INTRODUCING PLANET 21|2016-2020 - Our Corporate Responsibility Program April 12, 2016
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
INTRODUCING PLANET 21|2016-2020 Our Corporate Responsibility Program April 12, 2016
Planet 21: same program, higher aims
Planet 21 has generated an extremely enthusiastic response
among our teams around the world. Looking at 2020, we are
banking on innovation and accountability to create wealth
sustainably and curb our negative impacts. Our vision: Drive the
change towards Positive Hospitality, wherever we are.
SÉBASTIEN BAZIN
APRIL 2016
AccorHotels - Introducing Planet 21 - April 2016 2
1
Before starting a new
chapter
AccorHotels - Introducing Planet 21 - April 2016 3
Very positive results with Planet 21|2011-2015
2/3
objectives achieved
4,5
million trees
planted since 2009
Water -9%
Energy -
5,3%
CO2 -6,2%
AccorHotels in
6 responsible indexes
AccorHotels - Introducing Planet 21 - April 2016 4
What’s new in 2016?
OUR ENVIRONMENTAL OUR SOCIO ECONOMIC
OUR CUSTOMERS STUDY*
FOOTPRINT FOOTPRINT
• Challenge #1: water & energy • 880,000 jobs supported across the • CSR alone is not yet a criterion of choice
world but strong customer sensitivity
• To anticipate: scarcity of resources
(water, raw materials) • €22.4 bn contribution to global GDP • For 60% of customers, «living a local
experience» = local food
• Strong impact of F&B: • Strong local impact: 80% of the
wealth created stays in the country • Top 3 elements of proof in a hotel:
• 88% biodiversity footprint Renewable energies, Waste sorting,
• 40% water footprint Plants & trees
WORKSHOP STUDENTS
BENCHMARK REGULATIONS
EH Lausanne
• Growing structuring of CSR • Broader responsibility of companies Top 3 CSR expectations
initiatives for PLANET 21 | 2016-2020:
• Growing pressure on energy and
• Stronger communication around the carbon challenges WOMEN
CSR policy LOCAL empowerment
• More demanding requirements people, food shared
• «Marketed» CSR programs from rating agencies (demand for VALUES
(Starwood: Hotel of the Future, Make CSR business case)
A Green Choice)
AccorHotels - Introducing Planet 21 - April 2016
* Online questionnaire reaching 7913 customer respondents – 8 countries – November 2015
Our new responsibility framework
ETHICAL & CSR CHARTER
=
Code of Conduct
COMPLIANCE COMMITMENTS
= =
Business ethics, labor law, Values, corporate social and
human rights, data privacy, etc. environmental responsibility
with Planet 21,
Solidarity AccorHotels
AccorHotels - Introducing Planet 21 - April 2016 6
2
Looking at 2020
AccorHotels - Introducing Planet 21 - April 2016 7
A new and bolder vision of our responsibility
We innovate and create new
1 standards in our industry
DRIVE THE CHANGE
TOWARDS POSITIVE HOSPITALITY
WHEREVER WE ARE We act to reduce the
2 impact of our activities and
Here and everywhere create value, widely shared
with our employees, our guests, our 3
partners and within our local communities
AccorHotels - Introducing Planet 21 - April 2016 8
A program structured around
4 strategic focus areas and 2 priorities…
AccorHotels - Introducing Planet 21 - April 2016 9
…key commitments for each one… AccorHotels - Introducing Planet 21 - April 2016 10
…and a detailed roadmap to 2020 AccorHotels - Introducing Planet 21 - April 2016 11
In hotels
Charter 21 is becoming The benefits for hotels
PERFORMANCE
“Planet 21 In Action” Planet 21 In Action enables hotels to make progress and
take sustainable development to the next level
With new initiatives and higher standards: FLEXIBILITY
Hotels choose the actions they want to implement
16 mandatory actions to achieve Bronze level (beyond Bronze)
+
A choice of actions for hotels to pick and mix and VISIBILITY
earn points to achieve Silver, Gold and Platinum levels Each hotel’s level is displayed on accorhotels.com
(starting at Bronze)
AccorHotels - Introducing Planet 21 - April 2016 12The complete version
Planet 21 In Action: will be released
on April 19, 2016
A new roadmap for hotels
PEOPLE GUESTS PARTNERS COMMUNITIES F&B BUILDINGS
16 mandatory actions to achieve Bronze level
Appoint a Planet 21 manager By default, reuse sheets for Participate in the "Plant for Ban the use of overfished Measure and analyse water
Train staff on respecting the stays longer than one night the Planet" program species and energy consumption on a
values and ethical rules of Offer eco-friendly amenities Roll out the “Watch” child monthly basis. Act in the
the Group (soap, shower gels, shampoo) protection program event of discrepancies.
