The 100 Best Workplaces in Europe 2013 2013

 
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The 100 Best Workplaces in Europe 2013 2013
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                    Best
                    Workplaces 2013
                    Europe

     The 100 Best
     Workplaces
     in Europe
     2013
The 100 Best Workplaces in Europe 2013 2013
Table of
 Contents                                                                         Welcome
                                                                                  It is our pleasure to present the 2013
                                                                                  edition of 100 Best Workplaces in Europe!

                      The Best Workplaces       Methodology
                      at a Glance                                                 This year, some 2.119 companies               Remarkably, there are four companies
                                                                                  participated in national “Best Companies”     that have made 100 Best Workplaces in
                                                                                  list competitions across Europe. The          Europe list every year since its creation 11
                                                                                  organisations featured in this report         years ago. These “Trust Champions” are
                                                                                  represent the 100 Best, divided into three    Admiral Group, an insurance company

                                            4                             10      size categories:

                                                                                  • The 25 Best Multinational Workplaces
                                                                                                                                based in the United Kingdom; global
                                                                                                                                software giant Microsoft; Diageo and
                                                                                                                                Middelfart Sparekasse, a Danish bank.
                                                                                                                                These companies are profiled in the “Hall of
The Best              Profiles of the Top                                         • The 25 Best Large Workplaces (with
                                                                                                                                Fame” section of the report, together Cisco
Multinational         5 Multinational                                               more than 500 employees)
                                                                                                                                and Irma, who have been represented
Workplaces in         Workplaces                                                                                                on the European List for 10 years. All six
                                                                                  • The 50 Best Small & Medium Workplaces
Europe 2013                                                                                                                     companies have weathered economic
                                                                                    (with between 50 and 500 employees.)
                                                                                                                                crises, rapid growth and shifting external
                                                                                  This report provides an overview of the       demands while maintaining high levels
                12                     16                                         methodology used to pick the 100 Best,
                                                                                  as well detailed results and statistics.
                                                                                                                                of trust, year after year. Adapting to new
                                                                                                                                circumstances is especially challenging
                                                                                  Also included are profiles of the top five    at a company where employees already
The 25 Best Large     Profiles of the Top 5     The 50 Best Small & Medium        companies on each of the lists, as well as    have very high expectations from their
Workplaces            Large Workplaces          Workplaces in Europe 2013         profiles of the winners of the Great Place    management.
in Europe 2013                                                                    to Work® Special Awards, which are
                                                                                  presented to companies that excel in the      Lastly, we are delighted to include Turkish
                                                                                  areas of employee development, employee       companies on the European lists for the
                                                                                  appreciation, and work/life balance.          first time. Five companies from Turkey

                22                     25                                 30      This year, we have seen pioneering
                                                                                                                                made the cut this year. With this addition,
                                                                                                                                there are now 19 nations represented on
                                                                                  companies changing traditional work           the European lists.
                                                                                  schemes within their respective industries.
Profiles of the Top   Hall of Fame                            About Great Place   For instance, the 100 Best Workplaces         Congratulations to all 100 companies!
5 Small & Medium                                              to Work®            in Europe in 2013 list includes law firms,
Workplaces
                                                   38                             healthcare services and staffing companies
                                                                                  – just to name a few – that allow employees
                                                                                                                                Otto Zell                   Lorena Martinez
                                                                                  to arrange their work hours schedules.
                      The Special Awards                                                                                        Director International      International List
                                                                                                                                List Management             Management Great

                34                                 48                     52                                                    Great Place to Work®        Place to Work®
The 100 Best Workplaces in Europe 2013 2013
Industry distribution                               Country distribution
                                                                                                                                   among the 100 Best                                  Nearly 50% of the 100 companies on

    The Best Workplaces at a Glance                                                                                                Information Technology &
                                                                                                                                   Telecommunications companies are
                                                                                                                                                                                       the list are based in one of the “Big
                                                                                                                                                                                       5” European countries – France, Italy,
                                                                                                                                                                                       Germany, Spain and the UK. Outside of
                                                                                                                                   the largest industry group on the list, at
                                                                                                                                                                                       the Big 5, Danish companies are the next
                                                                                                                                   28%. Together with professional services

                                             4
    Quick facts about the 100 best:                                                                                                companies, these two groups make
                                                                                                                                                                                       most represented group, at 8%. Another

    2.119
                                                                                                                                                                                       25% of the companies come from a

                                                                                                  7,5%
                                                               companies have been                                                 up half of all companies recognised on
                                                                                                                                                                                       group of countries composed of Ireland,
                                                               represented on the                                                  this list. Manufacturing & Production,
                                                                                                                                                                                       Sweden, Norway, Portugal and Finland.
                                                               European all 11 years that                                          Financial Services & Insurance, and Retail
                                                                                                                                                                                       The remaining 20% of companies
                                                               the list has been published.                                        companies are also well represented
                                                               These “Trust Champions”
                                                                                                  Average voluntary                                                                    are contributed by Belgium, Greece,
                                                                                                  employee turnover:               industry groups; together with IT and
                                                               are Admiral Group, Diageo,                                                                                              Switzerland, The Netherlands, Austria,
     companies participated in the 2012-                                                          7,5% (increased by               Professional Services, these industries
                                                                                                                                                                                       Turkey, Poland and Luxembourg.

    19 80
                                                               Microsoft y Middelfart
     13 Best Workplaces study in Europe                                                           0,3% compared                    account for ¾ of all listed companies.
                                                               Sparekasse.
     (+38% compared to 2012)                                                                      with 2012)

                                                                                      92%
                                                                                                                                   The 2013 list also includes companies in

                                                 589.256
                                                 valid employee surveys were
                                                                                                                                   the health care, biotech and hospitality
                                                                                                                                   industries, as well as government
                                                                                                                                   agencies and charity organisations. This
                                                                                                                                   variety of industries illustrates the fact
                                                 received for this edition of
                                                 the study (+58% compared             An average, of the employees                 that any company can become a great
                                                 to 2012)                             among the 100 Best affirm                    workplace.
                                                                                      that “taking everything into

                                               32
                                                               Average years          account, I would say this is
                                                               in business of         a great place to work.” (This
                                                               the companies          result is consistent with last
                                                               represented on         year’s statistic).
                                                               the European List                                                              Biotechnology                                                   Poland
                                                                                                                                                                                                               2%
     Number of countries represented on                                                                                                     & Pharmaceuticals
     list. This is one country more than last                                  hours per year. Average                             Government       4%                                                Austria    Luxemburg
                                                                                                                                                        Others                                         3% Turkey 0.4%
     year; the first Best Workplaces in Turkey                                 commitment to employee                             Agencies and
                                                                                                                                                          3%                                                                UK
                                                                                                                               Charity Organizations                    Information       The Netherlands     2%
     list was published in the beginning                                       training. (13% increase                                 4%                               Technology              3%
                                                                                                                                                                                                                           12%

     of 2013, and is now part of the Best                                      compared with last year).                            Hospitality                       & Telecommuni-    Switzerland

              26%
                                                                                                                                       4%                                 cations           4%
     Workplaces List in Europe competition.                                                                                   Health Care                                   28%        Greece
                                                                                                                                                                                          3%                                          Germany
                                                                                                                                 4%

    1.357.985
                                                                                                                                                                                                                                        11%
                                                                                                                                                                                     Belgium
                                                                                                                                                                                       4%
                                                                                                                                Retail                Industry                                                Country
                                                                                                                                 7%                 Distribution                    Finland                 Distribution
                                                                                                                                                                                      5%
                                                                                                                                                  Best Workplaces                                         Best Workplaces
                                                                                                                                                                                                                                          Spain
                                                                                           Proportion of Women in                                    in Europe                                               in Europe                     9%
                                                                                                                            Financial                                                Portugal
                                                                                           executive management             Services                    2013                           5%                       2013
                                                                                           positions (an increase of 3%   and insurance
                                                                                           compared with 2012)                 8%
     The companies taking part in the study represent a combined                                                                                                                        Norway                                        Denmark

                                                                      27/100
                                                                                                                                                                                         5%                                             8%
     1.357.985 employees (+12% compared to 2012).
                                                                                                                                                                                                Sweden

     9:1
                                                                                                                                                                    Professional                  6%                         France
                                                                                                                                      Manufacturing
                     Ratio of job applicants to existing jobs.                                                                        & Production
                                                                                                                                                                      Services                           Ireland   Italy       6%
                                                                                                                                                                        21%                                6%
                     (Companies received, on average, 9                                                                                   17%                                                                       7%
                     applications per existing employee in
                     the past 12 months.)                             companies are newcomers and appear on the
                                                                      European List for the first time.

