mobiles in 360 x 640 & 375 x 667 px resolution.

                                   Evaluation Criteria
       Originality, User interface, User experience design, Creativity & Coding

                  FILES FORMAT & RESOLUTION FOR SUBMISSION:
                          Responsive Website design for :
                          360 x 660 & 375 x 667 (Mobile)
                                1366 x 768 (Laptop)
                            1920 x 1080 (Large Desktop)
WEBSITE DESIGN

                            Team size: Individual entry

                                 File Name:
               e.g.: WD_CentreName_CM_Location _StudentName

                               Submission Format:
                     Design the Website Design Responsive :
360 x 660 & 375 x 667 (Mobile), 1366 x 768 (Laptop) & 1920 x 1080 (Large Desktop)
          1. Video Submission : Screen Capture Video (Duration 20 Sec)

                    Reference of Video Submission format :
   https://drive.google.com/open?id=1vzoCf_KacmIkq3DBdObhEBStsk298upe

                                  AWARDS
    Website Design - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner
4. 3D ARCHITECTURAL VISUALIZATION
Create an 3D Architectural Walkthrough of any one of the 3 given options of Bungalows showcasing
both interiors & exteriors of the Bungalow such as Bedrooms, Bathroom, kitchen, living room, porch
                       area, garden surrounding the bungalow besides others.

                                 Bungalow Plan Reference Images
        Reference images Downloaded Link: https://drive.google.com/open?id=1mniMGHLDsyBoc1mL_sfQg4pEVqklpBjx

                                              Evaluation criteria:
          Modeling, Texturing, Lighting, Concepts for Architectural Visualization & Camera Animation
3D ARCHITECTURAL VISUALIZATION

                                      Main Level

                                      Second Floor

Square Footage Breakdown             Beds/Baths              Foundation Type
Total Heated Area:4,856 sq. ft.      Bedrooms:3 or 4         Standard
1st Floor:3,225 sq. ft.              Full Bathrooms:2 or 3   Foundations:Basement, Daylight
2nd Floor:1,631 sq. ft.              Half Bathrooms:1 or 2   Optional Foundations:Crawl
Optional Lower Level:2,799 sq. ft.
3D ARCHITECTURAL VISUALIZATION

                            Duration: 1 min (60 seconds)

                               REFERENCE VIDEOS:

Link: https://drive.google.com/open?id=1ek7gL-e7LcbCgs8iJdlQb25RnbFNTpgl

                                  Dos & Don’ts:
               You can use downloaded props from the Internet.
 Do not use Stills with Zoom, Pan or Track, use only video with Camera Animation.
                       Avoid Rendered videos with jitters.
    Always check on Scale & Proportion of objects within the Walkthrough
3D ARCHITECTURAL VISUALIZATION

                    Team size: Maximum 4 students

                               File Name:
            e.g.: Arc_CentreName_CM_Location _StudentName

                SUBMISSION FILE FORMAT & RESOLUTION:
 Create a 60-second video showcasing interior & exterior 3D Architectural
              Walkthrough of a bungalow to be submitted in
                               HD 1920 x 1080
                              QuickTime: H.264
                     (File size: not more than 30 MB)

                             Submission Format:
Link: https://drive.google.com/open?id=1ek7gL-e7LcbCgs8iJdlQb25RnbFNTpgl

                               AWARDS
                    3D ARCHITECTURAL VISUALIZATION
          1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner
5. 3D ASSET MODEL

Create a 3D Asset Model as accurate & photo-realistic as possible to the reference
                                 photograph.

                     Asset – 1                                      Asset – 2
          Reference images Downloaded Link:              Reference images Downloaded Link:
        https://drive.google.com/open?id=17rW7roJPgy   https://drive.google.com/open?id=1TfW6Yqsr0
                 NWzH09yOrTuB4cWb2li5i3                        rieehtjJDi6RW3nVxrZGzJx
3D ASSET MODEL
              Create a 60-second Output video which showcases the following:
                    (I) 3D Asset Modeling : Turnarounds of Wireframe & Greyscale
                      (ll) Turnarounds of Texture & Lighting of the 3D Asset Model

             Asset – 3                                     Asset – 4                                   Asset – 5
  Reference images Downloaded Link:             Reference images Downloaded Link:           Reference images Downloaded Link:
https://drive.google.com/open?id=1_pRrhrL9F   https://drive.google.com/open?id=1XttalFFzD   https://drive.google.com/open?id=12no8E
         n-S65hoYnftsLwYXIbzzqzg                     DRd1fmV9TRnjXUygeCxdSRU                    KeCJuH7JA-gaCB8SCDLryrS1f5k
3D ASSET MODEL
               Create 3D Asset using any of the below Reference image provided.
   The Entry Output Video should showcase 360-degree turnarounds of Modeling (Wireframe &
                            Greyscale), Texturing, Lighting & Shading.

