SV2030: A Decade of Action - Innovation and Investment Behaviour Change and Education - Engage Victoria
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SV2030:
A Decade of Action
Consultation draft
Innovation and Behaviour Change Community
Investment and Education Action
A delivery agency of the Victorian GovernmentStrategic Plan 2021–30 While reasonable efforts have been made to ensure
© Sustainability Victoria 2021 that the contents of this publication are factually correct,
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September 2021
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Sustainability Victoria values your feedback. Email feedback or questions to info@sustainability.vic.gov.au or speak to a customer
services coordinator on +61 3 8626 8700.Acknowledgement
We acknowledge and respect Victorian Traditional Owners
as the original custodians of Victoria’s land and waters, and
for their unique ability to care for Country and deep spiritual
connection to it. We honour Elders past and present whose
knowledge and wisdom has ensured the continuation of
culture and traditional practices.
We acknowledge that we live and work on the lands of the
world’s oldest and most sustainable culture. We acknowledge
the deep connection to Earth of First Nations peoples and
their invaluable contributions to our understanding of climate
change and the environment.
We are committed to genuinely partner, and meaningfully
engage, with Victoria’s Traditional Owners and Aboriginal
communities to support the protection of Country, the
maintenance of spiritual and cultural practices and their
broader aspirations in the 21st century and beyond.
Jaye Richardson (Gunaikurnai) ‘Two Spirits’ 2019, acrylic on canvas
This artwork was created through The Torch, a not for profit organisation,
that provides art, cultural and arts industry support to Indigenous
offenders and ex-offenders in Victoria.Message from the
Chair and CEO
Sustainability Victoria (SV) as an SV2030 is centred on an inclusive, SV will focus our action on three areas:
outcomes-focussed delivery agency just and equitable transition that has: › Investment and innovation: Incentives
of the Victorian Government has a › shared knowledge, innovation, and insights to deliver a clean
bold, ambitious and exciting agenda investment in vibrant new clean economy
to deliver a decade of action to 2030. economy industries with significant › Behaviour Change and Education:
Our purpose is to accelerate Victoria’s new employment opportunities. Leading effective change
transition to a circular, climate resilient › a future of materials optimisation, › Community Action: Place-based
clean economy – contributing to of commodities not waste, with projects and programs
achieving the Government’s targets circular regenerative resources.
for 2025 and 2030 as set out in A future where all our resources Every day, every Victorian can take
Recycling Victoria and the Climate are produced, consumed, collected, action, working together knowing that
Change Strategy. recycled and retained at their starting, speeding and scaling up our
highest value, purchased and reused, collective efforts will achieve a more
Sustainability Victoria’s ambition, circulating in perpetuity throughout prosperous Victoria, a more prosperous
in partnership with our stakeholders the supply chain. economy, a more prosperous planet.
in industry, business, entrepreneurs,
› world-leading infrastructure,
cutting edge research institutions,
sustainable buildings,
schools, households, individuals,
communities and people, with a
community groups and governments
deep understanding and literacy
(Commonwealth and Local), is to
of sustainability in all sectors. Johan Scheffer,
develop and deliver fit-for-purpose
high impact solutions to challenges Chair
posed by our complex and rapidly
changing environment.
Claire Ferres Miles,
Chief Executive OfficerContents
Message from the Chair and CEO iv
Our strategy on a page 2
Our vision for Victoria 3
A sustainable future 4
Transitioning the Victorian economy 4
A decade of action 5
Our role 6
SV2030 and key policy alignment 8
SV focus areas 9
Our policy ecosystem 10
Partnerships for system change 11
Delivering impact for all Victorians 12
Resource types and our changing role 14
Achieving our vision for 2030 16
Focus area 1: Investment and innovation 17
Our contribution, activity types and impacts 18
Focus area 2: Behaviour change and education 20
Our contribution, activity types and impacts 23
Focus area 3: Community action 25
Our contribution, activity types and impacts 28
Activation and strategic foresight 30
Activation 30
Strategic foresight 30
Our people 32
References and research 33
1Our strategy on a page
Our purpose To accelerate Victoria’s transition to a circular, climate resilient clean economy
The resource
types we People Materials Energy Water
work with
Our focus Investment and Innovation Behaviour Change Community Action
areas and Education
Incentives and insights to Place-based projects
deliver a clean economy Leading effective change and programs
Our activity › research › supporting policy design/technical advice
types › campaigns › frameworks/plans
› publications/reports › demonstrations
› pilots/prototypes › events
› service offerings (internal or external) › financial incentives
Victoria’s 3,900 $300m 80% 15% 45–50%
2030 targets new circular new investment resource reduction in total reduction from
economy jobs leveraged in recovery waste generated 2005 emissions
Victoria’s circular per capita levels
economy
Measuring SV’s impact areas aligned to the 17 United Nation’s Sustainable Development Goals (UNSDGs)
our impacts
$ CO2
Jobs and return Retaining value from Reduced emissions Resilient and healthy
on investment our resources Victorian communities
Figure 1 SV’s strategy on a page
2Our vision for Victoria
Victoria’s circular and climate resilient clean economy has Single use plastics are a thing of the past and local cafe
brought well paid jobs to the state, leveraging significant new customers always use their reusable containers and cups
private sector-Commonwealth investment in Victoria. for take-away food and coffees. Local cafes are low food
waste too, following participation in food waste reduction
Thousands of Victorian businesses have adopted circular
business programs. Cafes are sending their coffee grounds to
business models, increasing profitability through the buying
programs like Reground. Children are modelling and sharing
and selling of the resources they use, recycle and reuse.
