The New Sport Model for Athletics and Recreation at Wilfrid Laurier University
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The New Sport Model for Athletics and Recreation
at Wilfrid Laurier University
“Wilfrid Laurier University is committed to developing the best Athletics and Recreation
program in Canada. The Department of Athletics and Recreation is a student leadership driven
program which strives to provide the spectrum of co‐curricular opportunities from casual
recreation; fitness; instructional sport, dance, martial arts; physical activity clubs to intramural
leagues and tournaments to high performance inter‐university varsity teams.” Vision Statement
Laurier Department Athletics and Recreation
History
Wilfrid Laurier University has a tradition of excellence in Athletics and Recreation which has seen Golden
Hawk Teams capture 60 Ontario University Athletics (OUA) Championships and 12 National Canadian
Interuniversity Sport banners in our history. In addition, Laurier’s student‐leader driven model of
program delivery within intramurals and recreation has earned top recognition, capturing it’s third
Canadian Intramural Recreation Association (CIRA‐Ontario) Award of Excellence in the past 2010‐11
academic year. While awards and Championships are an important hallmark of a successful Athletics
and Recreation program, it is important to note that the academic performance of our student‐athletes
has earned significant national and provincial recognition with over 45 student‐athletes achieving CIS
Academic All‐Canadian and OUA Academic All‐Star honours.
In recent years, universities across Canada, including Laurier, have faced some significant budget
challenges. At the same time, Laurier has experienced significant growth in student enrolment and a
corresponding increase in demand for recreational and intramural activities and related space. Since
2009, Laurier’s Department of Athletics & Recreation has sought to increase revenues and decrease
costs, including implementing a participation fee paid for by student‐athletes, and an introduction of a
self‐funded model for eight varsity sports. However, it was determined that ongoing across‐the‐board
budget restrictions for all teams would only weaken the university’s ability to field competitive teams at
the provincial and national levels.In light of all these factors, the university undertook a detailed program review of its varsity and
recreational programs and budgets. As a result of this review, the Director of Athletics & Recreation
released a document titled “Reshaping the Sport Model for Athletics & Recreation at Wilfrid Laurier
University”. This article outlined the necessity to restructure the interuniversity sport model which
included the unfortunate decision to discontinue the men’s and women’s volleyball programs. The
reallocation of staff, financial and facility resources from the elimination of the volleyball programs was
used to achieve the objectives of strengthening the remaining interuniversity team operating budgets,
address the short fall of staffing infrastructure within athletic therapy, sport information, and event
management support, and to meet the facility demand of recreational/intramural users and club
participants.
To ensure this high standard of success, Laurier’s Department of Athletics and Recreation has reshaped
its sport model to reflect the interests of all fee paying students across the spectrum of opportunities
within the program. The Laurier student population has grown over the past fifteen years from 5,800
students to our current 15,000 student population on the Laurier Waterloo Campus. In addition, the
new sport model will strengthen the resource allocation of staff, money, facility allocation which have
threatened our ability to fulfill our mandate to compete on the National and Provincial Stage. The new
sport model also puts in place a broader infrastructure upon which recreational clubs and emerging
competitive sports can grow participant opportunities under the Laurier Athletics and Recreation
umbrella.
Objectives of Laurier’s New Sport Model
1) Align Laurier’s current Interuniversity sport teams with the OUA sport model introduced in
2009‐10
2) Create a structure for Recreational Competitive (non OUA) and Intramural/Recreational Clubs.
Previously, many of these clubs existed under the sanctioning of the Wilfrid Laurier Students’
Union (WLUSU) and in agreement with the WLU Students’ Union we are now aligning these
clubs within the WLU Department Athletics and Recreation.
3) Hire a new full‐time staff member as Coordinator Clubs/Aquatics/Camps to support the new
club structure under the Laurier Sport Model by September 15th, 2011. This position will also
support the increased program demands of Laurier’s renovated 50‐meter pool as well as
address the risk management responsibilities of the pool operation on an ongoing basis.
