THE GERMAN TRAVEL MARKET - Facts and figures 2019 - Deutscher Reiseverband

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THE GERMAN TRAVEL MARKET - Facts and figures 2019 - Deutscher Reiseverband
THE GERMAN
TRAVEL MARKET
Facts and figures 2019
THE GERMAN TRAVEL MARKET - Facts and figures 2019 - Deutscher Reiseverband
The German Travel Market

              Table of contents
                                       2019

    GENERAL                                                                4    The 10 most popular domestic destinations within Germany
                                                                                The 10 most popular foreign destinations for Germans
    BTW Tourism Index Winter 2019
                                                                                Travel income and travel expenses of Germans
    Contribution of German tourists to economic development in
     developing and emerging countries                                          The average duration of main holiday trips

    Tourism as a growth industry in the German economy                          The 10 most popular short breaks destinations in Germany

    The economic importance of the tourism industry at a glance                 The 10 most popular short breaks destinations abroad
    Market Structure in the German tourism market 2019 Change                   Short breaks of Germans in Germany and abroad
    in holiday bookings by internet                                             The most popular city destinations for Germans
                                                                                All overnight stays within Germany
                                                                                The most important source markets for Germany
    TRAVEL AGENCY AND TOUR OPERATOR MARKET
    IN GERMANY                                                            12   MEANS OF TRANSPORT                                          38
    Development of the tour operator and travel agency sales in Germany        The most popular means of transport for holiday trips
    Cared for: tour operators market at a glance                               The 5 biggest airports in Germany
    Employees of travel agencies and tour operators                            Passenger volume in aviation
    Travel agencies make a difference                                          Cruise: more and more passengers on rivers and oceans
    Number of travel booking offices in Germany                                Ocean Cruises: passenger development
    Flight ticket sales of IATA-Airlines via travel agencies in Germany        The cruise market Germany

    DESTINATIONS IN GERMANY AND ABROAD                                    22    BUSINESS TRAVEL MARKET                                     46
    The 10 most popular travel destinations of all nations worldwide
                                                                               Development in the German business travel market 2018
    The 5 most popular city trips in Germany
                                                                               Top 5 MICE countries 2018
    The German holiday destinations worldwide
                                                                               Ranking MICE cities 2018

2                                                                                                                                           3
THE GERMAN TRAVEL MARKET - Facts and figures 2019 - Deutscher Reiseverband
BTW                                                                                                        Contribution of German tourists to

                                            TOURISM INDEX                                                                                        ECONOMIC DEVELOPMENT
                                                           Winter 2019                                                                                                 in developing and emerging countries

                            In 2019, Germans spent around 1.7 billion days on excursions and longer                                                            For example: German tourists spend 1.7 billion Euros in Central and South
                                journeys. This is shown by the current tourism index of the BTW.                                                            America/Caribbean. This leads to a direct contribution to the GDP of one billion
                              This is a slight decrease of 0.5 percent compared to the previous year.                                                      euros in this region. The indirect and induced effects contribute another 1.5 billion
                                                                                                                                                              Euros, so that tourism as a whole makes a contribution of 2.5 billion Euros.

    days
                                                                                                                                                                                                                                                       Tourists bring
                                                                                                                                                                                                                                                      5.4 billion €
                                                                                                                                                           19 billion €
    6%
                                                                                               1.71    1.70                                                                                                                          Balkan +
                                                                                                                                                                                                                                                              Direct
    5%
                                                                                               billion billion                                       German tourism contributes to the                                                 Asia
                                                                                                                                                    gross domestic product in developing                                                               2.6 billion €
                                                                                                                                                           and emerging countries
                                                                                                                                                                                                                                      Minor
    4%                                                                                                  -0.5 %
                                                                                                                                                                                                                                                          Total

    3%
                                                                                                                 +0.5 %                                                                                                                              7.5 billion €
                                                                                                                 (forecast)

    2%

    1%                                                                                                                                                                                                                                         South East Asia
    0%

    -1%
                                                                                                                                           South America                               Africa
                2012          2013          2014          2015           2016           2017   2018     2019     2020                                                                                                               Tourists bring
                                                                                                                                          Tourists bring                              Tourists bring                               3.5 billion €
                                                                                                                                         1.7 billion €                               2.9 billion €
           Germans' willingness to spend in travel days (forecast)                                                                                                                                                                         Direct
                                                                                                                              Direct contribution to GDP                                     Direct
                                                                                                                                                                                                                                    1.6 billion €
           Change in the number of travel days actually completed                                                                        1.0 billion €                                1.7 billion €
           in % compared with the previous year                                                                                                                                                                                        Total
                                                                                                                                 Total                                       Total
                                                                                                                                 2.5 billion €                                4.1 billion €                                       5.1 billion €

4                                                   Sources: BTW-Tourism index | Gfk 2019                                                                                        Source: BTW-Study “Development Factor Tourism"                                        5
THE GERMAN TRAVEL MARKET - Facts and figures 2019 - Deutscher Reiseverband
Tourism as a                                                                                                                                                       The
                                          GROWTH INDUSTRY                                                                                                                           ECONOMIC IMPORTANCE
                                                        in the German economy                                                                                                                          of the tourism industry at a glance

                                      The tourism industry secures almost three million jobs.

