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THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
JUNE 2022

THE METAVERSE
 OPPORTUNITY OR
   OBLIVION?

               PLUS QANTAS
             SPREADS WINGS
            INTO PACKAGING,
              P&O EXPLORES
           BRISBANE & MORE
THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
CONTENTS

                                                                                                                                                                                                                                                                      22
                                                                                                                                                                                                                                                                                                         COVER STORY
                                                                                                                                                                                                                                                                                                         22 The Metaverse:
                                                                                                                                                                                                                                                                                                            opportunity or oblivion
                                                                                                                                                                                                                                                                                                              Rapidly approaching with its
                                                                                                                                                                                                                                                                                                              sights set on transformation,
                                                                                                                                                                                                                                                                                                              the Metaverse is coming
                                                                                                                                                                                                                                                                                                              to change the nature of
                                                                                                                                                                                                                                                                                                              technology as we know it. But
                                                                                                                                                                                                                                                                                                              what actually is the Metaverse

                                              Welcome back!
                                                                                                                                                                                                                                                                                                              and what does it mean for the
                                                                                                                                                                                                                                                                                                              future of travel? Adam Bishop
                                                                                                                                                                                                                                                                                                              investigates.

     The Kimberley, Indonesia, Papua New Guinea, New Zealand... As Le Soléal joins Le Lapérouse                                                                                                                                                                                                          MONTHLY
 in Australian waters in May, there are now even more options for close to home exploration in 2022!                                                                                                                                                                                                     04 State of the industry
                                                                                                                                                                                                                                                                                                         10 Issues and trends
                                                                                                                                                                                                                                                                                                         20 Mental Health Spotlight
                                                                                                                                                                                                                                                                                                         28 Cruise
                                                                                                                                                                                                                                                                                                         34 Last word
       Wild Landscapes of
    Kimberley & South East Asia                                                                                                                                                                                                                                                                          COLUMNS
              Broome to Bali
                                                                                                                                                                                                                                                                                                         04 From the publisher
       14 nights aboard Le Lapérouse
         Departs 5 September 2022                                                                                                                                                                                       12                    28                                                         10 AFTA View
    Includes transfer from city centre to pier                                                                                                                                                                                                                                                           16 CATO View

     Book early and save up to 20%*                                                                                                                                                                                                                                                                      33 CLIA View

            Ancient Cultures of
            Papua New Guinea
           Cairns to Honiara
       10 nights aboard Le Soléal
 Departs 11 October & 1 November 2022
  Includes transfer & flight Honiara/Brisbane
     Book early and save up to 25%*
                                                                                                                                                                                                                                                                                                This month’s contributors
                                                                                                                                                                                                                                                                                                   Dean Long, Brett Jardine, Joel Katz, Tim Hoopmann
   Pacific Islands Discovery with
       National Geographic
            Nouméa to Auckland
          10 nights aboard Le Soléal
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          Departs 22 November 2022                                                                                                                                                                                     Editor in Chief and Publisher – Bruce Piper   National Sales Manager                   Macquarie Park NSW 2113 Australia
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                                                                                                                                                                           travelBulletin has an average               Anna Piper                                    lisa.maroun@travelbulletin.com.au
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                                                                                                                                                                                                                       anna.piper@traveldaily.com.au                 ART                                     www.travelbulletin.com.au
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*Book early and save is based on the Ponant Bonus offer, Ponant Bonus is yield managed and may change at any time without notice. More terms and conditions apply, visit
                       au.ponant.com for more information. ABN: 35 166 676 517. Photographs : © PONANT Laure Patricot, Nick Rains / Adobe Stock.                                                                                                                                                                          travelBulletin JUNE 2022    3
THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
STATE OF THE INDUSTRY

                                                                                                                                                                “
                                                                                                                        earning and lounge benefits

    From the
                                              ALTHOUGH there hasn’t been a
                                              single word of official comment,
                                                                                   of Premium Leisure, Danielle
                                                                                   Galloway and a number of other
                                                                                                                        also apply with Qantas.
                                                                                                                          The move is part of VA’s        We are thrilled        NEW SEASON FOR MAYO
                                              last month’s revelation of the       yet-to--be-appointed members.
    publisher                                                                                                                                             to welcome
                                                                                                                        strategy to expand its
                                              new Link Travel Group must have        The group will be led by former    “virtual” international network
                                              absolutely rocked Helloworld         Magellan/Helloworld Business         through alliances with other      these superb
    Bruce Piper                               Travel, which has lost two of its    Travel exec Scott Darlow, who        carriers, which also includes     Australian
                                              highest profile member agencies      left HLO without notice earlier      a newly ACCC-ratified pact
                                              and surely faces the prospect of     this year and has presumably
                                                                                                                                                          properties
                                                                                                                        with United Airlines.
                                              more to follow.                      since been on “gardening leave”.                                       to DayAway,
                                                Link is an invitation-only joint     The expiry of contracts signed
                                                                                                                        SAA commission cut                and know the
                                              venture created by Spencer           when Helloworld acquired
                                              Group and the Goldman Travel         Magellan was always going to         SOUTH African Airways has         market will
                                              Corporation, which pre-pandemic      create uncertainty within the        become the latest carrier         embrace the
                                              are together estimated to have       group - compounded by the            to announce it will reduce        immediacy of
                                              comprised at least $600 million      ructions of the pandemic - but       BSP base commission for                                BARRY Mayo last month announced his retirement,
                                              in TTV for Helloworld.               until now most departures have       travel agents in Australia        booking, the         drawing the curtain on over six decades of stellar
                                                Spencer Group CEO Penny            been to join CT Partners.            and NZ on flights operating       diversity of day     travel industry leadership. His diverse career saw him
                                              Spencer was also a key player          Link provides a compelling         from the local market - even                           work with six different airlines, before becoming MD of
                                                                                                                        though it does not have an
                                                                                                                                                          experiences          Insight International Vacations in 1993 and then CEO
                                              in Magellan Travel, having been      alternative for top performing
                                              a director of the group when it      independent agencies, and            international fleet capable       and gifting          of Harvey World Travel from 1997 to 2005.
                                              was controversially acquired by      the impact on Helloworld’s TTV       of flying here and has not        opportunities          In 2007 he was appointed Chair of House of Travel
                                              Helloworld about four years ago.     and therefore ability to exact       announced plans to resume                              Australia, overseeing the acquisition and growth of
                                                Goldman has also long              overrides from suppliers should      its long-haul services.
                                                                                                                                                          within our           TravelManagers, Hoot Holidays and World Travel
                                              been a flagship agency in            not be underestimated.                 Like other fork-tongued         collection in        Professionals/Orbit World Travel, while on an industry
                                              the Helloworld for Business            MEANWHILE next month               commission-cutters, SAA           Australia and        level he’s served as Chair of CT Partners and in other
                                              network, with both companies         will see some significant new        stressed its “ongoing                                  key roles including Chairman of IATA’s Australian
                                                                                                                                                          internationally.