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The 100 Best Workplaces in Europe 2013 2013
Number of participating companies                                                               Overall Trust Index© score
    The number of companies participating in the European List contest has consistently             Compared to last year’s list, the overall Trust Index© score of the 100 Best Companies
    increased since the inaugural list in 2003. In the first year, 550 companies representing       dropped with one percentage from 91 to 90. We see this slight reduction occurring on
    12 countries participated in the contest. This year, 2.119 companies from 19 countries          each of the three lists.
    participated.
                                                                                                    Looking across the three lists, the Top 50 Small & Medium Workplaces list has the
    This year’s list contest saw a 38% increase in participating companies in 2013, as              highest overall Trust Index© score. This is consistent with a trend we have observed
    compared to the 2012 contest – the largest increase in participation in the list’s 11           for many years: that smaller organisations typically have a higher Trust Index© score.
    year history! More and more companies are joining the competition, eager to measuring           It is challenging for larger organisations to maintain a high level of personal contact to
    themselves against the best.                                                                    employees (as is often a defining factor in smaller companies), which influences their
                                                                                                    Trust Index© scores.

            Numbers of Participating Companies in the European Lists 2003-2013                      Looking at the European                           100 Best Workplaces in Europe 2003-2013
                                                                                                    List over the last years,                                 TI score               Linear (TI score)
    2500                                                                                            there are ups and downs
    2000
                                                                                                    in the overall Trust Index©              88
                                                                                                    score, coinciding with
    1500                                                                                            economic downturns and                   86
                                                                                                    crises. It is important to

                                                                                                                                  TI Score
    1000                                                                                            note, however, that best                 84

    500                                                                                             companies are often not
                                                                                                                                             82
                                                                                                    as acutely affected by
       0                                                                                            economic downturns, and
                                                                                                                                             80
           2003   2004   2005   2006     2007     2008     2009    2010     2011     2012    2013   generally recover faster
                                                                                                                                                  2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
                                                                                                    than their counterparts.

                                                                                                    The long-term trend sees the
                                                                                                    overall Trust Index© score                             Trust Index© score by list caegory
                                                                                                    going up, which equates                                            2012 2013
                                                                                                    to ever- stiffer competition
                                                                                                    at the European level. The                     Top 25 MNCs        Top 25 Large       Top 50 SMEs
    Best Workplaces in Europe are job creators                                                      scores of the 100 Best are
    Within the past 12 months, the 100 Best companies increased their total number of               getting higher and higher,
    employees by 7%, on average. In “real” numbers, this 7% growth translates into the              raising the bar for companies
    creation of 7.172 new jobs – a remarkable achievement in the light of the rather slow           that benchmark themselves
    recovery of the European economy. Germany is leading this growth, adding thousands of           against the best. This also
    jobs. France, Norway, Sweden and – surprisingly – Spain are among the other countries           means that it is getting
                                                                                                                                                     80    81            85    86           91     92
    that saw notable spikes in new job creation.                                                    tougher for companies to earn
                                                                                                    and maintain their position on
    However, not all companies represented on this list were able to increase their staff. Even     the 100 Best Workplaces in
    our best companies at times must downsize, and the companies representing Greece,               Europe list.
    Turkey, Switzerland, Ireland and Italy all reduced their total number of employees during the
    last 12 months.

6                          ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                                >       7
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The 100 Best Workplaces in Europe 2013 2013
Comparison across regions                                                                                                Most improved areas
    How do European companies rank when we compare                                                                           since 2003
    them against other best workplaces from other parts of
                                                                                                                             We wanted to see which areas the best
    the world? Overall, the best workplaces around the world
                                                                                                                             workplaces have improved most during the
    compete on a similar, very high level. In terms of the
                                                                                                                             past 11 years. Companies have specifically
    overall Trust Index© score, Latin America and the United
                                                                                                                             done well in areas like work/life balance
    States are at the same level, with a TI score of 86%.
                                                                                                                             and profit sharing, as measured by the
    Europe is slightly ahead by one point, with overall TI score
                                                                                                                             increases in the associated Trust Index©
    of 87%.
                                                                                                                             statements. We also see substantial
    Differences across regions become more visible when                                                                      increases in employees wanting to work for
    looking at the single Trust Index© dimensions of                                                                         their respective company for a long time, and
    Credibility, Respect, Fairness, Pride and Camaraderie.                                                                   in the avoidance of workplace politicking and
    European companies score highest in the dimensions of                                                                    backstabbing.
    credibility, fairness and camaraderie, while Latin American
    companies have the highest average score within the
    pride dimension. In contrast, US companies score best
    within the respect dimension, which covers issues like
    support, collaboration and care.

                                                                                                                  Most improved statements since 2003

                                                                                                    95%
                                                                                                    90%

                Europe 100 Best Workplaces 2013 compared to other regions                           85%
                   TI Score Credibility Respect Fairness Pride Camaraderie                          80%
                                                                                                    75%
                                                                                                    70%
                                                                                                    65%
                                                                                                    60%                      I am able to take time off from work when I think it´s necesaary
                                                                                                                             People avoid politicking and backstabbing as ways to get things done
                                                                                                    55%                      I feel I receive a fair share of the profits made by this organisation
      86 86 84 83 90 88              88 87 86 86 89 90                     86 85 86 84 89 89
                                                                                                                             I want to work here for a long time
                                                                                                    50%
    Latin America 100 Best 2013       Europe 100 Best 2013              USA Fortune 100 Best 2013         2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

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The 100 Best Workplaces in Europe 2013 2013
How we pick the 100                               50 countries, including 19 national studies in
                                                       Europe, which are carried out by a network
     Best Workplaces                                   of affiliate offices. More than 2.100 European
                                                       companies participated in the 2013 edition
     The 100 Best Workplaces in Europe                 of the 100 Best Workplaces in Europe study.
     list is produced by Great Place to                Together these companies represented more
     Work®, which has identified and                   than 1.3 million employees. All employees
     conducted research about great                    participated in the Great Place to Work survey
     workplaces for more than 25 years.                by filling out the Trust Index©, an employee
     The first research started when the               survey, and providing anonymous, written
     co-founder of Great Place to Work,
     Robert Levering, co-authored the
                                                       opinions about their organisations.                                                    About the Great Place To
     bestselling book The 100 Best                     Any organisation with more than 50 employees                                           Work® Trust Index© Survey
     Companies to Work for in America
     with Milton Moskowitz.
                                                       can appear on the list of the 100 Best                                                 and Culture Audit©
                                                       Workplaces in Europe. All companies are
                                                       evaluated under the same basic methodology:                                            The majority of the information in this
     The first list of the Best Workplaces in          our extensive employee survey – the Trust                                              publication comes from two sources, both
     Europe was published in 2003. The                 Index© – accounts for two-thirds of the final                                          of which are required for any company to be
     creation of that list was supported               score, while an independent evaluation of                                              considered by Great Place to Work to appear
     by the European Commission,                       management practices – the Culture Audit©                                              on the 100 Best Workplaces in Europe list.
     which sought to help the business                 – accounts for the remaining one-third of the
     community on the continent develop                score.                                                                                 The Trust Index© is a standardised survey
     great workplaces, improve overall                                                                                                        tool developed by Great Place to Work®.
     quality of life and enhance the                   To begin the process of determining which                                              The survey includes 58 statements related
     competitiveness of European industry.             companies appear on which European list,                                               to the five dimensions of the Great Place to
                                                       Great Place to Work divides organisations        All three lists are compiled from     Work model or definition of a great workplace
     Great Place to Work today conducts                into multinational and national companies.       the highest scoring companies         from the employees’ perspective. Employees
     national workplace studies in nearly              All companies that have more than 1,000          across the 19 European nations        respond anonymously to each statement
                                                       employees, operate in at least three (3)         in which Great Place to Work          on a scale of 1 to 5: with 1 being “almost
                                                       countries and have 40% of their workforce        operates. Multinational companies     always untrue”, 2 as “often untrue”, 3 as
                                                       working outside their home country are           that are represented because          “sometimes untrue” and “sometimes true”,
                                                       classified as Multinational Companies            of their involvement on multiple      4 as “often true” and 5 as “almost always
                                                       (MNC). Only those MNCs that are listed on        countries’ best companies lists       true”. A random, but representative, sample
                                                       at least three (3) national Best Workplaces      have their scores averaged for        of all employees – including managers – are
                                                       Lists in Europe over the last 12 months move     consideration for the European        invited to complete the survey. In smaller