                                                                                                                                                                         70.8 milion                                           more than                                                    2.300
                                                                                                                                                                             holiday trips                                                                                             tour operators in
                                                                                                                                                                                                                                 50 %
                                                                                                                                                                 (of which > 40% are packages and                                                                                          Germany
The tourism industry secures and creates jobs and                                    Five percent increase: German travel                                                                                                of the tour operator trips
                                                                                                                                                                     linked travel arrangements                           the Germans book via
provides for extensive additional investments. According                             expenditure rises significantly                                               organised with the help of tour
to the study "Economic Factor Tourism", the gross value                                                                                                                                                                          travel agency
                                                                                                                                              ≈ 69.5 billion €       operators/travel agencies)
added* of the tourism industry amounts to over 105                                                                 ≈ 67 billion €
                                                                                      ≈ 65 billion €
billion euros.

    Taking into account indirect and induced effects, the                                                                              +                                 55.2 million                                                  1.3                                                 78.2 %
    total gross value added attributable to tourism amounts                                                                          3.6 %                            Passengers on holiday                                  Frequency of travel                                      Travel intensity
    to 213.5 billion euros. The tourism industry secures 2.9
                                                                                                                                                                      trips of 5 days or more                                (Average number of                                        (percentage of
    million jobs in Germany.
                                                                                                                                                                        (previous year: 54.1                                   holiday trips per                                    population travelling)
                                                                                                                                                                               million)                                            traveller)
    Total consumer spending by tourists in Germany
    amounted to 287.2 billion euros in 2015, including 224.6                              2017                         2018                         2019
    billion euros from domestic tourists alone.
                                                                                     * Gross value added: indicates the total value of all goods and
                                                                                     services produced, less so-called intermediate consumption.
    In 2019, Germans will again be among the largest net                             These are all goods and services processed or consumed
    foreign exchange earners in international travel. Travel                         during production. Indirect effects capture the gross value                         2.9 million                                         495.6 million                                                 ≈26 %
                                                                                     added of intermediate consumption suppliers. Induced effects                    Employees in the tourism                          Overnight stays by residents                              of the journeys of German
    expenditure abroad corresponds to 4.6 percent of the                             arise from the expenditure of additional income resulting from
    total private consumption of German citizens                                     direct and indirect effects.                                                      industry in Germany                                and non-residents in                                       citizens are spent in
    (2018: 4.7 percent).                                                                                                                                                 (= 7% of all jobs)                                 Germany in 2019                                          Germany. (74 % go
                                                                                                                                                                                                                                                                                   abroad, of which 8.4 %
                                                                                                                                                                                                                                                                                  are long-distance trips).*

                                                                                                                                                                                               Sources: DRV-Vertriebsdatenbank, Bundesverband der Deutschen Tourismuswirtschaft,
                                Source Text: Deutsches Institut für Wirtschaftsforschung, Statistisches Bundesamt, own calculations                                                           Statistisches Bundesamt, Forschungsgemeinschaft Urlaub und Reisen Reiseanalyse 2020
6                                                                                                                                                                                                                                                                                                                      7
                Source Graphic: GfK Mobilitätsmonitor (Services booked before departure for holiday and private trips with at least one overnight stay)                             *
                                                                                                                                                                                        The remainder is divided 2/3 between Mediterranean destinations and 1/3 between travelling by car to neighbouring countries.
THE GERMAN TRAVEL MARKET - Facts and figures 2019 - Deutscher Reiseverband
Market structure in the
                        GERMAN TOURISM MARKET
                                                                       2019

                                                                                                                                                         Distribution of total expenditure on private and holiday travel of German households with at
                                                                                                                                                         least one overnight stay

                                                                                                                                                             84.1                                  +3.9 % p.a.                         98.1
                                                                                                                                                           billion €                                                                 billion €
                                                                                                                                                                     8.4 %                         +1.8 % p.a.                         7.7 %

