The New Sport Model for Athletics and Recreation at Wilfrid Laurier University

 
The New Sport Model for Athletics and Recreation
                    at Wilfrid Laurier University

“Wilfrid Laurier University is committed to developing the best Athletics and Recreation
program in Canada. The Department of Athletics and Recreation is a student leadership driven
program which strives to provide the spectrum of co‐curricular opportunities from casual
recreation; fitness; instructional sport, dance, martial arts; physical activity clubs to intramural
leagues and tournaments to high performance inter‐university varsity teams.” Vision Statement
Laurier Department Athletics and Recreation

History

Wilfrid Laurier University has a tradition of excellence in Athletics and Recreation which has seen Golden
Hawk Teams capture 60 Ontario University Athletics (OUA) Championships and 12 National Canadian
Interuniversity Sport banners in our history. In addition, Laurier’s student‐leader driven model of
program delivery within intramurals and recreation has earned top recognition, capturing it’s third
Canadian Intramural Recreation Association (CIRA‐Ontario) Award of Excellence in the past 2010‐11
academic year. While awards and Championships are an important hallmark of a successful Athletics
and Recreation program, it is important to note that the academic performance of our student‐athletes
has earned significant national and provincial recognition with over 45 student‐athletes achieving CIS
Academic All‐Canadian and OUA Academic All‐Star honours.

In recent years, universities across Canada, including Laurier, have faced some significant budget
challenges. At the same time, Laurier has experienced significant growth in student enrolment and a
corresponding increase in demand for recreational and intramural activities and related space. Since
2009, Laurier’s Department of Athletics & Recreation has sought to increase revenues and decrease
costs, including implementing a participation fee paid for by student‐athletes, and an introduction of a
self‐funded model for eight varsity sports. However, it was determined that ongoing across‐the‐board
budget restrictions for all teams would only weaken the university’s ability to field competitive teams at
the provincial and national levels.
In light of all these factors, the university undertook a detailed program review of its varsity and
recreational programs and budgets. As a result of this review, the Director of Athletics & Recreation
released a document titled “Reshaping the Sport Model for Athletics & Recreation at Wilfrid Laurier
University”. This article outlined the necessity to restructure the interuniversity sport model which
included the unfortunate decision to discontinue the men’s and women’s volleyball programs. The
reallocation of staff, financial and facility resources from the elimination of the volleyball programs was
used to achieve the objectives of strengthening the remaining interuniversity team operating budgets,
address the short fall of staffing infrastructure within athletic therapy, sport information, and event
management support, and to meet the facility demand of recreational/intramural users and club
participants.

To ensure this high standard of success, Laurier’s Department of Athletics and Recreation has reshaped
its sport model to reflect the interests of all fee paying students across the spectrum of opportunities
within the program. The Laurier student population has grown over the past fifteen years from 5,800
students to our current 15,000 student population on the Laurier Waterloo Campus. In addition, the
new sport model will strengthen the resource allocation of staff, money, facility allocation which have
threatened our ability to fulfill our mandate to compete on the National and Provincial Stage. The new
sport model also puts in place a broader infrastructure upon which recreational clubs and emerging
competitive sports can grow participant opportunities under the Laurier Athletics and Recreation
umbrella.

Objectives of Laurier’s New Sport Model

    1) Align Laurier’s current Interuniversity sport teams with the OUA sport model introduced in
       2009‐10
    2) Create a structure for Recreational Competitive (non OUA) and Intramural/Recreational Clubs.
       Previously, many of these clubs existed under the sanctioning of the Wilfrid Laurier Students’
       Union (WLUSU) and in agreement with the WLU Students’ Union we are now aligning these
       clubs within the WLU Department Athletics and Recreation.

    3) Hire a new full‐time staff member as Coordinator Clubs/Aquatics/Camps to support the new
       club structure under the Laurier Sport Model by September 15th, 2011. This position will also
       support the increased program demands of Laurier’s renovated 50‐meter pool as well as
       address the risk management responsibilities of the pool operation on an ongoing basis.