                                                                                                                                                                ”
                                              having multiple offices and          initiatives from travelBulletin.     commitment to working with                             Travel Agency Program. Mayo had initially intended
                                              business operations.                   While maintaining our strong       our valued travel partners”,                           to retire after his 75th birthday in late 2019, but
                                                The intriguing move sees them      reputation for accurate, incisive    adding the decision was “key                           deferred his departure due to the pandemic.
                                                                                                                                                           Lynne Ireland,
                                              now align with Flight Centre,        commentary, our content will         to our recovery strategy”.        Chief Commercial       In a blast from the past he’s pictured at the opening
                                              which owns 60% of Link and will      include new digital options to         The cut from 5% to just 1%      Officer, DayAway     of Tourism Australia’s UK offices on 24 January 2005
                                              provide members with a range         further reinforce travelBulletin’s   is applicable from 01 July -                           with HWT UK MD John Donnelly - alongside then
                                              of services including access to      position as the number one           the same date as the looming                           Australian Minister for Tourism Fran Bailey and none
                                              its rich product portfolio and       source for travel and tourism        reduction from Qantas and                              other than former PM Scott Morrison, who at the time
                                              distribution capabilities.           industry opinion, news & views.      other key industry suppliers.                          was head of Tourism Australia.
                                                An independent Link board            The enhancements will include
                                              of directors will include Penny      a new website, regular EDMs          DayAway to boost                                     Lynne Ireland announcing      opportunities within our
                                              Spencer and Anthony Goldman,         and more, alongside periodic
                                              alongside Flight Centre’s Head       e-magazines, so watch your inbox!    hotel yields                                         initial Australian partners   collection in Australia and
                                                                                                                                                                             including the Park Hyatt      internationally,” she said.
                                                                                                                        THE Australian launch of
                                                                                                                                                                             Sydney, The Langham
                                                                                                                        DayAway offers a new option
                                                                                                                        for the hospitality sector
                                                                                                                                                                             Sydney, Jackalope             Qantas picks Airbus
                                                                                                                                                                             Mornington Peninsula and
IN                   Virgin aligns with Qatar Airways                  able to fly onward to VA’s Australian domestic
                                                                       and short-haul international network.
                                                                                                                        to easily offer daytime
                                                                                                                        experiences to outside
                                                                                                                                                                             COMO The Treasury Perth.      QANTAS last month

BRIEF                A WIDE-RANGING new alliance between Virgin                                                                                                                “We are thrilled to         confirmed an order for
                                                                         Reciprocal loyalty benefits will apply,        guests, maximising the use
                     Australia and Qatar Airways shows just how                                                                                                              welcome these superb          12 Airbus A350-1000
                                                                       allowing points earning and burning and          of sometimes underutilised
                     much the pandemic has changed aviation. The                                                                                                             Australian properties to      aircraft which will be used
                                                                       lounge access for top tier frequent flyers.      in-house facilities.
                     strategic partnership will see Virgin Australia                                                                                                         DayAway, and know the         to operate the highly
                                                                       The deal has been cemented despite Virgin          The technology platform
                     codeshare on QR flights to about 140 global                                                                                                             market will embrace the       anticipated “Project
                                                                       Australia also having an alliance with Etihad    was launched in Singapore
                     destinations, and will also provide an inbound                                                                                                          immediacy of booking,         Sunrise” ultra-long haul
                                                                       Airways, and Qatar Airways being a member        last year by founder Martha
                     feed for Qatar Airways passengers who will be                                                                                                           the diversity of day          non-stop flights to Australia
                                                                       of oneworld, which means reciprocal points       Waslen, with Sydney-based
                                                                                                                                                                             experiences and gifting                Continues over page
                                                                                                                        Chief Commercial Officer

4   travelBulletin JUNE 2022                                                                                                                                                                                       travelBulletin JUNE 2022   5
THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
STATE OF THE INDUSTRY

                                                                                                                          DATA ROOM
                                                                        “
Continues from previous page       a proposed Scheme of                             experiences,” he said.
                                   Arrangement.                                       During COVID-19 CABN
from anwhere in the world                                         We know           saw 90%-plus occupancy
                                                                                                                              MAIN DOMESTIC ROUTES                                                                     VISITOR ARRIVALS                                                 RESIDENT RETURNS
- including New York and           Intrepid buys into             the CABN          rates, with the companies                                  Top 10 domestic                                                Top 10 destinations, March 2022                                       Top 10 destinations, March 2022
London - from late 2025.                                                            targeting almost seven-fold
   The four-class aircraft will    tiny house maker               product is        growth to 26,000 room
                                                                                                                                           city pairs, March 2022                                         Country of
                                                                                                                                                                                                          residence
                                                                                                                                                                                                                                    Mar
                                                                                                                                                                                                                                    2019
                                                                                                                                                                                                                                            Mar
                                                                                                                                                                                                                                            2021
                                                                                                                                                                                                                                                        Mar
                                                                                                                                                                                                                                                        2022
                                                                                                                                                                                                                                                                    change -
                                                                                                                                                                                                                                                                    original
                                                                                                                                                                                                                                                                               Country of stay           Mar
                                                                                                                                                                                                                                                                                                         2019
                                                                                                                                                                                                                                                                                                                      Mar
                                                                                                                                                                                                                                                                                                                      2021
                                                                                                                                                                                                                                                                                                                                          Mar
                                                                                                                                                                                                                                                                                                                                          2022
                                                                                                                                                                                                                                                                                                                                                  change -
                                                                                                                                                                                                                                                                                                                                                  original
                                                                  of particular
                                                                                                                           City pair                     Passengers Passengers % change                                                                             Feb 22/                                                                       Feb 22/
feature 238 seats, with new        INTREPID Travel last                             annual room nights.                                                  YE Mar 21 YE Mar 22                                                                                         Mar 22                                                                        Mar 22

                                                                  interest,
                                                                                                                                                           (000)      (000)
cabin designs including a          month announced a $7.85                                                                                                                                                UK                     74,000        810 27,460           14,030     India                      37,860         780 19,410                -1,000

                                                                                Rex cuts routes
                                                                                                                           Melbourne-Sydney                     905.6      2,756.9        204.2           New Zealand           109,920      2,060 18,680           14,020     USA                        61,410         590 18,940                 6,150
dedicated Wellbeing Zone for       million investment in
movement and stretching.           CABN, a business which         not only to                                              Brisbane-Sydney
                                                                                                                           Brisbane-Melbourne
                                                                                                                                                                702.8
                                                                                                                                                                486.0
                                                                                                                                                                           1,321.0
                                                                                                                                                                           1,021.9
                                                                                                                                                                                           88.0
                                                                                                                                                                                          110.3
                                                                                                                                                                                                          India
                                                                                                                                                                                                          USA
                                                                                                                                                                                                                                 33,990
                                                                                                                                                                                                                                 89,180
                                                                                                                                                                                                                                               400 15,140
                                                                                                                                                                                                                                             1,110 14,380
                                                                                                                                                                                                                                                                      5,750
                                                                                                                                                                                                                                                                      7,790
                                                                                                                                                                                                                                                                               UK
                                                                                                                                                                                                                                                                               Fiji
                                                                                                                                                                                                                                                                                                          23,290
                                                                                                                                                                                                                                                                                                          20,010
                                                                                                                                                                                                                                                                                                                         480 11,360
                                                                                                                                                                                                                                                                                                                          50 11,210
                                                                                                                                                                                                                                                                                                                                                    3,170
                                                                                                                                                                                                                                                                                                                                                    3,820
   Qantas has also gone with       creates off-grid sustainable   our existing  REGIONAL Express has cited                 Brisbane-Cairns                      682.8      1,005.0         47.2           Singapore              38,610        320 13,490             8,310    New Zealand               134,780       1,760   9,450                7,970

Airbus for its narrowbody                                                       “illegal predatory behaviour”              Gold Coast-Sydney                    303.3        999.0        229.4           Canada                 22,680        120   4,960            2,380    Singapore                  34,560         250   6,840                1,620
                                   accommodation in some of       customer      on the part of Qantas for
                                                                                                                           Gold Coast-Melbourne                 362.7        975.3        168.9           Germany                21,970        150   4,580            2,530    Thailand                   41,660         150   6,420                2,540
fleet renewal plans, placing       Australia’s most stunning                                                               Adelaide-Melbourne                   280.6        877.4        212.7           China                 124,370        260   4,260            - 810    Pakistan                    3,470         330   5,290               -2,180
firm orders for 20 Airbus          locations.                     base, but to  decisions to cease operating               Brisbane-Townsville                  460.2        682.0         48.2           Malaysia               30,320        100   2,910            1,420    Unit Arab Emir              4,790         180   3,800                  460
                                                                                flights between Albury and                                                                                                France                 11,430         90   2,690              870    Canada                      9,020         120   3,610                  470
                                                                  the growing
                                                                                                                           Adelaide-Sydney                      336.3        626.8         86.4
A321XLRs and 20 A220-                The partnership will see                                                              Hobart-Melbourne                     251.7        558.4        121.9           All visitors arrivals 836,350      8,320 161,270         +80,490     All resident returns      753,510       9,250 146,340             +29,480
300s to replace its Boeing         CABN expand its current                      Melbourne, as well as from
737s and 717s as they are          11-strong portfolio to more
                                                                  market of     Sydney to Canberra.
                                                                                                                           ALL CITY PAIRS
                                                                                                                          Source: BITRE
                                                                                                                                                             12,983.5     26,034.1        100.5          Source: ABS                                                           Source: ABS

gradually retired.                 than 70 cabins by 2023,        travellers       The Albury pullout comes
                                                                                after 29 years of operating
   MEANWHILE in a busy             with Intrepid CEO James        worldwide     the route, with Rex Deputy
month for the carrier,             Thornton saying the firm’s
Qantas also announced              offering and business
                                                                  seeking out   Chairman, John Sharp,                                                                                                                                                    -8 1
                                                                                                                                                                                                                                                              .5
                                                                                                                                                                                                                                                   -7
plans to acquire 100% of           model aligned with             authentic and accusing QF of trying to drive                                                                                                                                          9. %

