The First Five Years Timeline - Blackpool Better Start

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The First Five Years Timeline - Blackpool Better Start
The First Five Years
Timeline
The First Five Years Timeline - Blackpool Better Start
FOREWORD

At the midway point of the 10 year A Better Start programme in Blackpool it seemed an
appropriate time to reflect on what the programme had achieved and the learning it has
provided to set the scene for the second stage of the programme.

It is important to recognise the contribution of the Blackpool partnership in getting to this
stage. The willingness of professionals to look at their practice with new eyes and work with
parents and the community to ensure the services are delivered in a way that achieves the
greatest impact for our families. To the community who have taken this programme to its
heart and given of their time to make their voices heard and understood. To the partners,
professionals, volunteers and community members and team at the Centre for Early Child
Development, who have the unenviable task of keeping the partnership on track, a massive
thank you for all that you’ve done to make the future better for Blackpool children and families.

Five years ago I never thought we would have achieved so much. We had a joint vision when
we started this journey. That vision hasn’t changed, we wanted to break the intergeneration
cycle of poor outcomes for Blackpool children and to do that we all need to help reduce the
stressors such as mental ill health, domestic and substance abuse as well as social isolation
for parents and care givers and help them build their capacity and capability to parent ...we
still do. We also know that the environment we want for our children has to change which is
why the work with parks and open spaces has been so important also, that everyone needs
to understand the Brain science and why the 1001 days are so important in building the
future adult. How we talk to each other is also important and never more so than during this
pandemic. Learning about how experiences in early life impact on us throughout our lives and
how we can ameliorate some of the poor outcomes is at the heart of what we all do. As I write
this the situation for some families is worse, the world has been hit by a pandemic and it has
changed our lives in ways we never thought possible. People have lost their jobs, we’re talking
about Holiday Hunger, children have had their education disrupted and none of us know what
the future will bring. However, what I’m hearing from partners is Kindness Matters, Corona
Kindness, Be Kind. Never has the work of the Blackpool Better Start partnership been more
important than it is now and never before has it been as important to support families through
this difficult time.

This paper provides an overview of the work undertaken during the first 5 years of
Blackpool Better Start (BBS) and the priorities for the remaining 5 years of the programme.

Thank you all
Yours

Merle
Merle Davies
Director, Centre for Early Child Development
The First Five Years Timeline - Blackpool Better Start
YEAR 1
            2015/16
                                                                                             The Blackpool Centre For Early Child Development opened January 2015

                                                                                             Partnerships
                     Partnerships x 4                                                        The Blackpool Better Start went live in April 2015
                     Launch of Services x 6
                                                                                             In May 2015 The Frameworks Institute delivered training to the partnership
                     Events x 4
                                                                                             around the metaphors of early child development and introduction of a common
                     Community Consultations x 5
                                                                                             language between professionals and communities to understand brain science.

                                                                                             In October 2015, Canadian experts from Alberta Wellness Initiative visited
               Fathers Reading Every Day
                                                                                             Blackpool   to share learning.
                                                                                                   FOR EVERYONE

 Fathers Reading Every Day                                                               FOR EVERYONE

                                                                                             The inaugural Expert Advisory Group meeting took place in November 2015.

                                                                                             Launch of Services
                                                                                             The Baby Buddy App launched in April 2015 to all expectant parents in
                                                                                             Blackpool as a pregnancy and parenting guide.

                                                                                             Baby Steps antenatal course launched in September 2015 to expectant
                                                                                             parents living in Better Start wards.
               Fathers Reading Every Day                                                                 FOR EVERYONE                      DADS & MALE ROLE MODELS
 Fathers Reading Every Day                                                                FOR EVERYONE                       DADS & MALE ROLE MODELS
                                                                                             In September 2015, Better Start investment led to
                                                                                             the expansion of the FNP service in the town.

                                                                                        Video Interaction Guidance
                                                                                         The NSPCC’s Video Interaction Guidance programme
                                                                                         was launched in Blackpool in March 2016 to encourage
                                                                                         positive communication and reflection with parents by
                                                                                         using video clips of family interaction.

                                                                                             In January 2016 Better Start dads start working with
                                                                                             Lightworks illuminations team to create installations for libraries in Blackpool.
                                                                                                                                                                                        Video Interaction Guidance (VIG)
                        The first annual
               Fathers Reading Every Day
                        conference ‘A Better                                                 Baby FOR
                                                                                                  Rover    , a clothing recycling scheme, was launched
                                                                                                      EVERYONE
                                                                                                                                                              in March 2016 to
                                                                                                                                                 Video Interaction Guidance (VIG)

 Fathers Reading Every Day                                                               FOR EVERYONE
                        Start for Blackpool’ was                                             provide affordable children’s clothing for Blackpool families.
                        held in November 2015.

           Video Interaction Guidance (VIG)
                             First Annual Conference
                                                                                             Events
                                                                                             Brain Game activity week took place in November 2015 to introduce
                                                                                             families to brain science and the impact of early adversity.

