THE BIG IDEA MOVING THE WORLD OF FITNESS - THE MIRAI
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THE BIG IDEA MOVING THE WORLD OF FITNESS
THE DEVELOPMENT OF THE MIND COMES THROUGH MOVEMENT Maria Montessori
MOVEMENT IS
ESSENTIAL FOR
OUR ENTIRE LIFE
“In a world in which things are constantly being taken away from us
and we are moving less and less, it is becoming increasingly impor-
tant not to stand still. Create something new through movement.
Movement is essential for our entire life.”
Rainer Schaller
Our vision THE MIRAI, the world’s first centre of fitness – in the heart of Europe – will bring the joy of movement to millions of people over the long-term.
THE MIRAI – THE FUTURE OF HEALTH, FITNESS AND MOVEMENT THE MIRAI is the first centre that acts as a platform for gym-goers, companies, science and experts under one roof, to shape the future of the fitness industry together.
THE MIRAI AT A GLANCE
THE MIRAI AS
A PLATFORM
RESEARCH AND GASTRONOMY AND
DEVELOPMENT SHOPPING
CENTRE
INNOVATIVE EVENT COWORKING / SPORTS HALL OF THE FUTURE.
AND CONFERENCE RENTAL SPACE CHILDREN’S AND YOUTH SPORTS
CENTRE
GROUP ENGAGEMENT IN FILM AND PRODUCTION
FITNESS FUTURE LABS STUDIO WITH 24-HOUR
FITNESS CHANNEL
UNIQUE FITNESS
EXPERIENCE
SKY RUN
CUTTING-EDGE
EXHIBITION AND
PRESENTATION
AREAS
CENTRAL TRAINING
LARGEST GYM AND DEVELOPMENT
IN THE WORLD FACILITIES
A WORLD-FIRST CONCEPT
THE SYMBIOSIS BETWEEN GYM-GOERS AND COMPANIES THE MIRAI is a flagship project, a huge centre offering a train- ing experience that will get even more people excited about fitness. We create this world by working together with our part- ners to provide the latest training methods and equipment over an area covering more than 55,000m2. And it is accessible to everyone – regardless of origin, age or income, with no monthly membership fee. This innovative concept and the direct access to millions of sports/fitness-enthusiasts will benefit anyone interested in providing solutions and contributions for a healthy society. In THE MIRAI, the best experts and specialists from the world of sport will research the future of movement shoulder-to-shoul- der with gym-goers.
THE MIRAI TAKES FITNESS TO FUTURE THE MIRAI
THE NEXT LEVEL OF SOCIAL People are not only constantly getting older, they
are also getting fitter. Health and the personal state
Behaviour Change. Our focus is not on stronger,
faster, further, higher. We are focussed on early
RELEVANCE of fitness are replacing material values. Health
awareness is growing and work-life balance is
childhood movement schools, the fight against
civilizational diseases and self-reliant mobility in
increasingly being seen as a key social factor. Com- advanced age. We move people to move themselves
panies, politics, the media and health insurers are by providing a unique experience to bring about a
REALITY all getting involved. Fitness, as the sport with the change in behaviour and awareness and, in doing
world’s greatest number of members, has arrived in so, make movement a part of everyday life for
Idleness makes you sick. The increasing lack of movement is creating huge the social consciousness. everyone.
financial challenges for society and ultimately for every single one of us.
Fitness is a concept that everyone if familiar with and yet, despite having
over 170 million members worldwide, does not have an entrenched social
relevance.THE TECHNOLOGICAL
RELEVANCE OF FITNESS
REALITY
The sole driver of all sport is fitness. The sport and
fitness habits of people have long since stopped being
linear, while data collection sadly generally has been.
There are numerous innovations and patents in sport
and fitness, but most only target niche areas. There is
no national or international standard that provides a
uniform platform.