                                                                                                                                                                                                                                                                                                                       -84.6%
                                                                                                                                               DOMESTIC AIR MARKET

                                                                                                                                                                                                                                               9%
                                                                                out competitors in a war of

                                                                                                                                                                                                                                                -83
charter operator Alliance          Intrepid’s move into the       sustainable

                                                                                                                                                                                                                                                    .8%
Aviation, which currently          accommodation vertical.                      attrition, “knowing that its                                                      March 2022
flies almost 20 Embraer              “We know the CABN            travel        competitors do not have the                                              Mar 21          Mar 22   Growth % Year end      Year end       Growth
regional jets under wet lease      product is of particular       experiences. balance sheet to lose money                                                                                  Mar 21        Mar 22          %

                                                                        ”
                                                                                                                                                                                                                                                           -8
arrangements to QantasLink.        interest, not only to our                        indefinitely”.                         Total pax carried            2.80m           3.60m     28.4         12.98m 26.03m           100.5                                 4.1
                                                                                                                           Revenue pax km (RPK)         3.13bn          3.92bn    25.1         21.72bn 29.59bn         102.5                                    %

                                                                                                                                                                                                                                                   -86
   The Australian Competition      existing customer base,                            Sharp said the return                                                                                                                                                                                                                           %
                                                                                                                                                                                                                                                                                                                               0 .1
                                                                                                                           Available seat kms (ASK)     4.70bn          5.40bn    14.8         24.23bn 47.62bn         96.5

                                                                                                                                                                                                                                                      .7%
and Consumer Commission            but to the growing market      James Thornton,   of Virgin Australia on the             Load factor (%)              66.7            72.7      +6.0*        60.3     62.1           +1.8*                                                                                              -8
is reviewing the deal, which       of travellers worldwide          Intrepid CEO    Canberra route was also a              Aircraft trips (000)         37.2            43.8      18.0        230.1    391.0           69.9
                                                                                                                                                                                                    *Percentage points difference
is subject to approval             seeking out authentic                            factor, along with high fees
                                                                                                                          Source: BITRE
by shareholders under              and sustainable travel                           imposed by Sydney Airport.                                                                                                                                                                                                        -8 8
                                                                                                                                                                                                                                                                                                                             .8 %

                                                                                                                                                                                                                                                                                                              -91.1%
                                                                                                                                                                                                                                                                                                        -91.4%
                                                                                                                                           INTERNATIONAL AIR MARKET SHARE
                                                                                                                                              Share of passengers carried – March 2022
                                                                                                                                                                                                       Singapore Airlines, 18.9%                                    INTERNATIONAL AIR ROUTES
HEADLINES
                                                                                                                                             Others, 17.8%
                                                                                                                                                                                                                                                                     Top 10 city pairs, year end March 2022
                                                                                                                                                                                                                                                             City pair            Passengers          Passengers YE   Passengers YE          % change
                                                                                                                                                                                                                                                                                  YE Mar 19              Mar 21           Mar 22              19/22
02 May        The sun finally rises for QF                   13 May    WA sinks $70m into tourism                            Air India, 2.5%
                                                                                                                                                                                                                                                             Singapore-Sydney     1,503,470                26,274        239,731             -84.1%
03 May        We can do it faster: CTM                       16 May    EK records strong recovery                    Etihad Airways, 3.0%                                                                                                                    Singapore-Melbourne 1,591,338                 13,827        211,062             -86.7%
                                                                                                                                                                                                                           Qantas Airways, 14.6%             Dubai-Sydney           824,782                24,599        152,827             -81.5%
04 May        Flight Centre back in the black                17 May    New Intrepid ANZ leaders                    SriLankan Airlines, 3.3%                                                                                                                  Auckland-Sydney      1,574,354                49,270        139,440             -91.1%
                                                                                                                                                                                                                                                             Los Angeles-Sydney     878,627                22,470        134,983             -84.6%
05 May        Qantas to acquire Alliance Aviation            18 May    Mayo confirms retirement                                Jetstar, 3.4%                                                                                                                 Auckland-Melbourne   1,251,422                27,238        107,712             -91.4%
05 May        Leaders Link for new group                     19 May    Jetstar Aeronology direct                                                                                                                                                             Dubai-Melbourne        653,345                16,259        105,823             -83.8%
                                                                                                                              Fiji Airways, 3.8%                                                                                                             Auckland-Brisbane      937,910                29,423        105,207             -88.8%
09 May        Intrepid invests in CABN                       20 May    Comm cuts slam Webjet                                                                                                                                                                 Nadi-Sydney            483,528                 2,178         96,286             -80.1%
09 May        Sydney scores Premium Emirates                 23 May    TTC partners with Luxury Escapes                                Qatar Airways, 9.2%                                                                                                   Doha-Sydney            472,454                66,366         95,059             -79.9%
                                                                                                                                                                                                      Emirates, 14.0%                                        Top 10 City Pairs   10,171,230              277,904       1,388,130             -86.4%
10 May        ETC lands Arcadia                              24 May    QF takes TripADeal stake                                                                                                                                                              Other City Pairs    31,575,936              516,613       1,566,566             -95.0%
                                                                                                                                                        Air New Zealand, 9.4%                                                                                ALL CITY PAIRS     41,747,166               794,517      2,954,696              -92.9%
11 May        NZ open from August                            25 May    ACCC probes QF, Alliance
                                                                                                                                                                                                                            Source: BITRE                   Source: BITRE
12 May        VA granted interim authorisation for UA        30 May    Rex pulls pin on 5 routes

6   travelBulletin JUNE 2022                                                                                                                                                                                                                                                                                travelBulletin JUNE 2022                    7
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ISSUES & TRENDS

                                                           Webjet reveals                                           exploRe
                                                                                                                    indigenous
                   AFTA VIEW                               FY2022 turnaround
                   Dean Long, Chief Executive Officer,
                   Australian Federation of Travel gents   WEBJET’S financial results for the year to 31
                                                           March reflect the investments the company made

                                                                                                                    expeRiences
     AS WE head into the end of this financial year,       during the pandemic, with the company returning
     it’s wonderful to hear from so many members           to profitability in the second half of the fiscal year
                                                           despite the looming losses projected from the