                                                                                                                                                                    21.9 %                         +1.2 % p.a.                        21.5 %

                                                                                                                                                                    69.8 %                         +4.3 % p.a.                        70.8 %
                 12 %                                                51 %                                                37 %
          Product portals                                  Tour operators /                                     Service providers
           and others                                       travel agencies                                     Online + Offline
                8.3 billion €                                    35.4 billion €                                        25.7 billion €
    Websites on which only one product                                                                           Airlines, train and car rental
    type is offered (e.g. hotel, flight, car
                                                         Bookings of tour operator trips
                                                                                                             companies, hotels, long-distance bus
                                                                                                                                                                      2015                                                              2019
                rental portals)                                                                                companies, event organisers etc.
                                                                                                                                                    Auxiliary expenditure in the        Travel services booked in the destination   Travel services booked before departure
                                                                                                                                                    destination
8          Source: GfK Mobilitätsmonitor (Services booked before departure for holiday and private trips with at least one overnight stay)                                                                                                                                    9
THE GERMAN TRAVEL MARKET - Facts and figures 2019 - Deutscher Reiseverband
Change in
                                 HOLIDAY BOOKINGS
                                                  by internet

                     Holiday bookings in comparison                                                                                          Evaluations by the Forschungsgemeinschaft Urlaub und Reisen (FUR) clearly show that in the
                                                                                                                                             past 20 years the share of organised travel via travel agencies and tour operators has increased
          Before                                                                                                                             significantly. Whereas in the pre-Internet age (1995) 41% of all holiday trips were booked via
          1995                    41 %                                    59 %                                                               tour operators and travel agencies, in 2018 a total of 49% of all trips were purchased as
                                                                                                                                             professional tour operator trips both from stationary travel agencies and online.

                                                                                                                                             The interesting thing is: The completely individually organized holiday has lost importance. Whereas in
          2018                 36 %                          30 %                      34 %                                                  1995, 59 percent of all holiday trips were made without professional assistance - travellers either called
                                                                                                                                             the guesthouse/hotel or tourist office directly or simply set off without prior reservation - the proportion
                                                                                                                                             has now fallen to just 34 percent. The evaluations of the FUR show that many of these former individual
                                                                thereof                                                                      travellers, who used to go on holiday spontaneously without planning, now book their travel in advance
                                                                                                                                             on the Internet.

                                                                                                                                             Conclusion:

                                                                                                                                             The growth in internet booking figures will be generated primarily from the segment of previously
                                                      13 % 17 %                                                                              individual organisers - and less from the segment of professionally organised travel.

                                                    Professionally organised
                                                    organised     individually

     Professionally organised                                                    Organised individually                                Online Bookings
     (classical / stationary via travel agencies or tour operators)              (Direct contact to pension/hotel or tourist office)   (Online travel agency / product portals / service providers)
10                                                                                                                                                                                                                                                          11
Development of the
                      TOUR OPERATOR AND TRAVEL AGENCY SALES
                                                                                   in Germany

                                                                                                                              35.4 billion €
 TRAVEL AGENCY AND           31.2 billion €
                                Total turnover
                                                            33.7 billion €
                                                                Total turnover
                                                                     2017
                                                                                            35.2 billion €
                                                                                                 Total turnover
                                                                                                       2018
                                                                                                                                        Total turnover
                                                                                                                                            2019

 TOUR OPERATOR
                                       2016

 MARKET IN GERMANY                                                                                                                                                  35.4
                                                                                                                                                   35.2
                     Turnover in billion Euro                                                                                 33.7
                                                                                                        31.2
                                                                                  29.4
                                                            27.1                                                                       26.4                  26.9
                                                                                            25.8                 25.2
                                      23.7                            24.1
                     21.6 22.0                  21.8

                        2005               2010                  2012                  2014                  2016                 2017                  2018        2019

                          Tour operators                  Travel agencies (incl. Business Travel)

12                               Source: GfK Mobilitätsmonitor (Services booked before departure for holiday and private trips with at least one overnight stay)           13
Cared for:                                                                                        Employees of
                      TOUR OPERATORS MARKET                                                                                             TRAVEL AGENCIES AND TOUR OPERATORS
                                                        at a glance

     The largest tour operators in                                                      Tour operators'                                           In 2019, travel agencies and tour operators employed
      German-speaking countries                                                         market shares                                                   71,368 persons (previous year: 70,897).

                                Sales in million                                        Based on the total turnover of the German
                                 euros in 2019                                          tour operators in the German-speaking
                                                                                        region (including Austria and Switzerland) in
                                                                                        2019 of 40.6 billion euros

             7.253                                               TUI*                                     17.9 %

                        3.440                               DER Touristik                          8.5 %

                         3.360                            Thomas Cook**                             8.3 %

                             3.200                                FTI                             7.9 %

                                 2.110                      Aida Cruises                       5.2 %

                                  1.450                        Alltours                       3.6 %

                                   1.370               Schauinsland Reisen                    3.3 %

                                                               Other                                                       45.2 %

                     Sources including Graphic page 13: own calculations, FVW Dossier „Deutsche Veranstalter 2019“
14                                                                                                                                                             Source: Bundesagentur für Arbeit          15
                                       * including TUI Cruises + HLKF; **including Condor flight only
Number of
                                     TRACEL AGENCIES                                                TRAVEL BOOKING OFFICES
                                               make a difference                                            in Germany