                                                                                             In December 2015 the first Winter Wonderland advocacy event took
                                                                                             place for Blackpool families.
                                                                                                 Fathers Reading Every Day
         Move, Play & Grow Activity Programme                                                                                                           Safecare                                 Volunteer Academy
                                                                                   Fathers Reading Every Day
e, Play & Grow Activity Programme                                                            The first early literacy week  launched in March 2016 with
                                                                                                                        Safecare
                                                                                                                                                          ‘Stick
                                                                                                                                                   Volunteer AcademyMan’

                                                                                             activities and events held throughout the town.

                        Parent-led, activity budget
                    Volunteer Academy                                                        Community Consultations
                        steering groups launched                                             The first community consultation took place in August 2015
                        in Children’s Centres in                                             into the redesign of Revoe Park.
                        June 2015.
                                                                                             In February 2016, members of the community took part in a consultation
                             Steering Groups                                                 to help understand parents’ views of early child development.
                                                            Trauma Informed Care
                                                                                                  Early Years Park Rangers
                                                Trauma Informed Care                         In October 2015 focus groups   were held with the community
                                                                                                                       Enhanced Health Visitor Service
                                                                                                                                                                       on
                                                                                                                                                       Supervised Toothbrushing Scheme
                                                                                    Early Years Park Rangers
                                                                                                                             Enhanced Health Visitor Service
                                                                                             communicating messages around oral health.
                                                                                                                                                                   Supervised Toothbrushing Scheme

                                                                                             In March 2016, consultation with the community about Mereside at Play
                                                                                             investment began.
  Supervised Toothbrushing Scheme
YEAR 2
                                               FOR EVERYONE

                                                                                                          Launch of Services
              2016/17                                                                                     Parents Under Pressure launched in July 2016 to provide a supportive
                                                                                                          parenting programme that helps parents with the pressure and stress of
                   Launch of Services x 5                                                                 looking after a young child whilst managing their drug and alcohol treatment.
                   Events x 5
                                                                                                          A pilot of the Survivor Mums’ Companion programme also launched in July
                   Community Consultations x 3
                                                                                                          2016 to support pregnant women who have a history of childhood trauma and                                                         Vide
                   Launches x 2
         Survivor Mums Companion
                                                          Fathers Reading Every Day                       are at risk of, or have experienced,   PTSD symptoms during pregnancy.
                                                                                                                                           FOR EVERYONE
                                                 FOR EVERYONE                            DADS & MALE ROLE MODELS

                                                                                                          Safe Care
                                                                                                     In July 2016 Safe Care was launched to Blackpool
                                                                                                     parents to prevent cases of neglect before they
                 Father’s Reading Everyday                                                           escalate into child protection services.

                 Fathers Reading
                 Every Day (FRED),                                                                Baby Steps, a perinatal educational programme
                 a programme to                                                                   designed to support expectant                 parents, was made
                                                                                                                                        Fathers Reading Every Day
                 encourage
               FOR EVERYONE        dads toMove,  read  Play & Grow Activity Programme
                                                                                                  available to all Blackpool parents-to-be in November 2016.
                                                                                                                                                                         Safecare

                 to their children daily,
                 was delivered to the first
                 group of Blackpool               in                                              Events                   Video Interaction Guidance (VIG)

                                            FOR EVERYONE
rk Rangers       February       2017.
                        Move, Play & Grow Activity Programme                                      The second annual
                                                                             Survivor Mums Companion                       conference,
                                                                                                                 Fathers Reading Every Day       ‘Implementing Evidence based                                              FOR EVERYONE

                                                                                                          Interventions in Blackpool’ was held in November 2016.

                                                                                                          Two early literacy weeks took place during 2016, with activities offered to
                                                                                                          families in libraries and children’s centres. These were themed around ‘Under
                                                                                                          the Sea’ and ‘Light and Dark’.

                                                                                                          Winter   Wonderland
                                                                                                            Trauma Informed Care advocacy     event was held in December to offer advice
                                                                                                                                      Early Years Park Rangers
                                                                                                                                                                                         Enhanced Health Visitor Service           Supervised To
                                                                                                          and support to Blackpool families.
                                        Fathers Reading Every Day
                                                                                                     Safecare                                      Volunteer Academy
                                                                                                          In March 2017, Palatine Library launched the new early years reading area
ark Rangers               Move, Play & Grow Activity Programme                  Survivor Mums Companion   that containedFathers
                                                                                                                          installations         made by Blackpool Better Start dads.
                                                                                                                                Reading Every Day                                                                          FOR EVERYONE

                                                                                                          ‘Focus on Communities’, a Better Start five-site event was held in Blackpool
                                                                                                          in March 2017.

