The First Five Years Timeline - Blackpool Better Start
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The First Five Years Timeline
FOREWORD At the midway point of the 10 year A Better Start programme in Blackpool it seemed an appropriate time to reflect on what the programme had achieved and the learning it has provided to set the scene for the second stage of the programme. It is important to recognise the contribution of the Blackpool partnership in getting to this stage. The willingness of professionals to look at their practice with new eyes and work with parents and the community to ensure the services are delivered in a way that achieves the greatest impact for our families. To the community who have taken this programme to its heart and given of their time to make their voices heard and understood. To the partners, professionals, volunteers and community members and team at the Centre for Early Child Development, who have the unenviable task of keeping the partnership on track, a massive thank you for all that you’ve done to make the future better for Blackpool children and families. Five years ago I never thought we would have achieved so much. We had a joint vision when we started this journey. That vision hasn’t changed, we wanted to break the intergeneration cycle of poor outcomes for Blackpool children and to do that we all need to help reduce the stressors such as mental ill health, domestic and substance abuse as well as social isolation for parents and care givers and help them build their capacity and capability to parent ...we still do. We also know that the environment we want for our children has to change which is why the work with parks and open spaces has been so important also, that everyone needs to understand the Brain science and why the 1001 days are so important in building the future adult. How we talk to each other is also important and never more so than during this pandemic. Learning about how experiences in early life impact on us throughout our lives and how we can ameliorate some of the poor outcomes is at the heart of what we all do. As I write this the situation for some families is worse, the world has been hit by a pandemic and it has changed our lives in ways we never thought possible. People have lost their jobs, we’re talking about Holiday Hunger, children have had their education disrupted and none of us know what the future will bring. However, what I’m hearing from partners is Kindness Matters, Corona Kindness, Be Kind. Never has the work of the Blackpool Better Start partnership been more important than it is now and never before has it been as important to support families through this difficult time. This paper provides an overview of the work undertaken during the first 5 years of Blackpool Better Start (BBS) and the priorities for the remaining 5 years of the programme. Thank you all Yours Merle Merle Davies Director, Centre for Early Child Development
YEAR 1
2015/16
The Blackpool Centre For Early Child Development opened January 2015
Partnerships
Partnerships x 4 The Blackpool Better Start went live in April 2015
Launch of Services x 6
In May 2015 The Frameworks Institute delivered training to the partnership
Events x 4
around the metaphors of early child development and introduction of a common
Community Consultations x 5
language between professionals and communities to understand brain science.
In October 2015, Canadian experts from Alberta Wellness Initiative visited
Fathers Reading Every Day
Blackpool to share learning.
FOR EVERYONE
Fathers Reading Every Day FOR EVERYONE
The inaugural Expert Advisory Group meeting took place in November 2015.
Launch of Services
The Baby Buddy App launched in April 2015 to all expectant parents in
Blackpool as a pregnancy and parenting guide.
Baby Steps antenatal course launched in September 2015 to expectant
parents living in Better Start wards.
Fathers Reading Every Day FOR EVERYONE DADS & MALE ROLE MODELS
Fathers Reading Every Day FOR EVERYONE DADS & MALE ROLE MODELS
In September 2015, Better Start investment led to
the expansion of the FNP service in the town.
Video Interaction Guidance
The NSPCC’s Video Interaction Guidance programme
was launched in Blackpool in March 2016 to encourage
positive communication and reflection with parents by
using video clips of family interaction.
In January 2016 Better Start dads start working with
Lightworks illuminations team to create installations for libraries in Blackpool.
Video Interaction Guidance (VIG)
The first annual
Fathers Reading Every Day
conference ‘A Better Baby FOR
Rover , a clothing recycling scheme, was launched
EVERYONE
in March 2016 to
Video Interaction Guidance (VIG)
Fathers Reading Every Day FOR EVERYONE
Start for Blackpool’ was provide affordable children’s clothing for Blackpool families.
held in November 2015.