                                                                                                                     You’re Invited!
     that enquiries and bookings are continuing to
     climb and that not only are you seeing steady         deficit of overrides and commissions.
     increases in revenue flowing through, but that          The second half of the period also saw Webjet’s
     there’s an increasing sense of us all being           WebBeds division back in the black, but the
     through the worst of this.                            overall result was still a loss, impacted by the
        Alongside this is the reality that replacing       $14 million write-off of the Online Republic brand
     the people and skills lost to our sector is           which had previously operated Webjet’s now
     going to continue to be a massive challenge.          defunct cruise business.
        With more than a third of our people gone,           Webjet also projected that the impact of the
     this is not an insignificant gap. This is and         swathe of airline commission cuts coming into                        Our Aussie Specialist Trainer is going on tour! Please join us for an
     must continue to be a focus for AFTA as               effect shortly will hit its bottom line by between                   immersive event near you.
     we work with Government across this great             $10 million and $12 million, with the revelation in
     country including the incoming Albanese               stark contrast to other travel companies such as
     Government.                                           Helloworld, Corporate Travel Management, and                         QUEENSLAND
        But it’s also about so much more than that.        Flight Centre Travel Group, all of which have so                     When :     Friday, 3 June, 9.30AM - 12.00PM
        AFTA exists to serve each and every one of         far downplayed the impact of the commission
                                                           cuts.                                                                Where :    Spirits of the Red Sand,
     our members, from independents through to
     those who are branded or part of a network,             The company is forecasting a return to pre-                                   205 Main Street, Beenleigh, QLD
     from individual working from home agents to           pandemic booking volumes in the October 2022
     TMCs, from leisure to corporate, through to           - March 2023 period, as its working capital
                                                           continues to improve, with a cash surplus of $4
                                                                                                                                VICTORIA
     the wider AFTA family including tour and cruise
     operators. We are proudly a broad church and          million per month versus a $5.5 million monthly                      When :           Friday, 17 June, 9.30AM - 12.00PM
     we are at a pivotal time in our reinvigoration.       cash burn in the prior corresponding period.                         Where :          Koorie Heritage Trust, The Yarra Building, Federation Square,
        Just this month, the AFTA Board met in               Chief Executive Officer John Guscic
                                                           acknowledged the “special cooperation of
                                                                                                                                                 Flinders Street & Swanston Street, Melbourne, VIC
     Sydney for a workshop on the new constitution.
     The aim of this project is to ensure the              our global industry partners” as the company
     constitution will deliver on the current and          endeavoured to minimise disruption.                                  AUSTRALIAN CAPITAL TERRITORY
     future requirements of the Association and              “This year has been one of incredible and
                                                                                                                                When :      Friday, 1 July. 9.30AM - 12.00PM
     provide clear objectives for operating.               unprecedented industry challenges, consequent
        There has been over three months of                upon the chaotic changes in travel plans and                         Where :     National Gallery of Australia, Parkes Place East, Parkes, ACT
     consultation with Board members and industry          restrictions which have put all travel industry
     leaders, and a draft discussion paper will be         service levels under enormous stress,” he said.                      A unique cultural experience will follow a short presentation at each
     shared with members and the greater sector              Meanwhile, Webjet plans to mitigate much of
     in the coming month.                                  the hit to its revenue from commission cuts by                       event. Further dates and locations around Australia will follow.
        This is a once-in-a-generation project,            reducing local marketing spend according to Ord
     taking all of the lessons learnt from the             Minnett Senior Research Analyst John O’Shea.
                                                             “In our view, domestic travel agents have little
                                                                                                                                RegisteR via the leaRning catalogue on aussiespecialist.com
     establishment of ATAS, the pandemic, and
     ongoing evolution of the Sector.                      choice but to increase focus on the fee for service
        Please take the time to share your views via       component of their offering,” he said.
     the discussion paper.                                   “The Webjet online B2C offering is already a
        There is much to be done. We need to do it         fee for service model, and we expect the division
     together, unified and all pulling in the same         to continue to build on the market share gains
     direction. We look forward to hearing from you.       (offline to online) delivered during the pandemic,”
                                                           he predicted.

                                                                                                                    Canberra, Australian Capital Territory

10     travelBulletin JUNE 2022
THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
ISSUES & TRENDS
                                                                                                                                                          Night at the museum
                                                                                                                                               
COLLETTE EXPECTING BIG THINGS
IN AUSTRALIA

Line Dancing during the conference led by world champion Chris         Sullivan and Liebl-Cote with Stephen Bradbury,           
Watson from Tamworth’s Chris Watson Travel                             special guest at the forum gala dinner                 
                                                                                                                              
GLOBAL tour operator Collette              coaches, hotels, cruise ships or       Leibl-Cote cited fundamentals               
believes there is huge potential           other infrastructure meant when        of the local market including
for its product in the Australian          things closed down Collette was        Aussies’ propensity for long-
market, with CEO Dan Sullivan and          able to quickly wind back most         haul travel and extended leave
Head of International Business,            of its spending. In addition, all      entitlements. “Typically an Aussie
Christian Leibl-Cote last month            customers with impacted trips          averages 24 days with us,” they
heading Down Under for the                 were fully refunded - to the tune      said, compared to just 10 days
inaugural Collette Forum in Cairns.        of more than US$170 million - so       for US customers and 17 out
This highly anticipated gathering -        there are no future travel credits     of the Canadian market, with
which COVID-19 has forced to be            hanging over the business.             many Australians doing back-to-
postponed five times - provided an           Sullivan told travelBulletin the     back trips to maximise their
ideal opportunity for the industry         company had decided to invest          time away.
to get together, commiserate and           in Australia. “Australia, for us,        While Australia’s pandemic
celebrate the bounceback which is          is going to be one of our largest      policies have left it about six
now undeniably under way.                  markets,” he said. “Canadians          months behind the rest of the         Grand Bao’en Temple Heritage               Suzhou Museum                          Nantong Museum
  Sullivan and Leibl-Cote believe          and Americans, we have to make         world in terms of recovery,           and Scenic Area                            ·Suzhou Aesthetics                     ·The First Public Museum
the pandemic has provided a                them understand what touring is,       things are really taking off in       ·Awe of the Buddha
significant reset in the local             whereas Australians know what          other markets, with Collette
distribution sector, creating an           touring is, and they love it.” Pre-    now already experiencing about                 ­ €    ‚ƒ„             € 
“amazing opportunity for everyone”.        pandemic, Australian bookings          83% of 2019 booking levels                                      ‘’ “ €    
  “Previously you had companies            comprised 5-7% of Collette’s           as pent-up demand for travel                                               
that were there for decades and            bookings globally, with the            bubbles up. They also cited other                                                             
                                                                                                                         
decades which controlled things…           company targeting this to increase     key advantages of the Collette
                                                                                                                                       ­ €                 
now everyone is on the same                to 20% in the coming years.            offering, including the ability to
                                                                                                                                        €       ‘’  
level right now, we’re starting over         Collette’s top selling destination   cancel for any reason within 24
                                                                                                                                                     
from scratch”. The family-owned            out of Australia is currently          hours of departure - something
business, which has now been in            Japan, with the company’s global       which really builds confidence                   †    ‡          † 
operation for 104 years, has had           portfolio covering a wide range        among travellers to book. Collette                 ˆ   ‰                  
a distinct advantage over some             of destinations and travel styles      uses its own team on the ground                        Š‹            
of its competitors through the             including small groups, which          in each destination, meaning “we              Š Œ               
pandemic, in that a longstanding           are particularly resonating in the     control every part of the product,”            ­ €                 
policy to not actually own any             current environment. Sullivan and      Sullivan and Leibl-Cote enthused.                       Ž                
                                                                                                                                                          ‘’ 
                                                                                                                                                                                 “  
12   travelBulletin JUNE 2022                                                                                                                                                                              
THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
ISSUES & TRENDS

                                                                                                                      ESCAPES TTC TIE-UP                                                     Jetstar
                                                                                                                      LUXURY Escapes is expanding       Schwab said.                         offering agent
                                                                                                                      its tours offering via a major      The Travel Corporation Chief       distribution
                                                                                                                      new international partnership     Executive Officer David Hosking
                                                                                                                      with The Travel Corporation,      said Luxury Escapes had been
                                                                                                                      which will see travellers gain    a valuable partner during the        A NEW technology offering
                                                                                                                      access to itineraries from        COVID period with strong             from Aeronology now allows
                                                                                                                      Trafalgar, Insight Vacations,     domestic sales, particularly         travel advisors to book
                                                                                                                      Luxury Gold, and AAT Kings.       through its AAT Kings and            and ticket Jetstar fares
                                                                                                                        More than 150 itineraries       Inspiring Journeys brands.           via a direct connection
                                                                                                                      are currently available to          Rather than source itineraries     to the low-cost-carrier’s
                                                                                                                      book, and as the catalogue is     itself, the partnership allows       platform, with payments via
                                                                                                                      further developed, more will be   Luxury Escapes to offer              a weekly invoice rather than
                                                                                                                      available, from brands Contiki    trusted, quality product to its      the longstanding instant
                                                                                                                      and Costaver which will be        customers while outsourcing          purchase requirement
                                                                                                                      offered on the Scoopon, Cudo      much of the legwork.                 through the JQ agent portal.
                                                                                                                      and Treat Me platforms.             Likewise, for The Travel              The new system, offered