                                                                                                                    Community Voice
                                Health Visiting                                                           Community Consultations                                                                 For Baby’s Sake
                                                                                                                                                                                                                                            Slin

                         A review of health visiting                                                      In October 2016, members of the community took part in a consultation on
                         contacts took place                                                              breastfeeding.
              DADS & MALEin April 2016  Yearsthrough
  Trauma Informed Care
                                  Early       Park Rangers
                          ROLE MODELS                                                    Enhanced Health Visitor Service          Supervised Toothbrushing Scheme
                         consultations with                                                               Members of the community contributed to a consultation about views on
                         parents and professionals.                                                       alcohol exposed pregnancy campaigns and messages in January 2017.
rk Rangers               Move, Play & Grow Activity Programme                                                                   Fathers Reading Every Day                                                                  FOR EVERYONE
                                                                               Survivor Mums Companion

                                                                                                          Launches
                                                                                                          Volunteer Academy
                                                                                                    The Volunteer Academy was
                                                                                                                                   Families Section
                                                                                                    launched in March 2017 to HEX
                                                                                                                                  encourage                            HEX                                             HEX
                                                                                                                                                                                          HEX
    Community Voice                                                                                 volunteering amongst early     years
                                                                                                                              #FBE04C
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                                                                                                                          Sling Library
                                                                                                    parents and care-givers.
                                                                                                  For Baby’s Sake

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     219               2612                301                   361                   425                144 60%                             #F4C644                  #FDB9EA            #6276B2                      #6D9A32
                                                                                                                                              C5 M23 Y81 K0            C5 M36 Y0 K0       C69 M52 Y5 K0                C64 M19 Y98 K4
                                                                  Video Interaction Guidance (VIG)
    CMYK
w Dads               CMYK                 CMYK                  CMYK                CMYK              CMYK                                                                                                          Fathers Reading Every Day
                                   Early Literacy Weeks                                FOR EVERYONE 0/32/60/1               Move, Play & Grow Activity Programme
   1/92/4/0        67/100/0/5          100/53/4/19            77/0/100/0         30/20/19/58
                                                                                                          July 2016 saw the opening of re-developed George Bancroft Park, and
                                                                                                                                              HEX
                                                                                                                                              #F29C26
                                                                                                                                                                       HEX  HEX
                                                                                                                                                                       #F84E53  in
                                                                                                                                                                            #A77A37
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                                                                                                          January 2017 the new outdoor early years play area at Grange Park Children’s
    RGB               RGB                 RGB                    RGB                 RGB                                                      C1 M45 Y90 K0            C0 M81 Y58 K0      C70 M3 Y8 K0                 C28 M47 Y83 K20
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     HEX                HEX                HEX                   HEX                    HEX               Centre was officially launched.
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Early Years Park Rangers   Move, Play &
                                                                                                                                   Enhanced Health Visitor Service

        YEAR 3
            2017/18 PART ONE

                       Launch of Services x 6                                                      Launch of Services
                       Recruitment x 2
                                                                                                   The Quality Mark accreditation was launched in April 2017 to
                      Campaigns x 2
                                                                                                   Blackpool childcare settings. In February 2018, the firstEarly
                                                                                                                                                              nurseries
                                                                                                                                                                  Years Park Rangers
                                                                                                                                    Enhanced Health Visitor Service                                              Move, Play
                      Events x 10
s Reading Every Day                                                                  FOR EVERYONE
                                                                                                   completed the accreditation.
                      Research x 2
                                                                                                   In April 2017 a Supervised Tooth Brushing Scheme was introduced
                                                                                                   in nurseries and childcare settings to improve oral hygiene in pre-school
                                                                                                   age children. All children were given a toothbrush, and settings were
                                                                                                   supplied with toothpaste and toothbrush holders.

                                                                                                   Registering births became easier for Blackpool parents in April 2017,
                                                                                                   when the service was offered at two local Children’s Centres.

                                                                                                   May 2017 saw the first Being a Parent course take place across
s Reading Every Day                                                                   FOR EVERYONE
                                                                                                   Children’s Centres in Blackpool. The course helps support parent with
                                                                                                                  DADS & MALE ROLE MODELS

                                                                                                   communicating with their child
                                                                                                                        Enhanced    and
                                                                                                                                 Health      offers
                                                                                                                                        Visitor Service strategies for dealing with
                                                                                                                                                                    Early Years Park Rangers                     Move, Play &

                                                                                                   challenging behaviour.

                                                                                          Mellow Dads
                                                                                           Mellow Dads, a targeted programme to support
                                                                                           dads to implement parenting strategies, was
                                                                                           launched in August 2017.

                                                                                                   In October 2017, Whipper Snapper photography                                              Mellow Dads
                                                                                                                                                                                                                          Ea
                                                                                                                                                                       Video Interaction Guidance (VIG)
                                                                                                   workshops launched to families in Blackpool.
 Reading Every Day                                                                   FOR EVERYONE

                                Community Connectors                                               Recruitment
                              9 Community
                      DADS & MALE ROLE MODELS Connectors
                                                                                                   In January 2018 a Blackpool and Fylde College link worker was
                            joined Blackpool Better
                                                                                                   appointed to ensure that the Early Years and Education courses at the
                            Start in September 2017.
                                                                                                   college were aligned with Better Start key messages and the common
                                                                                                   language of Early Child Development.

                                                                                                   Campaigns
                                                                              Fathers Reading Every Day
                                                                                                                                  Safecare                                      Volunteer Academy
 Grow Activity Programme

                                                                                                   An oral health messaging campaign launched on bus sides in
                                                                                                   September 2017 and ran for three months across the town.

                                                                                                   Tooth Brushing
                                                                Video Interaction Guidance (VIG)
                                                                                           A book to support the oral health
                                                                                           messages was created called ‘The
                                                                                           Sandgrown Family Brush Their Teeth’
                                                                                           and was distributed via health visitors
                                                                                           in September 2017.