    4) Re‐allocate the Athletic Complex facility space in response to the demand of student intramural
       and recreational activities particularly within the triple gymnasium space.

    5) Re‐allocate financial resources to the remaining market driven sports who have suffered erosion
       of their operating budget since university wide funding cuts began in 2009.

        Funds will be reallocated to assist the following sports:
A) Men’s Hockey: To address the travel shortfall due to the entry of Nippissing University and
        Far East Conference travel to Quebec.
     B) Women’s Hockey: To address funding of our female coaching mentoring program
     C) Women’s Basketball: To secure full‐time salary and benefits for Manager, Women’s
        Basketball Operations and Head Coach
     D) Men’s Basketball: To address underfunding of operating budget
     E) Women’s Soccer: To address underfunding of operating budget
     F) Men’s Soccer: To address underfunding of operating budget

6)    To create a grant system by allocating $15,000 for OUA Competitive Clubs (formerly pay‐to‐play
     sports who had their funding cut in 2009) who can apply for grants which will assist their league
     operating costs. The criteria for eligibility for funds will be based on meeting standards of club
     regulations, meeting fundraising targets, and team performance.

7) Currently the Department of Athletics and Recreation is working with the Wilfrid Laurier
   University Students’ Union on transition funding which will assist in the support of the
   Coordinator Clubs/Aquatics/Camps position as well as some funds for Recreational Competitive
   clubs (non OUA) and Intramural/Recreational Clubs.

8) Hire a dedicated Communications Coordinator to increase the full‐time staff complement in
   order to reduce the overtime liability in the workload of the communications full‐time staff
   based on the current requirements of interuniversity teams for OUA and CIS.

9) Reallocate the work schedules of Athletic Therapy Full‐time staff in order to reduce the overtime
   liability in the coverage based on the level of requirements of Interuniversity teams for OUA and
   CIS.
Laurier Athletics and Recreation Sport Model Classifications

Interuniversity   Interuniversity   Athletics &       Athletics and          Athletics &
Sport Team –      Sport Team –      Recreation        Recreation             Recreation
Market Driven     High              Competitive       Competitive Sport      Intramural
                  Performance       Sport Club –      club – non OUA         Recreational Club
                                    OUA/CIS

                                                         *All teams listed below must apply for
                                                         sanctioning in order to be recognized
                                                                        officially*

M Football        M&W Curling       M&W Cross         Cheerleading           Archery
                                    Country
M Basketball      M&W Swimming      M Baseball        W Fastpitch            Badminton
W Basketball                        Golf              M Lacrosse             Boxing
M Hockey                            W Lacrosse        Competitive Dance      Canoe & Kayak
W Hockey                            M Rugby           Lifesaving/Lifeguard   Cricket

M Soccer                            W Rugby           Ultimate Frisbee       Dragonboat

W Soccer                            Middle Distance                          Equestrian

                                                                             Fencing

                                                                             Lettermen

                                                                             Self Defense

                                                                             Synchronized
                                                                             Swimming

                                                                             Tennis

                                                                             Thai Kickboxing

                                                                             WAA

The Support Structure of services for all categories of the Laurier Sport Model
Below outlines and defines the expectations that Coaches, Athletes , Staff, Alumni and Supporters for
each sport category. This support structure will serve as a guide to ensure department planning and
resource allocation as per the model.

Transition and Timeline

The implementation of the new Laurier Sport Model will be immediate. However, for the Recreational
Competitive Club (Non‐OUA) and the Intramural/Recreational Clubs there will be a need for a transition
period upon which all potential clubs within these categories must go through a Clubs sanctioning
application process beginning in September 2011 to ensure their club meets the Laurier Athletics and
Recreation Clubs criteria. The Sample application is below.
LAURIER ATHLETICS AND RECREATION

                         CLUBS SANCTIONING APPLICATION FOR 2011­12

Name of Club: ________________________________________________________________________

Contact person who is completing the application:
_____________________________________________________________________________________
                                  (preferably coach or president)

Mailing address:_______________________________________________________________________

