THE ESSENTIAL 2021 E-COMMERCE CALENDAR - JULY - DECEMBER - MarTech Cube
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THE ESSENTIAL
2021 E-COMMERCE
CALENDAR
JULY - DECEMBER
The dates you need to know for the second half of the year.
As we work through another dynamic, fast-paced and sometimes
tumultuous year in our industry, it’s not easy to continue to find ways
to innovate and adapt. We’re excited to share even more ideas and
resources designed specifically for the e-commerce professional.
Embedded in this calendar are tips, tactics and strategies to help
your business flourish and forge ahead through the second half of
2021. Let’s close out this year strong!
JULY 2021
Are you monitoring vital data that helps you track pricing dynamics, product assortment, search result performance and visibility
PRO TIP for all of your product lines across your network — and displays trends in all of these areas over time? To ensure you’re capturing
consumer eyeballs that result in a healthy return on your digital marketing and advertising efforts, you need accurate analytics with
drill-down details.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
27 28 29 30 1 2 3
MARKETPLACES
Identifying opportunities on
new marketplaces is a critical
component in any growth
strategy. Check out TheMarket,
New Zealand’s newest and fast-
growing platform for brands.
4 5 6 7 8 9 10
CROSS-BORDER TRADE STRATEGY
Are you searching for a Brainstorming tactics to boost
sophisticated market brimming brand image? It can feel
with potential for APAC sellers? complicated to manage brand
Consider the US and its millions WORLD CHOCOLATE DAY identity through a network of
of online shoppers. Download this This day is a great opportunity to online retailers — but it doesn’t
eBook to learn what strategies, give your customers some sweet have to be. Check out these
discounts or promo codes!
channels and opportunities to eight methods to improve your
evaluate when selling into the US. brand presence.
11 12 13 14 15 16 17
MULTICHANNEL
2020 taught us that we need to
prepare for the unexpected. But
managing multichannel stock
can make those plans even more STRATEGY
WORLD EMOJI DAY
CLICK FRENZY JULYLOVE complicated. We’ve compiled 10 Wanting to accomplish more with If you’re not doing it already, try
recommendations for brands to automation, while maintaining the incorporating emojis into your
pivot, stabilise and remain agile essential human touch? Watch this marketing campaigns!
under challenging circumstances. webinar to learn more.
18 19 20 21 22 23 24
E-COMMERCE SUCCESS
Find out how Clarins leveraged
ChannelAdvisor Brand Analytics
MARKETPLACES
in multiple global regions to help
This year, all Australian sellers it track local retailer performance,
can join eBay Managed Payments. pricing, stock levels and more,
EVENT
What does that mean? Savings! allowing each country to identify
Learn more about the potential Online Retailer and resolve issues specific to the
benefits and how to sign up. Sydney, Australia location and problem.
25 26 27 28 29 30 31
STRATEGY
Potential buyers rely on previous
ratings and reviews. What
strategies do you have in place INTERNATIONAL
KHAO PHANSA DAY
DAY OF FRIENDSHIP
(THAILAND) to cultivate positive reviews and
DIGITAL MARKETING Celebrate this special day by
responses? Are you receiving
promoting gifts for those special
notifications that alert you to Prepare now for the 9.9 sales friends.
customer feedback? bonanza across Southeast Asia.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.
AUGUST 2021
A recent report from the Australia Post found 82% of consumers made one or more online purchase in 2020 — up from 75% in
PRO TIP 2019. Among low- and high-frequency online shoppers alike, online browsing and purchasing is more prevalent than ever, and
an online presence will continue to play an outsized role in your success. Does your growth strategy account for further evolution in
how consumers will interact online with your brand or business in the long term?
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5 6 7
STRATEGY
What do customers first encounter
in search results? Product titles.
We recently took a deep dive into
the search results for best-selling
DIGITAL MARKETING
products on Amazon to identify a
If you’re selling into China, launch winning formula for titles that sell.
campaigns to celebrate romance in Check out this eBook to discover
the upcoming Qixi Festival. what we found.
8 9 10 11 12 13 14
STRATEGY
Looking for ways to boost
MARKETPLACES
INTERNATIONAL productivity when managing AWAL MUHARRAM QUEEN DOWAGER’S
QIXI FESTIVAL
CAT DAY BIRTHDAY & MOTHER’S DAY
your online distribution channels? (MALAYSIA) Discover opportunities to reach DIGITAL MARKETING (CHINESE
ChannelAdvisor Brand Analytics new audiences in Australia, New (THAILAND)
VALENTINE’S DAY)
has nine tips to save you hours of Prepare spring-themed content
Zealand and Southeast Asia
tedious and repetitive work. and images.
through OZSALE.
15 16 17 18 19 20 21
TOKOPEDIA WORLD PHOTOGRAPHY DAY
ANNIVERSARY SALE This is a good day for promoting art
DIGITAL MARKETING (INDONESIA) and encouraging your customers to
share their art on social media and
Pause Valentine’s Day keywords tag your brand!