4) Re‐allocate the Athletic Complex facility space in response to the demand of student intramural
and recreational activities particularly within the triple gymnasium space.
5) Re‐allocate financial resources to the remaining market driven sports who have suffered erosion
of their operating budget since university wide funding cuts began in 2009.
Funds will be reallocated to assist the following sports:A) Men’s Hockey: To address the travel shortfall due to the entry of Nippissing University and
Far East Conference travel to Quebec.
B) Women’s Hockey: To address funding of our female coaching mentoring program
C) Women’s Basketball: To secure full‐time salary and benefits for Manager, Women’s
Basketball Operations and Head Coach
D) Men’s Basketball: To address underfunding of operating budget
E) Women’s Soccer: To address underfunding of operating budget
F) Men’s Soccer: To address underfunding of operating budget
6) To create a grant system by allocating $15,000 for OUA Competitive Clubs (formerly pay‐to‐play
sports who had their funding cut in 2009) who can apply for grants which will assist their league
operating costs. The criteria for eligibility for funds will be based on meeting standards of club
regulations, meeting fundraising targets, and team performance.
7) Currently the Department of Athletics and Recreation is working with the Wilfrid Laurier
University Students’ Union on transition funding which will assist in the support of the
Coordinator Clubs/Aquatics/Camps position as well as some funds for Recreational Competitive
clubs (non OUA) and Intramural/Recreational Clubs.
8) Hire a dedicated Communications Coordinator to increase the full‐time staff complement in
order to reduce the overtime liability in the workload of the communications full‐time staff
based on the current requirements of interuniversity teams for OUA and CIS.
9) Reallocate the work schedules of Athletic Therapy Full‐time staff in order to reduce the overtime
liability in the coverage based on the level of requirements of Interuniversity teams for OUA and
CIS.Laurier Athletics and Recreation Sport Model Classifications
Interuniversity Interuniversity Athletics & Athletics and Athletics &
Sport Team – Sport Team – Recreation Recreation Recreation
Market Driven High Competitive Competitive Sport Intramural
Performance Sport Club – club – non OUA Recreational Club
OUA/CIS
*All teams listed below must apply for
sanctioning in order to be recognized
officially*
M Football M&W Curling M&W Cross Cheerleading Archery
Country
M Basketball M&W Swimming M Baseball W Fastpitch Badminton
W Basketball Golf M Lacrosse Boxing
M Hockey W Lacrosse Competitive Dance Canoe & Kayak
W Hockey M Rugby Lifesaving/Lifeguard Cricket
M Soccer W Rugby Ultimate Frisbee Dragonboat
W Soccer Middle Distance Equestrian
Fencing
Lettermen
Self Defense
Synchronized
Swimming
Tennis
Thai Kickboxing
WAA
The Support Structure of services for all categories of the Laurier Sport ModelBelow outlines and defines the expectations that Coaches, Athletes , Staff, Alumni and Supporters for each sport category. This support structure will serve as a guide to ensure department planning and resource allocation as per the model. Transition and Timeline The implementation of the new Laurier Sport Model will be immediate. However, for the Recreational Competitive Club (Non‐OUA) and the Intramural/Recreational Clubs there will be a need for a transition period upon which all potential clubs within these categories must go through a Clubs sanctioning application process beginning in September 2011 to ensure their club meets the Laurier Athletics and Recreation Clubs criteria. The Sample application is below.