with the rest of the household what they have learned in their
Retrofitting of homes and other buildings is occurring at
ResourceSmart School.
scale with an uplift in skills education and training, workers
are planting trees and creating urban forest carbon sinks, Unusable items of household food end up in the food and
upgrading infrastructure, expanding public transport, garden waste bin or are taken to a community organics
manufacturing wind turbines and measuring progress processing site. All food waste is now nutrient-rich composted
towards the state achieving 45-50 per cent emissions or converted to energy. The compost feeds hundreds
reduction earlier than 2030. of neighbourhood market gardens, which have created
thousands of local jobs and fostered local share, reuse and
Households are the engine room of this circular, climate
low-waste living practices.
resilient clean community. Supported by our education and
behaviour change programs, households act in ways to keep Victorians are conscious consumers, buying for high-quality
their energy use low and make the most of solar generated long-lasting products, buying Victoria first locally produced
power, home or neighbourhood batteries, and shared products with embedded recycled content. Products are
e-mobility (electric bike, scooter or car) or active transport leased, shared or passed onto others or repaired at the local
options – slowing the growth of private transport demand. repair cafe. When a device breaks down it automatically
communicates with the engineers who can fix it remotely.
Leveraging positive changes from coronavirus (COVID-19)
At the end of their life items can be recycled at domestic
with many Victorians have embraced flexibility regarding
recycling facilities.
where they work and how they work. Many have relocated to
regional Victoria and the 20-minute neighbourhood vision of SV action research has proven that simple household energy
Plan Melbourne has been realised. Victorians can walk out efficiency upgrades lead to multiple benefits – less energy
their front doors to cool green leafy streets that shade bike used, lower bills, healthier people in winter and summer,
tracks connecting urban neighbourhoods with amenities reduced emissions and improved housing stock and health.
and employment close by. There are more options for virtual Via an app, households can monitor their carbon footprint in
and mobile servicing for those with mobility or health issues real-time and track where all of the materials they use come
as part of providing more accessible, equitable and just from and where they go. People now actively demand zero-net
communities. Living and working locally has significantly carbon homes, the retrofit industry is thriving, and Victoria is
reduced transport emissions and related health impacts. on track to retrofit one million underperforming homes.
Food security has improved for many vulnerable people SV data and intelligence has incentivised participants to
and waste generated per individual is at an all-time low as develop their own Zero Carbon Community Learning Networks
households embrace Love-a-List and other programs. Shared to adapt and target their actions to maximise impact. The
community gardens have multiplied across Victoria, as have system enables community efforts across projects to be
food exchanges which everyone can access and contribute to monitored to inform public policy. It has also fostered friendly
(where possible) without being seen as ‘welfare’ based. competition between postal codes and local government areas
– a great motivator for action!
Neighbours love meeting at their local repair cafe, toy library,
household chemical collection events, community garden
and other shared spaces. They grow seasonal produce
in soil enriched by coffee grounds and compost, sharing
intergenerational sustainability knowledge and enjoying
community facilities powered by Community Power Hubs.
This connectedness not only provides environmental benefits,
but social ones through improved health and community
resilience. Empty office buildings are being refurbished into
collaboration spaces, or public housing. Together with a
greater supply of affordable housing and the emergence of
new clean industries that train and employ local workers,
systemic social and economic disadvantage is being
addressed by establishing vital social connectivity for our
most vulnerable.
3A sustainable future
SV’s purpose is to accelerate Victoria’s transition to a circular, Victoria needs to transition to a ‘clean economy’ based on
climate resilient clean economy, achieving government targets clean energy, zero emissions, climate resilience and circularity
in recycling and emission reductions. principles. A circular economy offers a net-positive economic
systemic approach. Powered by a transition to 100 per cent
We know that 78 per cent of Victorians believe climate change
renewable energy, the circular model of regenerative
requires urgent action, with 9 out of 10 looking to the Victorian
resources builds economic, social and environmental capital
Government to lead decisive action with clear policy targets.
by designing out waste. The Victorian economy will derive
In response the:
more value from our resources by adopting design-led circular
› Victorian Climate Change Framework envisions Victoria as business models that more effectively recover materials.
climate resilient and prosperous, with a target for net-zero
emissions in 2050 (Climate Change Act 2017) Delivering more jobs and growth while combating climate
change and minimising material pollution requires decoupling
› Climate Change Strategy sets interim targets to reduce the
gross domestic product (GDP) from resource use. It is, by
state’s emissions 28–33% by 2025, and 45–50% by 2030
definition, absolutely essential (Raworth 2014).
(from 2005 levels), placing Victoria as a global leader in
climate action. The circular model fosters innovation and productivity that
invigorates existing businesses and creates new ones,
SV commit to building ongoing, just and respectful
delivering more jobs and more growth for local, regional,
relationships between self-determining First Peoples and
state and global economies.
the State and this will be a priority for the early stages of
implementation of SV2030. The move towards a circular economy needs co‐operation
among all parts of government and the Victorian community.
Transitioning the Victorian economy It requires deliberate action that breaks down silos and
integrates a focus on clean energy and materials into
The current critical issues in dealing with climate change and policymaking regarding finance, labour, taxation, transport
materials waste are created by the ‘take, make, waste’ linear and industry.
degenerative thinking that currently underpins many sectors
of our economy and behaviours.
In a circular economy, waste is designed
out of the system and products and
materials are kept circulating in the
economy at their greatest value for
as long as possible.