     Sales development in billion Euros (holidays and business travel)

                              25.8                    26.4       26.9
                                          25.2
       22.0       21.8                                                          Business Travel
                                                                                7.8 (29.0 %)

                                                                                                  11.116                                    11.029

       2005       2010        2014        2016        2017       2018
                                                                         Private customer
                                                                         business
                                                                         19.1 (71.0 %)
     System-based distribution, 2018
     		                               19.4 %
                                      20.8 %
                                      54.1 %
                                      94.3 %
                                                                                                   2017                                      2018
                                       5.7 %

                                      100 %

16                                                                                                         Source: DRV-Vertriebsdatenbank            17
The 5 largest travel agency organisations 2018                                                                                          Travel agency density by federal states 2018
     Turnover in billion Euros (sales outlets)                                                                                               Number of travel agencies per 100,000 inhabitants

     4.95                     4.12
       (2.442)                                         3.93                                                                                                                                9.5
                              (5.177)
                                                       (1.503)
                                                                                                                                                               11.5                      Schleswig-
                                                                                                                                                              Hamburg
                                                                                                                                                                                          Holstein                    12.1
                                                                                                                                                                                                                  Mecklenburg-
                                                                                1.89                     1.57                                                                                                     Western Pomerania
                                                                                  (46)
                                                                                                          (302)

                                                                                                                                                                                          11.3
                                                                                                                                                                                      Lower Saxony
                                                                                                                                                     14.2
       DER                    RTK-                    TUI                       BCD                    LH City                                       Bremen                                                                    12.5          13.0
                                                                                                                                                                                                                             Brandenburg     Berlin
     Touristik               Group                  Germany                    Travel                  Center                                                                                               14.0
                                                                                                                                                                                                         Saxony-Anhalt
                                                                                                                                                                  12.9
                                                                                                                                                                North Rhine-
                                                                                                                                                                Westphalia-
     Share of early and late bookers 2018                                                                                                                                                                                    17.7
                                                                                                                                                                                                       18.4                  Saxony

     in percent
                                                                                                                                                                                 12.1                 Thuringia
                                                                                                                                                                                 Hesse

                                              12.1 %                                        Trips booked at the agency were booked on                          11.6
     < 1 month
                                                                   23.9 %                   average 117 days before the start of the trip,                    Rhineland-
                                                                                                                                                              Palatinate
                                                                                                                                                                                                                                   12.4
                                                                                            with online bookings lasting 86 days.                                                                                                ø Germany
                                                 13.7 %
     ≤ 2 months
                                                         18.0 %
                                                                                                     at the travel agency
                                             11.6 %                                                                                                                                                         11.6
     ≤ 3 months                                                                                      Booked online
                                                                                                                                                                               11.2                         Bavaria
                                               12.5 %
                                                                                                                                                    13.2                       Baden-
                                                             20.7 %                                                                                Saarland                    Wuerttemberg
     ≤ 5 months
                                                     16.2 %
                                                                               31.0 %
     ≥ 6 months                                             20.0 %

18                Sources: FVW-Dossier „Deutscher Reisevertrieb 2018“, Publication date June 2019, GfK Travel Insights                                                                                                                                19
Flight ticket sales of
             IATA-AIRLINES
                                     via travel agencies in Germany                                                            The online travel market 2019                                        How much do customers
                                                                                                                                                                                                    spend per online booking?
     Air ticket sales in Germany processed via the Billing and Settlement Plan
                                                                                                                               Main destination airports for online bookings
                                                                                                                                                                                                                      over 3.000 €:   10.3 %
     (BSP) accounting system of the international air transport association IATA.                                              (shares, mainly package tours)

     In billion euros

         11.3                11.3                   10.9                  11.4                   11.0                   10.9                                                                                          2.500–2.999 €: 7.8 %
                                                                                                                                   31.3 %                 19.0 %
                                                                                                                                    Antalya           Palma de Mallorca

                                                                                                                                                                                                                      2.000 –2.499 €: 12.9 %
         2014                2015                   2016                   2017                  2018                   2019

                                                                                                                                                                                                                      1.500–1.999 €: 20.1 %
     The largest travel agencies in the business travel segment in Germany
                                                                                                                                   19.1 %                   5.5 %
     not listed are: American Express, HRG Germany, Carson Wagonlit (CWT) and Egencia, which do not publish
                                                                                                                                   Hurghada              Fuerteventura
     figures. According to estimates, their turnover in each case is less than one billion euros.                                                                                                                     1.000–1.499 €: 27.2 %

     Turnover 2018, in billion euros

          BCD Travel                                                                                                    1.89                                                                                          500 – 999 €:    18.8 %

      DER / Derpart                                                                     1.24                                       5.0 %                    6.3 %
     Lufthansa City                                                                                                               Las Palmas               Heraklion                                                  0 – 499 €:      3.1 %
      Center (LCC)
                                                                        0.90