LAURIER ATHLETICS AND RECREATION
CLUBS SANCTIONING APPLICATION FOR 201112
Name of Club: ________________________________________________________________________
Contact person who is completing the application:
_____________________________________________________________________________________
(preferably coach or president)
Mailing address:_______________________________________________________________________
_____________________________________________________________________________________
(include postal code)
Telephone number:____________________________________________________________________
Email address:
_____________________________________________________________________________________
(List one email address only – must be active)
Purpose and Constitution of the club: Please attach the club constitution, to include official name of
the club, membership eligibility, fees, mission, purposes, objectives and organizational structure –
executive positions and their duties, meetings, election of officers.201112 Executive
President (or coach):____________________________________________________________________
Name Email address Phone
Vice President: ________________________________________________________________________
Name Email address Phone
Secretary: ____________________________________________________________________________
Name Email address Phone
Treasurer: ____________________________________________________________________________
Name Email address Phone
Other Officers: ________________________________________________________________________
Name Email address Phone
_____________________________________________________________________________________
Name Email address Phone
Club Information
Membership Total (2010-11): __________________________________________
Expected Membership in 2011-12: ______________________________________
2010-11 Student Club Membership Fee: __________________________________
(indicate for one or two terms)
2011-12 Proposed Student Club Membership Fee: ___________________________
(indicate for one or two terms)Projected Schedule of Events for 201112
Please provide an annual calendar showing start and end dates, membership drives, fundraising events,
competitions, etc. Please include proposed or committed events or competitions (please indicate if a
commitment has been made to the event or competition).
Facility Requirements
Please indicate the times that your club sessions were held in 2010-11 and in what facility. Provide an
estimate of average attendance at your sessions.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Please indicate your 2011-12 facility requirements. Provide a first and second choice for your sessions.
Clubs will be allocated a maximum of 4 hours per week.
Days and time of sessions (show start and end times and dates):
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Facility:
Stadium: Gym Field
Multi-purpose Room
Athletic Complex: Full Gym 1 Court Gym
Full Pool Deep or Shallow Pool
Multi-purpose Room Studio
Alumni Field:
Other, if not available on campus: Please specify facility name/type and specificationsEquipment Requirements (Please specify):
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Budget/Finances
Please provide a spreadsheet showing actual revenue and expenses for 2010-11; and projected
revenue and expenses for 2011-12. Provide specific detail on actual and anticipated sources of
revenue and expenditures.Interuniversity Sport Team – Market Driven Interuniversity Sport Team Competitive Club Competitive Club (non Intramural/Recreational
– High Performance (OUA/CIS) OUA) Club
Full-time staff Director, Athletics and Recreation Interuniversity Sport Interuniversity Sport Clubs Coordinator Clubs Coordinator
support Coordinator Coordinator
Program status – Yes, must comply with visual ID standards Yes, must comply with visual Yes, must comply with visual Yes, must comply with visual Yes, must comply with visual
ability to use/wear ID standards ID standards ID standards ID standards
the brand
Funding Model Yes, funded by the department to a maximum level Yes, funded by the Self funded with opportunity to Self funded with opportunity Self funded with opportunity
department to a maximum apply for grant/subsidy to apply for grant/subsidy to apply for grant/subsidy
level
Athlete/Member Fee Yes - $325 Yes - $325 Yes - $250 Yes - member fee plus Yes - member fee plus
administrative fee of $25 and administrative fee of $25 to
apparel fee to the department the department
Funding Base Budget Base Budget Can apply for Subsidy Grant Can apply for Subsidy Grant Can apply for Subsidy Grant
Fundraising Required Mandatory – Adopt a Hawk Mandatory – Adopt a Hawk Club driven with department Club driven with department No. Funding based on
approval approval membership fees.