Video Interaction Guidance (VIG)
First Annual Conference
Events
Brain Game activity week took place in November 2015 to introduce
families to brain science and the impact of early adversity.
In December 2015 the first Winter Wonderland advocacy event took
place for Blackpool families.
Fathers Reading Every Day
Move, Play & Grow Activity Programme Safecare Volunteer Academy
Fathers Reading Every Day
e, Play & Grow Activity Programme The first early literacy week launched in March 2016 with
Safecare
‘Stick
Volunteer AcademyMan’
activities and events held throughout the town.
Parent-led, activity budget
Volunteer Academy Community Consultations
steering groups launched The first community consultation took place in August 2015
in Children’s Centres in into the redesign of Revoe Park.
June 2015.
In February 2016, members of the community took part in a consultation
Steering Groups to help understand parents’ views of early child development.
Trauma Informed Care
Early Years Park Rangers
Trauma Informed Care In October 2015 focus groups were held with the community
Enhanced Health Visitor Service
on
Supervised Toothbrushing Scheme
Early Years Park Rangers
Enhanced Health Visitor Service
communicating messages around oral health.
Supervised Toothbrushing Scheme
In March 2016, consultation with the community about Mereside at Play
investment began.
Supervised Toothbrushing SchemeYEAR 2
FOR EVERYONE
Launch of Services
2016/17 Parents Under Pressure launched in July 2016 to provide a supportive
parenting programme that helps parents with the pressure and stress of
Launch of Services x 5 looking after a young child whilst managing their drug and alcohol treatment.
Events x 5
A pilot of the Survivor Mums’ Companion programme also launched in July
Community Consultations x 3
2016 to support pregnant women who have a history of childhood trauma and Vide
Launches x 2
Survivor Mums Companion
Fathers Reading Every Day are at risk of, or have experienced, PTSD symptoms during pregnancy.
FOR EVERYONE
FOR EVERYONE DADS & MALE ROLE MODELS
Safe Care
In July 2016 Safe Care was launched to Blackpool
parents to prevent cases of neglect before they
Father’s Reading Everyday escalate into child protection services.
Fathers Reading
Every Day (FRED), Baby Steps, a perinatal educational programme
a programme to designed to support expectant parents, was made
Fathers Reading Every Day
encourage
FOR EVERYONE dads toMove, read Play & Grow Activity Programme
available to all Blackpool parents-to-be in November 2016.
Safecare
to their children daily,
was delivered to the first
group of Blackpool in Events Video Interaction Guidance (VIG)
FOR EVERYONE
rk Rangers February 2017.
Move, Play & Grow Activity Programme The second annual
Survivor Mums Companion conference,
Fathers Reading Every Day ‘Implementing Evidence based FOR EVERYONE
Interventions in Blackpool’ was held in November 2016.
Two early literacy weeks took place during 2016, with activities offered to
families in libraries and children’s centres. These were themed around ‘Under
the Sea’ and ‘Light and Dark’.
Winter Wonderland
Trauma Informed Care advocacy event was held in December to offer advice
Early Years Park Rangers
Enhanced Health Visitor Service Supervised To
and support to Blackpool families.
Fathers Reading Every Day
Safecare Volunteer Academy
In March 2017, Palatine Library launched the new early years reading area
ark Rangers Move, Play & Grow Activity Programme Survivor Mums Companion that containedFathers
installations made by Blackpool Better Start dads.
Reading Every Day FOR EVERYONE
‘Focus on Communities’, a Better Start five-site event was held in Blackpool
in March 2017.
Community Voice
Health Visiting Community Consultations For Baby’s Sake
Slin
A review of health visiting In October 2016, members of the community took part in a consultation on
contacts took place breastfeeding.