                  TUI*                                        0.68
                                  TUI (First Business Travel plus corporate service revenues from leisure offices)
                                *
20                                                                                                                                                                             Sources: Amadeus Top 10 Analyse 2019                            21
                   Sources: International Air Transport Associaton (IATA), FVW Dossier „Deutscher Reisevertrieb 2018“
The 10 most popular
                                   L
                                   O                           TRAVEL DESTINATIONS
                                   N
                                   D                                                       of all nations worldwide
                                   O
                                   N

 DESTINATIONS
                                          W                  In 2019, 1.5 billion (2018: 1.4 billion) international tourist arrivals were counted
                                          I                 worldwide. This corresponds to an increase of 3.8 percent compared to 2018. As
                                          E
                                                            in the years before, France counted the most visitors worldwide in 2019.
                                          N

 IN GERMANY AND                                 Visitors in 2019 in million

 ABROAD
                                                         France                                                                           90.2*
                                                          Spain                                                                    83.7*
                               B                           USA                                                                     78.7*
                              A
                             R                            China                                                        67.6*
     P                      C
                           E                               Italy                                                       64.7*
      A
       R                  L
                         O
                                                         Turkey                                         52.2*
           I
               S        N
                                                         Mexico                                     44.9*
                       A
                                                     Thailand                                     39.7*
                   B               A
                   E                                Germany                                       39.4*
                                    G
                   R                 R
                                                Great Britain                                   36.9*
                   L                  A
                   I
                   N
                                              742 million            364 million              220 million                      71 million           64 million
                                               (50.8 %                (24.9 %)                  (15.1 %)                        (4.9 %)               (4.4 %)
                                                Europe               Asia/Pacific               North and                        Africa             Middle East
                                                                                              South America

22                                                                                   Source: UNWTO, *own projections                                              23
The 5 most popular                                                                                                                The
                                                      CITY TRIPS                                                        GERMAN HOLIDAY DESTINATIONS
                                                      in Germany 2019                                                                                                 worldwide

        Not only the international metropolises, but also Germany's cities have been attracting a               Number of holiday trips of five days or more 2019
       growing number of travellers from all over the world for years. They have become popular
                             cultural, event, leisure and shopping hot spots.

     By guest arrivals, in million visitors
                                                                                                                                                                            other countries     Mediterranean (regions directly
                                                                                                                                                                                    3.3 %        bordering the Mediterranean)
                                                                                                                                                                                              37.9 %

                                                                                                                                                          Germany

                                                                                                                70.8 million                                    26 %

                                                                                                                long holiday trips of the Germans
        13.5            13.9                          8.3               8.7                       7.2    7.6
         2018            2019                         2018              2019                      2018   2019
                                                                                                                73.6 %
                                                                                                                thereof abroad
             Berlin*                                     Munich*                                   Hamburg*
                                                                                                                26.4 %
                                                                                                                thereof Germany

                                                                                                                                                    Long distance travel
                                                                                                                                                                8.4 %

                                                                                                                                                                   Scandinavia                  Western Europe (GB,
                                                                                                                                                                 (DK, N, S, FIN)                IRL, F, NL, CH, A)
                                                                                                                                                                           3.2 %                13.3 %
                                5.9            6.3                             3.7         3.8                                                                      Eastern Europe
                                2018           2019                            2018        2019                                                                     (H, CZ, PL, RUS etc.)
                                                                                                                                                                                    7.2 %
                             Frankfurt a.M.*                                          Cologne*

                                          Source: Statistische Landesämter
24                                                                                                                                                               Source: Reiseanalyse 2020                                        25
                                              * own projection
The 10 most popular                                                                                          The 10 most popular
     DOMESTIC DESTINATIONS                                                                                   FOREIGN DESTINATIONS
                                    within Germany                                                                                               for Germans

     Share of all holiday trips of five days or more 2019                                         Share of all holiday trips of five days or more 2019

                                                                                                   Spain                                                                                              12.7 %
                                      4.5 %
                                     Schleswig-
                                                                  5.6 %
                                        Holstein
                                                             Mecklenburg-                          Italy                                                                              8.7 %
                                                           Western Pomerania

                                                                                                   Turkey                                                             6.3 %
                                       3.7 %
                                   Lower Saxony
                                                                           0.9 %         1.2 %     Austria                                                 4.7 %
                                                                        Brandenburg      Berlin

                 1.4 %                                                                             Greece                                              4.1 %
               North Rhine-
               Westphalia-
                                                                         0.9 %                     France                                          3.6 %
                                                  0.8 %                  Saxony
                                                 Thuringia
                                                                                                   Croatia                                   2.7 %

                                                                                                   Poland                                    2.7 %
                                                         5.0 %
                                                          Bavaria                                  Netherlands                             2.4 %
                              2.1 %
                             Baden-
                           Wuerttemberg                                                             Egypt                               2.0 %