Fundraising Support Yes Yes Yes No No
Athletic Financial Yes Yes No n/a n/a
Awards
Athlete Academic Available for access Available for access Available for access n/a n/a
Success
Athletic Therapy Yes Yes Yes No No
Coaching Yes Yes Yes – funded by club Yes – funded by club n/a
Recruiting Yes Yes Yes n/a n/a
Travel Coordination Yes Yes Yes On one-off basis n/a
Travel Requirements Must meet department policy and coordinated by Must meet department policy Must meet department policy Must meet department policy n/a
department. No personal car for competition travel. and coordinated by and coordinated by department. and coordinated by
department. No personal car No personal car for department. No personal car
for competition travel. competition travel. for competition travel.Interuniversity Sport Team Interuniversity Sport Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– Market Driven Football Team - Other Market – High Performance OUA) Club
Driven Sports
Communications Athlete registration Athlete registration Athlete registration Athlete registration
Headshots of every player Headshots of every player Headshots of every player Headshots of every player
Team picture Team picture Team picture Team picture
Game recaps for every game Game recaps for every game Game recaps for every game Game recaps for every game Athlete registration
(department written) (department written) (department written) (shared responsibility
Email recaps to media Email selected recaps to Email selected recaps to department approved)
media media Post selected articles Email articles to club Email articles to club
Post articles Post articles Post articles Photo galleries on coordinator coordinator
Photo galleries Photo galleries on Photo galleries on Facebook/twitter Website access to post articles Website access to post articles
Events on facebook/twitter Facebook/Twitter Facebook/Twitter
Media relations Media relations Media relations Media relations
Action photos for all games Action photos for selected Action photos for selected Action photos for selected
games games games (once a season and
Team specific Team-specific Team specific playoffs where possible) Team Club specific communications Club specific communications
communications (department communications communications (department specific communications (department to be included in (department to be included in
to be included in circulation) (department to be included to be included in circulation) (department to be included in circulation) circulation)
in circulation) Participation in scheduled circulation)
Participation in scheduled media appearances (upon
media appearances (upon request)
request)
Athlete registration Yes. To include waiver and Yes. To include waiver and Yes. To include waiver and Yes. To include waiver and Yes. To include waiver and Club participants must
code of conduct code of conduct code of conduct code of conduct code of conduct complete member registration
to include waiver.Interuniversity Sport Team Interuniversity Sport Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– Market Driven Football Team - Other Market – High Performance OUA) Club
Driven Sports
Publications Media Guide Media Guide if attending a Media guides if attending a
Media game notes for every CIS Tournament national championship
game
Posters on campus for all Posters for selected home Ability to request poster Ability to request poster Ability to request poster Ability to request poster
home games (might replace games creation through the creation through department creation through department creation through department
with video adverts) department for special events; for special events for special events for special events
Posters in the community? possible posters to promote
Recruit guide playoff games
Football game day program
Game day inserts for home
games
Camp brochures Camp brochure page Camp brochure page
Desktop wallpapers Desktop wallpapers
Season passes/parent Season passes/parent
passes/camper passes passes/camper passes
Football banquet program;
Ads for games in Waterloo
Chronicle/The Cord
Stats Stats crew/live stats for home Stats crew/league stats/live Pen & paper stats Pen & paper stats collection (if Stats in articles and game n/a
games stats required by league) scores
League score reporting/stats League score reporting/stats League score reporting/stats League score reporting
uploading for home games uploading for home games updating for home games
Post game stats to Post game stats to
LaurierAthletics.com LaurierAthletics.com
Keep all game sheets/stat Keep all game sheets Keep all game sheets
crew files Keep all game sheets
Historical statistics (work in Historical statistics (work in
progress) progress)Interuniversity Sport Team Interuniversity Sport Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– Market Driven Football Team - Other Market – High Performance OUA) Club
Driven Sports
Video Video streaming if no TV- Video streaming (all games - n/a n/a
Radio Laurier basketball, playoffs, hockey,
soccer - TBD)
Video advertising on campus Video advertising on
for all home games campus for selected games
Video recaps of selected
Video recaps of all games games Video recaps of selected Video recaps of selected games
Video commercials for games (once a season and playoffs
Video commercials for all selected games Possible video promos for where possible)
home games playoff games
Technology Football website Website Website Website Website (roster/schedule) n/a
(roster/schedule/team and (roster/schedule/team (roster/schedule/recruits, CIS (roster/schedule/recruits)
individual statistics/recruits, stats/recruits, CIS top ten); top ten)
CIS top ten); Ticketing Ticketing
Awards Team rookie of the year Team rookie of the year Team Team rookie of the year n/a n/a
Team mvp of the year mvp of the year Eligible for Team mvp of the year
Eligible for major awards major awards Eligible for Eligible for all major awards
Eligible for athlete of the week athlete of the week Eligible for athlete of the weekInteruniversity Sport Team – Market Driven Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– High Performance OUA) Club
Facilities
Access Priority access in the sport's competitive season (Sept 1- Priority access in the sport's Priority access in the sport's Priority access in competitive Priority access (Sept 1-Dec
Dec 1(end of fall term classes), Jan 1-April 1 (end of competitive season (Sept 1- competitive season (Sept 1- season (Sept 1-Dec 1(end of 1(end of fall term classes), Jan
winter term classes). Second priority to academics Dec 1(end of fall term Dec 1(end of fall term classes), fall term classes), Jan 1-April 1-April 1 (end of winter term
classes), Jan 1-April 1 (end of Jan 1-April 1 (end of winter 1 (end of winter term classes). classes). Fourth priority to
winter term classes). Second term classes). Third priority to Fourth priority to academics. academics. Included in
priority to academics academics. Included in Recreation Recreation submission
submission
In-season - Each facility is different. Goal is to provide 8-12 Each facility is different. Each facility is different. Each facility is different. Each facility is different.