DADS & MALEin April 2016 Yearsthrough
Trauma Informed Care
Early Park Rangers
ROLE MODELS Enhanced Health Visitor Service Supervised Toothbrushing Scheme
consultations with Members of the community contributed to a consultation about views on
parents and professionals. alcohol exposed pregnancy campaigns and messages in January 2017.
rk Rangers Move, Play & Grow Activity Programme Fathers Reading Every Day FOR EVERYONE
Survivor Mums Companion
Launches
Volunteer Academy
The Volunteer Academy was
Families Section
launched in March 2017 to HEX
encourage HEX HEX
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Community Voice volunteering amongst early years
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Sling Library
parents and care-givers.
For Baby’s Sake
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Video Interaction Guidance (VIG)
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Early Literacy Weeks FOR EVERYONE 0/32/60/1 Move, Play & Grow Activity Programme
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July 2016 saw the opening of re-developed George Bancroft Park, and
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January 2017 the new outdoor early years play area at Grange Park Children’s
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C0 M63 Y82 K0 C26 M73 Y75 K20 C49 M17 Y0 K0Early Years Park Rangers Move, Play &
Enhanced Health Visitor Service
YEAR 3
2017/18 PART ONE
Launch of Services x 6 Launch of Services
Recruitment x 2
The Quality Mark accreditation was launched in April 2017 to
Campaigns x 2
Blackpool childcare settings. In February 2018, the firstEarly
nurseries
Years Park Rangers
Enhanced Health Visitor Service Move, Play
Events x 10
s Reading Every Day FOR EVERYONE
completed the accreditation.
Research x 2
In April 2017 a Supervised Tooth Brushing Scheme was introduced
in nurseries and childcare settings to improve oral hygiene in pre-school
age children. All children were given a toothbrush, and settings were
supplied with toothpaste and toothbrush holders.
Registering births became easier for Blackpool parents in April 2017,
when the service was offered at two local Children’s Centres.
May 2017 saw the first Being a Parent course take place across
s Reading Every Day FOR EVERYONE
Children’s Centres in Blackpool. The course helps support parent with
DADS & MALE ROLE MODELS
communicating with their child
Enhanced and
Health offers
Visitor Service strategies for dealing with
Early Years Park Rangers Move, Play &
challenging behaviour.
Mellow Dads
Mellow Dads, a targeted programme to support
dads to implement parenting strategies, was
launched in August 2017.
In October 2017, Whipper Snapper photography Mellow Dads
Ea
Video Interaction Guidance (VIG)
workshops launched to families in Blackpool.
Reading Every Day FOR EVERYONE
Community Connectors Recruitment
9 Community
DADS & MALE ROLE MODELS Connectors
In January 2018 a Blackpool and Fylde College link worker was
joined Blackpool Better
appointed to ensure that the Early Years and Education courses at the
Start in September 2017.
college were aligned with Better Start key messages and the common
language of Early Child Development.
Campaigns
Fathers Reading Every Day
Safecare Volunteer Academy
Grow Activity Programme
An oral health messaging campaign launched on bus sides in
September 2017 and ran for three months across the town.
Tooth Brushing
Video Interaction Guidance (VIG)
A book to support the oral health
messages was created called ‘The
Sandgrown Family Brush Their Teeth’
and was distributed via health visitors
in September 2017.
Trauma Informed Care
Early Years Park Rangers
Enhanced Health Visitor Service Supervised Toothbrushing Scheme
ay
Safecare Volunteer AcademyYEAR 3
Early Years Park Rangers Move, Play & Grow Activity Programme Fathers Rea
Enhanced Health Visitor Service Survivor Mums Companion
2017/18 PART TWO
Events
Launch of Services x 6
In April 2017 Central Library launched its early years reading area
Health Visitor Service
Recruitment x 2
Early Years Park Rangers
including a bookcase
Move, Play & Grow Activity Programme installation
Survivor Mums Companion built by Better Start dads.