                                         Trauma Informed Care
                                                                                Early Years Park Rangers
                                                                                                                      Enhanced Health Visitor Service          Supervised Toothbrushing Scheme

ay
                              Safecare                                   Volunteer Academy
YEAR 3
                                                                                                    Early Years Park Rangers                   Move, Play & Grow Activity Programme                                                            Fathers Rea
                                                   Enhanced Health Visitor Service                                                                                                              Survivor Mums Companion

             2017/18 PART TWO
                                                                                                            Events
                          Launch of Services x 6
                                                                                                            In April 2017 Central Library launched its early years reading area
Health Visitor Service
                          Recruitment x 2
                                                Early Years Park Rangers
                                                                                                            including a bookcase
                                                                                      Move, Play & Grow Activity Programme          installation
                                                                                                                             Survivor Mums Companion built by Better Start dads.
                                                                                                                                                                  Fathers Reading Every Day

                         Campaigns x 2
                         Events x 10
                                                                                                           Mereside Children’s Play Area
                                                                                                     Early Years Park Rangers                                                                                                                    Fathers Rea
                         Research x 2              Enhanced Health Visitor Service                                                             Move, Play & Grow Activity Programme              Survivor Mums Companion
                                                                                                      Mereside Children’s Play Area was
                                                                                                      opened Fathers
                                                                                                             in May       2017 by NSPCC Trustee,
                                                                                                                     Reading Every Day                                                                             FOR EVERYONE
            Move, Play & Grow Activity Programme                      Survivor Mums Companion
                                                                                                      Dame Esther Rantzen.

                                                        Mellow Dads
                                                                                                            In June 2017, Grange Park
                                                                                                Early Literacy Weeks                    Children’s CentreMove, Play & Grow Activity Programme
                                                                                                                                  FOR EVERYONE

                                                                                                            welcomed NSPCC Patron, HRH Countess of Wessex.

                                                                                                            Radio 5 Live hosted Mum’s Take Over in Blackpool, a live two
                                                                                                            hour broadcast about maternal mental health. The programme was
                                                                                                            recorded in front of a live audience, and Better Start was represented
                                                                                                            on the panel of experts.
                                                                                                    Early Years Park Rangers                                                                                                                   Fathers Read
                                             Enhanced Health Visitor Service
            Move, Play & Grow Activity Programme                Survivor Mums Companion
                                                                                                                    Fathers Reading Every DayMove, Play & Grow Activity Programme               Survivor Mums Companion
                                                                                                                                                                                                                   FOR EVERYONE                           D

                                                                                                            Revoe Park Early Years Zone
                                                                                                      The grand opening of Revoe Park Early Years Zone
                                                                                                      took place in June 2017.                                                                                                             Trauma Inform

                                   Autumn Literacy Week

                          Autumn Literacy Week                                                              The 3rd Winter Wonderland was held
                          took place in November                                                            at  the Winter Gardens in December 2017.
                                                                                                            Mellow Dads
                                                                                                                                                       Early Literacy Weeks                              FOR EVERYONE                    Move, Play & Grow
                          2017 with themed
                          activities taking place in                                                        In February 2018 The Wellcome Trust’s Health Foundation X Factor
                          libraries and children’s                                                          event looked at innovation in research. Merle Davies appeared on a
           Move, Play & Grow Activity Programme                                                                    Fathers Reading Every Day                                                                       FOR EVERYONE
                                                 Survivor Mums Companion
                          centres across Blackpool.                                                         panel alongside the editor of The Lancet and a representative from
                                                                                                            the WHO.
                                                                                                                                                                                                                                               Community

                                                                                                            Training with the police on ACEs and trauma was introduced in
                                                                                                            February 2018.

                                                                                                            In March 2018, the first screening of ‘Resilience’ was shown to
                                                                                                            over 200 members of the Blackpool workforce in the iconic Opera
                                                                                                            House theatre supported by an international panel of experts.
                                                                                                                                                                                                             Fathers Reading Every Day
                         Early Literacy Weeks                                FOR EVERYONE                     Move, Play & Grow Activity Programme

                                                                                                            Research
                                                                                                            NatCen People in the Lead Community Survey was launched in
                                                                                                            August 2017. The results of the survey were released in March 2018.

                                                                                                            In December 2017 the CECD had their first paper published on
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                                                                                                                                                                                                                                     144 60%

                                                                                                       CMYK                         CMYK                 CMYK                CMYK               CMYK              CMYK                 CMYK
                                                                                                     0/51/100/0                    1/92/4/0            67/100/0/5         100/53/4/19         77/0/100/0       30/20/19/58           0/32/60/1

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                                                                                                                                                                              Informed Care      HEX                HEX Park Rangers     HEX
                                                                                                                                                                                                              Early Years            #FABC74
                                                                                                      #ED8B00                      #DA1884               #772583              #004B87          #43B02A            #707372                                 E
YEAR 4
          Early Years Park Rangers                     Move, Play & Grow Activity Programme                                                                     Fathers Reading Every Day                                                                           F
                                                                                                              Survivor Mums Companion