                      Asset – 6                                         Asset – 7
           Reference images Downloaded Link:                 Reference images Downloaded Link:
https://drive.google.com/open?id=1_Xu86rHCQQVK0fGm8a8zn_6S     https://drive.google.com/open?id=1D-
                           CTsB5GRE                          sFV9zRZJc8wy7TZ_hPYOh3sPd4mA2M
3D ASSET MODEL

 Team size: Individual entry                        Duration: 60-seconds

                            File Name:
        e.g.: Asst_CentreName_CM_Location _StudentName

             SUBMISSION FILE FORMAT & RESOLUTION:
                           HD 1920 x 1080
                          QuickTime: H.264
                 (File size: not more than 30 MB)

                       Video of Link Turnarounds:
https://drive.google.com/open?id=1j58LCC-b1lFAcCS__8F8ebPtI9c9AN2L

                            AWARDS
                     3D ASSET DEVELOPMENT
       1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner
6. 3D PRODUCT PACKSHOT

Create a 10-sec Product Pack-shot in 3D showcasing a Product brand TVC.
                             Reference Images of 3D Product Packshots:
             https://drive.google.com/open?id=1dhvsfhuS80nqcxNVJE_I0EnrFnyBkNcG

Product Name: Amul Milk
                                              Product Features to be used as text copy
                                                     Pure Health & Pure Taste
                                                         The Taste of India
                                                    Amul Doodh Peeta Hai India
                                                           Har Pal Fresh

Product Name: Apple Watch Series 4
                                              Product Features to be used as text copy
                                                   Not just evolved, transformed.
                                                      Proactive Health Monitor
                                                     Ultimate Workout Partner
                                                  Comprehensive Activity Tracker
                                                       Easy Ways to Connect
3D PRODUCT PACKSHOT

Product Name: Fabelle Chocolates Bar

                                                Product Features to be used as text copy
                                                          Chocolate Reimagined
                                       Introducing our Range Of Centre-Filled Chocolate Bars With
                                                    Felling Inspired By Rich Desserts.

                                             Product Features to be used as text copy
Product Name: Samsung Galaxy Fold
                                                A new dawn in display technology:
                                                 the foldable Infinity Flex Display.
                                                 The future of speed and storage.
                                             The dual battery delivering smarter power.
                                                Performs like no other smartphone,
                                                  because it’s like no other phone
3D PRODUCT PACKSHOT
Product Name: Jeep
                                           Product Features to be used as text copy
                                                     King Of The Jungle.
                                                   Even The Concrete One.
                                      Its your Time To Own India's Most Awarded SUV.
                                                          Book Now

Product Name: Lee Cooper UE 265

                                        Product Features to be used as text copy
                                                Go ahead, make my day

Product Name: Nivia Deodorant            Product Features to be used as text copy
                                                 Long Lasting Freshness
                                                    Impact Fragrance
                                                      Fight Bacteria
                                                  Alcohol Free Formula
                                                  Dermatologically Safe
3D PRODUCT PACKSHOT

                             REFERENCE VIDEOS YOUTUBE LINKS:
                                     CANON 5D PACKSHOT
                             Link: https://vimeo.com/69415202
                                  LAY’S MAX – DANCING CHIP
                             Link: https://vimeo.com/109934497
                                       HEINEKEN - ALIVE
                 Link: https://www.youtube.com/watch?v=JbZwIWhagaU

                                  Evaluation criteria:
Packaging and Labeling, Elements of Aesthetics, art and technique, Sufficient variation
       in lighting, Texturing, Camera Angles & Movement, Compositing & VFX.
3D PRODUCT PACKSHOT

Team size: Maximum 3 students                       Duration: 10 Seconds

                               File Name:
            e.g.: PacS_CentreName_CM_Location _StudentName

              FILES FORMAT & RESOLUTION FOR SUBMISSION:
                               HD 1920 x 1080
                              QuickTime: H.264
                      (File size: not more than 30 MB

                                AWARDS
3D Product Packshot - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner
7. CHARACTER ANIMATION SEQUENCE

  Create a Character Animation Sequence using any one of the 5 Audio References.