     Methodology                                       forward in the competition. MNCs that are
                                                       not recognised on at least 3 national Best
                                                                                                        list. MNCs are given extra points
                                                                                                        based on the relative number of
                                                                                                                                              organisations, all employees receive a survey.

                                                       Workplaces Lists will not be recognised on                                             The Culture Audit© questionnaire provides
                                                                                                        employees and relative number of
                                                       European level; this is because Great Place to                                         a detailed overview of a company’s policies,
                                                                                                        countries in which they participate
                                                       Work recognises MNCs that have successfully                                            practices and value system. It includes both
                                                                                                        in the contest.
                                                       established a great workplace culture that                                             statistical data and open-ended question, and
                                                       transcends national cultures and borders.                                              is usually completed by a company’s Human
                                                                                                                                              Resources manager and other senior leaders.
                                                       There are two other lists. National companies                                          The Culture Audit© is evaluated based on
                                                       (that are not MNCs) are divided into two size                                          standardised methodology developed by
                                                       categories, resulting in a list of the 25 Best                                         Great Place to Work®.
                                                       Large Workplaces and the 50 Best Small &
                                                       Medium Workplaces.

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The 100 Best Workplaces in Europe 2013 2013
Company name                 Country                           Industry              Number of
                                                                                                                                                                         employees

                                                                               1               Microsoft         Austria, Belgium, Denmark,        Software               13160
                                                                                                                 Finland, France, Germany,
                                                                                                                 Greece, Ireland, Italy, Norway,
                                                                                                                 Poland, Portugal, Spain,
                                                                                                                 Sweden, Switzerland, The
                                                                                                                 Netherlands, Turkey, UK

                                                                               2               Admiral Group     Italy, Spain, UK                  Financial Services         5665
                                                                                                                                                   & Insurance
                                                                                               • Admiral Group
                                                                                               • Balumba &
                                                                                                 Qualitas Auto
                                                                                               • ConTe.it

                                                                               3               NetApp            France, Germany, The              Hardware                   1517
                                                                                                                 Netherlands, Switzerland, UK

                                                                               4               SAS Institute     Belgium, Finland, France,         Software                   1946
                                                                                                                 Germany, Italy, Norway,
                                                                                                                 Poland, Portugal, Spain,
                                                                                                                 Sweden, Switzerland, The
                                                                                                                 Netherlands

                                                                               5               W.L. Gore &       France, Germany, Italy,           Manufacturing &            1483
                                                                                               Associates        Sweden                            Production

                                                                               6               Coca Cola         Denmark, France, Spain, UK        Beverages                  1103

                                                                               7               Diageo            Germany, Greece, Ireland (2),     Beverages                  1735
                                                                                                                 Spain

                                                                               8               Quintiles         Germany, Ireland, Italy, Spain,   Biotechnology &            5611
                                                                                                                 The Netherlands, UK               Pharmaceuticals
                                                                                               • Quintiles

     Best Multinational                                                                        • Quintiles
                                                                                                 Commercial

     Workplaces 2013
                                                                                                 Germany

                                                                               9               Hilti             Belgium, Denmark, Finland,        Retail // Specialty        3329
                                                                                                                 Sweden, Switzerland, Turkey

                                                                               10              Affecto           Denmark, Finland (2), Sweden      IT Consulting              751

                                                                                               • Karttakeskus

                                                                               11              National          France, Germany, Italy, UK        Electronics                462
                                                                                               Instruments

                                                                               12              eBay              France, Germany, Ireland, UK      Retail                     3589

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The 100 Best Workplaces in Europe 2013 2013
Company name                     Country                                 Industry              Number of        Company name                Country                          Industry          Number of
                                                                                                    employees                                                                                       employees

13              EMC                   Austria, France, Ireland,               Storage/Data            7777      22              Danone           Austria, Germany, Italy, UK(3)   Food products          1071
                                      Italy, Poland, Spain, Sweden,           Management
                                      Switzerland, The Netherlands,                                                             • Danone
                                      Turkey, UK                                                                                  Waters
                                                                                                                                • Mellin Spa –
14              McDonald's            Belgium, Denmark, Finland,              Food and               127970                       Danone Baby
                                      France, Ireland, Norway,                Beverage Service                                    Nutrition
                                      Sweden, The Netherlands, UK,                                                              • Danone Baby
                                      Switzerland                                                                                 Nutrition
                                                                                                                                • Milupa–
15              Medtronic             Denmark, Italy, Portugal,               Biotechnology &         5187                        Danone Baby
                                      Spain, The Netherlands, UK              Pharmaceuticals                                     Nutrition
                                                                                                                                • Danone Dairy
16              Mars                  Austria, Belgium, Denmark,              Food products           4932
                                      France, Greece, Ireland, Italy,                                           23              ING              Germany (2), Luxembourg,         Banking/Credit         5319
                • Royal Canin         Poland, Portugal (2), Spain (3)                                                                            Spain                            Services
                • Wrigley's           Switzerland                                                                               •   Interhyp
                                                                                                                                •   ING Bank
17              Cisco                 France, Germany, Italy,                 Information             3373                      •   ING-DiBa
                                      Norway, Portugal, Spain,                Technology                                        •   ING Direct
                                      Switzerland
                                                                                                                24              Accor            Austria, Portugal, UK            Hotel/Resort       15568
18              Adeo Group            France, Italy (2), Spain (2)            Retail // Specialty    39888

                • Leroy Merlin                                                                                  25              Unilever         Greece, Italy, Portugal          Manufacturing &        3664
                • Aki Bricolaje                                                                                                                                                   Production
                • Bricoman                                                                                                      • Elais
                                                                                                                                • Unilever
19              Japan Tobacco         Ireland, Italy, Spain, Turkey           Beverages and           830                         Jerónimo
                International                                                 tobacco                                             Martins

20              Novartis              Germany, Greece, Portugal,              Biotechnology &         4307
                                      Spain                                   Pharmaceuticals

21              Grünenthal            Italy, Spain, Switzerland               Biotechnology &         550
                                                                              Pharmaceuticals
                • Grünenthal
                  Pharma (Sp)
                • Prodotti
                  Formenti (It)
                • Proto
                  Chemicals
                  (Ch)

21              SAP                   Austria, Germany, Ireland               Software               16458

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The 100 Best Workplaces in Europe 2013 2013
employees are entitled to additional days      to a different department in the company.
                                                                                                  off work whenever they need to spend           This ensures that the MoF remains fresh
     Profiles of the Top                                                                          extra time with their children, flexible       and interesting and that everyone in the
                                                                                                  working hours, and working from home           company gets involved. This ensures that
     5 Multinational                                                                              options (using the latest technology           the MoF remains fresh and interesting
     Workplaces                                                                                   solutions). Microsoft also provides free
                                                                                                  medical care for the entire family, and
                                                                                                                                                 and that everyone in the company gets
                                                                                                                                                 involved.
                                                                                                  organises special themed events and
                                                                                                  gives presents to employees’ children
                                                                                                  (Christmas, Family Picnic).