_____________________________________________________________________________________
                                  (include postal code)

Telephone number:____________________________________________________________________

Email address:
_____________________________________________________________________________________
                        (List one email address only – must be active)

Purpose and Constitution of the club: Please attach the club constitution, to include official name of
the club, membership eligibility, fees, mission, purposes, objectives and organizational structure –
executive positions and their duties, meetings, election of officers.
2011­12 Executive

President (or coach):____________________________________________________________________
                        Name                      Email address             Phone

Vice President: ________________________________________________________________________
                       Name                      Email address             Phone

Secretary: ____________________________________________________________________________
                      Name                      Email address             Phone

Treasurer: ____________________________________________________________________________
                      Name                      Email address             Phone

Other Officers: ________________________________________________________________________
                       Name                      Email address             Phone

_____________________________________________________________________________________
                    Name                      Email address             Phone

                                    Club Information

Membership Total (2010-11): __________________________________________

Expected Membership in 2011-12: ______________________________________

2010-11 Student Club Membership Fee: __________________________________
                                 (indicate for one or two terms)

2011-12 Proposed Student Club Membership Fee: ___________________________
                                 (indicate for one or two terms)
Projected Schedule of Events for 2011­12

Please provide an annual calendar showing start and end dates, membership drives, fundraising events,
competitions, etc. Please include proposed or committed events or competitions (please indicate if a
commitment has been made to the event or competition).

                                       Facility Requirements

Please indicate the times that your club sessions were held in 2010-11 and in what facility. Provide an
estimate of average attendance at your sessions.

_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

Please indicate your 2011-12 facility requirements. Provide a first and second choice for your sessions.
Clubs will be allocated a maximum of 4 hours per week.

Days and time of sessions (show start and end times and dates):

_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

Facility:

Stadium:                Gym                              Field

                        Multi-purpose Room

Athletic Complex:       Full Gym                         1 Court Gym

                        Full Pool                        Deep or Shallow Pool

                        Multi-purpose Room               Studio

Alumni Field:

Other, if not available on campus: Please specify facility name/type and specifications
Equipment Requirements (Please specify):

_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

                                       Budget/Finances

Please provide a spreadsheet showing actual revenue and expenses for 2010-11; and projected
revenue and expenses for 2011-12. Provide specific detail on actual and anticipated sources of
revenue and expenditures.
Interuniversity Sport Team – Market Driven          Interuniversity Sport Team Competitive Club                     Competitive Club (non           Intramural/Recreational
                                                                          – High Performance         (OUA/CIS)                            OUA)                            Club

Full-time staff       Director, Athletics and Recreation                  Interuniversity Sport          Interuniversity Sport            Clubs Coordinator               Clubs Coordinator
support                                                                   Coordinator                    Coordinator
Program status –      Yes, must comply with visual ID standards           Yes, must comply with visual   Yes, must comply with visual     Yes, must comply with visual Yes, must comply with visual
ability to use/wear                                                       ID standards                   ID standards                     ID standards                 ID standards
the brand

Funding Model         Yes, funded by the department to a maximum level    Yes, funded by the             Self funded with opportunity to Self funded with opportunity     Self funded with opportunity
                                                                          department to a maximum        apply for grant/subsidy         to apply for grant/subsidy       to apply for grant/subsidy
                                                                          level
Athlete/Member Fee Yes - $325                                             Yes - $325                     Yes - $250                       Yes - member fee plus           Yes - member fee plus
                                                                                                                                          administrative fee of $25 and   administrative fee of $25 to
                                                                                                                                          apparel fee to the department   the department

Funding               Base Budget                                         Base Budget                    Can apply for Subsidy Grant      Can apply for Subsidy Grant     Can apply for Subsidy Grant