26    Source: Reiseanalyse 2020. Note: Selection of destinations, do not add up to 100                             Source: Reiseanalyse 2020. Note: Selection of destinations, do not add up to 100            27
Expenditure by Germans on their trips abroad*
     TRAVEL INCOME AND TRAVEL EXPENSES                                                 Expenditure in billion euros
                                                                                                                                                                                        82.7
                                 of Germans                                                                                                                78.8             80.9
                                                                                                                         69.9             72.1
                                                                                         58.4           58.9

                                                                                         2005           2010             2015             2016             2017             2018        2019

                                                                                       Germany's income from international travel
                                                                                       Income in billion euros

                                                                                                                         33.2                              35.3             36.4        36.5
                                                                                                                                          33.8
                                                                                                        26.2
                                                                                         23.5
           Income                                                       Expenses

         36.5 billion €                                            82.7 billion €
           The world loves                                              Germans love
              Germany                                                     the world
                                                                                         2005           2010             2015             2016             2017             2018        2019

28               Source: own projections based on Deutsche Bundesbank                            Source: own projections based on Deutsche Bundesbank, *Including all expenses abroad          29
The average                                                                The 10 most popular
                                         DURATION                                                      SHORT TRIP DESTINATIONS
                                         of main holiday trips                                                   of Germans in Germany

      Ø length of stay in days (main holiday trips)

                                                                                           Share of all short breaks, travel duration two to four days 2019

                                                                                                                             3.4 %
                                                                                              6.3 %                         Schleswig-
                                                                                              Hamburg                          Holstein                 5.1 %
                                                                                                                                                     Mecklenburg-
                                                                                                                                                     Western Pomerania

                                                                                                                             6.0 %
                                                                                                                          Lower Saxony
                                                                                                                                                                                7.5 %
                                                                                                                                                                                Berlin

        13 days                             13.0                             13.1   13.2                7.8 %
                                                                                                      North Rhine-
                                            2018                             2017   2016               Westphalia
       was the average
     duration of travel in                                                                                                                                       5.9 %
                                                                                                                                                                 Saxony
            2019.                                                                                                      4.1 %
                                                                                                                       Hesse

                                                                                                                                              12.0 %
             13.2                           13.4                             15.1   17.4                                                        Bavaria
             2010                           2008                             1998   1983                             5.5 %
                                                                                                                     Baden-
                                                                                                                   Wuerttemberg

30                                               Source: Reiseanalyse 2020                   Source: Reiseanalyse 2020. Note: Selection of destinations, do not add up to 100            31
The 10 most popular
                                        SHORT TRIP DESTINATIONS                                                                     SHORT BREAKS IN GERMANY AND ABROAD
                                                 of Germans abroad                                                                                                             by Germans

             Share of all short breaks, travel duration two to four days 2019                                                       Travel duration two to four days in 2019

                                                                                                                                                                 Abroad
     Austria                                                                                                                4.2 %                                21.3 million (25 %)
                                                                                                                                                                 in it 8.3 million (10 %) City trips

     Netherlands                                                                                                    3.4 %

     France                                                                                                      3.1 %
                                                                                                                                                                                                                        83. 8 million
     Spain                                                                      1.9 %                                                                                                                                     total trips

                                                                                                                                                                 Domestic
     Czech Republic                                                             1.9 %                                                                            62.5 million (75 %)
                                                                                                                                                                 in it 31.1 million (37 %) City trips

     Italy                                                                    1.8 %

     Great Britain                                                         1.7 %
                                                                                                                                    Day trips made by Germans 2019
     Poland                                                   1.2 %                                                                 Number of one-day private trips in thousands (from 50 km distance)

     Belgium                                              1.0 %                                                                        Germany                                                                          415.025
                                                                                                                                         Abroad            26.895
     Denmark                                           0.9 %                                                                                Total                                                                         441.920

32                            Source: Reiseanalyse 2020. Note: Selection of destinations, do not add up to 100                                                      Sources: Reiseanalyse 2020, GfK Mobilitätsmonitor                   33
The most popular                                                                                                     All
                                CITY DESTINATIONS                                                                                        OVERNIGHT STAYS
                                               for Germans                                                                                              within Germany

                                                                                                              At 495.6 million (2018: 477.6 million), the total number of overnight stays within Germany was up 18
                                                                                                             million (plus 3.7 per cent) on the previous year. The number of overnight stays by German visitors rose
     Domestic destinations: Share of all short breaks, travel duration two to four days 2019                   by 16.8 million to a current 405.7 million, while overnight stays by foreign visitors were 2.2 million
                                                                                                                                      (plus 2.5 per cent) higher than in 2018 at 87.7 million.