4Assistance for bringing
new products made from
Incentives for small scale recycled materials to
Waste to Energy facilities market
Support for businesses through
materials efficiency audits and
assistance with capital funding
Innovation funding for
creating new business
models and establishing
circularity in supply chains
Service provision for
recovery of household
chemicals
Support for
communities to
establish repair and
reuse facilities
Grants for the establishment
of recovery and recycling
infrastructure
Broad community campaigns to
show the way in minimising waste
and maximising resource recovery
Figure 2 Circular Economy (Source: Recycling Victoria)
A decade of action
SV2030 is a bold vision centred on building a circular and
climate resilient clean economy. It is underpinned by shared
knowledge, innovation, vibrant employment opportunities
and achieving a cleaner, greener Victoria by:
› ensuring a just and equitable transition for all Victorians
› increasing investment in infrastructure and industries of
the future and promoting innovation – while helping existing
industries to transition
› supporting education for skills development and
sustainability literacy
› overcoming barriers to behaviour change by working
closely with business, community and households on
implementation
› encouraging community action through connection
and consultation for shared social, environmental and
economic benefits.
5Our role
Established under the Sustainability Victoria Act 2005 (SV SV was also told that the biggest sustainability issues and
Act), SV is a statutory authority with a Board appointed by the trends in order of priority were:
Minister for Energy, Environment and Climate Change. › waste and transitioning to a circular economy
SV is a leader and steward to catalyse and deliver reform, › energy efficiency, emissions reduction and climate action
delivering evidence-based programs informed by research, › the impact of coronavirus (COVID-19) and capitalising on
data, market intelligence and community insights. the recovery period
In developing this strategy, SV sought out stakeholder insights › development, infrastructure and the built form
on how they viewed our purpose, performance, strengths and › a broadened acceptance of sustainability.
opportunities for improvement and SV heard:
SV2030 was drafted in that context to explain the practical
› sustainability is mainstream and no longer a theme steps that SV will take to achieve our shared vision for a
relegated to the sidelines with broad and increasing sustainable future described previously, as well as achieving
acceptance that sustainability is central to human existence Victorian Government targets.
› we were held in high regard with a strong level of goodwill
towards SV, but this came with high expectations As outlined in the Recycling Victoria policy, Victoria will
transform the waste, recycling and resource recovery
› that there was a lack of clarity on SV’s role, remit and
sector to a circular economy over the next 10 years, with an
priorities and a recognition that our current strengths were
ambitious target to divert 80 per cent of waste from landfill
in program delivery and as respected subject matter experts
by 2030, with 72 per cent diversion by 2025.
› we have a promising direction (we are delivering well to
support sustainability and environmental outcomes), but This transition towards a circular economy brings
work still needs to be done in strategic direction, stakeholder significant new employment, skills development and market
engagement and innovation opportunities. It provides a significant opportunity to rebuild
and accelerate the transition of our economy following the
› that facilitation and enablement are key, and there was
impacts of the coronavirus (COVID-19).
an expectation for SV to lead on facilitating greater
sustainability practices for the environment portfolio Figure 3 shows how SV will contribute to achieving the
› that SV needed to be more inclusive in engaging with young Victorian Government targets.
people and multicultural communities.
6SV 2030: OUR IMPACT BY 2030
CO2 $
16 x networks 60 x local
and partnerships projects funded
to deliver a circular, 7 x Community to deliver a circular,
climate resilient Power Hubs climate resilient
and clean economy established and active and clean economy
in Victoria in identifying and in Victoria
delivering local
community clean
250,000 t CO2-e abated energy projects 175 clean
from activities such as energy jobs
financial incentives, Contributing towards generated (direct
pilots and prototypes 66.9 Mt CO2-e abated and indirect)
over lifetime through
energy efficiency
1.5 Mt CO2-e abated certificates (VEECs) $120 million of
through policy private investment
support and mobilised into new
technical advice to resource recovery and
other agencies 500,000 tonnes zero carbon
less waste infrastructure
going to landfill
VICTORIAN TARGETS
2025
Greenhouse gas 40% of Victoria's
emissions reduced
by 28-33% from
electricity comes
from renewable
THAT WE CONTRIBUTE
2005 levels sources under
the VRET
TOWARDS
Reduce total waste Increase waste
generation by 15% recovery to 80%
per capita
2030
Greenhouse gas 50% of Victoria's
emissions reduced electricity comes
Every Victorian
by 40-50% from from renewable
household has
2005 levels sources under the
Halve the volume access to food and
VRET
of organic material organic waste
Halve the volume
going to landfill recycling services
of organic material
or local composting
going to landfill
2050
Reduce
Net-zero emissions Ensure safe
management
problematic
and a climate resilient of waste across
plastics inline
with the National
Victoria the state
Waste Policy
Economic growth in jobs creation in Victoria
Our continued active involvement in the Victorian Energy Upgrades (VEU) scheme, managed by the Essential Services
Commission (ESC), through the provision of modelling and technical support to DELWP contributes to significant
abatement for Victoria. Since inception, over 66.9 million saving certificates (VEECs) have been registered by the scheme.
Each certificate is equivalent to 1 tonne CO2-e of lifetime abatement.