                                                                                                  Admiral Group

                                                                                                  #2
 Microsoft
                                                                                                                       Admiral Group is a car

 #1
                 Microsoft Corporation is                                                                              insurance provider that
                 the world’s best-known                                                                                manages 14 brands
                 technology company.                                                                                   in seven countries.
                 Founded in 1975,                                                                                      The company believes
                 Microsoft has offices in                                                         that the Admiral culture makes it a
 more than 100 countries and employs                                                              great workplace and is the single most
 more than 90,000 people at a global                                                              important contributor to its success. The
 level. At Microsoft, people are motivated                                                        phrase that underpins the Admiral Group
 and inspired by how customers use                                                                culture is simply, “People who enjoy what
 Microsoft software to find creative                                                              they do, do it better.” The focus is on
 solutions to business problems, develop                                                          four key pillars: communication, equality,
 ground-breaking ideas, and stay                                                                  reward and recognition, and fun. These
 connected to what’s most important to                                                            principles work together to create an
 them.                                               with a particular focus on pregnant          environment that results in people looking
                                                     women and those on parental leave after      forward to coming to work and giving
 Microsoft values work/life balance and              the birth of a child, as well as employees   that little extra effort when they are at
 provides its employees with a range                 taking care of children up to 14 years of    work.
 of programs that promote equilibrium                age.
 between their personal and professional                                                          Fun is a big component of working for
 lives. One such program is the Working              The program sets forth specific solutions    Admiral Group. The company celebrates
 Parent Policy, which is designed to                 that enable working parents to balance       as many events and occasions as
 address the needs of parents, and covers            their professional load with personal        possible, both through its “Ministry of
 a range of benefits available to those who          responsibilities. It helps them plan their   Fun” and the organisation as a whole.
 combine active professional involvement             activities, providing a varied and broad     This fits in with the company philosophy
 with pregnancy or childcare. The Working            framework of available working models,       of making work a fun place to be. The
 Parent Policy applies to all employees,             as well as a sense of security and           Ministry of Fun (MoF) moves each month
                                                     safety. Under the Working Parent Policy

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The 100 Best Workplaces in Europe 2013 2013
technology) give presentations about
                                                                                                                                           their respective departments, allowing
                                                                                                                                           trainees to gain knowledge specific to
                                                                                                                                           individual business units or job roles.

 NetApp                                                                                     SAS Institute                                  The fundamental goal of the Academy

 #3                                                                                         #4
                                                                                                                                           is to give candidates the opportunity to
                  NetApp is an                                                                                 SAS Institute has           learn about the company. At the same
                  information technology                                                                       more than 35 years of       time the company may identify the best
                  solutions company                                                                            experience in the field     candidates for positions. In practice, all
                  specialising in                                                                              of business analytics.      graduates of the Academy are offered
                  data storage and                                                          Its software helps clients take advantage      a position as a Junior Consultant with
 management. It produces products                                                           of analytics in business management,           flexibility that allows them to juggle work
 and services designed to guarantee                                                         and work more efficiently in daily             and studies.
 continuous access to critical business                                                     operations of an organisation.
 data and a simplification of clients’
 business processes.                                                                        SAS Institute believes in investing in the
                                                                                            future through programs for employees.
 NetApp espouses a philosophy that                                                          One such investment is The Young
 sharing as much information as possible                                                    Talents Academy, operating since 2003,
 leads to a culture of trust. As NetApp                                                     an educational program targeted for the
 grows and hires more employees,                                                            best students of the final years of their IT
 it makes available a large number                                                          studies. The program gives participants
 of resources designed to share that                                                        a unique chance to work with state-
 information.                                                                               of-the-art business applications. Many
                                                                                            are offered a job within a renowned,
 NetApp believes that its commitment to                                                     international client company while still
 transparent communication is key to its                                                    students.
 continued business success. All leaders
 and managers are committed to making                                                       The Young Talents Academy provides a
 sure all employees are well-informed                                                       series of free trainings in SAS technology.
 and work together to achieve common                                                        All courses are taught by instructors
 company goals. Senior management                                                           from SAS Institute Training Center and
 shares news openly and frequently with                                                     are held in the company’s offices. This
 employees. Whenever significant issues                                                     allows candidates to learn more about
 do arise that affect the company as a                                                      SAS and to get to know its employees.
 whole, they are conveyed directly from                                                     Additionally, directors of all main
 the top, without repositioning or filtering.                                               business units (communications and
                                                                                            energy, banking, industry, insurance,

18                        ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                               >         19
                           INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
In the PDP, the associate describes his
                                                         or her situation, a development plan over
                                                         the next three years, areas of strength and
                                                         areas for development. Once the plan is
                                                         established, the associate maintains an on-
                                                         going dialogue with the sponsor, ensuring
                                                         that the plan is supported. In cooperation
                                                         with the sponsor, Associates update their
     W.L. Gore & Associates                              development plan twice yearly.

     #5
                    For more than 50                     To ensure that all associates have a PDP,
                    years, the name W.L.                 there is a special PDP follow-up or review
                    Gore & Associates                    during a reward committee meeting each
                    has been associated                  autumn. This creates an opportunity to
                    with technology in                   sum up development needs for the different
     synthetics processing that is used to               areas of the organisation.
     make electronic and industrial products,
     medical goods and functional textiles.

     Personal development is an important
     activity at Gore. Every associate, upon
     joining the company, is given time
     to set up a Personal Development
     Plan (PDP). Each is assigned a
     personal ‘Sponsor’. One of the main
     responsibilities of that sponsor is to help
     his or her “sponsee” grow, even though
     each individual associate drives and
     establishes his or her own PDP. Before
     the PDP is established, the associate
     assesses functional abilities, business
     competencies and personal skills. This
     assessment enriches the dialogue
     between the sponsor and sponsee.

20                       ©2013 Great Place to Work® Institute, Inc. All rights reserved.               >   21
                          INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
Company name                         Country    Industry             Number of
                                                                                                                                                         employees

                                                                               1               Capital One (Europe)      UK         Financial Services        1089
                                                                                                                                    & Insurance

                                                                               2               Schoenen Torfs            Belgium    Retail                    571

                                                                               3               EnergiMidt                Denmark    Energy                    667
                                                                                                                                    Distribution

                                                                               4               DIS                       Germany    Staffing &                660
                                                                                                                                    Recruitment

                                                                               5               HYGEIA Hospital           Greece     Health Care //            1285
                                                                                                                                    Hospital

                                                                               6               ROFF                      Portugal   IT Consulting             524

                                                                               7               Davidson                  France     Consulting                800
                                                                                                                                    Engineering

                                                                               8               TIVOLI                    Denmark    Hospitality //            1364
                                                                                                                                    Hotel/Resort

                                                                               9               Rackspace                 UK         Information               842
                                                                                                                                    Technology

     25 Best Large                                                             10              Vector Informatik         Germany    Software                  881

     Workplaces 2013                                                           11              Accent Jobs for People    Belgium    Staffing &
                                                                                                                                    Recruitment
                                                                                                                                                              608

                                                                               12              Great Places Housing      UK         Non-profit                599
                                                                                               Group                                and Charity
                                                                                                                                    Organisations

                                                                               13              Beierholm                 Denmark    Accounting                522

                                                                               14              SBK Siemens-              Germany    Financial Services        1726
                                                                                               Betriebskrankenkasse                 & Insurance

                                                                               15              IRMA                      Denmark    Retail // Food/           2265
                                                                                                                                    Grocery

                                                                               16              SE                        Denmark    Energy                    720
                                                                                                                                    Distribution

                                                                               17              Sparda-Bank München       Germany    Banking/Credit            671
                                                                                                                                    Services

                                                                               18              Diamantis Masoutis S.A.   Greece     Retail // Food/           5776
                                                                                               Supermarkets                         Grocery