              2018/19 PART ONE

                         Launch of Services x 4                                                                 Launch of Services
                                                                                                                                                   Fathers Reading Every Day
                      Events x 7                                                                                                                                                                              Safecare
                                                                                                                A new home visiting speech and language service, Talk with Me, was
                                               Move, Play & Grow Activity Programme                                                                                                                                                                          Volunt
         FOR EVERYONE

                         Launches x 2
                                                                                                                introduced in April 2018.     The service
                                                                                                                                     Video Interaction            is offered to families following an
                                                                                                                                                       Guidance (VIG)
                         Campaigns x 2                 FOR EVERYONE                                             assessment by the family Health Visitor.
                         Appointments x 3
           Early Years Park Rangers                    Move, Play & Grow Activity Programme             Enhanced         Health Visiting
                                                                                                          Survivor Mums Companion
                                                                                                                                                                Fathers Reading Every Day

                                                                                                         In April 2018, following two years of
                                                                                                         consultation and development, the
                                                                                                         Enhanced Health Visiting Service was
                      Park Rangers                                                                       launched. This was celebrated with an event
                                                                                                         at the Winter Gardens.
                       The Park Ranger
                       service started to
                                                                                                         Trauma Informed Care
                       deliver Forest School                                                                                                         Early Years Park Rangers
                                                                                                                                                                                                  Enhanced Health Visitor Service           Supervised Toothbrushin
                                     Fathers Reading Every Day
                       in April 2018 at parks                                                                   In January 2019 Move, Play
                                                                                                          Safecare                           & Go
                                                                                                                                        Volunteer    was launched to deliver weekly, healthy
                                                                                                                                                  Academy

                       and outdoor spaces                                                                       lifestyle sessions for families.
                       across the town.

                                                                                                                Events
          Early Years Park Rangers                                                                                                                             Fathers Reading Every Day                                                                            F
                                                      Move, Play & Grow Activity Programme
                                                                                                                Over 12 months, three early literacy weeks took place, with family
                                                                                                              Survivor Mums Companion

                                                                                                                activities and events held at libraries and children’s centres across the
                                                                                                                town. The themes for the early literacy weeks were Seaside, Journey and
                                                                                                                Farm Animals.
                                                                                                              Community Voice
                                                                                                                                                                                                                                                    Sling Library
                                                                                                                                                                                                           For Baby’s Sake

                                                                                                                In June 2018, the first participatory budget ideas event was held.
     Trauma Informed Care                                                                                       These events encouraged local families to suggest ideas for activities
                                                  Early Years Park Rangers
                                                                                              Enhanced Health Visitor Service
                                                                                                                they would like to see in their local children’s centre.
                                                                                                                                        Supervised Toothbrushing Scheme

                  Mellow Dads
                                                                                                                In August 2018 and November 2018 the CECD welcomed two                                                                                      Fathers
                                                                 Early Literacy Weeks
                                                                                                                               select committees, Science and Technology and
                                                                                                                                                           Move, Play & Grow Activity Programme
                                                                                                                parliamentary
                                                                                                                  FOR EVERYONE

                                                                                                                1001 days Health and Social Care to Blackpool to share approaches
                                                                                                                and learning.

                                                                                                        Trauma Informed Blackpool
                                                                                                                  Families Section
        Community Voice
                                                                                                         The 4th annual conference ‘Trauma Informed
                                                                                                         Blackpool’ was held  at the     Winter Gardens       in
                                                                                                                           HEX                   HEX                                               HEX                          HEX
                                                                                                                           #FBE04C Sling Library #E52790                                           #554A7E                      #94C84D
                                                                                                       For Baby’s Sake
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                                                                                                         November 2018.
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               PMS                    PMS                  PMS                      PMS              PMS                                   HEX                         HEX                         HEX                          HEX
               2612                   301                  361                      425            144 60%                                 #F4C644                     #FDB9EA                     #6276B2                      #6D9A32
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              CMYK                 CMYK                   CMYK                   CMYK               CMYK
            67/100/0/5          100/53/4/19             77/0/100/0            30/20/19/58         0/32/60/1
                                                                                                                In December 2018    the 4th Winter  WonderlandHEX
                                                                                                                                                               advocacy event#A77A37
                                                                                                                                                                              took
                                                                                                                                           HEX                         HEX                                          Trauma Informed
                                                                                                                                                                                                                              HEX   Care
                                                                                                                              #F29C26          #F84E53                                                                                                       Early Y
                                                                                                                                                              #27B7E0
               RGB                  RGB                     RGB                  RGB                 RGB                                   C1 M45 Y90 K0               C0 M81 Y58 K0               C70 M3 Y8 K0                 C28 M47 Y83 K20
32          119/37/131            0/75/135               67/176/42           112/115/114         250/188/116    place at the Winter Gardens. The event featured cooking on a budget
               HEX                     HEX                 HEX                    HEX                HEX
                                                                                                   #FABC74
                                                                                                                demonstrationsHEX
                                                                                                                                by the BBC’s Chris
                                                                                                                              #F07937         #A44F3ABavin.
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4            #772583                 #004B87             #43B02A                #707372                                                    C0 M63 Y82 K0               C26 M73 Y75 K20             C49 M17 Y0 K0

                                                                                                                In March 2019, Blackpool welcomed a royal visit from HRH Duke and
                                                                                                                Duchess of Cambridge who visited Better Start projects and met CECD
                         Families Section                                                                       staff and community members.