(China).
22 23 24 25 26 27 28
DIGITAL MARKETING
INTERNATIONAL DOG DAY
GHOST FESTIVAL If you’re selling into Malaysia, Are your customers dog or cat
(CHINA, TAIWAN, launch campaigns to celebrate people? Engage with them and
SINGAPORE, MALAYSIA) DIGITAL MARKETING
independence and Malaysian find out!
Prepare now for the 9.9 sales culture during Merdeka and
bonanza across Southeast Asia. Malaysia Day.
29 30 31 1 2 3 4
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.
SEPTEMBER 2021
It’s no surprise that Australians have spent less on transportation in recent months — but you might be interested to learn where
PRO TIP shoppers have been spending their money. Compared to the previous year, sales for household items and furnishings rose 38% in
January, and alcohol sales climbed 30%. Check out options to capture more online sales in these categories in this month’s features.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
29 30 31 1 2 3 4
CROSS-BORDER TRADE
Selling globally can be
complicated, with language
translations to tackle, currency
DIGITAL MARKETING to convert, shipping to manage
FIRST DAY and more. However, a strong
OF SPRING The MyCyberSale event happens
foundation in Amazon Global can
at the end of this month! If you greatly simplify the work involved
sell into Malaysia, prepare your in expanding your global footprint.
campaigns now Read this eBook to learn more.
5 6 7 8 9 10 11
FULFILMENT
Even if you have a high-quality
FATHER’S DAY
product and a frictionless (CHINA)
transaction, the delivery
FATHER’S DAY experience will likely have the INTERNATIONAL LITERACY DAY
9.9 SHOPPING EVENT
TEACHER’S DAY
MARKETPLACES (SOUTHEAST ASIA)
(AUSTRALIA) greatest impact on customer If you wish to engage with your (CHINA)
satisfaction. Watch this webinar Discover opportunities to reach customers, ask them to share a picture
of their first or last day of school!
to learn five ways you can make new audiences in Japan through
your delivery process exceptional. Rakuten.
12 13 14 15 16 17 18
STRATEGY
In March 2020, online alcohol
STRATEGY
sales shot up 500% — and
Feeling unsure about your they’ve been going strong ever
MALAYSIA DAY
strategies on paid search? since. Review the challenges and
EVENT
Sign up for a complimentary opportunities for alcohol brands
ad analysis so you can make ChannelAdvisor Connect and take away tips for your
adjustments before Q4 starts. Virtual Event e-commerce strategy today.
19 20 21 22 23 24 25
BIG BILLION DAY MID-AUTUMN
FESTIVAL
(CHINA)
AFL GRAND FINAL
DIGITAL MARKETING INTERNATIONAL (AUSTRALIA)
DAY OF PEACE
DIGITAL MARKETING
Sellers on FlipKart: It’s time to
launch promotions for the Big Launch Labour Day campaigns
Billion Day sale in India! (Australia)
26 27 28 29 30 1 2
QUEEN’S BIRTHDAY
MYCYBER SALE MYCYBER SALE
(WA)
(SOUTHEAST ASIA) (SOUTHEAST ASIA)
DIGITAL MARKETING
MYCYBER SALE
(SOUTHEAST ASIA) Set up campaigns for 10.10 sales
(Singapore, Malaysia)
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.OCTOBER 2021
Spring has arrived and brought with it the blooms of the seasons and dreams of summer. This month, it might be time to think about
PRO TIP what your delivery experience contributes to customer satisfaction and overall perception of your business. Take a few hours to review
what your customers are saying, and evaluate your options for peak efficiency, cost, timing and flexibility in your fulfilment plan.SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
26 27 28 29 30 1 2
NATIONAL DAY
(CHINA)
MYCYBER SALE
(SOUTHEAST ASIA)
INTERNATIONAL COFFEE DAY
WORLD VEGETARIAN DAY
3 4 5 6 7 8 9
MARKETPLACES
QUEEN’S BIRTHDAY Did you know a sale occurs
MYCYBER SALE (QUEENSLAND) BIG BILLION DAY SALE
(SOUTHEAST ASIA) (FLIPKART — INDIA) every 2.1 seconds on Catch?
LABOUR DAY Find out how you can capture
(ACT, NSW, SOUTH AUSTRALIA) DIGITAL MARKETING
opportunities on this fast-growing
Pause Labour Day keywords. marketplace in this webinar.
10 11 12 13 14 15 16
STRATEGY
To keep up with fast-changing
trends and maintain profitability, STRATEGY
many brands and manufacturers
10.10 SHOPPING EVENT Inconsistencies in product
are realising the need to identify
(SINGAPORE, MALAYSIA) information can derail your
and follow new, creative pricing
digital efforts fast. Review these
strategies. Check out some of the
best practices to streamline and
most effective pricing tactics out
improve your operations.
there today.