     HOLD UP FOR THE UBER OF THE SKIES                                                                                  “Our customers drive all
                                                                                                                      of our decision-making and
                                                                                                                                                        Corporation, the partnership
                                                                                                                                                        opens up a massive distribution
                                                                                                                                                                                             in partnership with Express
                                                                                                                                                                                             Tickets, is a first for the
                                                                                                                                                                                             industry, with the Jetstar LCC
                                                                                                                      we’re committed to innovating     mode for its own product – an
     TRAVELLERS waiting to board          the carrier the clarity it needed to   seeks to become Uber of the          to deliver amazing travel         invaluable advantage as the          connection complementing
     Bonza planes will now have to        map out the in-country process         skies, rationalising that via        experiences for them,” Luxury     popularity of Luxury Escapes         Aeronology’s GDS and
     wait a little bit longer after the   that will be enacted once its first    the app customers will find it       Escapes co-founder & Chief        grows, and Australians begin to      NDC links to see the
     carrier conceded global supply       jet touches down.                      simpler, faster, greener, and rich   Executive Officer Adam            return to travel.                    Australian tech provider’s
     chain issues have hampered              Povey penned an open letter to      with extra bells and whistles to                                                                            offering become even more
     efforts to deliver its 737 Max       the Aussie travel sector to make       pump up its value proposition.                                                                              comprehensive.
                                                                                                                                                                           The                  According to Aeronology
     jets on time, meaning its launch     the announcement, a document             These include instant                                                                   partnership
     date will be pushed back by          which also declared the only           communications with the                                                                                     CEO Russell Carstensen,
                                                                                                                                                                           will give
     weeks, or possibly months.           place to book Bonza flights will be    customer service team from                                                                                  the move means agents
                                                                                                                                                                           travellers
       Putting a positive spin on         directly via its app.                  anywhere, feedback tools to                                                               access to
                                                                                                                                                                                             have accessible content to
     the hold up, Bonza’s Chief              The airline said it would not be    improve services, and the ability                                                         ©The Travel       all Jetstar services in Asia,
     Commercial Officer, Carly Povey,     listing its flights on a website or    to order food and beverages on                                                            Corporation       Australia, New Zealand
     said the extra time would allow      through third party websites as it     demand to cabin seats.                                                                    brands such as    and Japan. “TIckets can be
                                                                                                                                                                           AAT Kings (top)   paid for weekly via Express
                                                                                                                                                                           and ©Inspiring    Tickets’ normal invoice,” he
                                                                                                                                                                           Journeys          noted, adding that advisors
                                                                                                                                                                           (bottom).         can also add on their own
Intrepid women take the lead                                                                                                                                                                 markup and add an in-house
                                                                                                                                                                                             logo to the Jetstar flight
                                                                                                                                                                                             itinerary.
INTREPID Travel has announced its first all-female            Partnerships across the ANZ region. Thompson takes                                                                                “To provide the ability
regional leadership team, with Sarah Clark at the             over from Cameron Elliott, who will manage global                                                                              to sell Jetstar off our
helm as Managing Director for the Australian and New          sales for the 25 destination management companies                                                                              platform and be able to
Zealand (ANZ) market. Clark has been an integral              under the Intrepid umbrella.                                                                                                   bundle packages together
member of the management team for the past two                  Louise Laing, General Manager of Marketing ANZ;                                                                              in key leisure markets will
years and has held senior leadership roles at the             Julie Risteveski, General Manager of Inside Sales and                                                                          be critical as the market
adventure travel company since 2018.                          Customer Experience ANZ; and Lauren McCormick,                                                                                 evolves, rebuilds and
  Yvette Thompson is also adding her wealth                   General Manager of Commercial Finance ANZ,                                                                                     expands,” Carstensen said.
of experience to the leadership team, after her               complete the impressive line-up for Intrepid’s all-
promotion to General Manager of Sales and                     female leadership team.

14    travelBulletin JUNE 2022                                                                                                                                                                          travelBulletin JUNE 2022   15
THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
ISSUES & TRENDS

EMIRATES PREMIUM

                                                                                                          become an expert
                                                                   CATO VIEW
COMES TO AUS                                                       Brett Jardine, Managing Director,
                                                                   Council of Australian Tour Operators

                                                                                                          in all things
                                                        WITH the federal election now behind us

                                                                                                                 Australian
                                                        and a new Government in place, CATO’s
                                                        advocacy efforts will continue to focus on the
                                                        challenges that remain for our sector.
                                                          Tour Operators and Wholesalers play
                                                        a critical role in product development
                                                        to provide a wide offering to travelling
                                                        Australians.
                                                          This results in the need to continually
                                                        invest in new product long before travel can
                                                        take place and underpins much of what
                                                        retail agents sell and earn commission from.
       Emirates’ new Premium Economy cabin ©Emirates      The investment in product and resource                    Qualify and be in to win!
                                                        requires significant cash to support through
EMIRATES is set to launch its Premium                   to final delivery, and these organisations
Economy Class experience from 1 June 2022               are not able to recognise real revenue until
on popular A380 routes, including London
                                                                                                                    Qualify as an Aussie Specialist during the month of June for a
                                                        travel has availed.
and Paris, adding Sydney on 1 August and                  CATO will continue to seek ongoing support                chance to win one of ten $250 Prezzee Cards. All you need to do is
Christchurch from December.                             from government to ensure Tour Operators
  The new Premium Economy Cabin, which                  and Wholesalers are here for the long-term to
                                                                                                                    complete the Introduction to Australia curriculum and share your
features cream and bronze tones, is located at          support Australians venturing overseas.                     feedback about the training which takes only 90-minutes.
the front of the aircraft to give guests greater          In the weeks leading up to the election it
priority when exiting upon landing.                     was pleasing to hear the outgoing government
                              The cabin also offers     pay homage to outbound travel, traditionally                Once qualified, you will unlock over 20 additional courses and
                           more space to relax,         seen as Australians taking their holiday
                           with wider leather seats,    dollars out of the country.                                 continue earning reward points by progressing through our
                           raised cushion leg             What is now well understood within                        learning catalogue. All while building your destination knowledge
                           rests, six-way adjustable    government circles is the simple fact that
                           headrests, and a deeper      outbound travel does deliver an economic                    so you can sell higher value holidays to your clients.
                           recline, complemented by     impact as it is complimentary to inbound
                           overhead mood lighting.      travel and underpins aviation capacity, two
                              Guests can enjoy          areas that are critical to our economy.
                           a multi-course dining          It goes without saying that if fewer
                           experience consisting        Australians are leaving to go overseas, there
                           of a selection of mains      will not only be less capacity for inbound
Emirates’ entertainment
                           inspired by global
                           flavours, fresh fruits
                                                        travellers but also less capacity for freight –
                                                        not a great outcome for Australia!
                                                                                                                         Qualify now
system ©Emirates
                           and salads, crackers           From our ongoing engagement with
                           and cheese, and sweet        the Labor Party whilst in opposition, this
treats, along with complimentary drinks, including      overarching message was very clear and
fruit juices, soft drinks, wines, beers, and spirits.   well understood.
  Additionally, Premium Economy guests                    We are now very keen to ensure the
can take advantage of the thousands of                  new government is true to their word and
entertainment channels included in the                  continues to recognise the value we bring to
upgraded inflight entertainment system, as well         the economy, through ongoing support as we
as high speed Wi-Fi.                                    emerge from COVID.
                                                                                                          Whitsundays, Queensland

16   travelBulletin JUNE 2022                                                                                                                                                  travelBulletin JUNE 2022   17
THE METAVERSE OPPORTUNITY OR OBLIVION? - PLUS QANTAS SPREADS WINGS INTO PACKAGING, P&O EXPLORES BRISBANE & MORE - Travel Bulletin
ISSUES & TRENDS

QANTAS SPREADS                                                                                                         Travel is back and so is Stuba! To celebrate, we’re giving you the chance to win one of 25 prizes!
                                                                                                                       All you need to do to be in with a chance of winning great prizes including AirPod Pros, Sonos Roam,
WINGS INTO PACKAGING                                                                                                   Apple Watch 7 and shopping vouchers is make a booking between 23 May and 26 June.