                                                                                                                           community conference ‘The Town We Want’ took place in
                                                                                                                The first#94C84D
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                                                                                                                March 2019 at Blackpool Football Club.                                                                   Community Voice
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4 60%                                 #F4C644                        #FDB9EA                   #6276B2                     #6D9A32
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MYK
2/60/1
                                      HEX                            HEX                       HEX                         HEX
                                      #F29C26                        #F84E53                   #27B7E0                     #A77A37
 GB                                   C1 M45 Y90 K0                  C0 M81 Y58 K0             C70 M3 Y8 K0                C28 M47 Y83 K20
188/116

HEX                                   HEX                            HEX                       HEX
 BC74                                 #F07937                        #A44F3A                   #86BCF6
                                      C0 M63 Y82 K0                  C26 M73 Y75 K20           C49 M17 Y0 K0
YEAR 4
                                                       Early Years Park Rangers                   Move, Play & Grow Activity Programme                                                                    Fathers Reading Every Day
       Enhanced Health Visitor Service                                                                                                                     Survivor Mums Companion

2018/19 PART TWO
 Launch of Services x 4
 Events x 7
 Launches x 2                            Mellow Dads                               Launches
                                                                                  Early Literacy Weeks                                                                      Move, Play & Grow Activity Programme
                                                                                                                                        FOR EVERYONE
 Campaigns x 2
                                                                                   Grange Park community farm was completed
 Appointments x 3                                                                                                                  Early Years Park Rangers
                                                                                   and launched in March 2019
                                                                         Enhanced Health Visitor Service                                                                    Move, Play & Grow Activity Programme               Survivor

                                                                             Early Years Play Area
                                                       Early Years Park Rangers                                                                                                                          Fathers Reading Every Day
      Enhanced Health Visitor Service
                                                                             In April 2018Move,
                                                                                            early     years play areas were Survivor Mums Companion
                                                                                                Play & Grow Activity Programme

                                                                             completed at Thames, Kincraig and Baines.
                                                                             This was followed by the completion of the early
                                                                             years play area at Queens Park in July 2018.

                                                                                   Campaigns                                                                                                                                          Tra

                                                                                   ‘Be a Hero, Keep AlcoholEarlyatYears
                                                                          Enhanced Health Visitor Service
                                                                                                                    Zero’      public health Move,
                                                                                                                        Park Rangers         messaging          campaign
                                                                                                                                                   Play & Grow Activity Programme                                               Survivo

                                                                                   on drinking alcohol during pregnancy launched across Blackpool in
                                                               Mellow Dads
                                                                                   October 2018. The creative campaign was featured on buses, bus
                                                                                                            Early Literacy Weeks                                 FOR EVERYONE                        Move, Play & Grow Activity Programm
                                                                                   shelters and billboards across the town and ran for 12 months.

                                                                                   Big Little Moments
                                                                            A campaign to promote the parental
                                                                            behaviours important to language,
                                                                            social and emotional development
                                                                            called ‘Big Little Moments’ was
                                                                            launched in February 2019. The
                                                                            campaign featured on buses and
                                                                            poster
                                                                         Enhanced      sites
                                                                                  Health         across Blackpool,
                                                                                         Visitor Service           as
                                                                                                                Early    well
                                                                                                                      Years Park Rangers                                    Move, Play & Grow Activity Programme               Survivor

                                                                            as through digital promotion.

                                                                                   Appointments
                                                                                   Two workforce development trainers workforce development
                                                                                   trainers were appointed in April 2018 to be based within the LA training
                                                                                   team and to work across all partners.

                                                                                   In November
                                                                                       PMS     2018, thePMS
                                                                                                         CECD was
                                                                                                               Mellowappointed
                                                                                                                      Dads
                                                                                                                    PMS        by
                                                                                                                                PMSNHS England
                                                                                                                                         Early
                                                                                                                                            PMS      toWeeks
                                                                                                                                               Literacy produce
                                                                                                                                                             PMS                                                                 PMS F
                                                                                                                                                                                                                               144 60%
                                                                                   trauma
                                                                                       144
                                                                                           informed guidelines
                                                                                                      219        2612         301        361        425
                                                                                                               for maternity and perinatal mental health
                                                                                         CMYK                             CMYK                 CMYK                CMYK                CMYK                 CMYK                CMYK
                                                                                   services
                                                                                     0/51/100/0across England.
                                                                                                          1/92/4/0                           67/100/0/5         100/53/4/19          77/0/100/0          30/20/19/58          0/32/60/1

                                                                                          RGB                            RGB                    RGB                RGB                  RGB                  RGB                 RGB
                                                                                       237/139/0                      218/24/132             119/37/131          0/75/135            67/176/42           112/115/114         250/188/11

                                                                             Health Connectors
                                                                                    HEX                                  HEX                    HEX                 HEX                 HEX                  HEX                 HEX
                                                                                                                       #DA1884                #772583             #004B87             #43B02A              #707372             #FABC74
                                                                                        #ED8B00
                                                                             5 Health Connectors were appointed in July 2018 to
                                                                             connect families with health services in the town.