                                                                                                                    Overnight stays of German visitors

                                                                                                             2016                                                                                    366.5 million
                                                                                                             2017                                                                                     375.7 million (+3.0 %)
     7.5 %                6.3 %              3.4 %                 2.2 %            2.0 %         1.5 %      2018                                                                                      389.9 million (+3.8 %)
        Berlin           Hamburg             Munich                Dresden          Cologne       Bremen     2019                                                                                        405.7 million (+3.9 %)

                                                                                                                    Overnight stays by foreign visitors

                                                                                                             2016                    80.8 million
                                                                                                             2017                    83.9 million (+4.0 %)
     Foreign destinations: Share of all short breaks, travel duration two to four days 2019                  2018                     87,7 million (+4.5 %)
                                                                                                             2019                     89.9 million (+2.5 %)

                                                                                                                        30.340           963.690              1.778.452                  95€              71.5%
                                                                                                                         Companies          Rooms                    Beds            Ø Room rate          Ø Room
     1.4 %            1.2 %               1.1 %                      1.0 %             0.8 %     0.6 %                                                                                                    occupancy
        Paris          London              Vienna                      Prague        Amsterdam   Barcelona

                                                                                                                                       Sources: Statistisches Bundesamt, Hotelverband Deutschland (IHA)
34                                             Source: Reiseanalyse 2020                                                                                                                                                    35
The most important
                            SOURCE MARKETS
                                          for Germany

     Share of all overnight stays from abroad

                                                                                             6.4 %                     5.3 %                  4.8 %
                                                                                        Great Britain                 Austria                France

        12.2 %                                               8.6 %
                                                             Switzerland
                                                                             7.7 %
          Netherlnds                                                          USA
                                                                                     4.7 %              4.2 %                       4.0 %             3.7 %
                                                                                     Italy              Denmark                     China*            Belgium

36                                         Source: Statistisches Bundesamt                                        *incl. Hongkong                               37
loremz                                                         The most popular

           lorem               MEANS OF TRANSPORT
           Lorem                                            for holiday trips

       M

MEANS OF TRANSPORT           German holiday trips of 5 days or more, percentage share

                                                                                                           5%
                               6%              6%                 6%                  5%                             5%     6%
                     Train     7%              7%                 6%                  6%                   7%        6%     6%

                      Bus      30 %           32 %               34 %                39 %                40 %        41 %   42 %

                     Plane

                     Car

                               55 %           53 %               52 %                47 %                46 %        45 %   43 %

                               2000           2005               2010                2016                2017        2018   2019

                                                  Difference to 100 percent: other means of transport such as ship
38                                                                                                                                 39
                                                                    Source: Reiseanalyse 2020
The 5 biggest
                                        AIRPORTS                                                                              PASSENGER VOLUME
                                             in Germany                                                                                             in aviation

     Number of passengers in millions                                                                           In 2019 a total of 248.1 (2018: 244.3) million passengers took off or landed at German airports.
                                                                                                                  This is 3.8 million passengers more than in 2018 and represents an increase of 1.5 percent.
                                                                                                                                   Growth in intra European air traffic amounted to 2.3 percent.
                                                                                                         Intercontinental traffic grew by 2.7 percent. There was a decline of 1.9 percent in domestic German air traffic.

                                                        17.3 million
                                                              Hamburg

                                                                                                                                                                                                       Intercontinental
                                                                                                                                                                                                       43.6 million
                                                                                                                                                                                                       (17.6 %)
       25.5 million                                                             35.6 millio.
           Düsseldorf
                                                                                         Berlin
                                                                             24.2 million 11.4 million
                                                                                TXL        SXF
                                                                                                          248.1       millon
                                 70.5 million                                                              Total air passengers
                                                                                                              (excluding transit)
                                     Frankfurt a. M.

                                                                                                                                                                                                       Germany
                                                                                                                                                                                                       46.2 million
                                                                                                                                                                                                       (18.6 %)
                                                                                                                                                                                       Europe
                                                                                                                                                                               158.0 million
                                                       47.9 million                                                                                                              (63.7 %)
                                                              Munich

40                               Source: Arbeitsgemeinschaft Deutscher Flughäfen (ADV)                                                  Source: Arbeitsgemeinschaft Deutscher Flughäfen (ADV)                               41
Transport performance of the railways in Germany                                                                           CRUISES
      Number of passengers transported
                                                                                                                     More and more passengers on rivers and oceans

                                                                                             2,9
                                                                                             billion
                                                                               2,9 billion
                                             2,8 billion 2,8 billion
                               2,7 billion                                                                                                                           Growth
     2,6 billion 2,6 billion
                                                                                                       2019
                                                                                                                                                               +1000 %
                                                                                                       3.1 million

                                                                                                                                             2018
                                                                                                                                             2.73 million

                                                                                                              2005
                                                                                                              965.000
                                                                                                                                                                                 2010
                                                                                                                                                                          1.7 million

        2000         2005         2015           2016             2017           2018        2019