Figure 3 SV targets, within the Victorian Government context 7SV2030 and key policy alignment
Figure 4 shows how our three focus areas align with the themes of three key Victorian strategies:
› Victoria’s Climate Change Framework
› Victoria’s Climate Change Strategy
› Recycling Victoria
Behaviour Change
Investment and Innovation Community Action
and Education
Incentives and insights to Place-based projects
Leading effective change
Themes deliver a clean economy and programs
Climate Change Framework – the long-term vision and approach to climate change
Pillar 1 – Increase our
energy efficiency and
productivity
Pillar 2 – Move to a clean
electricity supply
Pillar 3 – Electrify our
economy and switch to
clean fuels
Pillar 4 – Reduce non-
energy emissions and
increase carbon storage
Climate Change Strategy – a roadmap to net-zero emissions and a climate resilient Victoria by 2050
A clean energy economy
Innovation for the future
Resilient farms and forests
Climate smart businesses
and communities
A climate resilient Victoria
Recycling Victoria – circular economy policy and 10-year action plan to deliver a cleaner, greener Victoria with less waste
and pollution, better recycling, more jobs and a stronger economy
Goal 1 – Design to last,
repair and recycle
Goal 2 – Use products to
create more value
Goal 3 – Recycle more
resources
Goal 4 – Reduce harm from
waste and pollution
Figure 4 SV2030 and alignment with key government policy by themes
8SV focus areas
SV integrates technical expertise with insights to rethink how Victorians use Behaviour
resources and to show that living in a sustainable way not only benefits the Investment
Change &
& Innovation
environment, but also our health and long-term economic wellbeing. Education
SV is a learning organisation and shares our expertise with relevant sectors
to help groups and individuals develop their sustainability skills from their
earliest years or opportunity onwards.
Community Action
Rethinking resources
Our three focus areas are described in Table 1 and work together to help us start up, speed up, scale up action towards
government’s target of net-zero emissions by 2050.
Behaviour Change
Investment and Innovation Community Action
and Education
Incentives and insights to Place-based projects
What SV does Leading effective change
deliver a clean economy and programs
How SV does it SV contributes our SV leverages behavioural SV works with the Victorian
technical expertise, data, insights and social community – individuals,
knowledge, insights and research to guide new and neighbourhoods, councils
financial incentives to more sustainable ways of and regions to develop
develop new ideas, develop doing things. place-based projects, and
new markets or grow programs and working
SV collects best practice
existing ones which also hubs covering a range of
research projects, data
generates new technical environmental initiatives.
and insights. Through
environmental innovation,
partnerships SV then
housing and infrastructure
develops the knowledge
standards, jobs and
and evidence base to
economic benefits.
inform and drive new
directions and targeted
interventions. This will
support the community
to overcome barriers and
take measurable positive
actions.
Table 1 SV’s three focus areas under SV2030
9Our approach Our policy ecosystem
› An integrated, evidence-based approach to achieving SV works across most portfolios in the Victoria Government
Victoria’s targets. along with numerous others in other sectors. Figure 5 shows
› Starting up, speeding up and scaling up progress to a a snapshot of the policy ecosystem that our work aligns to
prosperous and sustainable circular, climate resilient across government.
clean economy.
› Strengthening sustainable and climate resilient use of
energy, water and materials – with people.
› Maximising employment and investment opportunities.
› Building on local knowledge, strengths and expertise.
› Catalysing and amplifying creativity and innovation (given
the evidence on the importance of supporting first movers/
early adopters).
Victoria’s
Protecting
Extracive obligations
Victoria’s
Resources under the
Environment:
Strategy Climate
Biodiversity
2018-2023 Change Act
Victorian 2037 Energy 2017
Renewable Efficiency and
Energy Productivity
Target Strategy
Victorian
Education Plan
Gas Substitution
State Melbourne
Roadmap
Banning
Recycling Advancing Lightweight Renewable
Industry Victorian plastic Energy
Strategic Plan Maunfacturing shopping Action Plan
Electronic bags
Illegal
tracking of Recycling
Dumping
industrial Victoria
Strikeforce
waste
Banning Safe storage
e-waste from of combustable
landfill recyclable
Reform waste Victoria’s
of the Water
Recycling
Environment for
Infrastructure
Protection Victoria
Plan
Authority Intelligent
Melbourne
Water
Sewerage
Networks
Strategy
Victoria’s Program
Intelligent Victoria’s
Zero Climate
Water
Emissions Change
Networks
Vehicle Strong Strategy
Program
Roadmap Innovative
Sustainable:
a new
strategy for
Agriculture
in Victoria
Figure 5 Victorian Government policies, priorities and plans underpinning SV2030
10Partnerships for system change
SV works in partnership across government, the private sector SV will have a strengthened partnership approach that
and with the Victorian community to create systems change to is based on expansion along with more collaborative and
deliver government policy. Systemic change requires multiple innovative opportunities that build on our strong existing
interventions by many participants to collectively achieve a relationships.
common vision of a net-zero circular economy. Our role within
Our community extends to our SV people. SV employs the
the sustainability ecosystem can be understood through the
brightest minds in the professions of science, resource
five conditions for collective impact described further in our
management, environmental research, community
section on Community Action.
engagement, behaviour change, education and climate change.