allocation per hours/week, consideration given to facility availability. Goal is 8-12 hours/week, Allotment is determined Allotment is determined Allotment is determined
day/week Athletic Complex M-Th 4-8pm, F 2-6pm, Stadium 3-8pm. consideration given to facility annually based on annual plan, annually based on number of annually based on number of
availability. Athletic Complex number of clubs and to clubs and recreation unit needs clubs and recreation unit needs
M-Th 4-8pm, F 2-6pm, maximize facility use. Goal is and to maxmize facility use. and to maxmize facility use.
Stadium 3-8pm. 3-4.5 hours/week. Goal is 3-4 hours/week Goal is 3-4 hours/week
League schedules As per OUA/CIS As per OUA/CIS As per OUA/CIS As per league, if applicable n/a
and approved in terms of
budget and facility
availability.
Strength & Stadium gym, field, TRX & track (weather dependent). Stadium gym, field, TRX & As per facility availability and As per facility availability and n/a
Conditioning - In- Goal is 15 hrs/week total. M-F 6-9am track (weather dependent). when staffed. Must be when staffed.
season as per sport Goal is 15 hrs/week total. M- approved by Coordinator,
(Sept 1 to end of fall F 6-9am Facilities.
term classes & Jan. 1
to end of winter term
classes)Interuniversity Sport Team Interuniversity Sport Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– Market Driven Football Team - Other Market – High Performance OUA) Club
Driven Sports
Facilities
Out of season for fall As per facility availability in stadium gym, field, TRX & As per facility availability in As per facility availability, n/a n/a
sports (Jan 1-to end track from M-F 6-9am and as per annual plan and when stadium gym, field, TRX & annual plan and when staffed.
of winter classes) staffed. Must be approved by Coordinator, Facilities. track from M-F 6-9am and as Must be approved by
per annual plan and when Coordinator, Facilities.
staffed. Must be approved by
Coordinator, Facilities.
Pre-season training Team driven as per annual plan Team driven as per annual As per annual plan and if As per facility availability and n/a
camps plan facilities available. funded by club. Booking
request required..
Recruitment Number is based on budget, facilities, events staff. As per Number is based on budget, Based on club budget and n/a n/a
tournament, e.g. high annual plan. Must complete out of season/non-conference facilities, events staff. As per facility availability. Funded by
school tourney request. Must be cost recovery. Request by mid-May, annual plan. Must complete club. Must complete out of
confirmed by August 1. out of season/non-conference season/non-conference request.
request. Must be cost Request by mid-May,
recovery. Request by mid- confirmed by August 1.
May, confirmed by August 1.
Off campus facilities By request, if facility not available on campus and as per By request if facility not By request, if facility not By request, if facility not By request, if facility not
and funding support annual plan. available on campus and as available on campus and available on campus and available on campus and
for facility rental per annual plan. funded by club. funded by club. funded by club.