                                                                                                                                   2000
                                                                                                                                   567.000
                                                                                                                          1995
                                                                                                                     309.000
42                                           Source: Statistisches Bundesamt                                                                                                            43
Ocean Cruises:                                                                                                       The
                             PASSENGER DEVELOPMENT                                                                                   CRUISE MARKET
                                      Worldwide passenger numbers in millions                                                                           Germany

                                                                                                Ocean Cruises
                                                                                                                                             2016                      2017                        2018                       2019
     Number of passengers worldwide
                                                                                                Number of passengers                  2.018.142                   2.188.473                  2.230.000                  2.580.000
      have risen by 36% since 2014.
                                                                                        30.00
                                                                                28.52           Ø Travel time                          8.9 nights                 8.9 nights               9.1 nights                   9.1 nights
                                                                26.70
                                             24.70
                  22.04          23.00
                                                                                                River cruises
                                                                                                                                             2016                       2017                        2018                       2019
                                                                                                Rhine, Danube
                                                                                                Turnover                             449 million €* 501 million €*                         591 million €*              653 million €*

                                                                                                Number of passengers                     435.586                    470.398                    496.270                    541.133
                                                                                                Ø Travel price                           1.030 €*                  1.065 €*                    1.191 €*                  1.207 €*
                                                                                                Ø Travel time                          6.9 nights                 6.8 nights                 7.1 nights                7.0 nights

                    2014          2015         2016                2017          2018    2019

44                                             Source: CLIA Europe Statistics                              Sources: CLIA Deutschland (estimates), River numbers – IG RiverCruise * Turnover without travel: Ticket revenue from/to port   45
Development in the German
                                                  BUSINESS TRAVEL MARKET
                                                                                   2018

BUSINESS TRAVEL MARKET                                                                    2016                        2017          2018

                         Number                                                   183.4 million               187.5 million      189.6 million
                         Average costs                                                   310 €                        307 €          310 €
                         Costs per person / day                                          155 €                        157 €          162 €
                         Total overnight stays Business Travel                     74.3 million                 72.5 million     72.5 million
                         thereof companies with10-500 employees                   39.7 billion €              40.6 billion €     41.3 billion €
                         thereof companies with >500 employees                    11.9 billion €                                 12.2 billion €
                         Total costs                                              51.6 billion € 52.5 billion € 53.5 billion. €

                                                                In 2018 there were a total of 189.6
                                                                million business trips from Germany.

46                                                Source: Verband Deutsches Reisemanagement (VDR) – Geschäftsreiseanalyse 2019               47
TOP 5                                                                                                     Ranking
                                   MICE COUNTRIES                                                                                               MICE CITIES
                                             worldwide 2018                                                                                              worldwide 2018

     Number of trade fairs                                                                                      Number of congresses in the 5 most important congress cities

      947                                                                                                           P
                                                                                                                    A             212
                                                                                                                    R
                                                                                                                    I
                                                                                                                                                                    V
                                                                                                                                                                    I               172
                                                                                                                    S                                               E
                             642                                                                                                                                    N
                                                      595                                                                                                           N
                                                                                579                  574
                                                                                                                                                                    A

                                                                                                                                          M
                                                                                                                                          A         165                         B
                                                                                                                                                                                A        163
                                                                                                                                                                                                            B
                                                                                                                                                                                                            E   162
                                                                                                                                                                                R
                                                                                                                                          D                                                                 R
                                                                                                                                                                                C
                                                                                                                                          R                                     E                           L
        USA           Germany                      Spain                   France               Great Britain                             I                                     L                           I
                                                                                                                                                                                O                           N
                                                                                                                                          D                                     N

48                      Source: ICCA – International Congress and Convention Association 2018                                       Source: ICCA – International Congress and Convention Association 2018             49
Imprint
                       YOUR CONTACTS
                                                  at DRV

     As the central association, the DRV represents the travel industry in Germany and is primarily
     committed to the interests of tour operators and travel agents. Behind the DRV is a significant
       economic force: its members generate the majority of sales in the tour operator and travel
        agent market. Several thousand member companies, including numerous tourism service
      providers, make the DRV a strong community that bundles the diverse interests - in line with
                               the motto "The voice of the travel industry."

     Norbert Fiebig                       Dirk Inger                                    Olaf Collet
     President                            Managing Director                             Head of statistics
     fiebig@drv.de                        inger@drv.de                                  collet@drv.de

     Torsten Schäfer                      Dr. Ellen Madeker                             Kerstin Heinen
     Head of communications               Head of strategy                              Head of tourist communications
     schaefer@drv.de                      madeker@drv.de                                heinen@drv.de

                                This brochure is available on the Internet at drv.de.
50                                              Berlin, March 2020
L
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Deutscher Reiseverband
 Lietzenburger Straße 99
            10707 Berlin

      T +49 30 28406-0
           info@drv.de
                 drv.de
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