22           ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                        >          23
              INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
brings everyone in the company together
     Company name                                Country                      Industry              Number of
                                                                                                                                                               to brainstorm innovative ways to fulfil
                                                                                                    employees     Profiles of the                              the company vision, “Let’s Make Lives
19              Bright Horizons Family
                Solutions
                                                 UK                           Education &
                                                                              Training
                                                                                                      2306        Top 5 Large                                  Better.” During the day, employees explore
                                                                                                                                                               the vision, reconnect with it and develop
20              Paul Bauder                      Germany                      Building Materials      609
                                                                                                                  Workplaces                                   inspiration from it. Vision Day provides an
                                                                                                                                                               opportunity for employees to see the ways
21              Topaz Energy Limited             Ireland                      Retail // Specialty     1600                                                     that Capital One makes lives better and
                                                                                                                                                               how they, as individuals, can and contribute
22              Flight Centre                    UK                           Travel Agencies/        1623                                                     to the company vision.
                                                                              Travel
                                                                              Management

23              elobau                           Germany                      Electronics             538

24              VSA                              Germany                      Software                991
                Unternehmensgruppe

25              Diacor terveyspalvelut           Finland                      Hospital                650

                                                                                                                Capital One (UK)

                                                                                                                #1
                                                                                                                               Capital One’s two core
                                                                                                                               values are: “Excellence”
                                                                                                                               and “Do the Right Thing.”
                                                                                                                               To achieve excellence, the
                                                                                                                               company, one of the UK’s
                                                                                                                largest credit card companies, hires the
                                                                                                                best people possible. It always holds itself
                                                                                                                accountable, and strives to make bold
                                                                                                                decisions. The company’s vision is “Let’s
                                                                                                                Make Lives Better,” which applies to
                                                                                                                employees, customers, community and
                                                                                                                the environment.

                                                                                                                Capital One has a number of programs
                                                                                                                for employees that support both personal
                                                                                                                and career growth leading to a culture of
                                                                                                                recognition and rewards. For example,
                                                                                                                team members are personally thanked
                                                                                                                by the Managing Director when a
                                                                                                                department has gone the extra mile to
                                                                                                                help the business succeed. They are
                                                                                                                rewarded in a departmental celebration.

                                                                                                                To ensure that employees are connected
                                                                                                                with Capital One’s vision, the company
                                                                                                                hosts an annual Vision Day which

24                       ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                                 >         25
                          INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
EnergiMidt is characterised by a high
                                                                                                 degree of self-management and cross-
                                                                                                 collaboration. Employees are expected
                                                                                                 to take responsibility across the value
                                                                                                 chain. Last year, the company provided
                                                                                                 courses in self-management. Today, 39     DIS AG (Germany)
 Schoenen Torfs (Belgium)                            EnergiMidt (Denmark)                        employees continue the implementation

 #2                                                  #3
                                                                                                 of that effort through commitment and     With 660 employees in 175 branches,
                     Schoenen Torfs is a                                EnergiMidt is a Danish   understanding the concept of self-        DIS AG is one of the six largest
                     shoe retailer based in                             energy and broadband     management.                               recruitment agencies in Germany.
                     Flanders that employs                              company that employs                                               Headquartered in Düsseldorf, DIS AG
                     571 people. The                                    close to 600 people                                                recruits staff in the finance, industrial, IT,
                     company is proud of                                and serves more than                                               office and management, and outsourcing
 the family spirit within which it operates.         176,000 customers. The organisation’s                                                 and consulting sectors. Apart from its
 Torfs distinguishes itself as a values-             mission is to increase comfort within                                                 core business in temporary employment
 driven company where employees enjoy                private homes and to optimise the                                                     recruitment, DIS AG provides all forms
 coming to work. Its philosophy is that              operation of companies through its                                                    of modern employment services and
 happiness doesn’t start after work ends;            services.                                                                             solutions, including personnel placement,
 everyone should enjoy themselves while                                                                                                    project management, HR consulting, and
 on the job.                                         EnergiMidt recently created a new
                                                                                                                                           professional training and development.
                                                     strategy that will be implemented
 Torfs places great importance on                    through 2015. The organisation values
 corporate social responsibility. To                 the ideas of its employees; they were
 stimulate the involvement of employees              active participants in the development
 giving back to the community, every                 and implementation of the company’s
 employee is given a child to sponsor                new strategy. Employees assessed
 as part of the Cucina Project. With                 workplace values and helped articulate a
 the help of this project, 67 Nepalese               long-lasting and concrete set of shared
 children get a chance for a better                  values in the EnergiMidt workplace. The
 education and a better future. Torfs                plan was launched with a New Year’s
 takes care of the financial commitment              reception where a warehouse was
 while employees are responsible for                 transformed for a New Year’s banquet.

                                                                                                    #4
 developing relationships with the children          After a concert, breakfast was served
 they sponsor through letters and                    to all, and management presented the
 correspondence. To keep employees                   broad outlines of the new strategy.
 posted about what’s happening in Nepal,
 the company publishes a joint Torfs-
 Cucina newsletter, called Cucina Kontakt,
 every two months.

26                       ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                   >        27
                          INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
DIS AG invests heavily in knowledge                 HYGEIA continually seeks ways to
 management for the purpose of                       reward employees for their long-lasting
 promoting employee development.                     contributions to the organisation. Each
 The DIS Academy, with a high calibre,               year, it awards close to 70 employees
 generous seminar catalogue, is grounded             with recognition that includes a €1,000
 in the concept of “Lifelong Learning.”              check. The company also awards
 The principle doesn’t stop there! The               the best employee of the month by
 company offers diverse development                  communicating their names across the
 programs tailored to employee skill sets            organisation. Every six months, a contest
 and experiences.                                    is held which gives employees a chance
                                                     to win a trip for two to a destination of
 Communication is another strong                     the employee’s choice. Employees also
 component of DIS AG’s culture. The                  receive training based on their individual
 company uses numerous opportunities                 development plan. Often HYGEIA funds
 to gather and share information. The                employee education for graduate studies
 practice is that communication principles           or foreign language courses.
 are innovative, open and include all
 members of staff.

 HYGEIA (Greece)

 #5
                    For more than 35 years,
                    HYEIGA Hospital,
                    the first major private
                    hospital in Greece, has
                    provided high quality
 health services with respect to and
 sensitivity for People, Society and the
 Environment.

 HYGEIA Hospital covers all areas of
 primary and secondary care. Spread
 over 17 floors, it has 18 operating rooms
 and 440 beds. More than 129,000
 patients are treated annually, with 13,000
 surgeries and 1 million tests performed
 each year. It is the first and only hospital
 in Greece that has received the top
 accreditation in the world for quality and
 safety in health services by the agency
 Joint Commission International (JCI).

28                       ©2013 Great Place to Work® Institute, Inc. All rights reserved.          >   29
                          INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
Company name                                                                                                                                         Country    Industry                 Number of
                                                                                                                                                                                                                                                                                             employees

                                                                               1                                                                                                                                             Futurice                    Finland    Software                      156

                                                                               2                                                                                                                                             Webstep                     Norway     IT Consulting                 232

                                                                               3                                                                                                                                             Centiro Solutions           Sweden     Software                      76

                                                                               4                                                                                                                                             Impact International        UK         Management                    99
                                                                                                                                                                                                                                                                    Consulting

                                                                               5                                                                                                                                             Key Solutions               Sweden     Business Process              69
                                                                                                                                                                                                                                                                    Outsourcing / Call
                                                                                                                                                                                                                                                                    centers

                                                                               6                                                                                                                                             Baringa Partners            UK         Management                    254
                                                                                                                                                                                                                                                                    Consulting

                                                                               7                                                                                                                                             Tenant & Partner            Sweden     Real Estate                   50

                                                                               8                                                                                                                                             EiendomsMegler 1 Midt       Norway     Real Estate                   179
                                                                                                                                                                                                                             Norge

                                                                               9                                                                                                                                             Fondia                      Finland    Legal                         87

                                                                               10                                                                                                                                            Softcat Limited             UK         IT Consulting                 490
     50 Best Small                                                             11                                                                                                                                            Blocket                     Sweden     Online Internet               92

     & Medium                                                                  12                                                                                                                                            Bofællesskaberne Edelsvej   Denmark
                                                                                                                                                                                                                                                                    Services