Requirements All schedules must be confirmed by Interuniversity sport All schedules must be All schedules must be All schedules to be confirmed All schedules to be confirmed
coordinator and part of annual submission. Change confirmed by Interuniversity confirmed by Interuniversity by clubs coordinator and part by clubs coordinator and part
requests require 2 weeks notice. Additional time requests sport coordinator and part of sport coordinator and part of of annual submission. Change of annual submission. Change
submitted to coordinator. annual submission. Change annual submission. Change requests require 2 weeks requests require 2 weeks
requests require 2 weeks requests require 2 weeks notice. notice.
notice. Additional time notice. Additional time
requests submitted to requests submitted to
coordinator. coordinator.Interuniversity Sport Team Interuniversity Sport Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– Market Driven Football Team - Other Market – High Performance OUA) Club
Driven Sports
Facilities Staff Not necessary, when head coach in attendance. (Exception: Not necessary, when head Required. As per annual plan. Required. As per annual plan. Required. As per annual plan.
outside of regular football must have staff on duty) coach in attendance.
hours
Laundry Team uniforms, practice gear (shirt/singlet, shorts, socks) Team uniforms, practice gear Team uniforms only No No
and towels only (shirt/singlet, shorts, socks)
and towels only
Storage Yes Yes Yes, if space exists and Yes, if space exists and Yes, if space exists and
authorized by department authorized by department authorized by department
Marketing Benefits
Development of Department driven Department driven Department driven as per no no no
Sport Specific Football given top priority Football given top priority departmental marketing plan
Marketing Plan,
including ticketing
Yes Yes Yes Limited benefits to include Limited benefits (e.g.. No
Access to Sponsor varsity apparel but not in 2011- varsity apparel but ability to
benefits (e.g. varsity 12 (transition year) order adidas discounted team
apparel, adidas wear) but not in 2011-12
discounts, BP coupon (transition year)
cards, hotel, car)
Pre Game Promotions Yes, department driven Limited, department- Limited, department-identified no no
(signs, website, identified event event
facebook)
Department driven and supported Team driven and supported Club driven, supported and Club driven, supported and n/a
In Game Promotions funded funded
In Game Department driven and supported Team driven/supported and Club driven, supported and n/a n/a
Entertainment funded funded
Marketing
Requirements
Ticketed Sports must Department driven; coach & team active in promotion to n/a n/a n/a n/a
achieve attendance meet specific event attendance targets
goals
Sponsorship Required Required Required Based on use Based on useInteruniversity Sport Team Interuniversity Sport Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– Market Driven Football Team - Other Market – High Performance OUA) Club
Driven Sports
Events - benefits
Required Required Required Required First right of refusal to
Sponsor Loyalty department sponsors
Department driven to meet OUA/CIS requirements and/or Department driven to meet Department driven to meet Club driven Club driven
Staffing (event staff, marketing plan. Minor officials paid by sport budget. OUA/CIS requirements OUA/CIS requirements and/or
minor officials, game and/or marketing plan. Minor marketing plan. Minor officials
officials when officials paid by sport budget. paid by sport budget.
needed)
Communication to Department driven Team driven Team driven Club driven n/a
fans @ games
Game day Department driven department driven club driven n/a
coordinator/setup
Concessions Department driven (football - Basketball - Hawkshop; Team special event or Club special event or n/a n/a
stadium concession) hockey - City of Waterloo; department-identified large department-identified large
soccer - n/a unless stadium enough event enough event
Financial Department driven n/a n/a n/a n/a
reconciliation
Specific events
Department coordinated, team supported Department coordinated, team Club driven n/a n/a
1) Department driven supported
initiatives (e.g.
Targeted event)
2) Team driven Team driven, department supported * Team driven, department Club driven Club driven Club driven
initiatives (e.g. supported*
Alumni games, high
school tourneys,
exhibition play)
3) Assigned Department driven, team supportive Department driven, team Department coordinated, club Department coordinated, club n/a
OUA/CIS or other supported supported & driven supported & driven
championships
* Schedule for team events to be communicated to Coordinator Interuniversity Sport and approved by Department prior to May 15Interuniversity Sport Team – Market Driven Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non Intramural/Recreational
– High Performance OUA) Club
Events -
Requirements
Required Required Required Required, but club supported No
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