Fundraising Required Mandatory – Adopt a Hawk                             Mandatory – Adopt a Hawk       Club driven with department      Club driven with department     No. Funding based on
                                                                                                         approval                         approval                        membership fees.
Fundraising Support   Yes                                                 Yes                            Yes                              No                              No
Athletic Financial    Yes                                                 Yes                            No                               n/a                             n/a
Awards
Athlete Academic      Available for access                                Available for access           Available for access             n/a                             n/a
Success
Athletic Therapy      Yes                                                 Yes                            Yes                              No                              No
Coaching              Yes                                                 Yes                            Yes – funded by club             Yes – funded by club            n/a
Recruiting            Yes                                                 Yes                            Yes                              n/a                             n/a
Travel Coordination   Yes                                                 Yes                            Yes                              On one-off basis                n/a

Travel Requirements Must meet department policy and coordinated by        Must meet department policy    Must meet department policy      Must meet department policy     n/a
                    department. No personal car for competition travel.   and coordinated by             and coordinated by department.   and coordinated by
                                                                          department. No personal car    No personal car for              department. No personal car
                                                                          for competition travel.        competition travel.              for competition travel.
Interuniversity Sport Team Interuniversity Sport            Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non                    Intramural/Recreational
                       – Market Driven Football Team - Other Market                – High Performance                                    OUA)                                     Club
                                                      Driven Sports
Communications         Athlete registration           Athlete registration         Athlete registration             Athlete registration
                       Headshots of every player      Headshots of every player    Headshots of every player        Headshots of every player
                       Team picture                   Team picture                 Team picture                     Team picture
                       Game recaps for every game Game recaps for every game       Game recaps for every game       Game recaps for every game    Athlete registration
                       (department written)           (department written)         (department written)             (shared responsibility
                       Email recaps to media          Email selected recaps to     Email selected recaps to         department approved)
                                                      media                        media                            Post selected articles        Email articles to club          Email articles to club
                       Post articles                  Post articles                Post articles                    Photo galleries on            coordinator                     coordinator
                       Photo galleries                Photo galleries on           Photo galleries on               Facebook/twitter              Website access to post articles Website access to post articles
                       Events on facebook/twitter     Facebook/Twitter             Facebook/Twitter
                       Media relations                Media relations              Media relations                  Media relations
                       Action photos for all games Action photos for selected      Action photos for selected       Action photos for selected
                                                      games                        games                            games (once a season and
                       Team specific                  Team-specific                Team specific                    playoffs where possible) Team Club specific communications Club specific communications
                       communications (department communications                   communications (department       specific communications       (department to be included in (department to be included in
                       to be included in circulation) (department to be included   to be included in circulation)   (department to be included in circulation)                  circulation)
                                                      in circulation)              Participation in scheduled       circulation)
                                                      Participation in scheduled   media appearances (upon
                                                      media appearances (upon      request)
                                                      request)

Athlete registration   Yes. To include waiver and   Yes. To include waiver and Yes. To include waiver and           Yes. To include waiver and    Yes. To include waiver and      Club participants must
                       code of conduct              code of conduct            code of conduct                      code of conduct               code of conduct                 complete member registration
                                                                                                                                                                                  to include waiver.
Interuniversity Sport Team Interuniversity Sport                  Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non                   Intramural/Recreational
               – Market Driven Football Team - Other Market                      – High Performance                                    OUA)                                    Club
                                          Driven Sports
Publications   Media Guide                Media Guide if attending a             Media guides if attending a
               Media game notes for every CIS Tournament                         national championship
               game
               Posters on campus for all  Posters for selected home              Ability to request poster      Ability to request poster        Ability to request poster     Ability to request poster
               home games (might replace games                                   creation through the           creation through department      creation through department   creation through department
               with video adverts)                                               department for special events; for special events               for special events            for special events
               Posters in the community?                                         possible posters to promote
               Recruit guide                                                     playoff games
               Football game day program
               Game day inserts for home
               games
               Camp brochures             Camp brochure page                     Camp brochure page
               Desktop wallpapers         Desktop wallpapers
               Season passes/parent       Season passes/parent
               passes/camper passes       passes/camper passes
               Football banquet program;
               Ads for games in Waterloo
               Chronicle/The Cord