                       Reference Material: 5 Audio Files (WAVE files)
                    Character: you can use Royalty Free rigged Characters
                    Audio: Choose any one of the given 5 audio (Dialogue)
                                 Camera: The Medium Shot

           Audio Files (5 Dialogs) Link for Character Animation Sequence :
          https://drive.google.com/open?id=1aak_eurq7p4q8R8kPSgV97Eu7-r8CDW9

                                         Evaluation criteria
Animation principles, Staging, blocking, Lip-sync & Expression, final output & acting of the student
CHARACTER ANIMATION SEQUENCE
• Camera must be Medium Shot , so that jury can see the full body movement (Animation) of the character
• Animate the character using given dialog
• Good acting, Expression & Lip-sync will be Appreciated.
• The Students should be able to convey the acting, body language and expression.

Balance is three dimensional, make sure to check your animation in all views, though you are animating for
 given camera.
Act out the scene and get a clear idea of what needs to be done
Explain everything from character analysis and physical movement to facial expression and scene structure.

                                          Focus Area:
            The student should focus on the Acting, Timing & Staging of the following:
                             Strong Poses (Line of Action & Arcs)
                                  Gestures & Body language
                                       Facial Expressions
                                           Eye Blinks
                                            Lip Sync
CHARACTER ANIMATION SEQUENCE

                          EXPLORING ACTING OPTIONS:
Link: https://drive.google.com/open?id=1mr9ZRVFmMja1dOlFfi5k0UZ0lQgLs_1N

                 FILES FORMAT & RESOLUTION FOR SUBMISSION:
                                   HD 1920 x 1080
                                  QuickTime: H.264
                         (File size: not more than 30 MB)

                               AWARDS
Character Animation Sequence- 1st Prize Winner / 2nd Prize Winner / 3rd Prize
                                 Winner
CHARACTER ANIMATION SEQUENCE

             Team size: Individual entry                  Footage Duration: 10 seconds

File Name:
e.g.: Anim_CentreName_CM_Location _StudentName

Duration : Around 30 - 40 Seconds which should include
 Layout
 Reference
 Blocking
 Final Animation and
 Final output (Full Frame)
Submission Format in 4 panels as per image of the left and final out put in full frame
| Layout | Acting Reference | Blocking |Final output + Full Screen Final Output

                                Submission Format Link:
          https://drive.google.com/open?id=1WQzivwJcjOVFTpG0qISWpfXgsK4rOrqT
8. VFX - MATCHMOVE
In this category, you have to Matchmove any one of the 2 footages provided .
                      The Footage duration is 15 seconds.
                 Footage 1                                            Footage 2

     Find the link below to download Footages of Matchmove Footage 1 & 2
     Footages Link : https://drive.google.com/open?id=1nbiILfJt83WjW3Gci4ObqVlcpEscoUHv
VFX - MATCHMOVE

       Team size: Individual entry                       Duration: 45 second

                                 File Name:
               e.g.: MM_CentreName_CM_Location _StudentName

                   SUBMISSION FILE FORMAT & RESOLUTION:
                                 HD 1920 x 1080
                                QuickTime: H.264
                       (File size: not more than 30 MB)

                               REFERENCE VIDEOS:
                     MPC Academy: Matchmove demo reel examples
Link: https://drive.google.com/open?id=1tmpUAN_bm8R2zf1asmU6RnutygKiwJ_G

                                 AWARDS
     VFX Matchmove - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner
9. VFX COMPOSITING

Create a VFX Compositing scene using given Video Footage (20-seconds). Using the 20-
second Live Footage, the Scene must showcase Roto, Roto-paint, Matchmove, Keying,
             Tracking & CG Compositing as shown in the reference video.

                    Find the link below to download Footages of VFX Compositing
              https://drive.google.com/open?id=1J6trIsfCQ6O-aH4IqOJMhGB1gCtDXjP-
VFX COMPOSITING

           Submission Video should showcase as per below stages
                         Final Output : 20 seconds
 VFX Breakdown : 1 min (Roto, Roto-paint, Keying, Match-move, Tracking, Matte
              painting, Color Correction, CG Models, Final Comp)

                                  Reference Video:
                 Please watch the reference video to understand the
                  submission quality and various techniques of VFX
                     Compositing to be showcased in your video.
       Link https://drive.google.com/open?id=1XJ4U-VtIpgHJhDx6qDmcwAGHvmWBeNzV
VFX COMPOSITING

       Team size: Maximum 4 students                Duration: 1 min 15 Secs

                              File Name:
           e.g.: VFX_CentreName_CM_Location _StudentName

               SUBMISSION FILE FORMAT & RESOLUTION:
                             HD 1920 x 1080
                            QuickTime: H.264
                   (File size: not more than 30 MB)