                                                                                                                                                                                                                                                                    Social Services and           63
     Workplaces 2013                                                                                                                                                                                                                                                Government Agencies

                                                                               13                                                                                                                                            GRUPO CH - CH Business      Portugal   Management                    75
                                                                                                                                                                                                                             Consulting                             Consulting

                                                                               14                                                                                                                                            UKFast                      UK         Information                   151
                                                                                                                                                                                                                                                                    Technology // Internet
                                                                                                                                                                                                                                                                    Service Provider

                                                                               15                                                                                                                                            Hartmanns                   Denmark    Professional Services         140
                                                                                                                                                                                                                                                                    // Security
                                                                                                            Colors: BLACK = 100%
                                                                                                                    ORANGE = C:0; M:35; Y:100; K:0 or PANTONE 021 Orange
                                                                                                                    WHITE = pure white

                                                                               16                                                                                                                                            AE                          Belgium    IT Consulting                 138

                                                                               17                                                                                                                                            Octo                        France     IT Consulting                 157
                                                                                    Information & contact: Out of the Crowd, Mazelstraat 35, 1745 Opwijk, T +32 52 55 33 26, info@outofthecrowd.com, www.outofthecrowd.com

                                                                               18                                                                                                                                            Piteå Kommun Städenheten    Sweden     Social Services and           86
                                                                                                                                                                                                                                                                    Government Agencies

                                                                               19                                                                                                                                            Herning Kommunale           Denmark    Health Care                   71
                                                                                                                                                                                                                             Tandpleje

30           ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                                                                                                                                           >          31
              INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
Company name                                     Country             Industry                Number of        Company name                     Country   Industry                Number of
                                                                                                  employees                                                                           employees

20              Intuit UK                             UK                  Software                   64       38              Novia Finland         Finland   Business Process             95
                                                                                                                                                              Outsourcing / Call
21              Kvadrat                               Denmark             Textiles and textile      138                                                       centers
                                                                          products
                                                                                                              39              Convista Consulting   Germany   IT Consulting                248
22              Brand Learning                        UK                  Professional Services      96
                                                                                                              40              FINN.no               Norway    Online Internet              329
23              InfoJobs                              Spain               Information               167                                                       Services
                                                                          Technology
                                                                                                              41              Virgo Health          UK        Advertising and              58
24              Terramar                              Norway              Management                 52                                                       Marketing
                                                                          Consulting

25              Kantega                               Norway              IT Consulting              97
                                                                                                              42              mnemonic              Norway    Information                  103
                                                                                                                                                              Technology
26              thuiszorg vlerminckveld               Belgium             Social Services and       195
                                                                          Government Agencies                 43              SKAGEN Fondene        Norway    Financial Services &         130
                                                                                                                                                              Insurance
27              Frontit                               Sweden              Management                 64
                                                                          Consulting                          44              R                     Spain     Telecommunciations           203
28              Middelfart Sparekasse                 Denmark             Banking/Credit            215
                                                                                                              45              Version 1             Ireland   Software                     350
                                                                          Services

29              Schindlerhof Klaus Kobjoll            Germany             Hotel/Resort               72       46              Accuracy              France    Consulting-Actuarial/        101
                                                                                                                                                              Risk Assessment
30              ORMIT                                 The                 Management                172
                                                                                                              47              Core Media            Ireland   Advertising and              135
                                                      Netherlands         Consulting
                                                                                                                                                              Marketing
31              Lodam electronics                     Denmark             Electronics                84
                                                                                                              48              Melissa Kikizas       Greece    Food products                211
32              Pentasys                              Germany             IT Consulting             161
                                                                                                              49              Bursagaz              Turkey    Energy Distribution          241
33              R Twinings and Company                UK                  Food Products             106

34              Umoe Consulting                       Norway              IT Consulting              65       50              Euro Car Parks        Ireland   Property Management          178

35              St. Gereon Seniorendienste            Germany             Residential care          269
                                                                          services

36              Gatewit                               Portugal            Information                75
                                                                          Technology

37              Vincit                                Finland             Software                   65

32                        ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                       >         33
                           INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
(MAD) Meeting where each employee
                                                      goes over his or her goals with their
     Profiles of the Top                              peers. The meeting is organised as a
                                                      conversation where everyone walks
     5 Small & Medium                                 through objectives and accomplishments
     Workplaces                                       of the past six months. Topics include:
                                                      what each of the participants achieved in
                                                      the last month, how they have developed                                                      Centiro Solutions (Sweden)

                                                                                                                                                   #3
                                                      and learned, and what they plan to do in
                                                      the upcoming month.                                                                                             Founded in 1993,
                                                                                                                                                                      Centiro Solutions is
                                                      MAD supports Futurice company                                                                                   a Swedish software
                                                      values by enhancing transparency,                                                                               company specialising
                                                      highlighting the importance of continuous                                                                       in transportation,
                                                      improvement, and inspiring confidence in                                                     logistics and supply chain management.
                                                      career and professional goals by allowing                                                    Its solutions are used around the clock
                                                      employees to share them publicly.                                                            by some of the world’s largest brands
                                                      In order to ensure MAD’s continued                                                           by hundreds of thousands of end-users.
                                                      success and commitment to high quality,                                                      Centiro currently employs nearly 80
                                                      some team members are trained to be                                                          people who are encouraged to challenge
                                                      MAD coaches. They are responsible for                                                        and develop themselves within a
 Futurice (Finland)                                   facilitating the meetings and making sure                                                    nurturing workplace culture.
                                                      each team member actively discusses

 #1
                  Founded in 2000, Futurice           goals, achievements and learnings.            Webstep wants clients to enjoy
                  is a Finnish software                                                             working with the consultants assigned
                  service company that                                                              to their projects, both as people and
                  develops customers’                                                               professionals. Its vision is to be the first
                  businesses by building                                                            choice for both clients and consultants.
 user-driven web and mobile services.                                                               Throughout 2011, Webstep developed
 The company builds both consumer and                                                               and tested a concept called the Hero
 business-critical solutions for a variety of         Webstep (Norway)                              Project. Individual consultants often

                                                      #2
 industries. Futurice’s major customers                                                             develop expertise in different areas, and
 are international operators, device                                       Webstep is in high-      this knowledge is potentially important
 manufacturers and media companies. It                                     end IT and business      and useful for various Webstep clients.
 currently employs more than 150 people                                    intelligence solutions   The Hero Project has resulted in about
 at its Helsinki headquarters and across                                   and provides clients     a dozen consultants signing up as
 offices in Tampere, Berlin, Düsseldorf                                    with experienced         “heroes” in their special field, ready to
 and London. Futurice is no stranger                  senior consultants to help them achieve       make special appearances with clients
 to the European Best Companies list.                 business goals. Webstep has an exciting       other than their own. By guest-hosting a
 The is the second year in a row that it              and unconventional structure and model        presentation, a workshop or an analysis,
 has appeared as Europe’s #1 Small &                  that is tailored to its culture. People       Webstep showcases the flexibility and
 Medium Workplace.                                    are central to Webstep; the company           breadth of knowledge that consultants
                                                      goes to great lengths to ensure that          possess. Clients then gain access to
 Futurice hosts monthly staff events called           they are cared for and supported. This        extra expertise and the consultant is
 FutuFridays, which take place at each                year, Webstep’s hard work and focus           recognised for his or her work.
 company office. FutuFridays always start             on culture landed them the top spot on
 with the Monthly Anonymous Developer                 Norway’s best companies list.