Stats          Stats crew/live stats for home   Stats crew/league stats/live     Pen & paper stats              Pen & paper stats collection (if Stats in articles and game    n/a
               games                            stats                                                           required by league)              scores
               League score reporting/stats     League score reporting/stats     League score reporting/stats   League score reporting
               uploading for home games         uploading for home games         updating for home games
               Post game stats to               Post game stats to
               LaurierAthletics.com             LaurierAthletics.com
               Keep all game sheets/stat        Keep all game sheets             Keep all game sheets
               crew files                                                                                       Keep all game sheets
               Historical statistics (work in   Historical statistics (work in
               progress)                        progress)
Interuniversity Sport Team Interuniversity Sport          Interuniversity Sport Team           Competitive Club (OUA/CIS) Competitive Club (non             Intramural/Recreational
             – Market Driven Football Team - Other Market              – High Performance                                              OUA)                              Club
                                         Driven Sports
Video        Video streaming if no TV-   Video streaming (all games -                                                                        n/a                         n/a
             Radio Laurier               basketball, playoffs, hockey,
                                         soccer - TBD)
             Video advertising on campus Video advertising on
             for all home games          campus for selected games
                                         Video recaps of selected
             Video recaps of all games   games                         Video recaps of selected             Video recaps of selected games
                                         Video commercials for         games                                (once a season and playoffs
             Video commercials for all   selected games                Possible video promos for            where possible)
             home games                                                playoff games

Technology   Football website                Website                         Website                        Website                          Website (roster/schedule)   n/a
             (roster/schedule/team and       (roster/schedule/team           (roster/schedule/recruits, CIS (roster/schedule/recruits)
             individual statistics/recruits, stats/recruits, CIS top ten);   top ten)
             CIS top ten); Ticketing         Ticketing
Awards       Team rookie of the year                                         Team rookie of the year Team   Team rookie of the year          n/a                         n/a
             Team mvp of the year                                            mvp of the year Eligible for   Team mvp of the year
             Eligible for major awards                                       major awards Eligible for      Eligible for all major awards
             Eligible for athlete of the week                                athlete of the week            Eligible for athlete of the week
Interuniversity Sport Team – Market Driven                  Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non                           Intramural/Recreational
                                                                                 – High Performance                                    OUA)                                            Club

Facilities
Access               Priority access in the sport's competitive season (Sept 1- Priority access in the sport's    Priority access in the sport's     Priority access in competitive    Priority access (Sept 1-Dec
                     Dec 1(end of fall term classes), Jan 1-April 1 (end of     competitive season (Sept 1-       competitive season (Sept 1-        season (Sept 1-Dec 1(end of       1(end of fall term classes), Jan
                     winter term classes). Second priority to academics         Dec 1(end of fall term            Dec 1(end of fall term classes),   fall term classes), Jan 1-April   1-April 1 (end of winter term
                                                                                classes), Jan 1-April 1 (end of   Jan 1-April 1 (end of winter       1 (end of winter term classes).   classes). Fourth priority to
                                                                                winter term classes). Second      term classes). Third priority to   Fourth priority to academics.     academics. Included in
                                                                                priority to academics             academics.                         Included in Recreation            Recreation submission
                                                                                                                                                     submission

In-season -          Each facility is different. Goal is to provide 8-12       Each facility is different.        Each facility is different.        Each facility is different.       Each facility is different.
allocation per       hours/week, consideration given to facility availability. Goal is 8-12 hours/week,           Allotment is determined            Allotment is determined           Allotment is determined
day/week             Athletic Complex M-Th 4-8pm, F 2-6pm, Stadium 3-8pm. consideration given to facility         annually based on annual plan,     annually based on number of       annually based on number of
                                                                               availability. Athletic Complex     number of clubs and to             clubs and recreation unit needs   clubs and recreation unit needs
                                                                               M-Th 4-8pm, F 2-6pm,               maximize facility use. Goal is     and to maxmize facility use.      and to maxmize facility use.
                                                                               Stadium 3-8pm.                     3-4.5 hours/week.                  Goal is 3-4 hours/week            Goal is 3-4 hours/week