                                                                                                                       So, start booking Stuba today – not only could you win some great prizes, but we also think you’ll like
THE acquisition of a 51% stake                                                                                         what you see! Full terms and conditions available at winbig.stuba.com.
in TripADeal by Qantas last
month will have set tongues
wagging across the industry,
as the carrier continues to
                                                                                                                                     Here’s 5 great reasons to book Stuba:
expand its operations across
the travel spectrum. TripADeal’s
                                                                                                                        STUBA HAS BEEN WORKING WITH TRAVEL                   STUBA OFFER FANTASTIC INVENTORY AND
offering of curated packages
                                                                                                                        AGENTS FOR OVER 30 YEARS AND ARE ATAS                AWESOME PRICES
combined with a world-class                                                                                             AND AFTA ACRREDITED
online booking platform - and
a rapid growth rate - proved
irresistible for Qantas CEO
Alan Joyce, who highlighted                                                                                                                                                         THIS IS
                                                                                                                                                   FINALLY AN
TripADeal as a way to further                                                                                                                                                         NOT
                                                                                                                                                ACCOMMODATION
                                                                                                                                                                                   FAKE NEWS
expand the Qantas Frequent                                                                                                                        WHOLESALER
Flyer Program ecosystem.                                                                                                                          I CAN TRUST
   “This is a great opportunity
at the perfect time. Coming
out of the pandemic, people
want a holiday experience that                                             Alan Joyce, Norm Black, Richard Johnston.
is special but also tried and
tested, and there is a huge         and exposure to the 14 million         and customer satisfaction actually
shift to booking online,” he        strong QFF database is huge,” he       reached record levels. “I don’t think
said. While the full terms of the   told travelBulletin. “We’re going      any other airline loyalty program                         THEY STILL OFFER GREAT SERVICE
all-cash purchase are not being     to take this thing to the moon,” he    managed to do that,” he said.                                  AND PROVIDE ME WITH
disclosed, TripADeal cofounders     enthused, with Joyce and Johnston        Black and Johnston insist that                         UNRIVALLED 24/7 CUSTOMER SUPPORT
Norm Black and Richard              similarly extremely positive at        despite its new majority owner,                              WITH A GREAT LOCAL TEAM
Johnston remain significant         the ability for all of TripADeal’s     TripADeal will remain close to its
investors in the business,          stakeholders to share in the           roots, maintaining its headquarters
alongside BGH Capital, the          ensuring growth. Joyce suggested       in Byron Bay along with existing
private equity firm which took a    that TripADeal would be able to        trade relationships. Packages
stake in the company at a pre-      triple its bookings over the next      will continue to feature a variety
COVID valuation in September        couple of years which would see it     of airlines alongside Qantas and
2020. However the agreement         transacting well over half a billion   Jetstar, and the pair’s hands-on             AGENT FRIENDLY TOOLS INCLUDING EASY                  EVERY BOOKING RECEIVES A HOTEL
does provide a mechanism            dollars annually, based on pre-        approach will continue. “This                TO USE WEBSITE AND ONLINE                            CONFIRMATION NUMBER DIRECTLY FROM
for Qantas to move to 100%          pandemic revenues.                     business is about making it                  SELF-SUPPORT TOOLS                                   THE HOTEL SO THERE CAN BE NO DOUBT
ownership of the company in            The acquisition is being made       easier for people to take amazing                                                                 THE BOOKING EXISTS
four years time, at an agreed       under the Qantas Loyalty umbrella,     holidays essentially at the click of
multiple of TripADeal’s bookings    which has performed very well          a button…it’s taken a decade for
                                                                                                                                                                             With Stuba,
                                                                                                                                 Travel agents
at the time.                        during the pandemic and has            us to build the relationships direct
   Black is enthusiastic about      been a significant contributor         with suppliers to be able to offer all                                                            the love and
                                                                                                                                 our first love                                                            HCN
the opportunities which being       to the carrier’s overall survival.     the experiences we have, and the
aligned with the Qantas             Joyce noted that despite the lack      ability to now use Qantas Points                                                                    an HCN is
Frequent Flyer program will
bring to TripADeal. “This is a
                                    of flying over the last two years,
                                    members earned and burned large
                                                                           for that is really going to drive
                                                                           our growth in the years ahead,”                                                                   guaranteed
business that needs eyeballs,       volumes of points on the ground        Johnston said.

                                                                                                                                     CALL US ON +61 3 8779 8629 OR EMAIL START@STUBA.COM
18   travelBulletin JUNE 2022
MENTAL HEALTH SPOTLIGHT

STRENGTHEN YOUR SELF-WORTH
By Tim Hoopmann

AS A business owner, you understand the importance            Take in Compliments and the better you get at
of strengthening your sense of self-worth. It is going     accepting compliments, the more easily you can
to be key to getting through each day successfully.        boost your self-worth. When someone offers you
It takes effort and resilience to maintain a great         a compliment, thank them and then feel the joy it
sense of self-worth. It is important to help create        provides for that job that was well done.

                                                                                                                              Expedia Exclusive
a successful business. Believing in your value is a           Stop Criticising Yourself - sometimes, we’re
critical emolument to maintaining good mental health. so worried about being criticised that we criticise
    To have a high level of self-worth means having        ourselves before anyone else has the chance.
a favourable opinion of yourself. It means having          There is a difference between identifying areas for
unshakable faith in yourself and in                                           improvement and criticising yourself.
your ability to follow through and                                            By concentrating on improving rather
get things done. Having a high                                                than being self-critical means you can

                                                       “
degree of self-worth means feeling                                            maintain a better sense of self-worth.
worthy of good things. It recognises
that you are valuable because you
are you; you are unique, and there
                                              ... you are valuable
                                            because you are you;
                                                                                Find the Good in Yourself - when
                                                                              something goes wrong or a mistake is
                                                                              made, you can rebuild your self-worth
                                                                                                                               Worldwide Marriott
                                                                                                                                Wholesale Rates
is no one else like you in the world.                                         by looking for the ways you are good
   Self-worth is important because           you are unique, and              in that role or situation. Things don’t
it heavily influences your choices           there is no one else             always go perfectly. It becomes about
and decisions. It serves as a                like you in the world            how we manage situations when they

                                                       ”
motivational function by making it                                            do that help us protect our self-worth.
more likely that you will take care                                             Keep Moving Forward - just like
of yourself and explore your full                                             you must forgive yourself, you must

                                                                                                                                   Available on
potential. There are many aspects                                             also forgive others and let go of the
which impact your self-worth. The importance here          past. Let go of anything that is keeping you from being
is to be as resilient as possible to negative effects      focused on the present. Allow yourself to see how
on your self-worth. Also, to not punish yourself when      far you have come and how much you have grown by
things do impact you. We often must get up, dust
ourselves off and shake off any negative effects.
   Here are some suggestions on how to strengthen
                                                           getting out of your own way.
                                                              It is important to have a strong sense of self-worth
                                                           in life and in business. Seeing yourself in a positive
                                                                                                                               Expedia TAAP NOW!
your self-worth:                                           light requires an awareness and an alignment of
   Believing in Yourself is important to maintaining       your thoughts and actions. It also requires discipline
confidence. You must trust yourself regardless of          and consistency, so you can shift any self-negativity
what others say or expect of you. It is important          into positivity. It takes daily work, but the results
to support yourself through all of your choices and
decisions. Trusting that you know
what is best for you.
                                                           are tremendous.
                                                                                                                                    Expedia TAAP,
   Live and Speak your Truth
by allowing yourself to listen
to others as they tell you who
                                                                       Tim Hoopmann is a speaker, mentor
                                                                       and coach, with a passion for growing
                                                                       small business through using technology
                                                                                                                                  we’ve got your back.
you are and what you should                                            to increase productivity and reduce
be doing gives your power away                                         costs. He is also a volunteer speaker for
to them in that moment. It is                                          Beyond Blue, working to raise awareness
important to stay connected with                                       of anxiety and depression, reduce the
what you believe, your values,                                         associated stigma and encourage people
integrity and how you want to
live your life.
                                                                       to get help.                                     ENJOY TODAY                  WE’RE
                                                                                                                                                     PROUD

                                                                                                                        www.expedia.com.au/taap      TO BE

20   travelBulletin JUNE 2022
COVER

THE METAVERSE
                                      Rapidly approaching
                                      with its sights set on
                                      transformation, the
                                      Metaverse is coming
                                      to change the nature of
                                      technology as we know

                     OPPORTUNITY OR   it. But what actually
                                      is the Metaverse and
                                      what does it mean

                       OBLIVION?
                                      for the future of
                                      travel? ADAM BISHOP
                                      investigates.

