THE POSITIVE CUP ENSURING EVERY CUP OF NESPRESSO MAKES A POSITIVE IMPACT - LYRECO
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
THE POSITIVE CUP
ENSURING EVERY CUP OF NESPRESSO
M A K E S A P O S I T I V E I M PA C T
A JOURNEY
TOGETHER FOR A MORE
SUSTAINABLE FUTURE
alu
We believe that each cup of Nespresso has
p. 4 p. 5 p. 6 p. 7 p. 8 p. 9
the potential to deliver pleasure for you and
your customers and also restore, replenish
and revive environmental and human resources.
In effect, our Positive Cup vision means that A history steeped
a cup of coffee can create a greater value in sustainability
for both society and the environment. Our sustainability journey began over 25 years ago Nespresso aims to continue to improve sustainability
with the introduction of the first capsule collection by making positive impacts across our value chain.
systems in Switzerland. In 2003, in collaboration
with the Rainforest Alliance, we launched our unique Using innovative solutions, we believe a cup of coffee
responsible coffee sourcing program, the Nespresso can become a model for sustainable consumption.
AAA Sustainable Quality™ Program. To do so means working together and recognising
that we all have a part to play – from governments
In 2014, we furthered our sustainability ambitions
to non governmental organisations, coffee farmers
with the launch of the Positive Cup, bringing
to customers and consumers.
with it three key areas of focus:
§§ Increasingly sourcing the highest quality coffee
from AAA farms
§§ Enabling and encouraging the recycling of
all Nespresso capsules (Original, Professional
and Vertuo systems)
§§ Reducing the carbon footprint of every cup
of Nespresso coffee and implementing
solutions for climate adaptation
2 | | 3
FROM THE CHERRY
TO THE CUP From the cherry...
AND BEYOND The Nespresso AAA Sustainable Quality™ Program
is our solution for ensuring sustainable agricultural
practices and for building resilience.
Our vision is to create a cup of coffee
that has a positive impact on the world. The AAA Program combines Nespresso’s coffee
and quality expertise with the Rainforest Alliance’s
know-how in sustainability and best farming
“We are proud of the achievements that
practices. It empowers coffee farmers by investing
the Nespresso and Rainforest Alliance in community infrastructures, paying premiums
collaboration has accomplished to date for superior coffee and the best agricultural practices.
and look forward to continued progress Today, more than 70,000 farmers in 12 countries
as we work together with farmers are part of the AAA Program.
to create shared value and vibrant
coffee communities.”
Nigel Sizer, President, Rainforest Alliance
To processing...
We’re always seeking to improve the environmental
COFFEE
performance of our three factories in Switzerland.
96% of our waste is recycled while the remaining
4% generates energy through incineration. We also
100 %
100% rail transport of green
coffee from port to factories
SOURCING employ systems to collect and use rainwater.
Two factories are connected with the local grid, so
net heat recovery directly benefits local households.
Their photovoltaic roofs also generate an incremental
source of electricity. In 2015, our third and latest
factory became the first ever in Switzerland to
zero Zero waste
to landfill
achieve LEED® certification, recognising our
efforts to reduce environmental impact.
Solar panels on the roof of Nespresso factory,
4 | Harvest time for AAA farmer, Cauca, Colombia Romont, Switzerland | 5
alu
To the capsule...
Aluminium is the best material available today
to protect our highest quality coffee from factors
such as oxygen and sunlight that could compromise
quality and taste. That’s why it makes up over
60% of the material used in every capsule.
On top of this, aluminium is infinitely recyclable.
“Aluminium is a sustainable
and even permanent material
– it is produced, used and
endlessly recycled without
losing its intrinsic and
valuable properties.” To the cup...
We continue to improve energy efficiency, designing
Maarten G. Labberton,
increasingly more innovative, high-performing and
European Aluminium Association
efficient machines for our customers.
Our latest Zenius range is ready-to-use in less than
35 seconds. And with its insulated water heater
(known as a thermobloc), it’s also efficient – reducing
energy consumption in ready-to-use mode by up
to 30% compared to conventional machines.
Nespresso machines are designed to be robust,
Food grade layers PE/PETFood grade lacquer
repairable and energy efficient.
Aluminium foil Aluminium foil
Theoretically, 95% of the weight
Roast and ground Roast
coffeeand ground coffee of a machine is recyclable, however,
in the current systems, around 60%*
Aluminium keeps coffee fresh will be recycled into new products.
and is infinitely recyclable * According to ECO DEEE methodology,
developed in France
6 | | 7
And beyond...
Aluminium can contribute to the emergence The benefits of trees go beyond carbon towards
of a circular economy. coffee farming resilience to climate change.
Recycling capsules is a collective responsibility Since 2009, Nespresso has continuously improved
and we are continually looking at solutions the carbon footprint of a cup of coffee and will
to improve the availability and convenience further reduce it by 10% between 2014 and 2020.
of the systems you can use. While each country’s
Our ambition with the Positive Cup is to go even
infrastructure is different, Nespresso is enabling
further by planting trees through an intensive
the aluminium of its capsules to be recovered
agroforestry program in and around AAA farms to
– becoming new aluminium products or even
compensate our residual operational carbon footprint.
new capsules – and for the ground coffee
As well as carbon capture (sequestration), these trees
to be turned into energy.
will contribute to increase climate change resilience
“In Germany, Nespresso capsules can while positively impacting communities and the
be put into household recycling bins. quality of coffee:
Modern technology can sort out the §§ Quickly increase farmer income by planting
capsules for aluminium recycling. fruit trees
In regions where this is not possible, §§ Secure long-term revenues for farmers
Nespresso has established dedicated by planting timber trees
collection and recycling systems §§ Stop soil erosion using long-root trees
which also enable the valorization §§ Restore ecosystem, including biodiversity, shade
of the coffee grounds as energy.” for coffee trees, soil nutrients’ enrichment
with positive impacts on coffee quality
Dr. Markus van Halteren, Managing Director, §§ Improve water conservation
“Der Grüne Punkt” Duales System
Deutschland GmbH. “The benefits of trees go way
beyond carbon – we’ve listed
Together with our partners, Nespresso has also
pioneered the establishment of the Aluminium at least 100 social, economic
Stewardship Initiative – the industry’s first and environmental benefits.”
global standards on responsible aluminium
Tristan Lecomte, Founder, Pur Projet
production and usage.
Aluminium blocks made AAA farmer, Huehuetenango,
8 | of used capsules to be recycled Guatemala | 9
OUR 2020 SUSTAINABILIT Y
AMBITIONS WITH
THE POSITIVE CUP
IMATE
CL
Coffee Aluminium Climate
100% sustainably sourced coffee 100% responsibly managed aluminium 100% carbon efficient operations
§§ Source 100% of our permanent §§ Expand the capacity and easiness §§ Further reduce the carbon
Grand Cru range through the AAA to recycle aluminium capsules footprint of a cup of coffee by 10%
Program, significantly expanding to 100% to increase recycling rates
§§ Strengthen coffee farm resilience
it in Ethiopia, Kenya and
§§ Source 100% of virgin aluminium to climate change and help
South Sudan
capsule material in a sustainable reverse the degradation of natural
§§ Assist farmers in achieving high way, compliant with the new ecosystems through a AAA
certification standards – in water Aluminium Stewardship Initiative agroforestry program
management, biodiversity and fair
treatment of workers
§§ Pursue innovative solutions for
farmers’ welfare such as the
AAA Farmer Future Program
AAA Farmer,
10 | Cauca, Colombia | 11
www.nespresso.com/positive
You can also read
