THE EURO FASHION AWARD 2018 INVITATION TO PARTICIPATE

THE EURO FASHION AWARD 2018
INVITATION TO PARTICIPATE
Idea

The EURO FASHION AWARD is an international fashion competition for creative, trendsetting collections
from Europe. The idea is to support young fashion designers and reward outstanding creations. Fashion
designers who have graduated with a master’s degree in fashion design or have several years of
professional experience are invited to participate. In exceptional cases, the jury can permit participation on
the grounds of outstanding artistic ability if the candidate has an interdisciplinary background or no
professional experience.

The EURO FASHION AWARD aims to draw attention to relevant developments in the fashion industry, an
economic and cultural sector with an important and long tradition.

As a cultural asset and key economic factor, fashion helps us form an identity. It is synonymous with
creativity, inspiration and a positive attitude towards life, generating interest on both a national and
international scale. The EURO FASHION AWARD aims to be a platform for upcoming, creative professionals
in Europe, offering them the opportunity to compete against each other and contribute their unique skills to
the international fashion and textile industry.

The EURO FASHION AWARD will be held every two years at the Kaufhaus Görlitz in the European city of
Görlitz /Zgorzelec in the border triangle of Poland, the Czech Republic and Germany.
The next edition of the awards will take place on 20 and 21 April 2018.
Steeped in tradition, the art nouveau department store Kaufhaus Görlitz is the initiator and organiser of the
EURO FASHION AWARD. It is continuing in Görlitz’s long tradition as a clothier, textile and fashion city in
the free state of Saxony, the heart of the textile and fashion industry in central Germany.

Prizes

On Friday 20 April 2018, the second EURO FASHION AWARD will be opened with the presentation of the
audience prize worth 3,000 euros. All guests attending the opening show on Friday evening will receive a
ballot paper to vote for the collection they liked the most. The ballot is secret and votes will be counted
directly during the event with the winner being determined by simple majority vote. The award will be
presented during the show.

And for the winners chosen by the international expert jury during the award show of the second EURO
FASHION AWARD on Saturday 21 April 2018, there will be cash prizes amounting to a total of 60,000 euros.

The prizes are allocated as follows:
1st prize = 25,000 euros
2nd prize = 15,000 euros
3rd prize = 10,000 euros

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The winning collection will be an exceptional collection for women, men or both, with a harmonious overall
concept corresponding to one of the following categories: Dress to Wear, Avantgarde, Modern Couture,
Trash, Vintage, Innovation or Sustainability. It should creatively explore aspects of modern society and
current developments and make clear statements in this context. Members of the jury will be assessing the
nuanced composition of a collection with a unique, distinctive signature.

Evaluation is primarily based on an authentic idea for a collection and its realisation, interesting tailoring, a
sensitive selection and combination of materials, the incorporation of material innovations, consistency in the
choice of sustainable approaches, excellent workmanship, its potential for commercial use and a successful
overall look combined with accessories.

A minimum of eight and a maximum of ten complete outfits should be presented.

Every nominated collection shown in the competition will also receive a nomination prize of 1000 euros to
reward the unique quality of their design that resulted in them being nominated, as well as to acknowledge
their achievements in the competition.

Jury and evaluation criteria

A new jury will be formed for the 2018 edition of the EURO FASHION AWARD and will be made up of at
least three representatives from the international fashion and textile industry, who will be invited by the
Kaufhaus Görlitz. Members of the jury nominate the eight to ten best collections from all correctly submitted
applications. Out of these, the three with the most potential will be selected to win the prizes.
The jury meeting will take place in December 2017 in Berlin and the nominees for the final award show in
April 2018 at the Kaufhaus Görlitz will be announced in mid-January. Participants will be notified in person.

The following criteria will be taken as an evaluation basis:
- Authenticity and originality
- Design concept and quality
- Vision and fashion factor
- Pattern construction
- Creativity and craftsmanship
- Potential for commercial production
- Overall stylistic concept
- A presentation that reflects the collection

The jury reserves their right to accentuate or add to these criteria according to current circumstances. To
help them make their decision, jury members may involve independent experts. However, these may have
only an advisory function. The jury members decide by a simple majority vote.

The decision on the winners of the three prizes of the EURO FASHION AWARD will be made after all
nominated collections have been reviewed and the application documents checked. The winners will be
announced at the final award show at the Kaufhaus Görlitz on Saturday 21 April 2018.

The winners are selected by the jury and there is no legal entitlement to participation or cash prizes, or
noncash benefits. The jury’s decision is final.

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Terms and conditions for applicants

This competition is open to fashion designers living and working in the EU who hold a master’s degree from
a renowned fashion or art school, or have gained several years of professional experience. The overall
quality of the submissions should be defined by innovative, trendsetting and internationally relevant fashion
design. Only current collections that are not simultaneously being shown in another competition will be put
forward for evaluation. Winners of cash prizes from previous EURO FASHION AWARD competitions are not
eligible to participate in the competition again.

 Applications must include the following:
 - Application form, completed in full
 - One A4 sheet exposé on the project – brief description of the collection development, including images
 - Detailed CV with portrait photo
 - Design concept with short explanations, drawings and photos
 - Presentation of materials and fabric suggestions
 - Digital versions of all submitted documents in sufficient image quality for PR purposes
 - Photos of former collections
 - Prepaid return envelope or return label (international) for return of the documents by post (the costs for
  returning the documents can unfortunately not be refunded in this case)

The application materials for the EURO FASHION AWARD must be complete and submitted/sent in prior to
the deadline on 30 November 2017:

EURO FASHION AWARD Berlin Office
c/o Creative Media Group GmbH
Kurfürstendamm 28
D - 10719 Berlin
Germany
Tel. +49 (0) 30 / 88774382
Fax +49 (0) 30 / 88774384
office@q-28.de

Participation in the EURO FASHION AWARD is free of charge. By sending in the application documents, the
applicant accepts the terms and conditions specified in the invitation to participate.