Fathers Reading Every Day
Campaigns x 2
Events x 10
Mereside Children’s Play Area
Early Years Park Rangers Fathers Rea
Research x 2 Enhanced Health Visitor Service Move, Play & Grow Activity Programme Survivor Mums Companion
Mereside Children’s Play Area was
opened Fathers
in May 2017 by NSPCC Trustee,
Reading Every Day FOR EVERYONE
Move, Play & Grow Activity Programme Survivor Mums Companion
Dame Esther Rantzen.
Mellow Dads
In June 2017, Grange Park
Early Literacy Weeks Children’s CentreMove, Play & Grow Activity Programme
FOR EVERYONE
welcomed NSPCC Patron, HRH Countess of Wessex.
Radio 5 Live hosted Mum’s Take Over in Blackpool, a live two
hour broadcast about maternal mental health. The programme was
recorded in front of a live audience, and Better Start was represented
on the panel of experts.
Early Years Park Rangers Fathers Read
Enhanced Health Visitor Service
Move, Play & Grow Activity Programme Survivor Mums Companion
Fathers Reading Every DayMove, Play & Grow Activity Programme Survivor Mums Companion
FOR EVERYONE D
Revoe Park Early Years Zone
The grand opening of Revoe Park Early Years Zone
took place in June 2017. Trauma Inform
Autumn Literacy Week
Autumn Literacy Week The 3rd Winter Wonderland was held
took place in November at the Winter Gardens in December 2017.
Mellow Dads
Early Literacy Weeks FOR EVERYONE Move, Play & Grow
2017 with themed
activities taking place in In February 2018 The Wellcome Trust’s Health Foundation X Factor
libraries and children’s event looked at innovation in research. Merle Davies appeared on a
Move, Play & Grow Activity Programme Fathers Reading Every Day FOR EVERYONE
Survivor Mums Companion
centres across Blackpool. panel alongside the editor of The Lancet and a representative from
the WHO.
Community
Training with the police on ACEs and trauma was introduced in
February 2018.
In March 2018, the first screening of ‘Resilience’ was shown to
over 200 members of the Blackpool workforce in the iconic Opera
House theatre supported by an international panel of experts.
Fathers Reading Every Day
Early Literacy Weeks FOR EVERYONE Move, Play & Grow Activity Programme
Research
NatCen People in the Lead Community Survey was launched in
August 2017. The results of the survey were released in March 2018.
In December 2017 the CECD had their first paper published on
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community consultation
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research methods
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. PMS
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425
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Early Years #FABC74
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Early Years Park Rangers Move, Play & Grow Activity Programme Fathers Reading Every Day F
Survivor Mums Companion
2018/19 PART ONE
Launch of Services x 4 Launch of Services
Fathers Reading Every Day
Events x 7 Safecare
A new home visiting speech and language service, Talk with Me, was
Move, Play & Grow Activity Programme Volunt
FOR EVERYONE
Launches x 2
introduced in April 2018. The service
Video Interaction is offered to families following an
Guidance (VIG)
Campaigns x 2 FOR EVERYONE assessment by the family Health Visitor.
Appointments x 3
Early Years Park Rangers Move, Play & Grow Activity Programme Enhanced Health Visiting
Survivor Mums Companion
Fathers Reading Every Day
In April 2018, following two years of
consultation and development, the
Enhanced Health Visiting Service was
Park Rangers launched. This was celebrated with an event
at the Winter Gardens.
The Park Ranger
service started to
Trauma Informed Care
deliver Forest School Early Years Park Rangers
Enhanced Health Visitor Service Supervised Toothbrushin
Fathers Reading Every Day
in April 2018 at parks In January 2019 Move, Play
Safecare & Go
Volunteer was launched to deliver weekly, healthy
Academy
and outdoor spaces lifestyle sessions for families.
across the town.
Events
Early Years Park Rangers Fathers Reading Every Day F
Move, Play & Grow Activity Programme
Over 12 months, three early literacy weeks took place, with family
Survivor Mums Companion
activities and events held at libraries and children’s centres across the
town. The themes for the early literacy weeks were Seaside, Journey and
Farm Animals.