                                                                                                                    PMS                              PMS               PMS                  PMS                  PMS                  PM
                                                                                                                    144                              219               2612                 301                  361                  42

                                                                                                                   CMYK                             CMYK              CMYK                  CMYK                CMYK               CMY
                                                                                                                 0/51/100/0                        1/92/4/0         67/100/0/5           100/53/4/19          77/0/100/0        30/20/1

                                                                                                                    RGB                             RGB                RGB                  RGB                  RGB                RG
                                                                                                                 237/139/0                       218/24/132         119/37/131            0/75/135            67/176/42         112/11
YEAR 5 2019/20
                                             FOR EVERYONE
                                                                                                                 New Services
                                                                                                                 Learning to Feed service was launched in April 2019. Volunteer supporters
                                                                                                                 received training to deliver messages to parents about safe and responsive
                        New Services x 5                                                                         infant feeding.
                        Events x 5                                      Trauma Informed Care
                                                                                                                       Early Years Park Rangers
athers Reading Every Day
                        Launches x 6                   Safecare
                                                                                                                 The Blackpool Park Rangers started    to deliver Dad’s Forest
                                                                                                                                             Enhanced Health Visitor Service
                                                                                                                                                                                        School in August
                                                                                                                                                                             Supervised Toothbrushing Scheme
  Early Years Park Rangers                                                                                  Volunteer Academy                           Fathers Reading Every Day                                                                     FOR EVE
                                         Move, Play & Grow Activity Programme                      Survivor Mums Companion
                        Accreditations x 2
                                                                                                                 2019 as part of the dad’s engagement strategy.

                                                                                                                 Blackpool Sling Library
                                                                                                          In May 2019 the Blackpool Sling Library
                                             FOR EVERYONE                             DADS & MALEservice began.
                                                                                                  ROLE MODELS             This service was held at various
                                                                                                          children’s centres in Blackpool, to encourage
                                   For Baby’s Sake                                                        parents to try baby carrying through renting
                                                                                                          slings for a subsidised, minimal cost.
                             For Baby’s Sake – a service
                             to support expectant parents
                                                                     Community Voice

                                                                                                 In January 2020 Jamie Oliver’s Ministry                     of Food
                                                                                                                                                                                                                      Sling Library
                                                                                                                                                   For Baby’s Sake
          Mellow Dads
                             with a history of domestic                                                                                                                                                                                       Fathers Readin
                                               Early Literacy Weeks
                             violence – launched to                                              course
                                                                                               FOR  EVERYONEwas delivered to a group of dads for the first time.
                                                                                                                       Move, Play & Grow Activity Programme

Early Years Park Rangers
                             Blackpool families      inVisitor Service
                                        Enhanced Health                        Supervised Toothbrushing Scheme

                             February 2020.
                                                                                                                 Events
                                                                                                                 In June 2019, a national ‘Talking Dads’ conference took place in Blackpool.

                                                                                                                 CECD hosted the Palix    Foundation
                                                                                                                                 Video Interaction             and Oxford University in October 2019 to
                                                                                                                                                   Guidance (VIG)

                                             FOR EVERYONE
                                                                                                                 deliver a learning event to early years workforce in Blackpool.

                                                                                                                 5th annual conference ‘Transforming Blackpool Together’
                                                                                                Families Section
                                                                                                                 took place in November 2019.
                                                                                                           HEX
                                                                                                   Sling Library                        HEX                           HEX                      HEX         Trauma Informed Care
                                                                                                                 In December 2019     the 5th Winter   Wonderland#94C84D
                                                                                                                                                                   advocacy event took place.
                                                     For Baby’s Sake                                       #FBE04C            #E52790                                                                                                           Early Years Pa
                                                                                                                                                 #554A7E
                                                                                                           C4 M8 Y78 K0       C7 M90 Y0 K0       C78 M75 Y23 K8  C50 M0 Y82 K0

                                                                    PMS
       PMS
       301
                             PMS
                             361
                                             PMS
                                             425                  144 60%
                                                                                                           HEX
                                                                                                                 Community Voice
                                                                                                           #F4C644
                                                                                                                            HEX
                                                                                                                            #FDB9EA
                                                                                                                                                                      HEX
                                                                                                                                                                      #6276B2
                                                                                                                                                                                               HEX
                                                                                                                                                                                               #6D9A32
                                                                                                           C5 M23 Y81 K0                C5 M36 Y0 K0                  C69 M52 Y5 K0            C64 M19 Y98 K4

    CMYK                  CMYK              CMYK                   CMYK
                                                                 0/32/60/1
                                                                                                          Community Voice held their first event with a
 100/53/4/19            77/0/100/0       30/20/19/58
                                                                                                          family
                                                                                                            #F29C26 Beach Party  in July 2019. HEX
                                                                                                            HEX               HEX                                                              HEX
                                                                                                                              #F84E53          #27B7E0                                         #A77A37
       RGB                 RGB                 Reading Every Day RGB
                                       FathersRGB                                                          C1 M45 Y90 K0                C0 M81 Y58 K0                 C70 M3 Y8 K0             C28 M47 Y83 K20
                                                                                                      Safecare                                           Volunteer Academy
     0/75/135           67/176/42        112/115/114            250/188/116