Applicants bear the transport costs for the application materials and their insurance. The organiser does not
assume any liability for the received application materials. After the decision of the jury, the applications will
be kept, if necessary, for consultation purposes until the end of the award show in April 2018 and only
returned after this.

The participant ensures that they hold all rights to the submitted documents, drafts and the collection, and
assumes liability vis-à-vis the award’s organisers that the contribution and the collection do not infringe the
rights of third parties. If applicable, the participant will exclude the award’s organisers from any claims and
possible costs which may result in third parties claiming for damages due to law infringements.

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Terms and conditions for nominated designers

After the jury’s decision, the nominated designers will be contacted in person.

The nominated designers will maintain silence by refraining from revealing news about their nomination to
others until the official announcement by the organisers and should also obligate their employees to maintain
the strictest confidentiality. The nomination for the EURO FASHION AWARD obliges the designers to have
their collection garments completed by 17 April 2018.

Nominees are obliged to provide the organisers with one complete outfit from the award collection for press
photo shoots, publications, etc., free of charge, from 1 March 2018. Nominees shall also prepare a one
minute-intro film by 1 March 2018, introducing them as designers and showing them at work developing their
collection concept. These films will be part of the award show.

Music, styling and shoe suggestions are to be submitted by 31 March 2018. These suggestions will not be
included in the evaluation. There is no guarantee on the provision of shoes, nominees themselves are
responsible for this. In the interest of the complete dramaturgy of the award show, the organisers are not
obliged to accept the candidates’ suggestions. Decisions on these suggestions will be made by the Art
Director of the EURO FASHION AWARD.

Award collections must be submitted in full by 17 April 2018 to:
Kaufhaus Görlitz
EURO FASHION AWARD Production Office
An der Frauenkirche 5-7
D - 02826 Görlitz
Germany
Tel. +49 (0) 3581 / 7640545
info@kaufhaus-goerlitz.eu
www.kaufhaus-goerlitz.eu

For every nominated designer, the organisers of the EURO FASHION AWARD shall bear the expenses for
two persons to participate from 17 – 22 April 2016, including accomodation and half-board (drinks not
included), as well as travel costs (including return), after prior confirmation by the organiser.

Award collections are to be collected from the Kaufhaus Görlitz on the day after the show, the 22 April 2016,
unless otherwise agreed.

The organisers of the EURO FASHION AWARD will ensure a professional presentation of the nominated
collections and designers during the award show, and, if necessary, in the jury’s meeting. No charges will be
incurred for this.

Competition procedure

Overview of EURO FASHION AWARD timeline:
1 September 2017       Start of the competition’s application phase

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30 November 2017        Closing date for applications and submission of application documents including an
                        informative presentation of the collection concept with photos, drawings, portfolio
                        (no completed collection garments!)
December 2017           Jury meeting and decision on the 8 to 10 nominations from all applications submitted
January 2018            Public announcement of the nominated collections
1 March 2018            Submission of a complete outfit by one nominee
1 March 2018            Submission of a one minute-intro film of the nominees
31 March 2018           Submission of the music, styling and shoe suggestions for the award show
17 April 2018           Completion and submission of the collection in Görlitz
20 April 2018           Evaluation and voting by the audience and presentation of the audience prize at the
                        opening show of the second EURO FASHION AWARD
21 April 2018           Jury meeting, award show and presentation of the second EURO FASHION AWARD

Presentation and award

All nominated award collections will be presented at the EURO FASHION AWARD show on 21 April 2018 at
the Kaufhaus Görlitz. Award nominees shall commit to preparing for and participating in the final award
show. During this event, the winners of the second EURO FASHION AWARD will be selected and
announced in front of the audience, experts, media representatives and the jury.

Press coverage and PR

The participants agree to public media coverage, including any publication of collection images by the
organisers of the EURO FASHION AWARD.

They agree on providing all garments of the collection, images and documents within the competition for the
award show and its preparation, as well as for any PR and necessary rights relevant to the competition,
without time and spatial restrictions and without separate remuneration.

At the same time, winning participants agree to make their collections available for publications and further
events up to one year after the award show in April 2018.

Participants have no legal entitlement to publication.

The copyright on image, audio and other recordings during the EURO FASHION AWARD lies with the
organiser, Kaufhaus Görlitz.

The organiser of the competition is entitled to pass on the participants’ personal details obtained for the
purpose of the competition, such as their name, CV and photos, to third parties, for example to magazine
editorial offices, exhibition organisers or sponsors. If the participant does not wish their details to be passed
on, they should inform the organiser in writing about which details they do not want to be disclosed when
submitting their application.

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Contact

Any questions regarding the EURO FASHION AWARD will be answered by:

EURO FASHION AWARD Berlin Office
c/o Creative Media Group GmbH                Kaufhaus Görlitz
Kurfürstendamm 28                            EURO FASHION AWARD Production Office
D - 10719 Berlin                             An der Frauenkirche 5-7
Germany                                      D - 02826 Görlitz
Tel. +49 (0) 30 / 88774382                   Germany
Fax +49 (0) 30 / 88774384                    Tel. +49 (0) 3581 / 7640545
office@q-28.de                               info@kaufhaus-goerlitz.eu
www.euro-fashion-award.com                   www.kaufhaus-goerlitz.eu

Art Director                                 Project Manager
Irina Sowitzki                               Dr.-Ing. Jürgen Friedel
rs@q-28.de
Tel. +49 (0)173 30 94 914

Project Manager
Andrea Rometsch

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