34                       ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                     >           35
                          INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
Centiro promotes a culture of                                                                    Impact’s believes that all of its activities
 understanding. Part of this culture is                                                           in the marketplace, workplace and
 ensuring that employees know that                                                                environment should positively affect the
 mistakes are part of doing business.                                                             community, and that these activities
 Employees feel so comfortable with                                                               enhance its brand and productivity. As
 the role of mistakes in business that                                                            such, the company measures success
 an informal club was created where                                                               against a “triple bottom line” with targets    Key Solutions (Sweden)
 employees get together for humorous                                                              for community interaction, environmental

                                                                                                                                                 #5
 meetings to talk about the mistakes                                                              impact, employee engagement and                                   Key Solutions is a sales
 they’ve made and what they’ve learned                                                            profitability. Impact has developed tools                         agency that focuses on
 from them. The key is to encourage                                                               to measure and assess success in each                             streamlining the sales
 openness and avoid guilt or anxiety that                                                         of these areas and report out regularly on                        process. Founded in
 people might feel about the errors they                                                          them.                                                             2008, the company
 make. This initially informal club has now                                                                                                      has expanded to four offices in Sweden
 spread across the organisation and is                                                            Impact gives every employee a minimum          (going on five) and has 69 employees.
 accepted as an important part of the                                                             of three working days per year to              In 2011, Key Solutions was named
 organisation’s culture.                                                                          complete projects in the community.            Best Sales Agency in Sweden, taking
                                                                                                  Each interaction must benefit both             an important step in becoming a global
                                                                                                  Impact and the local community by              leader in event and direct sales.
                                                                                                  providing a local organisation with a
                                                                                                  resource they wouldn’t otherwise have          The company is committed to achieving
                                                                                                  had access to. It’s also a development         this goal by creating sustainable sales
                                                                                                  opportunity for the employee. In the           methods and investing in its people, who
                                                                                                  last 12 months, Impact employees               are at the heart of the organisation. The
                                                                                                  have completed 167.5 days with 27              theory is that by giving team members
                                                                                                  community partners.                            the best conditions in which to thrive,
                                                                                                                                                 they will, in turn, invest in making the
                                                                                                                                                 company succeed and grow.

 Impact International (United                                                                                                                    An important value at Key Solutions is
 Kingdom)                                            Impact celebrates professional                                                              listening to and supporting their people,
                                                     milestones, but also encourages get-

 #4
                                                                                                                                                 even in situations outside work. One
                    Impact International             togethers for social gatherings such as                                                     example of the company’s commitment
                    specialises                      craft fairs, charity events, concerts, and                                                  to helping employees in their personal
                    in leadership                    story telling around the fire. Employees                                                    lives is when a particular employee
                    development with                 work together with a policy of open and                                                     wanted to move away from the town in
                    services that help               honest dialogue. Impact prides itself on                                                    which he lived because of a change in
 people work more effectively together.              providing a high-trust workplace. The                                                       a personal relationship. The employee
 Founded in 1980, this values-led                    result is the company attracts people                                                       was given the opportunity to move to an
 organisation is grounded in treating its            who are supported in achieving their                                                        office in another city and received help
 people with respect, promoting a healthy,           professional dreams.                                                                        finding a new apartment and generally
 safe, dynamic, diverse, meaningful and                                                                                                          getting settled in the new city.
 balanced workplace.

36                      ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                     >            37
                         INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
An elite group of 4 companies has                                         These six companies have not only created great workplaces, but also sustained
                                                                                 this high standard over a long period of time. We asked these companies about
       earned a spot on every European Best                                      their experiences in creating a great workplace, as well as their past and future
                                                                                 challenges when it comes to maintaining high-trust workplace environments.
       Workplaces List since its inauguration
       in 2003: Admiral (a car insurance
       company from the United Kingdom),
                                                                                                                              More recently we have created four
       Microsoft (the global software                                                                                         cornerstones to help sum this up:
       company with offices across Europe),                                                                                   Communication, Equality, Reward
                                                                                                                              and Recognition, and Fun. This has
       Diageo (multinational) and Middelfart                                                                                  helped us during our period of growth
                                                                                                                              mentioned below.
       Sparekasse (a bank from Denmark).                                         Admiral Group
                                                                                                                              Q: What has been the biggest
       Joining these four companies                                              Q: What were                  ARS
                                                                                 your priorities for     11 YE                challenge that you have faced in
       in our “Hall of Fame” are Cisco                                           becoming a great                             this period to create the workplace
                                                                                                                              culture that you have today?
                                                                                 workplace 11 years
       (Multinational) and Irma (Denmark),                                       ago and how did
                                                                                                                              We have seen both our customer and
       which have been featured on the                                           they change in the last decade?
                                                                                                                              employee numbers grow. With that
                                                                                                                              growth comes some challenges. For
       European List for 10 years.                                               From the very early days, delivering
                                                                                                                              example, our policy of promoting from
                                                                                 great customer service was seen as
                                                                                 the key to Admiral’s future success. We      within has meant that people have been
                                                                                 knew that treating staff well meant they     promoted quickly into more senior roles.
                                                                                 would be more engaged, enjoy their job       This means that training has been very
                                                                                 more and thus deliver great service. Our     intense for them, when ordinarily they
                                                                                 underpinning phrase is “People who like      would have more time to grow into roles.
                                                                                 what they do, do it better.”
                                                                                                                              This has an effect on our culture because
     Hall of Fame                                                                Across our business we have
                                                                                 empowered managers locally to make
                                                                                                                              there is a danger that both numbers and
                                                                                                                              inexperience could dilute [our culture].
                                                                                 their business areas great workplaces.       To help us address this, we use our four
                                                                                 [They] continue to do so. We entered         pillars to build training courses and we
                                                                                 Best Workplaces [competition] in             have used the opportunity to deliver
                                                                                 the beginning to help us validate our        a huge range of training designed to
                                                                                 approach to employee engagement and          help our managers help our employees
                                                                                 benchmark against other organisations.       perform to the best of their ability.

                                                                                 We don’t design our approach to              We want our business to maintain a
                                                                                 engagement in order to win accolades.        “family feel,” a big business that feels
                                                                                 Any recognition has been a by-               like a family business. Our managers are
                                                                                 product of what we’ve always done,           trusted to make local decisions on ways
                                                                                 something which is culturally natural        to support and help our employees. We
                                                                                 to us: to prioritise the well being of our   believe the family feel still exists even
                                                                                 employees.                                   after this period of growth.