Train staff on eco-friendly Display key Planet 21 Comply with water flow
behaviours specific to their messages standards for all showers,
jobs Use eco-certified cleaning taps and toilets
products Ensure that all waste water is
processed
Use energy-efficient light
bulbs
Sort your hazardous waste
and have it processed in
appropriate waste streams
Sort and recycle at least 2
types of waste: paper, glass,
cardboard or plastic
A choice of 60 actions for hotels to pick and mix and earn points to upgrade their level
Silver (min. 40 pts) Gold (min. 80 pts) Platinum (min. 110 pts)
Institute a staff committee on Roll out the "Meeting 21" Follow the 'Ethics and CSR Support a local association (3 Roll out a program to fight Receive an external
“Health, Safety and Well- offer (4 pts) checklist' for purchases made pts) food waste (4 pts) environmental certification
Being” (4 pts) Publicize the hotel's PLANET directly by the hotel (4 pts) Donate products being phased Install an urban vegetable (2 pts)
Implement collective 21 actions on social networks (…) out for reuse or recycling (3 garden (4 pts) Have a renewable energy
planning for work schedules (1 pt) pts) (…) generation system (4 pts)
(3pts) (…) (…) (…)
(…)
133
Showing what we
are doing
AccorHotels - Introducing Planet 21 - April 2016 14Sharing our beliefs AccorHotels - Introducing Planet 21 - April 2016 15
Tangible proof that we are honoring our commitments
• The AccorHotels brand will now endorse the
Group’s CSR commitments
• Planet 21 is the name of the program; it
helps to enhance the brand and its
reputation
• A simple, effective and instantly
recognizable visual system
• It highlights proof, i.e. reasons to believe
AccorHotels - Introducing Planet 21 - April 2016 16In guests’ rooms AccorHotels - Introducing Planet 21 - April 2016 17
At reception
(*)
This hotel has reached GOLD level in
sustainable development program Planet 21
and acts for Positive Hospitality
(*) display of Planet 21 In Action level starting 2017
AccorHotels - Introducing Planet 21 - April 2016 18And on AccorHotels.com
2017 Featured on accorhotels.com starting with Bronze
AccorHotels - Introducing Planet 21 - April 2016 194
The next steps
AccorHotels - Introducing Planet 21 - April 2016 20A step-by-step rollout
11 12 19 ~21 2016
April April April April …
Pre-launch Launch Launch Kick off Planet 21
Hotels come
communication In-house and Press Planet 21 Day on-board
general public In Action
Presentation: Presentation and Group press Planet 21 Hotels and head Awareness
Country CoDir activation of in- conference with In Action offices and roll out of
house social media S. Bazin, A. Balson, launch in hotels mobilization in-hotel
Planet 21 champions A. Nahai, J. Ozinga,
(employees), public (7 languages) around Planet 21 communication
Communication media (customers, A. Herrmann
correspondents etc.) and corporate
+ Country press
website
conferences in
April/May
accorhotels-group.com / accorhotels.jobs / accorhotels.com
AccorHotels - Introducing Planet 21 - April 2016 21Useful tools to help you roll out the program
Available on
AccorLive WW / Sustainable Development :
• Planet 21 presentation
• 8 video interviews (S.Bazin, A.Balson, J.Ozinga…)
• Generic video clip
• Planet 21 flash presentation (leaflet)
• Q&A
• Visual identity
• In-hotel communication collaterals
• Planet 21 In Action
• Useful contacts
• And:
Social and economic Environmental
Customer survey
footprint footprint
• (…)
AccorHotels - Introducing Planet 21 - April 2016 22You can also read