                                                                S
                                                                          CIENCE fiction author         of tech companies are working
                                                                          William Gibson once           furiously around the clock in
                                                                          suggested that the            their virtual tool sheds to create
                                                                          future is already here,       platforms and business models
                                                                          it’s just not very evenly     to propel the ambitious cyber
                                                                distributed. While the majority of us   concept from its abstract infancy
                                                                working in travel have only vaguely     to being the next big warehouse
                                                                heard of this notional reality called   of commerce. So, I guess the
                                                                the Metaverse, a powerful cohort        pertinent question to ask is, what

22   travelBulletin JUNE 2022                                                                                         travelBulletin JUNE 2022   23
COVER

                                                                                                        “
exactly is the Metaverse?           a mainstream reality. So, what                                                       the ability to travel away from
  It’s actually a great query       would this mean for travel?                                                          yourself. That is to say, you
because like almost everything         There are many schools of                                                         need not necessarily depart on
in the world of tech, in-house      thought about whether this                                 the Metaverse             a trip as you; travellers could
chatter about the answer is         technology would be a friend or a                          can provide a             for example select any avatar
encased in seemingly endless        foe to the sector. To play devil’s                                                   they like, from an undercover
jargon-laden, esoteric language     advocate for a moment, the
                                                                                               complementary             detective to a space alien,
that laymen on the outside feel     obvious threat is that it could                            enhancement to an         you know, for those of us who
embarrassed to broach.              destroy the industry by replacing                          overall experience        don’t feel removed enough from
  The truth is there is no one      physical travel altogether. Some                                                     reality as it is in the pervasive
succinct answer unfortunately,      tech observers have already
                                                                                               that, over time,          era of social media. While
other than to say it is a broad     speculated that consumers                                  can become an             Zuckerberg’s Meta empire is
business movement to create         would travel less when the                                 essential part of the     leading the way with its hefty
virtual worlds that harness         Metaverse is fully plugged in                                                        investment to fine-tune their
                                                                                               travel ecosystem

                                                                                                        ”
cutting-edge experiential           because the virtual worlds                                                           interpretation of Metaverse
technology like virtual reality     would provide them with all of                                                       capability, they are certainly
and augmented reality to allow      the buzz and excitement of a                                                         not alone. Thousands of major
                                                                                                 Emily Weiss, Senior
users to engage, theoretically      trip without having to encounter                            Executive Director and
                                                                                                                         corporations are racing to claim
at least, in almost any activity    any of the possible burdens.                                Global Head of Travel,   their piece of this sprawling and
they desire. This description is    Your virtual trip to New York                                    Accenture           mostly intangible pie. Some of
somewhat inadequate and far         City is unlikely to feature the                                                      these businesses are pioneering
from encapsulates the full scope    scourge of a possible street                                                         currencies that would work
of what the Metaverse purports      mugging for example, or the           In the not-too-                                in various Metaverses, while
to offer, but then perhaps no       necessity to quarantine to avoid      distant future,                                others are selling virtual real
definition at this preliminary      the next rogue virus, or endure       the Metaverse                                  estate to major brands like
stage could do that justice.        the administrative and financial      has the                                        Adidas and Pepsi, who have
  The reason all of this is         rigmarole that goes along             potential to offer                             already slammed down large
                                                                          unique ‘travel’                                wads of cash on the table for
important for people working in     with losing your wallet on the
                                                                          experiences
travel is because its mainstream    subway. In theory, users could                                                       their place in this mysterious
                                                                          from the comfort
adoption could have far-reaching    travel anywhere they wanted to        of home. From                                  new shop-front window. For
ramifications on a host of          virtually, unplug for an hour or so   watching a whale                               those of you across the tabloids,
consumer behaviour, including       to pick up the kids from school,      breach right in                                you may already have heard that
our appetites to travel. Allow      and continue enjoying the sights      front of you, to                               US rapper Snoop Dogg is at the
me to walk (so old school) you      and sounds (no doubt in time          taking a virtual                               crest of the Metaverse wave too,
down a path in the not-too-         the smells, tastes and feel) of       cycling trip, the                              charging people up to a half a
distant future, a world where the   any destination. And for the          possibilities that                             million dollars to stake a parcel
Metaverse is widely subscribed,     same reason Doc Brown would           the Metaverse                                  of virtual land near his cyber
                                                                          offers travellers                              house in a virtual world called
and people can enter virtual        scream incessantly at Marty
                                                                          are vast.
worlds from their loungerooms       in Back to the Future for not                                                        The Sandbox. Yes, users can
to be transported anywhere          thinking fourth dimensionally,                                                       plug their VR headsets in and
they wish. Experiences could        the like-for-like wholesale                                                          revel in the virtual ‘Snoopverse’
range from conducting virtual       replacement of physical travel                                                       to see how the swaggering
business meetings, admiring the     with virtual travel would only be                                                    musician lives, walk the halls of
architecture on the streets of      the tip of the digital iceberg.                                                      his digital mansion, and take a
Paris, or even blasting off into       For entrepreneurs like                                                            seat and smoke a silicon doobie
space on a dubiously-shaped         Facebook (now Meta) founder                                                          in the front row of a Snoop Dogg
Blue Origin rocket. These are       Mark Zuckerberg, part of the                                                         concert. It’s worth grabbing
worlds and experiences that only    appeal of this daring new                                                            your head to stop it spinning
time, and a little more elbow       synthetic reality is not only the                                                    for a second to contemplate
grease from skateboarding           ability to transport from place to                                                   the huge volume of cash that
tech heads in Silicon Valley,       place as easy as it is currently                                                     is being channelled toward this
stand in the way of becoming        to click on a link, but it’s also                                                    unprecedented project.

24   travelBulletin JUNE 2022                                                                                                       travelBulletin JUNE 2022   25
COVER

                                                                                                                    Through the ‘try before you go’
                                                                                                                    concept, recreating landmarks
                                                                                                                    in all their past glory or allowing
                                                                                                                    travellers to investigate parts of
                                                                                                                    nature they can’t explore in a real-
                                                                                                                    life interaction could be a major
                                                                                                                    benefit,” she added.
                                                                                                                       In other words, there is a way
                                                                                                                    Metaverse architecture could serve
                                                                                                                    as the ultimate travel brochure,
                                                                                                                    providing clients with a truly
                                                                                                                    immersive digital pre-experience,
                                                                                                                    cultivated specifically by brands,
                                                                                                                    to help get bookings or lucrative
                                                                                                                    upselling opportunities over the
                                                                                                                    line. Imagine a sales team with
                                                                                                                    access to advanced experiential
                                                                                                                    tools which could show clients all
                                                                                                                    of the luxury amenities on offer
                                                                                                                    at a swanky hotel in Singapore in
                                                                                                                    acute detail, harness the awe of a
                                                                                                                    whale breaching off the hull of an
                                                                                                                    expedition cruise ship in the Arctic,
                                                                                                                    or provide unmatched insight into
                                                                                                                    what life is like on tours through      The Metaverse opens up a world of opportunity for accessible travel, with travel
The Metaverse could serve as the ultimate travel brochure, offering                                                 the Amazon; the possibilities are,      agents key to linking clients with all that this new technology has to offer.
clients a taste of destinations that leaves them hungry for the real deal.                                          quite literally, endless.
                                                                                                                       However, the same Accenture