38             ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                           >          39
                INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
In our most recent results, there are              asset. That was our drive 10 years ago,        sustained, top-class recognition as an       and the whole market looks upon you
 some key metrics which we believe                  and we still believe that is the right way     employer of excellence through the Great     and takes you for granted, then it’s a lot
 reinforce this. [Indeed] 89% of staff felt         to go.                                         Place to Work® Trust Index© survey.          more challenging to innovate and excel,
 ‘we’re all in this together’, 98% felt that                                                       We have few doubts in saying that the        especially in a very tough social and
 ‘this is a friendly place to work’ and 92%         We have always had policies that aim           recognition has positively impacted          economic environment like the current
 said ‘people care about each other here’.          to improve our employee satisfaction.          employer branding in Portugal and thus       one.
                                                    We do care about our peoples’ opinion.         our ability to attract talent. At the same
 Q: Looking ahead, what do you think                Once a year we conduct an internal             time, to be part of a ranking where only     So, and as always, we have to get back
 will be the biggest challenges in the              climate survey to identify our strengths       the very best get recognised, has also       to basics to understand how we can
 coming years for you to maintain                   and challenges in order to continuously        allowed us to learn from others what they    overcome challenges and ignite the
 and improve the workplace culture in               improve. One of our most appreciated           do well and include that in our practices.   organisation. This is done with the most
 your company?                                      areas is development, and that is                                                           valuable and basic of all assets: People!
                                                    reflected in our strong development            Q: What has been the biggest
 The biggest challenge will be maintaining          initiatives that allow each individual to      challenge that you have faced in
 these same results with the ever-                  build his or her career through manager        this period to create the workplace
 changing demands of the workforce.                 coaching, constant feedback, training,         culture that you have today?
                                                    mentoring and the possibility to move
 We will keep doing what we’ve always                                                              At Microsoft Portugal, we have been
                                                    to other positions either locally or
 done: Listening to our employees                                                                  constantly working and investing on
                                                    internationally.
 and trusting people at all levels to                                                              a having a long term HR strategy in
 make Admiral is a great workplace so               In terms of local development initiatives,     place, in order to create a strong trust     Middelfart Sparekasse
 [employees] can deliver great service to           last year we launched the “Playing             environment amongst our people and for
 our customers                                      to win” program that involved people           them to feel valued and confident.           Q: What were
                                                    managers and individual contributors,                                                       your priorities for
                                                                                                   This has created a vibrant, inclusive
                                                    working on the following areas: teamwork                                                    becoming a great                       ARS
                                                    and collaboration, positive leadership and     culture with high level of engagement by     workplace 11 years           11 YE
                                                    business.                                      employees, who feel like they are part of    ago and how did
                                                                                                   a winning team and are able to contribute    they change in the
                                                    During the few last years, Microsoft has       to their fullest potential.                  last decade?
 Microsoft                                          adopted the concept of a “new world of
                                                    work.” In line with this strategy, last year   Q: Looking ahead, what do you think          In Middelfart Sparekasse, trust has
 Q: What were                                                                                      will be the biggest challenges in the        always been the cornerstone of our
 your priorities         Y E ARS                    Microsoft Portugal made a significant
                                                    investment in the new headquarters,            coming years for you to maintain             relationships. It’s all about mutual
                     1 1                                                                           and improve the workplace culture in
 for becoming a                                     creating this “new world of work” and                                                       confidence, respect and recognition. We
 great workplace                                    allowing people to collaborate like never      your company?                                believe that these are prerequisites for
 11 years ago                                       before. A redesigned office and the                                                         enthusiastic and committed employees
                                                                                                   Looking ahead, the biggest challenge is      and for building a safe work environment.
 and how did they change in the last                latest technology facilitate even greater      to build upon the practices we currently
 decade?                                            flexibility. We believe that adopting a        have to maintain our peoples’ passion        In this way, we create a unique work
                                                    flexible working policy and trusting           and satisfaction in the workplace. We
 To be ranked as a great workplace is                                                                                                           community that’s driven by our mission
                                                    our employees to do their best in the          must keep working on competitive HR
 an external recognition that proves the                                                                                                        and culture in which we all share
                                                    environment they choose will result            practices to attract and retain the best
 quality of our HR practices through                                                                                                            common success and develop together.
                                                    in more satisfied staff, better results        talent.
 the voice of our employees. That has                                                                                                           [It is also] achieved by utilising our
                                                    and increased productivity across the
 a very positive impact on the talent                                                                                                           differences. We have great confidence
                                                    business.                                      This means that it is very easy to improve
 market. At Microsoft, we believe that no                                                                                                       in our employees, who possess a great
                                                                                                   and climb the ladder of excellence when      amount of freedom and responsibility at
 business will be effective without a highly        That said – and looking back a decade          you start with modest results. When you      the same time.
 motivated and passionate workforce,                ago – we fully recognise how important         are already an employer of excellence
 and that people are our most valuable              and even pivotal it has been to [receive]

40                      ©2013 Great Place to Work® Institute, Inc. All rights reserved.                                                                     >         41
                         INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
Employees have always been our focus                Q: Looking ahead, what do you think         what truly makes a great workplace.         people around what we were doing. We
 and are our only competitive parameter.             will be the biggest challenges in the       In the beginning, it was about seeking      have been really impressed by how our
 We need satisfied people, who have                  coming years for you to maintain            recognition for what we felt were some      employees responded and in particular
 pride in their work and enjoy their job and         and improve the workplace culture in        best-in-class people practices. What we     by how colleagues continued to focus
 their work relationships. We believe that           your company?                               have learned through the support and        on delivering extraordinary results for
 this is the right way to run a business.                                                        guidance that we received from Great        the business despite the fact that many
                                                     No doubt that finding and striking          Place to Work® is that it is so much more   were unsure of whether they had a role
 With 160 years of experience, we have               the happy medium in the welfare of          than that. We now know that it is about     in the new organisation. In the face of
 continuously adapted to the rapidly                 employees and carrying the business will    building trust with employees – about       uncertainty, it is the determination, the
 changing world of which we are a                    require extra focus.                        truly engaging them about our business      resilience, the dedication and the can-do
 part. Thus, in Sparekasse, we always                                                            priorities and about ensuring that we       attitude demonstrated by colleagues
 stay tuned to new surroundings. The                 While everything out there is digitising,
                                                                                                 create the conditions for every employee    around the business and the passion to
 circumstances required acclimatisation,             we must put more effort than ever into
                                                                                                 to succeed in their role so that we, in     deliver that underpins for us why having
 which resulted in us becoming more                  staff development. Furthermore, we are
                                                                                                 turn, deliver better business results. We   a high-trust environment is absolutely
 business oriented. Most importantly,                rearming in regard to human capital.
                                                                                                 are still learning what it takes to build   critical.
 we strived to achieve this without giving                                                       employee trust and, each year, we get
                                                     Our employees are our company’s
 up on our way of creating value for                                                             a deeper insight into what we can do        Q: Looking ahead, what do you think
                                                     most crucial asset and the foundation
 our employees and our old virtues of                                                            to make Diageo Ireland an even better       will be the biggest challenges in the
                                                     for our unique work environment. We
 orderliness, honesty and mutual respect.                                                        workplace.                                  coming years for you to maintain
                                                     believe that with these strong internal
                                                                                                                                             and improve the workplace culture in
 Q: What has been the biggest                        relationships, we are ready to face
                                                                                                 Q: What has been the biggest                your company?
 challenge that you have faced in                    future challenges. Additionally, we have
                                                                                                 challenge that you have faced in
 this period to create the workplace                 a “platform” built on a balance between                                                 Conditions remain very challenging
                                                                                                 this period to create the workplace
 culture that you have today?                        leadership and self-management,                                                         with market conditions remaining
                                                                                                 culture that you have today?
                                                     between team and individuality, between                                                 tough. Despite this, we know from our
 Our strength is our mindful employees,              soft and hard values, between the           The biggest challenge has been the          internal values survey, the Great Place
 who are willing to change and adjust. The           human and technology, and the balance       external environment with a period of       to Work® Trust Index© survey and
 new managing director, Martin N. Baltser,           between work life and privacy               recession and difficult prevailing market   the spirit in the business that levels of
 has led the way in this regard, shifting the                                                    conditions. Like many organisations, this   employee engagement, passion for the
 organisation so that we as a community                                                          has resulted in leadership having to take   business and the commitment to make a
 can not only better serve our customers,                                                        some tough decisions.                       difference remain incredibly high.
 but also better meet our employees’
 wishes.                                                                                         In 2011 we implemented a new ‘Western       We will continue to make employee
                                                                                                 Europe’ operating model to unlock           engagement a strategic priority. Being a
 The adjustment is a part of our new                 Diageo                                      growth opportunities for our business.      great workplace is a core part of what we
 path, Strategy 2015, which did involve                                                          The implementation of the new model         are trying to do as an organisation. Going
 some challenges, like slimming down                 Q: What were                                resulted in an organisational change        forward, our focus areas are:
                                                                                    RS
 the organisation and obtaining a more               your priorities
                                                                            1 1 YEA              programme which had a significant
 sustainable business. We decided to                 for becoming a                              impact on the Ireland business, leading     (1) Everybody is aligned to a strategy
 make the company less complex by                    great workplace                             to some fundamental changes in our          they believe in. We have an ambitious
 focusing on our core competencies,                  11 years ago                                organisational structure, ways of working   business strategy. Our people helped
 which also involved more decentralisation           and how did they                            and a headcount reduction. We also had      create it. It wasn’t just created in a
 – meaning new roles for our employees               change in the last decade?                  a new Country Director join the business    boardroom, we really engaged with
 and demanding new competencies.                                                                 transferring from the Diageo business in    colleagues for input and ideas. It’s not
 During this process we evolved, having              We are as passionate today as we were       Great Britain.                              just about results; it’s about how people
 our heart in the right place                        10 years ago about becoming a great                                                     behave and what they experience in the
                                                     workplace – our priorities have changed     Change is never easy and we put a           business. For instance our strategy calls
                                                     as we have become more aware of             lot of effort into how we engage our        [for wanting to be a great workplace.]

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                          INFORMATION UNDER EMBARGO UNTIL June 28, 2013.
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