FUTURE THE MIRAI
Industries, such as fitness, health, nutrition as well as Together with the right partners, we have a unique
research, science and technology can capture entire opportunity to develop the most comprehensive
human profiles and reproduce them in a matching movement typology of humanity as a standard and
context. The results generate content-based added driver of innovation and growth.
value for improving people’s lives.THE SCIENTIFIC RELEVANCE OF FITNESS REALITY To stay relevant in the long-term and keep our finger on the pulse, it is also essential to continue to strengthen the link between science and the free market. The supporting pro- grammes and objectives must go beyond filling the current gaps in sports science research. New research approaches, methods or combinations of methods are required, which provide a new perspective of current problems or provide the prospect of future research approaches that are inno- vative, creative and financeable. FUTURE There is a clearly identifiable trend towards the enhanced economisation and commercialisation of established sports science. Although research in sports science generally occurs in university facilities, the free market is increasingly setting the agenda and funding research con- tracts: rehabilitation and prevention, nutrition and health issues in the broadest sense, the evaluation of needs and trends. The linking of research results and allowing science to cooperate closely with companies has become extreme- ly relevant as part of E-Health (health based on electronic data processing) and I-Health (personalised applications in the pursuit of health). THE MIRAI As a centre of the fitness world, THE MIRAI offers the unique opportunity to link companies across the various sectors with science as well as research and development projects. This will allow us to create completely new opportunities for scalability at a national and international level.
THE INDUSTRIAL RELEVANCE OF FITNESS REALITY While the media, science and providers agree that technology is the largest driver of growth in the fitness industry, the adaptation rates are extremely slow, 62% of all trends with high growth expectations have not yet been adapted and, particularly the big players, are finding it difficult to adapt to the progress that is being made. FUTURE The fitness market has long since moved from a future market to a growth market and is also becoming more interesting for investors – and no wonder, given the flourishing fitness boom. In particular, more and more international fitness companies are listing on stock exchanges. Investors from outside the industry benefit from dividends and companies generate new capital in order to, for instance, realise their envisaged expansion and growth plans. THE MIRAI Partners of THE MIRAI will become part of a cross- industry network of leading companies working togeth- er as part of joint projects worldwide. This will not only create exciting synergies, but also form the basis for a diverse range of business models.
STRATEGIC
PARTNERSHIPS
MOVING
DIGITAL ECONOMY SOCIAL INSURERS
MANDATE
TRAINING AND REHABILITATION
DEVELOPMENT
FITNESS
INDUSTRY
EQUIPMENT APPLICATIONS &
THE WORLD
M ANUFACTURERS WEARABLES
TELECOMMUNI- RESEARCH & TRAINING DIAGNOSTICS AND HEALTH FOOD
CATION DEVELOPMENT CONCEPTS ANAMNESIS M ANAGEMENT INDUSTRY
TRAINING SYSTEMS FITNESS PROVIDERS
OF FITNESS
FITNESS AND SPORTING
GOODS MANUFACTURERS
PREVENTION MUNICIPAL
FACILITIES
ENERGY SUPPLY FITNESS-RELATED
INDUSTRIES
ASSOCIATIONS AND
INSTITUTIONSFITNESS as a global
movement
GERMANY EUROPA WELT
10 million 50 million 170 million
MEMBERS* MEMBERS MEMBERS
5 billion
IN TURNOVER
27 billion
IN TURNOVER
80 billion
IN TURNOVER
*(2 million more than the German Football Association)THE LOCATIONAL
ADVANTAGE
OBERHAUSEN IN ONE OF EUROPE’S
LARGEST URBAN CENTRES
CATCHMENT AREA OF 25 VIS-À-VIS TO
IN A PERFECT 30 MILLION DAY
MILLION PEOPLE *120 EUROPE’S LARGEST
INFRASTRUCTURE VISITORS
MINUTES TRAVEL TIME SHOPPING CENTRETIMELINE
NOW – Q1 2019 28/06/2019 Q4 2020
PROJECT DEVELOPMENT/ GROUND-BREAKING TRIAL OPERATION
DEVELOPMENT PLANNING CEREMONY/START OF
CONSTRUCTION
2018 2019 2020 2021
Q2 2019 –
Q1 2019 Q3 2020 Q1 2021
BUILDING APPLICATION CONSTRUCTION PHASE OPENINGEVEN THE SMALLEST MOVEMENT CAN BE THE TRIGGER FOR SOMETHING BIGGER. Together with our partners, we are bringing the vision of a “Movement for More Movement” to life and taking it beyond the borders of Oberhausen to the world. WELCOME TO THE MOVEMENT, WELCOME TO
THE MIRAI GMBH & CO. KG Essener Straße 2 – 24 46047 Oberhausen www.themirai.com partner@themirai.com
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