League schedules     As per OUA/CIS                                              As per OUA/CIS                   As per OUA/CIS            As per league, if applicable     n/a
                                                                                                                                            and approved in terms of
                                                                                                                                            budget and facility
                                                                                                                                            availability.
Strength &             Stadium gym, field, TRX & track (weather dependent).      Stadium gym, field, TRX & As per facility availability and As per facility availability and n/a
Conditioning - In-     Goal is 15 hrs/week total. M-F 6-9am                      track (weather dependent).    when staffed. Must be        when staffed.
season as per sport                                                              Goal is 15 hrs/week total. M- approved by Coordinator,
(Sept 1 to end of fall                                                           F 6-9am                       Facilities.
term classes & Jan. 1
to end of winter term
classes)
Interuniversity Sport Team Interuniversity Sport             Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non                           Intramural/Recreational
                       – Market Driven Football Team - Other Market                 – High Performance                                    OUA)                                            Club
                                                  Driven Sports

Facilities
Out of season for fall As per facility availability in stadium gym, field, TRX &    As per facility availability in    As per facility availability,      n/a                             n/a
sports (Jan 1-to end track from M-F 6-9am and as per annual plan and when           stadium gym, field, TRX &          annual plan and when staffed.
of winter classes)     staffed. Must be approved by Coordinator, Facilities.        track from M-F 6-9am and as        Must be approved by
                                                                                    per annual plan and when           Coordinator, Facilities.
                                                                                    staffed. Must be approved by
                                                                                    Coordinator, Facilities.

Pre-season training    Team driven as per annual plan                               Team driven as per annual          As per annual plan and if          As per facility availability and n/a
camps                                                                               plan                               facilities available.              funded by club. Booking
                                                                                                                                                          request required..
Recruitment           Number is based on budget, facilities, events staff. As per   Number is based on budget,         Based on club budget and           n/a                              n/a
tournament, e.g. high annual plan. Must complete out of season/non-conference       facilities, events staff. As per   facility availability. Funded by
school tourney        request. Must be cost recovery. Request by mid-May,           annual plan. Must complete         club. Must complete out of
                      confirmed by August 1.                                        out of season/non-conference       season/non-conference request.
                                                                                    request. Must be cost              Request by mid-May,
                                                                                    recovery. Request by mid-          confirmed by August 1.
                                                                                    May, confirmed by August 1.

Off campus facilities By request, if facility not available on campus and as per    By request if facility not         By request, if facility not        By request, if facility not     By request, if facility not
and funding support annual plan.                                                    available on campus and as         available on campus and            available on campus and         available on campus and
for facility rental                                                                 per annual plan.                   funded by club.                    funded by club.                 funded by club.

Requirements           All schedules must be confirmed by Interuniversity sport     All schedules must be              All schedules must be              All schedules to be confirmed   All schedules to be confirmed
                       coordinator and part of annual submission. Change            confirmed by Interuniversity       confirmed by Interuniversity       by clubs coordinator and part   by clubs coordinator and part
                       requests require 2 weeks notice. Additional time requests    sport coordinator and part of      sport coordinator and part of      of annual submission. Change    of annual submission. Change
                       submitted to coordinator.                                    annual submission. Change          annual submission. Change          requests require 2 weeks        requests require 2 weeks
                                                                                    requests require 2 weeks           requests require 2 weeks           notice.                         notice.
                                                                                    notice. Additional time            notice. Additional time
                                                                                    requests submitted to              requests submitted to
                                                                                    coordinator.                       coordinator.
Interuniversity Sport Team Interuniversity Sport              Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non                 Intramural/Recreational
                      – Market Driven Football Team - Other Market                  – High Performance                                    OUA)                                  Club
                                                 Driven Sports

Facilities Staff      Not necessary, when head coach in attendance. (Exception: Not necessary, when head          Required. As per annual plan. Required. As per annual plan. Required. As per annual plan.
outside of regular    football must have staff on duty)                         coach in attendance.
hours
Laundry               Team uniforms, practice gear (shirt/singlet, shorts, socks)   Team uniforms, practice gear Team uniforms only             No                              No
                      and towels only                                               (shirt/singlet, shorts, socks)
                                                                                    and towels only
Storage               Yes                                                           Yes                            Yes, if space exists and     Yes, if space exists and        Yes, if space exists and
                                                                                                                   authorized by department     authorized by department        authorized by department