                                                                    HEX                                    HEX                          HEX                           HEX
       HEX                 HEX               HEX
     #004B87             #43B02A           #707372                #FABC74                                        Launches
                                                                                                           #F07937
                                                                                                           C0 M63 Y82 K0
                                                                                                                                        #A44F3A
                                                                                                                                        C26 M73 Y75 K20
                                                                                                                                                                      #86BCF6
                                                                                                                                                                      C49 M17 Y0 K0

                                                                                                                 Better Start e-learning module was launched
                                                                                                                                                                                                               Community Voice

                                     Big Little Moments                                                          in November 2019 to BCC staff, Housing, Libraries, Foster Carers, Childminders,
ection
                                                                                                                 Early years Nursery Nurses, Early years tutors and students. NHS staff, HV,
                              Big Little Moment
                 HEX                    HEX                                 HEX                                  Midwifery, paediatric teams, and speech and language therapists.
K0
                 #E52790
                 C7 M90 Y0 K0
                             packs   were
                                        #554A7Elaunched to
                                        C78 M75 Y23 K8
                                                                            #94C84D
                                                                            C50 M0 Y82 K0

                             the community in July
                                                                                                                 In November 2019 a trauma informed workforce development approach
               HEX
                             2019, and  HEX distributed to                  HEX
               #FDB9EA                  #6276B2                             #6D9A32
                                                                                                                 was formed.
 K0            C5 M36 Y0 K0
                             families C69viaM52nurseries,
                                                Y5 K0                       C64 M19 Y98 K4

                             health visitors        and birth
               HEX
rauma Informed Care                     HEX                                 HEX
                                                                                                                 In January 2020 a High 5 for Year 5 campaign was launched on social media
               C0 M81 Y58 K0 registrars.
               #F84E53             Early#27B7E0
                                         Years Park Rangers                 #A77A37    Enhanced Health Visitor Service              Supervised Toothbrushing Scheme
 K0                                                                         C28 M47 Y83 K20
                                                                                                                 to promote 5 years of Blackpool Better Start.
                                        C70 M3 Y8 K0

                 HEX                        HEX

                                                                                                                 In February 2020 the MIRROR volunteer development pathway was
                 #A44F3A                    #86BCF6
K0               C26 M73 Y75 K20            C49 M17 Y0 K0

                                                                                                                 launched by early years Volunteer Academy.                                                                    Families Section

                                                                                                                 Work on green spaces at Talbot and Brunswick Children’s Centre and Grange
                                                                                                                                                                                                                                      HEX
                                                                                                                                                                                     #FBE04C
                                                                                                                                                                                                                                      C4 M8 Y78 K0
                                                                                                                 Park completed in March 2020. The capital development of The Volunteer
                                                                                                                                                                                                       PMS
                                                              PMS
                                                              144
                                                                                                PMS
                                                                                                219
                                                                                                                 Centre
                                                                                                                    PMS
                                                                                                                   2612
                                                                                                                        commenced.
                                                                                                                             PMS
                                                                                                                              301
                                                                                                                                                               PMS
                                                                                                                                                               361
                                                                                                                                                                                      PMS
                                                                                                                                                                                      425            144 60%
                                                                                                                                                                                                                                      HEX
                                                                                                                                                                                                                                      #F4C644
                                                                                                                                                                                                                                      C5 M23 Y81 K0

 Community Voice                                          CMYK
                                                        0/51/100/0
                                                                                               CMYK
                                                                                              1/92/4/0
                                                                                                                 Accreditations
                                                                                                                    CMYK
                                                                                                                  67/100/0/5
                                                                                                                                CMYK
                                                                                                                             100/53/4/19
                                                                                                                                                               CMYK
                                                                                                                                              Sling Library 77/0/100/0
                                                                                                                                                                                   CMYK
                                                                                                                                                                                30/20/19/58
                                                                                                                                                                                                       CMYK
                                                                                                                                                                                                     0/32/60/1
                                                                                                                                                                                                                                      HEX
                                                                                                   For Baby’s Sake                                                                                                                    #F29C26
                                                               RGB                              RGB              In September 2019 the Blackpool Safe Care programme delivery team was
                                                                                                                      RGB                RGB                   RGB                 RGB               RGB
                                                                                                                                                                                                 250/188/116
                                                                                                                                                                                                                                      C1 M45 Y90 K0
                                                            237/139/0                        218/24/132            119/37/131          0/75/135             67/176/42          112/115/114
                                                                                                                 accredited by Safe Care.                                                              HEX                            HEX
                                                              HEX                               HEX                   HEX                HEX                   HEX                     HEX                                            #F07937
                                                                                              #DA1884               #772583            #004B87               #43B02A                 #707372         #FABC74
                                                            #ED8B00                                                                                                                                                                   C0 M63 Y82 K0

                                                                                                                 In December 2019, the CECD was confirmed as a Harvard University’s
                                                                                                                 ‘Frontier of Innovation’ for the Community Connector initiative.
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