17 18 19 20 21 22 23
E-COMMERCE SUCCESS
Home improvement online brand
Casando found new audiences
and increased sales through
DIGITAL MARKETING
expansion on marketplaces. Find
out how they did it and their Sellers into India: Light up those
plans for the future. promotions for Diwali!
24 25 26 27 28 29 30
HOLIDAY PREP
Before the holiday season gets
31 in full swing, take some time
DIGITAL MARKETING
to review your social strategy. One of the biggest sales events in
HALLOWEEN
Evaluate what has worked this China is upon us. Launch those
Share on social how your year and set goals for next. Singles Day promos now!
brand celebrates halloween!
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.NOVEMBER 2021
As we enter the end-of-year and holiday shopping season, with more consumers on the hunt for deals and for specific products, have
PRO TIP you considered how to connect your online customers with in-store options? From buying online to collecting in store to searching
online and purchasing in store, shoppers like to have options. ChannelAdvisor’s Shoppable Media solutions offer multiple approaches
to efficiently completing transactions with purchase-ready consumers.SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
31 1 2 3 4 5 6
E-COMMERCE SUCCESS
Razer, a Singapore-based
brand supplying serious gamers
STRATEGY
all over the world, leveraged
If you sell into the US, check in ChannelAdvisor Managed Services
MELBOURNE
with your logistics partners to DIWALI for Marketplaces to expand to 11
CUP DAY marketplaces across the APAC
prepare for the burst in shopping
DIGITAL MARKETING region, the US and Europe. Within
activity between Black Friday and a year, GMV on marketplaces
Pause Halloween keywords. Cyber Monday. increased 10 times. Learn more.
7 8 9 10 11 12 13
SINGLES DAY
CLICK FRENZY
DIGITAL MARKETING (CHINA)
Launch Black Friday and Cyber
Monday promos.
14 15 16 17 18 19 20
E-COMMERCE SUCCESS
As summer gets going, many
enthusiasts and novices alike get
DIGITAL MARKETING
golfing. The Golf Club worked
with ChannelAdvisor last year Oseibo, the annual Japanese
to improve its Google and Bing winter gift-giving tradition begins
campaigns, increasing YoY in two weeks. Launch those
revenue 95% and ROAS 25%. promotions now.
21 MARKETPLACES 22 23 24 25 26 27
OnceIt, Trade Me and TheMarket
comprise the top three marketplaces
in New Zealand. Deciding which
platform fits the best with your THANKSGIVING DAY BLACK FRIDAY
DIGITAL MARKETING
business goals and product sales (US)
is not a simple choice. Let’s take Online Friday sales begin in
If you sell to the US, use this day to
a closer look at the differences — Vietnam next week. Line up those thank your customers for their loyalty!
and similarities — between these campaigns now to reach buyers
marketplaces. in that region.
28 29 30 1 2 3 4
HANUKKAH BEGINS CYBER MONDAY
DIGITAL MARKETING
Pause Cyber Monday keywords.
Launch holiday promos.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.DECEMBER 2021
Want to stay up to date with the latest trends, strategies and news in the industry? Subscribe now to the ChannelAdvisor Blog to
PRO TIP take control, plot your strategies and stay one step ahead of the competition in 2022.SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
28 29 30 1 2 3 4
E-COMMERCE SUCCESS
RELEASE OF HOLIDAY Within months of partnering
GIFT GUIDES
ONLINE FRIDAY with ChannelAdvisor Managed
(VIETNAM)
Services for Digital Marketing,
OSEIBO BEGINS DIGITAL MARKETING
(JAPAN) Dynacraft reports that its Walmart
Activate promotions for Double sales were growing over 100%.
Twelve Day sales! Learn more.
5 6 7 8 9 10 11
STRATEGY
As you look to 2022, it’s exciting
to think of growth opportunities
ahead. But introducing new sales
HANUKKAH ENDS channels can put pressure points ONLINE FRIDAY
(VIETNAM)
on profits. Check out this eBook
to learn more about how to grow
online retail without giving up
margin.
12 13 14 15 16 17 18
E-COMMERCE SUCCESS
UK-based brand Newell turned to
ChannelAdvisor Brand Analytics
to monitor daily, weekly and
DOUBLE TWELVE DAY monthly trends for distribution of ONLINE FRIDAY
(SOUTHEAST ASIA) (VIETNAM)
its popular Baby Jogger® product
— and improved relationships
with its partners and retailers
along the way.
19 20 21 22 23 24 25
OSEIBO ENDS CHRISTMAS EVE CHRISTMAS DAY
(JAPAN)
26 27 28 29 30 31 1
BOXING DAY
DIGITAL MARKETING NEW YEAR’S EVE
DIGITAL MARKETING
Spread a little positivity by posting
DIGITAL MARKETING Pause Boxing Day keywords and social content that expresses hope
Pause Christmas campaigns. activate year-end promos. and optimism for the year ahead.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.Connect and optimise the world’s commerce
ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and branded
manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels
including Amazon, Google, eBay, Catch, Trade Me, Facebook, Walmart and more.
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