Marketing Benefits
Development of         Department driven            Department driven               Department driven as per    no                              no                              no
Sport Specific         Football given top priority  Football given top priority     departmental marketing plan
Marketing Plan,
including ticketing
                       Yes                                                          Yes                           Yes                           Limited benefits to include      Limited benefits (e.g.. No
Access to Sponsor                                                                                                                               varsity apparel but not in 2011- varsity apparel but ability to
benefits (e.g. varsity                                                                                                                          12 (transition year)             order adidas discounted team
apparel, adidas                                                                                                                                                                  wear) but not in 2011-12
discounts, BP coupon                                                                                                                                                             (transition year)
cards, hotel, car)
Pre Game Promotions Yes, department driven                                          Limited, department-          Limited, department-identified no                             no
(signs, website,                                                                    identified event              event
facebook)
                       Department driven and supported                              Team driven and supported     Club driven, supported and    Club driven, supported and      n/a
In Game Promotions                                                                                                funded                        funded
In Game                Department driven and supported                              Team driven/supported and     Club driven, supported and    n/a                             n/a
Entertainment                                                                       funded                        funded
Marketing
Requirements
Ticketed Sports must Department driven; coach & team active in promotion to         n/a                           n/a                           n/a                             n/a
achieve attendance   meet specific event attendance targets
goals
Sponsorship          Required                                                       Required                      Required                      Based on use                    Based on use
Interuniversity Sport Team Interuniversity Sport            Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non                  Intramural/Recreational
                       – Market Driven Football Team - Other Market                – High Performance                                    OUA)                                   Club
                                                  Driven Sports
Events - benefits
                       Required                                                    Required                         Required                       Required                     First right of refusal to
Sponsor Loyalty                                                                                                                                                                 department sponsors
                       Department driven to meet OUA/CIS requirements and/or Department driven to meet              Department driven to meet       Club driven                 Club driven
Staffing (event staff, marketing plan. Minor officials paid by sport budget.      OUA/CIS requirements              OUA/CIS requirements and/or
minor officials, game                                                             and/or marketing plan. Minor      marketing plan. Minor officials
officials when                                                                    officials paid by sport budget.   paid by sport budget.
needed)
Communication to       Department driven                                          Team driven                       Team driven                    Club driven                  n/a
fans @ games
Game day               Department driven                                          department driven                                                club driven                  n/a
coordinator/setup
Concessions            Department driven (football - Basketball - Hawkshop;       Team special event or             Club special event or          n/a                          n/a
                       stadium concession)            hockey - City of Waterloo; department-identified large        department-identified large
                                                      soccer - n/a unless stadium enough event                      enough event

Financial              Department driven                                           n/a                              n/a                            n/a                          n/a
reconciliation
Specific events
                       Department coordinated, team supported                      Department coordinated, team Club driven                        n/a                          n/a
1) Department driven                                                               supported
initiatives (e.g.
Targeted event)
2) Team driven         Team driven, department supported *                         Team driven, department          Club driven                    Club driven                  Club driven
initiatives (e.g.                                                                  supported*
Alumni games, high
school tourneys,
exhibition play)
3) Assigned            Department driven, team supportive                          Department driven, team          Department coordinated, club   Department coordinated, club n/a
OUA/CIS or other                                                                   supported                        supported & driven             supported & driven
championships
                       * Schedule for team events to be communicated to Coordinator Interuniversity Sport and approved by Department prior to May 15
Interuniversity Sport Team – Market Driven   Interuniversity Sport Team Competitive Club (OUA/CIS) Competitive Club (non          Intramural/Recreational
                                                                   – High Performance                                    OUA)                           Club

Events -
Requirements
                      Required                                     Required                  Required                    Required, but club supported   No
Adherence to league
rules & regulations
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