                                                                 “                                                                                                        “
   While many of us may still feel                                           jobs and businesses. Some              report also delivered a stark                                                      technological progression it is
a healthy amount of scepticism                                               glimmer of optimism was recently       warning to sectors like travel                                                     some seriously augmented food
about its future impact, there is                                            noted in a report by professional      and tourism who fail to embrace                                                    for virtual thought. Some travel
clearly an exuberant minority of                       ... the ultimate      services company Accenture, which      the benefits of engaging in the               The era of the                       businesses may find themselves,
confident businesspeople who                           travel brochure,      argued virtual travel experiences      Metaverse, stating a strong                   Metaverse                            for example, hedging their bets
think this will be much bigger than                                          had the potential to incentivise       likelihood of being “left behind”                                                  in the future by dabbling on
the advent of the internet. Casting
                                                       providing clients     growth in travel if businesses like
                                                                                                                                                                  has begun,                           both sides of the fence, offering
                                                                                                                    and unable to compete with
my own mind back to the mid-                           with a truly          travel agencies and operators were     businesses who choose to                      and so for                           travellers the option of both
2000s, I remember having similar                       immersive             to jump aboard the technology and      migrate sooner.                               consumer-                            physical and virtual travel through
misgivings about all the manic                                               embrace its capabilities.                 “The era of the Metaverse has                                                   separate divisions. Either way,
chatter friends of mine were having                    digital pre-            “It is important to recognise        begun, and so for consumer-facing
                                                                                                                                                                  facing                               it’s worth remembering that tech
about these so-called social media                     experience,           that the Metaverse can provide a       companies, it’s not about deciding if         companies,                           only marches in one direction, and
platforms sprouting up all over                        cultivated            complementary enhancement to an        they’re going to enter the Metaverse,         it’s not about                       what appears to be impossible
the place. For better or for worse                                           overall experience that, over time,    it’s about deciding how,” the report                                               today will almost certainly become
(I would contend worse), these                         specifically by       can become an essential part of        warned. “The Metaverse can help
                                                                                                                                                                  deciding if                          a societal norm at some point
platforms have come to dominate                        brands, to help       the travel ecosystem,” Accenture’s     build loyalty through personalised            they’re going                        sooner than you think (except
our lives in ways that even the                                              Senior Executive Director and                                                                                             flying cars, they should seriously
                                                       get bookings                                                 experiences that go beyond simply             to enter the
founders of Facebook and Twitter                                             Global Head of Travel Emily Weiss      purchasing a product.”                                                             be ubiquitous by now). But I’ll
failed to conceive of at the time.                     or lucrative          noted in the report.                      The reality (excuse the pun) is            Metaverse,                           give the final word on all of this
With that framing in mind, it might                    upselling               “Giving the option to sit in a       that this technology is not going             it’s about                           to Tim Berners-Lee, the inventor
be time for the travel sector to at                                          virtual First Class seat, experience   to storm through the shop-front                                                    of the World Wide Web, who once
                                                       opportunities                                                                                              deciding how

                                                                                                                                                                          ”
the very least take stock of what                                            the lounge, or walk through a          windows of travel companies                                                        prophetically observed, “The Web
                                                       over the line

                                                                 ”
the Metaverse offers and see                                                 resort or hotel room opens up          tomorrow offering better-than-real-                                                as I envisaged it, we have not
where its application may benefit,                                           opportunities to truly engage and      life travel experiences, however,              Accenture Report                    seen it yet. The future is still so
or potentially threaten, their own                                           inspire people before they travel.     given the exponential speed of                                                     much bigger than the past.”

26   travelBulletin JUNE 2022                                                                                                                                                                                         travelBulletin JUNE 2022   27
CRUISE
                                                                                                                                                                                                                                                                            2
                                                                                                                                                                                                                                                                       CONSECUTIVE
                                                                                                                                                                                                                                                                                           2022 MOST
                                                                                                                                                                                                                                                                                         TRUSTED CRUISE
                                                                                                                                                                                                                                                                                           OPERATOR
                                                                                                                                                                                                                                                                         YEARS
NEW CRUISING WONDER
                                                                                                                                                                                                                                                                                            Reader’s Digest Australia

SHOWS SIZE DOES MATTER
THE plethora of activities,               The ship also boasts a host of
entertainment options, restaurants        new technology features, such as
and bars on Royal Caribbean’s new         24 high-speed guest elevators,
Wonder of the Seas shows just what        a smartphone app that makes
the cruise industry is able to achieve    your device into a room key,
when it sets its mind on something.       and behind-the-scenes, lots of
travelBulletin was invited on the first   environmental enhancements to
European departure of this gigantic       help lift the ship’s sustainability
ship, the fifth and largest in the        credentials in areas such as waste                                                                                                                                                                                                              *
Oasis class series, which debuted in      management, emissions reduction
the Caribbean more than a decade          and fuel efficiency.
ago. Like its sister ships, Wonder          Along with old Royal Caribbean
features the innovative Central Park      restaurant and bar favourites such
precinct - a capacious area in the        as Chops Grille, 150 Central Park,
middle of the ship open to the sky,       Johnny Rockets and Starbucks,
complete with thousands of plants         Wonder of the Seas has added The
alongside eateries, cafes and bars        Mason Jar, a southern-style eatery
- which allowed Royal Caribbean to        where you can enjoy waffles and
introduce the concept of “internal        chicken for brunch - with a side of
balcony cabins” which overlook this       bacon and all smothered in maple
pretty green space.                       syrup of course! The robots at the
  Wonder also features the                Bionic Bar are a popular feature,
Aquatheatre, an ice rink, the             and certainly got a workout during
enormous Grand Promenade and              our voyage.
a host of activities for kids and           There’s really something for
adults alike, but has also been           everyone on board, with the ship
enhanced with the addition of a new       seeming to have some activity or
“Suite Neigbourhood” where Royal          other going on almost 24 hours a
Suite guests are welcomed to a            day. Whether it’s the spectacular
private sun deck with a plunge pool       skating in Studio B, Olympic-class
and bar, an exclusive restaurant          synchronised swimming and high
and lounge and the new Ultimate           diving at the Aquatheatre (pictured
Family Suite (pictured middle),           bottom) or the opportunity to ride a
an outrageously lavish two-storey         zipline six storeys high, guests will
accommodation which can sleep             certainly not be bored.
a family of 10 complete with an             Currently the only port in
in-suite slide, a cinema, karaoke         Australasia which is capable of
lounge and even a ping pong table.        handling ships of this size is the
  With 2,867 staterooms Wonder            new Brisbane International Cruise
of the Seas has capacity for 5,734        Terminal, so it may be some time
guests at double occupancy, but           before we see Oasis-class vessels
this can expand to almost 7,000           in local waters. But in the meantime
passengers once additional berths         there’s plenty of opportunity in both                                                                                                  BOOK NOW
in family cabins are filled. It truly     Europe and the USA to experience
is a small city on the water, with        these ships, with Wonder of the
2,300 international crew serving          Seas a truly apt name for what
passengers across 18 decks.               Royal Caribbean has achieved.
                                                                                  Up to 40% off applies to new bookings made between 2 June 2022 and 5 July 2022. Eligible bookings will receive a discount of up to 40% off the passengers’ cruise fare* on all sailings departing on or after 2 June 2022. Savings applied to cruise
                                                                                  fare at checkout. *Taxes, fees, and port expenses are additional and apply to all guests. 50% Reduced Deposits applies to new bookings made between 2 June 2022 and 5 July 2022. 50% Reduced Deposits provides a reduced deposit of 50% per
                                                                                  person on all local sailings departing on or between 9 October 2022 - 15 April 2023 and 4 October 2023 – 13 April 2024. Deposit amount varies by sailing length. Deposit amounts due will automatically reflect the 50% reduced value on the booking
                                                                                  invoice for eligible bookings created during the promotional period, after 5 July 2022, deposit values will increase back to the original values as stated in our booking terms and conditions. General Conditions: Prices and exact cruise itineraries
28   travelBulletin JUNE 2022                                                     are subject to availability and change. See http://www.royalcaribbean.com/aus/en/terms-and-conditions/promotions for full promotional terms and conditions.
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