Community Voice
Sling Library
For Baby’s Sake
In June 2018, the first participatory budget ideas event was held.
Trauma Informed Care These events encouraged local families to suggest ideas for activities
Early Years Park Rangers
Enhanced Health Visitor Service
they would like to see in their local children’s centre.
Supervised Toothbrushing Scheme
Mellow Dads
In August 2018 and November 2018 the CECD welcomed two Fathers
Early Literacy Weeks
select committees, Science and Technology and
Move, Play & Grow Activity Programme
parliamentary
FOR EVERYONE
1001 days Health and Social Care to Blackpool to share approaches
and learning.
Trauma Informed Blackpool
Families Section
Community Voice
The 4th annual conference ‘Trauma Informed
Blackpool’ was held at the Winter Gardens in
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For Baby’s Sake
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November 2018.
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In December 2018 the 4th Winter WonderlandHEX
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took
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In March 2019, Blackpool welcomed a royal visit from HRH Duke and
Duchess of Cambridge who visited Better Start projects and met CECD
Families Section staff and community members.
community conference ‘The Town We Want’ took place in
The first#94C84D
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March 2019 at Blackpool Football Club. Community Voice
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2/60/1
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C0 M63 Y82 K0 C26 M73 Y75 K20 C49 M17 Y0 K0YEAR 4
Early Years Park Rangers Move, Play & Grow Activity Programme Fathers Reading Every Day
Enhanced Health Visitor Service Survivor Mums Companion
2018/19 PART TWO
Launch of Services x 4
Events x 7
Launches x 2 Mellow Dads Launches
Early Literacy Weeks Move, Play & Grow Activity Programme
FOR EVERYONE
Campaigns x 2
Grange Park community farm was completed
Appointments x 3 Early Years Park Rangers
and launched in March 2019
Enhanced Health Visitor Service Move, Play & Grow Activity Programme Survivor
Early Years Play Area
Early Years Park Rangers Fathers Reading Every Day
Enhanced Health Visitor Service
In April 2018Move,
early years play areas were Survivor Mums Companion
Play & Grow Activity Programme
completed at Thames, Kincraig and Baines.
This was followed by the completion of the early
years play area at Queens Park in July 2018.
Campaigns Tra
‘Be a Hero, Keep AlcoholEarlyatYears
Enhanced Health Visitor Service
Zero’ public health Move,
Park Rangers messaging campaign
Play & Grow Activity Programme Survivo
on drinking alcohol during pregnancy launched across Blackpool in
Mellow Dads
October 2018. The creative campaign was featured on buses, bus
Early Literacy Weeks FOR EVERYONE Move, Play & Grow Activity Programm
shelters and billboards across the town and ran for 12 months.
Big Little Moments
A campaign to promote the parental
behaviours important to language,
social and emotional development
called ‘Big Little Moments’ was
launched in February 2019. The
campaign featured on buses and
poster
Enhanced sites
Health across Blackpool,
Visitor Service as
Early well
Years Park Rangers Move, Play & Grow Activity Programme Survivor
as through digital promotion.
Appointments
Two workforce development trainers workforce development
trainers were appointed in April 2018 to be based within the LA training
team and to work across all partners.
In November
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Literacy produce
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for maternity and perinatal mental health
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services
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Health Connectors
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5 Health Connectors were appointed in July 2018 to
connect families with health services in the town.
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FOR EVERYONE
New Services
Learning to Feed service was launched in April 2019. Volunteer supporters
received training to deliver messages to parents about safe and responsive
New Services x 5 infant feeding.
Events x 5 Trauma Informed Care
Early Years Park Rangers
athers Reading Every Day
Launches x 6 Safecare
The Blackpool Park Rangers started to deliver Dad’s Forest
Enhanced Health Visitor Service
School in August
Supervised Toothbrushing Scheme
Early Years Park Rangers Volunteer Academy Fathers Reading Every Day FOR EVE
Move, Play & Grow Activity Programme Survivor Mums Companion
Accreditations x 2
2019 as part of the dad’s engagement strategy.