Working with the community is central to what SV does. This
Figure 6 shows just a small sample of the networks and
includes working with individuals, households, industry, local
partners SV works with to deliver system change.
governments and businesses of all sizes. Through SV2030,
Solar
Victoria
Loca
nt CEFC l an
rnme Creative Victoria dO
e Agriculture Victoria the
Gov MAV rG
n Department of Health ov
ria Development Victoria er
to ARENA nm
Breakthrough Victoria Vic Water
c
Vi
en
Retailers
Department of Environment, Land, DoE (Federal)
t
Water and Planning
Department of Environment Protection LaTrobe Valley
Melbourne Authority
Education and Training Authority Victoria
Water
Department of Jobs, Waste and Resource Victorian Local
Precincts and Regions Recovery Groups Governments
Greenhouse
Department of Families, Alliances
Fairness and Housing
Gippsland Emerging
Climate Change Visy businesses
Network Circular
Economy Vic HIA
C o m m u n it
Bendigo Waste Management Stockland
Sustainability Community
Resource Recovery
Group PowerHub Network
Association Australia nes s
Planet Ark's
y Gro
Metricon Carbon Market
Australian Circular Economy Hub
B u si
Institute
u ps
Victorian Council Other groups
ry &
of Social Service and NfPs Cleanaway
/N
ResourceSmart Schools
u st
ot
Energy Efficiency
for
Behaviour Works ReGround
Ind
Council Universities
Australia
Pr
ofi
Industry
Z-Net Replas
t
training
Hepburn Cooperative Victorian Schools
research centres Building Authority
Victorian Curriculam Monash Climate
Assessment Authority Communications Centre
Educatio
n & Research
Figure 6 SV’s examples of some of SV’s stakeholder ecosystem
11Delivering impact for all Victorians
Victoria is an international leader in developing policy that SV’s role in supporting the development of government policy
delivers positive environmental and economic outcomes for is providing research, data and insights to:
community and business. SV is proud to have initiated and › prove a market exists
delivered on many crucial sustainability reforms over the
› identify issues in the market and provide the evidence base
past two decades.
for change
Our pilot programs and research activities show that change › develop a standard or tool
is possible, particularly when it is leveraged though innovators › create a mature evidence base to inform policy development
and early adopters. SV develops and employs education
› design and deliver programs that implement key policy
and behaviour change strategies to shift the behaviours
objectives.
of large segments of the population, reaching beyond just
early adopters and innovators. A variety of interventions will SV then works in partnership to deliver projects that flow
be used along different parts of the spectrum to achieve from government decision-making, to continue to update
the range of change that is needed to deliver long-term, and feed our data and analysis back into the process.
measurable change.
Figure 7 shows the SV sustainability change adoption
stages and Figure 8 shows an example of how SV works
in partnership to design and influence change.
Activities targeted at the early and late majority have
high direct impact and are typically large scale
programs with known outcomes
UP → → →
AL E →
Activities targeted at innovators and early Activities targeted at the late
adopters have low direct impact but are
SC →
adopters have low direct impact
→
designed to provide critical direction, and are designed to minimise harm.
evidence and proof of concepts. →
→
→
→
→
→
→
UP
→
→
EE
D
P →
S →
P→ →→
U
START %
2.5 13.5% 34% 34% 16%
Innovators Early adopters Early majority Late majority Late adopters
Figure 7 SV sustainability change adoption stages
12BUILDING TOWARDS SV has been working with households, the building industry and policy
makers to drive the design and construction of new Zero-net carbon
ZERO-NET CARBON homes (ZNC). This diagram outlines how a series of our key activities
are connected and woven together together to drive this change.
HOMES IN VICTORIA
START UP SPEED UP SCALE UP
Research 2015 Pilot tool 2016
SV undertook detailed modelling study on the SW worked with consultants to develop an
key drivers of residential energy use and initial ZNC modelling tool to better
GHG emissions out to 2050. A ZNC standard understand the interaction between building
for all new dwellings identified as a key policy shell efficiency, appliance choice and on-site
option for significant emission reductions, renewable electricity generation.
alongside the need for assessment tools.
Research 2016-17
The ZNC tool was for modelling to explore the
concept of ZNC homes and to answer: what is
required, what does it cost, what are the
savings/benefits? This research showed that it
was possible for new houses to achieve a
ZNC status.
Plan and framework 2016-17 Pilot program 2017-20
Research formed the evidence-base for the The ZNC pilot program was implemented in
ZNC pilot program with major volume builders, partnership with two volume builders and a
based on the approach used for the earlier major developer. As part pf the pilot, SV
Energy Smart builder program (early 2000s). developed on-line ZNC tool linked FirstRate5
This is a partnership program with builders, to make it quick and easy to do ZNC
using the ZNC tool, plus capability building for assessments.
build practices, and on-site checking.
Demonstration 2019-21 Service offering From 2021
SV worked with SJD Homes, Metricon Homes The new ZNC homes assessment tools
and Stockland as part of a funded program to will be released for all Victorian
design, build and market four zero net carbon designers to use from mid-2021, and an
display homes. Over 80 more are planned to updated version will be produced for the
be built to SV’s ZNC specification. Stockland National Construction Code (NCC) 2022
announced it is moving to build all houses to
achieve a ZNC status during 2020s.
Service offering 2019-2021 Policy design From 2022
The 7 Star plus program builds on the ZNC National construction Code (NCC): SV’s
program with volume builders. As part of this full ZNC modelling tool was used in
SV is funded by DELWP to develop its next work for the Australian Buildings Code
generation on-line whole of house modelling Board to develop the proposed whole of
tool linked to FirstRate5. house requirements for NCC2022, and
was used in a current major piece of
work by DELWP looking at Victorian
building standards.
Figure 8 Example of SV sustainability change adoption stages in action
13Resource types and our changing role
The resource types that SV typically works with are: people,
energy, materials and water. We believe that the conversation
around ‘waste’ needs to change so we typically use the word
‘materials’- so it is valued as a precious commodity and this in
turns aids in delivering the 'circular economy'.
Table 2 below explains our current and future role for working
with these resources.
Our role up to 2021 Our role in the lead-up to 2030
People A key role of SV is working alongside the SV will continue to expand our visibility and reach
community to increase action to address climate into new audiences and partners in new and
change and achieve a circular economy. exciting ways.