                              AWARDS
VFX Compositing - 1st Prize Winner / 2nd Prize Winner / 3rd Prize Winner
CATEGORIES & TEAM SIZE
           1.     COVER DESIGN (Individual Entry)
           2.     COMIC PAGE (Individual Entry)
           3.     WEBSITE DESIGN (Individual Entry)
           4.     3D ARCHITECTURAL VISUALIZATION (Maximum 4 students)
           5.     3D ASSET DEVELOPMENT (Individual Entry)
           6.     3D PRODUCT PACK-SHOT (Maximum 3 students)
           7.     CHARACTER ANIMATION SEQUENCE (Individual Entry)
           8.     VFX – MATCHMOVING (Individual Entry)
           9.     VFX COMPOSITING (Maximum 4 students)

Master link of Creative Minds 2019 (All Reference Material, layouts & Footages)
           https://drive.google.com/open?id=1btCpXfAceyODNm-UNBn4SeVhdKbbewx5
COMPETITION GUIDELINES

                        CENTER LEVEL PARTICIPATION
1. All students should be aware of the competition along with the rules.
2. Faculty to inform every batch about the competition.
3. Students to be informed about the importance of the evaluation parameters so that
   they can put in their best.
4. After the submission date of the competition the Centre would select the top
   nominations by conducting a mini Creative Minds event at the center. The center can
   approach local industry professionals as in center Jury members along with Acads/
   Sales/RO/HO team members.
5. The final submission of top 3 winners from each category of mini creative minds to
   reach the respective RAH as per the submission dates communicated by respective
   RAH.
6. The technical staff at the Centre will be responsible for grooming the students with
   respect to presentation skills, handling Q&A and timely completion of the project and
   also the Thought-Process Orientation. Any Clarification please connect to RAH.
EVALUATION OF THE ENTRY

Respective RAHs will send the top 3 winners of each category
per center of the region to the HO for the final jury by industry
                            experts.

     The top 3 winners per category will be announced &
    showcased at the creative minds in respective regions.
END CREDITS

 Also ensure you stick to the duration mentioned above in each category.
 No title or logo animation would be allowed at the start of the entry video
 Credits of the Arena Centre & students should be single frame & would appear at
  the end of the Video.
 Don’t put watermark of center or student names on your submission. Such entries
  will not be accepted
 Any tools of Active Arena courses can be used.
 Group work will be allowed in “3D PRODUCT PACK-SHOT / VFX COMPOSITING / 3D
  ARCHITECTURAL VISUALIZATION”. Even 1 individual can participate.
 Entries to reach the respective RAH by the submission date.
RULES FOR THE COMPETITION

1. The Decision of the jury is deemed to be final.
2. The Center will submit Maximum of top 3 entries for each category
3. You must follow the references (Guideline) which we have shared for each category &
     don’t modify or change the references which head office have shared
4.   Please follow the video compression for final submission - (HD 1080x1920, H.264
     QuickTime)
5.   The competition is open to all existing students in the center.
6.   Student Participation in creative minds will have to pay Rs.TBD/-.
7.   The Authorization letter/mail need to be sent in the Letter Head and need to be
     submitted along with the entries.
RULES FOR THE COMPETITION

9. Arena Animation holds the right to reject the submitted work by the Centre. The
    jury’s decision would be final and they hold no explanation for the same to
    whomsoever under any circumstances.
10. If any Centre fails to send the students Projects ON TIME, Aptech, HO holds the
    right to disqualify the Centre from the competition
11. If there is any disparity found on the topic mentioned while presenting the jury
    members / Arena Animation holds the right to disqualify him/her.
12. Reference (Like Model Structure / Sound etc) used from other sources has to be
    mentioned or given credit.
13. Duration mentioned in each and every category need to be adhered if duration
    increases for any reason will be disqualified.
14. We invite all centers to participate in this competition and provide students the
    opportunity to exhibit their creative talents.
EXECUTION GUIDELINES
Following suggestions on event format. The same will be decided by GH’s on Event
Mode post consultation with team members and respective Business Partners of each
locations
1. On Ground Execution
2. Online Execution

                                     On Ground Execution :
1. The event can be executed in Auditorium or 4/5 star hotel
2. Locations will be finalized basis on number of participation each city to recover execution cost
3. Collection / Recovery from students as participation fee will be collected by the respective GHs
4. Event conduct will be done basis on recovery Vs Execution model

                                       Online Execution
1. Winner will be announced on digital platform post jury of each category
2. Winner certificate and Trophies will be dispatched directly to respective cities/location

Based on above GH’s will communicate the proposed event model / date / venue for
execution
Thank You
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