Blackpool Sling Library
In May 2019 the Blackpool Sling Library
FOR EVERYONE DADS & MALEservice began.
ROLE MODELS This service was held at various
children’s centres in Blackpool, to encourage
For Baby’s Sake parents to try baby carrying through renting
slings for a subsidised, minimal cost.
For Baby’s Sake – a service
to support expectant parents
Community Voice
In January 2020 Jamie Oliver’s Ministry of Food
Sling Library
For Baby’s Sake
Mellow Dads
with a history of domestic Fathers Readin
Early Literacy Weeks
violence – launched to course
FOR EVERYONEwas delivered to a group of dads for the first time.
Move, Play & Grow Activity Programme
Early Years Park Rangers
Blackpool families inVisitor Service
Enhanced Health Supervised Toothbrushing Scheme
February 2020.
Events
In June 2019, a national ‘Talking Dads’ conference took place in Blackpool.
CECD hosted the Palix Foundation
Video Interaction and Oxford University in October 2019 to
Guidance (VIG)
FOR EVERYONE
deliver a learning event to early years workforce in Blackpool.
5th annual conference ‘Transforming Blackpool Together’
Families Section
took place in November 2019.
HEX
Sling Library HEX HEX HEX Trauma Informed Care
In December 2019 the 5th Winter Wonderland#94C84D
advocacy event took place.
For Baby’s Sake #FBE04C #E52790 Early Years Pa
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Community Voice
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Community Voice held their first event with a
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family
#F29C26 Beach Party in July 2019. HEX
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Safecare Volunteer Academy
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#004B87 #43B02A #707372 #FABC74 Launches
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Better Start e-learning module was launched
Community Voice
Big Little Moments in November 2019 to BCC staff, Housing, Libraries, Foster Carers, Childminders,
ection
Early years Nursery Nurses, Early years tutors and students. NHS staff, HV,
Big Little Moment
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#554A7Elaunched to
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the community in July
In November 2019 a trauma informed workforce development approach
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health visitors and birth
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rauma Informed Care HEX HEX
In January 2020 a High 5 for Year 5 campaign was launched on social media
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Years Park Rangers #A77A37 Enhanced Health Visitor Service Supervised Toothbrushing Scheme
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to promote 5 years of Blackpool Better Start.
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In February 2020 the MIRROR volunteer development pathway was
#A44F3A #86BCF6
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launched by early years Volunteer Academy. Families Section
Work on green spaces at Talbot and Brunswick Children’s Centre and Grange
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Park completed in March 2020. The capital development of The Volunteer
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219
Centre
PMS
2612
commenced.
PMS
301
PMS
361
PMS
425 144 60%
HEX
#F4C644
C5 M23 Y81 K0
Community Voice CMYK
0/51/100/0
CMYK
1/92/4/0
Accreditations
CMYK
67/100/0/5
CMYK
100/53/4/19
CMYK
Sling Library 77/0/100/0
CMYK
30/20/19/58
CMYK
0/32/60/1
HEX
For Baby’s Sake #F29C26
RGB RGB In September 2019 the Blackpool Safe Care programme delivery team was
RGB RGB RGB RGB RGB
250/188/116
C1 M45 Y90 K0
237/139/0 218/24/132 119/37/131 0/75/135 67/176/42 112/115/114
accredited by Safe Care. HEX HEX
HEX HEX HEX HEX HEX HEX #F07937
#DA1884 #772583 #004B87 #43B02A #707372 #FABC74
#ED8B00 C0 M63 Y82 K0
In December 2019, the CECD was confirmed as a Harvard University’s
‘Frontier of Innovation’ for the Community Connector initiative.You can also read