SV provides education programs, behaviour This will include better practices, delivery
change campaigns and data to help disseminate partnership approach and program design centred
and promote the actions, benefits, options and around diversity and inclusivity, providing forums
importance of the community’s role in behaviour for agency, and a just and equitable climate
change. change transition.
SV prepares, supports and inspires the community
to rethink and take action in how we produce,
consume and power our lives.
Energy Our biggest focus has been on increasing the use SV will tackle the next challenges in emissions
of alternative energy sources and reducing energy reduction – electrification, zero carbon buildings
use. and residential demand response. SV will continue
to leverage our research, as well as use pilots and
SV has delivered community education and
demonstrations to map ways forward and initiate
engagement programs, facilitated development
action.
of new technologies for energy efficiency and
increased use of renewable energy sources. SV has a substantial role in implementing
community wide behaviour change initiatives to
Large-scale action has been firmly established
support the uptake of new technologies like zero
through programs such as the Victorian Energy
carbon transport (whether e-mobility or vehicles)
Upgrades, the creation of Solar Homes and rebate
and in the development of localised community
programs for rooftop solar.
action and ownership of emissions reduction
SV has undertaken considerable work regarding initiatives.
residential energy efficiency. SV manages
SV’s role in Recycling Victoria and the uptake of
FirstRate5, the main rating tool used to verify
innovative circular economy practices will result in
compliance with housing efficiency standards;
significant emissions reduction from waste.
developed the Zero-Net Carbon tool; implemented
the ZNC pilot with volume home builders.
SV has published many studies on upgrading the
energy efficiency of existing Victorian houses, as
well as managed a number of retrofit projects.
14Our role up to 2021 Our role in the lead-up to 2030
Materials SV works to minimise, reuse and recycle waste, by Following the establishment of a new dedicated
supporting the government in achieving its 10-year waste authority and as capacity is expanded in the
strategy, Recycling Victoria. By providing incentives recycle and manage sectors, SV will move its focus
to establish new recovery and reprocessing to the make and use areas to establish the resilient
infrastructure, SV contributes significantly to markets needed for a true circular economy.
building capacity in the recycling sector of the
Research, development and demonstration grants
circular economy.
will fund research to develop new products
from recycled materials. SV’s Circular Economy
Business Innovation Centre will focus on the make
and use sectors by working in partnership with
research institutions and private businesses to
establish new business models, more efficient
designs and increase material efficiency in existing
production lines.
An increased focus on productivity and the
valuation of waste and materials will drive a
more circular and sustainable economy. SV is
establishing strong community ties in the reuse
and repair area using the Recycling Victoria
Communities Fund. Further broadscale campaigns
will help encourage the uptake of new products
and new ways of doing things.
Water Water is mentioned as a resource in the SV Act; Water is a key resource in the development of a
however, water resources are largely managed circular economy. Policy and activity types that are
in Victoria by the Minister for Water and the aimed to increase economy circularity will also
Department of Environment, Land, Water and need to consider water as a key integration point.
Planning (DELWP).
This requires us to go beyond traditional silos
Victoria’s groundwater, catchments and and develop new partnerships and examine
waterways, infrastructure, water saving and reuse opportunities in relation to decreasing trade waste,
projects, flood management, governance and cleaner production, and in developing circularity
water legislation, are managed in partnership indicators.
with a network of government agencies and water
authorities.
Our role in water management to date has been
as an adviser when needed to DELWP with its
programs and implementation. As such, it has not
been a major focus for SV.
The SV Household Chemical Collection program is
one example where a program designed to collect
household plastic and chemical waste has direct
benefits to waterway health, through keeping toxic
chemicals out of the sewerage system.
Table 2 Resource types and the SV role
15Achieving our vision for 2030
We will achieve our vision of building a zero‑carbon circular economy
through three focus areas:
› Investment and innovation
› Behaviour change and education
› Community action
This section sets out our planned contribution, work (activity type) and
intended results (impact measurement) under each focus area. Note
that all contributions and actions are subject to funding and testing
with our partners via engagement.
‘We found $1 billion in infrastructure investment from government and the
private sector could transform Victoria’s resource and recycling sector to
recover up to 90% of waste by 2039 (p.93).’
Infrastructure Victoria, Victoria’s infrastructure strategy 2021 – 2051, 2021
16Behaviour
Investment
Change &
& Innovation
Focus area 1:
Education
Investment and innovation Community Action
Incentives and insights to deliver a clean economy
Investment
Investment is key to Victoria’s resource recovery efforts to SV supports this by:
keep materials circulating in the economy at their highest › providing data, information and advice for business case
value without ending up in landfill. development, approval processes and site planning
Upgrading or building new processing infrastructure for seven › identifying potential financial and non-financial support
priority materials – plastics, paper, cardboard, glass, organics, mechanisms across government
tyres and e-waste – would create more than 5000 new jobs. › assisting investors to understand the government’s policy
It would also create high-quality, recycled products for use in direction and its priorities
major infrastructure projects, manufacturing and agriculture. › coordinating and navigating relationships with government
SV has a significant role in providing incentives to leverage the and facilitating introductions across industry, government,
necessary private investment to improve Victoria’s resource regulators and the community
recovery infrastructure and increase material efficiency and › providing insights on the status and development of local
productivity. end markets, environmental issues and requirements and
on engaging with local communities.
SV is here to support and partner with investors who are
pursuing infrastructure projects. SV can assist and collaborate
with investors, helping them navigate the roles of local, state
and commonwealth governments and agencies.
Our investment facilitation services team works with current
and prospective investors from within Victoria, interstate
and abroad to identify opportunities that match investment
interests and timeframes.
17Innovation
FROM THEORY TO IMPACT
Innovation plays a pivotal role in Victoria's future economy,
with new technology being a key driver. Circular Economy Business Innovation Centre
It is only by working with industry that SV can drive innovation (CEBIC): a $7 million package with financial incentives
to achieve a clean economy for Victoria. of $2.936 million (Innovation Fund) and delivering
the Business Support Fund ($10 million package
SV's market intelligence can provide strategic foresight and with $9 million being financial incentives). SV backs
insights to support confident and informed policymaking, businesses to innovate and collaborate to improve
program development and investment decisions. productivity and reduce waste by offering research,
expert advice, events and investment support.
Measuring success will involve leveraging existing and new
circularity, with a shift from narrow volume-based metrics Net-Zero Carbon Homes: $2.2 million demonstration
like tonnes of waste to more nuanced metrics that integrate project working in partnership with home builders
environmental and social outcomes. (Metricon Homes, Stockland and SJD Homes). SV
provided technical and marketing expertise to
Our focus on innovation in energy will build on residential
facilitate the development, marketing and sales
energy efficiency and analysis, focusing on electrification,
of sustainably designed net-zero carbon homes.
digitalisation and embodied carbon.
Benefits: validated market attractiveness, improved
New Governance, Risk and Compliance (GRC) initiatives, industry technical knowledge and skills, 50 per cent
like those developed by the Task Force on Climate-related lower energy bills in comparison with standard
Financial Disclosures, will also help to advance and define new home build, home carbon emissions reduced
economic and corporate financial practices based on by 5 to 8 tonnes/p.a, increased comfort and quality
environmental and social impacts. (regardless of weather). Improved wellbeing from
sealing techniques reducing dust and pollen, making
internal air cleaner while double glazing also reduced
unwanted sounds. Building on its success the 7 Star
Plus Homes program will strengthen minimum
energy standards for new homes via the updated
National Construction Code.
Circularity Metrics, Data and Intelligence:
$7.1 million package to support the data and
intelligence requirements needed for measuring
Victoria’s transition from a linear one to a circular
economy. This will also assist Victoria to understand
the level and breadth of circular economy metrics
and reporting used locally, nationally and globally
for benchmarking.
Our contribution, activity types and impacts
Our contribution
Together with the Victorian Government and other partners, SV will:
› fund or design finance mechanisms to leverage private › expand the market for net-zero carbon/7 star homes
investment into new resource recovery and zero › invest in waste diversion from landfill
carbon infrastructure that will form the backbone for
› change behaviour and product design thinking to reduce
establishing a net-zero circular economy in Victoria
waste generation
› co-design community solutions to energy generation to
› expand services and access to food and garden organic
attract local investment
waste recycling services or local composting
› support innovation projects that provide solutions to
› conduct horizon scanning, research and data analysis
reducing waste and emissions
to inform and influence the next generation zero carbon
› support energy and materials efficiency that underpin circular economy programs.
productivity improvements for both small and large
businesses
18Our activity types
Below lists the activity types planned under this focus area.
Research agenda Framework/plan
SV’s research will span first-of-a kind trials to investigate The Victorian Recycling Infrastructure Plan will build on the
the development of new sustainability tools. This includes Statewide Waste and Resource Recovery Infrastructure Plan
our Healthy Homes program, the first energy efficiency (SWRRIP), a 30-year roadmap to improve Victoria’s waste and
and warmth update research program of its kind in recycling infrastructure.
Australia. This study will measure the health, energy and
Primary partnership or impact
climate change co-benefits of improved energy efficiency
in 1000 Victorian households. Other research includes the Sector or Industry
development of new circularity indicators that will underpin Government
and drive development of further innovative circular economy
initiatives through to 2030.
Service offering (internal and external)
Primary partnership or impact The establishment of the SV Lab enables horizon scanning,
Individuals or Households research and data analysis to inform and influence the next
Profession generation of zero carbon circular economy programs both
within SV and with our partners.
Financial incentives
Primary partnership or impact
Through the Victorian Government, SV will provide more Government
than $100 million in funding with a variety of grant programs
to support the delivery of the Recycling Victoria policy. This
Service offering (external)
includes the $2.9 million Recycling Victoria Innovation Fund
and the $16 million Recycling Victoria Markets Acceleration Expand on the existing Investment Facilitation Service to provide
Package that will incentivise innovation in business advisory business planning and facilitation services to a wider
models and the establishment of new markets for recycled range of partners – including within and beyond government.
materials. A further $47 million through the Recycling Victoria The Recovered Resources Market Bulletin provides an up to
Infrastructure Fund will be used to fund infrastructure to date picture of the health of the Victorian recovered resources
increase local recovery, reprocessing and manufacture of markets and ongoing challenges and opportunities in the sector.
materials from across the economy. Bulletins like these add value through insights to the Waste Data
Service that SV provides for the state.
Primary partnership or impact
Primary partnership or impact
Business
Sector or Industry Business
Sector or Industry
Government
Our impact
$ CO2
Jobs and return Retaining value from Reduced Resilient and healthy
on investment our resources emissions Victorian communities
Primary alignment Secondary alignment
Refer to our Activation Plan for detailed information.
19Behaviour
Investment
Focus area 2:
Change &
& Innovation
Education
Behaviour change and education Community Action
Leading effective change
SV knows that Victorians take climate change seriously,
with more than 78 per cent believing the issue requires
urgent action. FROM THEORY TO IMPACT
Victorians and their communities are at the heart of everything
SV does. It is our vision and hope that our leading work in ResourceSmart Schools (RSS): an SV program
behavioural insights will inspire people to take the actions supporting Victorian schools to embed sustainability
needed that will lead us to a net-zero emissions future. across their facilities, community and curriculum,
while saving resources and money. Schools active
Behaviour change is key to this action. To inspire this change, in the program have access to free face-to-face
SV needs to understand people – their values, and preferred facilitation, an online sustainability framework and
ways to be engaged, and how to leverage their desire for Environmental Management System, and 5-Star
action to activate changes in attitudes and behaviours. certification system which helps them navigate
Our success lies in our ability to deepen our connections with ways to reduce resource use. Program outcomes are
Victorians who are considering change, but not yet ready to achieved through changes to school infrastructure
take the next steps. Our programs will not just support these and behaviour, engaging students in active
already engaged Victorians, they will support everyone in the learning through a sustainability curriculum and
state to participate in the clean economy. Transitioning to this demonstration of leadership through engaging their
economy will need significant and concerted effort over the local community. Since 2008 there have been more
next decade. than 1400 schools participating.
Through leveraging our behaviour change insights and Waste education in health care: collaborative project
expertise, SV will strive to inspire and influence the actions with BehaviourWorks Australia and Department of
of individuals, groups and entire communities. People can get Health and Human Services in 2018, 2019 and 2020.
us there faster if SV understands how to encourage them. The focus was to better manage clinical, general
and recycling waste in hospitals. A partnership with
We will do this through: Vinyl Council was established through this work to
› sourcing, analysing and sharing quality evidence, research increase recovery of PVC at 29 hospitals in 2018-19.
and knowledge to those that can help drive change At Bendigo Health, it was estimated five tonnes of
› identifying the practical and tangible actions and audiences hospital waste was diverted from landfill in one year.
required to ensure the uptake of investment and innovation Love Food Hate Waste: Victorian households send
technologies already being created and knowing the over 250,000 tonnes of avoidable food waste to
barriers to this uptake landfill each year, presenting a financial loss for
› generating engaging and effective campaigns, programs and households and impacting our environment. In
interventions that make it easy for Victorians to act, linking 2018-19 more than 1500 households joined the
these to our work in investment, innovation and community 4-week Love-a-List Challenge to reduce food waste at
action and leveraging other Victorian Government behaviour home through better planning and grocery shopping
change investment behaviours. The post-challenge survey showed
› measuring and tracking our behavioural and social impacts that 87 per cent of participants adopted new waste
to evolve and grow our evidence base reduction behaviours beyond the four-week challenge
and 75 per cent saw a ‘substantial’ reduction in their
› promoting and sharing the benefits of participating in
household food waste because of the campaign.
the clean economy, including the new skills and job
opportunities that will emerge.
20Behaviour change Education
SV knows from research that Victorians strongly support Education is core to societal change. As individuals we
action on climate change and reforms to the recycling sector learn through opportunities to discover and make sense of
(see References and research). And yet strong sociocultural the world around us. Through sharing our experiences, our
barriers remain that affect uptake of low-emissions skills and our knowledge with one another and by taking the
technologies and the behaviours needed to achieve a circular, opportunities we have access to, to practice skills. Education is
climate resilient, clean economy. a sustainable tool that works to continually develop and evolve
our understanding of the world around us and the role we can
Behaviour change is needed whenever somebody must do
play within in.
something differently to what they did before. It must consider
the systems involved at all levels - individuals and households, The aim of education at SV is to develop sustainability literacy
as well as the broader organisations, rules and contexts in all Victorians. We achieve this by embracing the rich diversity
surrounding and influencing them. SV needs to remove the of our state and our shared knowledge, by inspiring and
barriers to change at all levels and use a variety of tools (often empowering communities and by providing opportunities to
at once) to do this. Campaigns are one of many strategies and develop knowledge, understanding and skills to achieve change.
channels SV can use to enact behaviour change.
SV commits to working with Indigenous Communities
Many of our SV business grants programs are also behaviour as traditional owners on the lands where we work and
change programs as they help reduce barriers to businesses live, recognising the role that we can play as advocates
choosing lower energy options, due to the cost involved. for increasing knowledge, understanding and respect for
Financial incentives, like grants remove this barrier so Aboriginal history, people and perspectives by providing
businesses can change the way they behave. learning opportunities and resources for our Victorian
community.
Coronavirus (COVID-19) has shown that society can
significantly change knowledge and behaviours, and that SV acknowledges the value in collaborating and codesigning
education and behavioural science play key roles in these programs with our Victorian community. This approach
shifts. SV is well‑positioned to drive significant changes for underpins the development, delivery and evaluation of
our society and its environment. SV can leverage existing education programs
relationships with industry, councils and community and build
SV will embrace the role that education can play in the
new partnerships to become a trusted centralised source of
recovery from COVID19. Accelerating the education
behaviour change excellence. This has already been achieved
opportunities available to Victorians to develop new skills and
in other government policy areas, such as road safety and
knowledge required in the transition of our industries and our
health, where behavioural science and education have
communities to a Clean Economy.
been used to achieve significant impacts and sweeping
behaviour change. Figure 8 shows how active and passive participation work
together from an individual to a system-wide perspective.
Passive participation is important when communities cannot
join in due to geographic, economic, structural or social factors.
But Victorians can all play a shared role in a just and equitable
transition for all in our community.
21You can also read